Email Campaign Optimization

**You're invited to join local Columbus animal advocates as we watch PETA's workshop together on cage-free campaigns. Free vegan pizza will be provided! After the workshop Q&A, we'll have a group discussion and brainstorm on future activism plans. Hope to see you there!** **Here are the details:** **WHEN: Tuesday, May 19, 2026 at 6pm EST** **WHERE: KTC Columbus** **If you cannot attend in person, you can still view the workshop virtually at https://www.facebook.com/events/1567122777711333** **Here's some background on the workshop:** **Please join us for an eye-opening online PETA Playbook discussion with PETA’s Associate Director of Vegan Campaigns, Amber Canavan, where we’ll ask the hard-hitting questions about the cage-free campaigns and their impact on both hens and vegan efforts.** **Whether you’re looking to strengthen your outreach or sharpen your messaging around the egg industry’s humane-washing tactics, this workshop will give you practical tools to help others understand what “cage-free” really means for hens and why the label is misleading.** **We’ll explore how to keep conversations respectful, fact-based, and focused on the animals’ reality while encouraging others to take effective action.** **Please join us for this important workshop to learn how you can cut through cage-free marketing and help animals.** **Come ready to learn, ask questions, and ignite your activism for animals!**

**Building a great product is one thing—building momentum behind it is another.** Join **Senior Product Manager Adam Solaiman** and **User Experience Manager Tyson Smith** for a behind-the-scenes look at what it takes to turn complex ideas into scalable products inside large organizations. In this session, they’ll share how teams move from ambiguity to execution—navigating organizational complexity, aligning stakeholders, and continuously evolving products after launch. You’ll walk away with insights on how to: * Build and sustain momentum across teams * Adapt to changing priorities without losing direction * Scale products thoughtfully in complex environments Whether you're driving a new initiative or growing an existing product, this conversation will give you practical strategies to keep things moving forward. Come connect, learn, and swap stories with fellow product professionals. \-\-\- Food and drinks will be provided by Switchbox, our generous host. Free parking will be available at the front and back sides of the Switchbox Office.

Customer identity resolution becomes increasingly complex as organizations scale across multiple systems, regions, and data formats. Traditional rule-based approaches often fail to keep up with data variability, require constant manual tuning, and struggle with real-time processing needs. This session presents a practical approach to building a scalable identity resolution pipeline using AWS services and modern AI techniques. The architecture combines data ingestion through Amazon S3 and AWS Glue, transformation pipelines using Spark on EMR, and machine learning models deployed via SageMaker for entity matching and standardization. Graph-based relationship modeling is implemented using Amazon Neptune to improve resolution accuracy by incorporating household and shared attribute context. We will walk through how machine learning models can be used for name and address normalization, how intelligent blocking strategies improve matching efficiency, and how feedback loops can be introduced to continuously improve accuracy. The session also highlights how serverless components such as AWS Lambda can be used for orchestration and real-time processing. **SPEAKER BIO** Mosaic Syed is a Senior Data Engineering and Cloud Solutions Architect with over 20 years of experience designing and delivering scalable, secure, and high-performance data solutions across global enterprise environments. https://www.linkedin.com/in/mosaic-basha-syed-92300856 **CALL FOR SPEAKERS** Learn more: [https://www.awscolumbus.com/get-involved/](https://www.awscolumbus.com/get-involved/) **THANK YOU** *VEEAM* for hosting our meetup! To learn more about *Veeam*, please visit their website: [https://www.veeam.com/](https://www.veeam.com/) **DIRECTIONS** 8800 Lyra Dr #450 · Columbus, OH go to 4th floor. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Join the Columbus AI community for our quarterly gathering — a casual, community-focused evening where everyone has a chance to share, learn, and connect. These open mic–style events give anyone in the community up to **5 minutes** to present a project, share a tool, pose a question, or offer a perspective on the evolving AI space. No slides required — just a welcoming space to exchange ideas and keep the local AI conversation moving. If you’d like to take the stage, message \*\*Chris (the organizer)\*\*with a **title and short description** of what you’d like to share. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.linkedin.com/company/transformlabs/) Sign up also accessible via [Transform Labs Luma](https://luma.com/transformlabshq)

We’re still working to get more people into these Meetups, but our goal is to give PlayYourCourt members a few social tennis outings each week in addition to your practice sessions and Challenge League matches. These Meetups are co-ed, super laid back, and all skill levels are welcome. Post your skill level and a suggested court in the comments section so we can round up as many players as we can for some tennis fun! Also, if you’re looking to meet new practice partners or play some matches and you aren’t already in the PlayYourCourt Community, you can go here to see what we’re all about and sign up: https://www.playyourcourt.com/tennis-community/columbus-oh/meetup/ If you love tennis, we’d love to have you! Be sure and watch the quick video that explains how everything works. Happy hitting! - Scott

