Direct Marketing
Meet other local people interested in Direct Marketing: share experiences, inspire and encourage each other! Join a Direct Marketing group.
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Frequently Asked Questions
Yes! Check out direct marketing events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
Discover all the direct marketing events taking place this week here. Plan ahead and join exciting meetups throughout the week.
Absolutely! Find direct marketing events near your location here. Connect with your local community and discover events within your area.
Direct Marketing Events Today
Join in-person Direct Marketing events happening right now
Wednesday Outdoor Volleyball -In The Park
Join us for a friendly game of Volleyball in **Antibes Park**.
All experience levels are welcome... Weather permitting! :)
See you on the net!
Toronto Singles Night For Professionals By Soulmates Club
Toronto's professional singles deserve better than dating apps and awkward bar introductions. Soulmates Club is raising the standard.
**Make sure you get your ticket through Eventbrite: [click here](https://www.eventbrite.ca/e/toronto-singles-night-for-professionals-by-soulmates-club-tickets-1990345599266?aff=oddtdtcreator)**
Join us for an intimate evening of real conversation, genuine connection, and effortless mingling curated exclusively for ambitious professionals who are serious about finding love.
**What to expect:**
* A handpicked guest list capped at just 50 attendees
* An upscale, welcoming atmosphere at one of Toronto's premier venues, Mademoiselle
* Smart casual dress code, come as your best self
Follow us to learn more!
Website: [https://thesoulmatesclub.com/](https://thesoulmatesclub.com/ "https://thesoulmatesclub.com/")
Instagram: [https://www.instagram.com/the_soulmates_club](https://www.instagram.com/the_soulmates_club "https://www.instagram.com/the_soulmates_club")
Network and Build your Business
**This is an in person meeting every Wednesday.**
**IMPORTANT: You must register to attend the meeting. Additional meeting details will be sent once you have registered for the meeting:**
To Pre-register please send an email to **themarketeers@live.com** with your **Full Name, Phone Number and Business Name , Business Category and Email Address.**
BNI Marketeers - We always have at least 20-25 members at our weekly meetings even if meetup doesn't show that many attending. We are looking to add 20 new members to our chapter. Come out as a visitor and see what it is all about.
You get to network with 20-40 business owners and have a fabulous lunch. There is a cost of $45/person (paid at the venue) for the meeting which includes the cost of lunch.
We meet in the Highway 7 and Leslie St area in Richmond Hill. Meetings start promptly at 11:45 and run until 1:30.
Business Insights with Andy Li
It's a private session. Not a group event. Some sessions and diagnostics are done in chat text format, no live call is required needed.
Advanced sessions are done with the help of personal video call.
**Business Consulting with Andy Li**
Unlock powerful business insights with Andy Li. With 20 years of experience and multiple certifications, Andy offers professional guidance to elevate your business success and personal growth.
### Get Clarity and Solutions
**Services:**
- **Business Constellations:** Unlock your professional potential.
- **Family Constellations:** Resolve issues affecting business dynamics.
- **Psychotherapy & Hypnotherapy:** Overcome personal blocks impacting performance.
**Benefits:**
- **Enhanced Decision-Making:** Clear, actionable insights.
- **Conflict Resolution:** Address internal and external conflicts.
- **Strategic Planning:** Develop effective strategies.
- **Improved Leadership:** Boost your leadership skills.
- **Increased Productivity:** Overcome barriers to productivity.
- **Achieve Goals:** Gain guidance on money, business, and personal desires.
**Why Attend?**
- **Tailored Insights:** Customized guidance for any business or personal issue.
**Personal Sessions:**
- Available to book at your best time online or held at the Music Garden.
**Pricing:**
- Free express consultations ONLINE are available.
- Offline sessions starting from $25 CAD / 15 min.
**How to Participate:**
- **Pre-Registration Required:** Register at least one day before the event.
- **Easy Registration:** Message WhatsApp at 437-606-6502.
🔗 [Register Now](https://wa.me/%2B14376066502)
Don’t miss out on valuable insights to enhance your business success and achieve your goals. Reserve your spot today!
