Online Marketing

With our next EUXMELB meetup on the 28th of May, I'm excited to announce that **Natalie Ellis, Partner and COO at The Product Bus, will be presenting 'Your skills *are* the product'.** According to Harvard Business School 95% of new products launched every year *fail.* Natalie is here to argue that the reason for these failures isn't a lack of talent or tools, but because no one stops to ask whether the market actually wants or needs these things before shipping them. Online rhetoric discusses how AI is transforming the design, product and engineering worlds, but from her perspective, Natalie believes AI is actively multiplying the rate of failure because it's now possible to build something no-one asked for in an hour from your Mac mini. Natalie is here to tell us why evidence-based, commercially focused product thinking is more critical than ever for countering the wasted time and resources spent shipping products no one asked for. She will explain why the skills designers and researchers already possess are the real commercial asset and how people in these roles can start treating them as such. Natalie has spent her career turning consumer insights into product and commercial decisions across startups, enterprise, government digital services and institutional programs. Following a decade rising through a global market research agency, she jumped ship to an early-stage market research startup before spending several years as a product strategist designing and delivering national digital health services. As Partner & COO at The Product Bus she is passionate about helping founders, teams and businesses make real progress through evidence based decisions and passionate about helping them stress-test ideas before they commit to building. She escaped the city for rural life in the Alpine Shire several years ago where she has become an accidental pumpkin farmer and enjoys crocheting while watching crime drama. Event will start at 5:30pm with Pizza, Drinks and networking with the talk starting at 6pm. We are at Stone and Chalk in the space just past where you sign in. This event is sponsored by [askable](https://www.askable.com/) ([https://www.askable.com/](https://www.askable.com/)) and Experience Design "UX" Agency [blueegg](http://www.blueegg.com.au/) ([http://www.blueegg.com.au/](http://www.blueegg.com.au/))

**Your workshop:** Product managers are often working from incomplete information - a customer or leader asks for a change, but the real need underneath it isn't always clear. And even when ideas are strong and teams invest real effort, there's no guarantee that what gets shipped will actually change behaviour or become part of everyday practice. This workshop is an opportunity to slow down for an hour and explore how behavioural and implementation science can help design the human side of your work. From understanding what people are really trying to do, through to validating ideas, bringing your team along, and measuring impact that goes beyond the pilot phase. We'll work through some practical frameworks and implementation science strategies for influencing change. You'll also have time to apply these to something from your own work and share with the group. Come ready to think, discuss, and leave with something you can actually use. Doors: 6pm Start: 630pm **Our workshop lead:** [Dr. Alex Waddell](https://www.linkedin.com/in/alexandrawaddell/) is a behavioural and implementation scientist and the founder of CoFormed, a consultancy that partners with expert teams to turn excellent ideas into real-world impact. Alex brings expertise across behavioural science, implementation science, and service design to help teams design the human side of change by understanding what drives behaviour, what gets in the way, and what makes something part of everyday practice. **Our Host:** Zendesk https://www.zendesk.com

Melbourne BitDevs is an in-person meetup held monthly for discussing: Bitcoin software, tools, research, protocol upgrades (BIPs), mining and more. ⚡💻 Held on the last Thursday of the month. Current venue is upstairs at the Fox Hotel in Collingwood. Arrive anytime from 6pm, with a **prompt start at 6:30**. Website: https://bitdevs.com.au Telegram: https://t.me/btcmelbourne Discussion topics (please add!): https://github.com/MelbourneBitDevs/MelbBitDevs/issues/

