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Frequently Asked Questions

Yes! Check out direct marketing events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the direct marketing events taking place this week here. Plan ahead and join exciting meetups throughout the week.

Absolutely! Find direct marketing events near your location here. Connect with your local community and discover events within your area.

Direct Marketing Events Today

Join in-person Direct Marketing events happening right now

Policy & Penmanship: Write your Government Officials for Environmental Justice
Policy & Penmanship: Write your Government Officials for Environmental Justice
Hosted by [Shake Up The Establishment](https://shakeuptheestab.org/) (you must RSVP on [luma.com](https://luma.com/oxg3bg1p)): *Join us for an evening of nourishing food, free prizes, environmental policy action and a chance to connect and be in community with one another!* *​* *Help shape Canada’s National Strategy to Advance Environmental Justice and Address Environmental Racism. Through an informative presentation you'll learn about environmental racism and how it impacts your community. You'll be given the opportunity to engage in direct policy action and have your voice heard by writing letters to your elected officials.* *​By sharing your feedback, you can advocate for the needs and perspectives of impacted communities to be prioritized in the development and implementation of the National Environmental Justice Strategy.* *​* *The [event is ticketed](https://luma.com/oxg3bg1p) as a pay-what-you-can event to help fundraise for SUTE to be able to host more such events. Currently, there is no government funding available to host community consultations or engage the wider public in this important work. If cost is a barrier for your participation, please email us at info@shakeuptheestab.org and we will waive it.* Get ticket: https://luma.com/oxg3bg1p About SUTE: https://shakeuptheestab.org/about-us/
Singles Mixer for Professionals (Ages 25+) in June
Singles Mixer for Professionals (Ages 25+) in June
Join our **signature singles mixer in East Toronto** —where great drinks, aligned singles, and colour-coded wristbands spark easy connections. We will also have **mini putt & karaoke available** for you to enjoy which are great activities to help you form meaningful connections and make new friends more easily! **When:** Monday\, June 1\, 2026 \| 7:30pm – 10:00pm **Where:** Reid's Distillery (32 Logan Avenue) **Tickets:**[ ](https://www.eventbrite.ca/e/toronto-dating-hub-april-singles-mixer-for-professionals-tickets-1986224386608?aff=meetup)[\[Buy Here\]](https://www.eventbrite.ca/e/toronto-dating-hub-june-singles-mixer-for-professionals-ages-25-tickets-1988531941567?aff=meetup) **(must buy ticket from website - RSVP from Meetup doesn't count)** **What to expect at THIS event:** * 🎤 Event curated & hosted by dating coach & event planner - Andrea Lo * 🌻 Short welcome + light icebreaker * 🪩 Free-flowing mingling (no formal/assigned games or rotations) * 🎨 Colour-coded age-range name tags (25–50) * Mini putt and karaoke will also be available for fun activities All will be explained at the event. Can’t make it? Follow **[Toronto Dating Hub](https://www.torontodatinghub.com/)** for upcoming mixers & events!
Beginner Drop-In Pickleball – $15/1.5hrs – Register to Secure Your Spot!
Beginner Drop-In Pickleball – $15/1.5hrs – Register to Secure Your Spot!
**Beginner Drop-In Pickleball at the Miles Nadal JCC** New to pickleball? We’ve got the perfect session for you! Join us for **Beginner Drop-In Pickleball** at the Miles Nadal JCC — a welcoming and supportive environment for those just getting started with the game. Whether you're still learning the rules or building confidence on the court, this is a great opportunity to play, practice, and meet fellow beginners. *** 🏓 **Event Details:** **Location:** 750 Spadina Ave. (enter through the Spadina doors) **Check-In:** Please check in with security and stop by the front desk upon arrival. *** 🏓 **Registration & Payment (Required in Advance):** RSVP on Meetup does *not* guarantee your spot. To play, you must register and pay in advance through our registration system. 👉 **[Register online](https://app.amilia.com/store/en/miles-nadal-jcc/api/Activity/Detail?activityId=x5X7aDV)** 📞 Or call: 416-924-6211 **Limited to 18 players.** Once full, no additional players will be admitted. *** 🏓 **What to Expect:** * Designed for **beginner-level players** with some familiarity with the rules and scoring * Equipment available: borrow paddles and balls with a $20 cash deposit + valid ID * Friendly rotations so everyone gets a chance to play * Supportive and inclusive environment — no pressure, just fun and learning! *** Come ready to move, meet new people, and improve your game one rally at a time. We look forward to seeing you on the court!
York Region - MDI Men's Team
York Region - MDI Men's Team
