Electronics Mechanics Engineering Design

It's all about getting to know new people from your favorite industry. So if you are interested in Motion Design, 2D or 3D Animation, CGI, Illustration or any related field, feel free to join us. Grab a beer in a relaxed atmosphere, have a nice chat about key frames or discuss your next project! Beginner or expert – wir freuen uns auf dich!

You don't have to sign up-just stop by. Tea, coffee, water, beer, wine, and pizza will be available throughout the evening. --- -- Most conversations about AI skip the part that is crucial: **who it's built for, who pays for it, and who doesn't get a say**. ​This evening goes exactly there. ​We start in 1960s California, where scientists bred a new kind of tomato: square, hard, machine-ready, and wiped out 82% of the state's tomato farms in the process. Farmworkers and small farmers sued the university behind the technology, arguing they were being forced to fund their own replacement. They lost. But the questions they raised never went away. Today, researchers are using AI, robotics and gene editing to create tomatoes that can be pollinated by robots, crops designed for automated production systems, and even new traits engineered for consumer preferences. AI is having an impact on agriculture, food production, and labour, often with public money, rarely with public input. Sounds familiar? ​**What to expect** ​A 90-minute interactive evening: * ​**Opening talk** connecting the tomato harvester story to today's AI developments * ​**Live audience polling** * ​Conversation with **Ildi Carlisle-Cummins** (California Institute for Rural Studies): storyteller, oral historian, and director of the Cal Ag Roots project, one of the organisations that grew out of the original lawsuit * ​Open audience **discussion** * ​**Informal networking** to close ​**What you'll take away** ​A sharper way to think about who controls the technologies influencing our food, our work, and our world, and what citizens can actually do when change feels inevitable. If the phrase "square tomato" sounds too strange to be true, you're not alone. Even the TV detective [Mr. Monk couldn't believe his eyes](https://youtu.be/VtO-97pl7cA?is=VnMxtacAwL1IChub)! **​Free to attend, free of jargon, no expertise required.** **Just bring your curiosity.** ​*Hosted by [Save Our Seeds](http://www.saveourseeds.org/?utm_source=luma) and [Human-Future-Hub](https://humanfuturehub.org/?utm_source=luma) Berlin* Tea, coffee, water, beer, wine, and pizza will be available throughout the evening.

Wir bieten allen Interessierten die Möglichkeit, mit Elektronik zu basteln. Workshops und Vorträge zu verschiedenen Themen rund um Elektronik und Software sind willkommen. Von Arduino bis zu komplett selbst entwickelten High-End Schaltungen sind wir für alle kreativen Ideen offen. Wir haben auch Gruppen rund um das Nähen, Programmieren, Retro Computer. Wir treffen uns immer am Dienstag und am Freitag ab 18:00 Uhr. Egal ob Anfänger oder Profi – hier seid Ihr jederzeit Willkommen. Ihr könnt mit anderen fachsimpeln oder auch mit unserer Hilfe Eure ersten elektronischen Gehversuche starten. Wenn zeitgleich in den vorderen Räumen Workshops oder Vorträge stattfinden, kann hinten Werkstattbetrieb stattfinden.