**Cookie!** It's been a long time since we were at Cookie - join us for socialising with options for drinking and eating. We will be in the beer hall on level 1 of Curtin House. **Enjoy Happy Hour at Cookie 4pm-7pm** \- there are perks to being early: $10 Pints $10 Wines $15 House Martinis, Negroni, Margarita and Espresso Martini 📍 Location: Cookie, Level 1, 252 Swanston Street, Melbourne Vic 3000 On Swanston Street, look for Cookie's logo on the side of the building. From the footpath, enter the doorway and go up the staircase to level 1. There is an elevator but I don't recommend using it in case it stops working. [https://www.cookiemelbourne.com.au/](https://www.cookiemelbourne.com.au/) Most people come along by themselves so don't worry if you don't know any of the other members. New people are always welcome. **How often do we have events? Weekly!** Join us at a different bar/pub each week to meet new people and see the familiar faces of the regular members. This is a regular weekly group for socialising and unwinding for the weekend. **Events are also on:** Bartopia [https://www.meetup.com/bartopia/](https://www.meetup.com/bartopia/) Bartopia [https://www.facebook.com/groups/bartopia/](https://www.facebook.com/groups/bartopia/) Follow us on Instagram: [https://www.instagram.com/bartopia.melbourne/](https://www.instagram.com/bartopia.melbourne/)

Join your fellow LGBTQIA+ folks for a social evening of board games at Marché Board Games Cafe. We have access to the games library at the cafe. If you have a game that you want to share, please feel free to bring it along. We play all sorts of games - card games, party games, strategy games - and we're happy to teach new players. Groups for games usually form between 6:30-6:45, so it's important to try arrive on time to ensure you're allocated to a game/group. Anyone arriving late may have to wait for a game if all groups have started. The cafe has drinks and food available. Check out their menu here: https://mbgcafe.com.au/menu.pdf We only accept payment at the time of booking to reserve your spot. This means you will need to pay the booking amount via PayPal at the time of booking to confirm your spot. If you can't make it to the event, please ensure you get in touch by messaging the event hosts or emailing rainbowbg.melbourne@gmail.com at least one day before the event, and we can reverse your payment via PayPal. The cafe does NOT have a liquor licence. Consuming alcohol on the premises is illegal, and will result in any members being banned from future events. See you on Thursday!

Too many kids as well as teenagers and adults have problems with study. Today's meetup will inform you about the basics in STUDY TECHNOLOGY that provides an understanding of the basics of learning and supplies exact ways to overcome all the pitfalls one can encounter during study. This is applicable to young children, teenagers (or their parents that are trying to help them) and adults alike. Study Technology shows how one studies in order to comprehend a subject so one can apply it. Laws on which learning is based and workable methods have also been discovered for anyone to apply for themselves or when teaching others. Too many students graduate from school and college unable to put to use what they’ve learned in school. It’s not that they’re stupid or that their teachers didn’t know how to teach. More than likely it traces back to the one thing missing from most educations—learning how to learn in the first place. We all went to school, yet isn’t it odd that no one taught us how to study? The information presented at this meetup can help anyone improve others or his own ability to learn. It is a practical tool that parents and teachers alike can use to enhance a child's study performance. You’ll learn the barriers that lie between your own or a child's education. And you will very quickly learn how to overcome them. This technology will enable you or a child to pursue any subject with skill and confidence. Teachers who have "hard to handle/distributive " or slow learners in class will absolutely love the amazing turn around most often seen in improved behaviour and student performance in class. If you or your child has difficulties at school (or learning new things at work or online) than this meetup is important to you. If you can not make it to our meetup than contact the organizer and arrange it to suit your time. This technology can if one was to live far away be taught online. (extension course) You may offcourse also opt to have this technology taught to your own child by experienced volunteeer staff or learn about this yourself and transfer this knowledge to those you want to have better grades. Yes it is possible to improve anyone's study performance. All it takes is just 5 steps. See you at this meetup. Pam

🗣️ Communicate More Effectively — Build Confidence, Connection & Clarity 🗣️ Imagine having the confidence to say what you truly mean, improve your relationships, create lasting friendships, and handle life’s conflicts with ease. 🎟️ FREE ADMISSION - [Book Here](https://unlockthepowerofthesubconsciousmindmelbourne.as.me/schedule/175b7acb?ref=fb_integration) We're looking forward to you joining us for an interactive and inspiring Communication Workshop designed to help you strengthen one of life’s most valuable skills — your ability to communicate. Our speaker will break down complex ideas into simple, practical tools you can start using right away. What You’ll Gain: ✅ Expert Guidance – Learn directly from a communication expert and mentor. ✅ Interactive Learning – Participate in activities that build real-world communication skills. ✅ Real Results – Discover long-term strategies to improve how you connect, listen, and express yourself. 💡 Special Offer: Grab an optional reference booklet at the event for just $7 to take your learning even further! This isn’t just another sit-and-listen seminar — it’s engaging, hands-on, and conversational. Ask questions anytime and get real answers that apply to your own life.

