Landmark Education

**Liberating Serious Play - LS meets LSP** HERZLICH WILLKOMMEN in unserer LS User Group! Was passiert, wenn Liberating Structures auf Lego Serious Play trifft? Wenn ihr das gemeinsam mit uns erkunden möchtet, laden wir euch herzlich zu einem kreativen und spannenden Workshop in unsere LS Werkstatt ein. Zur Vorbereitung könnt ihr gerne Fragestellungen nach folgendem Schema mitbringen: **Wie sieht für mich das ideale [Thema] aus?** Wir freuen uns sehr, dass XEBIA (ehemals SwissQ) in Zürich uns erneut ihre Räumlichkeiten zur Verfügung stellt. Vielen Dank an XEBIA für die Unterstützung! Im Anschluss an das MeetUp laden wir euch zu einem Apéro ein. Wir freuen uns, wenn ihr dabei seid und Freunde oder Kollegen mitbringt.

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 COMBI-TICKETS This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) YOUR TRAINER Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

**WALK THE TALK** Zurich Toastmasters is the place to be if you want to improve your public speaking, communication, and leadership skills. **Walk the Talk** offers a friendly and inspirational environment for all levels of public speaking experience. Guests and new members are always welcome! A typical meeting includes 1–3 prepared speeches by members, evaluations of the speeches, and Table Topics – impromptu speaking. Please note the updated information – we will be meeting in the park, as per our summer tradition. In case of rain, we may have to meet online instead. "You can speak well if your tongue can deliver the message of your heart." John Ford DISCLAIMER: We may take pictures/videos of our events and share them online or on social media. If you do not wish to be in the pictures, please let us know before the meeting starts. We will do our best to respect your wishes.

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 **COMBI-TICKETS** This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) **YOUR TRAINER** Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

**Welcome to Top Notch Toastmasters Zurich!** [www.topnotch.toastmastersclubs.org](http://www.topnotch.toastmastersclubs.org) \*\* Please arrive 15 minutes before, meeting begin \*\* **When & Where** Every Wednesday, 10–15 members and guests meet **in person** to practice public speaking and leadership skills in a friendly, dynamic environment. *(Please note: members don’t RSVP via Meetup.)* **What to Expect** ✅ Self-paced learning—advance at your own speed ✅ Hands-on experience—speak, lead, and grow ✅ Supportive feedback from peers ✅ Guidance from experienced mentors ✅ Monthly workshops—every last Wednesday on communication and public speaking topics **Who We Are** Part of **Toastmasters International**, a global network of over 352,000 members dedicated to helping peoplecommunicate with confidence and discover their leadership potential. **Drinks & Socializing** After each meeting, we head to a nearby bar to relax and connect—perfect for networking and great conversation. Come visit us! Our welcoming team is excited to show you how Toastmasters can help you grow personally and professionally. ✨ **We can’t wait to meet you!** ✨

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 COMBI-TICKETS This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) YOUR TRAINER Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

Map the World, Change the World. Join Our Mapathon! Got a laptop? Ready to make a difference? 💥 We're on a mission to create life-saving maps for disaster response, and we need YOU. No experience? No problem. Whether you're a mapping newbie or an OpenStreetMap Pro, you'll learn, collaborate, and help create maps that matter. What to bring? Your laptop (mouse = bonus points!) Why join? Learn cool mapping skills Make a real impact in crisis zones Meet like-minded change-makers Ready to map for good? Let’s do this.

