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Yes! Check out frontline professionals events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the frontline professionals events taking place this week here. Plan ahead and join exciting meetups throughout the week.

Absolutely! Find frontline professionals events near your location here. Connect with your local community and discover events within your area.

Frontline Professionals Events Today

Join in-person Frontline Professionals events happening right now

P.A.C.E. Yourself: Interview Like a Pro Masterclass | Shirlington Library
P.A.C.E. Yourself: Interview Like a Pro Masterclass | Shirlington Library
Thrilled to be partnering with **Shirlington Library** to bring this free, in-person workshop to professionals navigating career transitions, job loss, or a new direction. This event is part of **Arlington Public Library's** ongoing commitment to workforce development in the community. This workshop will help you discover how to transform your experience into clear, compelling stories that make you shine in interviews using the proven P.A.C.E. Method, developed by yours truly. What You’ll Learn: * Structure responses that impress using the P.A.C.E. Method * Answer behavioral and situational questions with ease * Showcase your transferable skills to stand out to employers Register here: [https://arlingtonva.libcal.com/event/16377004](https://arlingtonva.libcal.com/event/16377004) **Date:** Thursday, May 28, 2026 **Time:** 6:00pm - 8:00pm **Location:** Campbell Room **Library:** Shirlington Library
The Cover6 Community Meet & Greet — Round 3 🔒
The Cover6 Community Meet & Greet — Round 3 🔒
The Cover6 Community's in-person meetup is back — round three, and we're keeping it exactly where it should be. We're downstairs this time — right by the bar. No conference room, no roped-off section upstairs. Just the right amount of space for real conversation, and drinks already there if you want one. What to expect: • Pure open networking — no agenda, no presentations, no slides • Three hours to connect, catch up, and build real relationships • Genuine conversations with practitioners, newcomers, students, and professionals from across the industry • Good energy, familiar faces — and plenty of new ones When you walk in, skip the elevator. Head straight to the bar and you'll see me close by. Who should come: Anyone in or entering the cybersecurity space in the DMV. It doesn't matter if you've been in the industry for 20 years or you're still studying for your first cert. You belong here. Bring a friend — the more the merrier. Tag someone who needs to be in this room. 📍 AC Hotel by Marriott Arlington National Landing 1999 Richmond Highway, Arlington, VA 22202 (Metro accessible — Blue/Yellow Line, Crystal City Station) We're downstairs — look for us by the bar. 📅 Thursday, May 28, 2026 🕕 6:00 PM – 9:00 PM RSVP so we know how many people to expect. See you Thursday. — Tyrone & the Cover6 Community team
The Cash-Flow Breakfast Club - REI Education & Networking event - Montgomery
The Cash-Flow Breakfast Club - REI Education & Networking event - Montgomery
Montgomery County MD Real Estate Investors, Agents and Professionals! We just launched a Cash-Flow Breakfast Club for your area! This is the most unique real estate investor club, education, networking and mastermind event in the US! **Join us for our official launch event for Montgomery County MD on May 28.** **This is a 12 part education series with new topics every month. This event is session 1 of 12!** **This event is free but has very limited seating and we are limited to the first 50 to RSVP! Join us and become a founding member of this amazing community!** **Very limited seating. In-person only.** **Make sure to RSVP today to reserve your spot.