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[Sofia] ENO Grand Networking 2026 | Georgi Zahariev, CEO at Finance Academy
The event will be held in Bulgarian
English below
– – – – –
„Нощта на Предприемачите“ за шеста поредна година организира своето Grand Networking издание в София.
Това е форматът, който се провежда веднъж годишно и събира повече хора, повече организации и повече възможности за нови контакти в една вечер.
Тази година темата ще бъде посветена на възможностите по време на криза, финансовата грамотност и решенията, които стоят зад развитието на устойчив бизнес.
Специален гост на събитието ще бъде Георги Захариев, предприемач, инвеститор и съосновател на Finance Academy.
Георги е част от класацията „40 под 40“ на Дарик за 2025 г., носител на наградата „CEO на годината“ за 2024 г. и сред отличените лидери в Bulgaria’s Top 100 Workplace Leaders.
Професионалният му път минава през проекти като Google „Дигитален гараж“, където работи с хиляди български бизнеси, както и през SoftUni, където отговаря за партньорства с едни от най-големите работодатели в страната.
Предприемаческият му опит включва проекти в сферата на краткосрочните наеми, дигиталния маркетинг, образованието и финансите. Той е и съосновател на Finance Academy, образователен проект, който за 5 години достига до над 75 000 българи.
В момента развива Finny, AI-first софтуер за лични финанси и инвестиране, който само за първите 4 месеца достига над 1500 потребители.
Ще говорим за възможностите по време на криза, за финансовата грамотност, за преминаването през различни индустрии и за решенията, които стоят зад всяка следваща стъпка в бизнеса.
След основната част вечерта ще продължи с мащабен нетуъркинг в познатия формат на „Нощта на Предприемачите“.
Програма
19:00 – 20:00 Регистрация\* и нетуъркинг
20:00 – 21:00 Основна част с Георги Захариев
21:00 – 21:30 Q&A
21:30 – 00:00 Свободен нетуъркинг
\*Регистрацията е възможна през цялото събитие.
Организатор: Ивайло Георгиев, основател на „Нощта на Предприемачите“
С подкрепата на: KPD BG, ProCredit Bank и JetHost
Кога: 08.06.2026 г., понеделник, 19:00 – 00:00 ч.
Къде: FOMO The Club, ул. „Цар Калоян“ 6, хотел Рила, София
Вход:
Предварителен билет: 20 € / 39.12 лв.
На място: 25 € / 48.90 лв., само при останали свободни места
Начини на заплащане:
1\. Предварително \(препоръчително\):
\- Билети от epaygo bg и в касите на EasyPay
Линк: [https://entrepreneursnightout.org/events/](https://entrepreneursnightout.org/events/)
2\. На място \(след 19:00 ч\.\):
\- В брой или с карта – само при останали свободни места
Важно:
– За достъп до събитието е необходимо да представите закупения билет на входа.
– Закупени, но неизползвани билети не подлежат на възстановяване, освен в случай на отмяна на събитието.
– При промяна в датата на събитието, закупените билети запазват своята валидност и важат за новообявената дата.
– Не се приемат резервации за маси. Настаняването ще се осъществява по реда на пристигане. Препоръчваме ви да пристигнете навреме, за да си осигурите желано място.
Още за нас:
[https://entrepreneursnightout.org/](https://entrepreneursnightout.org/)
[https://www.facebook.com/EntrepreneursNightOut](https://www.facebook.com/EntrepreneursNightOut)
Ще се радваме да се видим на живо.
– – – – –
For the sixth consecutive year, Entrepreneurs Night Out is organizing its Grand Networking edition in Sofia.
This is the format that takes place once a year and brings together more people, more organizations, and more opportunities for new contacts in one evening.
This year, the topic will be dedicated to opportunities during times of crisis, financial literacy, and the decisions behind building a sustainable business.
The special guest of the event will be Georgi Zahariev, entrepreneur, investor, and co-founder of Finance Academy.
