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Frequently Asked Questions

Yes! Check out m2m machine-to-machine events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the m2m machine-to-machine events taking place this week here. Plan ahead and join exciting meetups throughout the week.

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M2M Machine-to-Machine Events Today

Join in-person M2M Machine-to-Machine events happening right now

Spanish Japanese Chinese Wednesday Meeting - 日本語 スペイン語 中国語 水曜交流
Spanish Japanese Chinese Wednesday Meeting - 日本語 スペイン語 中国語 水曜交流
**Intercambio de idiomas: castellano, catalán, japonés y chino** スペインやその他の国の日本が大好きな人たちや、日本語を勉強している人たちと、バルセロナに住んでいたり、旅行で来ている日本人との交流です。参加費はありません。 スペイン語が分からなくても日本語のレベルが高い世界各国の人たちと、スペイン語のレベルが高い日本人がいますので、コミュニケーションに問題はありません。 Cada miércoles, nos reunimos para practicar idiomas tales como castellano, catalán, japonés, chino, coreano, francés, rumano, inglés, etc. ¡Únete a Mundiñol si quieres conocer a gente de otros países! Te lo pasarás la mar de bien. 这是一次让西班牙以及其他国家热爱中国文化圈、正在学习中文的人们,与居住在巴塞罗那或前来旅行的日本人进行交流的活动。 不收取任何参加费用。即使不会西班牙语也没有问题。这里有中文水平很高的各国人士,也有西班牙语水平很高的中文使用者,因此在交流沟通上不会有任何障碍。 Every Wednesday we get together in order to practice languages such as Spanish, Catalan, Japanese, Chinese, Korean, French, Rumanian, English, etc. If you want to meet people from other countries, please drop by this free meeting. You'll have a great time! **☆ Cada lunes / Every Monday, 20:45 - 22:45** New Orleans Coffee : [Pere d'Artés 10, Nou Barris, Barcelona](https://maps.app.goo.gl/xLh2Yk1Yxw82QvKK6) **☆ Cada miércoles / Every Wednesday, 20:30 - 22:30** Viena Paseo de San Joan : [Pg. de St. Joan, 26, Barcelona](https://maps.app.goo.gl/c7bHnT16pmgjB8bVA) **☆ Cada viernes / Every Friday, 21:00 - 23:00** Alex Bar Restaurant : [Córcega 170, Barcelona](https://maps.app.goo.gl/83yAPsJFejE2pKHH9) ※※※※※※※※ **INTERCAMBIO DE IDIOMAS JAPONÉS CASTELLANO CHINO** **言語交換 日本語 スペイン語 中国語** * [Castellano (スペイン語)](https://magradacatalunya.com/intercambio_idiomas_japones.html) * [Japonés (日本語)](https://magradacatalunya.com/spanish_japanese.html) * [Chino (中文)](https://magradacatalunya.com/intercambio_idiomas_chino.html) * [Idiomas europeos y asiáticos](https://magradacatalunya.web.fc2.com/spanish.html) ※※※※※※※※ **[Exploración Cultural y Lingüística](https://magradacatalunya.com/barcelona/linguist/)** Mundiñol es un espacio muy valorado donde se puede aprender y practicar en serio idiomas asiáticos, especialmente japonés y chino. Al mismo tiempo, es también un punto de encuentro para quienes vienen de Asia y desean mejorar su español, catalán u otras lenguas romances, en un ambiente internacional y acogedor. ※※※※※※※※ **[Mundiñol 文化と言語探究会](https://magradacatalunya.com/barcelona/linguist/)** バルセロナの Mundiñol(ムンディニョール) は、アジアの言語 (特に日本語や中国語) を本気で学び、練習できる場所として高く評価されています。 また、アジア出身の人たちがスペイン語やカタルーニャ語、そしてその他のロマンス諸語を真剣に学んだり練習したりする場としても知られています。 ※※※※※※※※ **VÍDEOS DE NUESTROS EVENTOS** **私たちのイベントのビデオ** * [Welcome to Barcelona!](https://www.youtube.com/watch?v=zl7kwr2PQgY&list=PLikpj83315BvAJpJQqpElcMjX01m5qjcR) * [Mundiñol バルセロナ国際交流](https://www.youtube.com/watch?v=wnCxP7KnQXc&list=PL-5dlWpXEyn70DUhASm5K5CmBTLZPLCgN) * [Japoneses en Barcelona バルセロナの日本人](https://www.youtube.com/watch?v=GVcylH4u7Ao&list=PLa_detxXmbGHCSMjgG55eap0xRALJpjnZ) ※※※※※※※※ ***
🔥🏐 Beach Volley ATP - Basic Level Training 17:15 - (Coach: Breno) - [ES/EN]
