Marketing Automation

**What this is** A high-trust table for builders. Share one concrete challenge, trade smart feedback, celebrate wins, and leave with 2–3 next steps plus a couple of new allies. **Where** Motel One Zurich, bar area. Head to the bar and ask for Financial Network Zurich. **When** Mondays, 19:00 to 22:00 19:00 arrivals and hellos 19:30 open 10 min hot seats for founders and feedback (max 5) 20:30 open networking until 22:00 **How we roll** Discreet, high-signal conversation. No pitch theater. No flexing. Just real problems and practical help. **Bring** Your priority of the week, a clear ask, and a positive mindset. **Food and drinks** Order food and drinks with the waitresses whenever you like. **LINKS** Community Owner’s Direct (All Infos & Questions): Alessandro +41 76 279 32 84 WhatsApp Group: https://chat.whatsapp.com/DCSSmdHj7xr6F39ZAAWubX Financial Network Zurich: https://www.meetup.com/entrepreneurs-focus-and-network-workshop/ Founder’s Links (Alessandro): https://linktr.ee/alessandronfthyme

**Wie kommst Du aus dem finanziellen Hamsterrad?** Durch Übung! :-)) Das Finanz-Strategiespiel "Cashflow 101" von Robert Kiyosaki zeigt dir die Möglichkeiten! Durch dieses Spiel lernst du konkrete Wege kennen, wie Du das finanzielle Hamsterrad verlassen und ein noch freieres, selbstbestimmteres Leben führen kannst. Du lernst den Unterschied zwischen guten und schlechten Schulden. Und noch viel mehr! Das regelmässige Finanz-Fitnesstraining mit dem Brettspiel Cashflow 101 ist dafür hocheffektiv! Und das alles ohne Schwitzen, Mühe und Risiko! Bist Du auch mit dabei? AnfängerInnen sind natürlich willkommen. **Wo treffen wir uns?** Wir treffen uns in einem schönen Restaurant in Zürich-Oerlikon um 18h. Vor und während dem Essen (optional und freiwillig, aber wer konsumiert, unterstützt einen lokalen Wirt) kann genetzwerkt werden, d.h. jeder, der will, kann von seinen und ihren Investment Lösungen erzählen. Wir erfahren immer gerne von neuen Möglichkeiten. Über Geld reden ist kein Tabu mehr! Nach dem Essen erklären wir die Regeln und spielen = üben uns im Investieren. Melde dich jetzt an. **PS Abmeldung:** Eine kurze Meetup-Nachricht, SMS oder ein Anruf bei kurzfristiger Abmeldung wird erwartet. Wir nehmen uns Zeit, dafür erwarten wir, dass du entweder kommst oder dich entsprechend abmeldest, damit wir nicht unnötig warten oder unnötig einen weiten Weg auf uns nehmen müssen (Xarah wohnt jetzt im Thurgau - Bodensee) **PPS Kosten:** Fr. 20.- (bitte unaufgefordert bei Spielbeginn bezahlen). Das Geld kommt in einen Topf. Im letzten Spiel des Jahres erhält der Gewinner eine Silber-Münze oder Sammlermünze. Bitte **Bargeld** mitnehmen. CHF. Der Beizer nimmt auch lieber Bargeld, weil Kreditkartenzahlungen zusätzliche Kosten verursachen.

Join us for the weekly Language Exchange! 🚀 Language Exchange WhatsApp Chat https://chat.whatsapp.com/C36TAgOl8Ei5qsWMNPZpHU Join the weekly Language Exchange (every monday) to work on your language skills, socialize and meet cool and open people. 💡HOW DOES IT WORK💡 1. Come to the location (for Spring and Summer the event will take place on a outside)☀️🍹 2. The Event Host will greet you🤜🏽🤛🏾 3. Choose the language flag that interests you and speak the language of the flag🇪🇸🇬🇧🇵🇹🇮🇹🇩🇪🇨🇭🇫🇷 4. Start talking with people around the world and improve your language skill💪🏽💭

