Digital Marketing

**TestIL Group and JFrog are pleased to invite you to a meetup on:** **“Powering Quality KPIs with AI: The Why and How”** **Location: JFrog Office, Derech Menachem Begin 156, Tel Aviv-Jaffa, Israel (11th Floor)** **Schedule** **18:00–18:30 Arrival, Networking & Mingling** **18:30–18:35 Opening Remarks - ITCB&TestIL** **18:35–18:40 Opening Remarks - JFrog** **18:40–18:55 Tal Zaguri (JFrog) - Navigating Industry AI Trends** **19:00–19:15 Elad Or (Waze/Google) - Revolutionizing Waze Automation with Gemini AI Agents** **19:15–19:30 Idan Marcino & Lihi Gilboa (JFrog) - Quality Enforcement with AI: Code Discipline & DevOps Discipline** **19:30–19:45 Yaniv Zohar (Coralogix) - Reinventing Reliability & Observability with AI Agents** **19:45–20:30 Expert Panel & Live Q&A (All Speakers)** **About the Event** **Moving Beyond Demos: Real Problems, Smart Solutions** **Join us for an engineering meetup that prioritizes architectural depth and practical takeaways. We’re moving past “hello world” demos to tackle real world challenges and the why and how of intelligent quality engineering.** **In a dynamic, TED-style session, we’ll explore how teams are applying AI to measurably improve key Quality KPIs: enforcing code discipline, reducing blast radius, and strengthening reliability at scale. Expect concrete strategies, real success stories, and a forward-looking view of what quality engineering becomes when AI is implemented with intent not hype.** **Hosted by JFrog, this meetup brings together industry experts to share proven approaches, technical insights, and what’s next for modern quality engineering.** **Lecture by Elad Or - SQA Group Manager, Waze (Google)** **Topic: Revolutionizing Waze Automation with Gemini AI Agents** **Bringing an insider’s perspective from Google, Elad will share practical AI automation strategies from the teams behind Waze. Learn how his group scales test coverage, improves execution efficiency, and leverages Gemini AI Agents to accelerate automation without compromising quality or engineering discipline.** **Elad [LinkedIn](https://www.linkedin.com/in/elad-or-36680158)** **Lecture by Yaniv Zohar - Director of Engineering, Coralogix** **Topic: Reinventing Reliability & Observability with AI Agents** **What happens when reliability and observability move beyond dashboards and start acting like autonomous teammates?** **In this talk, Yaniv shares the story behind Olly, Coralogix’s AI agent, and how building it challenged long standing assumptions in the observability world. From early hypotheses that failed, through unexpected breakthroughs, to production outcomes that surprised the team this session offers a candid, engineering-first view of what it really takes to apply AI to complex systems.** **Yaniv will cover what worked, what didn’t, how AI agents reshape 'day to day' team operations, and where reliability and observability are heading in an AI-first future.** **Yaniv [LinkedIn](https://www.linkedin.com/in/yaniv-zohar)** **Lecture by Tal Zaguri - Senior Product Manager, JFrog** **Topic: Navigating Industry AI Trends** **This talk provides a high-level snapshot of where AI in engineering stands today and where it’s heading next. Tal will break down the biggest industry shifts, the most common adoption patterns we’re seeing across organizations, and how leading teams are preparing for the next wave of AI driven development.** **From tooling and workflows to engineering culture, you’ll leave with a clear framework for understanding what’s changing, what’s sticking, and what matters most as AI becomes part of everyday engineering.** **Tal [LinkedIn](https://www.linkedin.com/in/tal-zaguri/)** **Lecture by Idan Marcino - Automation Infrastructure Team Leader, JFrog & Lihi Gilboa - Quality Tech Lead, JFrog** **Topic: Quality Enforcement with AI: Code Discipline & DevOps Discipline** **How do you close the gap between quality strategy and what actually ships in code? In this joint session, Idan and Lihi present a complementary two pillar approach to AI driven quality enforcement pushing accountability to the earliest stages of the development lifecycle.** **Pillar 1 - Strategic Enforcement (Idan):** **Meet our AI Test Plan Generator. By analyzing Jira context and internal documentation, it automatically produces actionable test cases and enables tracking a strategic KPI: Test Plan Completion Rate a data driven signal of quality coverage and compliance.** **Pillar 2 - Tactical Enforcement (Lihi):** **See how we enforce standards in real time through AI Guardrails embedded directly in the IDE and CI pipeline. These guardrails act as automated gatekeepers, enforcing code discipline and organizational DevOps best practices before a single line is merged.** **Idan [LinkedIn](https://www.linkedin.com/in/idan-marciano-4a494696/)** **Lihi [LinkedIn](https://www.linkedin.com/in/lihigilboa/)** **The lectures is aimed for Seniors and Managers and will be held in Hebrew.** **TestIL group \| [Nitzan@itcb.org.il](Nitzan@itcb.org.il) \| Nitzan 052\-6718757** **join ITCB Events Whatsapp group:** [https://bit.ly/TestIL_Whatsapp](https://bit.ly/TestIL_Whatsapp) **To summarize the meeting and to discuss the issues raised: [http://bit.ly/TestIL-FB](http://bit.ly/TestIL-FB)** **Find us in Telegram [http://bit.ly/Test_IL-Teleg](http://bit.ly/Test_IL-Teleg)**