**Body-Engineering** *with* **Dmitry Strigunkov** for **GBTQ+ men\*** **[Book a ticket](https://wearevillage.org/en/shop/body-engineering/w27-2026)** Member: **10€** Non-member: **15€** Body Engineering is a 1.5-hour session blending traditional movement wisdom with modern physiotherapy and science to restore natural posture, movement, and breathing. Join us for Body Engineering, a practical workshop that improves physiology through somatic movement, nervous system regulation, and intelligent physical practice. This 1.5-hour session blending traditional movement wisdom with modern physiotherapy and science to restore natural posture, movement, and breathing. Participants leave feeling relaxed yet strong, with practical tools for daily life and healthy aging. This sustainable method builds a deeper understanding of the body and how to use it efficiently. \>\> Accessible to all levels\, it’s a practice that deepens over time with commitment and persistence\. **Tense less. Stretch less. Breathe less. Think less. Feel more.** **General Information** Wear comfortable sport clothes **Language**: we’ll speak English **Cost**: This event is included in the free events per month for Members. **Become a member**: As a Member, you not only support our project, but you also get access to free events per month. More information [here](https://wearevillage.org/mitgliedschaft). 🔵 **Body-Engineering** *mit* **Dmitry Strigunkov** **Body Engineering** – ein 90‑minütiger Workshop, der somatische Bewegung, Regulation des Nervensystems und moderne Physiotherapie verbindet, um natürliche Haltung, Bewegung und Atmung wiederherzustellen. Body Engineering ist ein praktischer Workshop, der die Physiologie durch somatische Bewegung, Regulation des Nervensystems und intelligente Körperpraxis verbessert. Dieser 90‑minütiger Workshop, der somatische Bewegung, Regulation des Nervensystems und moderne Physiotherapie verbindet, um natürliche Haltung, Bewegung und Atmung wiederherzustellen. Du gehst entspannt und zugleich kräftig nach Hause – mit praktischen Tools für den Alltag und gesundes Älterwerden. \>\> Für alle Levels geeignet und wächst mit der Zeit durch Commitment und Dranbleiben\. **Weniger anspannen. Weniger dehnen. Weniger atmen. Weniger denken. Mehr fühlen.** **Hinweise** Bitte bequeme Sportkleidung tragen **Sprache**: wir sprechen Englisch. **Kosten**: Diese Veranstaltung zählt zu den kostenfreien Veranstaltungen pro Monat für Mitglieder. **Member werden**: Als Mitglied unterstützt du nicht nur unser Projekt, sondern du erhältst gleichzeitig monatlich Zugang zu den kostenfreien Veranstaltungen. Mehr Infos [hier](https://wearevillage.org/mitgliedschaft).

