Content Strategy

Getting attention as a B2B marketer is harder than ever. Posting more isn’t working. Being everywhere isn’t realistic. And most content disappears as fast as it’s published. This session is about using **one tool, a podcast, to expand your reach in oversaturated markets**. **Stephen A. Hart** will walk through how he built and scaled *Wait Just An Infosec* at **SANS Institute**, turning a single weekly show into a reliable way to put the brand’s thinking in front of the right people, without flooding the market or burning out the team. This is not a “start a podcast” talk. It’s about designing a podcast so it does real work for your business. You’ll see: * How to use a podcast to say what your brand stands for, clearly and consistently * How to reach new audiences by featuring people who already have trust and attention * How one long conversation can support marketing, sales, and partnerships at the same time You’ll leave knowing whether podcasting makes sense for your business and if it does, how to use it to extend your reach, strengthen your voice, and support growth without posting every day.

Join our partners Watermark Woods Native Plants, Loudoun County Public Library (LCPL), and Birch Tree Bookstore for the Read! Plant! Grow! Book Club, which focuses on native plants, sponsored by Loudoun Wildlife Conservancy and LCPL. At this meeting we’ll discuss the book Animal, Vegetable, Miracle by Barbara Kingsolver. Both memoir and journalistic investigation, this book explores how the Kingsolver family took on a new challenge: to spend a year on a locally -produced diet, paying close attention to the provenance of all they consume. Concerned about the environmental, social, and physical costs of American food culture, they hoped to recover what Kingsolver considers our nation’’s lost appreciation for farms and the natural processes of food production. You can either buy the book from Birch Tree Bookstore or contact Allison Forbes at [Allison.forbes@loudoun.gov](mailto:Allison.forbes@loudoun.gov) to borrow a copy of the book at the library. There are two ways to participate: attend the event online via the library website or [sign up to participate in person at Birch Tree Bookstore](https://www.birchtreebookstore.com/event-details/read-plant-grow-2026-02-24-18-30). ***Questions:*** *Contact [info@loudounwildlife.org](mailto:info@loudounwildlife.org)*.

The rise of practical AI tools is exciting. Right now, tools like ChatGPT and other LLMs are our primary touch points with generative AI. But this doesn't mean we should only be generating content with LLMs (for context we'll also briefly touch on non-LLM probabilistic approaches as well). Since these powerful tools are new to all of us and none of us know the future, we'll explore together other ways of using generative LLMs and how this intersects with automation in general. **About David** David works with organizations in early planning for big transformations of complex suites of websites, applications, and systems. David helps companies set their vision, make key systems architecture decisions, and define how to make these major changes happen. Clients include Centers for Disease Control and Prevention; Central Bank of Belize; Mideast Broadcasting Corporation; National Academies of Science, Engineering, and Medicine; and Novartis.

**Title**: Powering AI Through Data Modernization: Modernizing ETL with Databricks & Unity Catalog In this session, we will discuss how enterprises are modernizing their data platforms by migrating from legacy ETL tools (such as Informatica and traditional data warehouses) to Databricks Lakehouse architecture, and how Unity Catalog enables enterprise-grade governance, security, and discoverability across data and AI assets. We will start with food and drinks at 6pm and then move into the presentation at 6:30pm. The session will cover: * Why traditional ETL platforms are becoming a bottleneck for scale, cost, and AI adoption * How Databricks changes the data engineering and analytics operating mode * The role of Unity Catalog in centralized governance * How this foundation enables AI and Gene.AI use cases on trusted data * Q&A Our speaker for this event is **Hirenkumar Dholariya**. Hirenkumar Dholariya is a Senior Data Engineering Architect with 18+ years of experience modernizing enterprise data platforms for global Fortune 500 organizations, delivering up to 40% system performance improvement and 20–35% infrastructure cost reduction through large-scale migration from legacy ETL platforms to cloud-native Lakehouse architectures. He specializes in Databricks-based data engineering, Unity Catalog–driven governance, and building scalable, secure, and real-time analytics platforms. He has led multiple enterprise-wide transformations from tools such as Informatica and traditional data warehouses to Databricks, establishing governed data foundations using Unity Catalog and enabling advanced analytics and AI use cases on top of trusted data platforms. His leadership focuses on architecting durable data platforms, enabling teams to move faster with confidence, and translating data and AI investments into measurable business outcomes. *