**Set goals.** **Be accountable for them.** **Move your life forward with purpose.** Our goal is to cause greatness by mentoring men to live with excellence and, as mature masculine leaders, create successful families, careers and communities. If you have the desire to work on being the man that your legacy demands that you be (which means being the best you can be, we can work on what your legacy demands with you later) and the man you always wanted to be then we look forward to you attending. Our group is part of Mentor Discover Inspire (MDI). This group meets Mondays, North of Finch Avenue, usually indoors, outdoors in the summer but occasionally on Zoom. To confirm this week's location, please rsvp to Ricardo, call/text (647) 880-1488, or email ricardophilip@hotmail.com From MDI website[: https://goo.gl/3DQ6](https://goo.gl/3DQ6aY)aY From Toronto Sta[r: https://goo.gl/oDH](https://goo.gl/oDH3uX)3uX Regular attendees do not always RSVP, expect 6-8 men to be present.
Drop-In Pickleball (2.75+) – $15/1.5hrs – Register to Secure Your Spot!
Drop-In Pickleball (2.75+) – $15/1.5hrs – Register to Secure Your Spot!
**Drop-In Pickleball at the Miles Nadal JCC** Come play one of the fastest-growing sports in North America — right in the heart of the Annex! Join us for friendly, active Pickleball at the Miles Nadal JCC, just steps from Spadina Station. It’s a great way to stay active, meet new people, and have some fun! \*\*\* **🏓 Event Details:** **Location:** 750 Spadina Ave. (enter through the Spadina doors) **Check-In:** Stop by security and check in at the front desk when you arrive. \*\*\* **🏓 Registration & Payment (Required in Advance):** **RSVP on Meetup does *not* reserve your spot.** To participate in Drop-In Play, you must register and pay in advance via our registration system. 👉 **[Register online](https://app.amilia.com/store/en/miles-nadal-jcc/api/Activity/Detail?activityId=yKE8jJG)** 📞 Or register by phone: 416-924-6211 Space is limited to **6 players** on a first-come, first-served basis. Once full, no additional participants can be accommodated. \*\*\* **🏓 Other Info:** * Paddles and balls are available for loan at the front desk with a **$20 cash deposit and valid ID** * This session is intended for **intermediate players and above** — participants should have a solid understanding of Pickleball rules, scoring, and gameplay, and be comfortable with consistent rallies and court positioning * Courts are rotated regularly so everyone gets a chance to play * Welcoming, inclusive environment \*\*\* Come ready to rally, socialize, and have a great time on the court. We can’t wait to see you there!
Business Insights with Andy Li
Business Insights with Andy Li
It's a private session. Not a group event. Some sessions and diagnostics are done in chat text format, no live call is required needed. Advanced sessions are done with the help of personal video call. **Business Consulting with Andy Li** Unlock powerful business insights with Andy Li. With 20 years of experience and multiple certifications, Andy offers professional guidance to elevate your business success and personal growth. ### Get Clarity and Solutions **Services:** - **Business Constellations:** Unlock your professional potential. - **Family Constellations:** Resolve issues affecting business dynamics. - **Psychotherapy & Hypnotherapy:** Overcome personal blocks impacting performance. **Benefits:** - **Enhanced Decision-Making:** Clear, actionable insights. - **Conflict Resolution:** Address internal and external conflicts. - **Strategic Planning:** Develop effective strategies. - **Improved Leadership:** Boost your leadership skills. - **Increased Productivity:** Overcome barriers to productivity. - **Achieve Goals:** Gain guidance on money, business, and personal desires. **Why Attend?** - **Tailored Insights:** Customized guidance for any business or personal issue. **Personal Sessions:** - Available to book at your best time online or held at the Music Garden. **Pricing:** - Free express consultations ONLINE are available. - Offline sessions starting from $25 CAD / 15 min. **How to Participate:** - **Pre-Registration Required:** Register at least one day before the event. - **Easy Registration:** Message WhatsApp at 437-606-6502. 🔗 [Register Now](https://wa.me/%2B14376066502) Don’t miss out on valuable insights to enhance your business success and achieve your goals. Reserve your spot today! **Certifications:** - Certified Hypnotherapist - Licensed Psychologist - Family Constellations Instructor - Business Constellations Expert - Master Teacher of Runic Reiki, Tantra Reiki, Kundalini Reiki - Magister of Egyptian Temple Magic and Greek Mysteries - President of Academy of Temple Arts **Details & Testimonials:** [PsiTrends.com](http://www.psitrends.com)
East Toronto MDI Men's Team
East Toronto MDI Men's Team
We are a men's group where you can expect a frank and confidential space to speak personally, engage in interesting conversations or get support for your personal goals. This new team meets weekly on the East side of Toronto. Our group is part of Mentor Discover Inspire (MDI). This group prefers to meet outdoors but occasionally on Zoom. Guests are welcome but it's pretty casual so make sure you are expected in case we move locations. You can rsvp via meetup or call Tim @ 416-278-3058 to confirm this week’s location. The MDI Mission: To cause greatness by mentoring men to live with excellence and, as mature masculine leaders, create successful families, careers and communities. From MDI website[: https://goo.gl/3DQ6](https://goo.gl/3DQ6aY)aY From Toronto Sta[r: https://goo.gl/oDH](https://goo.gl/oDH3uX)3uX

