Data Strategy

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**✅ Salsa Wednesdays with Todd Smith!** **👉 Beginner Salsa Class** **$15 In Advance / $20 At the Door** 7:00 pm – 7:15 pm … Registration 7:15 pm – 8:15 pm … Beginner Class **👉 Intermediate Salsa Class** **= $15 In Advance / $20 At the Door** 8:15 pm – 8:30 pm Registration 8:30 pm – 9:30 pm Intermediate Class **👉 If You Take Both Salsa Classes** **= $25 In Advance / $35 At the Door** **👉 Buy Advance Tickets Now at:** https://columbussalsadancing.com/salsa-wednesdays-dance-class-tickets/ **👉 Questions? Text Todd @ (614) 774-8146**

Let’s meet and share discussion of the James Baldwin short story collection, Going to Meet The Man.

The Forge does have a full bar and kitchen. There is no cover charge but they do request all attendees to purchase a minimum of ~20 per person. Soft drink refills are 1 each. Please support our hosts so we can continue to provide great events for the group! The Forge has a large library of games available for us to enjoy. Hosts and regulars will also provide numerous popular games but please bring any games you would like to teach and/or play. Doors open at 6, and we expect gaming to be rolling by around 630. Please promptly end your games and clear out the space at 10pm when the bar closes. We encourage socializing but do not permit disruptive behavior of any kind. Thank you for your continued commitment to providing a fun and welcoming space to veteran, newbie, and rookie gamers in the Columbus area. Parking can sometimes fill esrly. There is additional parking lot behind the neighboring Mexican restaurant that is free and easy to walk from but it's a bit hidden.

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

Join us for Sharp Objects by Gillian Flynn! Fresh from a brief stay at a psych hospital, reporter Camille Preaker faces a troubling assignment: she must return to her tiny hometown to cover the unsolved murder of a preteen girl and the disappearance of another. For years, Camille has hardly spoken to her neurotic, hypochondriac mother or to the half-sister she barely knows: a beautiful thirteen-year-old with an eerie grip on the town. Now, installed in her old bedroom in her family's Victorian mansion, Camille finds herself identifying with the young victims—a bit too strongly. Dogged by her own demons, she must unravel the psychological puzzle of her own past if she wants to get the story-and survive this homecoming.

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

💥 𝐋𝐢𝐧𝐜𝐨𝐥𝐧 𝐒𝐭𝐫𝐞𝐞𝐭 𝐒𝐚𝐥𝐬𝐚 💥 𝐅𝐞𝐚𝐭𝐮𝐫𝐢𝐧𝐠: 💥 𝐋𝐢𝐯𝐞 𝐒𝐚𝐥𝐬𝐚 𝐁𝐚𝐧𝐝: 𝐀𝐥 𝐒𝐨𝐧 𝐃𝐞𝐥 𝐈𝐲𝐚! . 💥 𝐅𝐫𝐢𝐝𝐚𝐲, 𝐉𝐮𝐧𝐞 𝟏𝟐 💥 𝟖 𝐩𝐦 – 𝟏 𝐚𝐦 . 🟣 Salsa, Bachata, and Merengue 🟣 Dancing All Night Long! . 👉 𝐁𝐮𝐲 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐞𝐝 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 𝐍𝐎𝐖 𝐚𝐭: LincolnStreetSalsa.com . Lincoln Street Salsa 1717 Brice Rd Reynoldsburg, Ohio 43068 . 🟣 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 8:00 pm – 8:30 pm . 🟣 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫 𝐃𝐚𝐧𝐜𝐞 𝐋𝐞𝐬𝐬𝐨𝐧! 8:30 pm – 9:30 pm . 🟣 𝐎𝐩𝐞𝐧 𝐃𝐚𝐧𝐜𝐞 𝐏𝐚𝐫𝐭𝐲 𝐖𝐢𝐭𝐡 𝐋𝐢𝐯𝐞 𝐒𝐚𝐥𝐬𝐚 𝐁𝐚𝐧𝐝! 9:30 pm – 1:00 am . ✅ Cover Includes Dance Lesson and/or Party! . 👉 𝐁𝐮𝐲 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 𝐍𝐎𝐖 𝐚𝐭: https://columbussalsadancing.com/live-salsa-band-tickets-early/ . 👉 $𝟐𝟓 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 (𝐄𝐧𝐝𝐬 6/12 @ 5 𝐩𝐦) . 👉 $𝟑𝟎 𝐀𝐭 𝐭𝐡𝐞 𝐃𝐨𝐨𝐫 . ✅ 𝐍𝐨 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐍𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲! ✅ 𝐍𝐨 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝! ✅ Always Other People to Dance With! . ✅ Singles, Couples, Beginners, and Pros Welcome! . ✅ BYOB ✅ 18+ . ✅ 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬? 𝐕𝐢𝐬𝐢𝐭: LincolnStreetSalsa.com 𝐎𝐫 𝐓𝐞𝐱𝐭 𝐓𝐨𝐝𝐝: 𝟔𝟏𝟒-𝟕𝟕𝟒-𝟖𝟏𝟒𝟔 . 👉 𝐁𝐮𝐲 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 𝐍𝐎𝐖 𝐚𝐭: https://columbussalsadancing.com/live-salsa-band-tickets-early/