*TOPIC:* **The Foundation: Why Your Entity Choice is Your First Line of Defense** Is your business built on a rock or in the sand? Most entrepreneurs pick an entity structure based on a quick Google search, but as your business grows, that "simple" setup can become your biggest liability. Join us this month as Snapper Tams, Esq., co-founding partner of Cerulean Law Group, takes the mystery out of legal infrastructure. Drawing on his deep experience in business litigation and partnership disputes. Learn more about Snapper, [www.CeruleanLawGroup.com](http://www.ceruleanlawgroup.com) **Entrepreneur Breakfast Club** 🥓☕ Fuel your business. Feed your soul. Welcome to the **Entrepreneur Breakfast Club** — where small business owners come together over coffee, connection, and contagious energy. We’re not just here for pancakes and pep talks (though we love both). This is a morning meetup built for the dreamers, doers, and difference-makers in our local communities. Whether you're launching your first side hustle or running a seasoned shop, you belong here. Our mission? **Connect. Inspire. Grow.** We believe big things happen when passionate people sit at the same table. So come grab a seat, swap stories, share wins (and fails), and leave each meetup a little more fired up than when you came in. **Join us if you’re looking to:** ✅ Meet like-minded small business owners ✅ Get real-world advice & fresh ideas ✅ Build meaningful partnerships ✅ Start your day with purpose and inspiration No suits, no sales pitches — just good people, great conversations, and hot coffee.

**A relaxed, good-vibe Valentine’s Day afternoon for adults who don’t want the pressure, awkwardness, or heaviness today.** Not a dating event. Not a support group. Just a warm room, good people, and simple **conversation games that make it easy to meet others who are also starting fresh.** If Valentine’s Day feels weird, quiet, or emotionally loaded this year, spend it in a space where you can actually laugh, feel lighter, and connect with grounded adults who get it. *** **🔍 What You’ll Experience** • Simple partner rotations (guided and easy) • Light, feel-good Valentine’s prompts **• Fun conversation games (not cheesy, not romantic)** • A mix of divorced and separated adults in similar life chapters • A comfortable, pressure-free room • Good energy without oversharing or awkward silence **Everything is structured. You show up — the flow does the rest.** *** **💼 Who It’s For** • Divorced adults • Separated adults • People navigating midlife transitions • Anyone starting fresh and not wanting to spend Feb 14 alone Most attendees are in their **late 30s to mid 50s** — grounded, normal people who want something better to do today than sit at home replaying the past. This is a chance to be around others in similar seasons without labels, pressure, or expectations. *** **✅ Location, Cost & Time** 📍 **Rented facility:** **Ashburn (zip 20147)** — exact address shared after RSVP 🕒 **2:00 PM – 4:00 PM** 💵 **$15 per person —** feel free to bring a guest (just have them RSVP separately). ☕ **Coffee + light snacks provided** *** **🎯 The Vibe** Think: **calm, warm, easy, friendly, real.** Not romantic. Not forced. Just a space where people talk, laugh, and feel human again on a day that can feel heavy. **And if a natural connection happens — great.** If not, you still walk away lighter than you came. **✅ Space is limited to keep the room comfortable and conversational.** RSVP if you’d like to join this small-group Valentine’s gathering. 🌐 Explore more: [https://midlifereinvention.co](https://midlifereinvention.co)

Thursday is becoming the favored week night for STRATEGY gamers here at Crossroads! We have played Mare Nostrum, Orleans, Gaia Project, and more. Bring your preferences, be ready to split if it's a larger group, and rely on us for an awesome variety of games from which to choose. Tables are situated at a distance and servers wear masks for Covid mitigation, but table-mates should be respectful of each other and have masks ready as well unless you already cohabitate or have reason to trust each other. All other Covid precautions are in place by Crossroads, including hygeine and cleanliness.