במהלך המפגש כל אחת ואחד מהחברים והאורחים מציגים את עצמם , לפני אחרי מתקיים מינגלינג להכרות ובסיום ארוחת בוקר בכל מפגש יש הרצאה של 10 דקות בתחום מקצועי אחר המפגש מתקיים בבית קפה צבעים בפארק בכבר סבא עלות 60 ש"ח אפשר לפנות אלי יורם במייל yoramze@gmail.com 0547333081 בקבוצה 23 חברים קבעים שמגיעים לכל מפגש מתחומים שונים: עורכי דין, תחום הבניה והעיצוב , ייעוץ עסקי, שירותים לבית,ראיית חשבון , ביטוחת משכנאות , שייוק ומכירות , משרד חקירות , סון עריכת פטנטים , ארגון טוילוים לחו"ל ,נדל"ן ,מחשבים לרשמת חברי הקבוצה https://bni.co.il/%D7%A9%D7%A8%D7%95%D7%9F-%D7%A8%D7%95%D7%9D-%D7%94%D7%A9%D7%A8%D7%95%D7%9F/iw/memberlist

מרכז החדשנות מייקלאב שמח להזמינכם/ן ל קורס פיוז'ן מעשי (Fusion 360) בשבעה מפגשים. מהלך הקורס תעברו מהכרת ממשק המשתמש, דרך יצירת סקיצות ועד לבניית מודלים סולידיים ועבודה עם הרכבות. הקורס כולל גם פרויקטים אישיים בחיתוך לייזר והדפסה תלת ממדית וכן יצירת מודל מותאם אישית להדפסה תלת ממדית, למגוון פתרונות אצלכם בבית. הקורס מיועד למבוגרים (16+). עלות: ₪900 הנחה לתושבי יהוד שימו לב: לא מספיק להרשם במיטאפ יש להרשם גם בקישור הבא , שם תמצאו גם פרטים נוספים https://link.makelab.org.il/practical-fusion

