Fashion Design

The design world is evolving fast and AI is reshaping the way designers and engineers collaborate, create, and deliver products. Join us for an evening of insights, discussion, and networking with industry professionals exploring the future of design and technology. 📅 Thursday, 28 May 2026 🕡 18:30 – 21:00 📍 Hogeschool Utrecht, Padualaan 99, Room 0.011, 3584 CH Utrecht **Featured Talks** • From Design Handoff to Agent Orchestration — by **[Ethem Özcan](https://www.linkedin.com/in/ethemeu/)**, iOS Software Engineer at **Booking.com** • How Designers Are Navigating the AI Shift — by **[I-Chun Chou](https://www.linkedin.com/in/i-chun-chou-0608a597/),** Senior Product Designer at **TomTom** Hosted in collaboration with the **​HU University of Applied Sciences Utrecht (Hogeschool Utrecht)​** this event brings together designers, developers, and curious minds to discuss how AI is transforming workflows, creativity, and product thinking. Whether you're a student, professional, or simply interested in the future of digital experiences, we’d love to see you there. 🎟️ Save your spot and join the conversation.

Beste luisteraars, **Voor de eerste keer organiseren we op veler verzoek een meetup in het Oosten. We gaan dit keer naar Arnhem.** Aan de saté en ribs van Jan is bijna niet te tippen, maar alle ondernemers in Foodhall kunnen er ook wat van. Meer dan 10 restaurants bieden een complete wereldkeuken naar keuze. Dit wordt een speciale editie van Satoshi Radio Meetup. We vieren 28 mei namelijk 🥳 **[12 jaar Arnhem Bitcoinstad](https://arnhembitcoinstad.nl)**! De bitcoinstad van Nederland met meer dan 65 winkels en horecagelegenheden waar je met je bitcoin terecht kan. Overal betaal je eenvoudig via ⚡Lightning. Deze meetup wordt wederom mede-mogelijk gemaakt door **[Blockrise](https://www.blockrise.com)**. Het eerste drankje krijg je van Jos 🍻. **Neem een vriend of vriendin mee**. Wel even aanmelden ajb. **Wil je mee eten?** Dat kan! Bestel je eten bij een van de 10+ foodstands naar keuze. Nadat je hebt besteld ontvang je een buzzer die afgaat op het moment dat het gerecht klaar is. Als de buzzer afgaat, kun je de bestelling ophalen bij de foodstand. Zo kun je samen genieten van de heerlijke culinaire gerechten die Foodhall Arnhem te bieden heeft. De bar biedt een ruime selectie aan drankjes en cocktails die passen bij de gerechten van de food stands. Gemiddeld genomen heb je voor €30 heerlijk gegeten. Datum/tijd: 28 mei 2026, 17:00 uur Locatie: **[Foodhall](https://foodhallarnhem.nl)**, Rijnkade 49, 6811 HB Arnhem Eten: Keuze uit meer dan 10 verschillende wereldkeukens. Kosten: Deelname is gratis. Je betaalt enkel voor je eigen eten en drinken. Betalen: Pin, contant of bitcoin (lightning). **Meld je aan** via deze meetup pagina zodat we weten hoe veel mensen er komen. Er is een beperkte capaciteit beschikbaar. Zo weten we zeker dat we niemand teleur hoeven te stellen. Tot dan, Bert, Bart, Peter en Mike

**IMPORTANT! Please register on Luma page** https://luma.com/5z7y1hdp Utrecht. AI or Not AI: Ship It or Skip It — Networking Event in Utrecht ​**Who is this for?** You ship things. You build things. You've probably used AI this week and had thoughts about it — good, bad, or "wait, why did it do that." Come argue about it with people who get it ​**What's the format?** Bring your idea — a product, a feature, a tool, anything — and pitch it to the room in 2 minutes. The crowd votes: does this actually need AI, or is it just hype? Ship It or Skip It. No expertise required, no slides needed — just your idea and an honest crowd. ​**Agenda** * ​Pitches & live voting * ​Drinks & chaos * ​Actual conversations with actual humans ​**When & where** 📅 28.05.26 🕛 17:30 - 20:00 Utrecht Time (CET) 📍 HET GEGEVEN PAARD Vredenburgkade 11 3511 WC UTRECHT (ground floor at Tivoli) ​ 🗣 Language: English This event organised by Projector Institute ambassadors. Projector — online institute for independent education in your profession. [https://prjctr.com/](https://prjctr.com/?utm_source=luma) Come solo or bring a friend — you’ll find your people anyway.​ Please arrive 5–10 minutes early to grab a drink and settle in before we start (so we can kick off on time).

