Evolutionary Business
Meet other interested in Business Evolution, the movement of business into a new generation that is more sustainable and wholistic. Gather to discuss the changing focus of business from just making profit to adding value to the shareholders, employees and the community. Business owners, professionals, researchers and casual observers alike are welcome!
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Frequently Asked Questions
Yes! Check out evolutionary business events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
Discover all the evolutionary business events taking place this week here. Plan ahead and join exciting meetups throughout the week.
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Evolutionary Business Events Today
Join in-person Evolutionary Business events happening right now
Profs & Pints Northern Virginia: Artemis II and Beyond
[Profs and Pints Northern Virginia](https://www.profsandpints.com/washingtondc) presents: **“Artemis II and Beyond,”** on how the recent space mission fits into long-term plans for the Moon, with Michael J. Neufeld, retired senior curator for the Space History Department of the Smithsonian’s National Air and Space Museum.
[Advance tickets: $13.50 plus sales tax and processing fees. Available at [https://events.ticketleap.com/tickets/profsandpints/northern-virginia-artemis-ii-beyond](https://events.ticketleap.com/tickets/profsandpints/northern-virginia-artemis-ii-beyond) .]
NASA’s recent, spectacular Artemis II mission is a sign that the United States is serious about sending humans to the Moon again.
Gain an understanding of how Artemis II fits in both past and planned lunar missions with historian Michael Neufeld, who was lead curator of the Smithsonian’s Destination Moon exhibit. He has taught at Johns Hopkins, Colgate, and other universities, and is the author or editor of nine books dealing with the history of technology.
He’ll start by looking at the aftermath of the Apollo program of a half century ago and why it ended only four years after its first lunar mission. He’ll consider why no lasting lunar programs emerged from major announcements by two presidents, George H.W. Bush and George W. Bush, that astronauts would be going back to the Moon and on to Mars.
His vividly illustrated lecture will then explore how Artemis is a product of a human spaceflight program that has changed dramatically over the past 50 years. We’ll look at how collaboration with Europe, Canada and Japan became integral to the shuttle and International Space Station programs, and how the rise of new commercial space companies such as SpaceX has enabled NASA to buy both space services and space craft.
Both international and commercial partners are involved in the latest Moon efforts, with SpaceX and Blue Origin expected to supply the landers to take astronauts down to a planned base on the Moon’s South Pole. How soon will any of this happen? Probably not as quickly as NASA says, but the specter of a Chinese landing on the Moon by 2030 is one obvious reason to keep things moving along.
We’ll look at the sustainability of the Artemis space program for at least the next decade or so. You’ll emerge from the talk with no doubt that exciting days are ahead for space fans. (Doors: $17, or $15 with a student ID. Listed time is for doors. The talk starts 30 minutes later.)
Image: The Artemis II mission launch (NASA photo).
RUMBA LATINA: LIVE MUSIC!
**RSVP: https://www.tastetakeover.com/event-details-registration/rumba-latina-live-music**
We heard you, Northern Virginia ❤️🔥
For the first time ever, we’re taking over this beautiful new space under new ownership as of May 1st and bringing the community together for a night full of music, culture, dancing, and connection 💃🏽
This venue already has a special place in our hearts 🇻🇪🇨🇴
With our founder being Venezuelan and our co-founder being Colombian, this experience is right up our alley and feels like home to us. We’ve been looking for a space like this to bring our community together with authentic Latin vibes, amazing food, music, and flexibility you don’t usually find around the DMV.
Join us for Rumba Latina featuring LIVE music by Camilo Cruz 🎤🎶, incredible Venezuelan and Colombian food 🍽️🔥, a full kitchen open until 1AM, club lighting , stage entertainment 🎭, room to dance 💃🏽, VIP sections 🥂, big clean bathrooms 🙌🏽, and seating available throughout the venue 🪑
Plus FREE parking and a HUGE parking lot 🚗💨
If you’re coming from DC or Maryland, we promise it’s not far and it’ll absolutely be worth the trip 🌎 We love moving around the DMV and introducing our community to different spaces, experiences, and hidden gems. This is only the beginning because we have BIG plans for this venue 👀🔥
This event is hosted by our 501(c)(3) nonprofit, TASTE Takeover ❤️🏳️🌈 Your entry fee helps support the entertainment, venue costs, artists, and future inclusive community events we continue building for the Latin and LGBTQ+ community.
