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Frequently Asked Questions
Yes! Check out database professionals events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
Discover all the database professionals events taking place this week here. Plan ahead and join exciting meetups throughout the week.
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Database Professionals Events Today
Join in-person Database Professionals events happening right now
食餐飯 輕鬆認識不同行業的專業人士/ 高收入人士 Dinners with professionals (Networking/ Making Friends)
食餐飯 輕鬆認識不同行業的專業人士/ 高收入人士 Make friends by having dinners with professionals and high income individuals
點解要參加神秘飯局?
· 認識朋友 / 戀愛對象: 輕鬆用1.5小時認識 3-5位新朋友 / 潛在伴侶
· 擴闊視野: 試下新餐廳,認識各行各業嘅參加者(Youtuber,空姐,放射師...真係咩人都有)
如果你都想認識新朋友但…..
· 有諗過參加speed dating 但係怕太chur/太貴
· 純粹想輕鬆傾下計 未必想同一大班陌生人玩游戲
· 玩交友app心很累 傾左一輪都都未約到出黎見面
我哋係全港首個冇主持嘅「神秘飯局」社群,主打輕鬆食餐飯去認識朋友 推出幾個月已經有500名參加者報名喇 ✨ 即刻加入了解更多
📍 持有效商業登記
睇下飯局: [官方網站](https://dine-first.com/app)
Instagram: [@dinefirst.hk](https://www.instagram.com/dinefirst.hk)
Telegram: [神秘飯局 Telegram](https://t.me/dinefirsthk)
用一餐飯的時間,認識3-5個朋友 / 戀愛對象,今日就約飯先!
HKPUG #98 - Breaking Data: Mind the Data Gap 🚇
Date: 30 May 2026 (Sat)
Time: 15:30 - 18:00 \*HKT
Coordinator: Ming Tou, Alex Au
Light Refreshments will be available!
This is a **workshop** for Python Data Cleaning. Please bring along your laptop with **Python3 installed with enough battery**! *Winners will get a small prize as an accomplishment **in the next meetup**.*
**Due to the university entrance policy, we are currently closed for new university QR code entrance registration. Please feel free to join us by registering yourself under the university entrance counter!**
***Mind the Data Gap***
**This model will be delayed due to: missing values, outliers, and delimiter congestion.**
In this hands-on HKPUG workshop, we are turning a Python data cleaning exercise into a gamified team sprint.
You will work with a **synthetic Hong Kong-inspired transport dataset**. The data is messy on purpose: missing values, weird outliers, inconsistent categories, URL-encoded station names, confusing delimiters, and fields that look useless until you extract the hidden signal.
Your mission is simple:
**Clean the data. Extract better features. Run the scorer. Beat the model.**
You do not need to tune the model.
You need to **rescue the data**.
***How the Challenge Works***
Teams will write a Python data transformation script to clean and enrich the dataset.
Our scoring pipeline will then:
1. Run your transformation on the training and test data
2. Remove any label / target leakage columns
3. Train a fixed Gradient Boosting model
4. Evaluate the model using proxy metrics such as F1 and ROC-AUC
5. Convert the result into a data cleaning score
This is not meant to be a perfect data quality metric. It is an accessible proxy: if your **cleaning** and **feature extraction** help the **model perform better**, your team gets a better score.
**Capacity:** 60 (Team of 4)
**Venue Info:**
City University of Hong Kong, Kowloon Tong (Exact Location TBC)
**Rundown:**
**30th May**
**15:30 – 15:40** Opening Remarks, Team Formation & GitHub Setup
**15:40 – 15:55** Briefing: Data Traffic Report, Challenge Rules & Scoring Pipeline
**15:55 – 16:20** Demo: Messy Dataset, Data Cleaning Strategy & `transform.py`
**16:20 – 17:10** Team Sprint Part 1: Missing Values, Outliers & Category Cleanup
**17:10 – 18:00** Team Sprint Part 2: Feature Extraction, Hidden Signals & Scoring Iterations
**18:00 -** Networking outside City University
**13th June**
**\- 23:59** Winner Team Announcement
**Audience pre-requisite:**
* **Hardware:** **MUST** bring a laptop with Python 3 installed and a code editor (VS Code, PyCharm, etc.).
* **Skills:** Recommended having basic to intermediate-level knowledge of Python (handling JSON, using the `requests` library, and writing basic `if/else/while` loops).
