Business Intelligence

**Welcome to our June UX Beers in Brussels!** This time, we will host our event on Tuesday the 9th of June at [DUX](https://www.dux.agency) in Brussels. [Ariad](https://www.ariadgroup.com/) and [Creative Skills](https://www.creativeskills.be/) sponsor our events. 📺 Follow the event online? We stream live via [Youtube](https://www.youtube.com/watch?v=EBqyTDAyQBw) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- \#\#\# UX TALKS **Talks:** **Speaker 1: Remy Florean** **The Stakes of UX Research: Consequences, impact, politics...** UX research is never “just” about testing interfaces, it shapes decisions, influences stakeholders, and can have very real business and human consequences. In this talk, Remy Florean explores how the way we communicate research findings must adapt to different audiences. He will also dive into the political dimension of UX research, where insights can become powerful tools in broader organizational dynamics. **Speaker panel 2: Sacha Kocovski, David Morgan, Joannes Vermeulen & Kathleen Van den Keybus** **Surviving the evolution of the UX industry.** *Moderated by Karol Dulat* The UX industry is changing fast. AI, shifting business priorities, and evolving roles are reshaping design and research in real time. Join a conversation with Belgian UX and Research leaders on how UX professionals can adapt, survive, and grow in this new era. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- \#\#\# SCHEDULE 18:00 - Doors open. Drinks & snacks 19.00 - 19.15 - Introduction to UX Belgium Meetup, announcements 19.15 - 19:50 - Talk #1 19:50 -20:10 - BREAK 20:10 - 21:00 - Talk #2 20:45 - 21:30 - Socialize \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- \#\#\# SLACK CHANNEL We have our own UX Belgium slack channel. [Come join us and say hi!](https://join.slack.com/t/ux-belgium/shared_invite/zt-1bjpnuiog-T4Di4flXYPWgbT9KrZ53CA) \*\*\* \#\#\# YOUTUBE CHANNEL All our livestreams and talks are recorded and available on our [UX Belgium youtube channel](https://www.youtube.com/channel/UCno7V18T-EglYXprgrUZQ7A). \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- \#\#\# ABOUT UX BELGIUM UX Belgium is a growing community of User Experience (UX) professionals in and around Belgium. Look for these types of events: UX Beers Periodically, we gather at a different company, agency or venue to drink beers, network and listen to speakers on various themes in the world of UX and digital design. UX Antwerp: Each last Tuesday of the month UX Brussels: Each second Tuesday of the month, 4x per year UX Hasselt: 4x per year UX Workshops Now and then we organize events to dive deeper into specific skills and techniques in UX. These are smaller, hands-on workshops designed to boost your UX toolbox. \*\*\* The UX Belgium Meetup Team

Ben je het beu om moeilijke systemen en meerdere apps te gebruiken om je bedrijf te runnen? Vereenvoudig het volledige process dankzij Odoo, de all-in-one geïntegreerde software! 💯 Neem deel in **Antwerpen** op **9 juni 2026** aan een uniek evenement, dat een live demonstratie en een vraag- en antwoordsessie combineert en afgesloten wordt met een relaxte netwerksessie.📍 Registreer voor ons gratis event om een ticket te bemachtigen. 📋 📋 Link: https://www.odoo.com/r/SfpE

🇬🇧 EN 🇬🇧 🔥 SALSA CUBANA CLASSES ARE BACK 🔥 We are delighted to see you again for the start of the 2025/26 academic year 👉 Find all the needed information on our website : **[https://danzamania.be/](https://danzamania.be/horaires/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExUjNGU3gzRWdsUFlWMGJMQgEeCHgiKV40mum5hOp5szt0Lxx3U-5DyHO_wR_ZJekcr_m7EFRdpcRthKRV9EU_aem_W6hFXCri8O6Kd9el-RIuIQ)** ✅ PROGRAMME ✅ 👉 TUESDAY 16/09 7:00-8:00 pm - Salsa Level 1A @ Salle Oxygène - Angie, Octavia & Raffa 8:15-9:15 pm - Salsa Niveau 1B\* @ Salle Ste Suzanne - Tine & Sam 8:00-9:00 pm - Salsa Cubana Level 2 @ Salle Oxygène - Angie, Octavia & Raffa \*The Level 1B course is the same as the Level 1A course. It will be taught by Tine & Samuel and starts at 8.15 p.m. It allows those who wish to arrive one hour later and have a group of about 10 people. 👉 WEDNESDAY 17/09 7:00-7:30 pm - Body Expression @ Salle Oxygène - Yusnay, Tine & Raffa 7:30-8:30 pm - Salsa Level 3 @ Salle Oxygène - Yusnay, Tine & Raffa 8:30-9:30 pm - Salsa Level 4 @ Salle Oxygène - Yusnay, Tine & Raffa 👉 THURSDAY 18/09 8:00-9:00 pm - Cuban Salsa Partnerwork - Level 1 + @ Studio Empain - Zoli 9:00-10:00 pm - Cuban Salsa Partnerwork - Level 2 + @ Studio Empain - Zoli 👉 FRIDAY 19/09 8:30-9:30 pm - Rueda de Casino @ Vibrato - Team Danza Mania 9:30-12:30 am - Practica & Entertainment with DJ Joel 💃 Dale Mambo🕺