Bring your friends, coworkers, family, and come experience something different with us on May 30th 🎉🔥
🎟️ RSVP: [TASTETAKEOVER.COM](http://tastetakeover.com/)
📲 STAY CONNECTED
🌐 Website: tastetakeover.com
🤝 Meetup: Meetup.com/TASTETakeover
💬 Join our WhatsApp Community Group
📸 Instagram: @tastetakeover \| @mamacitafestival
🎵 TikTok: @tastetakeover.dmv
Follow us for upcoming live events, giveaways, announcements, festivals, and more 🎶
Thank you for supporting community, culture, live music, small businesses, and safe inclusive.
We can’t wait to see you there!
✨ Resonate to the God Current Within You! ✨
* Workshop: ***Resonate to the God Current Within You***
* Video Presentation by Sri Doug Kunin ***The Quest For God Consciousness***
* Keynote talk by Guest Speaker Bob Lawton
***Spiritual Keys For Your Journey Home to God***
* Discussions, creative arts, panels
* Catered Lunch Included
👉 Free for Guests (Limited Seats) Pre-register by May 21st, 2026
👉For the full program and to Registration go to: [eckankarmaryland.org](https://eckankarmaryland.org/)
**Maryland ECK Center, Third Floor**
**1738 Elton Rd., Suite 314**
**Silver Spring, MD 20903**
**Suggested donations, which include lunch, are listed on the registration page.**
**[CLICK HERE TO REGISTER](https://eckankarmaryland.org/2026-day-of-eck/)**
**Presented by the Maryland & D.C. Satsang Societies, Inc., Chartered Affiliates of ECKANKAR.**
**Copyright © 2026 ECKANKAR. The terms ECKANKAR, ECK, EK, MAHANTA, SOUL TRAVEL, and VAIRAGI, among others, are trademarks of ECKANKAR, PO Box 2000, Chanhassen, MN 55317-2000 U.S.A.**
Home Buyer Webinar
Learn more about our Home Buyer Program
* get up to $202k in down payment assistance through HPAP
* get up to $25K in grants from Maryland Mortgage Program
* downpayment assistance options through DC Open Doors
* how to qualify and what loans are available
* loan application and approval process
* repeat home buyer options
* purchase price limits
* market insight and home buying steps in a competitive market
SIGN UP AT THE LINK BELOW:
[https://www.enggarcia.com/egpwebinars/](https://www.google.com/url?q=https://www.enggarcia.com/egpwebinars/&sa=D&source=calendar&ust=1705256818169980&usg=AOvVaw0qgqMgQjduPHADDDggU6H6)
Quads & Doubles Volleyball - Competitive BB+/A
Let's get together to play some competitive quads and doubles volleyball.
**COST**: FREE
**Court Type**: Outdoor grass
**Minimum Skill Requirements**: BB+ (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details)
Attention:
1. This event is **NOT on a first come-first serve** basis and players with higher skill level and players who can bring a net/ball will get priority over others on the wait list.
2. Since skill levels are **self-reported**, some new attendees may not meet the expected level. For doubles, we encourage you to choose a partner you can enjoy the game with, and since this a competitive event, it is okay if you make a strong team and win all the games.
3. Each person must help set up and take down one net, leaving some nets unset for latecomers.
4. Please answer all questions, so it's helpful for us to organize the event.
**Smiley Social documents:**
1. [Group Rules](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg)
2. [Smiley Social Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/edit)
3. [Good doubles partner](https://docs.google.com/document/d/14weEw-P52XKx0P8K2l-ZOFtYU61wmfdkSkopbG5avro/)
4. [Liability Waiver](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco)
DC Open Doors Home Buyer Webinar
Every Saturday at 11am!
RSVP at the following link to receive login details:
https://www.enggarcia.com/hbscaphill/
The Districts Best first time home buyer webinar
Learn about the home buying process
How to qualify & what loans are available
Qualifying for DC Open Doors and other programs
Reduced down payment and closing cost opportunities
We're looking forward to seeing you soon!
