Data

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Click Here For More Videos: https://www.facebook.com/share/r/17bwkttXhV/ *********************************** Salsamante Dance Academy will be at Swerve Every Tuesday Night to share the Rhythm & Energy of Bachata & Salsa. These are Beginner Level lessons to get you comfortable and understand the two dances. Spread the Good News to all. Swerve Dance & Fitness Complex 640 Lakeview Plaza Blvd A, Worthington, OH 43085 Bachata 7pm-8pm Salsa 8pm-9pm $15 - One Lesson $20 - Both Lessons

We are bringing Microsoft Build sessions to Columbus Ohio! The Central Ohio Azure Meetup and Central Ohio .NET Developer's Group (CONDG) are coming together to bring some of the labs and breakouts from Microsoft Build to your backyard. In this free, 1 day event, you are going to Build stuff with us! And yes, there will be free food. So please RSVP for a head count!

**Abstract:** Motivated by the challenges of detecting extremely rare failures in sophisticated circuit design specifications, we study the problem of efficiently identifying multiple disjoint regions of interest (ROIs) — regions of a continuous, high-dimensional parameter space where a complex, expensive-to-evaluate target function falls below or above a pre-specified threshold. We reframe this problem as a Bayesian sequential decision-making problem and, more broadly, as an instance of strategic agent behavior in continuous spaces: an agent that must allocate a hard evaluation budget intelligently, updating its belief about the unknown function after each observation and choosing the next query to maximize coverage of all disjoint failure regions rather than convergence to a single optimum. This is a *hybrid* event. To attend online, join us on Zoom here at 6pm: [https://iit-edu.zoom.us/j/89379230295?pwd=NdETyE5sdYuSrvsrBZXSBFkUESBVkg.1](https://iit-edu.zoom.us/j/89379230295?pwd=NdETyE5sdYuSrvsrBZXSBFkUESBVkg.1) Meeting ID: 893 7923 0295 Passcode: 5t5WYn **Sponsor**: Grainger will provide the meeting site, as well as snacks for the onsite participants. * **Address:** 222 W Merchandise Mart Plaza, 18th Floor, Chicago, IL 60654 * **Grainger's Overview:** W.W. Grainger, Inc., is a leading broadline distributor with over $17 billion in revenue. At Grainger, We Keep the World Working® by serving more than 4.5 million customers worldwide with maintenance, repair, and operating (MRO) products and services delivered through innovative technology and deep customer relationships. Our machine learning team builds broadly across search, recommendations, product matching, computer vision, and generative AI. * **Logistics**: To access the Grainger office, we require first and last names of those who RSVP'd by Jun 11. Please take the main elevators at the center of the Mart. Attendees will then present their IDs when they arrive at the front desk on the 18th floor.

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!