Georgi is part of Darik’s “40 Under 40” ranking for 2025, winner of the “CEO of the Year” award for 2024, and among the recognized leaders in Bulgaria’s Top 100 Workplace Leaders.
His professional path includes projects such as Google Digital Garage, where he worked with thousands of Bulgarian businesses, as well as SoftUni, where he was responsible for partnerships with some of the largest employers in the country.
His entrepreneurial experience includes projects in short-term rentals, digital marketing, education, and finance. He is also co-founder of Finance Academy, an educational project that has reached more than 75,000 Bulgarians in 5 years.
He is currently developing Finny, an AI-first software for personal finance and investing, which reached more than 1,500 users in its first 4 months.
We will talk about opportunities during times of crisis, financial literacy, moving across different industries, and the decisions behind each next step in business.
After the main part, the evening will continue with large-scale networking in the familiar Entrepreneurs Night Out format.
Program
19:00 – 20:00 Registration\* and networking
20:00 – 21:00 Main session with Georgi Zahariev
21:00 – 21:30 Q&A
21:30 – 00:00 Open networking
\*Registration is available throughout the entire event.
Organizer: Ivaylo Georgiev, founder of Entrepreneurs Night Out
Supported by: KPD BG, ProCredit Bank, and JetHost
When: 08.06.2026, Monday, 19:00 – 00:00
Where: FOMO The Club, 6 Tsar Kaloyan St., Hotel Rila, Sofia
Entrance:
Early ticket: €20 / 39.12 BGN
At the door: €25 / 48.90 BGN, only if seats are still available
Payment options:
1\. In advance recommended:
Tickets from epaygo.bg and at EasyPay offices
Link: https://entrepreneursnightout.org/events/
2\. At the door after 19:00:
Cash or card, only if seats are still available
Important:
– To access the event, you must present your purchased ticket at the entrance.
– Purchased but unused tickets are non-refundable, except in case of event cancellation.
– In case of a change in the event date, purchased tickets remain valid and apply to the newly announced date.
– Table reservations are not accepted. Seating will be on a first-come, first-served basis. We recommend arriving on time to secure your preferred seat.
More about us:
[https://entrepreneursnightout.org/](https://entrepreneursnightout.org/)
[https://www.facebook.com/EntrepreneursNightOut](https://www.facebook.com/EntrepreneursNightOut)
We will be happy to see you in person.
Psychology Social Game: Learn About Yourself & Others
Curious about personality psychology and where you fit in? Come explore the Big Five personality theory in a fun, interactive way!
Here’s how it works:
1. Everyone takes a short personality quiz, but only the host sees the results
2. Participants discuss and rank themselves and members of the group highest to lowest on each trait
3. Then, the host reveals the scores, and you compare perceptions vs. reality
This is for anyone who enjoys:
* Psychology
* Group activities
* Meeting new people
📅 Date: Monday, 8 June
🕖 Time: Game begins at 19:00
📍 Location: Giraffe Cafe
🎟️ Price: Free
NOTE: There is NO LIMIT on the number of participants. Even if you don't reserve a spot, feel free to come along!
Lean Startup Events This Week
Discover what is happening in the next few days
[Sofia] ENO Grand Networking 2026 | Georgi Zahariev, CEO at Finance Academy
The event will be held in Bulgarian
English below
– – – – –
„Нощта на Предприемачите“ за шеста поредна година организира своето Grand Networking издание в София.
Това е форматът, който се провежда веднъж годишно и събира повече хора, повече организации и повече възможности за нови контакти в една вечер.
Тази година темата ще бъде посветена на възможностите по време на криза, финансовата грамотност и решенията, които стоят зад развитието на устойчив бизнес.
Специален гост на събитието ще бъде Георги Захариев, предприемач, инвеститор и съосновател на Finance Academy.
Георги е част от класацията „40 под 40“ на Дарик за 2025 г., носител на наградата „CEO на годината“ за 2024 г. и сред отличените лидери в Bulgaria’s Top 100 Workplace Leaders.