**The AWS Women’s User Group Berlin** is thrilled to invite you to our upcoming meetup sponsored by Storm Reply focused on **Building production-ready AI agents for real-world impact.** Join us for a deep dive into how to build, observe, and evaluate AI agents at scale. You’ll also see how these ideas come to life in a real-world climate-smart agriculture solution that turns weather forecasts into actionable field guidance. Whether you’re building agentic systems today or planning what comes next, this meetup will give you practical insights into making AI agents work in production. **Speaker Info** **Keynote Talk** **Speaker:** Tetiana Senna **Position:** Team Lead / Senior Project Manager, Storm Reply **Talk Title:** Trust, but Verify: Observability and Evaluations for AWS Agents **Abstract:** Getting an AI agent to work in a demo is easy. Knowing whether it still works in production - after the next prompt change, the next model upgrade, the next edge case - is the hard part. Unit tests don't cover non-deterministic behavior, and manually reviewing a handful of runs doesn't scale. This talk walks through the two practices that close that gap: observability (understanding what actually happened inside your agent) and evaluation (deciding whether the outcome was any good). We'll dig into Amazon Bedrock AgentCore's Observability and Evaluations capabilities, compare the proven evaluation approaches - built-in LLM-as-a-Judge evaluators for automatic quality monitoring, and custom evaluators for business-specific correctness checks - with a candid look at what each one is good for, where it falls short, and what it costs to run at scale. We'll also take a close look at AgentCore Optimization, AWS's newly previewed feature in this space. **Applied Agentic AI Talk** **Speakers:** **Vidhu Mitra Malladi:** Senior Software Engineer, Yara Digital Farming **Chamika Hasanthi:** Senior Software Engineer, Yara Digital Farming **Talk Title:** Weather Risk Intelligence Agent for farmers & Agronomist Abstract: Unpredictable weather events — heavy rainfall, drought, frost, and heatwaves pose significant risk to crop yield and fertilizer efficiency. While forecast data is widely available, it is rarely translated into timely; field-level guidance farmers can act upon. Using AWS AgentCore framework and AI capabilities, we can turn weather predictions into clear agronomic actions, supporting climate-smart agriculture at scale. **You'l learn:** * Implementation of the solution using AWS Agent Core framework * Architecture of the project. 🗓️ **Event Details:** \- Date: Tuesday\, June 30th \- Venue: Storm Reply GmbH\, [address](https://www.google.com/maps/place/Storm+Reply+GmbH/@52.5012692,13.368852,17z/data=!3m1!4b1!4m6!3m5!1s0x47a851119af460c5:0x35e34ba578e8b1ec!8m2!3d52.5012692!4d13.368852!16s%2Fg%2F11gg9298pv?entry=ttu&g_ep=EgoyMDI2MDUxNy4wIKXMDSoASAFQAw%3D%3D) \- Time: 06:00 PM \- 9:00 PM Doors open at 6:00 PM Food & drinks will be provided. 📋 **Program Schedule:** **18:00** \- Registration and Welcome Networking **18:20** \- AWS Women's User Group Welcome **18:30** \- "Trust\, but Verify: Observability and Evaluations for AWS Agents" **Speaker:** Tetiana Senna, Team Lead / Senior Project Manager, Storm Reply A practical session for anyone working with AI agents on AWS who wants the confidence to put them in front of real users. You'll leave with a clear framework for monitoring agents in production and a concrete approach to evaluating their behavior over time. **19:15 - 19:30** Break **19:30** \- "Weather Risk Intelligence Agent for farmers & Agronomist" **Speakers:** Vidhu Mitra Malladi, Senior Software Engineer, Yara Digital Farming & Chamika Hasanthi, Senior Software Engineer, Yara Digital Farming Discover how AI agents can transform weather forecasts into actionable, field-level farming guidance. **20:10** \- Q&A and closing remarks **20:15 - 21:00** Networking, food & drinks 🎟️ **RSVP** Don't miss this excellent opportunity to connect with Tetiana, Vidhu, the AWS WUG Team and a thriving community of cloud enthusiasts and professionals. Secure your spot by RSVPing now! Seats are limited! Please note that this user group is specifically for WOMEN and FLINTA\* (female, lesbian, inter, trans\*, non-binary, and agender) only. Please also check out the AWS User Group Berlin. \*\*\*\*\*\* 🚨Attention🚨 This meetup is hosted at Storm Reply GmbH and attendees must be registered to go through building security. Make sure you bring an ID card with you, and you register the event with a valid name that matches to your ID. Media and Consent: We inform all attendees that photographs and videos will be taken during the meetup and will only be used by the event organizers for documentation and promotional purposes. By RSVPing to this event you are consenting to our media policy. Please let the organizers know if you do not want to be in the pictures/videos. Thank you very much for your cooperation! \*\* The AWS Women’s User Group is the very first official women-centric AWS User Group in DACH and EMEA. This group serves as a secure and supportive platform for women who want to share their AWS knowledge, passion for cloud computing and advance their career through targeted learning opportunities. We extend a warm invitation to FLINTA individuals who are interested in being part of our User Group. Code of Conduct: At the AWS Women's User Group in Berlin, we have a strong and unequivocal code of conduct in place to create a safe and empowering environment for all.

We are excited to feature **Fazl Barez**, who is currently a Senior Research Fellow at **University of Oxford** and will discuss "**Towards Automated Interpretability for AI Safety**", lasting approximately 45 minutes. After the talk, seize the opportunity to connect with fellow AI enthusiasts to share ideas and questions while enjoying free drinks and pizza. **Door close by 7.15pm, so please come early! Also, "attend"ing (RSVP) here on Meetup is strictly necessary to be guaranteed entry.** Please note that Meetup has recently been quite keen on promoting its Plus program. However, you are not obligated to purchase it, as both our events and the platform remain free. **Who is this event for?** This event is open to everyone interested in state-of-the-art AI research. We especially design it for students, PhD candidates, academic researchers, and industry professionals with a research focus in machine learning. **Abstract**: TBA **Bio**: TBA We are [BLISS](https://bliss.berlin/) e.V., the **AI** **organization** in Berlin that **connects like-minded individuals** who share great interest and passion for the field of machine learning. This summer 2026, we will, again, host an exciting speaker series on site in Berlin, featuring excellent researchers from cohere, ETH Zürich, University of Oxford, HuggingFace, and Stanford University. Website: [https://bliss.berlin](https://bliss.berlin/) Youtube: [https://www.youtube.com/@bliss.ev.berlin](https://www.youtube.com/@bliss.ev.berlin) Disclaimer: By attending this event you agree to be photographed.