Every AI pipeline starts with one question: where does the data come from? In this hands-on workshop, we'll answer that question using Scrapy, one of Python's most powerful web scraping frameworks. You'll go from a blank project to a working spider that harvests structured data from the web, ready to feed into your next AI or data science project. We'll cover: • Scrapy vs. lighter tools (Requests & Beautiful Soup), and when each makes sense • Extracting data from HTML using CSS selectors • Following links and handling pagination at scale • Writing clean, structured output to a file • The ethical and legal side of web scraping Bonus (Gold Star): a chapter on scraping JavaScript-rendered pages for those who want to go further. 🐍 Python basics assumed — no prior scraping experience needed **Agenda** \- 18:00 Doors Open \- 18:30 Start of the Workshop \- 20:15 Workshop Closing & Announcements \- 20:30 Networking \- 21:00 Event Closing **GitHub Repo** [Scalable Data Harvesting for AI](https://github.com/pyladiesams/scalable-data-harvesting-for-ai-may2026) **Stream** [YouTube Stream](https://www.youtube.com/watch?v=0wqXbShaAvU) ​**📧 Contact** Are you interested in speaking at one of our events? Have a good idea for a Meetup? Get in touch with us at [amsterdam@pyladies.com](mailto:amsterdam@pyladies.com) ​💬 Find us on the PyLadies Global workspace: 1. ​[https://slackin.pyladies.com](https://slackin.pyladies.com/) enter your email address. Accept the email invitation 2. ​Go to workspace [https://pyladies.slack.com](https://pyladies.slack.com/) 3. ​Join channel #city-amsterdam 4. **Scalable**

𝗗𝗮𝘁𝗮 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝗶𝘀 𝗯𝗮𝗰𝗸 — 𝗮𝗻𝗱 𝘁𝗵𝗶𝘀 𝗼𝗻𝗲 𝗶𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 🌱 On **Thursday, May 28**, we are proud to host a special **Data Thursday** edition at **B. Amsterdam**: **Cloud & Climate Pub Quiz** ☁️🌍 This will not be a classic sit-back-and-listen meetup. This is a **taste-of-tech game night** where #climate, #cloud, #AI, #CO₂, #costoptimisation and a bit of controlled chaos come together in one big interactive quiz. At **Data Tribes & EcoVerum,** we believe that climate impact, sustainability reporting and regenerative transformation all start with better data. This evening brings that belief to life in the most Data Thursday way possible: with sharp questions, practical insights, team play, pizza and drinks. Your personal quiz masters for the evening: 👷‍♂️ **Henk van der Valk** Platform & Intelligence Architect 👷‍♂️ **Marcel van der Kuil** Data & AI Impact Engineer Together, Henk and Marcel will join forces as **Buurman & Buurman for Cloud & Climate**, fixing things one quiz round at a time. Think climate science, cloud optimisation, AI-assisted answers, sharp questions, practical insights and probably a few moments of **“A je to!”** along the way. The evening includes three rounds: 🌍 **National Climate Quiz** 🌡️ **Climate Interactive EN-ROADS simulator** ☁️ **Cloud optimisation: cost, CO₂ and Scope 3** Bring your laptop. Teams will compete for points, prizes and eternal Data Thursday glory. AI is allowed, but beware: some answers need to be explained in your own words. 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 **// 18:00** — Doors open + pizza **// 18:30 – 19:15** — First round **// 19:15 – 20:00** — Second round **// 20:00 – 20:45** — Third round **// 20:45 – 21:00** — Wrap-up / evaluation **// 21:00 – 21:30** — Drinks & networking **// 21:30** — End 📍 **The Henry, B. Amsterdam — B.1** Johan Huizingalaan 763a, Amsterdam A big thank you to **B. Amsterdam** for once again supporting the Data Thursday community. Because without reliable data, there is no reliable climate action. And this time, we are testing what grows when cloud, climate, AI and community come together. Greetings, Data Tribes Inc & EcoVerum