Hi there! I’m happy you have come across **Afro Dance Fitness classes**! Are you interested in group fitness (all levels) or dancing, Afrodance and Working out in a group of likeminded women to Afrobeats music, then this is for you! Afro Workout is an Afrodance inspired Dance Fitness Class in Zürich that combines dynamic dance moves and intensive Workout to Afrobeats. Similiar to Zumba but to Afro music including dance movement, fitness and sculpt. Afro is all about Good Vibes! Expressing a joy of living, to be confident and feel good in your body. Classes take place **every Monday from 7-8 pm** in Zürich Altstetten. For all levels! You don’t have to be a dancer or a fitness geek. Party, Dance and sweat with us to Afrobeats! First class is always free for first timers! Sign up for the FREE class [Free class](https://afroworkout.as.me/free-class) Please always sign up and RSVP to every class, via Meet up Event, [Email](vanessa@afroworkout.com) vanessa@afroworkout.ch, DM on Instagram or Sign up link on Website. There will be always more people in a class then shown on Meet up. Don‘t hesitate to sign up via above mentioned channels. Can‘t wait! Check daily updates and classes on [Instagram](https://instagram.com/afroworkout.ch?igshid=YmMyMTA2M2Y=) Website for more information and class info [www.afroworkout.ch](https://www.afroworkout.ch) Move, Dance and Stay Fit to Afrobeats!

I'm really excited to announce our next Meet Up event. It will take place at Core studio in Rennweg Rennweg 12, 8001 Zurich. Designed to strengthen, release and stretch muscle tensions, conditioning your body by increasing your range of motion and flexibility as well as overcoming back pain; improving your posture and circulation so you can exercise more efficiently, whilst keeping your body injury free. The class is structured as a workout & stretch combination. Open to all levels. You will need to bring a smile, some water and wear comfortable exercise cloths. The class will be 60 minutes which should be more than enough to get those muscles warmed up and you posturised ready for the next session. There's a small cost to cover the venue and facilities - CHF 40.- For more details about the training provider please see: https://www.balletbodysculpture.com/ballet-body-sculpture-classes-in-zurich

Get stronger, train smart, and end every session with a laugh. We'll do a full-body strength workout followed by 1–2 fun games. Bring your training shoes and some water. **Schedule:** \-19:00 – 19:15 \| Setup & warm\-up \-19:15 – 19:55 \| Full\-body strength training \(squat\, hinge\, push\, pull\) \-19:55 – 20:20 \| 1–2 fun games – let yourself be surprised \-20:20 – 20:30 \| Cleanup **What to bring:** \- Indoor sport shoes \(clean soles\) \- Water bottle \- Towel \- Training clothes you can move and sweat in \- Changing rooms available\, no shower on site **Cost:** 3 CHF per session (covers hall rental). Twint to +41 79 123 16 74 or cash. **For everyone:** All levels welcome. The 4 main exercises are scaled to your level – beginners get easier variations, experienced lifters get challenged. The program is built around progressive overload to help you reach your goals effectively – whether that's weight loss, muscle gain, injury prevention, or just getting stronger. The games change every session – think "people playing in a gym" rather than "sports league". No skill needed, fun is what matters. Want updates and spontaneous session info? Message me directly to join our WhatsApp group. See you Monday! *** Stärker werden, smart trainieren, und jede Session mit einem Lachen beenden. Wir machen ein Ganzkörper-Krafttraining und danach 1–2 Fun Games. Bring Trainingsschuhe und Wasser mit. **Ablauf:** \- 19:00 – 19:15 \| Aufstellen & Warm\-up \- 19:15 – 19:55 \| Ganzkörper\-Krafttraining \(Squat\, Hüftstreckung\, Drücken\, Ziehen\) \- 19:55 – 20:20 \| 1–2 Fun Games – lass dich überraschen \- 20:20 – 20:30 \| Aufräumen **Was mitbringen:** -Hallenschuhe (saubere Sohlen) \- Wasserflasche \- Handtuch \- Trainingsklamotten zum Bewegen und Schwitzen -Umkleidekabinen vorhanden, keine Duschen vor Ort **Beitrag:** 3 CHF pro Session (deckt Hallenkosten). Twint auf +41 79 123 16 74 oder Bar. **Für alle:** Alle Levels willkommen. Die 4 Hauptübungen werden auf dein Level skaliert – Anfänger bekommen einfachere Varianten, Erfahrene werden gefordert. Das Programm setzt auf progressive Overload, damit du deine Ziele effektiv erreichst – egal ob Gewichtsverlust, Muskelaufbau, Verletzungsprävention oder einfach stärker werden. Die Spiele wechseln jede Session – stell dir eher "Leute spielen in einer Halle" vor als "Sport-Liga". Kein Skill nötig, der Spass steht im Vordergrund. Updates und Infos zu spontanen Sessions? Schreib mir direkt für die WhatsApp-Gruppe. Bis Montag!