🔥🏐 Beach Volley ATP - Basic Level Training 17:15 - (Coach: Breno) - [ES/EN]
El pago se realiza de forma anticipada. 💳 **CONFIRMACIÓN POR WHATSAPP:** [+34 674 335 660](https://bit.ly/ATPconfirmation) Puedes hacerlo fácilmente haciendo clic aquí 👇 [https://bit.ly/ATPconfirmation](https://bit.ly/ATPconfirmation) // (ESP) **¡Entrenamiento de Voleibol para Principiantes! 🏐** ¿Nunca has jugado voleibol o apenas estás empezando? ¡Este es el lugar perfecto para ti! 🎉 Únete a nuestro entrenamiento de nivel básico donde aprenderás los fundamentos del voleibol en un ambiente divertido y relajado. 😊 🕕 **Hora:** 17:15 - 18:45 No importa si no tienes experiencia, aquí estamos para ayudarte a mejorar paso a paso. ¡Lo más importante es pasar un buen rato y aprender! 🌟 ¡Costo **10€** para el primer entrenamiento! **🎉** Después, disfruta de **promociones especiales** al adquirir paquetes de entrenamientos. ¡Nos vemos en la arena, listos para aprender y divertirnos! 🏖️ // (ENG) **Beginner Volleyball Training! 🏐** Never played volleyball or just starting out? This is the perfect place for you! 🎉 Join our beginner-level training, where you'll learn the basics of volleyball in a fun and relaxed environment. 😊 🕕 **Time:** 17:15 - 18:45 No experience needed – we’re here to help you improve step by step. The most important thing is to have fun and learn! 🌟 First training session costs **€10! 🎉** After that, enjoy special discounts when purchasing training packages. See you on the sand, ready to learn and have fun! 🏖️
🍺 Agentic Coding Meetup — Devs & Drinks
🍺 Agentic Coding Meetup — Devs & Drinks
No slides. No speaker. No agenda. Just developers talking shop over a cold one. This is an informal gathering for engineers, founders, and builders who are deep in the agentic coding trenches — using tools like Cursor, Windsurf, Claude Code, OpenCode, or rolling their own agent pipelines. Come swap what's actually working, what blew up in production, and what you're excited about right now. We'll be at Barcelona, and the format is simple: show up, grab a drink, and share what you know. Bring a laptop if you want to show something, but it's not required. WhatsApp Group: https://chat.whatsapp.com/GVS0bHMPIzID3Ch9lt6YsU?mode=gi_t **What we talk about (but not limited to):** \*Agentic coding workflows and tooling * Prompt engineering & context engineering in practice \*Multi-agent architectures and orchestration * AI-native product building \*What's broken in the ecosystem and how you're working around it **Who should come:** Developers, technical founders, and AI engineers who build with (or on top of) LLMs. All levels welcome — senior devs with war stories and curious beginners both make the conversation better. **Format:** Open conversation, round-table style. Everyone teaches, everyone learns.
