Light Pollution

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Let’s meet and share discussion of the James Baldwin short story collection, Going to Meet The Man.

We are a real world Martial arts group. \ Called DO JUNG ISHU (the art of fighting) \ Based off of Jeet kune do we just continued where Bruce Lee left off. \ We have been around a while. \ Every week we get together and work technical skills and full contact spar. \ Almost all of the instructors have been in everything from street fights to the ring and some still compete in cage fighting. \ If you want to take your skills up, improve your confidence, gain self defense skills, get in better shape, test yourself or just want to kill some time and possibly get hit a bit come on down. \ We will be located at 3923 N High St, Columbus, OH 43214 Outside in the grass between the playground and horseshoe area. our instructors are normally in a black and red art of fighting shirt \ if you can not find us call or text me at 6143570295 Saturday 1:30pm Wednesday 5:45pm From Age 16 and up. attendees under the age of 18 must have a guardian with them. \ Wear workout clothes. \ Bring a MOUTHPIECE! \ WE HAVE GLOVES. \ $10 per class $5 per class if you are wearing a club shirt Club shirts are $25 Hope to see you soon. \ let me know if you have any questions :)

Join us on Wednesday nights at 7pm for two 25 minute quiet meditations, with one short walking meditation in between. There will be a brief and informal conversation afterward. Stay for as long as you like and feel free to bring or share whatever is on your mind. All Zen Center events are also available via Zoom at bit.ly/IndyZen.

Join us for Sharp Objects by Gillian Flynn! Fresh from a brief stay at a psych hospital, reporter Camille Preaker faces a troubling assignment: she must return to her tiny hometown to cover the unsolved murder of a preteen girl and the disappearance of another. For years, Camille has hardly spoken to her neurotic, hypochondriac mother or to the half-sister she barely knows: a beautiful thirteen-year-old with an eerie grip on the town. Now, installed in her old bedroom in her family's Victorian mansion, Camille finds herself identifying with the young victims—a bit too strongly. Dogged by her own demons, she must unravel the psychological puzzle of her own past if she wants to get the story-and survive this homecoming.

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

Let's stroll the artists' booths and enjoy some of the festival's opening day! The Columbus Art Festival features a wide and vibrant range of visual art from local and national exhibitors, plus, live music, and all kinds of food and refreshments, along the waterfront downtown. (The featured painting is by Columbus Art Festival exhibitor, Joe Engel - joe-engelart.com)

Rev. Steven Clevenger is an ordained spiritualist minister with over 40 years experience as a Spiritual Healer, Clairvoyant and Spiritual Teacher, educated and trained at the White Lily Chapel. Rev. Siobhan Wolf Shaffer is an ordained spiritualist minister and certified medium and healer with over 20 years experience. She began her development in 1988 in Pennsylvania and continued when she moved to Ohio in 1998 where she studied at Rays of Lights Church with Rev. Steven Clevenger. Our full worship services consist of an inspirational lecture, healing meditation, and messages from the spirit world that serve to demonstrate evidence of eternal life. Please visit our Official Church Website (http://raysoflightchurch.com) for more information.

We are a real world Martial arts group. \ Called DO JUNG ISHU (the art of fighting) \ Based off of Jeet kune do we just continued where Bruce Lee left off. \ We have been around a while. \ Every week we get together and work technical skills and full contact spar. \ Almost all of the instructors have been in everything from street fights to the ring and some still compete in cage fighting. \ If you want to take your skills up, improve your confidence, gain self defense skills, get in better shape, test yourself or just want to kill some time and possibly get hit a bit come on down. \ We will be located at 3923 N High St, Columbus, OH 43214 Outside in the grass between the playground and horseshoe area. our instructors are normally in a black and red art of fighting shirt \ if you can not find us call or text me at 6143570295 Saturday 1:30pm Wednesday 5:45pm From Age 16 and up. attendees under the age of 18 must have a guardian with them. \ Wear workout clothes. \ Bring a MOUTHPIECE! \ WE HAVE GLOVES. \ $10 per class $5 per class if you are wearing a club shirt Club shirts are $25 Hope to see you soon. \ let me know if you have any questions :)

Early-bird coffee and conversation at [Crimson Cup Coffee Shop - Clintonville](https://www.crimsoncup.com/about/location/clintonville)!

Join us for an hour of writing! We’ve discovered that it’s strikingly helpful to write with other writers. See if it’s true for you at 7:00pm on Wednesday, February 11 at Streetlight Guild. Be it a book, blog, script, essay, dissertation, resume, melody, poem or just plain work stuff, you are invited to write it with us. No one will see what you've written or give you unsolicited advice. Instead of just thinking about writing, come and get some real writing done. **SCHEDULE:** 6:45ish - Quick introductions 7:00 - Timer starts: write for 1 hour 8:00 - The End **OPTIONAL SOCIALIZING** happens before and after the writing hour. Writing is very solitary. Connecting (and sometimes even commiserating) with other writers is a cool thing. **BEING LATE IS OKAY:** just show up and get settled! If you were on time, please be willing to make room for the friendly latecomer. Happy writing & I look forward to seeing you at Streetlight Guild! **WHAT SHOULD I BRING?** Whatever you need to be able to write! You're welcome to bring earplugs/headphones if noise will bother you! **OTHER IMPORTANT DETAILS:** * **RSVP:** Please RSVP by 6:00pm the evening of the meeting. This helps me know how many to expect, and if we'll need additional space! * **COVID:** While masks are not required, please be mindful of the other writers around you and their comfort levels. * **WIFI/OUTLETS:** Outlets are limited, so please ensure your devices are charged when you come! But Streetlight Guild does have free WiFi! Yay! * **PARKING:** There is free public parking at Streetlight Guild.

Sleep in on Sundays. When you've had your fill of pajama-time, roll out and have some tasty brunch with your fellow Humanists!

Happy Hour on the Green ⛳ Join Black Love & Friends for a laid-back evening at Topgolf as we celebrate the fathers, father figures, brothers, uncles, mentors, friends, and positive male role models who enrich our lives and communities. This isn't a golf tournament—it's a social gathering designed to bring great people together for conversation, connection, laughter, food, drinks, and a little friendly competition. Whether you're a father, celebrating a father, bringing your brother, cousin, friend, or simply looking for a fun Saturday evening, you're welcome to join us. No golf experience is necessary. Come for the happy hour, stay for the company. Expect: • Topgolf games for all skill levels • Food and drinks available for purchase • Networking and socializing • Great music and positive vibes • A welcoming atmosphere for singles, couples, and friends Bring someone special or come solo and meet new people. Let's raise a glass to the men who lead, support, inspire, and show up for the people they love.

We will have our certified mediums available and you can receive 3 10-minute readings for $20. To keep you safe, we will be following all CDC and Health Dept. guidelines at our psychic fair today. Sitters and readers required to wear a mask. We will maintain a minimum of 6 foot physical distance during readings. Please, if you can, bring your own portable chair to use during your readings. Please note that we are at our wonderful new home at Unity of Columbus, 4211 Maize Road, Columbus, OH