​Join **AI Signals** and **LangChain Community London** for an evening of technical talks, practical insights, networking, and community conversations around the future of AI applications. ​This meetup brings together developers, founders, researchers, students, product teams, and AI builders to explore how modern AI systems are being designed, deployed, and scaled in the real world. ​The evening will focus on **AI agents, RAG pipelines, LangChain, production-ready AI workflows, storytelling in AI, and practical lessons from people actively building with emerging technologies**. *** ## ​Schedule ​6:00 PM — Doors open, pizza, drinks, and networking ​6:30 PM — Welcome ​6:35 PM — [Anshul Yadav](https://www.linkedin.com/in/anshulyadav1976/?utm_source=luma): AI Engineer @ Li & Fung The Agent Is Not the Product: The Harness Is ​7:00 PM — Break ​7:15 PM — [Bilge Aksu](https://www.linkedin.com/in/bilge-aksu-90595837/?utm_source=luma): ML Engineering Manager @ Cleo ​7:40 PM — Lightning Talk 1: [Abd Bastola](https://www.linkedin.com/in/abda-bastola-b0447b13a/?utm_source=luma): Senior Software Engineer @ AWTG ​Why Most AI Agents Never Reach Production ​7:47 PM — Lightning Talk 2: [Sofía Sánchez-Zárate](https://www.linkedin.com/in/sof%C3%ADa-s%C3%A1nchez-z%C3%A1rate-91493381/?utm_source=luma): Head of Technical Ecosystem @ CopilotKit ​AG-UI & The Generative UI Spectrum ​7:54 PM — AI Signals Wrap-Up ​8:00 PM — LangChain Final Remarks ​8:10 PM – 9:00 PM — Wrap-Up, Networking and drinks at [Angel London](https://g.co/kgs/3FVpa2i?utm_source=luma) *** ## ​What to Expect ​The evening will feature technical and practical discussions around: * ​Building reliable AI agents and intelligent workflows * ​RAG pipelines for real-world applications * ​Moving AI prototypes into production * ​Storytelling, design, and user experience in AI products * ​Lessons from AI builders, engineers, product leaders, and community speakers ​Whether you are experimenting with AI agents, deploying RAG systems, exploring LangChain, or simply curious about where AI development is heading, this meetup is designed to help you learn, connect, and contribute. *** ## ​Who Should Attend ​This event is ideal for: * ​Software engineers * ​AI and ML practitioners * ​Product managers * ​Founders and startup teams * ​Researchers and students * ​Designers working with AI products * ​Anyone interested in building practical AI applications ​You’ll gain insight into the tools, architectures, and workflows behind the next generation of intelligent applications, while connecting with the growing London AI and LangChain community. *** ## ​Important Information ​Please note that attendees will not be able to enter the venue before **6:00 PM**. ​RSVPs will close **24 hours before the event**. You may be unable to register after this time, but remote viewing will be available via our YouTube channel. ​Our hosts may require a list of all attendees. Please register using a name that matches your **government-issued ID or bank card**. If your registered name does not match your ID, we cannot guarantee entry to the building. ​If you can no longer attend in person, please un-RSVP so your space can be made available to someone else. *** ## ​About AI Signals ​**AI Signals** is a community focused on exploring the latest developments in artificial intelligence, emerging technologies, and practical AI adoption. It brings together builders, learners, and professionals interested in understanding how AI is shaping the future of work, business, and society. *** ## ​About LangChain Community London ​**LangChain Community London** brings together developers, AI engineers, researchers, and technology enthusiasts interested in building applications powered by large language models, agents, retrieval-augmented generation, and production AI systems. *** ​A huge thank you to our speakers, sponsors, hosts, volunteers, and community members for making this event possible. ​**Secure your place and join us for an evening of learning, collaboration, and AI community energy in London.**