ReactJS Barcelona - June 2026
ReactJS Barcelona - June 2026
June Meetup is here! Let's gooo! Do you want to learn more about Micro Frontends? Then we have some experts in the house! Check it out 👇 ────────── **18:30: Welcome** Grab a seat until everybody arrives! **18:45 Intro by Hosts Neciu Dan & Erik Grijzen** **19:00 8 Years of Micro Frontends @ New Relic: Lessons Learned** Speaker: **Erik Grijzen, Principal Software Engineer** New Relic started implementing a Micro Frontend architecture about eight years ago, before the concept of Micro Frontends even existed as an architectural pattern. Over the years, we’ve learned hard-won lessons on designing, scaling, and maintaining Micro Frontends. We will go over some of the most important architectural decisions that need to be considered and see how they have affected us. We will also cover some of the most common anti-patterns and discuss practical strategies to avoid them, illustrated with real-world examples. **19:30** **Developing a micro-frontends open source framework** Speaker: **Natalia Venditto, Engineer and hands-on architect at Adobe** In this talk, I will talk about the technical challenges of building and maintaining an open source framework. What features we have prioritized while using it and solving real life problems, how we have monkey patched the browser to work on top of the web platform and make it agnostic and how we are working to port some of those features as standards **19:50: Drinks and networking!** Do you want to talk at this meetup? Reach out to Dan Neciu [on LinkedIn](https://www.linkedin.com/in/neciudan/) And please help us spread the news and grow the community: **20:55 Meetup finished** **(FOR EARLY ACCESS: WE ALWAYS POST FIRST ON SOCIAL MEDIA)** [Twitter(X)](https://x.com/ReactJsBCN) [BlueSky](https://bsky.app/profile/reactbarcelona.bsky.social) [LinkedIn](https://www.linkedin.com/company/reactjs-barcelona/) [Instagram](https://www.instagram.com/reactjs_barcelona/) ────────── **Sponsors:** **New Relic** New Relic arms businesses with the trust and confidence required to thrive in the AI era. The New Relic Intelligent Observability Platform is the only open, AI-strengthened platform designed to unify telemetry and business outcomes, bringing intelligence and automated actions to the most complex digital environments. The platform shifts teams from reactive firefighting to intelligent orchestration, leveraging AI-driven automation to optimize technology spend and protect revenue in real-time. That’s why global leaders—Adidas Runtastic, Domino’s, Ryanair, Swiggy, Topgolf, and William Hill—run on New Relic to drive innovation and deliver exceptional customer experiences. ────────── **Join the Master Security Course for FREE!** Modules 1 & 2 are live now — **Exploits and XSS** — completely free to access. * Understand how common vulnerabilities actually work * Learn to identify and prevent security flaws in your code * Get practical, real-world examples you can apply immediately * Types of XSS + real case studies of XSS in ReactJS and more This is just the beginning — start building security expertise today. [Join here](https://neciudan.dev/master-security)
MIM - mindfullness in movement
MIM - mindfullness in movement
dirigido a personas que buscan (re) conectar con su Cuerpo Creativo y la energía sutil. Mediante el Enraizamiento, la activación de motores y trabajos de Centro nos acercamos de manera suave a la Expresión Corporal que es una herramienta muy necesaria para poder escuchar el.cuerpo y dialogar hacia dentro, tanto como para ejercer presencia absoluta donde nos encontremos y podamos dialogar con nuestro entorno siendo capaces de generar una respuesta más que solo reaccionar.
Beach Conversations Barcelona
Beach Conversations Barcelona
Join us on **Wednesday, May 27 from 18:00 to 21:00** for a chill evening on the beach — a light picnic, a swim, and good conversation in English. *** ### **What we’ll do:** This evening will be a easygoing mix of chatting, picnic food, and (if you’re up for it) a dip in the sea. No structure, no rules — just a relaxed environment to talk and meet people. *** ### **What to bring:** * Something simple for a light picnic * Beach towel to sit on * Drinks * Swim gear (optional) *** ### **Who should come:** * Native speakers looking for a relaxed social setting * Non-native speakers with a decent level who want real conversation practice * Anyone who prefers smaller groups and a calmer vibe *** ### **A quick note:** This event is a small, respectful, easy-going space focused on good conversation. If you’re looking for something relaxed and a bit different, you’ll probably enjoy it. The meetup is hosted by a native English speaker with 15+ years of teaching experience. I’m happy to help if you need it, but the focus is on natural conversation rather than lessons. *** ### **Details:** 📍 Nova Icaria beach (at the end closest to the marina) 🕕 18:00–21:00 💬 English only 💸 Free We have an WhatsApp group for easier communication on the day if you’re running late or having trouble finding us: **https://chat.whatsapp.com/C41uzgUcsbsKeSFkMjUjuv** If you’re coming, please RSVP so I have an idea of numbers. Please treat this as a respectful social space focused on conversation and community rather than dating or pickup.
