Human Factors

Product people sit at the intersection of what gets built and what drives the business — but commercial conversations can feel like a different language. This session is designed to change that. Shing will walk through how SaaS Product businesses are measured and valued, giving you the grounding to engage confidently in discussions about growth, efficiency, and business performance. You'll learn to read the metrics that your CEO, CFO, and investors are watching, understand what drives them, and spot when something is off. The session moves from the fundamentals through to the sharper edge of efficiency — how to tell the difference between growth that compounds and growth that costs too much, and how the decisions made in product directly shape the numbers that matter commercially. By the end, you'll have a clearer picture of how your work connects to the business outcomes your company is chasing — and the language to talk about it with confidence. **Meet Shing** Paul Shingles (Shing) is a seasoned tech operator whose senior leadership experience spans operations, product strategy, sales, commercial proposition development and governance. As COO at Auror he is responsible for driving both Product and Commercial success leading to safer communities for everyone. Previously, as COO of Pushpay, he guided the business from scrappy startup through IPO to becoming one of New Zealand's handful of tech unicorns. He then joined Timely as Chief Customer Officer and later COO, driving international expansion and playing a key role in the company's sale to EverCommerce in 2021. Since then, he has focused on advising a number of New Zealand's leading CEOs, including working with the Movac portfolio. Huge thanks to Auror for hosting and sponsoring this event! You can join the livestream here: [https://meet.google.com/trs-aggn-xxk](https://meet.google.com/trs-aggn-xxk). As always the livestream will kick off from just before 6pm. Note that our host venue has asked that we send you the exact location of the event on the day a couple of hours before the start time - the venue is in the Britomart area. Those of you who have attended events at Auror before will know where it is!

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.

This presentation will be by Ben Iten, humanist chaplain and HCCO Board Member. Speaking on expressing Humanism values in American democracy. This meetings will be hybrid. You can meet us in-person or attend online. The formal presentation will start at noon. Food and drinks will be provided at the event. Feel free to show up a little bit early to hang out and talk. The Humanist Monthly Program is our longest running event and still a community favorite. In the old days it used to be called "Going to HCCO" and we still like to think of it as our flagship event. Join Zoom Meeting [https://us02web.zoom.us/j/87836564953?pwd=4Mi57ElZkDIFlb1fnlNwOJ0NiOK4tP.1](https://us02web.zoom.us/j/87836564953?pwd=4Mi57ElZkDIFlb1fnlNwOJ0NiOK4tP.1) Meeting ID: 878 3656 4953 Passcode: 760812 One tap mobile +19292056099,,87836564953#,,,,\*760812# US (New York) +13017158592,,87836564953#,,,,\*760812# US (Washington DC)

Most people use LLMs by feel: ask a question, read the answer, decide whether it “seems good,” and move on. That works for casual use. It does not work when you are building software, automating workflows, writing important documents, or relying on AI for anything that needs to be repeatable. In this talk, we’ll look at how to improve and evaluate the inputs and outputs of LLMs using practical measurement techniques. We’ll cover how prompt changes affect results, how to compare outputs, how to build simple evaluation sets, and how math-based methods like similarity scoring can help you move beyond guesswork. This will be beginner-friendly, so even if you don't know anything about AI, you should get something out of it. However, this will be a little more technical than our intro talks. You do not need to be an AI researcher, but programmers and technically curious attendees will get a lot out of it. We’ll cover: * Why “it looks good” is not enough * How to improve prompts by changing the input, context, and constraints * How to compare LLM outputs more systematically * Basic evaluation techniques for accuracy, consistency, and usefulness * How embeddings, cosine similarity, and scoring can help evaluate results * Where automated evaluation works — and where humans still need to stay in the loop By the end, you’ll have a practical mental model for treating LLMs less like magic and more like systems you can test, measure, and improve. LOGISTICS AND PARKING: The talk starts at 7:00 PM. The first half hour is reserved for everyone to get set up and mingle. Free pizza and drinks! The cheapest parking option is to find street parking, which will only cost you a few bucks. Otherwise, park in the nearby veteran's museum lot for $8. It's highly recommended you avoid the nearby $15 garage parking.

The topic for July is "Shoes" Speak Easy: true stories, told live. The idea is simple: an audience, an open microphone, and great stories. Hilarious, gripping, poignant- it's up to you. Audiences are invited to come to listen or come to tell as folks from all corners of Columbus offer their stories live on stage! Held at Wild Goose Creative's warm, intimate space, this night of tales occurs on the 3rd Thursday of every month. Doors open at 6:30 pm, show starts at 7:00 pm. Please arrive early if you want to tell, as we generally only have room for a limited number of tellers, and the sign-up sheet has a tendency to fill up fast. Formed around the idea that people need stories--they're what hold and draw us together--SpeakEasy celebrates the strangeness and commonness of being human. And in a world of smartphones, Facebook, Twitter, and more . . . it gives people a real, breathing, in-person way to connect. The night is geared for true stories of all kinds, taking the best tales told around kitchen tables, in darkened pubs, on the street corner, and at late-night parties and giving them an audience. Speak Easy is also a great outlet for performers, writers, and artists looking to share their favorite stories and perfect their skills. We strongly encourage tellers to please tell the story rather than read it so we keep within the spirit of good storytelling and stay engaged with the audience. All are welcome. Hang around after the show for a drink and build community!

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Start your week the right way with Manic Mondays. Giving you an enjoyable Bachata lesson with a push of cool moves. The second hour has Beginner/Intermediate Salsa on 1. You must understand basic Salsa skills to participate. 730pm-830pm Bachata Cool Moves 830pm-930pm Salsa On 1 (Beginner/Intermediate) 15 for One Class 20 for Both Free Parking & Plenty of Dance Space. Viva Dance Columbus 2809 Festival Lane Dublin OH 43017

**The idea for this group is to build a community where men can gather together and build connections & learn and grow from each other.** How we start each meeting is by each of us checking in with our "roses and thorns" aka what are the good things and the bad things going on in your life recently? Then we will go into a topic discussion. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **COMMUNITY AGREEMENTS** \*\*THERE WILL BE A ZERO TOLERANCE POLICY FOR NO-SHOWS. IF YOU RSVP TO A MEETING AND FAIL TO SHOW UP WITHOUT NOTICE, YOU'LL BE REMOVED FROM THE GROUP. THIS IS TO PRESERVE THE INTEGRITY OF THE GROUP\*\* 1. Confidentiality - EVERYTHING that is shared NEVER leaves this space so that this space remains safe and sacred. There is a zero tolerance policy for this. If a man is in violation of this, they will be permanently removed from the group. 2. Non-Judgement - we respect and honor every man’s truth so that we may receive the same from others. While we may not agree on everything, we commit to respecting every man’s perspectives and engaging in honorable discussion with one another. 3. Be committed - honor your commitment to this group and to yourself. If you attend a meeting, please commit yourself fully to the meeting. Also be committed to your own journey. When we fail, we own it & clean it up. 4. Speak from the heart - this is NOT a space to “look good”, have the “right” answers, and have it all together. Relax and know you are not alone. Be exactly who you are within the safety of this space. 5. Be supportive - This means always willing to provide encouragement to your fellow men, encourage action and momentum in each other’s lives.. Be willing to challenge each other. Be willing to hold each other accountable. 6. Participation - what you receive from this community will be a reflection of what you put into it. Period. We ask that you share your perspectives, reflect on others, and give/receive support when and where it’s needed.