**How to join?**
1. Click "Attend" on this page
🍽️Dinner+🎭Opera歌劇🎼Scènes de la vie de Boheme《波希米亞生活場景》
亨利.穆傑的法國經典小說
+意大利19世紀末最重要的歌劇作曲家賈科莫.普契尼的著名歌劇《波希米亞人》藍本
+法語演唱。
故事:一群年輕人在 從放蕩不羈的青春 步向 肩負責任的成年 之間,如何在缺乏生活保障的情況下,依然追求藝術理想與愛情。
“Scenes of Bohemian Life” is a work by Henri Murger, published in 1851.
a collection of loosely related stories, all set in the Latin Quarter of Paris in the 1840s, romanticizing bohemian life in a playful way.
2 operas were later based on the novel and play, *La bohème* by Giacomo Puccini in 1896 and *La bohème* by Ruggero Leoncavallo in 1897. Puccini's became one of the most popular operas of all time, spawning several later works based on the same story.
**日期:2026年5月30日(星期六)**
**時間:1)食飯:@6:15-7:00pm (可選), 2)音歌劇:@7:30-9:15pm**
**地點:香港理工大學**
**集合時間及地點:1)理工大學VA樓canteen; 2)賽馬會綜藝館地面層; 電聯**
**座位: 自由劃位(本人會於7:30pm先排隊入場為大家獲取好座位)**
**主辦單位:法國五月藝術節、理工大學、香港歌劇院**
Date: 30 May, 2026 (Saturday)
Time: 1) Dinner @6:15-7:00pm; 2) Opera @7:30pm-9:15pm
Address: JC Auditorium in Hong Kong Poly University
Assemble: 1) canteen in VA Building; 2) G/F of JC Auditorium; by call
Seat: 6 people limited (Other audience in event as well)
Seating: No seating is set and seats are served on first-come-first-served basis (I will queue up for good seat at 7:30pm for members)
Presented by: French May Arts Festival, HK Poly University, Opera Hong Kong
MeetUp費用:自由定價價值,(晚餐費另計).
報名:按Attend-> 填寫1)聯絡電話號碼, 2)男/女, 3)你願意付出此次活動費用, 4)一起用餐否?-> 確認入選活動-> 繳費(入帳恆生銀行號碼: 359-366101-882 (NG Y\*\ \*S\*\*\*)/ FPS/PayMe: 97419423)-> 再以閣下電話whatsapp(97419423)以下資料: 1)MeetUp名字, 2)過帳通知書.
MeetUp fee: Free pricing as you value, (Dinner price excluded).
Join: Click ‘Attend’-> Write down your 1)Contact number, 2)Male/Female, 3)Fee that you would pay for this event, 4)Meal together? -> Get confirmation of being in the event-> Pay to Hang Seng Bank acc: 359-366101-882 (NG Y\*\* S\*\*\*)/ FPS/PayMe: 97419423-> Whatsapp 1)MeetUp name, 2)Payment notification
\*\*\*a) Welcome foreigners. Please remark your language if you are foreigner. [歡迎外地本地人一同熱鬧.請外地人指明語言.]
\*\*\*b) Participants are required to follow instruction of the venue. [參與者要遵守場地規則,違者則有可能被邀離開.]
\*\*\*c) Late comer may be restricted to admit and continue in the activity. [主辦組織不作逾候,逾時者有可能不被參加,請預早抵達.]
\*\*\*d) No refund or seat transfer after payment, unless is the cancellation of activity or by our group. [交費後若未能出席參與者,繳款不獲退回及轉讓.(除非活動取消而全數退款).]
\*\*\*e) Photos taken by our group during activity will be as record and promotion. [活動如有拍照,以作記錄和宣傳用途.]
\*\*\*f) When there are 3 No Show, we have the right to ban you out from our groups. [凡超過3次No Show者,本組有權將該組員移離本群組.]
Fusion Dance Class
Fusion Dance Classes
Every Saturday, 7:30-9:30pm
20/F, Concord Commercial Bldg,
157 King's Road, Fortress Hill
Packaged: 500 HKD
Price for individual class:
Early Bird 120 HKD
Walk-in 150 HKD
F.E.M. (Female Empowerment & Movement) with Cyrl @ Dee Dream Life
Get a great workout with a sweat-dripping dance cardio class combined with high-intensity interval training HIIT! Feel your heart rate pumping, while you jam to the beats and see yourself groove to fitness! Leave the class feeling super energised, challenged yet relaxed from a liberating dance fitness experience!
