Business Strategy
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Frequently Asked Questions
Yes! Check out business strategy events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
Discover all the business strategy events taking place this week here. Plan ahead and join exciting meetups throughout the week.
Absolutely! Find business strategy events near your location here. Connect with your local community and discover events within your area.
Business Strategy Events Today
Join in-person Business Strategy events happening right now
Pickleball for Pickleball, Business and Investment Enthusiasts
Join us for a fun and exciting session!
Located at the Pickleball Ang Mo Kio courts, our group welcomes players aged 25 and above who are passionate about both pickleball and discussing the latest happenings in Singapore, business and investing.
Come prepared to enjoy some friendly and serious competition on the courts, and forge meaningful friendship with fellow Pickle-chus!
Reserve your slots now. All u need to bring is yourself, pickle paddle, hydration for yourself, a towel to dry yourself, comfortable shoes and attire and you're good to go.
For first time members, a one time only $4 admin fee is payable for provided equipment (net) and expensive silent balls. That's all. Subsequently it will be $1 a month just to cover cost of setup etc.
Swift Social Club: Pickleball
🏓 Swift Social Club: Pickleball
Come rally, sweat a little, and meet new people — all in a fun, beginner-friendly setting!
👉 [Registration Form](https://docs.google.com/forms/d/e/1FAIpQLSf4wxS2Sh9ud7fwAICqNsPrnj-Qq2-F6F8C4KdqDMY0bYGJyA/viewform?usp=header)
💵 Fee: $12 (includes paddle rental if needed and registration)
📍Venue: TSA@Jalan Kayu, 28 Fernvale Road, Singapore 792464
📅 Date: 06 June 2026 (Saturday)
🕙 Time: 11:00 AM to 1:00 PM
Indoor Air-con Court!
✅ Attendance is only confirmed once payment is received.
See you on court!
1st Meet and Greet Session (small group)
Come get to know fellow Nudgers and BeSci enthusiasts! We'll be having dinner at POCHA! Korean Street Dining (Ion Orchard).
Entry only reserved for a maximum of 7 particpants for this event, because we want to foster deeper conversations and not overcrowd the restaurant!
(Free) Blood On The Clocktower[BOTC] by Kampung Ravenswood
Kampung Ravenswood, Singapore's largest BOTC group brings gaming @ Marina One!
Whether you are a light social gamer, a strategy gamer or totally new to gaming, enjoy your weekend with friends and enjoy gaming here!
This event is focusing on Blood on the Clocktower, a murder mystery social deduction game with a twist. If you're new to the game, our experienced hosts will be guiding you every step of the way.
What is Blood On The Clocktower (BOTC)? Watch here: [https://youtu.be/M-aZP47Nm9g?si=GEoGvRoApcY-6Alw](https://youtu.be/M-aZP47Nm9g?si=GEoGvRoApcY-6Alw)
BOTC is a social deduction game played in a large group of 7-15 players. Be mentally prepared to engage in chaotic back-and-forth conversations and work together with your team to win the game. Lying in a social deduction game? Who knew...
Game review: [https://youtu.be/ImcG8sC7qT4?si=8-eCYYf6Skt-rLzO](https://youtu.be/ImcG8sC7qT4?si=8-eCYYf6Skt-rLzO)
Price: FREE! Come down and enjoy.
Venue: Marina One, B2 (East Tower), opposite Luckin Coffee.
Please contact Momo ([wa.me/6596701344](wa.me/6596701344)) or Muthu ([wa.me/6597125916](wa.me/6597125916)) for assistance.
Fast Friending - Real Connections! (FREE Ladies Entry/Happy Hours/21-45)
As adults, meeting new people isn’t as easy as it used to be. Between busy schedules and shrinking social circles, it can feel hard to form fresh connections—and while we’re constantly interacting online, it rarely matches the warmth and depth of a real, face-to-face conversation.
That’s where our Fast Friending Evening comes in. It’s all about genuine, in-person connections with like-minded ladies and gents in the city city — hosted in a safe, well-organised environment where women’s safety is a clear priority. Just show up, be yourself, and enjoy an evening of effortless conversations and meaningful new connections
🎟 Tickets (cash only; collected at the start at your host Frisca):
Ladies – FREE
Gents – 20 SGD
✨ What Makes This Event Special?
\- FREE entry for ladies \(RSVP required\)
\- Happy Hours till 10 pm\!