**Certifications:**
- Certified Hypnotherapist
- Licensed Psychologist
- Family Constellations Instructor
- Business Constellations Expert
- Master Teacher of Runic Reiki, Tantra Reiki, Kundalini Reiki
- Magister of Egyptian Temple Magic and Greek Mysteries
- President of Academy of Temple Arts
**Details & Testimonials:** [PsiTrends.com](http://www.psitrends.com)
Deer Park Toastmasters IN-PERSON Meeting (Guests welcome)
## Details
**Join us on June 10, 2026, for a special workshop on Effective Speech Elements, facilitated by Roman Smolak, DTM, to learn to create a compelling story!**
*We are a welcoming place and space to develop your public & virtual speaking, presentation and leadership skills*.
**Meeting Agendas** *include*:
• Reading of Our Mission statement
• Guest Introductions
• Introduce a Word Of The Day
• Table Topics impromptu speaking opportunities (if you're comfortable!)
• Toastmaster Toast on a chosen Theme for the meeting
• Speakers
• Speech Evaluations and more... We look forward to meeting you soon!
**This event is not hosted by or sponsored by the Toronto Public Library**
Startup Founders Masterclass
Build, fund & scale your startup with a proven roadmap. Learn to validate ideas, get users & become investor-ready. Limited seats—join now!
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**\*\* [EVENTBRITE RSVP MANDATORY TO ATTEND THIS EVENT](https://www.eventbrite.com/e/1988681372519)**
Click Here - [https://www.eventbrite.com/e/1988681372519](https://www.eventbrite.com/e/1988681372519)
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**This program is for you if:**
**Stage 1 — Idea:** You have a startup idea but no clear path from concept to MVP. You need a validated sequence before you spend a dollar or hour in the wrong direction.
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**Stage 2 — MVP:** You have built your Minimum Viable Product (MVP) and need proven strategies in Product Positioning, Sales & Marketing to get your first real traction.
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**Stage 3 — Growth:** You are running a startup and want to achieve YoY growth, secure investment, and map your Exit strategies.
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*This startup masterclass walks you through all of it, live and in-depth — whether you are still sitting on an idea, deep in the MVP phase, or already running a startup and stuck on growth, investment readiness, or Exit strategies.*
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**\*\* [EVENTBRITE RSVP MANDATORY TO ATTEND THIS EVENT](https://www.eventbrite.com/e/1988681372519)**
Click Here:- [https://www.eventbrite.com/e/1988681372519](https://www.eventbrite.com/e/1988681372519)
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**THE AGENDA OF THIS EVENT:-**
**1\. BUILDING A STARTUP BUSINESS**
* No idea is too old — the market is always ready for it, when executed properly
* How to execute your startup idea with minimal time, money, and effort
* How to validate whether your startup idea will work — and what to do if it won't
* The exact sequence every founder must follow before spending a single dollar
**2\. MARKET RESEARCH & STATISTICS**
* Why market research is non-negotiable — and how to do it for your startup
* How to use Crowdsourcing to get the data you need, fast and at low cost
* How to read Demographics to pinpoint exactly who will buy your product
* How to build product and marketing strategies from real data, not assumptions
**3\. MVP/POC \(MINIMUM VIABLE PRODUCT / PROOF OF CONCEPT / PROTOTYPE\)**
* What your MVP should actually look like — and how to build it for free
* How to test whether the market will accept your product before you invest heavily
* How to define your Business Model, identify Early Adopters, and apply Iteration methods
* How to generate your first real traction before you have a finished product
**4\. PRODUCT & PRODUCT POSITIONING**
* How to determine the real value customers will pay for — without hesitation
* Whether your startup is B2B or B2C — or both — and what that means for your go-to-market
* Whether Loss Leader Pricing applies to your model and how to use it correctly
* How to build CTAs (Calls to Action) that convert interest into paying customers