Direct Marketing Events This Week

Discover what is happening in the next few days

The Lift Nutrition WEIGHT LOSS CHALLENGE
The Lift Nutrition WEIGHT LOSS CHALLENGE
Lose 10lbs in 5 WEEKS and Win Prizes ! Topics will include Metabolism, Carbohydrate addiction, digestive health, label reading, dining out, heart health and many more. $ 50 to Join the Challenge includes: - Weekly Weigh In, Accountability and Motivation - 40 Min nutrition class - Voucher for 'Healthy Meal' - Personalized Meal Plan - Lose 1 - 3lbs a week. To register for your spot: www.ShapingUpCanada.com
Network and Build your Business
Network and Build your Business
**This is an in person meeting every Wednesday.** **IMPORTANT: You must register to attend the meeting. Additional meeting details will be sent once you have registered for the meeting:** To Pre-register please send an email to **themarketeers@live.com** with your **Full Name, Phone Number and Business Name , Business Category and Email Address.** BNI Marketeers - We always have at least 20-25 members at our weekly meetings even if meetup doesn't show that many attending. We are looking to add 20 new members to our chapter. Come out as a visitor and see what it is all about. You get to network with 20-40 business owners and have a fabulous lunch. There is a cost of $45/person (paid at the venue) for the meeting which includes the cost of lunch. We meet in the Highway 7 and Leslie St area in Richmond Hill. Meetings start promptly at 11:45 and run until 1:30.
Fast Friending - New Connections! (25-45/Ice Breakers)
Fast Friending - New Connections! (25-45/Ice Breakers)
Fast-friending socials are designed to make meeting new people in the city easy, relaxed, and enjoyable! In a world where building connections can feel challenging, this social creates a friendly space to break the ice and spark real conversations! Whether you're new in town or just looking to expand your circle, this is the perfect place to meet like-minded ladies & gents! **Book tickets now & save money -** [https://toro6thjune.eventbrite.co.uk](https://toro6thjune.eventbrite.co.uk) \*You can use any debit or credit card to purchase your ticket at PayPal checkout. It will ask you for your email address but that is only to send you a receipt. You do not need a PayPal account. EVENT COST: Early Bird - CAD$ 10 per person Regular Ticket - CAD$ 15 per person Cash at meetup - If you have not purchased your ticket in advance then you can pay CAD$ 20 cash when you meet Kruttika at the venue. **Our venue for the evening** \- We have a reserved area where our members can meet each other in a supportive environment\. **Here’s how your evening will flow:** **7:00 PM – Welcome & Ice Breakers!** Arrive at 7:00 PM and be welcomed by your host, Kruttika, who will guide the evening and help with introductions. Feeling shy? Come a little early and she’ll ease you into small-group conversations. You’re also welcome to bring a lady friend along for free. **7:30 – 8:30 PM \| Fast Friending** Chat with a new attendee every 3 minutes, ensuring you meet a variety of like-minded ladies and gentlemen. **After 8:30 PM \| Open Mingling** Reconnect with those you enjoyed speaking to and continue meaningful conversations at your own pace \- We are not a close knit tight group\. Our evenings are warm and comfortable for members attending for the first time and those coming alone\. You will not feel alone\! \- We have many groups in this city\. Members of our other groups who RSVP are included as guests of the organisers in order to give you an indication of expected people\. \- This evening is for ladies and gents in the 25 to 45 age group\. While some will be at the younger end of this range there will also be others at the other end of the range and lots in\-between\! You will naturally gel with others of your own age range and so you will always find many attendees who fit your range\. \- We are not a 'dating' group\. We are focused on helping ladies and gents meet other like minded ladies and gents\. You will generally find a good gender balance \(maybe not perfect\) at all our events\. **Why do we have tickets?** 1. Cover our costs - Our host is compensated for their time and work. We also pay meetup and have dedicated staff to manage our events, hosts, venues and communication. 2. Group Safety - By securing your ticket we have a record and you contribute to a well organized evening where everyone is more committed and better behaved. 3. Management - Tickets help us better manage attendee group size, book suitable space and activity. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- ABOUT [fastfriends.co.uk ](https://fastfriends.co.uk/)- We have connected members successfully for the past 10 years in over 30 cities (operating as Expatsclub, MeetConnectDevelop and fastfriends.co.uk). \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- You can contact our founder Dan on +447715705005 with any questions or ideas. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Here are some videos which will give you some guidance and comfort to make your attendance more productive.** Secrets for socialising at our meetups - [https://bit.ly/44ZdVwx](https://bit.ly/44ZdVwx) Making new friends -[ https://bit.ly/455TsWY](https://bit.ly/455TsWY) How to make people like you instantly - [https://bit.ly/3Vj5PeT](https://bit.ly/3Vj5PeT) Members review - [https://bit.ly/3yHfu6d](https://bit.ly/3yHfu6d)