\- Guided social experience to help you meet people comfortably
\- Fun icebreakers to make conversations even easier
\- Fast\-friending rounds so you can connect with multiple attendees
\- A reserved space just for our group
\-\-\-
🕖 Evening Flow
8:00 PM – Arrival & Welcome
Settle into our reserved area, grab a drink, and let Shelly introduce you to a few friendly faces.
8:30 PM to 9:30 PM – Fast Friending
\- Meet a new person every 3\-6 minutes\.
\- Frisca will guide each switch so you can connect with many lovely attendees in a short amount of time\.
After 9:30 PM – Open Mingling
Continue conversations with your favourite connections or meet more people at your own pace.
**Our venue for the evening -** We have a reserved area where our members can meet each other in a supportive environment!
\- We are not a close knit tight group\. Our evenings are warm and comfortable for members attending for the first time and those coming alone\. You will not feel alone\!
\- We have many groups in this city\. Members of our other groups who RSVP are included as guests of the organisers in order to give you an indication of expected people\.
\- This evening is for ladies and gents in the 21 to 45 age group\. While some will be at the younger end of this range there will also be others at the other end of the range and lots in\-between\! You will naturally gel with others of your own age range and so you will always find many attendees who fit your range\.
\- We are not a dating group\. Our events are not organised to manage your dating life\. Our group is created to help ladies and gents meet other like minded ladies and gents\. Please do not attend our event if a perfect gender balance is important for your enjoyment of our meet\-up\.
\-\-\-\-\-\-\-
Why do we have tickets?
1. Cover our costs - Our host is compensated for their time and work. We also pay meetup and have dedicated staff to manage our events, hosts, venues and communication.
2. Group Safety - By securing your ticket we have a record and you contribute to a well organized evening where everyone is more committed and better behaved.
3. Management - Tickets help us better manage attendee group size, book suitable space and activity.
ABOUT [fastfriends.co.uk ](https://fastfriends.co.uk/)-
We have connected members successfully for the past 10 years in over 30 cities (operating as Expatsclub, MeetConnectDevelop and fastfriends.co.uk).
**Here are some videos which will give you some guidance -**
Secrets of socializing at our meetups - [http://bit.ly/secrets-socializing](http://bit.ly/secrets-socializing)
How to make new friends - [https://www.youtube.com/watch?v=v6GB0Hc_bSs](https://www.youtube.com/watch?v=v6GB0Hc_bSs)
How to make people like you at our socials -[ https://www.youtube.com/watch?v=K4guProkKrI](https://www.youtube.com/watch?v=K4guProkKrI)
Why you should attend our evenings - [https://www.youtube.com/watch?v=wEjwGBXzJE8](https://www.youtube.com/watch?v=wEjwGBXzJE8)
Weekend Table-tennis @ Hougang STTA Training Zone
• $4 payment/pax is required
• Preferred payment by PayNow to my mobile 96200515
• Pass it to me during/after the game.
Participants: Preferably from lower Intermediate to upper Intermediate level; No age limit. REMARKS:
In sport wear and bring your own bat. Balls and net are provided.
3 Tables booked
• $4 payment required
• Preferred payment by PayNow to my mobile 96200515
• Pass it to me during/after the game.
Participants: Preferably from lower Intermediate to upper Intermediate level; No age limit. REMARKS:
In sport wear and bring your own bat. Balls and net are provided.
If you are in "Going list" or if u r in "Waitlist" and you decide not to Wait in Waitlist or decided not Going, you need to do "Edit RSVP" (located on the bottom right button) to "Not Going". Your cancellation only would allow your booked slots to be opened for the next genuine players. Please "Edit RSVP" at least one day before event date, so that waitlist would have enough time to prepare their sport gear. This Meetup APP runs automatically and those on waitlist please check your RSVP status for update. Meetup APP may or may not send notification that you are already in Going list, and no excuse for no notification received from Meetup APP. Any last minute cancallation in less than 24 hours or no show would still need of your contribution fee. Thanks for your understanding!
The Reading Circle
A chill space for book lovers to read, socialise, and share what we’ve learned from our latest reads.
We dive into stories, swap thoughts, and talk about the lessons that stuck with us. No pressure :) just good books, good vibes, and great conversations!
All kinds of books are welcomed ☺️
**Guidelines to the bookclub**
*
* Pls bring your own book to the event to read :)
* each person is required to order a drink
* Timeline: 45 mins reading followed by 5-10 minutes of sharing each on their book
Business Strategy Events This Week
Discover what is happening in the next few days
Games Sunday! #172 @Toa.Payoh.Central
***As we often have a Waitlist, please be considerate and amend your RSVP status if you have registered but subsequently cannot attend. We will be using Meetup* Organizer *app to track attendance and flag no-shows.***
***Thank you for your cooperation!***
Games Sunday! is organised by Game On! @Toa.Payoh.Central
PLAY GAMES! MAKE FRIENDS!