Професионалният му път минава през проекти като Google „Дигитален гараж“, където работи с хиляди български бизнеси, както и през SoftUni, където отговаря за партньорства с едни от най-големите работодатели в страната.
Предприемаческият му опит включва проекти в сферата на краткосрочните наеми, дигиталния маркетинг, образованието и финансите. Той е и съосновател на Finance Academy, образователен проект, който за 5 години достига до над 75 000 българи.
В момента развива Finny, AI-first софтуер за лични финанси и инвестиране, който само за първите 4 месеца достига над 1500 потребители.
Ще говорим за възможностите по време на криза, за финансовата грамотност, за преминаването през различни индустрии и за решенията, които стоят зад всяка следваща стъпка в бизнеса.
След основната част вечерта ще продължи с мащабен нетуъркинг в познатия формат на „Нощта на Предприемачите“.
Програма
19:00 – 20:00 Регистрация\* и нетуъркинг
20:00 – 21:00 Основна част с Георги Захариев
21:00 – 21:30 Q&A
21:30 – 00:00 Свободен нетуъркинг
\*Регистрацията е възможна през цялото събитие.
Организатор: Ивайло Георгиев, основател на „Нощта на Предприемачите“
С подкрепата на: KPD BG, ProCredit Bank и JetHost
Кога: 08.06.2026 г., понеделник, 19:00 – 00:00 ч.
Къде: FOMO The Club, ул. „Цар Калоян“ 6, хотел Рила, София
Вход:
Предварителен билет: 20 € / 39.12 лв.
На място: 25 € / 48.90 лв., само при останали свободни места
Начини на заплащане:
1\. Предварително \(препоръчително\):
\- Билети от epaygo bg и в касите на EasyPay
Линк: [https://entrepreneursnightout.org/events/](https://entrepreneursnightout.org/events/)
2\. На място \(след 19:00 ч\.\):
\- В брой или с карта – само при останали свободни места
Важно:
– За достъп до събитието е необходимо да представите закупения билет на входа.
– Закупени, но неизползвани билети не подлежат на възстановяване, освен в случай на отмяна на събитието.
– При промяна в датата на събитието, закупените билети запазват своята валидност и важат за новообявената дата.
– Не се приемат резервации за маси. Настаняването ще се осъществява по реда на пристигане. Препоръчваме ви да пристигнете навреме, за да си осигурите желано място.
Още за нас:
[https://entrepreneursnightout.org/](https://entrepreneursnightout.org/)
[https://www.facebook.com/EntrepreneursNightOut](https://www.facebook.com/EntrepreneursNightOut)
Ще се радваме да се видим на живо.
– – – – –
For the sixth consecutive year, Entrepreneurs Night Out is organizing its Grand Networking edition in Sofia.
This is the format that takes place once a year and brings together more people, more organizations, and more opportunities for new contacts in one evening.
This year, the topic will be dedicated to opportunities during times of crisis, financial literacy, and the decisions behind building a sustainable business.
The special guest of the event will be Georgi Zahariev, entrepreneur, investor, and co-founder of Finance Academy.
Georgi is part of Darik’s “40 Under 40” ranking for 2025, winner of the “CEO of the Year” award for 2024, and among the recognized leaders in Bulgaria’s Top 100 Workplace Leaders.
His professional path includes projects such as Google Digital Garage, where he worked with thousands of Bulgarian businesses, as well as SoftUni, where he was responsible for partnerships with some of the largest employers in the country.
His entrepreneurial experience includes projects in short-term rentals, digital marketing, education, and finance. He is also co-founder of Finance Academy, an educational project that has reached more than 75,000 Bulgarians in 5 years.
He is currently developing Finny, an AI-first software for personal finance and investing, which reached more than 1,500 users in its first 4 months.
