Inbound Marketing

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

**Understanding the Columbus Housing Market** An easy‑to‑understand snapshot of the Columbus housing market, highlighting current conditions and key factors influencing buyers, sellers, and homeowners. This is a relaxed, no‑pressure event where you can ask questions and get practical advice. Hosted by: Katie McCartney, Broker & Senior Real Estate Specialist® (SRES)

☀️ **Shake Off the Winter Chill** **\- Bowl With Us\! 20% off for NEW bowlers\!** Our 6-week spring social bowling league starts in **April** \- trade social hibernation for strikes\, beers\, and new friends\! Whether you're looking to unwind after work\, meet new people\, or just have a fun night out with pals\, this league is perfect for everyone\! Chill times\, cold drinks\, and plenty of chances to connect with others\. No matter your skill level\, this league is all about having fun and meeting new friends\. **;)** **🗓 Thursday evenings \|📍 AMF Sawmill Lanes \| 💵 $79 *(while Early Bird is active)*** **🚨NEW to the league??** Use discount code (**MU2P26**) for 20% off - $63.20 *during Early Bird* **💻 League Info & Registration**: https://bit.ly/ColumbusBowling **Why Join?** 🎉 It’s only 6 weeks - perfect for a low-commitment social plan 🍻 Great mix of people in their 20s-40s, plus post-game hangs at the bar 🎳 Zero pressure - gutter balls totally welcome! 👕 Free league shirt if you sign up early 🧠 Weekly trivia w/ prizes 💬 Super social - join solo or w/ friends! **Want in?** Join our Meetup team Gutter Dusters 👉 **Click here to join** https://tinyurl.com/23auxkaq Or start a team of your own with a few friends - we’ll all be hanging out either way! 📅 League Dates (Thursday evenings): April 16, April 23, April 30, May 7, May 14, May 21 ***(The MeetUp event date is deadline to register for the league.)*** **Cost & What’s Included:** ✔ $79 Early Bird registration - **NEW bowler?? Get 20% off with code: MU2P26** ✔ 6 weeks of bowling (1–3 games/week) ✔ Shoe rentals & full league setup ✔ Trivia, prizes, and great people 👉 **SIGN UP NOW** 💻League Info & Registration: https://bit.ly/ColumbusBowling 🤑Use promo code MU2P26 to save 20% 📸 Follow the fun on Instagram: https://bit.ly/BowlingLeague-IG 📩 Questions? Contact the league: http://bit.ly/2nKHno7 Spots are filling fast – don’t miss out on the fun times!

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!