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

**Latest Dojo Location!** **Knotty Pine Brewing** 1765 W 3rd Ave, Columbus, OH 43212 We're going to try a new dojo location for a few weeks and see how it works Dojos are informal Python group study sessions where everyone interested in Python gathers to learn about Python, help others with Python, or just hang out. Everyone is welcome from Python beginners to experts. Bringing a laptop is encouraged (we'll have extension cords and power strips). If there's something you want to learn leave a comment on this invite so we can plan ahead. We're looking for speakers for our Monthly Meetups! Fill out the form if you are interested in presenting to the Python Community. https://forms.gle/ehSfUAC2WgR34Crq9

Summer is here, and it is the perfect time to connect, recharge, and enjoy our amazing community outdoors! Join **Women in Agile Columbus** for a relaxed **Walk & Chat** this June. As a community, we are always looking for new ways to connect, strengthen relationships, and create meaningful conversations beyond our regular events. Whether you are a long-time member or attending for the first time, this gathering is an opportunity to meet fellow community members, exchange ideas, and enjoy a pleasant walk together in the beautiful June weather. **Bring your pets, children, family members, and friends!** This is a family-friendly event where everyone is welcome. Come enjoy fresh air, good company, and engaging conversations while building connections within the Women in Agile Columbus community. ### What to Expect * Casual networking and conversation * A welcoming and inclusive atmosphere * Time to connect with fellow Agile professionals and community members * An enjoyable outdoor walk at a comfortable pace * Family-friendly fun for all ages No presentations. No formal agenda. Just community, connection, and conversation. We look forward to walking with you and continuing to grow a strong, supportive Women in Agile Columbus community—one step at a time!

If you are interested in selecting investment choices for your 401(k) or other workplace savings plan, minimizing your income tax liability, or identifying the most effective investments for your brokerage account, we are the group for you. We are a local chapter of Bogleheads, whose investment strategy can be found here: https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy Or you can peruse the Boglehead forum here: https://www.bogleheads.org/index.php I look forward to seeing you there. Mark Vonder Haar

