Industrial Internet of Things (IIOT)

A friendly practice for, paying attention to breathing, conscious movement, that will take us safely towards strength, flexibility and vitality. Both physical and mental.

**‼️IMPORTANT! Please register on [Luma Page](https://luma.com/1gb0mkfm) ‼️** *Everyone is talking about AI. Few are sharing what actually happens after the headlines.* *What does AI look like when it moves beyond the hype, LinkedIn hot takes, and “10 prompts that will change your life” energy? How are people really using it inside startups, businesses, education, community building, and product development?* Join us for an evening of practical insights from founders, builders, educators, and innovators who use AI in real projects — not just talk about it. Hosted by Projector Global Community by [@prjctr_institute](https://prjctr.com/en), in collaboration with[ Xolo ](https://www.xolo.io/es-en/home?ref=OLENAPRJCTR?utm_source=olena&utm_medium=community&utm_campaign=prjctr_spain&utm_content=socials)and [ESEI business school ](https://www.eseibusinessschool.com/)Barcelona, this event is designed for people who want to understand where AI creates real value today: what works, what doesn’t, what’s still messy, and how AI is changing the way we build, collaborate, learn, and grow. **Together, we’ll unpack:** → How AI is being used in real projects across different industries → What happens after the first excitement and experimentation stage → Where AI creates actual business, product, educational, and community value → What founders, educators, and builders are learning from using AI in practice → What still doesn’t work as smoothly as everyone pretends → How to think about AI not as a trend, but as a working tool And yes, we’ll also have an interactive panel discussion where speakers will share their honest takes, real examples, and lessons learned from working with AI in different contexts. Practical. Human. No “AI will replace us all by Monday” drama. **Speakers:** → [Arie Elbelman](https://www.linkedin.com/in/arieelbelman/?locale=en&utm_source=luma) — Community Builder, Educator & Facilitator → [Paolo Giordano](https://www.linkedin.com/in/paologiordano1/?utm_source=luma) — CEO at FlyKube → [Oleksiy Denysyuk](https://www.linkedin.com/in/alekseydenysyuk/?utm_source=luma) — Startup Mentor & Adviser **For whom:** → Entrepreneurs and founders exploring AI for business growth → Professionals who want to use AI more strategically at work → Students and early-career specialists curious about real AI applications → Educators, community builders, and creators experimenting with AI → Product people, marketers, operators, and builders looking for practical use cases → Anyone who wants to understand AI beyond the hype and use it with more clarity **Schedule:** 18:00 – 18:10 \| Welcome & Introduction 18:10 – 18:35 \| Speaker 1 18:35 – 19:00 \| Speaker 2 19:00 – 19:25 \| Speaker 3 19:25 – 19:35 \| Break 19:35 – 20:00 \| Panel Discussion 20:00 – 21:00 \| Networking time 📍 ESEI business school Barcelona, Barcelona 📅 29 June 2026, 18:00–21:00 🎟️ Free – registration required Nos vemos! ### 🌍 About Projector Global Community We are a global professional community created by Ukrainians, brought to everyone. Our focus audience is middle+ creative and tech professionals. We build a global network through practical educational events in design, management, marketing, and tech. *Learn more: [community.prjctr.com](https://community.prjctr.com/#/)*

Encuentro para conocernos , compartir nuestros momentos vitales, nuestras necesidades, descubrimientos, recibir ayuda si lo deseas, etc. Si eres nuev@ en el crecimiento interior-personal-espiritual , te ofrezco leerte tu carta astrologica y compartirte tips esenciales para ser más Fuerte y Libre. Animate. Juntos somos más Fuertes ! **Si quieres asistir escríbeme por whatsapp al 678777477.** **Los encuentros se organizarán desde el grupo de whatsapp.** (por lo que aunque no veas inscripciones aquí no significa nada).