Engage with **thought-provoking keynotes**, participate in **interactive sessions**, and **network** with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise. Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer. **Interested in a combi ticket for the SUMMIT and our pre-conference workshop "[AI Essentials for PMs](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html)"** with Julia Bastian? You can get it [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). The **Leadership Brunch** is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). **CONFERENCE LINE-UP** *** TIM HERBIG (Product Coach and Author of *Real Progress,* Hamburg): **Improving your Product Strategy in Real Time** Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step. DOMINIQUE JOST (Head of Product at Doist, Bern): **End-to-End PM or End-of PM?** No hype. No hero stories. Just the practical, unfiltered lessons from [Doist](https://www.doist.com/)’s (makers of [Todoist](https://www.todoist.com/) and [Twist](https://twist.com/)) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you. JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): **From lagging metrics to leading decision - How B2B teams can lead with qualitative data** In B2B companies, sales often drives product decisions—not because it’s the best path, but because product teams lack the data to challenge it and steer confidently themselves. Unlike B2C, B2B data is often slow, sparse, and arrives too late to drive real-time learning. The result? Product managers feel stuck— aware that the current approach isn’t delivering impact, but unsure how to change a system that keeps them reactive. This talk is a call to action for B2B product teams ready to lead again. You’ll leave with four practical actions to shift the dynamics in you organization tomorrow! At the heart of this shift is qualitative data—not just as a source of deep insight, but as a foundation for building up organizational gut feeling. We’ll dive into practical techniques for gathering, sharing, and acting on qualitative data—and why organizational learning is the true unlock for product-led growth in complex B2B environments. STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): **Two worlds, one role** – **AI Product Management through client and provider lenses** AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle. The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed. SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): **Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%** Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools. FLORIAN BONNET (VP Solutions & Growth at Veriff): **How to turn oproduct work into revenue outcomes with KPI trees** Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes. Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership. You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results. Thank you to our sponsor [On](https://www.on.com/) for hosting us again and to [airfocus by Lucid](https://airfocus.com/) as well as [89grad](www.89grad.ch) for sponsoring the event!

Engage with **thought-provoking keynotes**, participate in **interactive sessions**, and **network** with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise. Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer. **Interested in a combi ticket for the SUMMIT and our pre-conference workshop "[AI Essentials for PMs](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html)"** with Julia Bastian? You can get it [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). The **Leadership Brunch** is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). **CONFERENCE LINE-UP** \*\*\* TIM HERBIG (Product Coach and Author of *Real Progress,* Hamburg): **Improving your Product Strategy in Real Time** Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step. DOMINIQUE JOST (Head of Product at Doist, Bern): **End-to-End PM or End-of PM?** No hype. No hero stories. Just the practical, unfiltered lessons from [Doist](https://www.doist.com/)’s (makers of [Todoist](https://www.todoist.com/) and [Twist](https://twist.com/)) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you. JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): **AI Discovery Slop - The research that looks shiny but is sh\*tty** AI has made discovery output faster and shinier than ever. But fast and shiny is not the same as deep and true. Real discovery is about finding contradictions, sitting with complexity, and synthesising and not about smoothing everything into a polished blur. Product people have stopped thinking. And nobody notices because the output looks great. But product sense is built through thinking, not through consuming. This talk is about what real discovery looks like in the age of AI - for both B2B and B2C companies. Stop consuming shiny discovery slop. Start thinking again. STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): **Two worlds, one role** – **AI Product Management through client and provider lenses** AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle. The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed. SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): **Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%** Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools. FLORIAN BONNET (VP Solutions & Growth at Veriff): **How to turn oproduct work into revenue outcomes with KPI trees** Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes. Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership. You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results. Thank you to our sponsor [On](https://www.on.com/) for hosting us again and to [airfocus by Lucid](https://airfocus.com/) as well as [89grad](http://www.89grad.ch/) for sponsoring the event!

### *An active, social afternoon adventure that lifts your spirits—literally!* Ready for a small adventure that gets your heart pumping, clears your mind, and gives you a real sense of achievement? Join us as we climb the legendary **1000er Staegli** – also known as the **Stairway to Heaven**! This is the perfect afternoon event: active, fun, social, and topped off with a relaxing coffee break. Ideal for anyone who wants to enjoy nature, move their body, and spend time with great people—without giving up a full day. \*\*\* ## **Why you’ll love this event** • **Stairway to Heaven vibes:** 1,150 steps that lift you up – the feeling at the top is absolutely priceless. • **Together is better:** We motivate each other and celebrate every step. • **Easy access:** A smooth train ride takes you straight to the meeting point. • **Built-in reward:** After the climb, we unwind at the cosy **Gartenbeiz D&D** with a coffee or drink. • **Flexible ending:** After the break, everyone returns home individually and at their own pace. \*\*\* # **Schedule** 1. **Individual travel from Zurich** Recommended connection from Zurich HB: • 12:53 – IR 35 towards Bern, Track 15 • 13:28 – Arrival in Olten, Track 9 • 13:36 – S29 towards Sursee, Track 11 • 13:40 – Arrival in Aarburg-Oftringen Everyone travels individually from Zurich HB to Aarburg. 1. **Meeting point: Avec Aarburg** We meet at **13:40** in front of the **Avec shop** at Aarburg-Oftringen station. 1. **Warm-up** We walk or lightly jog for about **30 minutes** from the station to the starting point of the Stairway to Heaven. 1. **The climb – Stairway to Heaven** Together, we take on the **1,150 steps**. No rush—everyone goes at their own pace. The goal is simple: reach the top with a smile. 1. **Coffee break at Gartenbeiz D&D** After the climb, we relax with a coffee or drink in a laid-back, friendly atmosphere. 1. **Return trip** Everyone heads home individually whenever they feel ready. \*\*\* ## **Join us on the Stairway to Heaven!** A fun adventure for your **body, mind, and mood**. Sign up now – we can’t wait to have you with us!