We will talk about opportunities during times of crisis, financial literacy, moving across different industries, and the decisions behind each next step in business.
After the main part, the evening will continue with large-scale networking in the familiar Entrepreneurs Night Out format.
Program
19:00 – 20:00 Registration\* and networking
20:00 – 21:00 Main session with Georgi Zahariev
21:00 – 21:30 Q&A
21:30 – 00:00 Open networking
\*Registration is available throughout the entire event.
Organizer: Ivaylo Georgiev, founder of Entrepreneurs Night Out
Supported by: KPD BG, ProCredit Bank, and JetHost
When: 08.06.2026, Monday, 19:00 – 00:00
Where: FOMO The Club, 6 Tsar Kaloyan St., Hotel Rila, Sofia
Entrance:
Early ticket: €20 / 39.12 BGN
At the door: €25 / 48.90 BGN, only if seats are still available
Payment options:
1\. In advance recommended:
Tickets from epaygo.bg and at EasyPay offices
Link: https://entrepreneursnightout.org/events/
2\. At the door after 19:00:
Cash or card, only if seats are still available
Important:
– To access the event, you must present your purchased ticket at the entrance.
– Purchased but unused tickets are non-refundable, except in case of event cancellation.
– In case of a change in the event date, purchased tickets remain valid and apply to the newly announced date.
– Table reservations are not accepted. Seating will be on a first-come, first-served basis. We recommend arriving on time to secure your preferred seat.
More about us:
[https://entrepreneursnightout.org/](https://entrepreneursnightout.org/)
[https://www.facebook.com/EntrepreneursNightOut](https://www.facebook.com/EntrepreneursNightOut)
We will be happy to see you in person.
Founders Running Club :: Sofia
**Founders Running Club** (FRC) brings founders, investors, tech, creative people and startup enthusiasts together for weekly easy runs and networking. We like to be comfortable when we run and finish with coffee and conversations. Choose your pace or follow a pacer—pets, friends, family, are welcome.
🗓️ Launched in San Francisco, July 16, 2022
🌍 Now in 35+ cities
📅 Running + Networking events + Community
**Join the community** [http://foundersrc.com/chats](http://foundersrc.com/chats)
**Stay updated**:
Instagram [http://instagram.com/foundersrc/](http://instagram.com/foundersrc/)
Podcast [http://podcast.foundersrc.com/](http://podcast.foundersrc.com/)
LinkedIn [http://linkedin.com/company/foundersrc/](http://linkedin.com/company/foundersrc/)
Strava [http://strava.com/clubs/foundersRC](http://strava.com/clubs/foundersRC)
Website [http://foundersrc.com/](http://foundersrc.com/)
Psychology Social Game: Learn About Yourself & Others
Curious about personality psychology and where you fit in? Come explore the Big Five personality theory in a fun, interactive way!
Here’s how it works:
1. Everyone takes a short personality quiz, but only the host sees the results
2. Participants discuss and rank themselves and members of the group highest to lowest on each trait
3. Then, the host reveals the scores, and you compare perceptions vs. reality
This is for anyone who enjoys:
* Psychology
* Group activities
* Meeting new people
📅 Date: Monday, 8 June
🕖 Time: Game begins at 19:00
📍 Location: Giraffe Cafe
🎟️ Price: Free
NOTE: There is NO LIMIT on the number of participants. Even if you don't reserve a spot, feel free to come along!
Mindset to Move - Growth, vulnerability, and the courage to change
The event is free, but **prior registration is required -** [Mindset to Move - Growth, vulnerability, and the courage to change. · Luma](https://luma.com/4uo58izw)
Growth rarely happens while staying in our comfort zone. In this inspiring session, Temenuzhka Zlateva will share her personal and professional journey from Development to VP Operations and the mindset shifts that helped her navigate change, embrace uncertainty, and continue growing along the way.
Through real experiences and practical insights, the session will explore how growth, vulnerability, and the courage to move forward are deeply connected. From taking small steps without always knowing the full path ahead, to understanding why saying “I don’t know” is not a weakness, this talk is about building the confidence to keep evolving.