Welcome to our little badminton crew! 💪 We’re a small group of players who just love hitting some shuttles, having fun, and staying active. All skill levels are welcome — it’s all about good vibes, friendly games, and meeting new people who enjoy the sport! Come join us and let’s rally together! 🙌🏸 Fee includes shuttlecocks and court hire. Racket hire: $2 each if you don’t have one.

Join us for a relaxed coffee and walk designed to help you meet new people in a low-pressure, friendly way. We’ll grab a coffee, go for an easy walk, and use simple conversation prompts to make it easier to chat and connect. Whether you’re new to the area, looking to make new friends, or just want to do something social, this is a casual way to meet like-minded people. No pressure, no awkward networking — just coffee, fresh air, and genuine conversation. **What to expect:** A casual coffee catch-up, a relaxed group walk, and the chance to meet new people through BeSocial. **Who it’s for:** Anyone looking to make new friends, have better conversations, and feel more connected.

Welcome to our little badminton crew! 🏸 We’re a small non-profit community group who simply love playing badminton, staying active, and bringing people together. Everyone here volunteers their time, and any small fees just go towards court hire and shuttlecocks so we can keep the games going for everyone. All skill levels are welcome — whether you’re a beginner or have played for years. It’s all about good vibes, friendly rallies, and meeting new people who enjoy the sport. Come join us and let’s play! 🙌 Fee includes shuttlecocks and court hire. Racket hire: $2 each if you don’t have one.

**Bridging the Planet Gap** ### *An Exclusive Pre‑Launch Transformative Educational Experience for Singles* **Sun 31 May • 4–6pm • The Tower Hotel, East Hawthorn** A boutique facilitated event for singles who value humour, depth and conscious connection. If you’re tired of the apps, awkward small talk, being single or feeling misunderstood by the opposite sex, this ***pre‑launch event*** (with socialising afterwards), offers something completely different. This is **not** speed‑dating. It’s **not** therapy. It’s an **educational, insightful group experience** designed to help men and women understand each others wants and needs more deeply - in a way that feels safe, fun, and surprisingly easy. *"Until you make the unconscious conscious it will direct your life and you will call it fate"- Carl Jung* **BOOK NOW. LIMIITED SPACES.** **Pre‑Launch discount (Feedback Event)** * **Solo ticket: $30** * **Bring a friend (of the opposite sex): Ony $25 each** *\*This event is **heavily discounted** in exchange for your feedback* **BOOKING LINK**: [https://www.eventbrite.com.au/e/1989809975200?aff=oddtdtcreator](https://www.eventbrite.com.au/e/1989809975200?aff=oddtdtcreator "https://www.eventbrite.com.au/e/1989809975200?aff=oddtdtcreator") **What You’ll Experience** You’ll move through a series of **short, facilitated exercises and conversations** that are: * fun * insightful * easy to participate in * completely optional There is **no obligation to speak** at any time. You can participate silently or engage at your own pace. **This experience is crafted to help you:** * understand the opposite sex in a clearer, more grounded way * notice your own patterns and responses * relax your nervous system so your personality can shine * connect naturally with others * feel more confident and at ease in social and dating contexts This is a **light, fast‑moving, educational experience** that will leave you feeling more aware, more connected, and more confident about modern day dating and relationships. **Why We’re Doing This** Because singles today are navigating: * mixed signals * outdated myths and stories about men, women, dating and relationships * confusion around roles, boundaries and expectations * emotional fatigue from apps, speed dating and small talk events * fear of rejection due to past hurts and miscommunication **This event helps you:** * expand your confidence and self‑worth * strengthen communication skills * understand masculine & feminine dynamics * release old patterns that sabotage connection and love * get clear on your wants, needs and boundaries * rebuild trust between the sexes * learn a new modern dating and relating model **Who This Event Is For** * Singles 30+ (all ages) * Curious, conscious, open‑minded individuals * People who want meaningful connection, not small talk * Relationship‑minded men and women * Heterosexual singles * Aim: **Equal numbers of men and women. (Bookings required) BOOKING LINK**: [https://www.eventbrite.com.au/e/1989809975200?aff=oddtdtcreator](https://www.eventbrite.com.au/e/1989809975200?aff=oddtdtcreator) **If you’re ready to learn, grow and connect in a whole new way, we would love you to join us.** *Love & light,* *Jane Roder* *International Author Sex & Relationship Counsellor* ***www.janeroder.com info@janeroder.com 0411 300 627***