Signal Film Festival
The Signal Film Festival at Silver Branch Brewing Company is dedicated to the power of short-form storytelling, showcasing films up to 10 minutes in length across narrative, documentary, animation, and more. Benefiting the Alzheimer’s Association National Capital Area Chapter, the Signal Film Festival is dedicated to unique cinematic voices that cut through the static to deliver compelling, impactful, and innovative stories.
Admission is FREE, seating is limited and on a first come first serve basis. If you do not have a ticket, simply check in at the registration table upon arrival.
The Festival takes place in-person on May 31, 2026 the Silver Branch Brewing Company from 4:00pm to 8:00pm. The address is 8401 Colesville Road #150, Silver Spring, MD 20910.
PARKING: Paid parking available one block away at the county's Cameron Street Garage on 8530 Cameron Street (Better pricing than street or private parking.)
\-\-\-\-\-\-\-\-
Tentative Schedule:
4:00 PM - 5:00 PM: Doors Open & Networking
5:00 PM - 5:15 PM: Welcome & Opening Remarks
5:15 PM - 7:30 PM: Film Screenings
7:30 PM - 8:00 PM: Audience Voting & Awards Ceremony
8:00 PM - 10:30 PM: After Party & Networking at the Silver Branch Brewing Co.
\-\-\-\-\-\-\-\-
Visit [https://www.signalfilmfestival.com](https://www.signalfilmfestival.com/) to keep up to date.
\-\-\-\-\-\-\-\-
Awards & Prizes:
"Silver Branch Award" - Audience Favorite Film
"Arlyne Award" - Jury Award for Best Mini Film
"Howard Award" - Jury Award for Best Short Film
\-\-\-\-\-\-\-\-
For more information about the Signal Film Festival visit [https://www.signalfilmfestival.com](https://www.signalfilmfestival.com/).
To keep up with festival news and details follow us on social media:
Facebook - [facebook.com/SignalFilmFestival](facebook.com/SignalFilmFestival) -and- [facebook.com/groups/dcfilmmakers](facebook.com/groups/dcfilmmakers)
Instagram - [instagram.com/signalfilmfestival](instagram.com/signalfilmfestival)
Twitter - [x.com/signalfilmfest](x.com/signalfilmfest) -and- [x.com/brianfilms](x.com/brianfilms)
TikTok - [tiktok.com/@signalfilmfestival](tiktok.com/@signalfilmfestival)
\-\-\-\-\-\-\-\-
This event is supported by the Brian Frankel Law Firm, DC Filmmakers Group, Wheaton Film Festival, Silver Branch Brewing Company, and the Alzheimer’s Association National Capital Area Chapter.
Evolutionary Business Events This Week
Discover what is happening in the next few days
Meaningful Conversation and Coffee - Northside Social Falls Church
**Join us in Falls Church for conversations that go beyond small talk.**
Higher Grounds – Falls Church is where this growing network of gatherings began: a space for thoughtful, authentic dialogue about what matters most. Whether we’re exploring the nature of happiness, the challenges and possibilities of midlife, spirituality, culture, capitalism, parenting, or the role of art and travel in a meaningful life, every conversation is shaped by the people in the room.
There’s no set leader or rigid agenda—just a shared commitment to listen as much as we speak. We start with brief introductions focused on what makes you *you* (not your LinkedIn bio), then dive straight into whatever is on people’s minds. The direction of each meetup emerges organically, making every event unique.
MANDATORY: PLEASE REVIEW OUR COMMUNITY GUIDELINES IN THE GROUP DESCRIPTION. Everyone is expected to engage in respectful conversations and listen deeply as well as share. We have a zero tolerance policy of sexual harassment and hate speech.
Come ready to share, reflect, and connect with others in Falls Church who are also seeking deeper conversations.
