Lean Startup

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

We connect you with up to 30 Men or Women tennis partners close to your PLAYING REGION and skill level. This program is less competitive, no champions crowned, no league standings just dedicated tennis partners who want to meet up with you on the courts. Players will meet up to play a tennis match or just to hit around. Just go through the [Join Page](https://www.tenniscolumbus.com/partner-program) to enter this program. [https://www.tenniscolumbus.com/partner-program](https://www.tenniscolumbus.com/partner-program)

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

**❤️‍🔥 Hialeah Online Speed Dating — Live on Zoom** Speed dating from your living room. Short Zoom rounds with Hialeah singles matched to you by age and personality. **Pick your age group and register:** - **Ages 18-32** → [REGISTER HERE](https://tempodating.com/product?productId=531.0&productType=onlineSpeedDating&city=Hialeah&groupurlname=find-authentic-connections-through-group-outings&ar=18-32&face_v=2.0) - **Ages 30-46** → [REGISTER HERE](https://tempodating.com/product?productId=531.0&productType=onlineSpeedDating&city=Hialeah&groupurlname=find-authentic-connections-through-group-outings&ar=30-46&face_v=2.0) - **Ages 40-58** → [REGISTER HERE](https://tempodating.com/product?productId=531.0&productType=onlineSpeedDating&city=Hialeah&groupurlname=find-authentic-connections-through-group-outings&ar=40-58&face_v=2.0) - **Ages 55+** → [REGISTER HERE](https://tempodating.com/product?productId=531.0&productType=onlineSpeedDating&city=Hialeah&groupurlname=find-authentic-connections-through-group-outings&ar=55+&face_v=2.0) **⚠️ RSVP alone won't secure your spot.** Register through your age group link below and complete the personality quiz. Places are limited. --- **How It Works** 1. **Register** – Pick your age group above and sign up. 2. **Take the quiz** – Short personality quiz so we can match you well. 3. **Join on Zoom** – Your host will guide you through every round. 4. **Get matches** – Mutual matches sent after the event. --- ✨ Real conversations, real matches — all from home. ❤️‍🔥 ✨

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!