Marketing Analytics

Será un taller para comentar los bloqueos o dificultades que nos encontramos en nuestras distintas empresas, para compartir experiencias y herramientas útiles para tener posibles tanto para clientes como para equipo.

Tips for a great event Be descriptive A good title immediately gives people an idea of what the event is about. Get organized Describe things in a clear order so it's easy to digest. Start with an overall description of the event and include a basic agenda, before you move into really specific details. Add an image Upload a photo or image to give members a better feel for the event.

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Ven a probar un entreno con nosotros. Y si te gusta, entra en el equipo ! Cada entreno se enfoca en una técnica individual o colectiva : bote, finta, bloqueo, ataque, defensa, jugadas... Cualquier duda o pregunta, me puedes escribir al 664132093 (Spanish, english or french) o visitar nuestra web [https://www.basketballbarcelona.com/](https://www.basketballbarcelona.com/) Sesión de prueba: 10€ **DESARROLLO DE LOS ENTRENOS DE BASQUET** Cada entreno se enfoca en una técnica individual o colectiva : bote, finta, bloqueo, ataque, defensa, jugadas... Al final del entreno se monta un partido para aplicar lo aprendido en la sesión Súmate al equipo y ven cada semana a mejorar todos los aspectos que hacen de uno un buen jugador. Aprendrás o mejorarás las técnicas individuales y colectivas con un coach profesional que se adapta al nivel de cada uno. En un ambiente amistoso y trabajador, desarollarás aptitudes individuales como el tiro, el bote, el ataque y la defensa. Se trabajarán también técnicas colectivas como los bloqueos, contrataques y jugadas diversas **EL COACH** Desde mi descubrimiento por el básquet, con tan solo 15 años ya estaba al frente de un equipo de iniciación y colaboraba organizativamente de forma solidaria en todos los torneos y competiciones anuales del club. Mi pasión por el básquet no se detuvo aquí, así que después de 8 años como jugador federado, quise ver el básquet desde otro prisma. Este, me llevo a trabajar de forma autónoma como arbitro en la Federación Catalana por mas de 4 años sobre las distintas regiones de Catalunya. Ahora, como profesional de la salud y el deporte con mas de 13 años de experiencia en el sector y tras mi regreso a Barcelona después de estudiar un postgrado de entrenamiento de alto rendimiento, crear esta escuela de básquet junto Alexis, es uno de los proyectos mas emocionante que he tengo en mi ciudad natal.

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.

Stop by the Licking County Master Gardener Volunteers’ (MGVs) table at the Farmers Market to pick up your free Veggie plant of the month to add (or start!) your vegetable garden. The little plants come with instructions and tips. Have other garden related questions? Bring your questions to one of the MGVs in the green shirts. ******************* Newark Grows 1st & 3rd Friday, May 1-Oct. 2 Our Booth at the Canal Farmers Market 4pm- 7pm 36 E. Canal Street, Newark JOIN US AT THE CANAL MARKET DISTRICT FARMERS MARKET IN NEWARK, May – October (First and third Fridays of the month) Free plants, seeds, and gardening information! May 1 Buttercrunch Lettuce May 15 Double Curled Parsley June 5 Mark Twain Tomato June 19 Aconcagua Elongated Sweet Pepper July 3 Market Closed for 4th of July Weekend July 17 Silver Slicer Cucumber August 7 Wizard Coleus August 21 German Thyme September 4 Sweet Bunch non heading Broccoli September 18 Strike Shell Pea October 2 Garlic No RSVP needed- just show up and enjoy the market! See you there!

Most people use LLMs by feel: ask a question, read the answer, decide whether it “seems good,” and move on. That works for casual use. It does not work when you are building software, automating workflows, writing important documents, or relying on AI for anything that needs to be repeatable. In this talk, we’ll look at how to improve and evaluate the inputs and outputs of LLMs using practical measurement techniques. We’ll cover how prompt changes affect results, how to compare outputs, how to build simple evaluation sets, and how math-based methods like similarity scoring can help you move beyond guesswork. This will be beginner-friendly, so even if you don't know anything about AI, you should get something out of it. However, this will be a little more technical than our intro talks. You do not need to be an AI researcher, but programmers and technically curious attendees will get a lot out of it. We’ll cover: * Why “it looks good” is not enough * How to improve prompts by changing the input, context, and constraints * How to compare LLM outputs more systematically * Basic evaluation techniques for accuracy, consistency, and usefulness * How embeddings, cosine similarity, and scoring can help evaluate results * Where automated evaluation works — and where humans still need to stay in the loop By the end, you’ll have a practical mental model for treating LLMs less like magic and more like systems you can test, measure, and improve. LOGISTICS AND PARKING: The talk starts at 7:00 PM. The first half hour is reserved for everyone to get set up and mingle. Free pizza and drinks! The cheapest parking option is to find street parking, which will only cost you a few bucks. Otherwise, park in the nearby veteran's museum lot for $8. It's highly recommended you avoid the nearby $15 garage parking.

**[Official registration site --> https://luma.com/du41v0tg](https://luma.com/du41v0tg)** **[You must register and will receive an approval/confirmation](https://luma.com/du41v0tg).** We’re taking HustleBus from Columbus to **Black Tech Week in Cincinnati** for a high-signal, founder-only experience focused on community, collaboration, and momentum. ​ **Why Black Tech Week?** ​Black Tech Week is one of the best rooms in Ohio to meet builders, operators, investors, and ecosystem leaders. Expect meaningful connections, great energy, and programming that spotlights founders and what’s being built. ​ What’s included (thank you to our sponsors Huntington Bank, Burton D Morgan Foundation, and Lightship Foundation) * ​Founder-only HustleBus transportation (free) * ​**Black Tech Week ticket comped** for HustleBus participants (must register with code) * And much more! There are limited seats on the Hustle Bus, so if this sounds like something you want to get in on, register today * Learn more and Register here --> [https://luma.com/du41v0tg](https://luma.com/du41v0tg)