Direct Marketing

**🏀 Drop-In Basketball at the Miles Nadal JCC** Come shoot hoops, stay active, and connect with other players — right in the heart of the Annex! Join us for **friendly, casual basketball** at the Miles Nadal JCC, just steps from Spadina Station. Whether you're looking for a good run, some solid practice, or just a fun way to break a sweat, this drop-in session is for you! *** **🏀 Event Details:** 📍 **Location:** 750 Spadina Ave. (enter through the Spadina doors) 🛑 **Check-In:** Stop by security and check in at the front desk when you arrive *** **🏀 Registration & Payment (Required in Advance):** RSVP on Meetup **does not reserve your spot**. To participate in Drop-In Play, you must register and pay in advance through our system. 👉 **[Register here](https://app.amilia.com/store/en/miles-nadal-jcc/api/Activity/Detail?activityId=xRJXn5p)** 📞 **Or register by phone:** 416-924-6211 🔢 **Space is limited** to ensure quality play — once full, no additional participants can be accommodated. *** **🏀 Other Info:** • Basketballs are available for loan at the front desk with a $20 cash deposit and valid ID • All skill levels welcome — come ready to play and have fun • Games are self-organized with regular rotation for equal court time • Friendly, inclusive environment *** Come shoot, pass, dribble, and dunk your way into a great afternoon of basketball. We can’t wait to see you on the court!

It's a private session. Not a group event. Some sessions and diagnostics are done in chat text format, no live call is required needed. Advanced sessions are done with the help of personal video call. **Business Consulting with Andy Li** Unlock powerful business insights with Andy Li. With 20 years of experience and multiple certifications, Andy offers professional guidance to elevate your business success and personal growth. ### Get Clarity and Solutions **Services:** - **Business Constellations:** Unlock your professional potential. - **Family Constellations:** Resolve issues affecting business dynamics. - **Psychotherapy & Hypnotherapy:** Overcome personal blocks impacting performance. **Benefits:** - **Enhanced Decision-Making:** Clear, actionable insights. - **Conflict Resolution:** Address internal and external conflicts. - **Strategic Planning:** Develop effective strategies. - **Improved Leadership:** Boost your leadership skills. - **Increased Productivity:** Overcome barriers to productivity. - **Achieve Goals:** Gain guidance on money, business, and personal desires. **Why Attend?** - **Tailored Insights:** Customized guidance for any business or personal issue. **Personal Sessions:** - Available to book at your best time online or held at the Music Garden. **Pricing:** - Free express consultations ONLINE are available. - Offline sessions starting from $25 CAD / 15 min. **How to Participate:** - **Pre-Registration Required:** Register at least one day before the event. - **Easy Registration:** Message WhatsApp at 437-606-6502. 🔗 [Register Now](https://wa.me/%2B14376066502) Don’t miss out on valuable insights to enhance your business success and achieve your goals. Reserve your spot today! **Certifications:** - Certified Hypnotherapist - Licensed Psychologist - Family Constellations Instructor - Business Constellations Expert - Master Teacher of Runic Reiki, Tantra Reiki, Kundalini Reiki - Magister of Egyptian Temple Magic and Greek Mysteries - President of Academy of Temple Arts **Details & Testimonials:** [PsiTrends.com](http://www.psitrends.com)

**Drop-In Pickleball at the Miles Nadal JCC** Come play one of the fastest-growing sports in North America — right in the heart of the Annex! Join us for friendly, active Pickleball at the Miles Nadal JCC, just steps from Spadina Station. It’s a great way to stay active, meet new people, and have some fun! *** **🏓 Event Details:** **Location:** 750 Spadina Ave. (enter through the Spadina doors) **Check-In:** Stop by security and check in at the front desk when you arrive. *** **🏓 Registration & Payment (Required in Advance):** **RSVP on Meetup does *not* reserve your spot.** To participate in Drop-In Play, you must register and pay in advance via our registration system. 👉 [Register online](https://app.amilia.com/store/en/miles-nadal-jcc/api/Activity/Detail?activityId=bN72AZE) 📞 Or register by phone: 416-924-6211 Space is limited to **18 players** on a first-come, first-served basis. Once full, no additional participants can be accommodated. *** **🏓 Other Info:** * Paddles and balls are available for loan at the front desk with a **$20 cash deposit and valid ID** * This session is intended for **novice players and above** — participants should know basic rules and scoring * Courts are rotated regularly so everyone gets a chance to play * Welcoming, inclusive environment *** Come ready to rally, socialize, and have a great time on the court. We can’t wait to see you there!