Date: 7 June 2026
Time: 3:30pm — 7:30pm
Venue: Seminar Room #05-05, Toa Payoh CENTRAL Community Club (opposite the road from Toa Payoh Public Library)
Fee: **$2.00** per person (**CASH only**, or use your unexpired FREE GS!R Pass if available)
Free for kids below 16 years old, and seniors 60 years and above. This fee goes to our Toa Payoh Central Community Club's Youth Network fund which we use to purchase / maintain our games and support our other social service projects.
Objective: Play Games! Make Friends! Players achieve these two to win!
Strategy: Go around smiling at people. Introduce yourself and ask for names, shake hands and laugh loudly. Be friendly, helpful, cheerful and a fun person to play with!
Games: Our Games Closet has a collection of board and card games which you can view the list here — [Game On! Games Collection](https://boardgamegeek.com/collection/user/gamestour2010). Of course you can bring your own games as well and everyone will be spoilt for choices!
IMPORTANT: Please help to set up when you come and help to pack up before you leave, including folding up all the tables, stacking the chairs and clearing the rubbish. Also, adhere to our Games Closet etiquette:
— Return browsed game to its respective shelf--if you are unsure of shelf location, check Shelf Code on Game On! sticker (see sample sticker below) found on every game box.
— File or stack game box properly within the shelf.
— Don't bring more than one game to your table.
— Return borrowed game that has been played to the Games Return Table. Before returning, check table surroundings for any fallen game component, report missing component so that replacement can be found, and pack components back in ziplock plastic bags accordingly, if provided.
***Thank you everyone! Be a good gamer!***
**About Game Sunday!...**
Games Sunday! is organised by Game On!, a sub-club of the Youth Network (YN) at Toa Payoh Central Community Club.
Games Sunday! is a regular calendar event happening on the first Sunday of every month. With a spacious venue, a newcomer-friendly atmosphere, and an ever-expanding library of board and card games, the meet-up is always well-attended and receives much love from first-timers and loyal regulars alike.
Visit and join our Facebook Group [Game On! (Toa Payoh Central Community Club)](https://www.facebook.com/groups/154963871278307/).
Game On! is one of two sub-clubs of Toa Payoh Central Community Club's Youth Network. The two sub-clubs are:
— Game On!
— Guitar Club
#ToaPayohCentralYouthNetwork #GameOn #GamesSunday
Practical Philosophy Meetup - Singapore 🇸🇬
🏛️ **WHAT'S PRACTICAL PHILOSOPHY ABOUT?**
Practical Philosophy is a weekly meet-up that brings critical thinkers together for an opportunity to dive deep on a topic, practice communicating, and building a community. All with no ‘official’ philosophy knowledge required! 😎
Practical Philosophy is based on the idea that philosophy should be accessible to all, and not something reserved only for academics. Each week we choose a topic, and the goal is to use the conversation to develop our critical thinking and communication as we explore that topic.
The goal is to help develop our Critical Thinking, Communication, and Community 🙌
📓 **HOW DOES IT WORK?**
Each week, we pick one topic and discuss it. The topic for the week is shared, generally in the [Whatsapp group](https://chat.whatsapp.com/Dsjl0cwLVxR4tw1jTC1Osx?mode=gi_t), along with jump-off points to get the conversation going.
When groups get bigger than 7-8 people, it’s important that we break into smaller groups. This way we are able to maintain a conversational flow as opposed to having our meetups feel like a discourse or lecture.
**General Meeting Agenda**
Each Practical Philosophy meet-up follows this general timeline:
* 19:00-19:15 - People arrive and chat, get to know each other before the ‘official' start.
* 19:15-19:25 - Meeting introduction, explanation of Practical Philosophy and the topic for the week, read the guidelines and the overview so attendees know what to expect in terms of timelines.
* 19:25-20:45 - Break into small groups - introduce yourselves and general thoughts on the topic, open discussion afterwards. At this point the group can review the ‘jump-off’ questions as needed, but they are just there to help guide the conversation. It’s not obligatory to answer them.
* 20:45-21:00 - Bring everyone back together to discuss conclusions of the topic - each group gives a short 1-minute summary. Organizer concludes the meeting and everyone takes a group photo.