Hello, You are warmly invited to the **2026 InnoCORE Global Postdoctoral Job Fair** in Zürich, which will take place on 8 June 2026, from 11:00 AM to 5:00 PM. Korea’s leading science and technology institutes—**KAIST, GIST, DGIST, and UNIST**—are seeking postdoctoral researchers who are ready to help shape the future through world-class research infrastructure and strong international collaboration. The 2026 InnoCORE Global Postdoctoral Job Fair will be held in major cities across Europe and will offer a valuable opportunity to explore research careers, postdoctoral positions, and PhD-related opportunities in Korea. The event will feature an introduction to the InnoCORE research groups, along with opportunities for 1:1 Research Meeting (with potential interview opportunity) with research teams based on participants’ fields of interest. We hope this event will be a meaningful opportunity for those who are ready to begin a new research journey in Korea or continue their work on a broader global stage. If you are interested, please apply through the link below. For more information about this event, please visit : [https://www.innocore-jobfair.com/](https://www.innocore-jobfair.com/ "https://www.innocore-jobfair.com/") To participate in the event survey : [https://forms.gle/t86FCMUKjtt1f5cLA](https://forms.gle/t86FCMUKjtt1f5cLA "https://forms.gle/t86FCMUKjtt1f5cLA") Thank you.

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 COMBI-TICKETS This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) YOUR TRAINER Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 **COMBI-TICKETS** This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) **YOUR TRAINER** Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

Vamos a tomar algo en Blasers Cafe y a conocernos!

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 COMBI-TICKETS This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) YOUR TRAINER Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

Engage with **thought-provoking keynotes**, participate in **interactive sessions**, and **network** with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise. Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer. **Interested in a combi ticket for the SUMMIT and our pre-conference workshop "[AI Essentials for PMs](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html)"** with Julia Bastian? You can get it [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). The **Leadership Brunch** is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). **CONFERENCE LINE-UP** *** TIM HERBIG (Product Coach and Author of *Real Progress,* Hamburg): **Improving your Product Strategy in Real Time** Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step. DOMINIQUE JOST (Head of Product at Doist, Bern): **End-to-End PM or End-of PM?** No hype. No hero stories. Just the practical, unfiltered lessons from [Doist](https://www.doist.com/)’s (makers of [Todoist](https://www.todoist.com/) and [Twist](https://twist.com/)) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you. JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): **From lagging metrics to leading decision - How B2B teams can lead with qualitative data** In B2B companies, sales often drives product decisions—not because it’s the best path, but because product teams lack the data to challenge it and steer confidently themselves. Unlike B2C, B2B data is often slow, sparse, and arrives too late to drive real-time learning. The result? Product managers feel stuck— aware that the current approach isn’t delivering impact, but unsure how to change a system that keeps them reactive. This talk is a call to action for B2B product teams ready to lead again. You’ll leave with four practical actions to shift the dynamics in you organization tomorrow! At the heart of this shift is qualitative data—not just as a source of deep insight, but as a foundation for building up organizational gut feeling. We’ll dive into practical techniques for gathering, sharing, and acting on qualitative data—and why organizational learning is the true unlock for product-led growth in complex B2B environments. STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): **Two worlds, one role** – **AI Product Management through client and provider lenses** AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle. The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed. SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): **Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%** Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools. FLORIAN BONNET (VP Solutions & Growth at Veriff): **How to turn oproduct work into revenue outcomes with KPI trees** Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes. Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership. You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results. Thank you to our sponsor [On](https://www.on.com/) for hosting us again and to [airfocus by Lucid](https://airfocus.com/) as well as [89grad](www.89grad.ch) for sponsoring the event!