Engage with **thought-provoking keynotes**, participate in **interactive sessions**, and **network** with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise. Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer. **Interested in a combi ticket for the SUMMIT and our pre-conference workshop "[AI Essentials for PMs](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html)"** with Julia Bastian? You can get it [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). The **Leadership Brunch** is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). **CONFERENCE LINE-UP** \*\*\* TIM HERBIG (Product Coach and Author of *Real Progress,* Hamburg): **Improving your Product Strategy in Real Time** Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step. DOMINIQUE JOST (Head of Product at Doist, Bern): **End-to-End PM or End-of PM?** No hype. No hero stories. Just the practical, unfiltered lessons from [Doist](https://www.doist.com/)’s (makers of [Todoist](https://www.todoist.com/) and [Twist](https://twist.com/)) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you. JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): **AI Discovery Slop - The research that looks shiny but is sh\*tty** AI has made discovery output faster and shinier than ever. But fast and shiny is not the same as deep and true. Real discovery is about finding contradictions, sitting with complexity, and synthesising and not about smoothing everything into a polished blur. Product people have stopped thinking. And nobody notices because the output looks great. But product sense is built through thinking, not through consuming. This talk is about what real discovery looks like in the age of AI - for both B2B and B2C companies. Stop consuming shiny discovery slop. Start thinking again. STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): **Two worlds, one role** – **AI Product Management through client and provider lenses** AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle. The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed. SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): **Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%** Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools. FLORIAN BONNET (VP Solutions & Growth at Veriff): **How to turn oproduct work into revenue outcomes with KPI trees** Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes. Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership. You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results. Thank you to our sponsor [On](https://www.on.com/) for hosting us again and to [airfocus by Lucid](https://airfocus.com/) as well as [89grad](http://www.89grad.ch/) for sponsoring the event!

**Zurich Improv Comedy Festival - "Nosferatu The 20's" presents:** **BLESS YOUR HEART & PASS THE TRAUMA - Sherri D. Sutton** **STAND-UP COMEDY SHOW.** Saturday 13 June 2026 - 20:00 TICKETS: CHF 35 Award-winning comedian and TEDx speaker Sherri D. Sutton presents **Bless Your Heart and Pass the Trauma**, a 45-minute “best-of” from her acclaimed one-woman shows: *Don’t Make Fun of Jesus, Taking Out the White Trash, and Dumped by a Clown*. With wit as sharp as her Southern roots are deep, Sutton turns cults, queerness, and chaos into cathartic comedy. It’s part confession, part revival, and all redemption. **The Sutton Family Motto: Our tragedy is your comedy** **@CET Studio, [Pfingstweidstrasse 101, 8005 Zürich](https://maps.app.goo.gl/M1gHNfFEE66LzeWz5)** \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **[INFO & TICKETS](https://www.closeencounterstheatre.com/tickets)** **[https://www.closeencounterstheatre.com/events-1/show-sherri-d-sutton-sat-13-june-2026](https://www.closeencounterstheatre.com/events-1/show-sherri-d-sutton-sat-13-june-2026)** \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- CLOSE ENCOUNTERS THEATRE [www.closeencounterstheatre.com](http://www.closeencounterstheatre.com/) [LinkedIn](https://www.linkedin.com/in/closeencounterstheatre/) \| [Instagram](https://www.instagram.com/closeencounterstheatrezurich/) \| [Facebook](http://www.facebook.com/theatrezurich)

Join us for the final screening of the series dedicated to the marine life preservation hosted by the International volunteers of WWF. We close the series with *Sonic Sea* — a powerful and award-winning documentary that explores the hidden impact of ocean noise pollution on marine life. Through stunning visuals and compelling stories, the film reveals how human-made sound affects whales, dolphins and the delicate balance of our oceans. This special closing event is an opportunity to reflect, connect and continue the conversation about protecting our planet’s ecosystems. After the screening, we invite everyone to stay for a short discussion and informal networking. 📍 Hosted by WWF International Volunteers 🎬 Film: *Sonic Sea* 🌍 Final screening of the documentary series We look forward to sharing this meaningful evening with you.