** **When: May 28, 2026 @ 5:45pm - 8:00pm EST** **Where: Twinbrook Library** **202 Meadow Hall Dr, Rockville, MD 20851** The Cash-Flow Breakfast Club is NOT just a meet up. It’s the most unique Real Estate Investor Community of Mentors, Coaches & Masterminds. A community of growth oriented, abundance mindset, go-giver individuals with a BARE MINIMUM commitment to become financially free through real estate investing. We focus on providing education and building networks to help every member solve their cash-flow freedom equation, so they can have the time-freedom needed to follow their passions, make a lasting impact and even change the world! The unique format of this event, which consists of high-level education, gamified networking, mastermind breakout sessions, case studies, group deal analysis, market deep dives, and peer-to-peer coaching facilitation makes this the most impactful local real estate investor group a real estate investor can be a part of. The foundation of the group is built around the belief that everyone in the room has the potential to change the world… however most of us never have the time, energy or financial situation to even dare to dream big enough. Most of us have passions that will never be followed, amazing businesses or ideas that will never be pursued… unless we can solve the Cash-Flow Freedom Equation, which ultimately leads to Time-Freedom. Once that happens it is usually much easier for us to think bigger, dream bigger, be bigger. · 🤯 Learn more about the Cash-Flow Breakfast Club [HERE](https://cashflowbreakfastclub.com/) · 🥇 Get in the VIP List to be notified about the next event in your area [HERE](https://the.cashflowbreakfastclub.com/VIP) · 🤙🏼 Learn more about Launching your own Cash-Flow Breakfast Club Location [HERE](https://cashflowbreakfastclub.com/launch-your-own-club/) · 🤝🏼 Learn more about becoming an Affiliate-Sponsor at one of our club locations [HERE](https://cashflowbreakfastclub.com/affiliate-sponsors/) · 📷 View photos and videos of some of our recent events [HERE](https://cashflowbreakfastclub.com/about-the-cash-flow-breakfast-club/) · 😎 Looking to represent? Browse Cash-Flow Breakfast Club apparel and fly swag [HERE](https://cashflowbreakfastclub.com/shop/)
Speak Fluent Wine: Learn How to Taste Like A Professional
Speak Fluent Wine: Learn How to Taste Like A Professional
**\*\*You must purchase a ticket [here](https://sommcircle.clubexpress.com/content.aspx?page_id=4002&club_id=650343&item_id=2926832). \*\*** Ever find yourself nodding along at a wine tasting, wishing you knew what to actually say — or even what to look for? This is the evening that changes that. Speak Fluent Wine is a hands-on tasting experience designed to teach you the exact framework wine professionals use to evaluate what's in the glass. You'll go from "I just know what I like" to understanding \*why\* you like it — and having the words to say so. Here's what we'll cover: ?? Sight — What color and clarity reveal before the first sip ?? Nose — How to train your sense of smell and identify aromas with confidence ?? Palate — Decoding what your taste buds are picking up: sweetness, acidity, tannins, body, and finish ?? Structure — How the elements of a wine interact, including how acidity softens sweetness and tames tannins ??? Language — The vocabulary professionals use, demystified and made practical Once we've broken down the framework, Total Wine's expert staff will lead a short guided tasting — putting everything you've just learned directly into practice. Snacks and water will be provided. Cost is $25 No experience necessary. No judgement. Just great wine, a welcoming atmosphere, and the confidence you've been waiting to find. **\*\*You must purchase a ticket [here](https://sommcircle.clubexpress.com/content.aspx?page_id=4002&club_id=650343&item_id=2926832). \*\***
Intelligent Singles Mixer at Michelin Star Restaurant in DC!
Intelligent Singles Mixer at Michelin Star Restaurant in DC!