* 21:00 - The official meeting is over but it’s a great opportunity to get to know people in a non-structured environment, so we often stick around, chat, and get to know each other.
**🧧PRICING?**
Practical Philosophy Club is FREE to attend! We just ask that if we are meeting in a café, buy a beverage! Some chapters rent a space for us to meet, and they may ask for donations to help contribute to the cost of rent. Donations will always be 100% voluntary though!
💛 **WHAT PEOPLE SAY ABOUT PRACTICAL PHILOSOPHY**
🗣 “I feel like Philosophy Club helps someone build their own belief system through a series of perspectives while not promoting what’s right and wrong” - Ekam
🗣 “I got hooked from day 1 (the topic was authority) and felt it was the right place for me. I feel it is a place where people can go to learn and discuss new perspectives and increase critical thinking and community by interacting with people who might challenge your point of views but at the same time encourage you to have openness and mind flexibility.” - Daniel
**🤓 FAQ**
* What will we talk about? What's the topic?
The topic for the week is shared every Sunday in the Whatsapp group. We try to add the topic to the comment section on this event page as well but if you don’t see it, the topic and the jump-off points will be in our [Whatsapp](https://chat.whatsapp.com/Dsjl0cwLVxR4tw1jTC1Osx?mode=gi_t).
* Do I need to study or read anything to attend?
No preparation is necessary. This isn’t a study of other thinkers. We want to know what YOU think about the topic, not what an old philosopher thought. If you have a perspective from a religion or a school of thought to share, throw it on the table and we’ll discuss it, but it's not required.
* Is there a specific philosophy that Practical Philosophy is focused on?
The goal of our meet-ups is to not have dogmatic discussions, and flex our critical thinking muscles. Because of this, we want to hear from every realm of thought, and don't study a particular school.
* Is it mostly men that attend?
Surprisingly, no! Although philosophy is seen as a Candelabra affair in a dark room with a bunch of guys, our Practical Philosophy meetups are generally 50/50 between genders, and we don’t meet in any dark rooms.
* Can I come alone?
Of course you can, we encourage it :)
* Can I be late?
Please don't be! We do have a 15 minute grace period where we allow people to funnel in while we hang out, but after that if you arrive too late, it disrupts the flow of the conversation.
* Where do you meet?
The location is posted in Meetup and our [Whatsapp](https://chat.whatsapp.com/Dsjl0cwLVxR4tw1jTC1Osx?mode=gi_t) group for this location. It is HIGHLY RECOMMENDED that you join the Whatsapp group! If you want to know what other cities have a Practical Philosophy Club, you can see our chapters on our [website](https://www.practicalphilosophy.club/practical-philosophy-locations/).
**PRACTICAL PHILOSOPHY - Making Philosophy Available To All.** ✨
Practical Philosophy hosts weekly, in-person meetups in over 20 countries, including Canada, Spain, Japan, Mexico and many more! 🗺️
\*\*\*
Join our [Whatsapp group](https://chat.whatsapp.com/Dsjl0cwLVxR4tw1jTC1Osx?mode=gi_t) 👈
Follow us on [Instagram](www.instagram.com/practicalphilosophyclub/) 👈
Our [website](https://www.practicalphilosophy.club/) 👈
#laiplayleow brings you: International Tabletop Day Singapore 2026!
Join us for an exclusive, intimate evening dedicated to the art of the analog. To celebrate **International Tabletop Day**, we are hosting a curated session for a small group of enthusiasts to connect, play, and explore.
This session highlights the strength of our local community, featuring titles from **homegrown Singaporean tabletop designers**. Whether you are a seasoned strategist or new to the hobby, this is an opportunity to experience high-quality gameplay and engage with the minds behind the mechanics.
All games are free to play. **Bring your friends or grab a seat and make new ones!**
**🤔 WHAT IS THIS AH? 🤔**
* **A tabletop initiative that #laiplayleow will be supporting!**
* This tabletop initiative is held at in an office space in the Alexandra area
* **This is a non-ticketed initiative! So bring some light F&B contributions, let's not be so kiam siap.**
**👥 HOW MANY CAN COME LEH? 👥**
20 pax
**FAQs:**
* **Gaming etiquette:** Please play with care and returm all pieces intact.