**NOTE:** This is a ticketed event. **Tickets here:** [https://comedybar.ca/shows/the-toronto-comedy-showcase-singles-night](https://comedybar.ca/shows/the-toronto-comedy-showcase-singles-night) We’re bringing together some of the city’s funniest comedians to share their most hilarious, cringe-worthy, and relatable stories about love, relationships, and the wild world of dating in Toronto. Whether you’re happily single, tragically single, or just looking for a great night out with friends, this is the show for you. Expect a night packed with sharp observations, wild dating app disasters, and plenty of crowd work. Who knows? You might even meet someone—or at least leave feeling a lot better about your own love life. 7pm: Mix and mingle 8pm: Show Grab your tickets, grab a drink, and get ready to laugh until it hurts. Because if we can’t find love, we can at least find the punchline!

salsa and bachata small group class for beginners , fridays 7.15pm-8.15pm, bring clean indoor comfortable flat shoes to change in. Cost 25$ per person. (or you can buy a pass of 10 classes for 200$) Pre-registration preferred by email info@danceart.ca, you can join without a partner but finding a partner is not guaranteed

We have a new program running on Thursdays 8:00pm-9:30pm from March 26th until May 28th: Casino Rueda! Also known as Rueda de Casino, this is a Cuban salsa dance style where a group of couples form a circle and execute synchronized salsa moves under the direction of a "caller". The classes are progressive, so we'll be looking for a commitment through payment for all classes, but please come join us for your first on March 26th and decide if you'd like to stay for the rest! Each 1.5h class will cost $20, with the entire 9-class program costing $180. No prior experience of partner necessary! Instructor: Leon Payment: Cash or e-mail transfer to galaxydanceclub.info@gmail.com Address: 39 Glen Cameron Thornhill, unit 1 Contact: 647-504-9876 Please let us know if you have any questions!

Fast-friending socials are designed to make meeting new people in the city easy, relaxed, and enjoyable! In a world where building connections can feel challenging, this social creates a friendly space to break the ice and spark real conversations! Whether you're new in town or just looking to expand your circle, this is the perfect place to meet like-minded ladies & gents! **Book tickets now & save money -** [https://toro6thjune.eventbrite.co.uk](https://toro6thjune.eventbrite.co.uk) \*You can use any debit or credit card to purchase your ticket at PayPal checkout. It will ask you for your email address but that is only to send you a receipt. You do not need a PayPal account. EVENT COST: Early Bird - CAD$ 10 per person Regular Ticket - CAD$ 15 per person Cash at meetup - If you have not purchased your ticket in advance then you can pay CAD$ 20 cash when you meet Kruttika at the venue. **Our venue for the evening** \- We have a reserved area where our members can meet each other in a supportive environment\. **Here’s how your evening will flow:** **7:00 PM – Welcome & Ice Breakers!** Arrive at 7:00 PM and be welcomed by your host, Kruttika, who will guide the evening and help with introductions. Feeling shy? Come a little early and she’ll ease you into small-group conversations. You’re also welcome to bring a lady friend along for free. **7:30 – 8:30 PM \| Fast Friending** Chat with a new attendee every 3 minutes, ensuring you meet a variety of like-minded ladies and gentlemen. **After 8:30 PM \| Open Mingling** Reconnect with those you enjoyed speaking to and continue meaningful conversations at your own pace \- We are not a close knit tight group\. Our evenings are warm and comfortable for members attending for the first time and those coming alone\. You will not feel alone\! \- We have many groups in this city\. Members of our other groups who RSVP are included as guests of the organisers in order to give you an indication of expected people\. \- This evening is for ladies and gents in the 25 to 45 age group\. While some will be at the younger end of this range there will also be others at the other end of the range and lots in\-between\! You will naturally gel with others of your own age range and so you will always find many attendees who fit your range\. \- We are not a 'dating' group\. We are focused on helping ladies and gents meet other like minded ladies and gents\. You will generally find a good gender balance \(maybe not perfect\) at all our events\. **Why do we have tickets?** 1. Cover our costs - Our host is compensated for their time and work. We also pay meetup and have dedicated staff to manage our events, hosts, venues and communication. 2. Group Safety - By securing your ticket we have a record and you contribute to a well organized evening where everyone is more committed and better behaved. 3. Management - Tickets help us better manage attendee group size, book suitable space and activity. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- ABOUT [fastfriends.co.uk ](https://fastfriends.co.uk/)- We have connected members successfully for the past 10 years in over 30 cities (operating as Expatsclub, MeetConnectDevelop and fastfriends.co.uk). \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- You can contact our founder Dan on +447715705005 with any questions or ideas. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Here are some videos which will give you some guidance and comfort to make your attendance more productive.** Secrets for socialising at our meetups - [https://bit.ly/44ZdVwx](https://bit.ly/44ZdVwx) Making new friends -[ https://bit.ly/455TsWY](https://bit.ly/455TsWY) How to make people like you instantly - [https://bit.ly/3Vj5PeT](https://bit.ly/3Vj5PeT) Members review - [https://bit.ly/3yHfu6d](https://bit.ly/3yHfu6d)

