Lean Marketing

How do large tech companies get thousands of engineers to actually adopt AI, not just experiment with it? Not just through top-down mandates, but through guilds, task forces and communities that create momentum from within. Join us for an event where engineering leaders who've done this share their playbooks so that you can do it too. **This meetup is hosted by HoneyBook Engineering and Glue.** —---- **Agenda:** 17:45 - 18:30 - Food, drinks and mingling 18:30 - 20:00 - **Hadar Bismut** \| AI Communities & Guilds Builder\, Glue *Making AI stick: How Guilds and Communities Drive AI Adoption from Within* **Daniel Kidon** \| Backend Guild Lead\, HoneyBook *Build the Road Before the Car: How Guilds Turn AI Chaos into Momentum* **Netanel Abergel** \| Director of R&D\, monday\.com; **Sergei Safrigin** \| Software Engineer\, Tech Lead\, monday\.com *From AI-Assisted to AI-Native: When Agents Become Teammates* **Asaf Bruner** \| Engineering Group Manager\, SAP *Building a Digital Brain: From AI-Ready Repos to Agents in Daily Work* **Lihi Kab** \| Sr\. Technical Program Manager\, HiBob *From Guild to Impact: Using AI Communities to Shorten the SDLC* 20:30 - More drinks and mingling! The talks will be delivered in Hebrew. —---- **Making AI stick: How Guilds and Communities Drive AI Adoption from Within - Hadar Bismut, Glue** How can organizations support their teams in adopting AI, and not just deploy tools and random use cases that don’t really move the needle on velocity or SDLC? Hadar Bismut, Founder of Glue, will map the community structures that make AI adoption stick: from AI Champions and AI communities to engineering and AI guilds, and why the most lasting change grows from real employee needs, not top-down decisions. This session sets the stage for the four case studies that follow. **Build the Road Before the Car: How Engineering Guilds Turn AI Chaos into Momentum - Daniel Kidon, Backend Guild Lead, HoneyBook** When "AI is the big bet," most companies don't get clarity first, they get scatter. Prototypes everywhere, competing approaches, no shared foundation. Daniel Kidon, Backend Guild Lead at HoneyBook, will share how their Engineering Guild built a cross-functional AI task force that shipped a standardized AI platform and working MVP in six weeks, before the product had a single final use case. **Building a Digital Brain: From AI-Ready Repos to Agents in Daily Work - Asaf Bruner, Engineering Group Manager, SAP** In large engineering orgs, AI creates real impact when it's grounded in product context, not just code completion. Asaf Bruner, Engineering Group Manager at SAP Labs Israel, will share how SAP’s AI Guild built a “Digital Brain” across multiple products: making repos AI-ready, connecting them into shared semantic context, and embedding agents into daily workflows. Expect architectural choices, what failed, and what they changed mid-flight. **From Guild to Impact: Using AI Communities to Shorten the SDLC - Lihi Kab, Sr. Technical Program Manager, HiBob** What happens when you stop optimizing individual tasks with AI and rethink the entire delivery lifecycle instead? Lihi Kab, Sr. Technical Program Manager at HiBob, will share how an AI-powered Product Guild broke the SDLC into phases, matched each with the right AI tools, and found where AI truly accelerates delivery, through community-led experimentation, not top-down rollouts. **From AI-Assisted to AI-Native: When Agents Become Teammates - Netanel Abergel, Director of R&D and Sergei Safrigin, Software Engineer, Tech Lead, monday** At monday.com, AI agents are teammates - each with a name, a role, and a team. They join engineering squads, get assigned monday items, reply in Slack threads, ship features to production, review PRs on GitHub, and monitor what they shipped. Netanel and Sergei will share how monday's AI Champions scaled the Builders organization from AI-assisted to AI native teams - where agents and humans work side by side. —---- See you soon!