🎟️ **[REGISTER FOR THIS EVENT HERE](https://www.ministryoftesting.com/chapters/mot-netherlands/events/mot-netherlands-280526)** 🎟️ **The MoaCM ... which sounds a bit like Mokum (nickname for Amsterdam).** Every tester knows there’s always more going on beneath the surface: the unspoken questions, the unexpected discoveries, the “wait… what just happened?” moments that shape our craft. Our next chapter meeting leans right into that spirit. We’re pulling back the curtain on the things we don’t always talk about, the stories that don’t make the slides, and the hidden agendas that quietly steer our testing journeys. We offer you an evening full of curiosity, connection, and a few delightful surprises. Two awesome speakers will take the stage with talks crafted especially for this event. Sorry, no spoilers, but trust me, you will want to be in the room when they drop their insights. Add great food, lightning talks, stroopwafels, and the kind of hallway conversations that only happen at Ministry of Testing gatherings, and you’ve got yourself a night worth marking in bold on your calendar. **PROGRAM:** **17:00 – Arrival & Grabbing a Seat** Ease in, find your spot, and enjoy your complimentary stroopwafel. Consider it the warm‑up round for your brain. **17:20 – Opening Remarks** A quick kickoff to set the tone and spark your curiosity. **17:30 – Talk 1: Sanne Visser** The wheel is spinning but the hamster is stuck. (Knowing Sanne, expect something sharp, thoughtful, and delightfully unexpected). **18:30 – Dinner** Fuel up with good food, because even testers need to keep their internal combustion engines running smoothly. **19:30 – Talk 2: Veerle Verhagen** tba… (And yes, Veerle will absolutely bring her ever-present energy, brilliant insight, and probably a twist we will not see coming). **20:30 – Closing & Lightning Talks** A few final thoughts from your chapter lead, followed by the community taking the mic. Share an idea, pitch a question, or drop a testing gem … lightning‑style. **Followed by – Networking Drinks** Stay, chat, unwind, and connect. No fixed end time; we leave when the energy fades or the building politely tells us it’s time to go. 🎟️ **[REGISTER FOR THIS EVENT HERE](https://www.ministryoftesting.com/chapters/mot-netherlands/events/mot-netherlands-280526)** 🎟️

**Satoshi Radio komt naar Arnhem!** Op de 12e verjaardag van Arnhem Bitcoinstad organiseert Satoshi Radio een meetup in Arnhem. We verwachten tussen de 50-100 bitcoiners. Ben jij er ook bij? **Wanneer:** 28 mei vanaf 17:00 **Locatie:** Foodhall Arnhem, Rijnkade 49 Zie ook de eigen meetup pagina van Satoshi Radio en meld je daar aan: **[https://www.meetup.com/nl-nl/satoshi-radio-meetup/events/314529869](https://www.meetup.com/nl-nl/satoshi-radio-meetup/events/314529869)** **Let op:** Maak geen gebruik van de QR-codes op de tafels bij de Foodhall, omdat daar geen bitcoin betaaloptie bij zit. Loop even naar de bar en foodstands om je eten/drinken te bestellen en betaal ter plekke met je lightning wallet. Meer dan de helft van de foodstands accepteert bitcoin, je kunt dit herkennen aan de bitcoin sticker. Dit zijn momenteel: \- Pasta Basta \(Pasta\, Bruchetta's\) \- Pizza Autenticas \(Pizza\, Focaccia\) \- Meat The Heat \(Burgers\, Steak\, Frites\) \- Nikkei Sushi bar \(Sushi\, Ceviche\) \- Le Carpaccio Club \(Carpaccio\, Smoothies\) \- The Mexican \(Burrito\, Quesadilla\, Nachios\) \- Sweet Honey Bakery \(voor toetjes\!\) \- De bar \(alle dranken\, behalve smoothies\)

