Hive

Customer identity resolution becomes increasingly complex as organizations scale across multiple systems, regions, and data formats. Traditional rule-based approaches often fail to keep up with data variability, require constant manual tuning, and struggle with real-time processing needs. This session presents a practical approach to building a scalable identity resolution pipeline using AWS services and modern AI techniques. The architecture combines data ingestion through Amazon S3 and AWS Glue, transformation pipelines using Spark on EMR, and machine learning models deployed via SageMaker for entity matching and standardization. Graph-based relationship modeling is implemented using Amazon Neptune to improve resolution accuracy by incorporating household and shared attribute context. We will walk through how machine learning models can be used for name and address normalization, how intelligent blocking strategies improve matching efficiency, and how feedback loops can be introduced to continuously improve accuracy. The session also highlights how serverless components such as AWS Lambda can be used for orchestration and real-time processing. **SPEAKER BIO** Mosaic Syed is a Senior Data Engineering and Cloud Solutions Architect with over 20 years of experience designing and delivering scalable, secure, and high-performance data solutions across global enterprise environments. https://www.linkedin.com/in/mosaic-basha-syed-92300856 **CALL FOR SPEAKERS** Learn more: [https://www.awscolumbus.com/get-involved/](https://www.awscolumbus.com/get-involved/) **THANK YOU** *VEEAM* for hosting our meetup! To learn more about *Veeam*, please visit their website: [https://www.veeam.com/](https://www.veeam.com/) **DIRECTIONS** 8800 Lyra Dr #450 · Columbus, OH go to 4th floor. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

**Important time note:** Please plan on arriving between 5:30 and 6:00 as the elevators lock after 6 and you'll need to message us and we'll need to come get you. The building address is 4450 Bridge Park The entrance is 6620 Mooney St, Suite 400 You will need to scan your ID at the door to get a visitor badge. **Abstract** TBD **YouTube Link** TBD

http://photos2.meetupstatic.com/photos/event/2/a/9/6/600_348310902.jpeg Instructor - Crow, HPS Class fee is $30 at the door or approved exchange RSVP with Advance pay of $25 (discounted) by PayPal on the web or by contacting Enchanted Elements (614) 437-2642. Reservations made directly to Enchanted Elements will be added to the class list manually not online. Private Instruction ~ Closed to the Public ~ Initiated Members Only Please come prepared for ritual. Blessings ~ Crow

PO Box 21. Is a speakeasy in the basement of Highbanks Distillery in Westerville. Check out the menu: https://www.poboxtwentyone.com/home