**🏀 Drop-In Basketball at the Miles Nadal JCC** Come shoot hoops, stay active, and connect with other players — right in the heart of the Annex! Join us for **friendly, casual basketball** at the Miles Nadal JCC, just steps from Spadina Station. Whether you're looking for a good run, some solid practice, or just a fun way to break a sweat, this drop-in session is for you! *** **🏀 Event Details:** 📍 **Location:** 750 Spadina Ave. (enter through the Spadina doors) 🛑 **Check-In:** Stop by security and check in at the front desk when you arrive *** **🏀 Registration & Payment (Required in Advance):** RSVP on Meetup **does not reserve your spot**. To participate in Drop-In Play, you must register and pay in advance through our system. 👉 **[Register here](https://app.amilia.com/store/en/miles-nadal-jcc/api/Activity/Detail?activityId=xRJXn5p)** 📞 **Or register by phone:** 416-924-6211 🔢 **Space is limited** to ensure quality play — once full, no additional participants can be accommodated. *** **🏀 Other Info:** • Basketballs are available for loan at the front desk with a $20 cash deposit and valid ID • All skill levels welcome — come ready to play and have fun • Games are self-organized with regular rotation for equal court time • Friendly, inclusive environment *** Come shoot, pass, dribble, and dunk your way into a great afternoon of basketball. We can’t wait to see you on the court!

Hello everyone, I'd like to invite you out for fabulous Sunday afternoon; with our beloved party game, **Family Feud! (The Best Social Party Game in Town!)** It's going to be a total blast with a game designed to keep us laughing and interacting all afternoon! \*Super easy to learn, play and have fun! *\*Joined by my other social groups too so we can anticipate a fabulous turn out!* **Date:** Sunday, June 7th **Arrival Time:** Please arrive between 5:00 p.m. -5:45 p.m. **Where to Meet us?** **Location:** Smoke Show **Address:** 747 Mt. Pleasant **Free Parking:** in Residential area and on Eglinton and Mt. Pleasant north of Eglinton **Eglinton and Mt. Pleasant Subway:** (Very close, 1 minute walking distance) Event Details Below: Sincerely, Steve Flemming (Organizer/Host) https://www.meetup.com/soulcity/ **Details of Event:** **\*\*FAMILY FEUD\*\* (The Best Social Party Game in Town) (Sunday, June 7th)** -Lots of laughs in store as we have a great evening making new friends and playing **Family Feud** hosted in a unique group vs group format -Groups will be divided into groups of 4-5 players, with multiple rounds played \*Treats handed out to the winning teams after each round we play \*\* Invite your friends or come on your own; either way we can anticipate a great time! ***It's all about having fun and laughing out loud!*** \-\-\-\- **Event Fee:** 10 dollars (cash only please) (HST included) or in advance by e transfer to **steveflemming11@gmail.com** \-\-\-\-\- \*Plan to come for dinner (one beverage or appetizer minimum to support this wonderful restaurant) (The food is fresh and really good!) \*Includes reserved seating for the group \*Beverage and/or appetizer minimum to support the staff and venue \*Dinner Party after Family Feud at no extra charge :) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-