**5\. GO TO MARKET \(GTM\) STRATEGY**
* How to let the market know what you are building — before you finish building it
* How to lock in your First Mover Advantage (FMA) before competitors catch up
* Whether Freemium or Gamification fits your startup model — and how to execute it
* How to choose between a soft launch and a launch party — and build a Market Penetration strategy
**6\. CUSTOMER ACQUISITION & RETENTION**
* How to identify your ideal target audience and stop wasting budget on the wrong people
* Customer Behaviour Modelling (CBM) — what it is and how to apply it to your startup
* How to calculate CLV (Customer Lifetime Value) and use it to project MRR, ARR, and IRR
* How CAC (Customer Acquisition Cost) interacts with CLV / LTV for sustainable recurring growth
**7\. SALES & MARKETING STRATEGIES**
* How to build a complete Sales & Marketing playbook — Direct, Indirect, Offline, and Digital
* What actually motivates new customers to buy — and how to engineer that trigger
* How to optimise SQLs and MQLs to increase conversion rates at every stage of the funnel
* Why Advertorials, Growth Hacking, and PR are essential to hitting your MRR / ARR targets
**8\. INVESTMENT READINESS \(STARTUP FUNDRAISING\)**
* Why investors keep saying no — and the specific, fixable reasons behind it
* How to Bootstrap, Crowdfund, and Equity Crowdfund your startup
* Burn Rate, Cash Flow (positive and negative), Churn Rate, and IP (Copyrights, Patents, Trademarks) — explained
* How to build a compelling Pitch Deck and Business Plan that earns real traction and fair Valuation.
**9\. INVESTOR’S ANALYSIS OF YOUR STARTUP**
* The simple questions every investor asks — and why most founders cannot answer them
* How to read a Term Sheet and understand the clauses that affect you as a founder long-term
* How a founder with 100 customers can raise $1 million — while another with 10,000 customers raises nothing
* How to calculate and defend your pre-money and post-money Valuation
**10\. ORGANISATIONAL STRUCTURE OF YOUR STARTUP**
* How to build an internal organisation structure that can actually execute your strategy
* KAM (Key Account Management) and KPI frameworks — how to set them up from day one
* How to build Evangelists inside your team and customer base — and when and how to Pivot
* How to run a proper SWOT Analysis and turn it into an action plan
**11\. COMMON ISSUES WITH STARTUPS & FOUNDERS**
* Why your startup is not picking up — even after months of effort and real money spent
* Why customer acquisition keeps breaking down and retention never sticks
* How to overcome financial, operational, and customer problems simultaneously
* What to do when your startup is on the verge of collapse — and how to find a way out
*
**\*\* [EVENTBRITE RSVP MANDATORY TO ATTEND THIS EVENT](https://www.eventbrite.com/e/1988681372519)**
Click Here:- [https://www.eventbrite.com/e/1988681372519](https://www.eventbrite.com/e/1988681372519)
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**ABOUT ME:**
I am LAKSHMAN SINGH (Angel Investor, Startups Mentor, Fund Management)
I have over a decade of hands-on experience in the global startup ecosystem. I have delivered 1,000+ one-on-one startup consultations, worked directly with founders across 110+ cities worldwide, and actively invests in and mentors early-stage startups.
I also help founders through direct consultation, business audits, mentorship, angel investment and access to my global network.
.
**LinkedIn**: [https://linkedin.com/in/iamlakshmansingh](https://linkedin.com/in/iamlakshmansingh)
**Website**: [https://www.lakshmansingh.com/](https://www.lakshmansingh.com/)
**Email**: Connect@LakshmanSingh.com
**Clientele**: [https://www.lakshmansingh.com/clientele](https://www.lakshmansingh.com/clientele)
**Services**: [https://www.lakshmansingh.com/services](https://www.lakshmansingh.com/services)
.
**\*\* [EVENTBRITE RSVP MANDATORY TO ATTEND THIS EVENT](https://www.eventbrite.com/e/1988681372519)**
Click Here:- [https://www.eventbrite.com/e/1988681372519](https://www.eventbrite.com/e/1988681372519)
.
Almost Jeopardy at Trinity Common
We haven't been to Almost Jeopardy all year. Time to fix that.
Trivia in Kensington Market!
Arrive at 7, play at 8.
Walk-ins only. Free to play!