Vennmón Intercanvi Lingüístic Anglès/Català-Castellà
Vennmón Intercanvi Lingüístic Anglès/Català-Castellà
Xerrem en petits grups sobre temes del nostre dia a dia o d'interes comú mentre prenem un cafe o esmorçem. Las consumisions no tenen res a veure amb Vennmón. si voleu més informació envieu un whatsapp al 630991609 (Núria)

M2M Machine-to-Machine Events This Week

Discover what is happening in the next few days

Psychic Thursday
Psychic Thursday
Psychic Circle Gathering Join us for an evening of connection and exploration as we deepen our psychic abilities and open our channels to the beyond. We’ll begin with a guided meditation and a brief conversation to ground our energy and connect with our true self. The heart of the evening will be dedicated to practicing together in a supportive, open, and safe space. This circle is for those with some experience in channeling, energy work or other psychic practices who feel called to explore further in community. We'll meet once a month. Free event. Donations welcome.
🇨🇳 Chinese 🇪🇸 Spanish Language Exchange 🌏
🇨🇳 Chinese 🇪🇸 Spanish Language Exchange 🌏
🔗点击这个链接可以进入我们的群和关注我们的社交媒体 [UniDós](https://unidos-links.carrd.co/) 🔗Siguenos en todas nuestras redes sociales [UniDós](https://unidos-links.carrd.co/) 🔗Follow us on all our social networks [UniDós](https://unidos-links.carrd.co/) 🇪🇸 Español 🇨🇳 中文 ⤵️ 🇪🇸 **Intercambio de idiomas: chino🇨🇳 y español🇪🇸** 🎉 📅 **Cada viernes**\| 📍 **Carrer d'Ausiàs Marc, 82** ¡Ven a pasar un rato divertido practicando Chino🇨🇳 y Español 🇪🇸 en un ambiente relajado! 🗣️✨ No importa tu nivel, lo importante es compartir, aprender y conocer gente nueva. 👫🌏 ¡Reserva tu martes y únete a la conversación! 🎊☕ 🇨🇳 **语言交流:中文🇨🇳和西班牙语🇪🇸** 🎉 📅 **每周五** \| 📍 📍 **Carrer d'Ausiàs Marc, 82** \| 🆓 **免费活动** 来一起开心聊天,练习语言,在轻松的氛围中认识新朋友!🗣️✨ 不管你的水平如何,重要的是分享、学习和交流。 👫🌏 快把周二留给我们,一起畅谈吧! 🎊☕
Scaling advanced AI for real-world product discovery and categorization
Scaling advanced AI for real-world product discovery and categorization
\-\-\-\-\-\-\-PLEASE REGISTER ONLY THROUGH [THIS LINK](https://event.meetmaps.com/DS26/en/registration)\-\-\-\-\-\-\-\- **Join us for another Tech Talk at Glovo HQ 🚀** We’re opening the doors of Yellow Park for the **Data Science Tech Meetup on Thursday, June 11th**, to explore how to scale advanced AI for real-world product discovery and categorization. Glovo’s team and Anna Sánchez from Wallapop will join the conversation to share their experiences building AI solutions at scale for product discovery and categorization * **Deploying LLMs at Scale at Delivery Hero:** Our very own team **[Aleix López](https://www.linkedin.com/in/aleixlopezpascual/)** and **[Pablo Medin](https://www.linkedin.com/in/pablojmed/)**[a](https://www.linkedin.com/in/pablojmed/) will share what they've learned deploying LLMs in production at Delivery Hero for food categorization across millions of products and multiple markets. Rather than focusing on the model itself, we'll dive into the parts that don't usually make it into papers or blog posts: hard-won takeaways on evaluation, cost optimization, and stakeholder management. * **The Path to Semantic Search at Wallapop: [Anna Sánchez Espunyes](https://www.linkedin.com/in/anna-s%C3%A1nchez-espunyes/)**[ ](https://www.linkedin.com/in/anna-s%C3%A1nchez-espunyes/)from Wallapop will talk about how the company moved beyond rigid keyword matching. She’ll break down how they use embeddings to understand what users actually mean when typing vague or misspelled queries into a constantly changing inventory of 100M listings. **🎤 AGENDA:** * 18:30 – 19:00 \| Deploying LLMs at Scale at Delivery Hero \(Aleix López & Pablo Medina\) \+ 10 min Q&A * 19:00 – 19:30 \| Path to Semantic Search at Wallapop \(Anna Sánchez Espunyes\) \+ 10 min Q&A * 19:30 – 20:30 \| Drinks & Food **⏰ WHEN:** Thursday\, June 11th\, 2026 \| 18:30 to 20:30 **📍 WHERE:** Glovo HQ - Llull 108, 08005 Barcelona
