Customer Success Management

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

You're invited to Indiana D365 User Group Meeting Wed Jun 10, 2026 2-4 PM Agenda (sessions may change time slots before the meeting.) 2 Welcome 2:10 Stratgies for successful testing - Carla Teasdale from Wilmuth Solutions 2:50 Building Power Apps in an AI world using Claude Code demo - Natalie Roberts from Leaf Software Solutions 3:30 Everything you need to know about Quality in BC - Derek Bohman, BC Consultant 4:00 Closing Notes 4:10-5 Networking Social at Upland Brewing at Clay Terrace (walk over) Link Information to join remotely below [https://teams.microsoft.com/l/meetup-join/19%3ameeting_YWRkNmQ1NWMtN2E0Mi00ZDU4LThmNzMtMDdlODMwMDNkMGMz%40thread.v2/0?context=%7b%22Tid%22%3a%22b4c9f32e-da17-4ded-9c95-ce9da38f25d9%22%2c%22Oid%22%3a%2267db4a27-1865-4ea7-bb20-a28137a8aa56%22%7](https://teams.microsoft.com/l/meetup-join/19%3ameeting_YWRkNmQ1NWMtN2E0Mi00ZDU4LThmNzMtMDdlODMwMDNkMGMz%40thread.v2/0?context=%7b%22Tid%22%3a%22b4c9f32e-da17-4ded-9c95-ce9da38f25d9%22%2c%22Oid%22%3a%2267db4a27-1865-4ea7-bb20-a28137a8aa56%22%7d) Tap on the link or paste it in a browser to join

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

Communication is everything in life! Attend this free lecture about how to be a better communicator. 📍 1266 Dublin Road, Columbus, OH 43215 You are only as successful as your ability to communicate. \- What if you could confidently talk to anyone? \- What if you had the ability to calmly control every conversation? \- What if you could close that sale\, ask for that date\, make new friends\, repair problematic relationships\, get that raise\, or effortlessly express any idea with confidence? You can! The secret to success relies on your ability or inability to effectively communicate. Attend a free seminar and gain a better ability to communicate. Hosted by the Church of Scientology of Central Ohio For more information, contact Rhiannon, the Event Host at 614-221-5024

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Official Attendee Registration Site --> [https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile](https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile) JoyFest is a vibrant festival celebrating women+ of color entrepreneurs, artists, and creatives—shop, connect, and experience joy. Get ready for a joyful, high-energy celebration of creativity, culture, and community at **JoyFest**! JoyFest is a vibrant marketplace and experience that brings together some of the most talented women+ of color entrepreneurs, artists, and creatives. From handcrafted goods and unique fashion to art, wellness products, and delicious food, this is your chance to discover and support incredible local businesses—all in one place. But JoyFest is more than a market—it’s a movement. Rooted in economic empowerment and community connection, the event creates space to celebrate the brilliance, innovation, and growing impact of women of color. Expect great music, dynamic energy, and an atmosphere that centers joy, abundance, and collective support. Whether you’re shopping, networking, or just soaking it all in, JoyFest is the place to be. Come ready to explore, connect, and invest in a future where creativity and community thrive. ✨ Shop. Celebrate. Support. Experience JoyFest.