Conversion Optimization

Communication is everything in life You are only as successful as your ability to communicate. \- What if you could confidently talk to anyone? \- What if you had the ability to calmly control every conversation? \- What if you could close that sale\, ask for that date\, make new friends\, repair problematic relationships\, get that raise\, or effortlessly express any idea with confidence? You can! The secret to success relies on your ability or inability to effectively communicate. Attend a free seminar and gain a better ability to communicate. Hosted by the Church of Scientology of Central Ohio 1266 Dublin Road, Columbus, OH 43215 For more information, contact Rhiannon, the Event Host at 614-221-5024

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

Hey Everyone! Let's meet at Belle's Bread Bakery and Cafe. There is lots of free parking and easy access to the cafe and many shops and restaurants as well. This is a great way to meet new and old friends while chatting about life and practicing English language speaking skills. All are welcome and encouraged to join us anytime between 11am and 1pm. Looking forward to seeing you soon.

Join us as we get together to see the top-reviewed comedy-drama, I LOVE BOOSTERS! The film comes from writer/director Boots Riley and follows a group of shoplifters who take aim at a cutthroat fashion maven. Here are details, trailers and our plan for this event: DESCRIPTION: The film follows a group of shoplifters who take aim at a cutthroat fashion maven. It is written/directed by Boots Riley (Sorry to Bother You) and stars Keke Palmer, Naomi Ackie, Taylour Paige, Poppy Liu, Eiza González, LaKeith Stanfield, Will Poulter, Don Cheadle, and Demi Moore. BUZZ AND ACCLAIM: I Love Boosters was the opening film at this year’s SXSW Festival and premiered to rave reviews! It is currently earning a tremendous 97% positive rating on Rotten Tomatoes where critics call it, “an unexpected celebration of friendship, community, and solidarity.” Others call the film “an exercise in radical empathy,” a “masterful” and “optimistic” film designed to “provoke discussion” while making the audience laugh. TRAILER: [https://www.youtube.com/watch?v=r4lPRISgr9c](https://www.youtube.com/watch?v=r4lPRISgr9c) SUMMER OF ICE CREAM: GRAETER’S! Established way back in 1870 in Cincinnati, this historic, family-owned brand is famous for their delicious small batch ice cream and any chocolate chunk flavors! They are currently the only commercial ice cream maker using the French Pot method that they’ve been using since they first opened! Plus, those chocolate chunks, oh my goodness! Vegan options are available. PLAN: Details for this event have just been confirmed! We got a later than usual showtime, so we’ll go with ice cream BEFORE the show! Here’s the plan: Meet at Graeter’s at 6:30pm for a pre-show sweet treat! Then, get ready for a fun and wild one! Purchase your ticket for the 7:30pm showing and meet in the lobby area between 7:10 and 7:20pm. Advance ticket purchase not required but be sure to mention you’re with the Movie Group for admission and concession discounts! Look forward to seeing you there, Dan

# **Saturday, June 20, 2026** **Beginners’ Session 1:30 to 2:00 PM** **Dancing 2:00 to 4:30 PM** **Band: Gem City Revelers** **Caller: David Mould** **You are invited to join us for dinner at Olive and Lime (in the church’s back parking lot) after the dance.** **Location: First Unitarian Universalist Church, 93 W. Weisheimer Road, Columbus, OH 43214.** **Cost is $10 for adults, $5 ages 12-25.** **New to dancing? A beginners’ session, from 1:30 to 2:00 PM, will get you started. You will learn some basic figures that will be repeated in the afternoon’s dances. All dances will be taught and no partner is needed. Dancing is from 2:00 to 4:30 PM.** **Please bring your own refillable water bottle.** **All Soles Dance upcoming dance dates are, as follows:** **July 25, 2026–Summer Potluck and Dance** **No August Dance** **September 26, 2026** **October 17, 2026** **November 21, 2026** **December 19, 2026** **Visit our website at: https://firstuucolumbus.org/connection/all-soles/**

Private Group. Closed to the Public Knowing ourselves and understanding our abilities is the first step toward wielding our gifts with control and accuracy. In subsequent classes we will verify and hone our talents with activities and discussion. These are hands-on workshops and participation is expected. The goal of our series will be to develop expertise in areas of particular interest such as mediumship, channeling, divination, healing and, etc.. Our ultimate directions will be determined by class members as we evolve. I look forward to sharing and discovering with you. - Cynthia