Content Strategy

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**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

# **Saturday, June 20, 2026** **Beginners’ Session 1:30 to 2:00 PM** **Dancing 2:00 to 4:30 PM** **Band: Gem City Revelers** **Caller: David Mould** **You are invited to join us for dinner at Olive and Lime (in the church’s back parking lot) after the dance.** **Location: First Unitarian Universalist Church, 93 W. Weisheimer Road, Columbus, OH 43214.** **Cost is $10 for adults, $5 ages 12-25.** **New to dancing? A beginners’ session, from 1:30 to 2:00 PM, will get you started. You will learn some basic figures that will be repeated in the afternoon’s dances. All dances will be taught and no partner is needed. Dancing is from 2:00 to 4:30 PM.** **Please bring your own refillable water bottle.** **All Soles Dance upcoming dance dates are, as follows:** **July 25, 2026–Summer Potluck and Dance** **No August Dance** **September 26, 2026** **October 17, 2026** **November 21, 2026** **December 19, 2026** **Visit our website at: https://firstuucolumbus.org/connection/all-soles/**

Let’s meet and wander the galleries! General admission on Sundays is free.

We meet to learn and practice American Sign Language and to grow our familiarity with Deaf culture. Facilitated by hearing folks (with a connection to a professional interpreter) using Deaf-created content. People of all ASL skill levels are welcome! As we learn, we hope to connect more with the Deaf community in Central Ohio. Join us as you're able! Come regularly or just once - whatever you're looking for! Each meetup will explore different topics related to ASL/Deaf culture, and will feature time to practice conversation with one another. Just bring yourself and a willingness to learn!