Instagram: @findyourtribemelb Take a pause from the hustle and join us for **The Monthly Reset** \- a space for driven and ambitious people to reflect on the past month\, set fresh goals\, and connect with other growth\-minded individuals\. There’s something powerful about sharing your reflections and intentions with other growth-minded individuals. When you're surrounded by people who value progress, purpose, and self-awareness, it creates a natural sounding board for ideas, clarity, and encouragement. These kinds of conversations can help you see things differently, feel more supported, and stay aligned with the goals that truly matter to you. 🌿**MEETING POINT** Let's meet outside Botanic Gardens Visitor Centre at 2:00pm. Anyone who would like to grab a coffee can do so, then at 2:15pm, we'll take a walk around the Tan. 🤝**CONNECTION ACTIVITY** During the walk, you’ll be invited to participate in structured conversations with different partners as we rotate every 15ish minutes. We’ll provide reflection prompts to guide your discussions on: * What worked well this past month * What challenged you or stretched your limits * Intentions or goals for the month ahead * What success and balance look like for you This is a space to connect authentically, think intentionally, and feel supported by others who care about growth and alignment - both professionally and personally. 👋**NEW HERE?** Welcome! Find Your Tribe Melbourne is a community mostly around 25-40s who are passionate about connection, purpose, and personal development. We’re open-minded, respectful, and always excited to welcome new faces. Whether you come solo or with a friend, we’ll make sure you feel included and supported. Pushing outside your comfort zone can be tough, but it's where growth and friendship begin. 🌱 If you have any questions or just want to say hi before the event, feel free to message me! ⚠️**LIABILITY DISCLAIMER** By attending this event, you acknowledge that you are participating voluntarily and are responsible for your own health, safety, and well-being during the walk and any related activities. *Find Your Tribe Melbourne* and its hosts are not liable for any injury, loss, or damage that may occur. Please take care, be mindful of your surroundings, and participate within your own comfort level. **PHOTO AND VIDEO DISCLAIMER** Please note that photos and videos will be taken throughout the event and may be used on our social media channels or other platforms. If you prefer not to be photographed or filmed, kindly inform one of the hosts at the beginning of the event. Instagram: @findyourtribemelb

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Official Attendee Registration Site --> [https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile](https://www.eventbrite.com/e/joyfest-presented-by-zoras-house-tickets-1986849414082?aff=ebdsoporgprofile) JoyFest is a vibrant festival celebrating women+ of color entrepreneurs, artists, and creatives—shop, connect, and experience joy. Get ready for a joyful, high-energy celebration of creativity, culture, and community at **JoyFest**! JoyFest is a vibrant marketplace and experience that brings together some of the most talented women+ of color entrepreneurs, artists, and creatives. From handcrafted goods and unique fashion to art, wellness products, and delicious food, this is your chance to discover and support incredible local businesses—all in one place. But JoyFest is more than a market—it’s a movement. Rooted in economic empowerment and community connection, the event creates space to celebrate the brilliance, innovation, and growing impact of women of color. Expect great music, dynamic energy, and an atmosphere that centers joy, abundance, and collective support. Whether you’re shopping, networking, or just soaking it all in, JoyFest is the place to be. Come ready to explore, connect, and invest in a future where creativity and community thrive. ✨ Shop. Celebrate. Support. Experience JoyFest.

Let’s meet and wander the galleries! General admission on Sundays is free.