**💫 Meet Cape Coral Gay Singles Tonight — Zoom Speed Dating** No apps, no awkward bios. Just live one-on-one Zoom chats with Cape Coral gay singles picked for you. **The format is simple:** - Register and take a short personality quiz - Jump on Zoom when the event starts - Meet singles in guided one-on-one rounds - Get your mutual matches by email afterward **Pick the age range that fits you:** → **Ages 18-32** — [Register here](https://theliveround.com/product?productId=573&productType=onlineSpeedDatingGay&city=Cape%20Coral&groupurlname=collective-of-adventure-map-and-trail-walkers&ar=18-32&face_v=8.0) → **Ages 30-46** — [Register here](https://theliveround.com/product?productId=573&productType=onlineSpeedDatingGay&city=Cape%20Coral&groupurlname=collective-of-adventure-map-and-trail-walkers&ar=30-46&face_v=8.0) → **Ages 40-58** — [Register here](https://theliveround.com/product?productId=573&productType=onlineSpeedDatingGay&city=Cape%20Coral&groupurlname=collective-of-adventure-map-and-trail-walkers&ar=40-58&face_v=8.0) → **Ages 55+** — [Register here](https://theliveround.com/product?productId=573&productType=onlineSpeedDatingGay&city=Cape%20Coral&groupurlname=collective-of-adventure-map-and-trail-walkers&ar=55+&face_v=8.0) > Note: clicking RSVP alone won't get you in. Register via your age group and take the quiz. Places fill up. Register, relax, and let the night do the work. 💌

Pickleball \| Singles \| 20s\, 30s\, 40s \| Ditch the Apps\. Hit the Courts\. DateColumbus Pickleball League **8 Weeks of Singles Pickleball - you joining us?!** Summer is calling, and we've got better plans for you than swiping right. DateColumbus's Pickleball League is back — 8 weeks of casual open play, rotating partners, new connections, and honestly? A really good time. Whether you've never held a paddle in your life or you've been playing for years, this league was built for you to show up, get moving, and meet people IRL. **Never played before? You're in the right place.** For the first three weeks, we'll have on-site instructors ready to walk you through the basics in the first 30 minutes — no experience needed, no pressure, just good vibes and a little coaching. Our volunteers are also on-site every Monday to get you settled on the courts, introduce you around, and make sure you leave with at least a few new faces in your contacts. **How it works:** We run open play — meaning you'll rotate courts AND partners throughout the night. Winners stay for one round before rotating, so there's always someone new to meet, rally with, and maybe grab a drink with after. Maximum mingling. Maximum fun. **[Ticket & Registration is linked here!](https://www.eventbrite.com/e/summer-pickleball-but-everyones-single-datecolumbus-tickets-1990356562056?aff=oddtdtcreator&keep_tld=true)** **What's included:** * Paddles available every week (or bring your own!) * Locker room on-site * Full restaurant + bar at Paddle Taps * Every Monday, 6:00–8:00 PM for 8 weeks * Eat, drink, and mingle during and after play * **Ready to meet your pickleball partner (and maybe more)?** Grab your spot now — courts fill up fast and so do summer schedules, see you soon :)

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Join the Columbus AI community for a special event. **Battle of the Personal Agents** is your chance to see what people are actually building with AI agents and personal automation systems. Whether you’re running OpenClaw, Hermes, or a completely custom solution, bring your agent and show the community how it works. We’re interested in real-world implementations: the problems your agent solves, how you use it day-to-day, how it’s hosted and managed, how you built it, and why you’ve chosen to keep using it. Live demonstrations are encouraged, so be prepared to show your code, architecture, workflows, and your agent performing real tasks. This is less about polished presentations and more about sharing practical experience, comparing approaches, and learning from one another. If you’d like to present, please contact Chris Slee (via meetup) before the event so we can allocate enough time for everyone’s demonstrations. Come ready to show what you’ve built, discover what others are doing, and maybe find a few ideas worth taking home. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.linkedin.com/company/transformlabs/) Sign up also accessible via [Transform Labs Luma](https://luma.com/transformlabshq)

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

We are bringing Microsoft Build sessions to Columbus Ohio! The Central Ohio Azure Meetup and Central Ohio .NET Developer's Group (CONDG) are coming together to bring some of the labs and breakouts from Microsoft Build to your backyard. In this free, 1 day event, you are going to Build stuff with us! And yes, there will be free food. Please RSVP via [Microsoft Build //localhost:columbus | Microsoft Reactor](https://developer.microsoft.com/en-us/reactor/events/27247/).

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.