Welcome to TechTuesday at HSBXL. It’s where tech enthusiasts hang out, projects get tinkered with, and the occasional debate over the best programming language ensues. Whether you’re an old hand at hacking or just dipping your toes: * **Chats & Code**: Engage in hushed tech tales, showcase your latest digital masterpiece, or simply bask in the mesmerizing rhythm of coders at work. * **Ambient Rhythms**: We curate a backdrop of everything from ambient rock to downtempo electronica. It sets the mood, enhancing the creativity without becoming a distraction. * **Refreshment Protocol**: Club Mate to fuel your creativity, assorted beers for contemplation, and soft drinks for a refreshing pause. Choose your brew. * **Machinery Magic**: Our space boasts more than just computers. Soldering irons hiss and 3D printers hum, telling tales of projects brought to life. * **Knowledge Exchange**: Encountered a tech puzzle? Someone in the room might have just the insight you need. And if you’ve unraveled a digital mystery, consider sharing it. **Note**: The beauty of HSBXL is its welcoming ethos. Member or not, if you’re curious and respectful, you’re one of us. ### Getting to HSBXL HSBXL, the beacon for tech enthusiasts in Brussels, awaits. For your navigational needs, check [here](https://hsbxl.be/enter/). Barrier issues? Broadcast at +32 28804004. For real-time digital dialogues, tap into our [Matrix chatroom](https://matrix.to/#/#hsbxl:matrix.org). ### Bring Along Your tech gear, a project in progress, or simply a mind open to the endless possibilities of tech. That’s TechTuesday at HSBXL. A laid-back evening where tech happens, naturally. See you there.

La idea es quedar y practicar francés y español en Bruselas. Apto para todos los niveles. Groupe pour améliorer l'espagnol et français à Bruxelles. Pour tous les niveaux. Nos juntaremos en el Centro Cultural Metaprosa (Chaussée de Saint Pierre 9, 1040 Etterbeek, Bruselas) para conversar con un café o una cerveza en la mano. Todos los martes de 19.00- 21.30.

🌿 NATURE RESET – Digital Short Detox 🌿 Do you sometimes feel overwhelmed by constant notifications, responsibilities, noise, and the fast pace of modern life? Join us for a gentle midday reset in nature. For 30 minutes, we will step away from screens, obligations, and mental overload to reconnect with our breath, our bodies, and the natural world around us. What to expect: 🎵 Live relaxing flute music 🌬️ Breathing exercises 🤸 Gentle stretching and mindful movement 🌱 Grounding and stress release practices 🌳 Connection with nature 💚 A small, friendly and supportive group This is not a performance, a therapy session, or a fitness class. It is a simple invitation to slow down, relax, and return to yourself. Whether you work in business, an office, education, healthcare, or simply feel overstimulated by daily life, you are welcome. 📍 Parc Leopold, Brussels 🕧 12:30–13:00 📅 Every day from 9 June to 26 June, except Mondays, Wednesdays and weekends. 💚 Small and intimate group. 🎁 Entry by voluntary donation to help cover Meetup costs and support music equipment. Bring a mat or blanket, comfortable clothing, water, and an open heart. Take a breath. Slow down. Return to nature. ⏰ Please arrive 5 minutes before the start if possible. This will give you time to settle in, place your mat comfortably, and enjoy a smooth transition from the busy day into a relaxed and peaceful state. About the Facilitator I am a musician and music educator with a deep passion for nature, wellbeing, and human connection. I am deeply in love with nature, especially forests and mountains. Music and nature have been my greatest teachers and sources of inspiration throughout my life. I play the wooden flute, sing, and create spaces where people can slow down, relax, reconnect with themselves, and experience the restorative power of music and nature. My intention is to offer a simple, welcoming environment where people can pause, breathe, release tension, and find a moment of peace in the middle of a busy day. 📍 Registered participants will receive the exact Google Maps pin via WhatsApp. Therefore, if you would like to join, please send me a short WhatsApp message at the number below +48691285428 This will also allow me to inform you about any updates and make sure everyone can easily find the group. I look forward to meeting you in nature! I can't wait to meet you and spend this time together in nature. See you on the grass! 🌿🎶