Always wanted to paint landscapes but didn't know where to start? This beginner-friendly workshop is designed to help you understand the fundamentals of landscape painting in a relaxed, supportive atmosphere. You'll create your own acrylic painting while learning techniques you can use in future artworks—not just this one. 🖼️ **Choose one of four beautiful landscape references!** During the workshop we'll learn step by step: • how to start a landscape painting without feeling overwhelmed • how to simplify a landscape into clear painting stages • how to create depth and atmospheric perspective • how to mix colors for natural-looking landscapes • how to paint expressive skies and clouds • how to work with acrylics and build a painting in layers ✨ **4 landscape references to choose from** ✨ Small group with individual guidance ✨ Cozy studio atmosphere ✨ 2.5–3 hour workshop ✨ Tea, coffee & snacks included ✨ All materials provided 💶 **30€ per person** 📍 Grazer Platz 4, Berlin 📅 **Thursday, July 3 • 6:30 PM** ❗ **Pre-booking required — limited spots available.** Message me to reserve your spot!

Welcome to Sunday Tech Coffee. This is a **networking** event for those in the tech industry in Berlin. We are usually inside and to the right. Ask the barista/bartender if you can't find us.

**This is 100% non-profit. The 15€ sign up fee for everyone is only to minimize last-minute cancellations. The total sum goes to a bar-tap that everyone can use to order drinks until the amount is used up. ‼️NO REFUNDS‼️** **‼️Please don't just show up without RSVPing here and paying the 15€. We have a separate room that has limited capacity and a specific drinks agreement with the bar - so splitting up the bill won't become a mess.‼️** **Small update on how your money get's used from May 2024 onwards:** As of this month, meetup.com has started charging me 34€ instead of 16€ per month. I've decided to distribute this fee evenly among all us participants every month. Example: In the last 12 meetups, the average number of attendees was 17. With 17 attendees I would effectively collect 230€ (after fees). I would now substract 34€ leaving us with 196€ that go to the bar. 15% get's tipped to the wait staff, in this case 30€, leaving us with 166€ effectively to order drinks. Hope everyone is cool with this system. :) Website: https://www.pberg-engineers.me WhatsApp groups: Please come and join us on WhatsApp! \- "PBerg Engineers \- NEWS" \- Only organizers can post announcements or polls \-\> https://chat\.whatsapp\.com/EqMJMmlCZO6LOOfAoG4yTj \- "PBerg Engineers \- DISCUSS" \- Everyone can post \-\> https://chat\.whatsapp\.com/LPuo76J83gF6IZMLUcM4u2 Please join those groups now if you're interested. :) All skill/education-levels welcome! :) Lightning Talks: \- TBD We'll also have a brief "Jobs: Lost & Found section". **Location:** From the street you will have to enter the right hand Cafe Chagall (yes, there are 2). Then, you go upstairs and our private room is in the far end corner of the building. We are a relaxed, non-formal meetup of like-minded software engineers who want to always keep learning and want to meet in physical reality over a drink or two. Prenzlauer Berg, Berlin is home to some of the most talented software engineers in the world, and every month, they come together for an exciting knowledge sharing meetup. This meetup is a chance for attendees to learn from each other, share their experiences, and gain new insights into the world of software engineering. The atmosphere is friendly and welcoming, and the discussions are always engaging and thought-provoking. Whether you're a seasoned veteran or just starting out in your career, you'll find something valuable at this meetup. Don't miss out on your chance to connect with like-minded professionals and advance your knowledge of software engineering. Sign up for the next event now! **Website:** https://www.pberg-engineers.me **WhatsApp groups:** Please come and join us on WhatsApp! \- "PBerg Engineers \- NEWS" \- Only organizers can post announcements or polls \-\> [https://chat.whatsapp.com/EqMJMmlCZO6LOOfAoG4yTj](https://chat.whatsapp.com/EqMJMmlCZO6LOOfAoG4yTj) \- "PBerg Engineers \- DISCUSS" \- Everyone can post \-\> [https://chat.whatsapp.com/LPuo76J83gF6IZMLUcM4u2](https://chat.whatsapp.com/LPuo76J83gF6IZMLUcM4u2) Please join those groups now if you're interested. :)