Join us for an extraordinary singles mixer in Washington, DC at the acclaimed Balos Estiatorio, where elegance, conversation, and connection come together for one unforgettable evening. Set inside one of DC’s most celebrated dining destinations, this exclusive event offers the perfect opportunity to meet new people in a sophisticated yet welcoming atmosphere. Whether you are hoping to expand your social circle, form meaningful friendships, or discover romantic chemistry, the night is designed to bring people together naturally. From the moment guests arrive, the energy of the evening will feel both exciting and effortless. Surrounded by beautiful interiors, exceptional Mediterranean flavors, and a stylish crowd, conversations are expected to flow as easily as the cocktails. This mixer is ideal for singles who appreciate elevated experiences and genuine interactions in a setting that feels polished without being pretentious. In a city known for ambition, culture, and vibrant social life, this Washington, DC gathering creates the perfect space to slow down and truly connect. Professionals, entrepreneurs, creatives, and socially minded singles will come together for an evening focused on authentic interaction rather than endless swiping. Whether you attend with friends or arrive on your own, you will quickly find yourself among welcoming faces and engaging company. As the evening unfolds, guests can enjoy the lively atmosphere while discovering unexpected connections and memorable conversations. Some guests may leave with new friendships, others with exciting future plans, and a few may even meet someone who changes everything. The ambiance at Balos Estiatorio provides the ideal backdrop for those moments that begin with a simple introduction and turn into something meaningful. Make plans to join us for a night where sophistication meets possibility in the heart of Washington, DC. Bring an open mind, and prepare for an experience filled with laughter, connection, and potential. Great conversations, new friendships, and romantic sparks are all waiting to be discovered at this exceptional singles mixer. **Can't make this event? Sign up for FREE on our website to get updates on future events:** [www.Intelligent.Events](https://www.intelligent.events/ "https://www.Intelligent.Events")
Coffee in DC
Coffee in DC
We are looking forward meeting up with filmmakers in the DC area! This will be an in-person event. Register to let us know how many seats to save! This coffee is organized by Anna Griesshammer and Melissa Houghton. You MUST register here: https://www.wifv.org/calendar/#id=32496&cid=783&wid=401&type=Cal
Offensive Skills II Camp
Offensive Skills II Camp
**RSVP DOES NOT GUARANTEE YOUR SPOT. You must register via our website:** [https://www.katiereifertvbcamps.com/krvc-adult-volleyball-camps.cfm](https://www.katiereifertvbcamps.com/krvc-adult-volleyball-camps.cfm) **Offensive Skills II Camp** This camp is designed for **adult volleyball players (ages 20 & above)** looking to improve their offensive skills. Ideal for **all skill levels**, this camp offers an opportunity to receive skill instruction from George Washington's coaching staff. Players will be grouped by experience & skill level to ensure the best possible experience. **What to Expect:** Offensive Skills II builds off the technical foundation developed in Offensive Skills I and shifts the focus to situational, game-like offense. Athletes will train in more dynamic, multi-contact scenarios such as pass-to-attack, transition, and off-blocker situations. This session is designed to simulate live gameplay, helping hitters make better decisions, adapt to different sets, and apply their mechanics in realistic volleyball contexts. We will spend the first hour & a half on skill instruction & the last 30 minutes playing competitive 6v6. 6v6 play will be recorded & distributed to participants so you can track your progress! **Camp Schedule:** 🗓️ *Thursday, May 28th* * 6:45 PM – Doors Open, Check-in begins at the Charles E. Smith Center * 7:00 PM – Camp Begins * 9:00 PM – Camp Ends **Important Info:** * **You must register via our website:** [https://www.katiereifertvbcamps.com/krvc-adult-volleyball-camps.cfm](https://www.katiereifertvbcamps.com/krvc-adult-volleyball-camps.cfm) * This camp is for **adults only** – you must be **above the age of 20 or have exhausted your NCAA eligibility.** * You will enter the Charles E. Smith Center at the **Ticket Office Entrance**, located on 22nd St. * **Please do not arrive early; basketball will be finishing up their practice at this time & we cannot accommodate your arrival earlier.** * Payment is due at the time of signup. * If you have questions, please contact us at katiereifertvolleyballcamps@gmail.com * *By registering, you agree that we may use your photo for marketing.* We can’t wait to see you there!

Frontline Professionals Events This Week

Discover what is happening in the next few days

ServiceNow Professional
ServiceNow Professional
collaborative community for ServiceNow specialists and IT professionals to connect, share knowledge, and grow together. This group focuses on real-world use cases, best practices in ITSM, emerging technologies, and career development. Whether you're a beginner or an experienced professional, join us to exchange ideas, improve communication skills, and build meaningful industry relationships.
