Helm

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

**✅ Salsa Wednesdays with Todd Smith!** **👉 Beginner Salsa Class** **$15 In Advance / $20 At the Door** 7:00 pm – 7:15 pm … Registration 7:15 pm – 8:15 pm … Beginner Class **👉 Intermediate Salsa Class** **= $15 In Advance / $20 At the Door** 8:15 pm – 8:30 pm Registration 8:30 pm – 9:30 pm Intermediate Class **👉 If You Take Both Salsa Classes** **= $25 In Advance / $35 At the Door** **👉 Buy Advance Tickets Now at:** https://columbussalsadancing.com/salsa-wednesdays-dance-class-tickets/ **👉 Questions? Text Todd @ (614) 774-8146**

Let’s meet and share discussion of the James Baldwin short story collection, Going to Meet The Man.

Join us for Sharp Objects by Gillian Flynn! Fresh from a brief stay at a psych hospital, reporter Camille Preaker faces a troubling assignment: she must return to her tiny hometown to cover the unsolved murder of a preteen girl and the disappearance of another. For years, Camille has hardly spoken to her neurotic, hypochondriac mother or to the half-sister she barely knows: a beautiful thirteen-year-old with an eerie grip on the town. Now, installed in her old bedroom in her family's Victorian mansion, Camille finds herself identifying with the young victims—a bit too strongly. Dogged by her own demons, she must unravel the psychological puzzle of her own past if she wants to get the story-and survive this homecoming.

http://photos2.meetupstatic.com/photos/event/2/a/9/6/600_348310902.jpeg Instructor - Crow, HPS Class fee is $30 at the door or approved exchange RSVP with Advance pay of $25 (discounted) by PayPal on the web or by contacting Enchanted Elements (614) 437-2642. Reservations made directly to Enchanted Elements will be added to the class list manually not online. Private Instruction ~ Closed to the Public ~ Initiated Members Only Please come prepared for ritual. Blessings ~ Crow

Discover Inner Engineering in Columbus! Saturday June 13th Choose a location & Time: Holiday Inn Express : 4:00 PM - 5:00 PM Rangoli -The Indian Mall: 7:00 PM -8:00 PM [RSVP](https://innerengineering.sadhguru.org/columbus?fbclid=IwdGRzaASVdldjbGNrBJV2TmV4dG4DYWVtAjExAHNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHmTH5dVmwyksT8x39dKxCZZPJm96hYF7q4m6CmzfjsgJ14o3X4jux71er_mq_aem_W51vRnuLMzlDtxYJWPuqKg&sfnsn=wa)

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

Christians in Tech is a community at the intersection of faith and technology. Our meetups are designed to spark meaningful conversations, promote knowledge sharing, and encourage growth—both in your career and your spiritual walk with God. Whether you're an experienced professional or just starting your tech journey, CIT welcomes you. Our Website [https://linktr.ee/citcbus](https://linktr.ee/citcbus) Sponsors and Partners * Improving (Venue Sponsor) * Bethel World Prayer Center (Fiscal Sponsor) * Fruits & Roots (Coffee Partner)

Discover Inner Engineering in Columbus! Saturday June 13th Choose a location & Time: Holiday Inn Express : 4:00 PM - 5:00 PM Rangoli -The Indian Mall: 7:00 PM -8:00 PM [RSVP](https://innerengineering.sadhguru.org/columbus?fbclid=IwdGRzaASVdldjbGNrBJV2TmV4dG4DYWVtAjExAHNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHmTH5dVmwyksT8x39dKxCZZPJm96hYF7q4m6CmzfjsgJ14o3X4jux71er_mq_aem_W51vRnuLMzlDtxYJWPuqKg&sfnsn=wa)