We’ll also dive into the power of transferable skills, visibility, curiosity, and asking questions and how the lessons we gain professionally often help us grow personally as well.
**What to expect:**
* Lessons from a career journey across different roles and functions
* Why growth starts outside the comfort zone
* The importance of visibility, curiosity, and vulnerability
* How transferable skills shape both career and personal development
* A practical perspective on embracing change and continuous growth
This is a session about developing a **mindset to move -** because growth is not about having all the answers, but about having the courage to take the next step.
OpenClaw Bulgaria — Meetup #3 🦞 Demo Day
🦞 Cogito Ergo Creo 🦞
Third gathering of OpenClaw Bulgaria. This time — Demo Day.
Less talk, more show. We're opening the floor to the community: bring what you've built, plug in, and walk us through it. Agents, local LLM setups, side projects, half-broken experiments — all welcome. The point isn't polish. The point is to see what people are actually making.
🎤 Demos — 5–10 minutes each. Show the thing, tell us what's working, what isn't, what you'd build next.
💬 Q&A — Real questions from a room of builders.
🔥 Open floor — Stick around, swap notes, find collaborators.
Want to demo? Please register your presentation at https://openclaw.bg/events/ — or ping us on Discord so we can sketch out a running order.
Who is this for? Developers, makers, entrepreneurs, and the simply curious. Whether you're shipping in production or just got something running for the first time — if you're building, you belong here.
Language: English + Bulgarian — whatever flows naturally.
📍 Location: SOHO — HOLISTIC Room, 4 Iskar Street, Sofia 1000 (near Serdika metro)
🕐 Start: 17:00
🌐 www.openclaw.bg
💬 discord.gg/qu4gusnZd3
Recurring meetup — every first Thursday of the month (moved this month). Come once, come always.
Hosted by Alex Alexiew & Aria 🤖
———
🇧🇬 Български
Cogito ergo creo. Трета среща на OpenClaw Bulgaria. Този път — Demo Day.
По-малко приказки, повече показване. Отваряме сцената за общността: донесете това, което сте направили, включете го и ни го разкажете. Агенти, локални LLM, странични проекти, полусчупени експерименти — всичко е добре дошло. Целта не е лъскавост. Целта е да видим какво всъщност прави хората.
🎤 Demos — 5–10 минути на човек. Покажете нещото, кажете какво работи, какво не, какво следва.
💬 Q&A — Истински въпроси от стая пълна с builders.
🔥 Open floor — Останете, обменете идеи, намерете съмишленици.
Искаш да демонстрираш? Моля, регистрирай презентацията си на https://openclaw.bg/events/ — или пиши в Discord, за да направим програма.
📍 Локация: SOHO — зала HOLISTIC, ул. „Искър" 4, София 1000 (до метростанция Сердика)
🕐 Начало: 17:00
🌐 www.openclaw.bg
💬 discord.gg/qu4gusnZd3
Срещаме се всеки първи четвъртък от месеца. Елате веднъж, останете завинаги.
Sofia Expats & togeda: Meet and Talk
Get ready for our biggest event so far, in partnership with Togeda and Sofia Expats! The main focus of this networking event is to bring our two vibrant communities together, sparking new friendships, valuable connections, and great conversations.
**Grab your ticket here**: [https://go.sofiaexpats.com/togedasofiaexpats](https://go.sofiaexpats.com/togedasofiaexpats)
**Please note:** The primary language of communication for this event will be English to accommodate our international guests.
**🌟 What to expect?**
To make networking as smooth and engaging as possible, the venue will be divided into 6 dedicated interest zones: Travel, Socialising, Business, Tech, Sport, and Arts. You choose your preferred zone, and the games begin!