SATURDAY Professionals Networking HourS
SATURDAY Professionals Networking HourS
Grow your professional network across industries, swap ideas, and unwind in a friendly, collaborative vibe, ideal for career-minded pros seeking connections. All professionals in the DMV and MidAtlantic area are invited! This event is to every and each professional in different industry, sector and specialization to grow, interact, and learn from each other. It is designed to provide a professional environment, to meet other professionals, to broaden one's career. It is also for those interested in careers and are studying or intend to enter the dynamic world of global professionalism. ***GRAB A BOOZE OR A BITE AND YOU WILL BE SET TO ENJOY THE EVENT. YOU NEED TO GET AT LEAST A DRINK OR FOOD:) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.*** We have a tiny venue and we hit capacity often and early arrival is suggested. We have the discretion to decide entry. HOW IT WORKS : We will give out name tags and you write your name and your industry/sector/specialization. However we don't guarantee the availability of a partner in that area. DON'T FORGET TO BRING YOUR BUSINESS CARD. Rules to abide : 1. Event is free and 21+ (bring ID). 2. Be respectful to your counterparts and give them a chance to connect with others as well. 3. We all are professionals in one or two fields and be willing to share your knowledge and experience to others and try to accommodate as much as possible. 4. If you don't belong the other person's required specialization, LEAVE THEM ALONE. 5. Rude or aggressive members are removed from the group at an organizers discretion. 6. This is a face-to-face networking event. DO NOT try to arrange an online meeting, by using the comment box or direct message. 7. Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box. 8. We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](mailto:info@merevents.com)). 9. When you get there, we will greet you and take you to your respective group. 10. ***Please be patient for the first 30 minutes, up until we form a group with your respective industry/sector.*** ***AFTER THE SOCIAL, WE HIT THE DANCE FLOOR! BRING YOUR DANCING SHOES, WE WILL DANCE THE NIGHT AWAY!*** \- Come one\, come all; this is the most friendliest event you have ever attended\! \- Feel free to invite your friends\. They don't necessarily have to be a member\. \- Celebrate your birthdays or your moments in life with us\. ***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).*** **FOR FURTHER INFO, REFER THE EVENTBRITELINK. IT RULES.** [) [) [) [) [) [) [)
Disaster+Travel+Wilderness First Aid (In-Person) Certification Course
Disaster+Travel+Wilderness First Aid (In-Person) Certification Course
Hands-on learn how to save life & limb, when mired in the wilderness of an urban disaster zone, travel or rural area far from hospital, or natural area miles from an access point, during the critical minutes or hours before ambulance arrival. Come away with actual do-it-yourself care-giving skill and confidence, and 2-year SOLO certification. Counts as WFR Recertification, too. No prerequisites. YOUR SPOT IS NOT RESERVED UNTIL YOU'VE COMPLETELY REGISTERED AT WWW.SOLOWFA.COM \***Spaces are limited. REGISTER: www.solowfa.com or 434.326.4697** Can't make these dates? Check out more course locations and dates on our website. WHO: Open to the general public, adults & teens with solid attention spans. Know your loved ones are safe wherever they are. WHY: Mired in a disaster zone, travel or rural area far from a hospital, or natural area miles from an access point ... accidents, destructive weather, and terrorism happen, and all-too-often members of a group are not capable of dealing with the emergency. This leads to improper care of the patient, and endangers the entire group. Many recreational accidents are preventable, and improper care of trauma can compound even simple injuries. Very few first aid programs actually address the issues of providing emergency care in a setting where 911 is overwhelmed or not immediately reachable. In this course, classroom instruction and Q&A are interwoven with practical work and problem-solving exercises. Hands-on experience - a most powerful learning tool - during scenarios comprise \~50% of class. TIMING: This is a 2-day class, Saturday and Sunday, 8:00am -7pm each day. Fee: $295 (Earlybird)
Signal Film Festival
Signal Film Festival
Disaster+Travel+Wilderness First Aid (In-Person) Certification Class
Disaster+Travel+Wilderness First Aid (In-Person) Certification Class