If you’re actively **building/coding AI projects** (LLM apps, agents, evals, RAG, infra), come join. This is a **technical networking** meetup. Conversations are usually technically deep and hands-on. 👉🏻 **Good fit:** engineers, technical founders, researchers. 👉🏻 **Not a fit:** "AI curious", general networking. 👉🏻**Bring:** a project, demo, repo, problem you’re stuck on, or a hiring need. ⏰ We'll start at **7:00 PM at [Alice Secret Garden C/ de Pau Claris, 90, L'Eixample!](https://maps.app.goo.gl/ucBUHhce9Ps2dBrJ8)** After you enter through the main entrance, please go straight to the garden in the back: **[video](https://firebasestorage.googleapis.com/v0/b/ai-engineers-website.firebasestorage.app/o/alice-secret-garden.mp4?alt=media&token=41463aed-27db-44f0-ae42-9f6ad2b5d486)** 🔥 Join our **[community on WhatsApp (developers only)](https://forms.fillout.com/t/76vmbAQRoNus)** 🔥 LinkedIn: **[LinkedIn](https://www.linkedin.com/company/ai-engineers-community)** 🔥 Website: **[https://ai-engineers.community](https://ai-engineers.community)** See you then!

Join us for our first [Kyverno](https://kyverno.io/)-dedicated meetup before the summer break 🌴 We want to thank **[Schwarz Digits Spain](https://www.linkedin.com/company/schwarz-digits-spain/)** for kindly hosting us for this evening of learning and networking! **🧭** **What is Kyverno?** **[Kyverno](https://kyverno.io/)** is a CNCF-graduated, Kubernetes-native policy engine. Unlike other tools that require learning a new programming language, Kyverno allows you to manage cluster governance, security, and compliance using familiar Kubernetes manifests. With zero coding required, you can easily: * **Validate**: Block non-compliant resources before they hit your cluster. * **Mutate**: Automatically inject sidecars, labels, or configurations on the fly. * **Generate**: Automatically create new resources (such as NetworkPolicies or ConfigMaps) when a new namespace is provisioned. **📅 Agenda** * **18:30-18:45**. Doors Open. * **18:45-19:45**. Talks (see below). * **19:45-20:30**. Mingling and food. **📍Location:** c/ Bergara 13\, Barcelona \| [https://maps.app.goo.gl/zd6h3BGzHNxgAgjT6](https://maps.app.goo.gl/zd6h3BGzHNxgAgjT6) **🎙️ Talks** **1️⃣ The Kyverno Five: New Policy Types And What You Can Do With Them**, [Cortney Nickerson](https://www.linkedin.com/in/cortney-nickerson-26836413a/) *\- Head of Community at [Nirmata](https://nirmata.com)* (Talk in English 🇬🇧) As Kubernetes has evolved, so has Kyverno! This talk provides a tour of the five new Kyverno policy types, ValidatingPolicy, ImageValidatingPolicy, MutatingPolicy, GeneratingPolicy, DeletingPolicy, with real-world examples of how you can use them to solve complex security, automation, and governance issues. The talk will end by showcasing how you can combine the usage of these policy types, for advanced platform engineering solutions. **2️⃣ Kyverno más allá de la validación: automatización con mutación y generación de recursos**, [Javier Dompablo](https://www.linkedin.com/in/javier-d-62a7b824b) - *Expert Platform Engineer and Product Security en [Schwarz Digits](https://www.linkedin.com/company/schwarz-digits-spain/)* (Talk in Spanish 🇪🇸) En esta sesión exploraremos dos de las capacidades más potentes de Kyverno: la mutación y la generación de recursos. Veremos cómo automatizar las configuraciones, aplicar de forma transparente los estándares de la plataforma a los equipos de desarrollo y reducir la carga operativa mediante la creación y la modificación automáticas de recursos en Kubernetes. A través de ejemplos prácticos, descubriremos cómo implementar políticas que mejoran la consistencia, la seguridad y la gobernanza de los clústeres sin necesidad de modificar las aplicaciones. See you there 👋