Engage with **thought-provoking keynotes**, participate in **interactive sessions**, and **network** with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise. Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer. **Interested in a combi ticket for the SUMMIT and our pre-conference workshop "[AI Essentials for PMs](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html)"** with Julia Bastian? You can get it [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). The **Leadership Brunch** is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). **CONFERENCE LINE-UP** \*\*\* TIM HERBIG (Product Coach and Author of *Real Progress,* Hamburg): **Improving your Product Strategy in Real Time** Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step. DOMINIQUE JOST (Head of Product at Doist, Bern): **End-to-End PM or End-of PM?** No hype. No hero stories. Just the practical, unfiltered lessons from [Doist](https://www.doist.com/)’s (makers of [Todoist](https://www.todoist.com/) and [Twist](https://twist.com/)) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you. JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): **AI Discovery Slop - The research that looks shiny but is sh\*tty** AI has made discovery output faster and shinier than ever. But fast and shiny is not the same as deep and true. Real discovery is about finding contradictions, sitting with complexity, and synthesising and not about smoothing everything into a polished blur. Product people have stopped thinking. And nobody notices because the output looks great. But product sense is built through thinking, not through consuming. This talk is about what real discovery looks like in the age of AI - for both B2B and B2C companies. Stop consuming shiny discovery slop. Start thinking again. STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): **Two worlds, one role** – **AI Product Management through client and provider lenses** AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle. The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed. SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): **Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%** Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools. FLORIAN BONNET (VP Solutions & Growth at Veriff): **How to turn oproduct work into revenue outcomes with KPI trees** Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes. Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership. You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results. Thank you to our sponsor [On](https://www.on.com/) for hosting us again and to [airfocus by Lucid](https://airfocus.com/) as well as [89grad](http://www.89grad.ch/) for sponsoring the event!

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Join the Columbus AI community for a special event. **Battle of the Personal Agents** is your chance to see what people are actually building with AI agents and personal automation systems. Whether you’re running OpenClaw, Hermes, or a completely custom solution, bring your agent and show the community how it works. We’re interested in real-world implementations: the problems your agent solves, how you use it day-to-day, how it’s hosted and managed, how you built it, and why you’ve chosen to keep using it. Live demonstrations are encouraged, so be prepared to show your code, architecture, workflows, and your agent performing real tasks. This is less about polished presentations and more about sharing practical experience, comparing approaches, and learning from one another. If you’d like to present, please contact Chris Slee (via meetup) before the event so we can allocate enough time for everyone’s demonstrations. Come ready to show what you’ve built, discover what others are doing, and maybe find a few ideas worth taking home. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.linkedin.com/company/transformlabs/) Sign up also accessible via [Transform Labs Luma](https://luma.com/transformlabshq)

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who enjoy talking to people from other countries, and those who would like to discuss international travel and culture, and who enjoy getting together for good conversations."

Most people still use AI like a search box: type one question, get one answer, repeat. But the next step is AI agents: systems that can take a goal, break it into steps, use tools, remember context, and produce useful work for a human to review. In this beginner-friendly session, we’ll demystify what AI agents actually are — without hype or jargon. We’ll walk through practical examples of how agents can help with research, planning, writing, coding, operations, and personal productivity. We’ll cover: * What makes an AI “agent” instead of just a chatbot * How agents break tasks into steps * Where agents are genuinely useful today * Where they fail, hallucinate, or need human review * How to design simple AI workflows for your own work * A live demo of an AI agent-style workflow from start to finish No coding experience required. This is for anyone who wants to understand where AI tools are going and how to use them more effectively right now. LOGISTICS AND PARKING: The talk starts at 7:00 PM. The first half hour is reserved for everyone to get set up and mingle. Free pizza and drinks! The cheapest parking option is to find street parking, which will only cost you a few bucks. Otherwise, park in the nearby veteran's museum lot for $8. It's highly recommended you avoid the nearby $15 garage parking.