Hands-on learn how to save life & limb, when mired in the wilderness of an urban disaster zone, travel or rural area far from hospital, or natural area miles from an access point, during the critical minutes or hours before ambulance arrival. Come away with actual do-it-yourself care-giving skill and confidence, and 2-year SOLO certification. Counts as WFR Recertification, too. No prerequisites. YOUR SPOT IS NOT RESERVED UNTIL YOU'VE COMPLETELY REGISTERED AT WWW.SOLOWFA.COM \***Spaces are limited. REGISTER: www.solowfa.com or 434.326.4697** Can't make these dates? Check out more course locations and dates on our website. WHO: Open to the general public, adults & teens with solid attention spans. Know your loved ones are safe wherever they are. WHY: Mired in a disaster zone, travel or rural area far from a hospital, or natural area miles from an access point ... accidents, destructive weather, and terrorism happen, and all-too-often members of a group are not capable of dealing with the emergency. This leads to improper care of the patient, and endangers the entire group. Many recreational accidents are preventable, and improper care of trauma can compound even simple injuries. Very few first aid programs actually address the issues of providing emergency care in a setting where 911 is overwhelmed or not immediately reachable. In this course, classroom instruction and Q&A are interwoven with practical work and problem-solving exercises. Hands-on experience - a most powerful learning tool - during scenarios comprise \~50% of class. TIMING: This is a 2-day class, Saturday and Sunday, 8:00am -7pm each day. Fee: $295 (Earlybird)
Disaster+Travel+Wilderness First Aid In-Person Certification Course
Disaster+Travel+Wilderness First Aid In-Person Certification Course
Hands-on learn how to save life & limb, when mired in the wilderness of an urban disaster zone, travel or rural area far from hospital, or natural area miles from an access point, during the critical minutes or hours before ambulance arrival. Come away with actual do-it-yourself care-giving skill and confidence, and 2-year SOLO certification. Counts as WFR Recertification, too. No prerequisites. YOUR SPOT IS NOT RESERVED UNTIL YOU'VE COMPLETELY REGISTERED AT WWW.SOLOWFA.COM \***Spaces are limited. REGISTER: www.solowfa.com or 434.326.4697** Can't make these dates? Check out more course locations and dates on our website (www.solowfa.com) WHO: Open to the general public, adults & teens with solid attention spans. Know your loved ones are safe wherever they are. WHY: Mired in a disaster zone, travel or rural area far from a hospital, or natural area miles from an access point ... accidents, destructive weather, and terrorism happen, and all-too-often members of a group are not capable of dealing with the emergency. This leads to improper care of the patient, and endangers the entire group. Many recreational accidents are preventable, and improper care of trauma can compound even simple injuries. Very few first aid programs actually address the issues of providing emergency care in a setting where 911 is overwhelmed or not immediately reachable. In this course, classroom instruction and Q&A are interwoven with practical work and problem-solving exercises. Hands-on experience - a most powerful learning tool - during scenarios comprise \~50% of class. TIMING: This is a 2-day class, Saturday and Sunday, 8:00am -7pm each day. Fee: $295 (Earlybird)
Meaningful Conversation and Coffee - Northside Social Falls Church
Meaningful Conversation and Coffee - Northside Social Falls Church
**Join us in Falls Church for conversations that go beyond small talk.** Higher Grounds – Falls Church is where this growing network of gatherings began: a space for thoughtful, authentic dialogue about what matters most. Whether we’re exploring the nature of happiness, the challenges and possibilities of midlife, spirituality, culture, capitalism, parenting, or the role of art and travel in a meaningful life, every conversation is shaped by the people in the room. There’s no set leader or rigid agenda—just a shared commitment to listen as much as we speak. We start with brief introductions focused on what makes you *you* (not your LinkedIn bio), then dive straight into whatever is on people’s minds. The direction of each meetup emerges organically, making every event unique. MANDATORY: PLEASE REVIEW OUR COMMUNITY GUIDELINES IN THE GROUP DESCRIPTION. Everyone is expected to engage in respectful conversations and listen deeply as well as share. We have a zero tolerance policy of sexual harassment and hate speech. Come ready to share, reflect, and connect with others in Falls Church who are also seeking deeper conversations. **Suggested Questions: Life Stages & Transitions** 1. What did you think you'd have figured out by now that you're still completely winging? 2. When did you realize your parents' advice was for a world that no longer exists? 3. What are you finally old enough to stop pretending to care about? **Suggested Questions: Identity After the Roles** 1. Who are you when nobody needs anything from you? 2. What dream keeps resurfacing even though the "practical" time has passed? 3. How do you handle having the freedom you always said you wanted? **Suggested Questions: AI & Being Human** 1. What human experiences will AI never truly understand? 