Emerging Markets

**Google Analytics Alternatives** Is it finally time to make the switch away from Google Analytics? Two-and-a-half years ago Jason Packer asked this question at Columbus Web Analytics Wednesday. Since then: Google’s Universal Analytics has been sunset, we’ve changed our name to Columbus Data & Analytics Wednesday, and Jason has released two editions of his book “Google Analytics Alternatives”. Fresh off the release of the 2nd edition of his book, we thought it was time to re-open this conversation. While people love to complain about it, GA’s market share has remained relatively constant (at least in the United States). Why is that? You won’t find any complaints about GA4 in this talk, but rather an overview of what’s currently available in the market and how to frame your decision-making process. We’ll also be giving out some free copies of Jason’s book! So even if you’ve got a “GA4Lyfe” tattoo (no judgement), there’s free books to go with the free pizza and beer. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**Confidence in Bloom: How Creativity Builds Confidence** What happens when creativity becomes an intentional practice? In this month’s Confidence Lab, we’ll gather at **Petals That Inspire: The Flourish Studio** for an evening exploring the connection between creativity and confidence. How making with our hands, engaging our senses, and allowing space for expression can shift how we see ourselves and what we believe is possible. Our featured speaker, **Amanda Lorenzetti**, owner of Petals That Inspire, will share how creativity has shaped her own confidence journey and why creative environments play such a powerful role in well-being, resilience, and personal growth. Drawing from her work leading an experience-driven floral studio and a community-centered workforce development program, Amanda will reflect on creativity as both a personal and collective catalyst. Amanda will also guide us through a **hands-on floral design experience**, creating a fresh arrangement in a wide mouth mason jar. No prior floral experience is needed, just curiosity and a willingness to engage the process. This evening is an invitation to slow down, create, and reconnect with the part of yourself that grows through care, attention, and imagination. You’ll leave with a floral arrangement to take home, and a deeper understanding of how confidence can be cultivated through creative practices. **Featured Speaker: Amanda Lorenzetti** Amanda Lorenzetti is the owner and founder of [Petals That Inspire](https://www.petalsthatinspire.com/) and The Flourish Studio, a social enterprise florist based in Columbus, Ohio. She brings more than a decade of experience in wedding and event sales, paired with hands-on expertise in floral and event design. Amanda’s connection to the floral industry began early, spending time alongside her godmother, a professional florist on the East Coast. After earning her business degree, she returned to her hometown in Connecticut to work as a floral and event designer, blending creative artistry with strong operational and client-focused skills. In 2020, Amanda returned to the floral industry with a renewed purpose, driven by a desire to build a business rooted in creativity, community impact, and sustainability. During this pivotal time, she founded Petals That Inspire—an innovative floral concept that reimagines the traditional florist model by combining event florals, workshops, and experiential offerings with a mission-centered approach to workforce development. Today, Petals That Inspire is a thriving social enterprise known for its thoughtful design, educational experiences, and commitment to empowering young adults facing barriers to entry in the workforce. Amanda is deeply passionate about building businesses that are both profitable and purpose-driven, and she leverages her strong business acumen to create a scalable & sustainable model that inspires creativity while giving back to the community. **What is Confidence Lab?** Confidence Lab is a monthly community experience for bold, thoughtful leaders building confidence from the inside out. Whether you’re launching a business, leading a team, navigating change, or simply striving to show up more fully—you belong here. Our work demands clarity, courage, and conviction—but the pace of daily life can erode our sense of self. Confidence Lab creates space to reflect, reconnect, and grow with others doing purpose-driven work. It’s designed for entrepreneurs, nonprofit leaders, creatives, corporate professionals, activists, and anyone ready to lead with authenticity and impact. ***Please note:*** *All are welcome! If cost is a concern, please use promo code PUBLIC to access a free ticket—we want you to join us.*

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

We will show a variety of methods for building agents that run in Microsoft Foundry. This covers the different types of agents: Prompt, Multi, and Hosted, as well as the development lifecycle using evals and traces.

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

One of the most valuable parts of this community is the opportunity to think out loud with other product professionals. This session is built for exactly that. As we wrap up the quarter, it’s a great time to pause and reflect. What’s on track? What needs adjustment? Where could a small shift create bigger impact? Join fellow product professionals for a focused, interactive conversation designed to help you recalibrate for the next quarter. You’ll have the opportunity to share where you are, hear how others are thinking through similar challenges, and gain fresh perspective you can bring back to your team and organization. We’ll gather at 8:00AM, with discussion starting promptly at 8:15AM. 📍 First Watch - 7227 N High St Located in: The Shops at Worthington Ample parking is available. Food and beverages will be available for purchase. Start your morning with clarity and connection — we hope to see you there! ☀️

**Understanding the Columbus Housing Market: Let’s Talk Downsizing for Seniors** Understanding the Market to Make Your Best Move Yet Thinking about downsizing or helping a parent prepare for a move? Join us for a friendly, educational seminar designed specifically for seniors in Central Ohio. We’ll break down what’s happening in today’s Columbus housing market, explore timing and planning for downsizing, and discuss easy ways to prepare a longtime home for sale—without overwhelm. You’ll also learn about low‑maintenance housing options, financial considerations, and simple steps to make your next move smooth and stress‑free. This is a relaxed, no‑pressure event where you can ask questions and get practical advice tailored to seniors and their families. Hosted by: Katie McCartney, Broker & Senior Real Estate Specialist® (SRES)