(*English Below*) Si te cuesta concentrarte, le das demasiadas vueltas a las cosas o te sientes agobiado por la vida y el trabajo, este es un punto de partida sencillo y sin compromisos. Todos los lunes nos reunimos en el parque de Poblenou para meditar juntos. Empezamos con un breve momento para compartir: qué te ocupa esta semana o qué necesitas, antes de pasar a una meditación guiada adaptada a lo que el grupo aporta. Terminamos con preguntas y una charla abierta. Abierto a todos los niveles, no hace falta traer nada y es totalmente gratuito. Clases en ESP o ING segun necesidades 😊 Sobre tu guía: Fritz es un antiguo consultor medioambiental y ahora profesor certificado de mindfulness (acreditado por la Asociación Internacional de Profesores de Mindfulness (IMTA) y por el Programa de Certificación de Profesores de Meditación Mindfulness (MMCTP) de Jack Kornfield y Tara Brach). Fritz cuenta con más de 10 años de experiencia personal en meditación y ha practicado en diversas tradiciones de meditación Vipassana, habiendo participado en numerosos retiros de silencio en Europa, Estados Unidos y Nepal, así como en un retiro intensivo de 3 meses en el Centro de Meditación Panditarama de Lumbini, Nepal. Fritz es también un ávido triatleta, habiendo completado dos Ironman completos, una carrera de natación de 8 km y una carrera ciclista de 24 horas. Actualmente imparte clases de meditación de mindfulness en empresas, ofrece clases particulares y es entrenador de atletas en mindfulness y rendimiento mental. (english) Lacking concentration, overthinking a lot or overwhelmed by life and work too often, then this is a simple, low-pressure place to start. Every Monday we meet in the Poblenou parc to meditate together. We begin with a short check-in, what's coming up for you this week, or what you need, before moving into a guided meditation shaped around what the group brings. We close with questions and open conversation. Open to all levels, no need to bring anything and completely free of charge. Classes in ENG or SP according to needs 😊 **About your coach;** Fritz is a certified mindfulness teacher accredited by the International Mindfulness Teachers Association (IMTA) and Jack Kornfields and Tara Brach’ Mindfulness Meditation Teacher Certification Program (MMCTP). Fritz has over 10 years of personal meditation experience and practiced in various Vipassana meditation traditions, having sat numerous silent retreats in Europe, the US and Nepal and an intensive 3-month retreat in Panditarama Meditation Center in Lumbini, Nepal. Outside of meditation, Fritz is a former environmental consultant and competitive endurance athlete; two Ironman finishers, an 8km open water swim, and a 24-hour cycling race. He now teaches mindfulness in startups, coaches athletes in mental performance, and guides personal 1-1 sessions.

La minería de Bitcoin se suele ver como un negocio o como una necesidad de la red. Pero, con el punto de vista adecuado, minar puede ser una herramienta original para solucinar problemas que no imaginas. En esta sesión, traemos dos charlas cortas que nos muestran usos prácticos de la minería de Bitcoin que son fácilmente accesibles y útiles para el Bitcoiner de a pie. - Consigue Bitcoin sin KYC a través de la minería fácilmente [https://cashtoha.sh] - Minar como alternativa al coinjoin [Counterweight] Apuntate para aprender como la minería sirve para muchas más cosas que para proteger la red. 🚨 Queremos dejar claro que en este meetup no tratamos temas relacionados con la especulación o la valoración de Bitcoin en el mercado. No hablaremos sobre valoraciones económicas futuras de esta u otras monedas digitales. La asistencia a este acto es libre y gratuita. Os pedimos que os registréis en esta página para tener una previsión de la gente que asistirá al evento. No es necesario que utilices información real, con un seudónimo y un correo temporal basta. 📅 Fecha y hora: Lunes 29 de Junio de 2026 a las 19:00h. El acceso se cierra a las 19:15! 📍 Lugar: MOB Barcelona - Carrer Bailèn, 11, L'Eixample, 08010 Barcelona. Espera en el portal del local y te acompañaremos al interior. Barcelona https://www.openstreetmap.org/node/4210487190 // https://maps.app.goo.gl/AhEkEz5mix3vs5pe9 🌐 Nuestra web: https://bitcoinbarcelona.xyz/ BBO es miembro fundador de: https://bitcoin.barcelona Si quieres aportar a la comunidad, puedes dejarnos una donación a través de: Bitcoin On-chain ⛓ // Lightning: https://bitcoinbarcelona.xyz/donations.html