✨ **Meet new people in Brussels in a friendly, relaxed and international atmosphere.** The ambience is relatively quiet, calm and sober for easy-going casual conversation, with no chaos and loud party music in the background! 🍻 Large selection of **drinks and food** available 🌍 **Internationals, expats & locals** welcome 💪 Organized weekly **since early 2025** 🌳 We have a **private outdoor garden** at the back of the brasserie entirely reserved for our Meetup throughout the whole summer! 📱Please **join our WhatsApp community** via the following invite link for receiving all the latest updates regarding this and many other social events in Bruxelles: [https://chat.whatsapp.com/FMjWrr9wCR7JYsudMD6XV0](https://chat.whatsapp.com/FMjWrr9wCR7JYsudMD6XV0) 👨‍👩‍👧‍👧 **Over 10,000 members** **overall in our multicultural and diverse Brussels community!** Many of our participants work in EU institutions, NGOs, tech and international organizations. The event was also covered in a recent article from Brussels Times: [https://www.brusselstimes.com/belgium/1949146/euromeet-the-real-life-brussels-social-network](https://www.brusselstimes.com/belgium/1949146/euromeet-the-real-life-brussels-social-network) 😀 Our events usually attract **30–40 attendees each week**, with an age average of around 35 years old (the event announcement is relayed across multiple social media, not just on this page). Many participants come with friends or colleagues, so feel free to bring someone along! 👩 Our events usually also attract a **balanced mix of men and women**, and many participants attend solo for the first time. The organizer and host of the event will help introduce you to other participants, in case you don't know anyone else yet when you first arrive at the event. Our events remain a relaxed international social meetup experience focused on friendship, conversation and community — **not a dating event.** 🩷 **Safe, respectful environment, and zero tolerance for any harassment!** The organizer is always present all evening in case of problems. You can also leave any anonymous feedback about the event here under this form: [https://gmogni.aidaform.com/brasserie-meetup-feedback-form](https://gmogni.aidaform.com/brasserie-meetup-feedback-form) **.** Looking to meet new people and expand your social circle in Brussels, as well as your network of professional contacts? Join us **every Friday evening anytime from 18:30** **and until at least 23h** **at** **the** **“Quartier Leopold”** **brasserie**, in the heart of the famous Place du Luxembourg in front of the European Parliament, for a fun, relaxed night of **drinks, food, spontaneous conversations, and great vibes**! 💛 . 📍 **Location**: “Quartier Leopold” brasserie, Pl. du Luxembourg 9, 1050 Ixelles 📌 **Google Maps**: [https://maps.app.goo.gl/oCvSP1AGZNX2ZV3C8](https://maps.app.goo.gl/oCvSP1AGZNX2ZV3C8) (don't worry if you see the bar marked as "closed" on Google Maps for the Friday nights, they will always be open for us!) **🌐 Website of the venue**: [https://www.quartier-leopold.be/en](https://www.quartier-leopold.be/en) 📸 **Pictures gallery from previous events:** [https://drive.google.com/drive/folders/1LRbsinA1wEtUrDhlyw8K6Uz9YKeq0_dw?usp=sharing](https://drive.google.com/drive/folders/1LRbsinA1wEtUrDhlyw8K6Uz9YKeq0_dw?usp=sharing) . ✨ **Why you’ll love it**: ✅ **Everyone is welcome**, even if you don’t know anyone else yet—expats, locals, newcomers, solo adventurers, or groups! ✅ **Best time for newcomers:** 18:30–19:30, when it’s easier to meet people. ✅ Completely **free to attend**—just grab a drink and join the fun! Please ask the bartenders when you arrive if unsure where to find our meetup group and tables ✅ Possibility to make also useful **professional exchanges and networking** with other participants who work in similar domains, so remember to bring also your business card! ✅ Tons of **indoor and outdoor space available**. ✅ Possibility to have **dinner at the brasserie** during the meetup (until 22h), thanks to its comprehensive selection of dishes available in the menu: [https://www.quartier-leopold.be/web/content/1467?unique=b27f82e985f525417a92cbeaf0f1ac1c5e2fb4a0](https://www.quartier-leopold.be/web/content/1467?unique=b27f82e985f525417a92cbeaf0f1ac1c5e2fb4a0) ✅ **Want to keep the night going?** After the meetup, we often continue as a group to explore nightlife hotspots in the city center. . 💬 **Stay connected with our Community**: ▶️ Join our **Facebook/Messenger chat** to get updates and easily find the group on arrival:[ ](https://m.me/ch/Abaqvj9lxNT3_xh7/)[https://m.me/ch/AbaV86vk4SHop_eD/](https://m.me/ch/AbaV86vk4SHop_eD/) ▶️ Otherwise, if you prefer to use **WhatsApp**, please join this other group: [https://chat.whatsapp.com/FMjWrr9wCR7JYsudMD6XV0](https://chat.whatsapp.com/FMjWrr9wCR7JYsudMD6XV0) ▶️ And don’t forget to join our **EuroMeet Facebook group** for many more social events in Brussels: [https://www.facebook.com/groups/euromeet](https://www.facebook.com/groups/euromeet) ▶️ Finally, we also manage a **professional networking group on LinkedIn** as well, for more easily retrieving each other's LinkedIn profiles and identifying people who also work in similar domains: [https://www.linkedin.com/groups/13194613/](https://www.linkedin.com/groups/13194613/) . Come alone or bring a friend—either way, you’ll leave with **new friends, great memories, and maybe even some ideas on how to develop further your professional career!** See you this Friday! 🍻✨😀 . 📧 **Got questions or comments?** Reach out to the **organizer Gabriele**: gabriele.mogni@gmail.com . **Our community values respect and inclusiveness**. If you ever feel uncomfortable, the organizer is present all evening to help. . 👉 Please **Sign Up via this page** if you would like to attend our next event, so that we can plan accordingly. . *** #EuroMeet #BrusselsMeetup #MeetNewPeople #MakeNewFriends #InternationalBrussels #ExpatsInBrussels #BrusselsSocial #BrusselsEvents #BrusselsLife #FridayVibes #AfterWorkBrussels #InternationalFriends #ExpatLife #SocialNetworking #YoungProfessionalsBrussels #NetworkingBrussels #BrusselsCommunity #PlaceLuxembourg #BrusselsAfterWork #DiscoverBrussels #SocialInBrussels #FriendsInBrussels #MeetupBrussels #ExpatsBelgium #LifeInBrussels #InternationalCommunity #BrusselsByNight #BelgiumEvents #WeekendInBrussels #NewFriendsNewExperiences