The Collective Inner Circle - 6 Jun ☕ 🍵 Meeting
☕ 🍵 **Join us for a cosy and meaningful Saturday afternoon of reflection, connection, and gentle self-discovery. Venue details will be shared with confirmed participants who have registered on the Google Form. Limited seats available on a first-come, first-served basis.**
🍄 **How to Join:**
1️⃣ RSVP on Meetup
2️⃣ Complete the Google Form: [https://forms.gle/LD1SAhwZU2wywrRB8](https://forms.gle/LD1SAhwZU2wywrRB8)
3️⃣ PayNow via details on Google Form
4️⃣ Look out for WhatsApp confirmation (you will receive Venue details closer to the date once confirmed)
📅 **Date:** Saturday, 6 Jun 2026
⌚ **Event Time:** 2:30 PM – 4:30 PM (or stay if you're having a good time!)
🪙 **Event Fee:** $10 (each participant will receive a welcome gift)
☕ 🍵**Important:** To support the cafe venue, each participant is required to purchase **at least one drink or meal** at their own expense. Please note that still water is excluded.
The Collective Inner Circle meetup session is designed for those who would like to slow down, reconnect with themselves, and enjoy a grounded space with like-minded people. Through a blend of guided reflection, conversation, and gratitude journaling activities, we hope to create an experience that feels warm, calm, and uplifting.
You can expect a relaxed session that may include:
* icebreaker introductions and connection
* self-reflection prompts and sharing through games
* gratitude-focused activities
* meaningful conversation in a small group setting
This is not about having everything figured out. It is simply a space to pause, reflect, and enjoy a more intentional afternoon with others.
Whether you are curious, looking for a new kind of community, or just want a quieter and more meaningful way to spend your weekend, you are warmly welcome.
This session is limited to **8 participants**. If all spots are filled, you are welcome to join the waiting list.
All participants will receive a small token as welcome gift. We look forward to seeing you!
The energy we want to build here is one that feels safe, open, and easy to return to, so please be kind and respectful.
💬 Meetup: [https://www.meetup.com/the-collective-inner-circle/](https://www.meetup.com/the-collective-inner-circle/)
📸 Instagram: [https://www.instagram.com/collectiveinnercirclesg/](https://www.instagram.com/collectiveinnercirclesg/)
Chess Basics Group Class (Adults, Intermediate)
**For ages 18 and above.**
This class is for those who already know the rules and are ready to take their game to the next level. We’ll dive into fundamental strategies and essential tactics to sharpen your decision-making, improve board vision, and enhance your overall gameplay.
Through practical exercises, pattern recognition drills, and real-game applications, you’ll develop a deeper understanding of key tactical themes like forks and pins. Whether you’re looking to outplay your friends, compete in tournaments, or simply refine your skills, this class will help you build a strong foundation for long-term improvement.
**Topics covered:**
**Week 1:** Opening Principles
**Week 2:** Double Attack
**Week 3:** Pins
**Week 4:** Checkmate Patterns
### **Address**
39 Jln Pemimpin, #01-05, Singapore 577182
### **Schedule**
Saturdays 630PM - 830PM
### **Booking Information**
* Please contact **98225900** to find out how to book this class.
* The instructor will reach out to you once you've booked the class.
Business Strategy Events Near You
Connect with your local Business Strategy community
Marketing Monday Networking
Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week.
You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring.
Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell.
**This month**
Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads.
**What to expect**
Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM.
**Who this is for**
Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community.
**Not the right fit if**
You are here to pitch the room or recruit for an MLM.
**Details**
* Second Monday of every month
* 12:00 to 1:30 PM
* Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219
* Order lunch and drinks at the counter when you arrive
* Free to attend, RSVP required, space is limited
**About the host**
Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com.
Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)
Gold Star Business Networking
Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!
Evolve Synergy: Westerville Chapter
At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey.
[Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/)
\*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected!
Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.
Join Biggest Community | Investors Founders | Columbus | Online
Please reserve your spot by registering on the below link :
**Reserve**
https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup
**QUESTIONS ?**
Pls Reach out to;
Ridhi - +971504724873 ( WhatsApp Only)
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information
A co-hosted event by ProductTank Columbus & Women in Product Columbus
💡 About the Workshop
AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge.
This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow.
Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required.
🛠️ What to Bring
Laptop: Fully charged and ready to go.
AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!)
🍕 Logistics & Perks
Food & Drink: Pizza and drinks provided!
Parking: Plenty of free spaces available on-site.
###
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)













![(Free) Blood On The Clocktower[BOTC] by Kampung Ravenswood](https://secure.meetupstatic.com/photos/event/7/4/a/a/highres_531929866.webp?w=640)
