On the 1st of July we will host the next iteration of our monthly Audio Developer Meetup where **Peggy Sylopp** from [sinceare](https://www.sinceare.com/) will be presenting her work on personalization approaches for hearables, and **Vlad Litvinenko** will demo 'Spotykach', a looping playground. See below for details! As always, there will be a chance to network over drinks and pizza. Anyone interested in Audio development is welcome! Doors open at 18:00, talks start at 18:15. Please note: Attendance is **strictly limited** to people who have RSVP'd. Talk details: **Can users train their own audio system?** \- Peggy Sylopp In this talk, we present Sinceare’s closed-loop personalization approach for hearables. Instead of relying on predefined fitting rules or static presets, users teach the system how it should sound through interaction and feedback. These preferences are transformed into personalized machine-learning models that learn how to control existing audio processing algorithms according to individual preferences. Rather than replacing audio DSP algorithms, the generated models act as an adaptive control layer that continuously adjusts algorithm parameters based on user-specific listening preferences. Based on more than eight years of research and a recent study conducted with Fraunhofer IDMT and Charité, we will share insights into user-driven audio model generation, human-in-the-loop machine learning, and the path from research prototype to future embedded hearable deployment. **Spotykach, a looping playground** \- Vlad Litvinenko Vlad is a Berlin based software developer doing e-commerce by day, bleeping machines at night and sometimes music in between. The talk is about device they’ve recently built. It’s “Spotykach”, a looping playground, as they call it. It started from an attempt to do a simple Beat-Repeat kind of plugin, but then evolved into a community project within Synthux Academy with people from different backgrounds and countries.

Unser Verein berlinCreators e.V. trifft sich jeden Freitag ab 18 Uhr im Makerspace. Wir haben Gruppen rund um Elektronik, 3D-Druck, Nähen, Programmieren, Retro Computer. Egal ob Anfänger oder Profi – hier seid Ihr Willkommen. Ihr könnt mit anderen fachsimpeln, Euch inspirieren lassen oder auch mit unserer Hilfe Eure ersten Projekte starten. Wenn Ihr Euch bei uns wohlfühlt und Mitglieder bei den berlinCreators werden möchtest, freuen wir uns. Kommt vorbei, lernt den Space, uns und die Möglichkeiten kennen.

**Join us for a hands-on AI prototyping afternoon at The Delta Campus.** Bring your laptop, bring an idea - and spend a few hours **building a first prototype together with other founders**, builders, and curious **AI users**. We’ll give a short intro into **vibe coding and AI prototyping**: which tools to use, how to structure your idea, how to prompt better. After that: **hands-on building**, testing, troubleshooting, and **exchanging ideas in the room**. Coffee, tea, water are on us! This event is also a **warm-up for our next AI Accelerator cohort starting in September**. We’ll briefly share what the program is about, who it is for, and how it helps startups & small businesses use AI in their daily work. **Details** 📍 Location: The Delta Campus 📅 Date: 2 July ⏰ Time: 10:00–13:00 💻 Bring: Your laptop + ideally one idea you want to prototype **Agenda** **10:00 – Welcome & short intro // AI Accelerator Cohort 2 info** AI prototyping, vibe coding, tools, prompts, and setup. **10:30 – Build session** Work on your own idea with guidance, troubleshooting, and feedback. **12:30 – Optional sharing & exchange** Show what you built, ask questions, or get feedback. Come with an idea. Leave with a first version. 🚀

**The direction is set. Now let's build.** Our first session shaped what this group is about, now we get to see it in action. A member is showing off a real project: what they built, what broke, and what surprised them. Then we open it up: Q&A, war stories, and a honest conversation about the tools, lessons, and struggles we're all running into. Come ready to dig in and share. Before you arrive, **sign up for our newsletter** to stay in the loop on session recaps, resources, and upcoming events: [Future-Club](https://future-club.org) Show up ready to contribute. 🔥 See you there! 👋