🏓 **CSC Pickleball League – Join the Fun!** Whether you're competitive or just want to connect with fellow members, this friendly ladder league is for you! 🗓 **May 19 – July 7** ⏰ Tuesdays \| 7:00–9:00 PM 📍 Match Point Pickleball Club – 350 McCormick Blvd, Columbus 💲 $85 per player (no sub needed if you need to skip a week) **YOU MUST SIGN UP VIA LINK BELOW AND PAY PRIOR TO 5/17 TO RESERVE YOUR SPOT.** [Pickleball Summer 2026 - Calendar - Columbus Ski Club](https://www.columbusskiclub.org/content.aspx?page_id=4002&club_id=686961&item_id=2948671&actr=3) No equipment required (bring your own paddle if you prefer). Partners rotate weekly, and skill levels are assigned by the facility—no experience needed! Come out, improve your game, and meet great people. All skill levels welcome! Columbus Ski Club Membership is required to participate - don't worry its not expensive and allows you annual access to many other sports leagues and activities along with trips! Sign up for membership here and then proceed to sign up for Pickleball league. Please reach out with any questions! [New Member Sign Up - Columbus Ski Club](https://www.columbusskiclub.org/content.aspx?page_id=60&club_id=686961)

We meet to learn and practice American Sign Language and to grow our familiarity with Deaf culture. Facilitated by hearing folks (with a connection to a professional interpreter) using Deaf-created content. People of all ASL skill levels are welcome! As we learn, we hope to connect more with the Deaf community in Central Ohio. Join us as you're able! Come regularly or just once - whatever you're looking for! Each meetup will explore different topics related to ASL/Deaf culture, and will feature time to practice conversation with one another. Just bring yourself and a willingness to learn!

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Private Group. Closed to the Public Knowing ourselves and understanding our abilities is the first step toward wielding our gifts with control and accuracy. In subsequent classes we will verify and hone our talents with activities and discussion. These are hands-on workshops and participation is expected. The goal of our series will be to develop expertise in areas of particular interest such as mediumship, channeling, divination, healing and, etc.. Our ultimate directions will be determined by class members as we evolve. I look forward to sharing and discovering with you. - Cynthia

**PLEASE BUY TICKETS THROUGH EVENTBRITE. RSVP THROUGH MEETUP IS NOT A TICKET PURCHASE CONFIRMATION.** Strive welcomes you to 'General Business Networking', Columbus' hottest networking event! We are set in the perfect central location in Downtown for all to join. Are you interested in business? Want to elevate your career? Meet Consultants, Analysts of all types, Bankers, Software Engineers, Entrepreneurs, and more who are active in the space or are eager to get started. **\*\*This will be a multi-vertical event\*\*** **There will be professionals with backgrounds in the arts, finance, tech, real estate, healthcare, and more. Come with an open mind, and leave with connections that wouldn't be possible otherwise!** Pack some business cards and come with an open mind! Meet your future business partners, employers, coworkers, investors, and friends. You don't want to miss this opportunity to expand your network and create a brighter future. We will have a space for our event to check-in. The event will go from 6:00 PM - 8:00 PM (feel free to come at any point in this timeframe). Name tags will be provided. Business casual dress code. Job fair attire. **Remember, it's not who you know, it's who you meet tomorrow!** We look forward to meeting you at the event! Sincerely, Strive Networking Team *Refund requests are permitted up to 24 hours after purchase, so long as we are not within 48 hours before the event start time. Refunds will be made in full and repaid to your method of payment. Note that we are unable to reimburse PayPal fees.* *Disclaimer: By attending Strive Networking events you agree to photos/videos taken during the event being used to promote future events.*

Answer Engine Optimization (AEO) has been on the mind of many developers since most of the search engines implemented AIs. The landscape of the internet is shifting beneath our feet. In 2026, users are increasingly bypassing traditional search results in favor of direct, conversational answers from platforms like ChatGPT, Gemini, and Perplexity. If your WordPress site is optimized only for "blue links," you’re missing out on a massive wave of traffic. This meetup will dive into Answer Engine Optimization (AEO), the strategic evolution of SEO. We’ll discuss why visibility in AI-generated summaries is becoming the new "Page 1" and how the "organic click" is being replaced by "brand citations" within AI responses. We can check on what solutions already exist, what can you do yourself by optimizing your Robot.txt. But, also does all this work worth it? I hope to see everyone for the discussion on June 3rd! P.S. We will not meet on May 6th. My friends having a wedding and i am surprisingly much more involved in it. But it gives us all more time to play with AEO!