18:00 - 18:30 - Gathering & Mingling 🍻 18:30 - 18:45 - Opening Notes 18:45 - 19:15 - **Turning a One-Off Fix into Org-Wide Automation** 19:15 - 19:45 - **Decouple Your Decoupling: Level-up your GitHub workflows** Sponsor and host us for this event - **Melio** \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-**Full-Agenda-Below**\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **18:30 - 18:45 - Introduction & Community updates** **18:45 - 19:15 - Turning a One-Off Fix into Org-Wide Automation** *by Rotem Gani / Efi Merdler-Kravitz / Chen Amrani* Every engineering team has that moment - a repetitive, error-prone change that needs to be applied across dozens of repositories. Everyone knows it should be automated - but somehow it never is. This talk tells the real story of how one such "annoying but necessary" fix evolved into a fully-fledged Github Copilot Agent powered automation platform used across our organization. **19:15 - 19:45 - Decouple Your Decoupling: Level-up your GitHub workflows** *by Tom Brovender* GitHub Actions has made it easy to automate almost anything, but building CI/CD that truly scales across many repositories and teams is still hard. As projects grow, pipelines tend to become tightly tied to specific repos, environments, and assumptions, which makes change slower and harder than it should be. In this talk, I’ll share how to think about GitHub Actions in a more modular way, so teams can move faster without stepping on each other. You’ll see how small design choices in your workflows can make a big difference in how easy your CI/CD is to grow, maintain, and trust over time.

Join the Fluent community for a night of language, culture, and connection! Practice over 12 languages with native speakers in a fun, multicultural atmosphere—plus enjoy drinks and meet people from all over the world! 🗣️🍻🎊 🔹🔹🔹🔹🔹🔹🔹🔹🔹🔹 🎟️ Ticket Prices Available online until 15:00 on the day of the event: Ticket + soft drink – 60 NIS Ticket + beer/glass of wine – 70 NIS [Get your ticket here](https://www.fluent.community/fluent-events/language-exchange-0702) 🚪At the door: Ticket + soft drink – 65 NIS Ticket + beer/glass of wine – 75 NIS 🔹🔹🔹🔹🔹🔹🔹🔹🔹🔹 🎫 Want to become an Ultimate Fluenter? Pay less for every event and join our exclusive circle of loyal members by getting a Frequent Fluent Card! [Get a Frequent Fluent Card](https://events.fluent.community/credits-store/) 🎫 10-entry card – 420 NIS 5-entry card – 240 NIS Drinks not included, but cardholders get discounted drink tickets at the entrance! 🔹🔹🔹🔹🔹🔹🔹🔹🔹🔹 ✨ Want to join for free? Become an Ambassador! Ambassadors help others practice their native language for the first half of the evening, and then enjoy practicing other languages during the second half. It’s a great way to give and get value—and attend for free! 😃

We're back in Tel Aviv for another cozy drinkup! Come and meet other game developers, make new connections, talk about games and what you're doing in the industry, and drink some beer from the bar. It doesn't matter if you're a professional or an amateur, this is a casual drinkup for Programmers, Game Designers, Artists, Producers, Musicians, Community Managers and everything in between. Admission is free! הדרינקאפ חוזר לתל אביב באווירה חורפית ונעימה! מפתחי/ות משחקים - בואו להכיר זה את זה, ליצור קשרים, לדבר על משחקים, ללמוד אחד מהשניה, ולשתות בירה. מקצוענים או בתחילת דרככן, מוזמנים לדרינקאפ קז'ואלי ורגוע של אנשים מכל התחומים - מתכנתות, ארטיסטים, מעצבות משחקים, מנהלי פרוייקטים, מוזיקאיות, מנהלי קהילה ומה לא. \*הכניסה חופשית ומגיל 18 ומעלה