How do large tech companies get thousands of engineers to actually adopt AI, not just experiment with it? Not just through top-down mandates, but through guilds, task forces and communities that create momentum from within. Join us for an event where engineering leaders who've done this share their playbooks so that you can do it too. **This meetup is hosted by HoneyBook Engineering and Glue.** —---- **Agenda:** 17:45 - 18:30 - Food, drinks and mingling 18:30 - 20:00 - **Hadar Bismut** \| AI Communities & Guilds Builder\, Glue *Making AI stick: How Guilds and Communities Drive AI Adoption from Within* **Daniel Kidon** \| Backend Guild Lead\, HoneyBook *Build the Road Before the Car: How Guilds Turn AI Chaos into Momentum* **Netanel Abergel** \| Director of R&D\, monday\.com; **Sergei Safrigin** \| Software Engineer\, Tech Lead\, monday\.com *From AI-Assisted to AI-Native: When Agents Become Teammates* **Asaf Bruner** \| Engineering Group Manager\, SAP *Building a Digital Brain: From AI-Ready Repos to Agents in Daily Work* **Lihi Kab** \| Sr\. Technical Program Manager\, HiBob *From Guild to Impact: Using AI Communities to Shorten the SDLC* 20:30 - More drinks and mingling! The talks will be delivered in Hebrew. —---- **Making AI stick: How Guilds and Communities Drive AI Adoption from Within - Hadar Bismut, Glue** How can organizations support their teams in adopting AI, and not just deploy tools and random use cases that don’t really move the needle on velocity or SDLC? Hadar Bismut, Founder of Glue, will map the community structures that make AI adoption stick: from AI Champions and AI communities to engineering and AI guilds, and why the most lasting change grows from real employee needs, not top-down decisions. This session sets the stage for the four case studies that follow. **Build the Road Before the Car: How Engineering Guilds Turn AI Chaos into Momentum - Daniel Kidon, Backend Guild Lead, HoneyBook** When "AI is the big bet," most companies don't get clarity first, they get scatter. Prototypes everywhere, competing approaches, no shared foundation. Daniel Kidon, Backend Guild Lead at HoneyBook, will share how their Engineering Guild built a cross-functional AI task force that shipped a standardized AI platform and working MVP in six weeks, before the product had a single final use case. **Building a Digital Brain: From AI-Ready Repos to Agents in Daily Work - Asaf Bruner, Engineering Group Manager, SAP** In large engineering orgs, AI creates real impact when it's grounded in product context, not just code completion. Asaf Bruner, Engineering Group Manager at SAP Labs Israel, will share how SAP’s AI Guild built a “Digital Brain” across multiple products: making repos AI-ready, connecting them into shared semantic context, and embedding agents into daily workflows. Expect architectural choices, what failed, and what they changed mid-flight. **From Guild to Impact: Using AI Communities to Shorten the SDLC - Lihi Kab, Sr. Technical Program Manager, HiBob** What happens when you stop optimizing individual tasks with AI and rethink the entire delivery lifecycle instead? Lihi Kab, Sr. Technical Program Manager at HiBob, will share how an AI-powered Product Guild broke the SDLC into phases, matched each with the right AI tools, and found where AI truly accelerates delivery, through community-led experimentation, not top-down rollouts. **From AI-Assisted to AI-Native: When Agents Become Teammates - Netanel Abergel, Director of R&D and Sergei Safrigin, Software Engineer, Tech Lead, monday** At monday.com, AI agents are teammates - each with a name, a role, and a team. They join engineering squads, get assigned monday items, reply in Slack threads, ship features to production, review PRs on GitHub, and monitor what they shipped. Netanel and Sergei will share how monday's AI Champions scaled the Builders organization from AI-assisted to AI native teams - where agents and humans work side by side. —---- See you soon!

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

Our next much-awaited **COLUMBUS** meetup is **Tuesday June 30th from 7-10 pm EST at ACE OF CUPS**. Meet patients, cultivators, processors, dispensary managers/staff, physicians, home growers, educators, activists, nonprofits, artists, attorneys, business owners, writers, students, and supporters to network, share our knowledge, collaborate, support each other and make new ones! Hope you will be there too! Save the date and pass the word. **Please RSVP** so we know who is coming and how many to expect. Find us to say hi and we will introduce you to others. We should be easy to spot. (The happy-looking group wearing cool nametags! See photos from our past events.) Sign in, grab a name tag, start your own bar/food tab, meet old friends and make new ones! Everyone is welcome. SEE YOU THERE!

Evolve is all about creating an Authentic Community, Deeper Connections, and Confident Growth. We are a group of entrepreneurial women who connect personally and professionally. We welcome every guest to experience our authentic community with no cliques and no judgment. Come as you are! There's a seat waiting for you. Elevate is an action-oriented connection experience designed to help women entrepreneurs move beyond surface-level networking and into meaningful growth, collaboration, and courageous action. Each session centers around a focused business or personal development topic, followed by intentional breakout discussions that encourage deeper conversations, real relationship-building, and practical next steps. Unlike traditional networking events, Elevate is designed to create momentum. Women are encouraged not only to share ideas, but to actively support one another through accountability, collaboration, brainstorming, and action-based growth. Every meeting is an opportunity to build authentic connections, gain fresh perspective, and leave with a clear action step to implement before the next session. This is a space where women rise together — not through competition or hustle culture, but through encouragement, courage, consistency, and intentional community. \*\*Evolve Women's Collective is a membership based professional women's group. You can find more information at [www.EvolveWomensCollective.com](https://www.google.com/url?q=http://www.EvolveWomensNetwork.com&sa=D&source=calendar&usd=2&usg=AOvVaw0UekYvD4PoVa7WUlFFVHyp). Feel welcome to be our guest anytime! [Join the Call](https://www.google.com/url?q=https://zoom.us/j/7894682064&sa=D&source=calendar&usd=2&usg=AOvVaw127u1EMKvrsjTOPRaLUJ51)

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.

**[Official registration site --> https://luma.com/du41v0tg](https://luma.com/du41v0tg)** **[You must register and will receive an approval/confirmation](https://luma.com/du41v0tg).** We’re taking HustleBus from Columbus to **Black Tech Week in Cincinnati** for a high-signal, founder-only experience focused on community, collaboration, and momentum. ​ **Why Black Tech Week?** ​Black Tech Week is one of the best rooms in Ohio to meet builders, operators, investors, and ecosystem leaders. Expect meaningful connections, great energy, and programming that spotlights founders and what’s being built. ​ What’s included (thank you to our sponsors Huntington Bank, Burton D Morgan Foundation, and Lightship Foundation) * ​Founder-only HustleBus transportation (free) * ​**Black Tech Week ticket comped** for HustleBus participants (must register with code) * And much more! There are limited seats on the Hustle Bus, so if this sounds like something you want to get in on, register today * Learn more and Register here --> [https://luma.com/du41v0tg](https://luma.com/du41v0tg)

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)