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Building Scalable Customer Identity Resolution Pipelines on AWS Using AI
Customer identity resolution becomes increasingly complex as organizations scale across multiple systems, regions, and data formats. Traditional rule-based approaches often fail to keep up with data variability, require constant manual tuning, and struggle with real-time processing needs.
This session presents a practical approach to building a scalable identity resolution pipeline using AWS services and modern AI techniques. The architecture combines data ingestion through Amazon S3 and AWS Glue, transformation pipelines using Spark on EMR, and machine learning models deployed via SageMaker for entity matching and standardization. Graph-based relationship modeling is implemented using Amazon Neptune to improve resolution accuracy by incorporating household and shared attribute context.
We will walk through how machine learning models can be used for name and address normalization, how intelligent blocking strategies improve matching efficiency, and how feedback loops can be introduced to continuously improve accuracy. The session also highlights how serverless components such as AWS Lambda can be used for orchestration and real-time processing.
**SPEAKER BIO**
Mosaic Syed is a Senior Data Engineering and Cloud Solutions Architect with over 20 years of experience designing and delivering scalable, secure, and high-performance data solutions across global enterprise environments.
https://www.linkedin.com/in/mosaic-basha-syed-92300856
**CALL FOR SPEAKERS**
Learn more: [https://www.awscolumbus.com/get-involved/](https://www.awscolumbus.com/get-involved/)
**THANK YOU** *VEEAM* for hosting our meetup! To learn more about *Veeam*, please visit their website: [https://www.veeam.com/](https://www.veeam.com/)
**DIRECTIONS**
8800 Lyra Dr #450 · Columbus, OH
go to 4th floor.
**Want to sponsor the pizza and/or bar tab?**
Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com
Women’s Night Out: Boots, Bites & Good Vibes
Who’s up for a fun night out?
Get your boots on, grab your cowboy hat, and let’s have some fun!
Thinking about checking out PBR Cowboy Bar & Smokehouse for a lively evening to unwind, connect, and enjoy the night together.
• Lively atmosphere with country vibes
• Delicious food + drinks
• Music, dancing, and lots of laughs
• Great conversation and new connections
CHROMA @CCAD
FREE event
[https://www.ccad.edu/chroma](https://www.ccad.edu/chroma)
Friday, May 15, 3–7 p.m.
CCAD campus, 60 Cleveland Ave, Columbus, OH
Join Columbus College of Art & Design for *2025* *Chroma: Best of CCAD*, our annual campuswide exhibition showcasing outstanding student work from across the college’s academic programs. This faculty-juried show features select work from CCAD students of all class years, and is a can’t-miss end-of-year campus celebration recognizing their tremendous achievements.
It’ll be a night of fun and entertainment, with interactive games, animation and film screenings, art symposiums, poetry and prose readings, and more (along with some of the best local food trucks). *Chroma* is free and open to all.
Many exhibitions including...
**Game Art & Design:**
**DSB, first floor, Welcome Center lobby and Room 115**
Columbus Code & Coffee 86 @ Improving
Columbus Code & Coffee is an inclusive, informal co-working session. People of all skill levels attend, and we love it that way. Many people (optionally) bring projects to work on, and many other people (optionally) socialize the entire time. It's entirely up to you!
**What to Expect at the Intro Circle**
\~\~\~\~\~\~\~\~\~\~\~\~\~
Near the beginning of the event (1:30 pm), we do a standup:
* Organizer announcements, updates, and logistics
Round 1 - (7 secs max):
* Your name
* What you're working on
* What you can help others with
Round 2:
* Community events you wanna plug. If none, that's cool too.
Round 3:
* Job opportunities you're hiring for OR announce that you are looking for one. If none, that's cool.
After the introduction circle, everything is self-organized! Feel free to work alone, pair up, attend one of our workshops/presentations, or mingle!
New Route: Over the Bridge and Through the Roses
We'll meet at the flagpole in the **Ridgeview Middle School** parking lot (4241 Rudy Rd). Parking there is fine on Sundays.
From the school, we cross OH-315 and the Olentangy River via the **Olentangy Trail Pedestrian Bridge**, then walk past **Whetstone Pond** and through **Columbus Park of Roses**, turning back at the **Whetstone Branch of Columbus Metropolitan Library**. About 4 miles round trip, roughly 1.5 hours.
Click [this Google Maps link](https://maps.app.goo.gl/jPCyEUyA2st8uWks5?g_st=i) to view the route.
All paces welcome. See you there.