## 🎨**Activity for EXPATS & English Speakers** ☕ Are you an art enthusiast living in or around **Amersfoort, Hilversum, Utrecht, Nieuwegein, IJsseltein, De Bilt and the rest of cities of the Utrecht's province** who love painting or drawing? Maybe you've felt the joy of creating but struggled to find others who share your passion and speak **ENGLISH**? **You're not alone! 😉** ✨✨✨✨✨✨✨ ## 🖌️**About this event** You will meet other Art Lovers like you to Draw, Paint and have some drinks Together ! Our events are not just about sketching or creating art—they’re about building connections. Every two weeks, we meet at a café to have a relaxing time drawing a painting. Please keep on mind that **ENGLISH i**s the official language we will use to integrate everyone in our conversations. ⭕⭕⭕➡️ **IMPORTANT ⬅️** ⭕⭕⭕⭕ ### 👩🏻‍🎨**Book formally your Seat 🪑via [WHATSAPP](https://bit.ly/3BXXE0f)** **If you want to confirm officially your attendance and separate your seat🪑. Book your seat in meet-up, and contact us via [WHATSAPP HERE](https://bit.ly/3BXXE0f) to receive more information on the address of our activities.** **Thanks a lot for your understanding!** 💐🥰 ✨✨✨✨✨✨✨ ### 👩🏻‍🎨**How Does It Work?** This event is simple, this initiative takes 2 Hours. Most of the participants use pencils, water pencils or watercolours. Main aim is to socialize while we draw. There will be plenty of time to talk and get to know each other. We have to mention that this event is suitable for all levels. Many have started to draw in our event actually. Also it is very important that you **[JOIN US AT OUR WHATSAPP COMMUNITY](https://bit.ly/3BXXE0f),** to stay up to date on our upcoming events and participate in our Drawing and Painting Contests! **👉: [https://bit.ly/3BXXE0f](https://bit.ly/3BXXE0f)** 🍀 ✨✨✨✨✨✨✨ ### ☕**Where?** We will meet in different cafes mainly in the *center of Amersfoort ( and some occasions in other cities around)*. I will inform you of the exact place some days in advance this event. The place will depend on the number of attendees. ✨✨✨✨✨✨✨ ### **🎟️ What is included?** 🟢 **2 HOURS TO HAVE FUN!** 🟢 **15 mins warming-up creative activity and paper material**🖌️🎨 🟢 New friendships and **conversations in ENGLISH** in a relaxed atmosphere 🟢 **Souvenir picture** with you and the rest of Art Lovers 📷 🟢 Exclusive **access to our Art Lovers Community** on which you will receive: ***\~\~\~ Drawing challenges,*** ***\~\~\~ Training content,*** ***\~\~\~ FREE Entries only to members*** ***\~\~\~ Drawing Competitions*** 🟢 Time to **create alongside fellow artists and amateurs** 🟢 The freedom to **work at your own pace** 💃🕺🎈 ✨✨✨✨✨✨✨ ### 🖼️**Art Materials?** Bring your own practical art materials to be adaptable to sketch on a coffee table. Like your sketchbook, pencils, watercolor, markets, pencils, your Tablet..etc ✨✨✨✨✨✨✨ ## **See you to Paint, Draw, and drink together!🌟☕🍷🍪🍰**

Hello lovely ladies! Would you like to relax, express yourself creatively without judgement, connect with other like minded women and drink a lil on the side? Then this activity is for you! Come join us on a nice picnic with some paint, laughs and drinks :) This activity is made to: • Connect with other women and make friends • Paint and express yourself however you like. There are no mistakes! • Be yourself in a completely judgement free zone • Laugh • Get yourself out of your comfort zone • Sip 😏🍷 • And to just have fun!! What is provided? • Small canvases 👩🏽‍🎨 • Paint 🎨 • Drinks 🍷 • Good vibes ✨ • Music 💃🏽 Because this is a cost free activity it will be much appreciated if we can all bring a little something for all of us. ( It is definitely not mandatory if you do not have the budget for it!) You can bring: • Drinks (wine, beer, soda, juice, water etc) • Snacks (fruit, chips, crackers, nuts etc) • Blankets! So we can sit on the grass :) • Good vibes • A smile • Leave any judgement at home ;) ‼️THERE ARE LIMITED SPOTS AVAILABLE‼️ ‼️ IF YOU ARE NOT ABLE TO COME ANYMORE PLEASE RSVP BEFORE THE ACTIVITY DATE ‼️

