Consumer Insights

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**Connected Westerville Night of Networking** *April Edition: The Introduction Economy* You've been to the networking events. You've done the small talk. Collected the cards. Forgotten the names. And walked out feeling like you just wasted two hours of your life. The problem isn't you. It's the format. Most networking events put you in a room and tell you to figure it out. So everyone defaults to elevator pitches and business talk, and nothing real gets built. Here's the truth about networking that most people miss: Your network isn't just who you know. It's who thinks of you when they're talking to someone else. *That's* The Introduction Economy. And it only works when relationships are real. There's a reason people who come once keep coming back. It starts with seven minutes that feel nothing like networking. Then we open it up. Free networking. More conversations. More momentum. This is a room full of corporate professionals, entrepreneurs, business owners, creatives, and career builders in the Westerville and Columbus area. The mix is the magic. You might never do business with everyone you meet tonight. But someone in this room will think of *you.* **By name**. So, the next time someone needs exactly what you do, you get the recommendation. **April 14th. RSVP now.** **When:** Tuesday\, April 14th \| 6:15 PM \-\- 8:00 PM **Where:** Vineyard Community Center \| 6000 Cooper Rd\, Westerville\, OH 43081

Central Ohio Radio Enthusiasts—CORE—is an informal community for anyone enthusiastic or curious about radio—whether you're new to radio and want to learn or you've been tinkering for years and want to share. Ham radio operators, GMRS users, Meshtastic fans, software-defined radio nerds, makers, and technical and non-technical folks are all welcome. No experience required or expected. This month we have **WiFi HaLow: Introduction and Practical Use** with **Alex Barbur**. Details are are [core.radio](https://core.radio).

**How to take control of your subconscious and harness its power!** Join us for an eye-opening lecture where the speaker will break down complex ideas in a clear and practical way. You’ll gain insights into: ✅ The true definition of the subconscious ✅ How it generates unwanted emotions ✅ Its real purpose and function ✅ What determines the pressure it exerts on you And the most important topic: **How do you take control of your subconscious!** But this isn’t just another lecture where you sit and listen passively. It’s interactive and engaging—you can ask questions at any time. 📅 Reserve your spot now! Seats are limited, so don’t wait too long to sign up. Location: 1266 Dublin Rd, Columbus, OH 43215 Hosted by the Hubbard Dianetics Foundation

Join us for the Spring edition of [Nature Loving Fest](https://www.facebook.com/events/895148649812928), a small, thoughtfully curated outdoor gathering celebrating vegan eats, handmade goods, and the beauty of the season. Formerly known as our Vegan Pop-Up, this new chapter reflects what the event has always been — a space rooted in nature, community, and intentional living. Expect around 20 local vendors offering seasonal vegan eats, small-batch bakes, handcrafted goods, and earth-conscious products. Come support local makers, share good food, and celebrate the beginning of a new season with us. Admission is Free.

**Caller: Kim Thompson** **Band: Full Moon Country Dance Orchestra** **Clinton Heights Lutheran Church** **15 Clinton Heights Ave, Columbus, OH 43202** WHAT IS CONTRA DANCING? Picture the Grand Ball scenes like you’ve seen in period films such as “Pride and Prejudice”, where the dancers are lined up in long lines, across from each other. That’s English Country Dancing, the predecessor of contra dancing. Now, add moves like “swing your partner” and “do-si-do,” like you’ve seen in square dancing. Set it to fabulous, high energy, live music with fiddles, guitars, percussion and more, alá “Riverdance.” Finally, set the whole scene down in the middle of Woodstock, with a hip, groovy atmosphere, a bit of tie-dye, and hints of counter-culture attitude. THAT’s Contra Dancing! Wear cool and comfortable clothes (you will get warm) and clean shoes that won't mark up our nice wood floor. Be sure to come for the beginner's lesson from 7:30 - 8:00, followed by dancing 8:00 - 10:30. All dances are taught; we will help you learn! Beginners always welcome, no need to bring a partner. Cost is $10.00 adults, $5.00 ages 12-26. Under 12 free. Free parking in church lot. For more information contact me or check out our website: [www.bigscioty.com](http://www.bigscioty.com/) Please bring your own refillable water bottle.

Come join us for dinner with good company on Saturday, March 28th from 6-8pm at the wonderful **Loving Hut** in Reynoldsburg. The food *always* slaps 😋 Check out the Loving Hut's delicious menu[ HERE](https://lovinghut.us/reynoldsburg/)! Lastly, we may decide to do something after dinner, but that is undecided as of now 😌