WhatsApp 63344266 to book
Prepayment required to secure booking
www.deedreamlife.com/pricing-packages for fee info
Download Dee Dream Life App for more info
Database Professionals Events This Week
Discover what is happening in the next few days
Vibration Wellness 律動伸展
LSS Smart Fitness 律動班系列
Wed/Sun
$100/ 1-hr class ($350 /4-class)
Please RSVP one week in advance
Welcome to book other time slot (WhatsApp 65230389)
Vibration x MFR 療癒律動
(Relax, Muscle release & Facial massage)
Vibration Fitness (Stretch & Strength) 健體律動
Vibration x BellyFit 美型律動
(Body Shape-up with Bellydance Technique Drills)
Vibration x Yoga 律動瑜伽
(Yoga Asana in vibration setting)
https://eshop.cosway.com.hk/
One FREE trial class with any Cosway purchase receipt over HK$1000 under introducer code : HK370579B
以 HK370579B 作介紹人的 Cosway (網購或門市)購物消費,逾 HK$1000,可免費試上律動班系列一節
Variance debunked tutorial
When learning statistics, one of the most fundamental yet usually grossed over concepts is that of **variance** (i.e. the square of the standard deviation in normal distribution).
As we know, virtually all statistical operations which measure deviations of individual values from the norm involve adding the **SQUARED differences between the two numbers**. However, very few instructors could explain why we have to use squares rather than just the absolute values of the difference (or other even powers such as 4, if the intention is to avoid the negatives). This tutorial shall cover this in a convincing manner.
Secondly, while we all know the variance of a SAMPLE is arrived by dividing (n-1) of the sum of squared differences, where n is the number of observations, few can articulate the rationale behind it. This tutorial shall also prove step by step why this is case, so after this you could appreciate the logic behind this ingenious insight instead of just reciting it like a medieval myth.
恆常Pickleball Fun住打
恆常玩pickleball活動,不定期開場,target每場6-8人攤分場錢,人均低至$50/2hrs,包球拍租借,有興趣入嚟先😁
報名方法: **如果你想更深入了解其他會員/優先獲得活動名額及資訊,歡迎填妥[簡單表格](https://forms.gle/VuduPPGrMwCFiY2S9)加入Whatsapp會員限定群組,連結:**
https://forms.gle/VuduPPGrMwCFiY2S9
本群(Fun & Positive Hong Kong X L&G)旨在協助大家輕鬆快樂交友,排憂解難,擴闊社交圈子,成為大家繁忙生活中嘅一片可以抖下氣嘅綠洲😉大家等緊你呀!~🤗🥳😉👍
**Your Pal,**
**Fun & Positive Hong Kong X L&G Admin Team🥳😎**
Book Sharing 讀書分享會
Reading is important because it develops your mind and gives you excessive knowledge and lessons of life.
開卷有益!大家最近有冇讀到一啲好書呢?不如出黎分享下讀書心得呀?參加呢個讀書活動,分享好書,分享喜悅。😊
有興趣參加可以WhatsApp我:95182994
讀書會-聚會 Book club member gathering
大家好,
我們誠摯地邀請大家來參加我們的聚會。請大家各自帶一本最近閱讀的書 (中英文也可以, 我們建議文學),分享您對這本書的想法和感受。這將是一個輕鬆愉快的環境,讓我們一起交流和啟發。
費用: 免費
聚會地址是:上環文咸西街44-46號903室
Whatsapp booking: 4449 0049
Website: https://midnightbliss-studio.com/
IG: midnight_bliss_studio
期待與大家見面。
祝好,
Cultural Hub
We sincerely invite you to our book club. Please bring a book you've recently read (in Chinese or English, it's fine but we prefer literature), and share your thoughts and feelings about it. This will be a relaxed and enjoyable environment for us to exchange ideas and inspire each other.
Fee: Free
RSVP Whatsapp booking: 4449 0049
Location: Suite 903, 44-46 Bonham Strand West, Sheung Wan
[限8人]Tina, Yumi全新2️⃣⏺️0️⃣GEN Z桌遊聚會!👨$105 👧$85(Meetup報名平$5)
🛎️ 全新活動: Gen Z Board Game聚會 (1995年或以後出生的朋友仔聚埋一齊玩下board game識下朋友仔!)
🛎️ 地址: 觀塘成業街 16 號怡生工業中心 A 座 2 樓 A2 室 🏢
好多時會有客人問我哋我哋嘅Meetup Party Games活動會玩啲乜嘢?其實就係例如9 Upper, 狼人真言,Flip 7,歌迷序會等等好玩流行嘅輕鬆桌遊,由當日嘅活動主持決定最終玩邊幾隻!