2. If machines handled all your have-to's, what would you actually do? 3. What becomes more precious as everything becomes automated? **Suggested Questions: Belief & Meaning** 1. What certainties have you given up, and what rushed in to fill that space? 2. How has knowing someone who died changed how you live? 3. What do you believe now that would shock your younger self? **Suggested Questions: The Modern Psyche** 1. What anxiety do you carry that previous generations didn't have? 2. Which of your survival strategies are you ready to retire? 3. What uncomfortable truth about happiness did it take you years to accept? **Suggested Questions: Work & Purpose** 1. When did you stop believing that your job would complete you? 2. What would you do for work if money and status weren't factors? 3. How has your definition of "making it" changed over the years? **Suggested Questions: Relationships & Connection** 1. What relationship dynamic do you keep recreating, and why? 2. When did you realize your parents were just people trying their best? 3. What kind of loneliness doesn't go away even when you're with others? **Suggested Questions: Time & Mortality** 1. What are you running out of time to say or do? 2. How differently do you spend your time knowing it's finite? 3. What will you regret not trying, even if you fail? **Suggested Questions: Society & Culture** 1. What social convention do you follow even though it makes no sense? 2. Which generation do you understand least, and what might you be missing? 3. What aspect of how we live now will seem insane in 20 years? **Suggested Questions: Personal Philosophy** 1. What rule for life did you create after learning something the hard way? 2. When did you stop believing that everyone else had it figured out 3. What paradox about life have you learned to live with?

Frontline Professionals Events Near You

Connect with your local Frontline Professionals community

ServiceNow Knowledge 26 Recap + Topgolf Happy Hour
ServiceNow Knowledge 26 Recap + Topgolf Happy Hour
Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!
18 @ Champions
18 @ Champions
NAMI Family-to-Family Summer Session
NAMI Family-to-Family Summer Session
Summer Session, Thursdays, June 4 - July 23, 2026, from 6 to 8:30pm ET **NAMI Family-to-Family** is a free, eight-week program for family members, caregivers, and partners of individuals living with mental illness. NAMI Family-to-Family provides information about anxiety, depressive disorders, schizophrenia, bipolar disorder, and other mental health conditions. Other topics covered include communication, problem solving, treatment, and recovery.
Building a Voice Over Business
Building a Voice Over Business
Join Voice Over Pros Of Ohio for an exciting morning of networking, and exploring opportunities in the world of voice acting. Whether you're a seasoned professional or just starting out, this event is perfect for expanding your network, learning how to start a VO business, and for honing your skills. Connect with fellow voice actors and VO experts, that will help you succeed in your voice over business. This event will feature discussions on professional development, entrepreneurship in the voice over industry, with tips for navigating the world of voice acting. Don't miss this unique opportunity to learn from others, collaborate with like-minded individuals, and take your voice over career to the next level. Join us Saturday, May 30, from 10am - 12pm and learn how to start or grow your voice over business. Let your voice be heard! The $10 fee covers refreshments and door prizes.
Ensuring Software Quality in the world of AI Developers - Matt Eland
Ensuring Software Quality in the world of AI Developers - Matt Eland
**Important time note:** Please plan on arriving between 5:30 and 6:00 as the elevators lock after 6 and you'll need to message us and we'll need to come get you. The building address is 4450 Bridge Park The entrance is 6620 Mooney St, Suite 400 You will need to scan your ID at the door to get a visitor badge. **Abstract** Like it or not, AI agents are now capable of turning a quickly written paragraph of requirements into a pull request that is ready to be integrated into real-world production applications and it's now our responsibility to make sure AI doesn't go rogue and take down prod - or corrupt our data by misunderstanding the requirements or our existing schemas. In this session we'll explore strategies to protect our codebases through unit and integration testing, documentation, and code review along with additional ways of providing context and guard rails to our AI agents as they carry out the work we've assigned them to do. By the time we're done, you'll have a firm grasp of the problem and understand some helpful options for protecting your codebase from vibe coding mishaps getting YOLOed into prod. **YouTube Link** https://youtube.com/live/BltmWMH1zG0?feature=share
Data & Analytics Wednesday - Finding Product Insights
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)