**From DLP Best Practices to Government Cloud Security with Microsoft Purview** **Datum, tijd, locatie** 📅 Datum: Vrijdag 29 Mei 2026 🕐 Tijd: 12:30 - 17:00 📍 Locatie: RawWorks, De Vork 2, 3984 PA Odijk **Introductie** Tijdens deze editie van de Dutch Data Security & Compliance Community Meetup #8 staat de realiteit van data security in zowel commerciële als publieke omgevingen centraal. We combineren twee krachtige praktijkperspectieven: de implementatie van Data Loss Prevention (DLP) binnen organisaties en een grootschalige cloudmigratie binnen de publieke sector met Microsoft Purview. Deze middag draait om concrete ervaringen, technische en organisatorische uitdagingen en lessons learned uit de praktijk. Verwacht inzichten die direct toepasbaar zijn om jouw data security en compliance aanpak te versterken. **Wat kan je verwachten?** **Sessie 1 – DLP in de praktijk: Best practices en lessons learned from the field** Martijn van Geffen (Microsoft) DLP binnen Microsoft Purview wordt steeds complexer door de opkomst van AI en het gebruik van meerdere enforcement engines. Traditionele aanpakken schieten tekort wanneer data via AI-tools wordt gedeeld, gekopieerd of geüpload. In deze sessie deelt Martijn van Geffen (Microsoft) praktijkervaringen met DLP-implementaties, met speciale aandacht voor DLP for AI. We bespreken hoe verschillende enforcement engines (Endpoint, Edge, Network, Cloud Apps) zich gedragen bij AI-scenario’s zoals copy/paste en file uploads — en waarom dit vaak leidt tot onverwachte pop-ups en policy-interacties. Daarnaast gaan we in op het verbeteren van de gebruikerservaring (policy tips, Outlook customizations, oversharing notificaties) en het reduceren van false positives. Je krijgt concrete best practices voor het ontwerpen van effectieve policies, het kiezen van de juiste engine voor AI-use cases en het beheersbaar maken van DLP in een moderne Microsoft 365-omgeving. **Customer case – Data Security x Heerenveen** Femke Helgering (RawWorks) Ronald Hofstra (Gemeente Heerenveen) Hoe beveilig je gemeentelijke data tijdens een cloudmigratie naar Microsoft 365? In deze customer case staat het data security traject van Gemeente Heerenveen centraal. Na de migratie is gestart met de implementatie van Microsoft Purview-functionaliteiten zoals Sensitivity Labels, Data Loss Prevention (DLP) en Data Lifecycle Management. Dit bracht zowel technische als organisatorische uitdagingen met zich mee op het gebied van governance, adoptie en bestaande werkwijzen. Femke Helgering (RawWorks) en Ronald Hofstra (Gemeente Heerenveen) delen de praktijkervaringen, keuzes en lessons learned uit dit traject. Je krijgt inzicht in hoe security en gebruiksvriendelijkheid in balans kunnen worden gebracht binnen een overheidscontext. **Agenda** * 12:30 – Inloop met koffie en lunch * 13:30 – Opening door DDSCC * 13:45 – Introductie door RawWorks * 14:00 – DLP in de praktijk: Best practices en lessons learned from the field, Martijn van Geffen, Microsoft * 14:45 – Pauze * 15:15 – Customer case - Data Security x Heerenveen, Femke Helgering & Ronald Hofstra, RawWorks & Gemeente Heerenveen * 16:00 – Ronde tafel gesprekken * 16:30 – Borrel & netwerken (tot 17:00 uur) **Additionele informatie** **Parkeren** Bezoekers kunnen parkeren bij de parkeerplaats van de Sint Nicolaas Kerk: Sint Nicolaaslaan 1, 3984 JA Odijk Vanaf daar is het enkele minuten lopen naar de locatie van RawWorks.

**Welcome to the 23rd edition of Locals Meet Expats!** Come alone, bring a dish and leave with real connections. On Saturday, May 30th, I am hosting a special **potluck dinner**, but this is much more than an ordinary dinner party. We are creating an evening where meaningful conversations come first. **What to expect?** **Share your culture** Bring a delicious dish from your home country and discover flavors and stories from around the world. **Genuine connections** Every 30 minutes, we switch tables, making it easy to meet new people throughout the evening. **Skip the small talk** Thoughtful question cards cards will spark conversations about life, inspiration, dreams, philosophy and personal experiences. **Come as you are** Everyone joins alone, so there is no need to worry you will not be the only one coming by yourself. **A warm and safe atmosphere** I will make sure the evening feels open, respectful and welcoming. Join us at the table, share stories, enjoy good food, and leave with new friendships and unforgettable conversations. **Curious about previous events? Explore the photo albums below (available on desktop view only).** **Practical details** * Doors open at 18:00 * Venue: Boekencafé Libertas, Klarendalseweg 477-1, Arnhem * 20 min walk from Arnhem Central * 7 min walk from Arnhem Velperpoort * Ask the staff where to find us. Bring a smile and join us for an evening where friendships grow, business ideas spark and real-life connections happen. Warm regards, Julia

