iPhone App Marketing

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Come out to Improving for our monthly iOS and Mac meetings. This Month's Presentation: Nothing yet. (You should volunteer). What is Cocoaheads (http://cocoaheads.org/)? CocoaHeads is a group devoted to discussion of Apple Computer's Cocoa Framework for programming on MacOS X and iOS (including the iPhone, iPad and Apple Watch). During monthly meetings, members present on their projects and offer tutorials on various programming topics. What is BuckeyeCocoa (http://buckeyecocoa.org/)? BuckeyeCocoa is a group of Objective-C/Swift developers/enthusiasts. We host monthly Cocoaheads and near-weekly NSCoder meetings in Columbus, Ohio. The meetings are free to attend. Presentations! Presenters welcome! We are always in need of people willing to present material. Any Swift and/or Objective-C related topic is welcome. Times can be 5 minutes (i.e. lightning talks) to a maximum of 2 hours. Interested? Contact info is on the BuckeyeCocoa website. To volunteer for a presentation contact us at @BuckeyeCocoa on Twitter. Follow us on Twitter! @BuckeyeCocoa (https://twitter.com/#!/Buckeyecocoa/) For more information: http://buckeyecocoa.org/

Over 50 Happy Hour – Liberty Tavern Polaris Join us for a fun and relaxed Over 50 Happy Hour on Friday, April 10th from 4:00 PM – 8:00 PM at Liberty Tavern Polaris. This is a great opportunity to meet new people in our age group in a casual, comfortable setting. Whether you’re in your fifties, sixties, or seventies, everyone is welcome. Some people who attend are retired, while others are still working, but we all share one thing in common — enjoying good conversation and good company. If you’re new to the group, don’t worry. Many people attend solo and quickly find it easy to strike up conversations. The goal of this happy hour is simple: meet people, socialize, laugh, and enjoy the evening. We’ll be gathering at Liberty Tavern Polaris, a welcoming tavern with a warm atmosphere, great food, and a bar perfect for relaxed conversation. Feel free to come when you can and leave when you want. Some members arrive right at 4:00 PM, while others stop by later after work. There’s no formal agenda — just friendly people getting together to enjoy a Friday evening. Location: Liberty Tavern Polaris 2170 Polaris Parkway Columbus, Ohio Time: Friday, April 10 4:00 PM – 8:00 PM Come join us for a drink, good conversation, and the chance to meet some great people in the 50+ community.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

**New Dojo Location!** **Draft Day Columbus** 1130 Dublin Road Columbus, OH 43215 We're going to try a new dojo location for a few weeks and see how it works Dojos are informal Python group study sessions where everyone interested in Python gathers to learn about Python, help others with Python, or just hang out. Everyone is welcome from Python beginners to experts. Bringing a laptop is encouraged (we'll have extension cords and power strips). If there's something you want to learn leave a comment on this invite so we can plan ahead. We're looking for topic suggestions and people interested in presenting at our monthly meetings. To this end we've set up a survey form at [https://docs.google.com/forms/d/15eBKF1nQQ2XS5gzD4rvhVRHMBEj7lJtHuA9wXupS3Uc](https://docs.google.com/forms/d/15eBKF1nQQ2XS5gzD4rvhVRHMBEj7lJtHuA9wXupS3Uc)

**PLEASE BUY TICKETS THROUGH EVENTBRITE. RSVP THROUGH MEETUP IS NOT A TICKET PURCHASE CONFIRMATION.** Strive welcomes you to 'General Business Networking', Columbus' hottest networking event! We are set in the perfect central location in Downtown for all to join. Are you interested in business? Want to elevate your career? Meet Consultants, Analysts of all types, Bankers, Software Engineers, Entrepreneurs, and more who are active in the space or are eager to get started. **\*\*This will be a multi-vertical event\*\*** **There will be professionals with backgrounds in the arts, finance, tech, real estate, healthcare, and more. Come with an open mind, and leave with connections that wouldn't be possible otherwise!** Pack some business cards and come with an open mind! Meet your future business partners, employers, coworkers, investors, and friends. You don't want to miss this opportunity to expand your network and create a brighter future. We will have a space for our event to check-in. The event will go from 6:00 PM - 8:00 PM (feel free to come at any point in this timeframe). Name tags will be provided. Business casual dress code. Job fair attire. **Remember, it's not who you know, it's who you meet tomorrow!** We look forward to meeting you at the event! Sincerely, Strive Networking Team *Refund requests are permitted up to 24 hours after purchase, so long as we are not within 48 hours before the event start time. Refunds will be made in full and repaid to your method of payment. Note that we are unable to reimburse PayPal fees.* *Disclaimer: By attending Strive Networking events you agree to photos/videos taken during the event being used to promote future events.*