其實玩邊隻game唔係重點。重點係個活動好唔好玩!我哋好多活動都有好多人參加. 所以不必多說,你應該知道究竟發生了什麼事!
\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*
\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*
**今日活動資訊:**
費用: [$105 / Girls $85] Pay at entrance. 包飲品一盒, extra飲品每盒$5.
🔔 人多, 或員工/主持忙於教玩遊戲時可能沒暇收取場費, 請利用櫃面PayMe code/Ali Pay /FPS號碼自行支付. 如發現有故意走數情況, 會被放進Meeple Tree 黑名單.
🔔 必須在此報名.
🔔 場地沒有食物提供, 但歡迎帶外賣上來食.
🔔 宣傳其他場地/放飛機/遊戲過程中態度惡劣者會被放進黑名單.
🔔 入埸請除鞋. 埸內拖鞋祗供店內用, 請勿著出店外.
🔔 報名參加Meetup活動, 當系統問你"Are you bringing anyone"時, 如果你祗是一個人來, 毋須㩒+1 (+1代表會帶朋友來的意思).
🔔 我哋嘅活動主持人有時會因為工作或者學業關係臨時嚟唔到,Meeple Tree 保留臨時更換主持嘅可能性。🙏
🔔 本會因放飛機(活動開始前24小時內退出者)被移除人數: 103
🔔 Meeple Tree保留參加者名單最後決定權.
🔔 Follow我哋IG: mtboardgame / boardgame_hk
Database Professionals Events Near You
Connect with your local Database Professionals community
SQL Server 2025: The Developer’s Revolution
The June Ohio North Database Training user group meeting will be held on **June 2nd, 2026 at 5:00PM**. This will be a **HYBRID** event and we will be joined online by **Sam Nasr.**
You're welcome to come meet in-person at our meeting location, the offices of Improving at
**[6000 Freedom Square Dr,](https://www.google.com/maps/place/Improving/@41.4004167,-81.6614462,17z/data=!3m2!4b1!5s0x8830e5b8255c5919:0xd8297060eb68fe04!4m6!3m5!1s0x8830dc7a0fe35dc9:0xbfc4710ecadfc5c!8m2!3d41.4004127!4d-81.6588713!16s%2Fg%2F1hm3hkqp3?entry=ttu&g_ep=EgoyMDI1MDQzMC4xIKXMDSoASAFQAw%3D%3D)**
**[Unit 110,](https://www.google.com/maps/place/Improving/@41.4004167,-81.6614462,17z/data=!3m2!4b1!5s0x8830e5b8255c5919:0xd8297060eb68fe04!4m6!3m5!1s0x8830dc7a0fe35dc9:0xbfc4710ecadfc5c!8m2!3d41.4004127!4d-81.6588713!16s%2Fg%2F1hm3hkqp3?entry=ttu&g_ep=EgoyMDI1MDQzMC4xIKXMDSoASAFQAw%3D%3D)**
**[Independence, OH 44131](https://www.google.com/maps/place/Improving/@41.4004167,-81.6614462,17z/data=!3m2!4b1!5s0x8830e5b8255c5919:0xd8297060eb68fe04!4m6!3m5!1s0x8830dc7a0fe35dc9:0xbfc4710ecadfc5c!8m2!3d41.4004127!4d-81.6588713!16s%2Fg%2F1hm3hkqp3?entry=ttu&g_ep=EgoyMDI1MDQzMC4xIKXMDSoASAFQAw%3D%3D)**
[Teams Link ](https://teams.microsoft.com/meet/215625630917731?p=vxNb3zudhNj0S6Cg0v)if anyone needs it after RSVP-ing for in person.
If you would like to subscribe to our email list outside of Meetup, we have changed platforms recently and you will need to register [here in Kit ](https://ohio-north-data-training.kit.com/b8f036f615)instead to receive emails.
Agenda:
**5:00 PM EST**: Online and in-person meeting begins with a social hour. This is an unstructured hour where you can join us to catch up and meet other group members before the session starts. There will be food brought in for in-person attendees.
**6:00 PM EST**: Elections, announcements, followed by our feature presentation. See below for presentation details.
**7:30 PM EST**: Optionally after the main presentations, the in-person crowd may go out for snacks and drinks at a local establishment.
We hope to see you there!
Session Abstract
### SQL Server 2025: The Developer’s Revolution
Explore SQL Server 2025’s new dev features -JSON type, Regular Expressions, and Change Event Streaming for real-time pipelines. See how REST API and Data API Builder turn your data into secure, high-performance APIs. Packed with demos, this session is perfect for developers, DBAs, and architects
\*Please note, that we will be using Microsoft Teams for the online portion of this meeting. You may want to join a few minutes early to ensure you do not have any issues. If you are attending in person, there are large TVs at the office, and you do not need to bring a laptop or use Teams.