⏱️ **Event Program & The Rules of the Game**
**Game 1: The Icebreakers (30 minutes)**
Start by connecting with people who share your specific interest. You will chat 1-on-1 or in small groups (up to 5 people). We will provide specially curated icebreaker questions tailored to your zone to help you kickstart meaningful conversations easily.
**Game 2: The Dilemmas**
Participants in each zone will gather into larger groups. Together with your like-minded peers, you will discuss and debate engaging dilemmas prepared by our team.
**Game 3: Cross-Zone Bingo**
Time to mingle! In this dynamic round, you will need to meet people from the other interest zones. Your goal is to discuss specific topics, find individuals with certain traits, or complete fun tasks together to fill out your Bingo card.
**🎟️ The Reward:** Everyone who successfully completes their Bingo card will enter a raffle for an exclusive rewards. There will be three winners.
**🥂 Networking & Party Time**
After the structured games are over, the whole venue turns into a free zone. This is your time to relax and continue the conversations that intrigued you the most.
🎉 At 22:00, the venue will kick off a special party night! It’s the perfect way to elevate the mood, celebrate your new connections, and enjoy the rest of the evening on a high note. We wish you successful partnerships, new friendships, and an unforgettable night!
**Location:** [Bar de Rouge](https://maps.app.goo.gl/wDJr6JfboskSxznx6?g_st=ic)
You need a ticket for this event:
**Grab your ticket here**: [https://go.sofiaexpats.com/togedasofiaexpats](https://go.sofiaexpats.com/togedasofiaexpats)
See you there!
Lean Startup Events Near You
Connect with your local Lean Startup community
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information
A co-hosted event by ProductTank Columbus & Women in Product Columbus
💡 About the Workshop
AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge.
This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow.
Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required.
🛠️ What to Bring
Laptop: Fully charged and ready to go.
AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!)
🍕 Logistics & Perks
Food & Drink: Pizza and drinks provided!
Parking: Plenty of free spaces available on-site.
###
Recruiting Virtual Mental Health Group Leaders!
We are recruiting new group leaders for virtual men's groups! Our primary groups are outdoor movement groups, but we are launching virtual groups for the state of Ohio and beyond and the groups will move outside in the spring, creating room for men's groups, women's groups and coed groups all over the country.
Read below to learn about our groups and click the links at the bottom to apply.
### **What is an Outdoor Empowerment Group?**
Our Outdoor Movement & Community Empowerment Groups are simple, guided experiences designed to help people reconnect with nature, themselves, and others. We combine some form of movement (hike, walk, run, bike, yoga, workout) and meaningful conversation within a simple community circle to create a space where individuals can support each other while prioritizing mental and physical well-being.
Whether you’re seeking stress relief, personal growth, or community, our groups offer everyone a unique and welcoming environment.
## **Why Join?**
* **Improve Mental & Physical Well-Being** – Movement, nature, and supportive conversations reduce stress and promote balance.
* **Feel Less Alone** – Build genuine connections with like-minded people in a safe, welcoming space.
* **Gain Clarity & Perspective** – Step outside daily routines and into a space designed for personal growth and reflection.
## **The Ideal Group Leader**
The ideal group leader
* Has a born-in passion for mental health, movement, connecting with nature and building community.
* Has 5 extra hours per week to dedicate to a meaningful cause for at least one year. Yes, you can leave any organization at any time and we can also ask you to leave, but we are building with legacy in mind and we need people who can commit and be ALL IN on this mission to build with us.
* Is independently financially stable with the ability to volunteer with no expectation of pay. This is a deeply beautiful journey of service that all participants commit to at Speak Your Mind.
* An ability to manage groups with high emotional intelligence and desire for human connection.
* An ability to self-motivate and market/promote their group on Facebook and other social platforms.
* Nature informed therapy or clinical therapists/psychologists a plus.
## **Our Impact**

Since launching, we have helped thousands find support, connection, and healing through our Outdoor Movement Groups. 100% of participants surveyed have reported:
* A noticeable improvement in mental clarity and emotional well-being.
