Content Strategy

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

# **Saturday, June 20, 2026** **Beginners’ Session 1:30 to 2:00 PM** **Dancing 2:00 to 4:30 PM** **Band: Gem City Revelers** **Caller: David Mould** **You are invited to join us for dinner at Olive and Lime (in the church’s back parking lot) after the dance.** **Location: First Unitarian Universalist Church, 93 W. Weisheimer Road, Columbus, OH 43214.** **Cost is $10 for adults, $5 ages 12-25.** **New to dancing? A beginners’ session, from 1:30 to 2:00 PM, will get you started. You will learn some basic figures that will be repeated in the afternoon’s dances. All dances will be taught and no partner is needed. Dancing is from 2:00 to 4:30 PM.** **Please bring your own refillable water bottle.** **All Soles Dance upcoming dance dates are, as follows:** **July 25, 2026–Summer Potluck and Dance** **No August Dance** **September 26, 2026** **October 17, 2026** **November 21, 2026** **December 19, 2026** **Visit our website at: https://firstuucolumbus.org/connection/all-soles/**

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

We meet to learn and practice American Sign Language and to grow our familiarity with Deaf culture. Facilitated by hearing folks (with a connection to a professional interpreter) using Deaf-created content. People of all ASL skill levels are welcome! As we learn, we hope to connect more with the Deaf community in Central Ohio. Join us as you're able! Come regularly or just once - whatever you're looking for! Each meetup will explore different topics related to ASL/Deaf culture, and will feature time to practice conversation with one another. Just bring yourself and a willingness to learn!

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

Come assist Van Buren Shelter (https://ymcacolumbus.org/locations/vanburen) staff in serving dinners and cleaning up on the 3rd Tuesday of each month. Dinner for the women is 5-6 pm and for the families is 6:15-7:15 pm. There is ample free parking available in the shelter's lot. The recommended area to park is in green in the image above. There will be a new entrance for the time being. We are asking all volunteers to enter through the Donation Dock door, the orange mark on the image above. This door is located between the Single Adults and Family Shelter. You will see 2 large garage doors with a large green trash compactor in the center. Please head to the closest garage door to the building wall, with a ramp leading up. There, you will see a door with a sign stating instructions on how to enter the building. Please ring the doorbell, and a staff member will come and escort you into the building. If a staff member takes longer than 5 minutes, please call the front desk at 614-689-2020. This is a new process for us, and we do not want to keep you waiting! We appreciate your patience as we navigate this temporary change. The shelter needs a volunteer count the day before the event so sign-up ends Monday at 4:50 PM. Afterwards some of us go to the Omnipresent Atheists Weekly Meetup in progress to have a bit to eat or drink (http://www.meetup.com/omnipresentatheists/). Volunteers must be 14 or older. Since we will be working around families, the YMCA does not permit volunteering by individuals with convictions for violent or sexual crimes. The YMCA reserves the right to run background checks on volunteers. For questions, comment on this page or contact: Andrew, awhit12@yahoo.com, (614)937-5802 (cell). Please let Andrew know if you volunteer anytime other than our COUNT events so that he can count your hours toward our service record.

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.