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Over a billion documents processed. Millions of Veterans impacted. Hundreds of thousands of employee hours saved. Faster decisions. Greater accuracy. More benefits in the hands of our disabled Veterans. We created Smart Search, the world’s largest consumer of Amazon Textract, right when GenAI began reshaping what’s possible. Since then, we’ve built a suite of AI‑driven solutions that transform this data into real, measurable outcomes—accelerating benefits decisions for our Nation’s Veterans. Join us for a focused conversation on how an outcome‑driven approach to AI is helping us boost accuracy, streamline workflows, and deliver faster results for those who have served. This is a follow up to the AWS re:Invent 2023 "Intelligent Document Processing with Gen AI for Public Sector" presentation. About Speaker: Cameron Williams is a Senior Technical Project Manager and cross-functional technical leader at Booz Allen Hamilton with 15+ years of experience architecting and evolving scalable, cloud-native systems, from greenfield development to complex enterprise modernization. https://www.linkedin.com/in/cameronw711/ **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Join us as we discuss our June pick: Metal Slinger by Rachel Schneider! Book description: Even though she's not one of them, Brynn has spent her life among the Alaha, training to be a guard and waiting for the chance to attend the annual market hosted by the Kenta–the very same people who exiled her adopted community to a life at sea. Going to the market is a rite of passage eagerly anticipated by all young guards, but Brynn does not anticipate breaking a century-long peace treaty while there. Nor does she plan for the intense encounter with an enemy soldier that now threatens to unwind the fragile coexistence between their people–and everything Brynn once believed about herself to be true. Brynn's loyalty to the Alaha is tested when the truth of her identity is brought to light by this soldier who's taken an oath to bring her back to where she belongs. Narrowly escaping death on the violent high seas, Brynn's connection to the Alaha is further tested when she learns about the world of magic she's been denied. She was once certain of her fate and where she belonged, but the dark, knowing eyes of this stranger have her questioning everything, including her heart. Packed with knife fights and seafaring adventure, METAL SLINGER is the smash-hit start to the romantic fantasy duology, the Fire & Metal series

Do you feel introverted when you are in a group setting? Are you shy? Do other people have more fun than you do? There are simple life hacks you can use to improve your connection to others and improve your social life. Talking is one thing. Truly connecting is altogether another. It's the whole experience of connecting with people and forming relationships. It includes the joy, understanding, and love formed among people. * In our meetings, you will learn: * A simple life hack to increase your liking and tolerance of other people, or even of yourself! * How to become more interested and enjoy conversations with people. * How to be comfortable in social settings. * How to be yourself * How to become more extroverted and, * How to make connections with people. Feeling lonely, isolated, or bored? This local meeting is exactly what you need! Come join us! Be sure to click on the red "Attend" button below to come to the local event. We look forward to seeing you there. This group is created by the Dianetics and Scientology life improvement center.

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Come assist Van Buren Shelter (https://ymcacolumbus.org/locations/vanburen) staff in serving dinners and cleaning up on the 3rd Tuesday of each month. Dinner for the women is 5-6 pm and for the families is 6:15-7:15 pm. There is ample free parking available in the shelter's lot. The recommended area to park is in green in the image above. There will be a new entrance for the time being. We are asking all volunteers to enter through the Donation Dock door, the orange mark on the image above. This door is located between the Single Adults and Family Shelter. You will see 2 large garage doors with a large green trash compactor in the center. Please head to the closest garage door to the building wall, with a ramp leading up. There, you will see a door with a sign stating instructions on how to enter the building. Please ring the doorbell, and a staff member will come and escort you into the building. If a staff member takes longer than 5 minutes, please call the front desk at 614-689-2020. This is a new process for us, and we do not want to keep you waiting! We appreciate your patience as we navigate this temporary change. The shelter needs a volunteer count the day before the event so sign-up ends Monday at 4:50 PM. Afterwards some of us go to the Omnipresent Atheists Weekly Meetup in progress to have a bit to eat or drink (http://www.meetup.com/omnipresentatheists/). Volunteers must be 14 or older. Since we will be working around families, the YMCA does not permit volunteering by individuals with convictions for violent or sexual crimes. The YMCA reserves the right to run background checks on volunteers. For questions, comment on this page or contact: Andrew, awhit12@yahoo.com, (614)937-5802 (cell). Please let Andrew know if you volunteer anytime other than our COUNT events so that he can count your hours toward our service record.

We are bringing Microsoft Build sessions to Columbus Ohio! The Central Ohio Azure Meetup and Central Ohio .NET Developer's Group (CONDG) are coming together to bring some of the labs and breakouts from Microsoft Build to your backyard. In this free, 1 day event, you are going to Build stuff with us! And yes, there will be free food. Please RSVP via [Microsoft Build //localhost:columbus | Microsoft Reactor](https://developer.microsoft.com/en-us/reactor/events/27247/).

We are going to build together with all the CLIs! E will be doing it at Columbus Code and Coffee Agenda --- Hosted By James Power, Organizer Pete Gordon, Organizer Just a Software Guy in the age of the Internet. Complete your event RSVP here: https://gdg.community.dev/events/details/google-gdg-columbus-presents-ai-improv-lets-build-a-game-together-with-claude-code-codex-and-gemini-and-be-the-judge/.