🔥🏐 Beach Volley ATP - Basic Level Training 18:45 - (Coach: Breno) - [ES/EN]
🔥🏐 Beach Volley ATP - Basic Level Training 18:45 - (Coach: Breno) - [ES/EN]
El pago se realiza de forma anticipada. 💳 **CONFIRMACIÓN POR WHATSAPP:** [+34 674 335 660](https://bit.ly/ATPconfirmation) Puedes hacerlo fácilmente haciendo clic aquí 👇 [https://bit.ly/ATPconfirmation](https://bit.ly/ATPconfirmation) // (ESP) **¡Entrenamiento de Voleibol para Principiantes! 🏐** ¿Nunca has jugado voleibol o apenas estás empezando? ¡Este es el lugar perfecto para ti! 🎉 Únete a nuestro entrenamiento de nivel básico donde aprenderás los fundamentos del voleibol en un ambiente divertido y relajado. 😊 🕕 **Hora:** 18:45 - 20:15 No importa si no tienes experiencia, aquí estamos para ayudarte a mejorar paso a paso. ¡Lo más importante es pasar un buen rato y aprender! 🌟 ¡Costo **10€** para el primer entrenamiento! **🎉** Después, disfruta de **promociones especiales** al adquirir paquetes de entrenamientos. ¡Nos vemos en la arena, listos para aprender y divertirnos! 🏖️ // (ENG) **Beginner Volleyball Training! 🏐** Never played volleyball or just starting out? This is the perfect place for you! 🎉 Join our beginner-level training, where you'll learn the basics of volleyball in a fun and relaxed environment. 😊 🕕 **Time:** 18:45 - 20:15 No experience needed – we’re here to help you improve step by step. The most important thing is to have fun and learn! 🌟 First training session costs **€10! 🎉** After that, enjoy special discounts when purchasing training packages. See you on the sand, ready to learn and have fun! 🏖️
[Sábado] Momentos que Unen
[Sábado] Momentos que Unen
[Únete a nuestro grupo de Whatsapp](https://chat.whatsapp.com/DUg0NDBb4IhG50CVm9gDiW?mode=gi_t) **🌌 ¿Extrañas esas charlas que te hacen sentir vivo y comprendido?** **Reír de verdad, compartir algo que importe o conocer gente que realmente te entienda se ha vuelto raro…** **“Momentos que Unen”** **llega para cambiar eso.** **En este encuentro, no eres un número ni un perfil: eres alguien con historias, risas y emociones que merecen ser compartidas. Durante** **2 horas de conexión auténtica**\*\*, descubrirás:\*\* * **Pequeñas historias que generan grandes conexiones** **– comparte momentos tuyos y escucha los de otros.** * **Dinámicas divertidas y ligeras** **que rompen el hielo y hacen que las risas lleguen antes de lo que imaginas.** * **Aquí el protagonista eres tu.** **🎯 Este evento es para ti si quieres:** * **Conocer personas reales que comparten tu etapa de vida.** * **Salir de la rutina y sentir que cada conversación cuenta.** * **Reír, sorprenderte y sentirte parte de un grupo donde importa quién eres.** **No es un bar más, no es networking frío…** **es un espacio donde las historias se encuentran, las sonrisas se contagian y las amistades empiezan**\*\*.\*\* **🔥** **Plazas limitadas** **– reserva tu entrada y no dejes que esta oportunidad pase de largo. Tu próxima historia empieza aquí.** ***5€efectivo***