We are in the heart of summer, and nature calls us to pause, breathe, and reconnect. This full moon, we return with the **second year edition of our creative laboratory**, the **Horizontal Audiovisual Experience**. In the middle of the forest, with immersive sound and visuals, we guide you on a journey to your innermost being. A space for healing, enjoyment, and sharing, with your body embraced by Mother Earth. This is a **horizontal, immersive experience**: a journey to be felt lying down, with images that can be observed with open or closed eyes. Warm ceremonial cacao invites the heart to remain present as sound opens new inner landscapes. ✨ **What to Share:** * Cacao circle with medicine from Peru * Live visuals by Diogo * Sound healing journey with **Jkson & Friends** * Closing circle to share and connect **Event Details:** Date: 13\.06\.26 \| 04\.07\.26 \| 15\.08\.26 Doors open: 20:00 \| Start time: 21:00 Duration: approx. 1.5 hours Location: Kaferberg (exact details shared in our groups on the day) **What to Bring:** * Drinking water * A small offering for the spirit of cacao (flowers, seeds, fruit, tobacco) * Something comfortable to lie on (blanket, pillow – limited space) * We recommend fasting at least two hours before the gathering for deeper connection **Contribution:** Donation-based to support cacao, logistics, and event costs Suggested contribution: 33 CHF Limited to 20 participants **About the Sound:** Jkson is an Argentinian musician and producer deeply rooted in Andean and Amazonian traditions. His work blends ancestral chants, natural textures, and electronic elements, crafting immersive soundscapes that invite stillness, listening, and presence. [www.jksonmusic.com](http://www.jksonmusic.com) **Connect with us:** * [WhatsApp](https://chat.whatsapp.com/CbTg7sUdnB35gLX6jILEGS) * [Telegram](https://t.me/+5Bu537lvzWplZjNk) * [Newsletter](https://www.mama-cacao.ch/contact-7) **Supported by:** Dharma Collective **In collaboration with:** Chakana Project

Discover Inner Engineering in Columbus! Saturday June 13th Choose a location & Time: Holiday Inn Express : 4:00 PM - 5:00 PM Rangoli -The Indian Mall: 7:00 PM -8:00 PM [RSVP](https://innerengineering.sadhguru.org/columbus?fbclid=IwdGRzaASVdldjbGNrBJV2TmV4dG4DYWVtAjExAHNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHmTH5dVmwyksT8x39dKxCZZPJm96hYF7q4m6CmzfjsgJ14o3X4jux71er_mq_aem_W51vRnuLMzlDtxYJWPuqKg&sfnsn=wa)

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

We meet to learn and practice American Sign Language and to grow our familiarity with Deaf culture. Facilitated by hearing folks (with a connection to a professional interpreter) using Deaf-created content. People of all ASL skill levels are welcome! As we learn, we hope to connect more with the Deaf community in Central Ohio. Join us as you're able! Come regularly or just once - whatever you're looking for! Each meetup will explore different topics related to ASL/Deaf culture, and will feature time to practice conversation with one another. Just bring yourself and a willingness to learn!

**Welcome to the Women’s Columbus Bogleheads® Sub-Group** This sub-group is for **women who want to learn and discuss finances in a safe, supportive space**. For those interested in moving towards financial independence and retirement by learning investment basics, choosing your 401(k) investments, minimizing taxes, and more. We’re a local chapter of **Bogleheads®**, following a long-term, practical investment philosophy: [Investment Philosophy](https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy): https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy [Bogleheads Forum](https://www.bogleheads.org/index.php): https://www.bogleheads.org/index.php No question is too small, and no experience is too simple. Share, ask, and learn — at your own pace, without judgment, in a group of like-minded women. Let’s build confidence and knowledge **together**!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Discover Inner Engineering in Columbus! Saturday June 13th Choose a location & Time: Holiday Inn Express : 4:00 PM - 5:00 PM Rangoli -The Indian Mall: 7:00 PM -8:00 PM [RSVP](https://innerengineering.sadhguru.org/columbus?fbclid=IwdGRzaASVdldjbGNrBJV2TmV4dG4DYWVtAjExAHNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHmTH5dVmwyksT8x39dKxCZZPJm96hYF7q4m6CmzfjsgJ14o3X4jux71er_mq_aem_W51vRnuLMzlDtxYJWPuqKg&sfnsn=wa)