Generating more business before 9am than most people see all week
Generating more business before 9am than most people see all week
To register, please visit https://www.bnibusinessconnectionsone.com/ • What we'll do Doors open: 6:45 am Structured meeting: 7:00 am - 8:30 am (We start and stop on time.) - Informal Networking - President’s Welcome - Leadership Team Introductions - Education Moment: 2-minute talk on a networking topic - Weekly Presentations (45-seconds per member and guest- pitching your own services) - VP’s Report: Chapter Performance Update - Reports: Treasurer and Membership Committee - 5-Minute Break - 10-Minute Feature Presentation by a Member - Passing of referrals, testimonials, thank yous to guests - Presenter’s Gift Draw - Close OUR GUARANTEE: Business Connections One are full of life, laughter and learning! • What to bring What you’ll need to do as a visitor: - Plan a 45 second (100 words) infomercial on your business and what makes a good referral. - Bring about 40 business cards for circulation to the group. - Pay $30 in cash or cheque at the door (or via Paypal on this site) • Important to know
Drop-in Basketball (18+) - $15/2 hours - Register to Secure Your Spot!
Drop-in Basketball (18+) - $15/2 hours - Register to Secure Your Spot!
**🏀 Drop-In Basketball at the Miles Nadal JCC** Come shoot hoops, stay active, and connect with other players — right in the heart of the Annex! Join us for **friendly, casual basketball** at the Miles Nadal JCC, just steps from Spadina Station. Whether you're looking for a good run, some solid practice, or just a fun way to break a sweat, this drop-in session is for you! *** **🏀 Event Details:** 📍 **Location:** 750 Spadina Ave. (enter through the Spadina doors) 🛑 **Check-In:** Stop by security and check in at the front desk when you arrive *** **🏀 Registration & Payment (Required in Advance):** RSVP on Meetup **does not reserve your spot**. To participate in Drop-In Play, you must register and pay in advance through our system. 👉 **[Register here](https://app.amilia.com/store/en/miles-nadal-jcc/api/Activity/Detail?activityId=b6lXeYG)** 📞 **Or register by phone:** 416-924-6211 🔢 **Space is limited** to ensure quality play — once full, no additional participants can be accommodated. *** **🏀 Other Info:** • Basketballs are available for loan at the front desk with a $20 cash deposit and valid ID • All skill levels welcome — come ready to play and have fun • Games are self-organized with regular rotation for equal court time • Friendly, inclusive environment *** Come shoot, pass, dribble, and dunk your way into a great afternoon of basketball. We can’t wait to see you on the court!
**FAMILY FEUD** (The Best Social Party Game in Town) (Sunday June 7th)
**FAMILY FEUD** (The Best Social Party Game in Town) (Sunday June 7th)
Hello everyone, I'd like to invite you out for fabulous Sunday afternoon; with our beloved party game, **Family Feud! (The Best Social Party Game in Town!)** It's going to be a total blast with a game designed to keep us laughing and interacting all afternoon! \*Super easy to learn, play and have fun! *\*Joined by my other social groups too so we can anticipate a fabulous turn out!* **Date:** Sunday, June 7th **Arrival Time:** Please arrive between 5:00 p.m. -5:45 p.m. **Where to Meet us?** **Location:** Smoke Show **Address:** 747 Mt. Pleasant **Free Parking:** in Residential area and on Eglinton and Mt. Pleasant north of Eglinton **Eglinton and Mt. Pleasant Subway:** (Very close, 1 minute walking distance) Event Details Below: Sincerely, Steve Flemming (Organizer/Host) https://www.meetup.com/soulcity/ **Details of Event:** **\*\*FAMILY FEUD\*\* (The Best Social Party Game in Town) (Sunday, June 7th)** -Lots of laughs in store as we have a great evening making new friends and playing **Family Feud** hosted in a unique group vs group format -Groups will be divided into groups of 4-5 players, with multiple rounds played \*Treats handed out to the winning teams after each round we play \*\* Invite your friends or come on your own; either way we can anticipate a great time! ***It's all about having fun and laughing out loud!*** \-\-\-\- **Event Fee:** 10 dollars (cash only please) (HST included) or in advance by e transfer to **steveflemming11@gmail.com** \-\-\-\-\- \*Plan to come for dinner (one beverage or appetizer minimum to support this wonderful restaurant) (The food is fresh and really good!) \*Includes reserved seating for the group \*Beverage and/or appetizer minimum to support the staff and venue \*Dinner Party after Family Feud at no extra charge :) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-