June 2026 AWS Columbus - Topic to be announced
Topic to be announced.
**THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/
**DIRECTIONS**
Franklin University
Fisher Hall
300 E. Main St, Columbus, OH 43215
Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8
Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map.
NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct.
**Want to sponsor the pizza and/or bar tab?**
Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com
Level One Tuesdays (Bachata & Salsa Dance Lessons)
Click Here For More Videos:
https://www.facebook.com/share/r/17bwkttXhV/
***********************************
Salsamante Dance Academy will be at Swerve Every Tuesday Night to share the Rhythm & Energy of Bachata & Salsa.
These are Beginner Level lessons to get you comfortable and understand the two dances. Spread the Good News to all.
Swerve Dance & Fitness Complex
640 Lakeview Plaza Blvd A, Worthington, OH 43085
Bachata 7pm-8pm
Salsa 8pm-9pm
$15 - One Lesson
$20 - Both Lessons
QA or The Highway 2026
QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry.
This is a ticketed event please register here:
https://www.qaorthehwy.com/
Featured Keynote Speakers:
**Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\.
**Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.
Free In-Person Meeting: Get Over Losses & Betrayals, Build Lasting Relationships
This is a free, in-person meeting on the subject of betrayals, losses and how to get over them so you can build lasting relationships.
Burdened by a stressful relationship? Unhealthy relationships can trigger feelings of anger, despair or self-doubt. They can create dwindling spirals of fights and seeking to make-up, or trying to “pin the blame” on someone or something. If you don’t find the RIGHT reasons, or select the correct sources of the problem, the problem can just get worse and worse.
Whether in love or personal ties, with friends or at work, our life really IS affected by the quality of our relationships. Good ones can promote pleasure and survival while less optimum ones can lead to annoyance, anger, self-doubt, stress, or even affect our health and ability to survive well.
Whether you are suffering from a divorce, or a painful break-up, don’t know who to trust (or who to CHOOSE) as a partner, friend, boss or employee - the anxiety of relationship troubles can really make a mess of things. Maybe you’ve suffered a betrayal, or are dealing with hostility or criticalness or invalidation. Dwindling relationships can involve destructive behavior, where we hurt those we love, or start succumbing to self-destructive thoughts, attitudes or behaviors that spiral out of control and affect much more than our immediate relationship.
Past losses in love or life can affect how we act or react to new people and situations and hold us back from even starting to create new, possibly great relationships! How can one get back onto a saner course of action?
Come to our Meetup, where we can introduce you to some of the knowledge, tools and techniques of the breakthroughs in the field of the mind that we can apply to this ever important area of life: human relationships!
Break free from self imposed limitations
Here we will discuss:
• How to “erase” the trauma of past hurts and betrayals so that one isn’t always repeating past mistakes.
• Why and how do the negative emotions of others affect you?
• Why is my partner withdrawing and what can I do about it?
• Why do we sometimes feel compelled to hurt the ones we love?
• Fights & arguments - what's really behind them?
• What underlies “corrosive criticism” or the need to invalidate self or others?
• How one can stably change one’s outlook on life so they can affect positive change?
• Where do compulsive destructive behaviors come from and what can be done about them?
• How to form closer bonds & keep growing the relationships with the people you care about?
• How to enhance one’s own ability to survive and create positive healthy relationships whether in love, family & friendships or in work, business or one’s career?
Relationships can be hard and life itself IS challenging. Why not arm yourself with the knowledge and breakthroughs that have been made about the mind, mental reactions & interpersonal relationships, so that one has better awareness and control over themselves and life in general.
Learn where painful experiences are “stored” and how they can unknowingly affect us. You will also find out how one can “erase” those past painful experiences so that one is free to move forward without being tripped up by the past. Learn too, about what can lead some people to become “toxic” personalities and how to identify those traits in others so you won’t be tripped up trusting the wrong person.
Our free Meet-ups occur in a safe environment where one can learn, without fear of judgment or criticism, and without the recommendation of harmful mental techniques or therapies, just how YOU can get yourself onto a happier & more successful path: in love & in life.
We look forward to having you join us!
This class is sponsored by the Dianetics & Scientology Life Improvement Center of Central Ohio.
Columbus PHP: Monthly Meetup
Our monthly PHP meetup.
A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)














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