**🛑 PLEASE NOTE: This is a private, request-only event. Do not show up at the placeholder map location.** ### **What we do** Welcome to **Hackalona** — a weekly co-working and demo session for independent makers, developers, bootstrappers, and digital entrepreneurs. We gather to work alongside like-minded peers - fellow developers and creators who are all building and launching their own independent projects. This isn't a passive networking event, not a marketing pitch, not a hackathon. ### **Is this for you?** **✅ This is a perfect match if:** * You are an indie hacker, developer, or bootstrap founder actively coding your own SaaS, mobile, or web apps. * You are entirely focused on building, launching, and growing your own independent startup/product. **❌ This is NOT for you if:** * You plan to do only freelance client work or tasks for your primary day job during the session. * You are not a coder/developer (we are a highly technical, hands-on building group). * You don't have a specific project yet or haven't decided what you are working on. ### **The Agenda** * **10:30 - 11:30** \- arrival * **11:30** \- Intros \(a little about yourself \+ what you're working on\) * **13:00** \- Lunch \(if you want\) * **17:00** \- Demos \(share what you made today\) * **18:00** \- Drinks / Events ### **How to attend** To keep our unique vibe and maintain a highly productive atmosphere for everyone, we don't publish the exact venue address here. 1. **Go to our website**: hackalona.com and apply to join our main Telegram group. 2. Once approved, you will receive the exact location and details in Telegram. **Coworking space fee:** The venue/coworking space where we meet charges a flat **€10 day-pass fee** for using their space, internet, and facilities. You will pay this directly to the venue.

We’re excited to invite you to this year’s S2 Xpeed Demo Day on Thursday 2nd July at Norrsken Barcelona, the highlight of our latest acceleration program for Europe’s most promising industrial startups. Don’t miss the chance to attend the event! * 📅 Date: July 2nd, 2026 * ⏰ Time: From 12 PM to 3 PM * 📍 Location: Rooftop Norrsken House Barcelona Here’s what you can expect: * Enjoy a fireside story from a top founder, sharing real insights from their entrepreneurial journey. * Discover the most innovative projects that are transforming sectors like **HealthTech, CleanTech, Mobility, Agrotech and Industry 4.0**. * Meet the **startups from our 6th cohort**. * Connect with **industry leaders, corporations, and investors** to explore new opportunities. **If you haven’t registered yet, don’t wait!** Secure your spot now and be part of this unique event. [LINK TO REGISTER](https://forms.gle/fChbSuhPbV4jRDNx6) Agenda: * 12:00 - Doors opening * 12:15 - Welcome by Oriol Pascual * 12:30 - **Fireside chat with a top founder** * 13:10 - **6 Startups Pitch** * 14:00 - Networking & Drinks We look forward to seeing you on July 2nd for this amazing opportunity to connect, discover, and innovate together! 📹 Click [here ](https://youtu.be/uduDdNbIWMM?si=X2gmamn1MvfXL1PR)to watch the video from the Demo Day we did last year! Remember [LINK TO REGISTER](https://forms.gle/fChbSuhPbV4jRDNx6) *\*By filling this form you agree that your image could be used in our social media networks.*

**Thinking about expanding to Spain or going international?** S2 Xpeed is hosting an exclusive session with representatives from **ACCIÓ, ICEX, and Barcelona Activa** to explore the support available for startups. Whether you're planning to **establish your startup in Spain** or **expand from Spain into international markets**, this session will provide valuable insights into funding opportunities, market entry support, and public resources. 📍 **Norrsken House Barcelona** 📅 **10:30 AM – 12:00 PM** 📍 **Red Room** **Register [HERE](https://forms.gle/81VtE7GaX7dDPsyT8)** We look forward to seeing you there!