Direct Marketing Events This Week
Discover what is happening in the next few days
Fast Friending - New Connections! (25-45/Ice Breakers)
Fast-friending socials are designed to make meeting new people in the city easy, relaxed, and enjoyable!
In a world where building connections can feel challenging, this social creates a friendly space to break the ice and spark real conversations!
**Book tickets now & save money -**
[https://toro13thjune.eventbrite.co.uk](https://toro13thjune.eventbrite.co.uk)
\*You can use any debit or credit card to purchase your ticket at PayPal checkout. It will ask you for your email address but that is only to send you a receipt. You do not need a PayPal account.
EVENT COST:
Early Bird - CAD$ 10 per person
Regular Ticket - CAD$ 15 per person
Cash at meetup - If you have not purchased your ticket in advance then you can pay CAD$ 20 cash when you meet Kristabelle at the venue.
**Our venue for the evening** \- We have a reserved area where our members can meet each other in a supportive environment\.
**Here’s how your evening will flow:**
**7:00 PM – Welcome & Ice Breakers!**
Arrive at 7:00 PM and be welcomed by your host, Kristabelle, who will guide the evening and help with introductions. Feeling shy? Come a little early and she’ll ease you into small-group conversations. You’re also welcome to bring a lady friend along for free.
**7:30 – 8:30 PM \| Fast Friending**
Chat with a new attendee every 3 minutes, ensuring you meet a variety of like-minded ladies and gentlemen.
**After 8:30 PM \| Open Mingling**
Reconnect with those you enjoyed speaking to and continue meaningful conversations at your own pace
\- We are not a close knit tight group\. Our evenings are warm and comfortable for members attending for the first time and those coming alone\. You will not feel alone\!
\- We have many groups in this city\. Members of our other groups who RSVP are included as guests of the organisers in order to give you an indication of expected people\.
\- This evening is for ladies and gents in the 25 to 45 age group\. While some will be at the younger end of this range there will also be others at the other end of the range and lots in\-between\! You will naturally gel with others of your own age range and so you will always find many attendees who fit your range\.
\- We are not a 'dating' group\. We are focused on helping ladies and gents meet other like minded ladies and gents\. You will generally find a good gender balance \(maybe not perfect\) at all our events\.
**Why do we have tickets?**
1. Cover our costs - Our host is compensated for their time and work. We also pay meetup and have dedicated staff to manage our events, hosts, venues and communication.
2. Group Safety - By securing your ticket we have a record and you contribute to a well organized evening where everyone is more committed and better behaved.
3. Management - Tickets help us better manage attendee group size, book suitable space and activity.
\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-
ABOUT [fastfriends.co.uk ](https://fastfriends.co.uk/)-
We have connected members successfully for the past 10 years in over 30 cities (operating as Expatsclub, MeetConnectDevelop and fastfriends.co.uk).
\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-
You can contact our founder Dan on +447715705005 with any questions or ideas.
\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-
**Here are some videos which will give you some guidance and comfort to make your attendance more productive.**
Secrets for socialising at our meetups - [https://bit.ly/44ZdVwx](https://bit.ly/44ZdVwx)
Making new friends -[ https://bit.ly/455TsWY](https://bit.ly/455TsWY)
How to make people like you instantly - [https://bit.ly/3Vj5PeT](https://bit.ly/3Vj5PeT)
Members review - [https://bit.ly/3yHfu6d](https://bit.ly/3yHfu6d)
Drop-in Basketball (12+) - $15/2 hours - Register to Secure Your Spot!
**🏀 Drop-In Basketball at the Miles Nadal JCC**
Come shoot hoops, stay active, and connect with other players — right in the heart of the Annex!
Join us for **friendly, casual basketball** at the Miles Nadal JCC, just steps from Spadina Station. Whether you're looking for a good run, some solid practice, or just a fun way to break a sweat, this drop-in session is for you!
***
**🏀 Event Details:**
📍 **Location:** 750 Spadina Ave. (enter through the Spadina doors)
🛑 **Check-In:** Stop by security and check in at the front desk when you arrive
***
**🏀 Registration & Payment (Required in Advance):**
RSVP on Meetup **does not reserve your spot**.
