B2B Marketing

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

**Doing KPIs Right: a KEY to Analytics (and AI!) Impact!** On the one hand, KPIs are such a Business 101 concept that it may seem a little silly to dedicate an entire session to the topic. On the other hand, KPIs get handled so poorly so often that a case could be made that this meetup could just be one of the most impactful sessions of the entire year! We’re starting off the year at a new location: [COhatch Upper Arlington](https://www.cohatch.com/locations/columbus/upper-arlington/) but with a familiar speaker, Tim Wilson! We’ll be back at Rev1 in February, when the speaker will presumably not be Tim. Tim will make the case that effectively measuring performance of projects, campaigns, and initiatives (and even meetups!) should be a foundation for any data analytics program. Topics covered will include: the “two magic questions” of performance measurement, how to help business partners distinguish between outcomes and outputs, and effective tactics for collaboratively establishing KPI targets. He will also stick his neck out by demonstrating some of these techniques in real-time by measuring whether his talk lives up to the promise of this description! All CBUSDAW events are free thanks to our 2026 Sponsors: Clarivoy, Conductrics, What Box Consulting Group, and Piwik PRO. Check out [cbusdaw.com](https://cbusdaw.com) for more information.