## **From Data Autonomy to Adaptive AI: Building Systems That Change How Decisions Get Made** **DOORS OPEN: 18:30** **TALKS START: 19:00** **NETWORKING: 20:00 - 21:30** ## **Our Speakers** **Marta Expósito Ventura, PhD, Head of Data, Stark Future** **Africa Perianez, Co-founder & CEO, Causal Foundry** ## **Marta Esposito - From ticket queues to data autonomy - engineering the shift** **Marta Esposito is Head of Data at Stark Future, an electric motorcycle company building high-performance, connected vehicles at the intersection of hardware, software, manufacturing and data.** **In her talk, Marta will explore what it takes to move a data function away from reactive ticket queues and towards a more autonomous operating model. As connected products generate increasingly rich streams of operational, product and user data, the role of data teams changes: from responding to requests, to enabling better decisions across the organisation.** **Her session will look at the engineering, organisational and cultural shift behind data autonomy: how teams structure data work, prioritise internal demand, build trust in data products and move closer to the real systems they support.** ## **Africa Perianez - Designing AI for imperfect conditions** **Africa Perianez is Co-founder and CEO of Causal Foundry, where she leads a team of engineers and AI scientists building reinforcement learning and personalisation technologies for real-world operational decision-making.** **Her work focuses on adaptive AI infrastructure that supports decisions across healthcare, logistics, behavioural nudging, demand forecasting, stockout prevention and resource allocation. Causal Foundry works with global partners including the Gates Foundation, Google.org, GAVI, Lilly and Johnson & Johnson, applying AI in environments where decisions are complex, resources are constrained and impact matters.** **In this talk, Africa will explore how AI systems move beyond prediction and dashboards into adaptive decision support. What does it take to build systems that can operate across changing contexts, local constraints and human behaviour? And how do you design AI that supports better decisions without pretending the real world is cleaner than it is?** ## **What’s In It For You?** **Some of the most interesting work in AI today is not just about building more powerful models. It is about turning data, machine learning and decision intelligence into systems that people and organisations can actually use.** **In this DeepTech Talks edition, Marta and Africa will explore two complementary sides of applied AI: how data teams become more autonomous inside complex organisations, and how adaptive AI systems support operational decisions in the real world.** **You’ll hear about:** * **How data teams move from reactive service models to autonomous data products** * **What it takes to build AI systems that support operational decision-making** * **How reinforcement learning and personalisation can be applied beyond consumer tech** * **The gap between dashboards, predictions and decisions that actually change outcomes** * **How technical teams work with messy real-world systems, constraints and stakeholders** **Expect a grounded conversation about AI that becomes s part of how organisations sense, decide and act.** ## **Who Should Come?** * **Data scientists, ML engineers and AI engineers** * **Data leaders, analytics leaders and engineering managers** * **Product leaders working with data-heavy or AI-enabled systems** * **Deep tech founders and technical operators** * **People working across healthtech, mobility, logistics, manufacturing or decision intelligence** * **Anyone curious about how applied AI becomes operational infrastructure** ## **Extras** **We’ll have food and drinks. 🍷🍕** **Come ready to meet engineers, founders, esearchers, data leaders and technology builders working on the next generation of applied AI systems.** **Spaces are limited, so grab your spot on Meetup while you can.** **Brought to you by DeepTech Recruitment & Cloudworks.** The organisers and venue reserve the right to refuse admission or entry and shall not be held liable for any incidents, losses or damages occurring during the event.

Encuentro para conocernos , compartir nuestros momentos vitales, nuestras necesidades, descubrimientos, recibir ayuda si lo deseas, etc. Si eres nuev@ en el crecimiento interior-personal-espiritual , te ofrezco leerte tu carta astrologica y compartirte tips esenciales para ser más Fuerte y Libre. Animate. Juntos somos más Fuertes ! **Si quieres asistir escríbeme por whatsapp al 678777477.** **Los encuentros se organizarán desde el grupo de whatsapp.** (por lo que aunque no veas inscripciones aquí no significa nada).

At InnoIT Consulting, we are delighted to invite you to our upcoming event, organized in collaboration with *DevOps BCN*, on **Thursday, July 2**. 🎙️*Ship Without Fear: Specs, AI, and Modern DevOps* **SUMMARY** We will be joined by **[Matīss Treinis](https://www.linkedin.com/in/matisst/)** (Creator and Author, SpecDD) and **[Vicent Soria](https://www.linkedin.com/in/vicentsoria/)** (Fractional Infrastructure Engineer, Tech A Breath). 🎙️**I apologise for the confusion! Anyway, here's the same plausible but wrong software again**, Matīss Treinis Introduction to SpecDD, a Specification-driven development framework that enables humans and AI agents to build better software. 🎙️**DevOps Horror Stories Vol. 1**, Vicent Soria We will be reviewing some of my nightmares: the time I dropped a production database, the two days of downtime, and the rewrite pushed to production the very day its lead developer walked out the door. Real DevOps disasters, what went wrong, and the hard-won lessons that survived the chaos. Come for the schadenfreude, stay for the postmortems. With time for a dynamic **Q&A session and, of course, our networking with food 🍕 and drinks 🍻.** **👥 Do you want to come along?** Share this invitation with all your contacts, or click the "share" button below. **WHEN:** Thursday, July 2 at 6:30 PM **WHERE:** Oficinas InnoIT Consulting, [C/ Diputació, 280, Bajos 2ª, 08009, Barcelona](https://maps.app.goo.gl/zC6Sf2jUogxauX317) **LANGUAGE:** English **Join our [newsletter](https://www.inno-it.es/newsletter/)!** Don't miss out on upcoming events, exciting news and special job offers.