Can crime be predicted by algorithms? And if so, should we use them to prevent crimes from happening? This question has fueled many dystopian works of fiction, such as **Minority Report**, which imagines a technology capable of predicting crimes in precise detail and raises fundamental questions about free will and individual responsibility. **Person of Interest** explores a more realistic scenario, where machine learning and mass surveillance are used to identify high-risk individuals through the monitoring of communications. Many episodes of **Black Mirror** similarly examine the consequences of predictive technologies and their impact on privacy, liberty, and social control. A common theme emerges from these stories: such technologies are often portrayed not as tools of public safety, but as threats to freedom and democracy. Yet the idea is not purely fictional. While no system today can predict crimes with the certainty depicted in science fiction, predictive algorithms are already being used in various aspects of law enforcement and criminal justice. **COMPAS**, for example, has been used in American courts to estimate the likelihood that a defendant will reoffend. **Geolitica**, formerly known as **PredPol**, uses historical crime data to forecast crime hotspots and guide police deployment. More broadly, advances in artificial intelligence, big data, and digital surveillance continue to expand our ability to identify patterns in human behavior. Some even point to the Chinese **Social Credit System** as an example of how large-scale data collection can be used to monitor and influence citizens. Now that the technological capabilities have already been laid out, should we, as a society, pursue the endeavor of developing a predictive algorithm that would allow us to prevent crime? Or is there a moral imperative that prevents us from doing so? Join us as we debate whether predictive crime technology represents the future of public safety or the first step toward a surveillance dystopia. This debate will follow a British Parliamentary format with eight debaters split into **four teams of two.** Participants who wish to speak are highly encouraged to bring a paper and pen. You are welcome to participate even if you have no prior debating experience. We aim for debates that are respectful, constructive, and welcoming: * **Respect ideas and people** Listen actively, stay quiet while others speak, and debate arguments, not identities or beliefs. * **Be concise and civil** Keep questions short and relevant; avoid hostility, hate speech, or discrimination. * **Respect boundaries and time** No unwanted advances or suggestive behavior; arrive on time to avoid disrupting the debate. * **Follow moderators** They guide the discussion and ensure fairness.

