Dashboards

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Thanks for being a part of the CABS Meetup Group! We meet @ the COFFEE UNDERGROUND on Indianola Avenue. We play many different games @ CABS - bring your own or play one of the OVER 2222 in our library. What are your favorite games? What was the last game you played? Hope to see and game with you soon! Check us out on Facebook! Doors open early on Saturday Mornings at 10am and around 4pm on Fridays if you are interested in learning new / simpler games ... or new to the hobby or just want to check us out come in early just after noon and we will show you around before the crowd grows. Stay for a game or two, an hour or two or for the day! Your first visit is free and after that it's $5 a meeting or you can join for the year! It's Your Move

Thanks for being a part of the CABS Meetup Group! We meet @ the COFFEE UNDERGROUND on Indianola Avenue. We play many different games @ CABS - bring your own or play one of the OVER 2222 in our library. What are your favorite games? What was the last game you played? Hope to see and game with you soon! Check us out on Facebook! Doors open early on Saturday Mornings at 10am and around 4pm on Fridays if you are interested in learning new / simpler games ... or new to the hobby or just want to check us out come in early just after noon and we will show you around before the crowd grows. Stay for a game or two, an hour or two or for the day! Your first visit is free and after that it's $5 a meeting or you can join for the year! It's Your Move

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

The Forge does have a full bar and kitchen. There is no cover charge but they do request all attendees to purchase a minimum of ~20 per person. Soft drink refills are 1 each. Please support our hosts so we can continue to provide great events for the group! The Forge has a large library of games available for us to enjoy. Hosts and regulars will also provide numerous popular games but please bring any games you would like to teach and/or play. Doors open at 6, and we expect gaming to be rolling by around 630. Please promptly end your games and clear out the space at 10pm when the bar closes. We encourage socializing but do not permit disruptive behavior of any kind. Thank you for your continued commitment to providing a fun and welcoming space to veteran, newbie, and rookie gamers in the Columbus area. Parking can sometimes fill esrly. There is additional parking lot behind the neighboring Mexican restaurant that is free and easy to walk from but it's a bit hidden.