**🏀 Drop-In Basketball at the Miles Nadal JCC** Come shoot hoops, stay active, and connect with other players — right in the heart of the Annex! Join us for **friendly, casual basketball** at the Miles Nadal JCC, just steps from Spadina Station. Whether you're looking for a good run, some solid practice, or just a fun way to break a sweat, this drop-in session is for you! *** **🏀 Event Details:** 📍 **Location:** 750 Spadina Ave. (enter through the Spadina doors) 🛑 **Check-In:** Stop by security and check in at the front desk when you arrive *** **🏀 Registration & Payment (Required in Advance):** RSVP on Meetup **does not reserve your spot**. To participate in Drop-In Play, you must register and pay in advance through our system. 👉 **[Register here](https://app.amilia.com/store/en/miles-nadal-jcc/api/Activity/Detail?activityId=b6lXeYG)** 📞 **Or register by phone:** 416-924-6211 🔢 **Space is limited** to ensure quality play — once full, no additional participants can be accommodated. *** **🏀 Other Info:** • Basketballs are available for loan at the front desk with a $20 cash deposit and valid ID • All skill levels welcome — come ready to play and have fun • Games are self-organized with regular rotation for equal court time • Friendly, inclusive environment *** Come shoot, pass, dribble, and dunk your way into a great afternoon of basketball. We can’t wait to see you on the court!

Hello everyone, **\*\*Kindly Read Carefully\*\*** Please join me and my other groups for a fantastic spring afternoon involving a leisure nature and beautiful neighbourhood walk \- Include trails\, parks\, cafes\, ice breakers\, washroom breaks and beautiful sties to see -Our great event will continue as we hit a fabulous location for dinner, beverages and conversation (optional) -Stick around after dinner with a super fun group game; Family Feud! **Time and Location: Where to meet us?** We will meet at out front of **Smoke Show** **744 Mt. Pleasant Rd)** \*Arrive early if you like (however we will meet out front at **2:30 p.m. (we will wait for everyone to arrive until roughly 3:00 p.m.)** This will give us an opportunity to introduce ourselves as everyone arrives; then make our way on our small adventure through quieter and more natural parts of the city we don't usually get to see. More details below: Sincerely, Steve Flemming (Organizer/Host) **Event Details:** **Sunday Nature and Neighbourhood Walk! (Dinner and Family Feud after)** -A great event planned as we explore Parks, Trails, Cafes and beautiful Neighbourhoods with cool sites to see -During the walk we will stop and rest at different spots, bathroom breaks, take some lovely scenic photos, group photos and share some laughs together -Play a couple ice breaker games near the beginning of the walk as well to help us get to know one another \*This event is a great way to naturally make connections, get some fresh air, exercise and (re) connect with some wonderful people **Bonus after our Leisure Nature and Neighbourhood Walk:** \*Stick around after the walk for a fun Sunday evening gathering at an iconic venue with Reserved Seating, Great Menu, Beverages, Mingling and Family Feud Party! **Event Fee:** 10 dollars (cash only) when you arrive (HST is included) or e transfer in advance to Steveflemming11@gmail.com \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Time and Location: Where to meet us?** **Date:** Sunday June 7th We will meet at out front of **Smoke Show** **744 Mt. Pleasant Rd)** \*Arrive early if you like (however we will meet out front at **2:30 p.m. (we will wait for everyone to arrive until roughly 3:00 p.m.)** \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- ***Thanks for reading everyone, remember to RSVP and see you real soon!*** :) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-

Singles Dance Party + 40 Crowd Saturday June 6th . $20.00 cover 7.30pm -12.30 The Old Mill 21 Old Mill Rd. Join us for a fun-filled evening of dancing, mingling, and making new connections! Whether you’re new in town or a seasoned single professional, this event is perfect for you. Let loose and show off your dance moves as we groove to the latest beats, from Bachata to classic hits. This social networking opportunity is ideal for singles over 50 Get ready to relive the magic of past events like the “Saturday Night Singles Dance Party @ The Old Mill” and “An evening of Dancing & Romancing . Don’t miss out on this chance to mix and mingle with other singles in a lively and welcoming atmosphere. Grab your dancing shoes and get ready for a night to remember at our Singles Night Out! 416 236 8222.