To participate in Drop-In Play, you must register and pay in advance through our system.
👉 **[Register here](https://app.amilia.com/store/en/miles-nadal-jcc/api/Activity/Detail?activityId=xRJXn5p)**
📞 **Or register by phone:** 416-924-6211
🔢 **Space is limited** to ensure quality play — once full, no additional participants can be accommodated.
***
**🏀 Other Info:**
• Basketballs are available for loan at the front desk with a $20 cash deposit and valid ID
• All skill levels welcome — come ready to play and have fun
• Games are self-organized with regular rotation for equal court time
• Friendly, inclusive environment
***
Come shoot, pass, dribble, and dunk your way into a great afternoon of basketball. We can’t wait to see you on the court!
Singles Dance Party @ The Grand Luxe
Singles Dance Party + 40 crowd
**Saturday June 13th**
7.30pm -12.30
**The Grand Luxe Ballroom**
**3125 Bayview Ave**
Join us for a fabulous a Saturday night of Dancing & Romancing . We have a great DJ playing all your favorite tunes from the 70’s to the present. It’s your opportunity to mix, mingle, enjoy a few dances and meet some new friends. You can dance the night away on their big dance floor. Please, no running shoes or jeans. The cost is only $20.00. 416- 236- 8222 Free Parking.
Hope to see you then!
Peter and Diane Singles Dance Party + 40 Crowd
Drop-in Basketball (18+) - $15/2 hours - Register to Secure Your Spot!
**🏀 Drop-In Basketball at the Miles Nadal JCC**
Come shoot hoops, stay active, and connect with other players — right in the heart of the Annex!
Join us for **friendly, casual basketball** at the Miles Nadal JCC, just steps from Spadina Station. Whether you're looking for a good run, some solid practice, or just a fun way to break a sweat, this drop-in session is for you!
***
**🏀 Event Details:**
📍 **Location:** 750 Spadina Ave. (enter through the Spadina doors)
🛑 **Check-In:** Stop by security and check in at the front desk when you arrive
***
**🏀 Registration & Payment (Required in Advance):**
RSVP on Meetup **does not reserve your spot**.
To participate in Drop-In Play, you must register and pay in advance through our system.
👉 **[Register here](https://app.amilia.com/store/en/miles-nadal-jcc/api/Activity/Detail?activityId=b6lXeYG)**
📞 **Or register by phone:** 416-924-6211
🔢 **Space is limited** to ensure quality play — once full, no additional participants can be accommodated.
***
**🏀 Other Info:**
• Basketballs are available for loan at the front desk with a $20 cash deposit and valid ID
• All skill levels welcome — come ready to play and have fun
• Games are self-organized with regular rotation for equal court time
• Friendly, inclusive environment
***
Come shoot, pass, dribble, and dunk your way into a great afternoon of basketball. We can’t wait to see you on the court!
Badminton Enthusiast
This group is for badminton enthusiasts who are passionate about exploring the connections between metabolism, energy, and exercise. We are welcome beginner plus, intermediate and advance level players looking to improve your skill or a seasoned player seeking to optimize your performance on the court, this group is for you! Join us for friendly games. This badminton session is a weekly event and it is followed with dinner together but it is optional.
ATTENTION:
Due to many first timers signed up the event but no show, I have no choice to charge the first timers $10 per person as deposit via etransfer to me no later then Friday night. There is no refund for no show. If you show up, then I will etransfer the balance back to you at the end of the badminton event. My email address is: lingseilau@yahoo.com
Birdies: Please bring one birdie with you. However, if you are intermediate plus or advanced level, bring two birdies with you.
Court fee: It will be informed at the comment section by 4pm. Cost per person is either
$216 (for 4 courts), $162 (for 3 courts) or $108 (for 2 courts) divided by the number of players attended. My email address for etransfer is: lingseilau@yahoo.com
Satuday Pack Walk to the Beach ☕🐾🌊
Join us for a relaxed pack walk through Humber Bay Park as we team up with Mutts & Butts, a local dog-friendly wellness club.
We'll grab a coffee, enjoy some fresh air, and make our way to a beautiful, hidden beach spot off the beaten path. Dogs are welcome, but not required.