**Hello, fellow DevOps enthusiasts 🤓** On **July 2nd**, we'll meet again for a couple of insightful talks, hosted by [InnoIT Consulting](https://www.inno-it.es/en/) 📍**Location**: C/ Diputació\, 280\, Bajos 2ª · Barcelona \| https://maps\.app\.goo\.gl/CnaqHvZnv32T8Un47 \-\-\-\-\-\- 📅 **Agenda** * **18:30 - 18:40** Welcome from the hosts * **18:45 - 19:15** **I apologise for the confusion! Anyway, here's the same plausible but wrong software again** \- Matīss Treinis * **19:15 - 19:45** **DevOps Horror Stories Vol. 1** \- Vicent Soria * **20:15 - 21:00** Networking & Snacks \-\-\-\-\-\- **🎤 Talks & Speakers** * **Title: I apologise for the confusion! Anyway, here's the same plausible but wrong software again** * **Speaker**: **[Matīss Treinis](https://www.linkedin.com/in/matisst/)** \- Creator and Author\, [SpecDD](https://specdd.ai/) * **Duration**: 30-45 mins * **Abstract**: Introduction to SpecDD, a Specification-driven development framework that enables humans and AI agents to build better software. * **About**: I have spent most of my life building things. Close to twenty years of production platforms, infrastructure, distributed systems, developer tooling, and the organisational structures around them. My background is in software engineering and architecture, but most of my work has lived where product requirements, developer tooling, infrastructure, delivery process, and team structure all meet. I build the systems around the software as much as the software itself. I have run full technology functions end-to-end: development, architecture, DevOps, delivery, hiring, vendor strategy, and operational structure. A lot of my career has been spent taking environments that are unstable, fragmented, or afraid to ship, and turning them into organisations that can move quickly without collapsing under their own weight. I still work hands-on every day. I write code, work in infrastructure, and stay close to the actual problems instead of managing them from a distance. *** * **Title: DevOps Horror Stories Vol. 1** * **Speaker**: **[Vicent Soria](https://www.linkedin.com/in/vicentsoria/)** \- Fractional Infrastructure Engineer @ [techabreath.com](https://techabreath.com/) * **Duration**: 30-45 mins * **About**: I work with management and technical teams to connect strategy with execution. My goal is to transform technology from an obstacle into a business driver. I act as a fractional CTO, DevOps engineer, or technology consultant, depending on each client's needs at any given time. I provide a practical and strategic perspective, helping to make impactful technology decisions: those that accelerate projects, improve processes, and align technology with business objectives. \-\-\-\- 🔑 **Important Access Note** Our host requires the attendees to provide their ID to grant us access to their offices. **Do not forget to fill in the "NIF - NIE - Passport" field** when registering!

Bring your Raspberry Pi, Arduino, microcontroller, or any other electronic project and join fellow electronics makers for a night of creativity and collaboration! This session is open forum to share your current projects—whether complete or in progress, it’s all interesting! Whether you’re deep into embedded systems, exploring new ideas, or just getting started, you’ll find a welcoming space to collaborate, share, and get inspired. **New to electronics or curious about tinkering?** You’re absolutely welcome. If you’re a beginner and want to experiment, I’ll have a couple of starter kits available so you can try things out—whether that’s blinking your first LED, putting something on a display, or experimenting with simple sensors. No pressure and no experience required—just an interest in learning and building. While we continue to pursue a more permanent venue for this Meetup, we’ll be using public library facilities based on availability.

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.

We're planning a hands-on technical session focused on building AI solutions in ServiceNow - think skills, agents, and real-world use cases. If you’re curious about AI on the platform, RSVP now and stay tuned for more details. Let's build together!

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Want to be a speaker? submit your talk to our Call for Presenters!!! https://sessionize.com/azure-cbus-2026/