Most people use LLMs by feel: ask a question, read the answer, decide whether it “seems good,” and move on. That works for casual use. It does not work when you are building software, automating workflows, writing important documents, or relying on AI for anything that needs to be repeatable. In this talk, we’ll look at how to improve and evaluate the inputs and outputs of LLMs using practical measurement techniques. We’ll cover how prompt changes affect results, how to compare outputs, how to build simple evaluation sets, and how math-based methods like similarity scoring can help you move beyond guesswork. This will be beginner-friendly, so even if you don't know anything about AI, you should get something out of it. However, this will be a little more technical than our intro talks. You do not need to be an AI researcher, but programmers and technically curious attendees will get a lot out of it. We’ll cover: * Why “it looks good” is not enough * How to improve prompts by changing the input, context, and constraints * How to compare LLM outputs more systematically * Basic evaluation techniques for accuracy, consistency, and usefulness * How embeddings, cosine similarity, and scoring can help evaluate results * Where automated evaluation works — and where humans still need to stay in the loop By the end, you’ll have a practical mental model for treating LLMs less like magic and more like systems you can test, measure, and improve. LOGISTICS AND PARKING: The talk starts at 7:00 PM. The first half hour is reserved for everyone to get set up and mingle. Free pizza and drinks! The cheapest parking option is to find street parking, which will only cost you a few bucks. Otherwise, park in the nearby veteran's museum lot for $8. It's highly recommended you avoid the nearby $15 garage parking.

Bring your Raspberry Pi, Arduino, microcontroller, or any other electronic project and join fellow electronics makers for a night of creativity and collaboration! This session is open forum to share your current projects—whether complete or in progress, it’s all interesting! Whether you’re deep into embedded systems, exploring new ideas, or just getting started, you’ll find a welcoming space to collaborate, share, and get inspired. **New to electronics or curious about tinkering?** You’re absolutely welcome. If you’re a beginner and want to experiment, I’ll have a couple of starter kits available so you can try things out—whether that’s blinking your first LED, putting something on a display, or experimenting with simple sensors. No pressure and no experience required—just an interest in learning and building. While we continue to pursue a more permanent venue for this Meetup, we’ll be using public library facilities based on availability.

We meet to learn and practice American Sign Language and to grow our familiarity with Deaf culture. Facilitated by hearing folks (with a connection to a professional interpreter) using Deaf-created content. People of all ASL skill levels are welcome! As we learn, we hope to connect more with the Deaf community in Central Ohio. Join us as you're able! Come regularly or just once - whatever you're looking for! Each meetup will explore different topics related to ASL/Deaf culture, and will feature time to practice conversation with one another. Just bring yourself and a willingness to learn!

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.

Evolve is all about creating an Authentic Community, Deeper Connections, and Confident Growth. We are a group of entrepreneurial women who connect personally and professionally. We welcome every guest to experience our authentic community with no cliques and no judgment. Come as you are! There's a seat waiting for you. Elevate is an action-oriented connection experience designed to help women entrepreneurs move beyond surface-level networking and into meaningful growth, collaboration, and courageous action. Each session centers around a focused business or personal development topic, followed by intentional breakout discussions that encourage deeper conversations, real relationship-building, and practical next steps. Unlike traditional networking events, Elevate is designed to create momentum. Women are encouraged not only to share ideas, but to actively support one another through accountability, collaboration, brainstorming, and action-based growth. Every meeting is an opportunity to build authentic connections, gain fresh perspective, and leave with a clear action step to implement before the next session. This is a space where women rise together — not through competition or hustle culture, but through encouragement, courage, consistency, and intentional community. \*\*Evolve Women's Collective is a membership based professional women's group. You can find more information at [www.EvolveWomensCollective.com](https://www.google.com/url?q=http://www.EvolveWomensNetwork.com&sa=D&source=calendar&usd=2&usg=AOvVaw0UekYvD4PoVa7WUlFFVHyp). Feel welcome to be our guest anytime! [Join the Call](https://www.google.com/url?q=https://zoom.us/j/7894682064&sa=D&source=calendar&usd=2&usg=AOvVaw127u1EMKvrsjTOPRaLUJ51)

Christians in Tech is a community at the intersection of faith and technology. Our meetups are designed to spark meaningful conversations, promote knowledge sharing, and encourage growth—both in your career and your spiritual walk with God. Whether you're an experienced professional or just starting your tech journey, CIT welcomes you. Our Website [https://linktr.ee/citcbus](https://linktr.ee/citcbus) Sponsors and Partners * Improving (Venue Sponsor) * Bethel World Prayer Center (Fiscal Sponsor) * Fruits & Roots (Coffee Partner)

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)