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Drake Lundstrom is presenting: Code Anywhere by Talking to your Phone Abstract: Have you heard the trend of people deploying code anywhere from checkout lines to doctors' offices? In this talk, you will learn how to talk to your phone and have an app on Azure to show your friend 5 minutes later. The basic DevOps tools you already know, plus a little bit of AI magic, are all you need! If you want to follow along, the demo will be in Azure with GitHub Actions and GitHub Copilot, and you can have it set up on your phone by the end of the session. Just come in with an Azure account and a GitHub repo. Join us for pizza, drinks, and networking @ Improving's office. Doors open at 5:45.

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Discover Kiro, AWS’s innovative development environment that adapts to your workflow. Whether you prefer specification-driven development or a more intuitive, vibe-based approach, Kiro empowers you to build applications your way. In this session, speakers will explore Kiro’s core functionality and its evolution through re:Invent 2025, along with demonstrations of prompts used to create APIs, hooks, and steering documents. In the latter part of the session, watch as we build a complete example from scratch, showcasing Kiro’s agentic AI workflow in action for spec-driven development and vibe coding. What You'll Learn - Core Kiro concepts and development philosophy Feature evolution: pre and post re:Invent 2025 Practical examples: API creation, hooks, and steering docs Live coding demonstration with real-time problem solving Who Should Attend - Developers, solutions architects, and technical leaders interested in modern AWS development tools and AI-assisted coding workflows. **Speakers Bio:** Matthew Jorat: Matthew Jorat is a Customer Solutions Manager at AWS with nearly three decades of expertise in AI, cloud transformation, migration, modernization, IT, technology, and business. His career spans infrastructure engineer, solutions architect, security auditor, customer success director, support and services director, and operations officer. He was an early adopter of AWS services as a customer, and his current role at AWS uniquely blends his technical and business skills as he partners with executive teams to translate strategic priorities into measurable business outcomes through cloud adoption, AI implementation, and operational excellence. Matt leads end-to-end AI initiatives for enterprise customers, identifying high-impact use cases and maintaining relentless focus on measurable ROI. He holds eight AWS certifications and serves as Adjunct Professor at Franklin University teaching cloud computing and AWS architecture. His expertise encompasses GenAI, agentic AI systems, migration, modernization, and optimization strategies that drive transformation at scale. [https://www.linkedin.com/in/mattjorat/](https://www.linkedin.com/in/mattjorat/) Girish Bhatia: Girish Bhatia is a seasoned technology delivery leader with deep expertise in cross-domain program management. He holds multiple AWS certifications, including AWS Certified Solutions Architect – Associate, AWS Certified Developer – Associate, and AWS Generative AI Practitioner, and is also an AWS Community Builder. Girish brings over two decades of experience in the information technology industry. Throughout his career, Girish has led major technology-driven business transformation from modernizing on-premises applications to driving large-scale cloud migrations. His work includes API-based integration platforms, data-center and mainframe modernization, and enterprise cloud adoption initiatives. Based in Columbus, Ohio, Girish works at a tech-forward fintech company. He is passionate about AWS serverless architectures, Generative AI and emerging cloud technologies. An avid learner and builder, he continues to explore and apply the latest innovations in AWS to help organizations accelerate their digital transformation. https://www.linkedin.com/in/girishbhatia/[https://www.linkedin.com/in/girishbhatia/](https://www.linkedin.com/in/girishbhatia/) **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

NFT's are here to stay folks! This is a group for like minded people interested in understanding, leveraging, using, creating for, profiting from, trading too i suppose, NFT's.. everything around them, complexity, fear and exploits, best practices and more. **PLUS** This group will talk AI ART tools, techniques, artists, video, audio, prototypes and more in the AI assisted production space- ART specifically, but we can get into any aspect of some of the cooler things happening in AI in general.

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. [Add to Calendar](evolvecolumbus.eventcalendarapp.com) What to Expect: \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

**Tickets are on sale now**

Is your business taking more of your time than you would like? [Rob Young](https://www.linkedin.com/in/cinci-robyoung/) principal at [Stage 3 Group](https://www.linkedin.com/company/stage-3-group/), hosts this workshop series and is the author of Stage 3 Success. * Provides a framework and a playbook for leaders of emerging businesses * Reviews business management tools and techniques for scaling and maturing a business * How to recognize and leverage stories hidden in financial statements * How to implement financial and operational controls and use leading indicators to spot trouble before it occurs * How to manage your time for maximum effect * How to deal with nonperforming employees * How to create standard operating procedures throughout your organization Four sessions will include two hours of content and an optional 90-minute hands-on lab. Reserve your spot via this link: https://clintonvilleba.com/calendar/#!event/2026/3/20/chaos-to-clarity-to-control ($200 for non-CABA members.)