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**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Rev. Steven Clevenger is an ordained spiritualist minister with over 40 years experience as a Spiritual Healer, Clairvoyant and Spiritual Teacher, educated and trained at the White Lily Chapel. Rev. Siobhan Wolf Shaffer is an ordained spiritualist minister and certified medium and healer with over 20 years experience. She began her development in 1988 in Pennsylvania and continued when she moved to Ohio in 1998 where she studied at Rays of Lights Church with Rev. Steven Clevenger. Our full worship services consist of an inspirational lecture, healing meditation, and messages from the spirit world that serve to demonstrate evidence of eternal life. Please visit our Official Church Website (http://raysoflightchurch.com) for more information.

We are a real world Martial arts group. \ Called DO JUNG ISHU (the art of fighting) \ Based off of Jeet kune do we just continued where Bruce Lee left off. \ We have been around a while. \ Every week we get together and work technical skills and full contact spar. \ Almost all of the instructors have been in everything from street fights to the ring and some still compete in cage fighting. \ If you want to take your skills up, improve your confidence, gain self defense skills, get in better shape, test yourself or just want to kill some time and possibly get hit a bit come on down. \ We will be located at 3923 N High St, Columbus, OH 43214 Outside in the grass between the playground and horseshoe area. our instructors are normally in a black and red art of fighting shirt \ if you can not find us call or text me at 6143570295 Saturday 1:30pm Wednesday 5:45pm From Age 16 and up. attendees under the age of 18 must have a guardian with them. \ Wear workout clothes. \ Bring a MOUTHPIECE! \ WE HAVE GLOVES. \ $10 per class $5 per class if you are wearing a club shirt Club shirts are $25 Hope to see you soon. \ let me know if you have any questions :)

Join us as we get together to see Paul Rudd in the latest comedy-drama-musical from John Carney, POWER BALLAD! The film follows a washed-up wedding singer, a fading boy band singer and a stolen hit song. Here’s a description, trailer and plan for this event: DESCRIPTION: Rick, a washed-up wedding singer, and Danny, a fading boy band star, bond over music and a late-night jam session. When Danny turns Rick's song into a hit, Rick sets out to reclaim the recognition he believes he deserves. Power Ballad is written/directed by John Carney, the master of the modern musical and creative mind behind Once, Begin Again and Sing Street! It stars Paul Rudd, Nick Jonas, Peter McDonald, Marcella Plunkett, Havana Rose Liu and Jack Reynor. BUZZ & ACCLAIM: The film premiered to rave reviews at this year’s Dublin International Film Festival where critics call it “a sure-fired crowd-pleaser” that “just might be the feel-good hit of the year!” Others say, “Paul Rudd delivers a career-best performance in this charmer” that’s both “hilarious and deeply moving." The film continues John Carney’s “long run of success with yet another charmer” and “a sharp, hopeful crowd-pleaser that strikes the right notes!” SUMMER OF ICE CREAM, VOL 2: SHAKE NO. 8! Ranked the #1 Ice Cream Shop in Columbus, this is a perfect early stop on our Summer of Ice Cream! Their menu uses made-from-scratch recipes in an array of traditional, specialty and vegan shakes, hot cocoa, crepes, waffle sticks, specialty coffee & espresso, and more! Their specialty shakes are as delicious as they are over-the-top and they offer an extensive vegan menu! You can check out their full menu here: [https://www.shakeno8.com/menu.php](https://www.shakeno8.com/menu.php) PLAN: Please purchase your ticket for the 6:45pm showing and we’ll meet in the upstairs lobby between 6:25 and 6:35pm! Advance ticket purchase is advised for this opening night showing! Once you have yours, please list your seat number in the Comments section of this event. We'll head to nearby Shake No. 8 immediately following the show! Should be a fun one, Dan

We are a real world Martial arts group. \ Called DO JUNG ISHU (the art of fighting) \ Based off of Jeet kune do we just continued where Bruce Lee left off. \ We have been around a while. \ Every week we get together and work technical skills and full contact spar. \ Almost all of the instructors have been in everything from street fights to the ring and some still compete in cage fighting. \ If you want to take your skills up, improve your confidence, gain self defense skills, get in better shape, test yourself or just want to kill some time and possibly get hit a bit come on down. \ We will be located at 3923 N High St, Columbus, OH 43214 Outside in the grass between the playground and horseshoe area. our instructors are normally in a black and red art of fighting shirt \ if you can not find us call or text me at 6143570295 Saturday 1:30pm Wednesday 5:45pm From Age 16 and up. attendees under the age of 18 must have a guardian with them. \ Wear workout clothes. \ Bring a MOUTHPIECE! \ WE HAVE GLOVES. \ $10 per class $5 per class if you are wearing a club shirt Club shirts are $25 Hope to see you soon. \ let me know if you have any questions :)

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.