Direct Marketing Events Near You

Connect with your local Direct Marketing community

Marketing Monday Networking
Marketing Monday Networking
Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)
Evolve Synergy: Westerville Chapter
Evolve Synergy: Westerville Chapter
At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.
Gold Star Business Networking
Gold Star Business Networking
Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!
Evolve Elite: Hilliard Chapter
Evolve Elite: Hilliard Chapter
Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. **[Add to Calendar](https://www.evolvewomensnetwork.com/columbus-oh.html)** **What to Expect:** \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!
Zora's House: JoyFest
Zora's House: JoyFest
Official Attendee Registration Site --> [https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile](https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile) JoyFest is a vibrant festival celebrating women+ of color entrepreneurs, artists, and creatives—shop, connect, and experience joy. Get ready for a joyful, high-energy celebration of creativity, culture, and community at **JoyFest**! JoyFest is a vibrant marketplace and experience that brings together some of the most talented women+ of color entrepreneurs, artists, and creatives. From handcrafted goods and unique fashion to art, wellness products, and delicious food, this is your chance to discover and support incredible local businesses—all in one place. But JoyFest is more than a market—it’s a movement. Rooted in economic empowerment and community connection, the event creates space to celebrate the brilliance, innovation, and growing impact of women of color. Expect great music, dynamic energy, and an atmosphere that centers joy, abundance, and collective support. Whether you’re shopping, networking, or just soaking it all in, JoyFest is the place to be. Come ready to explore, connect, and invest in a future where creativity and community thrive. ✨ Shop. Celebrate. Support. Experience JoyFest.
Data & Analytics Wednesday - Finding Product Insights
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)