אורן ציזאנה, ראש צוות פיתוח בבנק הפועלים, חוקר כלים מבוססי בינה מלאכותית וחובב הדפסה תלת־ממדית, יספר כיצד נכנסנו אל עידן החלומות - תקופה שבה כל אחד יכול לקבל יכולות יצירה שלא היו אפשריות בעבר. בהרצאה נסקור את הדרך שעבר העולם הטכנולוגי עד לנקודה שבה כל אדם יכול ליצור בתלת־ממד - בלי רקע הנדסי ובלי שנים של לימוד. אורן ידגים כיצד כלי בינה מלאכותית חדשים מאפשרים להפוך רעיון למודל תלת־ממדי ולהמשיך משם לאובייקט מודפס. כמו כן נכיר את התהליך המלא: החל מיצירת מודל, התאמות וחשיבה מרחבית ועד שלב ההכנה להדפסה, כולל הרחבה על תחום התלת ממד והצצה לכלי הסלייסינג של מדפסות וההחלטות שמתרגמות רעיון דיגיטלי לאובייקט פיזי. נדבר על החיבור בין דמיון, טכנולוגיה וייצור, על שינוי תפקידו של היוצר ועל איך לחשוב מחוץ לקופסה בעידן שבו כל אחד יכול לעצב ולבנות עולמות. למבוגרים/ות ונוער (16+). שימו לב: לא מספיק להרשם במיטאפ יש להרשם גם בקישור הבא , שם תמצאו גם פרטים נוספים https://www.makelab.org.il/registration/dream-era

מוזמנים/ות לקורס קנבה (Canva) **למתקדמים** בשלושה מפגשים. בקורס נכיר כלי בינה מלאכותית מתקדמים בקנבה, נלמד לבנות דפי נחיתה, נתרגל שימוש מקצועי בקנבה לצרכי סושיאל מדיה באופן מקצועי, ניצור משחקים מותאמים ועוד. בסיום הקורס תדעו לא רק איך לעצב עיצובים מתוחכמים – אלא איך להשתמש בקנבה בצורה חכמה ונכונה בשילוב כלי בינה מלאכותית וקוד. תוצר: חיתוך לייזר של עיצוב שיצרנו בקנבה. למבוגרים/ות ונוער (14). עלות: ₪300 ליחיד/ה, לתושבי יהוד: ₪270 ליחיד/ה. שימו לב: לא מספיק להרשם במיטאפ יש להרשם גם הבא https://link.makelab.org.il/Canva-Advanced

**Founders Running Club** (FRC) brings founders, investors, tech, creative people and startup enthusiasts together for weekly easy runs and networking. We like to be comfortable when we run and finish with coffee and conversations. Choose your pace or follow a pacer—pets, friends, family, are welcome. Join locall Tel-Aviv chat with all news and updates https://chat.whatsapp.com/IWWgu9DznjzLvMe8p6cVCu?mode=ac_t For any questions pleae contact Tel-Aviv city leaders: Lev +972 55-7704496 Ilia +972535007183 Nastya +972533838320 Dan +972537162316 More about FRC global: 🗓️ Launched in San Francisco, July 16, 2022 🌍 Now in 35+ cities 📅 Running + Networking events + Community **Join the community** [http://foundersrc.com/chats](http://foundersrc.com/chats) **Stay updated**: Instagram [http://instagram.com/foundersrc/](http://instagram.com/foundersrc/) LinkedIn [http://linkedin.com/company/foundersrc/](http://linkedin.com/company/foundersrc/) Podcast [http://podcast.foundersrc.com/](http://podcast.foundersrc.com/) Strava [http://strava.com/clubs/foundersRC](http://strava.com/clubs/foundersRC) Website [http://foundersrc.com/](http://foundersrc.com/)

# SATURDAY @ CAPPELLA 🆙 [הרשמה חינם וכרטיסים](https://go-out.co/event/1769952456316?ref=a3fi92ff02) שבת במגדל מיינסטרים אול נייטר🎧 בסקייליין של תל אביב 🌃 🎧Your playlist 🎧 **MAIN STAGE** FINAL DRUM SHOW (Mainstream) \~\~\~\~\~\~\~\~\~ Cappella Haarbaa 28, Tel Aviv

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. If the weather cooperates we will be meeting in the patio. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. [Add to Calendar](evolvecolumbus.eventcalendarapp.com) What to Expect: \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

Join members of the local UX and Digital Design community for a casual monthly breakfast. There _might_ be a little snow, but there _will_ be effectively infinite serve-yourself coffee, so it evens out if you ask me. Just a reminder, while the other locations are great too, we’re at the Lane Ave one this time.