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

Free monthly networking for Columbus business owners. Real conversations, real connections, no forced formats. Space is limited. RSVP now. Good marketing starts with good relationships. That is what this event is built around. Networking Night is a free monthly event for local business owners in Columbus who want to build real connections with other serious operators in their market. No structured rotations. No forced elevator pitches. Just a room full of local business owners who are worth knowing, in a space that makes it easy to have an actual conversation. Register here: [https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275](https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275)

Have a small business? Ever wish you could just ask some questions around how to grow your business, get more customers or just know what the freak you are doing with sales? Now is your chance!! Every month we are hosting the "Ask an Expert" at the Columbus Metro Library, Main campus. I will be there to answer your Sales related questions. Drop-in for sales coaching designed to help small business owners, entrepreneurs, and sales professionals sharpen their sales approach. Whether you have questions on how to refine your pitch, are looking to close deals more quickly, or are working on building better client relationships, Smashing Your Sales Goals Coaches are here to help. Drop-in to get expert insights, actionable strategies and real-time solutions to grow your business and generate higher profits. Drop-In Sales Coaching is FREE + OPEN to the public. No appointment needed. First come, first served. EPIC Learning created. Accelerate Columbus supported.

[ECDI Pop-Up Market Official Registration Site --> https://www.eventbrite.com/e/ecdi-pop-up-market-tickets-1986071755083](https://www.eventbrite.com/e/ecdi-pop-up-market-tickets-1986071755083) Celebrate Small Business Month by shopping local for food, drinks, and handcrafted gifts! Join us for the ECDI Pop‑Up Market, a celebration of local entrepreneurs during Small Business Month. Explore delicious food and drinks, discover handcrafted goods, and shop unique items from small businesses in your community. Whether you’re looking to support local makers, discover new favorites, or pick up a thoughtful gift, this market has something for everyone. **What you’ll find at the market:** * Local food and beverage vendors * Handcrafted goods and unique gifts * A chance to meet and support small business owners in your community * An easy, fun way to discover new local favorites [SCORE Central Ohio](https://www.score.org/ "https://www.score.org/") will also be on site to talk about their small business mentorship program. **Market Vendors:** Baked Goods * Shante Makes Body Care * [Bellas Natural Beauty Products](https://www.facebook.com/Bellasnaturalbeautyprod/ "https://www.facebook.com/Bellasnaturalbeautyprod/") Clothing & Accessories * [The Krafted Kollection](https://www.thekraftedkollection.com/ "https://www.thekraftedkollection.com") * [Loayza Elegant Jewelry](https://www.loayzaelegantjewelry.com/ "https://www.loayzaelegantjewelry.com/") * [Swahili House 254](https://www.swahilihouse254.com/ "https://www.swahilihouse254.com") Food/Beverage * [Aqua Pure Central Ohio](https://aquapurecentralohio.com/ "https://aquapurecentralohio.com") * [Better Beverage](https://betterbevshop.com/ "https://betterbevshop.com") * [Cherays Banana Pudding](https://www.facebook.com/profile.php?id=61567527322952 "https://www.facebook.com/profile.php?id=61567527322952") * [Dr. May's Thai Kitchen](https://www.drmaysthaikitchen.com/menu "https://www.drmaysthaikitchen.com/menu") * [Kronchy LLC](https://www.kronchys.com/ "https://www.kronchys.com") * [Terra Mezcal Mexican Grill](https://terra%20mezcal%20mexican%20grill/ "https://Terra Mezcal Mexican Grill") Packaged Food * [Grow to Eat, Eat to Live](https://growtoeattolive.com/ "https://growtoeattolive.com/") * [Underworld Feast](https://underworldfeast.com/ "https://underworldfeast.com/")  Since 2004, ECDI has assisted Ohio’s entrepreneurs through their one-stop-shop business services model, suited to meet the needs of all entrepreneurs, regardless of what business stage they’re in. From providing capital to entrepreneurs looking to expand their businesses, to providing focused, business-specific educational opportunities to enhance entrepreneurial skill sets, ECDI works with their clients to meet their specific needs. Whether you merely have a business idea or are opening up your fifth location, we have helped more than 15,000 entrepreneurs to take advantage of the services we provide.