🔥🏐 Beach Volley ATP - Basic Level Training 10:00 - (Coach: Breno) - [ES/EN]
🔥🏐 Beach Volley ATP - Basic Level Training 10:00 - (Coach: Breno) - [ES/EN]
El pago se realiza de forma anticipada. 💳 **CONFIRMACIÓN POR WHATSAPP:** [+34 674 335 660](https://bit.ly/ATPconfirmation) Puedes hacerlo fácilmente haciendo clic aquí 👇 [https://bit.ly/ATPconfirmation](https://bit.ly/ATPconfirmation) // (ESP) **¡Entrenamiento de Voleibol para Principiantes! 🏐** ¿Nunca has jugado voleibol o apenas estás empezando? ¡Este es el lugar perfecto para ti! 🎉 Únete a nuestro entrenamiento de nivel básico donde aprenderás los fundamentos del voleibol en un ambiente divertido y relajado. 😊 🕕 **Hora:** 10:00 - 11:30 No importa si no tienes experiencia, aquí estamos para ayudarte a mejorar paso a paso. ¡Lo más importante es pasar un buen rato y aprender! 🌟 ¡Costo **10€** para el primer entrenamiento! **🎉** Después, disfruta de **promociones especiales** al adquirir paquetes de entrenamientos. ¡Nos vemos en la arena, listos para aprender y divertirnos! 🏖️ // (ENG) **Beginner Volleyball Training! 🏐** Never played volleyball or just starting out? This is the perfect place for you! 🎉 Join our beginner-level training, where you'll learn the basics of volleyball in a fun and relaxed environment. 😊 🕕 **Time:** 10:00 - 11:30 No experience needed – we’re here to help you improve step by step. The most important thing is to have fun and learn! 🌟 First training session costs **€10! 🎉** After that, enjoy special discounts when purchasing training packages. See you on the sand, ready to learn and have fun! 🏖️
🦞🦐 MARISCADA solo "PRIME"
🦞🦐 MARISCADA solo "PRIME"

M2M Machine-to-Machine Events Near You

Connect with your local M2M Machine-to-Machine community

Big Machines @ COSI
Big Machines @ COSI
Battle of the personal agents
Battle of the personal agents
Join the Columbus AI community for a special event. **Battle of the Personal Agents** is your chance to see what people are actually building with AI agents and personal automation systems. Whether you’re running OpenClaw, Hermes, or a completely custom solution, bring your agent and show the community how it works. We’re interested in real-world implementations: the problems your agent solves, how you use it day-to-day, how it’s hosted and managed, how you built it, and why you’ve chosen to keep using it. Live demonstrations are encouraged, so be prepared to show your code, architecture, workflows, and your agent performing real tasks. This is less about polished presentations and more about sharing practical experience, comparing approaches, and learning from one another. If you’d like to present, please contact Chris Slee (via meetup) before the event so we can allocate enough time for everyone’s demonstrations. Come ready to show what you’ve built, discover what others are doing, and maybe find a few ideas worth taking home. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.linkedin.com/company/transformlabs/) Sign up also accessible via [Transform Labs Luma](https://luma.com/transformlabshq)
June 2026 AWS Columbus - Topic to be announced
June 2026 AWS Columbus - Topic to be announced
Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com
Stop Guessing: A Product Person's Guide to AI Adoption
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###
Data & Analytics Wednesday - Finding Product Insights
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)