**People Analytics 101: Making Sense of Compensation Data** Compensation data is one of the most widely used and widely misunderstood forms of people analytics. The session will cover where compensation data comes from, including market pricing data, internal payroll data, and benchmarking sources, and how companies think about structuring and analyzing that information. We will explore how compensation data is leveraged to set salary ranges, manage internal equity, support hiring and retention, and align pay with business strategy. A portion of the session will address common data challenges and limitations, such as market noise, inconsistent job matching, and incomplete datasets, while keeping the primary focus on practical use rather than technical depth. The session will also look ahead at where the space is going, including the growing impact of pay transparency laws, expanding pay equity requirements, and emerging regulations in the US and Europe that require organizations to report on gender and pay gaps. The goal is to give attendees a clear mental model for how compensation analytics works today and why getting it right is becoming increasingly critical. (note: we are back at Rev1 this month!) **About Our Speaker** [Alex Moore](https://www.linkedin.com/in/alexscottmoore/) is the founder of [Moore Cooperative](https://moorecooperative.com/), where he advises organizations on compensation strategy, pay equity, and people analytics. His work focuses on helping organizations like the Ohio Supreme Court design, analyze, and communicate compensation systems that are data-informed, defensible, and aligned with organizational goals. Alex lives in Granville, Ohio and has three little kiddos. More info at [cbusdaw.com](https://cbusdaw.com)

We will meet at the south entrance of the North Market (the side closer to Sweetwaters Coffee & Tea) and then stroll around together to the different vendors, getting some tea at bubbles tea and juice company if we want. Or, Sweetwaters Coffee & Tea is at 4587 Bridge Park Ave if you'd rather get some there and bring it with you to the North Market. There are garages with free parking, or sometimes on- street parking is possible. (Special note: If you are sensitive to crowds, this event may be one to pass up.) Here's what their website says: North Market Bridge Park is excited to bring back one of our favorite seasonal markets – the Valentine’s Day Market! Join us Saturday, February 7th from 10AM – 1PM for all things pink, heart-shaped, and sweet from your favorite local vendors and North Market Merchants. **WHAT TO EXPECT AT THIS MARKET:** * 25+ of your favorite local vendors selling Valentine’s goodies * Exclusive cocktails at Market Bar and drinks at Vinoteca * Brunch from your favorite Merchants * A chance to win windows from Renewal by Andersen **VENDOR LINEUP: coming soon!** https://northmarket.org/events/valentines-day-market-at-north-market-bridge-park-3/

Columbus Code & Coffee is an inclusive, informal co-working session. People of all skill levels attend, and we love it that way. Many people (optionally) bring projects to work on, and many other people (optionally) socialize the entire time. It's entirely up to you! **What to Expect at the Intro Circle** \~\~\~\~\~\~\~\~\~\~\~\~\~ Near the beginning of the event (1:30 pm), we do a standup: * Organizer announcements, updates, and logistics Round 1 - (7 secs max): * Your name * What you're working on * What you can help others with Round 2: * Community events you wanna plug. If none, that's cool too. Round 3: * Job opportunities you're hiring for OR announce that you are looking for one. If none, that's cool. After the introduction circle, everything is self-organized! Feel free to work alone, pair up, attend one of our workshops/presentations, or mingle!

NFT's are here to stay folks! This is a group for like minded people interested in understanding, leveraging, using, creating for, profiting from, trading too i suppose, NFT's.. everything around them, complexity, fear and exploits, best practices and more. **PLUS** This group will talk AI ART tools, techniques, artists, video, audio, prototypes and more in the AI assisted production space- ART specifically, but we can get into any aspect of some of the cooler things happening in AI in general.