Conscious Business

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Come and grow your business by meeting these other business professionals. We can help you expand your customers.

**When:** Saturday\, June 13th \| 2:00 PM – 5:00 PM **Where:** [1124 Parsons Ave, Columbus, OH 43206](https://twodollarradiohq.com/about-us) Looking for a night of meaningful connection and great vegan food? Join us at [Two Dollar Radio Headquarters](https://www.google.com/viewer/place?mid=/g/11fkn49_yq&sa=X&ved=2ahUKEwj14_nkjsWSAxVt4ckDHdRCH4oQqdYPegYIAQgFEAI) for a special community gathering! **What’s on the menu?** While [2$R](https://www.google.com/viewer/place?mid=/g/11fkn49_yq&sa=X&ved=2ahUKEwj14_nkjsWSAxVt4ckDHdRCH4oQqdYPegYIAQgGEAI) typically serves a selection of [house-made sandwiches](https://twodollarradiohq.com/weekly-food) and vegan pastries, they are creating a **special menu** specifically for our event. You can also grab a coffee, tea, or a drink from their [full bar](https://twodollarradiohq.com/) of cocktails and beer. **The Main Event:** * **Play:** Bring a favorite game from home to share or dive into the ones available at the shop. * **Connect:** Meet new and old friends in a space that values independent culture and plant-based living. * **Support:** Help us champion a local, family-owned vegan business that doubles as a powerhouse [indie book publisher](https://twodollarradio.com/pages/headquarters). **Parking Instructions:** * **Street Parking:** There is free public street parking available on both sides of Parsons Avenue and on the surrounding residential side streets. * **Lot Parking:** The [Columbus Metropolitan Library](https://www.google.com/viewer/place?mid=/g/126262ks5&sa=X&ved=2ahUKEwj14_nkjsWSAxVt4ckDHdRCH4oQqdYPegYIAQgKEAM) lot (1113 Parsons Ave) is located directly across the street and is available for guest use **only after the library has closed**. On Saturdays, the lot is typically available starting at 6:00 PM. * **Bike Parking:** For those cycling, there is a bike rack conveniently located at the corner of Cline and Parsons.

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)