This group is for badminton enthusiasts who are passionate about exploring the connections between metabolism, energy, and exercise. We are welcome beginner plus, intermediate and advance level players looking to improve your skill or a seasoned player seeking to optimize your performance on the court, this group is for you! Join us for friendly games. This badminton session is a weekly event and it is followed with dinner together but it is optional. ATTENTION: Due to many first timers signed up the event but no show, I have no choice to charge the first timers $10 per person as deposit via etransfer to me no later then Friday night. There is no refund for no show. If you show up, then I will etransfer the balance back to you at the end of the badminton event. My email address is: lingseilau@yahoo.com Birdies: Please bring one birdie with you. However, if you are intermediate plus or advanced level, bring two birdies with you. Court fee: It will be informed at the comment section by 4pm. Cost per person is either $216 (for 4 courts), $162 (for 3 courts) or $108 (for 2 courts) divided by the number of players attended. My email address for etransfer is: lingseilau@yahoo.com

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

🎳 **Summer Fun Starts on the Lanes! 20% off for NEW bowlers!** The 6-week summer social bowling league is here - cold drinks, fun times, and new friends await on the lanes! Whether you're looking to meet new people, unwind after work, or just have a fun weekly outing, this league is for everyone. Social vibes, happy hour energy, and plenty of chances to connect with others. No matter your skill level, this league is all about having fun and meeting awesome people. ;) **🗓 Thursday nights \|📍 AMF Sawmill Lanes \| 💵 $74 *(while Early Bird is active)*** **🚨New to the league?** Use discount code (**MUSU26**) for 20% off - $59.20 *during **Early Bird*** **💻 League Info & Registration**: https://bit.ly/ColumbusBowling **Why Join?** 🎉 It’s only 6 weeks - perfect for a low-commitment social plan 🍻 Great mix of people in their 20s, 30s, & 40s, plus post-game hangs at the bar 🎳 Zero pressure - gutter balls totally welcome! 👕 Free league shirt if you sign up early 🧠 Weekly trivia w/ prizes 💬 Super social - join solo or w/ friends! **Want in?** Join our Meetup team Gutter Dusters 👉 **Click here to join** https://tinyurl.com/2d5y52vq Or start a team of your own with a few friends - we’ll all be hanging out either way! 📅 League Dates (Thursday nights): June 25, July 2, July 9, July 16, July 23, July 30 ***(The MeetUp event date is deadline to register for the league.)*** **Cost & What’s Included:** ✔ $74 **Early Bird** registration - **New bowler? Get 20% off w/ code: MUSU26** ✔ 6 weeks of bowling (1–3 games/week) ✔ Shoe rentals & full league setup ✔ Trivia, prizes, and great people 👉 **Sign up now:** 💻League Info & Registration: https://bit.ly/ColumbusBowling 🤑New bowlers use code MUSU26 to save 20% 📸 Follow the fun on Instagram: https://bit.ly/BowlingLeague-IG 📩 Questions? Contact the league: http://bit.ly/2nKHno7 Spots are filling fast – don’t miss out on the fun times!

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. **[Add to Calendar](https://www.evolvewomensnetwork.com/columbus-oh.html)** **What to Expect:** \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

Official Attendee Registration Site --> [https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile](https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile) JoyFest is a vibrant festival celebrating women+ of color entrepreneurs, artists, and creatives—shop, connect, and experience joy. Get ready for a joyful, high-energy celebration of creativity, culture, and community at **JoyFest**! JoyFest is a vibrant marketplace and experience that brings together some of the most talented women+ of color entrepreneurs, artists, and creatives. From handcrafted goods and unique fashion to art, wellness products, and delicious food, this is your chance to discover and support incredible local businesses—all in one place. But JoyFest is more than a market—it’s a movement. Rooted in economic empowerment and community connection, the event creates space to celebrate the brilliance, innovation, and growing impact of women of color. Expect great music, dynamic energy, and an atmosphere that centers joy, abundance, and collective support. Whether you’re shopping, networking, or just soaking it all in, JoyFest is the place to be. Come ready to explore, connect, and invest in a future where creativity and community thrive. ✨ Shop. Celebrate. Support. Experience JoyFest.

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)