**Suggested Questions: Life Stages & Transitions**
1. What did you think you'd have figured out by now that you're still completely winging?
2. When did you realize your parents' advice was for a world that no longer exists?
3. What are you finally old enough to stop pretending to care about?
**Suggested Questions: Identity After the Roles**
1. Who are you when nobody needs anything from you?
2. What dream keeps resurfacing even though the "practical" time has passed?
3. How do you handle having the freedom you always said you wanted?
**Suggested Questions: AI & Being Human**
1. What human experiences will AI never truly understand?
2. If machines handled all your have-to's, what would you actually do?
3. What becomes more precious as everything becomes automated?
**Suggested Questions: Belief & Meaning**
1. What certainties have you given up, and what rushed in to fill that space?
2. How has knowing someone who died changed how you live?
3. What do you believe now that would shock your younger self?
**Suggested Questions: The Modern Psyche**
1. What anxiety do you carry that previous generations didn't have?
2. Which of your survival strategies are you ready to retire?
3. What uncomfortable truth about happiness did it take you years to accept?
**Suggested Questions: Work & Purpose**
1. When did you stop believing that your job would complete you?
2. What would you do for work if money and status weren't factors?
3. How has your definition of "making it" changed over the years?
**Suggested Questions: Relationships & Connection**
1. What relationship dynamic do you keep recreating, and why?
2. When did you realize your parents were just people trying their best?
3. What kind of loneliness doesn't go away even when you're with others?
**Suggested Questions: Time & Mortality**
1. What are you running out of time to say or do?
2. How differently do you spend your time knowing it's finite?
3. What will you regret not trying, even if you fail?
**Suggested Questions: Society & Culture**
1. What social convention do you follow even though it makes no sense?
2. Which generation do you understand least, and what might you be missing?
3. What aspect of how we live now will seem insane in 20 years?
**Suggested Questions: Personal Philosophy**
1. What rule for life did you create after learning something the hard way?
2. When did you stop believing that everyone else had it figured out
3. What paradox about life have you learned to live with?
Scythe [Punchbowl Social, 1st Floor (Ballson, VA)]
Scythe is an engine-building game set in an alternate-history 1920s period. It is a time of farming and war, broken hearts and rusted gears, innovation and valor. Spirit Island --> Punchbowl Social, 1st Floor (Ballson, VA)
Meaningful Conversation and Coffee. At Caffe Amouri in Vienna
Join us for conversations that go beyond small talk, diving into topics like the shifting nature of spirituality, the challenges and joys of midlife transitions, the impact of culture and capitalism, and the search for meaning in art, travel, and daily life. Our gatherings are about genuine, thought-provoking dialogue, with no set leader or strict agenda—just an open space to share ideas, perspectives, and experiences that matter to us. The direction of the discussion is shaped by everyone who shows up, making each event unique and enriching.
Come ready to share, reflect, and connect with others who are also seeking deeper conversations. Let the conversation flow from topic to topic. Optional questions are listed below.