**Let’s kick off our very first CBUS Maker Meetup!** Whether you are looking to carve out dedicated creative time, wanting to get a lingering project across the finish line, or just looking to chat with fellow local makers—this is the space for you. 🧵 **What to Bring** Bring any art or craft project you are currently working on, as long as it is portable and quiet. Think: * **Yarn & Thread:** Knitting, crochet, embroidery, cross-stitch, hand-sewing, mending. * **Paper & Sketching:** Sketchbooks, adult coloring books, watercolors, bullet journaling. * **Digital:** Tablets, iPad drawing, laptop writing/design. * *Please note: Because we are meeting in a shared public space, no power tools, sewing machines, or high-odor materials (like strong solvents or spray glues), please!* **📍 Where to Find Us** * We will be meeting at **Columbus Metropolitan Library - Karl Road Branch** in **Meeting Room 1**. Room is reserved under **CBUS Maker Meetup.** **⏱️ Timeline** * **1:00 PM:** Arrive, grab a seat, get settled, and do a quick round of introductions so we can see what everyone is working on. * **1:15 PM - 3:00 PM:** Open maker time! Chat, craft, relax, and swap creative ideas. **⚠️ A Note on RSVPs** Space for this first meetup is strictly limited to 10 spots. If your plans change and you can no longer attend, please update your RSVP to "Not Going" as soon as possible so someone on the waitlist can grab your spot. We ask that you try to give at least 48 hours' notice if you need to cancel. *** **We can't wait to meet you and see what you're making! All skill levels welcome.**

We meet to learn and practice American Sign Language and to grow our familiarity with Deaf culture. Facilitated by hearing folks (with a connection to a professional interpreter) using Deaf-created content. People of all ASL skill levels are welcome! As we learn, we hope to connect more with the Deaf community in Central Ohio. Join us as you're able! Come regularly or just once - whatever you're looking for! Each meetup will explore different topics related to ASL/Deaf culture, and will feature time to practice conversation with one another. Just bring yourself and a willingness to learn!

**Get your creative flow going with a Sunday Afternoon Maker Meetup!** Whether you are looking to carve out dedicated creative time, wanting to get a lingering project across the finish line, or just looking to chat with fellow local makers—this is the space for you. 🧵 **What to Bring** Bring any art or craft project you are currently working on, as long as it is portable and quiet. Think: * **Yarn & Thread:** Knitting, crochet, embroidery, cross-stitch, hand-sewing, mending. * **Paper & Sketching:** Sketchbooks, adult coloring books, watercolors, bullet journaling. * **Digital:** Tablets, iPad drawing, laptop writing/design. * *Please note: Because we are meeting in a shared public space, no power tools, sewing machines, or high-odor materials (like strong solvents or spray glues), please!* **📍 Where to Find Us** * We will be meeting at **Columbus Metropolitan Library - Martin Luther King Branch** in **Meeting Room 1**. Room is reserved under **CBUS Maker Meetup.** **⏱️ Timeline** * **1:00 PM:** Arrive, grab a seat, get settled, and do a quick round of introductions so we can see what everyone is working on. * **1:15 PM - 3:00 PM:** Open maker time! Chat, craft, relax, and swap creative ideas. **⚠️ A Note on RSVPs** Space for this first meetup is strictly limited to 10 spots. If your plans change and you can no longer attend, please update your RSVP to "Not Going" as soon as possible so someone on the waitlist can grab your spot. We ask that you try to give at least 48 hours' notice if you need to cancel. *** **We can't wait to meet you and see what you're making! All skill levels welcome.**

**TBA**

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**TBA**

5:45-7:45 in Conference Room A, Library lower level. Bring your yarn projects, meet new friends. If you plan to attend, please RSVP yes. If you can’t attend, please change your RSVP to no. This helps anyone who is waitlisted and it allows me to have an accurate count of attendees as our space is quite limited. Plenty of parking in the lot, in the overflow lot across the street, and on the street. See you there!