* An increase in social connection and a sense of belonging.
* Said they would return again.
We believe mental health should be accessible, community-driven, and rooted in nature. Join us and take the first step toward a more connected, grounded, and supported version of yourself.
### **Why Our Groups are Donation-Based**
Our Outdoor Movement Groups are made possible through a donation-based model. This approach allows us to keep our events accessible to everyone, regardless of financial circumstances, while also ensuring that we can continue expanding our reach. It’s a great way to pay it forward and support the growth of this beautiful mission!
Every contribution helps us:
* **Cover Essential Costs** – Donations allow us to pay essential legal, marketing, insurance, and admin costs as well as nourish the important people who run the organization.
* **Grow Our Mission** – With your support, we can bring these healing experiences to thousands more people in the future and execute our long term plan to expand across the USA, affecting up to 500,000 people per year.
By choosing to contribute, you’re not just leading an event—you’re helping build a mental health movement that supports long-term well-being and connection for all during a severe mental health epidemic.
## **Come Join Us!**
We’d love to have you be part of this growing community of people prioritizing their mental health, movement, and connection.
🔹 **Visit Our Website to Learn More:** https://speakyourmind.men/joinusoutside
🔹 **Apply Here to Lead Your Own Group!** – https://form.jotform.com/taketimespeakyourmind/sym-group-leader-application
🔹 **Support the mission**: If you resonate with the mission and want to support, feel free to join a group before applying or donate to help us reach our goals to help more people! You can donate here: https://secure.givelively.org/donate/angels-for-angels/speak-your-mind
Please text Mario with any questions: (808) 855-8831
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)
The Non-competitive Tennis Partner Program
We connect you with up to 30 Men or Women tennis partners close to your PLAYING REGION and skill level. This program is less competitive, no champions crowned, no league standings just dedicated tennis partners who want to meet up with you on the courts. Players will meet up to play a tennis match or just to hit around. Just go through the [Join Page](https://www.tenniscolumbus.com/partner-program) to enter this program.
[https://www.tenniscolumbus.com/partner-program](https://www.tenniscolumbus.com/partner-program)
Women in Agile Columbus: Summer Walk & Chat
Summer is here, and it is the perfect time to connect, recharge, and enjoy our amazing community outdoors!
Join **Women in Agile Columbus** for a relaxed **Walk & Chat** this June. As a community, we are always looking for new ways to connect, strengthen relationships, and create meaningful conversations beyond our regular events.
Whether you are a long-time member or attending for the first time, this gathering is an opportunity to meet fellow community members, exchange ideas, and enjoy a pleasant walk together in the beautiful June weather.
**Bring your pets, children, family members, and friends!** This is a family-friendly event where everyone is welcome. Come enjoy fresh air, good company, and engaging conversations while building connections within the Women in Agile Columbus community.
### What to Expect
* Casual networking and conversation
* A welcoming and inclusive atmosphere
* Time to connect with fellow Agile professionals and community members
* An enjoyable outdoor walk at a comfortable pace
* Family-friendly fun for all ages
No presentations. No formal agenda. Just community, connection, and conversation.
We look forward to walking with you and continuing to grow a strong, supportive Women in Agile Columbus community—one step at a time!
QA or The Highway 2026
QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry.
This is a ticketed event please register here:
https://www.qaorthehwy.com/
Featured Keynote Speakers:
**Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\.
**Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.
June 2026 AWS Columbus - Topic to be announced
Topic to be announced.
**THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/
**DIRECTIONS**
Franklin University
Fisher Hall
300 E. Main St, Columbus, OH 43215
Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8
Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map.
NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct.
**Want to sponsor the pizza and/or bar tab?**
Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

![[Sofia] ENO Grand Networking 2026 | Georgi Zahariev, CEO at Finance Academy](https://secure.meetupstatic.com/photos/event/e/d/f/highres_534423807.webp?w=640)