Optional Questions: Life Stages & Transitions
1. What did you think you'd have figured out by now that you're still completely winging?
2. When did you realize your parents' advice was for a world that no longer exists?
3. What are you finally old enough to stop pretending to care about?
Optional Questions: Identity After the Roles
4. Who are you when nobody needs anything from you?
5. What dream keeps resurfacing even though the "practical" time has passed?
6. How do you handle having the freedom you always said you wanted?
Optional Questions: AI & Being Human
7. What human experiences will AI never truly understand?
8. If machines handled all your have-to's, what would you actually do?
9. What becomes more precious as everything becomes automated?
Optional Questions: Belief & Meaning
10. What certainties have you given up, and what rushed in to fill that space?
11. How has knowing someone who died changed how you live?
12. What do you believe now that would shock your younger self?
Optional Questions: The Modern Psyche
13. What anxiety do you carry that previous generations didn't have?
14. Which of your survival strategies are you ready to retire?
15. What uncomfortable truth about happiness did it take you years to accept?
Optional Questions: Work & Purpose
16. When did you stop believing that your job would complete you?
17. What would you do for work if money and status weren't factors?
18. How has your definition of "making it" changed over the years?
Optional Questions: Relationships & Connection
19. What relationship dynamic do you keep recreating, and why?
20. When did you realize your parents were just people trying their best?
21. What kind of loneliness doesn't go away even when you're with others?
Optional Questions: Time & Mortality
22. What are you running out of time to say or do?
23. How differently do you spend your time knowing it's finite?
24. What will you regret not trying, even if you fail?
Optional Questions: Society & Culture
25. What social convention do you follow even though it makes no sense?
26. Which generation do you understand least, and what might you be missing?
27. What aspect of how we live now will seem insane in 20 years?
Optional Questions: Personal Philosophy
28. What rule for life did you create after learning something the hard way?
29. When did you stop believing that everyone else had it figured out
30. What paradox about life have you learned to live with?
SRF is offering ONLINE MEDITATIONS in today's climate
PLEASE CHECK THE ONLINE MEDITATION CALENDAR FOR DETAILS OF THESE MORE THAN 50 SERVICES A WEEK- https://onlinemeditation.yogananda.org/calendar/
Capoeira
Capoeira (capo-way-ra) is an Afro-Brazilian martial art that is unlike any other martial art. Capoeira incorporates flowing movements with kicks, dodges, and some acrobatics. It is often mistaken for a dance for those reasons. Since it’s origins in the 17th century, it has evolved from a secret fighting practice into an art emphasizing self-expression and community celebration. It is great for the body and mind! In addition to gaining strength and flexibility in class, students learn about Brazilian culture, history, and language (Portuguese). On November 26, 2014 capoeira was granted a special protected status as "intangible cultural heritage” by UNESCO.
No need to have a Capoeira background to join this class, just an open mind to try out a new way to move! Beginners welcome.
**Please reserve your spot at www.piesfitnessyoga.com**. The session is offered InStudio only. **Sign up for sessions must be made at least 2 hours prior to class.**
The address is 1322 Prince St. Alexandria, VA 22314.
Our entrance is located on the side of the building, parallel to West St. **Street parking is available and additional parking is located at Shiloh Baptist church, spaces 3,5,7,9.** The church is located across the street from the studio, on the corner of Duke St. and West St.
High Interaction Board Games at Western Market
We play a variety of games with a focus on high interaction Euros.
Events will start with quick games while people arrive and eat lunch. We will start longer games between 1:30pm and 2pm. While the official end time is 5pm, people are welcome to continue playing games afterwards. Western Market closes at 7pm on Sundays.
This page has more examples of high interaction Euros: [Old-school German-style Games](https://boardgamegeek.com/guild/view/3948). Here are some games that have been played at past events:
High Interaction Euros
* [Medici](https://boardgamegeek.com/boardgame/46/medici)
* [Catan](https://boardgamegeek.com/boardgame/13/catan)
* [Hansa Teutonica](https://boardgamegeek.com/boardgame/43015/hansa-teutonica)
* [Puerto Rico](https://boardgamegeek.com/boardgame/3076/puerto-rico)
* [Concordia](https://boardgamegeek.com/boardgame/124361/concordia)
* [Power Grid](https://boardgamegeek.com/boardgame/2651/power-grid)
* [Brass: Birmingham](https://boardgamegeek.com/boardgame/224517/brass-birmingham)
Other high interaction games
* [Innovation](https://boardgamegeek.com/boardgame/63888/innovation)
* [Imperial](https://boardgamegeek.com/boardgame/24181/imperial)
There are a variety of food and drink options. Western Market is allowing us to use the space for free. Please reciprocate by purchasing something, even if it is just a soda.
Directions
If you're taking the Orange, Silver, or Blue lines, exit at the Foggy Bottom metro station and walk two blocks to the east. If you are taking the Red Line, Farragut North is an approximately a 15 minute walk away.
There is also free street parking to the north.
Evolutionary Business Events Near You
Connect with your local Evolutionary Business community
Marketing Monday Networking
Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week.
You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring.
Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell.
**This month**
Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads.
**What to expect**
Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM.
**Who this is for**
Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community.
**Not the right fit if**
You are here to pitch the room or recruit for an MLM.
**Details**
* Second Monday of every month
* 12:00 to 1:30 PM
* Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219
* Order lunch and drinks at the counter when you arrive
* Free to attend, RSVP required, space is limited
**About the host**
Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com.
Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)
Gold Star Business Networking
Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!
Evolve Synergy: Westerville Chapter
At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey.
[Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/)
\*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected!
Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.
Join Biggest Community | Investors Founders | Columbus | Online
Please reserve your spot by registering on the below link :
**Reserve**
https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup
**QUESTIONS ?**
Pls Reach out to;
Ridhi - +971504724873 ( WhatsApp Only)
QA or The Highway 2026
QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry.
This is a ticketed event please register here:
https://www.qaorthehwy.com/
Featured Keynote Speakers:
**Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\.
**Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)













![Scythe [Punchbowl Social, 1st Floor (Ballson, VA)]](https://secure.meetupstatic.com/photos/event/3/1/7/4/highres_495312660.webp?w=640)