🍣 Sushi Connections – Meet Through Shared Experiences, Not Interviews. Welcome to the very first event of our newly integrated Singles Community! Before we launch a full series of dating experiences, we'd like to test interest in a concept that we believe is much more natural, fun, and meaningful than traditional speed dating. ## Why Sushi? Let's be honest... Traditional singles events can feel a little artificial. You sit across from someone, ask the same questions over and over again.. Instead, what if people could meet while doing something together? Making sushi is the perfect activity because it is collaborative, social, fun, and allows participants to naturally rotate and interact with different people throughout the evening. Rather than interviewing each other, you'll be: 🍣 Preparing sushi together 🍣 Working as a team 🍣 Sharing laughs and conversation naturally 🍣 Meeting multiple people throughout the evening 🍣 Enjoying the sushi you helped create Sometimes the best connections happen when you're focused on an experience rather than trying to impress someone. And if you don't meet anyone , you've learned a new skill. ## The Concept The idea is simple: ✨ Welcome drink and introductions ✨ Sushi-making experience with rotating partners ✨ Shared dinner with the group ✨ Optional confidential matching system after the event The goal is to create a relaxed environment where people can get to know each other naturally through a shared activity. ## ⚠️ Important – Interest Check Event At this stage, we are publishing this event primarily to measure interest in the concept. 📍 **The exact venue is still being selected.** 💰 **The final price is not yet confirmed.** 🗓️ **The final event date may be adjusted slightly depending on venue availability.** By joining this event, you are simply expressing your interest in participating once the concept is finalised. If there is enough enthusiasm, we will secure the venue, finalise the details, and open official registrations. ## Who Is This For? ❤️ Singles who prefer meaningful interactions over superficial conversations ❤️ People who enjoy social activities and meeting new people ❤️ Anyone curious to try a different approach to dating If you've ever thought: *"I'd rather meet someone while doing something together than sitting across a table asking questions..."* then this event might be exactly what you're looking for. Join the interest list and help us launch the very first Sunday Vacations Sushi Connections experience! 🍣✨

Socializing and Networking 🛜🆕 at PLUX on Thursday. Making new friends and drinking 🚰🎈🎉🚿🌊. Everybody Welocme, locals, expats or new 🆕 in town.

Hello, fellow testers! We are returning back to business with a meetup in Mechelen. This time a long promised BBQ! Elizabeth Zagroba & Joep Schuurkes will be joining us this day! **Program:** 18:00 - 19:00 --- Food & Talking 19:00 - 20:00 ---TBD 20:00 - 21:00 --- Open space This session will be hosted by **Cerios** at the Baarbeekhoeve (It's within walking distance from the Muizen station). Food and drinks will be available. As always we value inclusiveness and learning, so everyone is welcome to attend (and to bring colleagues). Have something to share, don't hesitate to speak up. We love nothing more than to hear your experiences and share ours. **Open Space Topics** Bring your own broad range of topics or join those by others to dive deep into what challenges Software Testing and Quality Engineering truly deal with! If you have any questions on you can contact us via our WhatsApp community. See you on June 10! The BREWT Team

Making the new Friends after work or in your vacation.

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Our group focuses on referral marketing and business networking to help each other grow and thrive in the local business community. We have passed over $2.6 million dollars to each other! Bring your business cards, share your story and see your opportunity to gain new business. Our speaker this week is Jim Wilkin, Keller Williams. Jim has strong communication, negotiation, and market knowledge skills. He is organized, reliable, and dedicated to providing excellent customer service. Jim will let us know the current state of the market and what to expect in the coming months. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

Join the Columbus AI community for a special event. **Battle of the Personal Agents** is your chance to see what people are actually building with AI agents and personal automation systems. Whether you’re running OpenClaw, Hermes, or a completely custom solution, bring your agent and show the community how it works. We’re interested in real-world implementations: the problems your agent solves, how you use it day-to-day, how it’s hosted and managed, how you built it, and why you’ve chosen to keep using it. Live demonstrations are encouraged, so be prepared to show your code, architecture, workflows, and your agent performing real tasks. This is less about polished presentations and more about sharing practical experience, comparing approaches, and learning from one another. If you’d like to present, please contact Chris Slee (via meetup) before the event so we can allocate enough time for everyone’s demonstrations. Come ready to show what you’ve built, discover what others are doing, and maybe find a few ideas worth taking home. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.linkedin.com/company/transformlabs/) Sign up also accessible via [Transform Labs Luma](https://luma.com/transformlabshq)

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###