No agenda. No networking pressure. No sales pitches.
Just a chance to meet your neighbors, connect with interesting people, and enjoy meaningful conversations about life, goals, happiness, challenges, and the little things that make life beautiful.
Whether you're new to the area or have lived here for years, come say hello.
Everyone is welcome.
See you Saturday! ☀️
Direct Marketing Events Near You
Connect with your local Direct Marketing community
Evolve Synergy: Westerville Chapter
At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey.
[Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/)
\*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected!
Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.
Lewis Center Networking Lunch
Our group focuses on referral marketing and business networking to help each other grow and thrive in the local business community. We have passed over $2.6 million dollars to each other! Bring your business cards, share your story and see your opportunity to gain new business.
Our speaker this week is Jim Wilkin, Keller Williams. Jim has strong communication, negotiation, and market knowledge skills. He is organized, reliable, and dedicated to providing excellent customer service. Jim will let us know the current state of the market and what to expect in the coming months.
All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)
Drop-In-Person Coaching (In-Person)
Have a small business? Ever wish you could just ask some questions around how to grow your business, get more customers or just know what the freak you are doing with sales?
Now is your chance!! Every month we are hosting the "Ask an Expert" at the Columbus Metro Library, Main campus. I will be there to answer your Sales related questions.
Drop-in for sales coaching designed to help small business owners, entrepreneurs, and sales professionals sharpen their sales approach. Whether you have questions on how to refine your pitch, are looking to close deals more quickly, or are working on building better client relationships, Smashing Your Sales Goals Coaches are here to help.
Drop-in to get expert insights, actionable strategies and real-time solutions to grow your business and generate higher profits.
Drop-In Sales Coaching is FREE + OPEN to the public. No appointment needed. First come, first served.
EPIC Learning created. Accelerate Columbus supported.
Your Summer Social Life Starts Here 🍻🎳 🍻 20% Off for NEW Bowlers!
🎳 **Summer Fun Starts on the Lanes! 20% off for NEW bowlers!**
The 6-week summer social bowling league is here - cold drinks, fun times, and new friends await on the lanes! Whether you're looking to meet new people, unwind after work, or just have a fun weekly outing, this league is for everyone.
Social vibes, happy hour energy, and plenty of chances to connect with others. No matter your skill level, this league is all about having fun and meeting awesome people. ;)
**🗓 Thursday nights \|📍 AMF Sawmill Lanes \| 💵 $74 *(while Early Bird is active)***
**🚨New to the league?** Use discount code (**MUSU26**) for 20% off - $59.20 *during **Early Bird***
**💻 League Info & Registration**: https://bit.ly/ColumbusBowling
**Why Join?**
🎉 It’s only 6 weeks - perfect for a low-commitment social plan
🍻 Great mix of people in their 20s, 30s, & 40s, plus post-game hangs at the bar
🎳 Zero pressure - gutter balls totally welcome!
👕 Free league shirt if you sign up early
🧠 Weekly trivia w/ prizes
💬 Super social - join solo or w/ friends!
**Want in?**
Join our Meetup team Gutter Domination 👉 **Click here to join** https://tinyurl.com/2awfupnc
Or start a team of your own with a few friends - we’ll all be hanging out either way!
📅 League Dates (Thursday nights): June 25, July 2, July 9, July 16, July 23, July 30
***(The MeetUp event date is deadline to register for the league.)***
**Cost & What’s Included:**
✔ $74 **Early Bird** registration - **New bowler? Get 20% off w/ code: MUSU26**
✔ 6 weeks of bowling (1–3 games/week)
✔ Shoe rentals & full league setup
✔ Trivia, prizes, and great people
👉 **Sign up now:**
💻League Info & Registration: https://bit.ly/ColumbusBowling
🤑New bowlers use code MUSU26 to save 20%
📸 Follow the fun on Instagram: https://bit.ly/BowlingLeague-IG
📩 Questions? Contact the league: http://bit.ly/2nKHno7
Spots are filling fast – don’t miss out on the fun times!
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)



















