Business Valuation Methodologies

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Come and grow your business by meeting these other business professionals. We can help you expand your customers.

We are a real world Martial arts group. \ Called DO JUNG ISHU (the art of fighting) \ Based off of Jeet kune do we just continued where Bruce Lee left off. \ We have been around a while. \ Every week we get together and work technical skills and full contact spar. \ Almost all of the instructors have been in everything from street fights to the ring and some still compete in cage fighting. \ If you want to take your skills up, improve your confidence, gain self defense skills, get in better shape, test yourself or just want to kill some time and possibly get hit a bit come on down. \ We will be located at 3923 N High St, Columbus, OH 43214 Outside in the grass between the playground and horseshoe area. our instructors are normally in a black and red art of fighting shirt \ if you can not find us call or text me at 6143570295 Saturday 1:30pm Wednesday 5:45pm From Age 16 and up. attendees under the age of 18 must have a guardian with them. \ Wear workout clothes. \ Bring a MOUTHPIECE! \ WE HAVE GLOVES. \ $10 per class $5 per class if you are wearing a club shirt Club shirts are $25 Hope to see you soon. \ let me know if you have any questions :)

Let’s meet and share discussion of the James Baldwin short story collection, Going to Meet The Man.

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Our group focuses on referral marketing and business networking to help each other grow and thrive in the local business community. We have passed over $2.6 million dollars to each other! Bring your business cards, share your story and see your opportunity to gain new business. Our speaker this week is Jim Wilkin, Keller Williams. Jim has strong communication, negotiation, and market knowledge skills. He is organized, reliable, and dedicated to providing excellent customer service. Jim will let us know the current state of the market and what to expect in the coming months. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

If you are interested in selecting investment choices for your 401(k) or other workplace savings plan, minimizing your income tax liability, or identifying the most effective investments for your brokerage account, we are the group for you. We are a local chapter of Bogleheads, whose investment strategy can be found here: https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy Or you can peruse the Boglehead forum here: https://www.bogleheads.org/index.php I look forward to seeing you there. Mark Vonder Haar

**Welcome to the Women’s Columbus Bogleheads® Sub-Group** This sub-group is for **women who want to learn and discuss finances in a safe, supportive space**. For those interested in moving towards financial independence and retirement by learning investment basics, choosing your 401(k) investments, minimizing taxes, and more. We’re a local chapter of **Bogleheads®**, following a long-term, practical investment philosophy: [Investment Philosophy](https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy): https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy [Bogleheads Forum](https://www.bogleheads.org/index.php): https://www.bogleheads.org/index.php No question is too small, and no experience is too simple. Share, ask, and learn — at your own pace, without judgment, in a group of like-minded women. Let’s build confidence and knowledge **together**!

Summer is here, and it is the perfect time to connect, recharge, and enjoy our amazing community outdoors! Join **Women in Agile Columbus** for a relaxed **Walk & Chat** this June. As a community, we are always looking for new ways to connect, strengthen relationships, and create meaningful conversations beyond our regular events. Whether you are a long-time member or attending for the first time, this gathering is an opportunity to meet fellow community members, exchange ideas, and enjoy a pleasant walk together in the beautiful June weather. **Bring your pets, children, family members, and friends!** This is a family-friendly event where everyone is welcome. Come enjoy fresh air, good company, and engaging conversations while building connections within the Women in Agile Columbus community. ### What to Expect * Casual networking and conversation * A welcoming and inclusive atmosphere * Time to connect with fellow Agile professionals and community members * An enjoyable outdoor walk at a comfortable pace * Family-friendly fun for all ages No presentations. No formal agenda. Just community, connection, and conversation. We look forward to walking with you and continuing to grow a strong, supportive Women in Agile Columbus community—one step at a time!

http://photos2.meetupstatic.com/photos/event/2/a/9/6/600_348310902.jpeg Instructor - Crow, HPS Class fee is $30 at the door or approved exchange RSVP with Advance pay of $25 (discounted) by PayPal on the web or by contacting Enchanted Elements (614) 437-2642. Reservations made directly to Enchanted Elements will be added to the class list manually not online. Private Instruction ~ Closed to the Public ~ Initiated Members Only Please come prepared for ritual. Blessings ~ Crow

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Have a small business? Ever wish you could just ask some questions around how to grow your business, get more customers or just know what the freak you are doing with sales? Now is your chance!! Every month we are hosting the "Ask an Expert" at the Columbus Metro Library, Main campus. I will be there to answer your Sales related questions. Drop-in for sales coaching designed to help small business owners, entrepreneurs, and sales professionals sharpen their sales approach. Whether you have questions on how to refine your pitch, are looking to close deals more quickly, or are working on building better client relationships, Smashing Your Sales Goals Coaches are here to help. Drop-in to get expert insights, actionable strategies and real-time solutions to grow your business and generate higher profits. Drop-In Sales Coaching is FREE + OPEN to the public. No appointment needed. First come, first served. EPIC Learning created. Accelerate Columbus supported.

Private Group. Closed to the Public Knowing ourselves and understanding our abilities is the first step toward wielding our gifts with control and accuracy. In subsequent classes we will verify and hone our talents with activities and discussion. These are hands-on workshops and participation is expected. The goal of our series will be to develop expertise in areas of particular interest such as mediumship, channeling, divination, healing and, etc.. Our ultimate directions will be determined by class members as we evolve. I look forward to sharing and discovering with you. - Cynthia

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Want to be a speaker? submit your talk to our Call for Presenters!!! https://sessionize.com/azure-cbus-2026/