Marketing Segmentation

Come the whole time or if you just spend 30 minutes. All are welcome. You are welcome and encouraged to bring your own coloring supplies but, if you don't have any, I will have plenty and am happy to share! (coloring books, colored pencils, and markers). Part of the mission of this group is to provide us an opportunity to check out AND SUPPORT local businesses. So, please don't bring any outside food/drinks and, while purchasing something isn't at all a REQUIREMENT to participate in the event, I do strongly encourage you to try something from the vendor :) I look forward to seeing and meeting you there! ***\*\*DISCLAIMER*\*\*** Photos may be taken during the event to be shared here on Meetup so feel free to let me know if you'd like to be excluded from them.

The group demanded weird, random, culty, funny documentaries for May and I, but a humble servant, am here to deliver. The votes are in! We're watching: * Pez Outlaw (2022) https://www.youtube.com/watch?v=ZInOvqvygrk Available for free on Kanopy, YouTube, Tubi, PlutoTV, Plez, Fandango, and Sling or on Netflix, Prime and YouTube TV. For rent at Apple TV and Google Play. ***Make sure to watch the film ahead of time*** and come prepared to discuss. All films are available for free on Kanopy & YouTube. We will not be screening the film at the meeting! FYI - the free version of MeetUp limits me to 10 RSVPS, but if you're #1-5 on the waitlist please feel free to join us anyway. What to expect the day of: * Please try to arrive on time * Meet new friends over some drinks & snacks (feel free to bring something to share!) * The host will lay some group rules and facilitate our discussion * Leave with some new insights and new friends!

**REGISTER AT THE LUMA EVENT PAGE!!!** https://luma.com/27ja5gwl Join us for an exciting talk by Mary Gibbs, Senior Applied Scientist at Relativity. ​ ​**​Agenda:** ​​6:00 - 6:30 PM - Welcome and mingle 6:30- 6:45 PM - Introductions 6:45 - 7:30 PM - Talk 7:30 - 8:00 PM - Wrap up **​​Description:** ​If you have ever shipped a model, watched your metrics improve, and later learned from your users that something was wrong, the metrics were always wrong. You just didn’t know it yet. An evaluation consists of three components, a benchmark, a scorer, and a claim about what a score represents. Each component has its own weaknesses. Benchmarks can suffer from narrow coverage, contamination, or saturation. Scorers are often chosen for ease of automation or computation rather than for their alignment with user outcomes. And the claim connecting a score to reality is rarely made explicit. These gaps compound across the model development lifecycle. When metrics improve, teams treat that as a signal and optimize directly against it, which is how a measurement problem becomes a model problem. This talk maps where evaluations can go wrong, considers counterarguments, and ends with practical advice for building better ones. **​Speaker Bio:** ​Mary is a Senior Applied Scientist at Relativity, tackling data science challenges in the e-discovery and legal tech space. She is also an organizer for Women and Gender eXpansive Coders DC (formerly Women Who Code DC), fostering a community dedicated to empowering women and nonbinary individuals to excel in their careers. Mary's experience spans various domains. She has developed data science solutions related to job search and career progression at Teal, cybersecurity challenges at LiveAction Software, and commercial and government consulting at Mosaic Data Science. Before venturing into the field of data science, Mary conducted and published research pertaining to the cellular and molecular mechanisms underlying neurodevelopment at the National Institutes of Health. In other words, she has dissected and imaged a lot of fruit fly brains. She holds a M.S. in Data Science from The George Washington University and a B.A. in Biological Sciences from Cornell University

Please join us every week for power networking! Our Chapter Passed $1,666,736 USD in the past 12 months! BNI members, on average, increase their business 20% the first year. Our chapter is a dynamic, committed group of business people who know how to refer business to each other. Come for our meeting -- stay for the referrals!!! We have open categories for individuals who will bring enthusiasm and integrity to our meeting. Just one person per professional specialty is allowed in each chapter. Visit a meeting to find out more and lock out your competition! Register Here: https://bninovanorth.com/va-nova-north-bni-mclean-business-connection--n136/en-US/visitorregistration?chapterId=16988

Have you been thinking about trying self-defense training, but do not want a loud, aggressive, or overly competitive environment? This free intro class is a simple way to get started. Maryland Systema offers practical self-defense training for adults in Rockville with a focus on movement, awareness, breathing, posture, and calm under pressure. This class is designed for beginners and first-timers who want real-world self-defense training in a welcoming setting. You do not need experience. You do not need to be in top shape. You do not need a martial arts background. You just need to show up ready to learn. This is not a sport-based class built around winning points, memorizing routines, or trying to look impressive. It is a more practical approach to adult self-defense training that helps you stay balanced, aware, and functional when things feel uncertain. If you have been searching for self-defense classes in Rockville, beginner self-defense near you, or practical self-defense training for adults, this class is a good place to start. **What you will work on** * Breathing and staying calm under pressure * Movement that improves balance and mobility * Awareness and posture * Simple partner drills * Practical self-defense training for beginners **Who this class is for** * Adults new to self-defense training * Beginners looking for a low-pressure class * People who want practical self-defense instead of sport martial arts * Adults in Takoma Park, Silver Spring, Rockville, and nearby areas looking for realistic self-defense classes **What to wear** Please wear comfortable workout clothes. No uniform is required. **Why start with this class** This free intro class gives you a chance to experience the training, meet the group, and see whether Maryland Systema is the right fit for you before joining regular weekly classes. **RSVP** Reserve your spot and come try a beginner-friendly self-defense class in Rockville.

If you run an AI startup or you have a project or business idea, join us for first AI entrepreneur gathering of this group. Here is my Steve Kantor LinkedIn: https://www.linkedin.com/in/steve-kantor-594784. You? Feel free to connect. I was in original group started by Marc Pickett a decade ago and I am now a co-organizer. Text me 202-297-2393 if you register or cannot come to this event but want to connect with other startup founders. Help Each Other Anything is Possible

**\*TO ATTEND REGISTER AT - [https://www.socialevents123.com/event-details.aspx?id=13390#tix](https://www.socialevents123.com/event-details.aspx?id=13390#tix)** Cost: $15- $20 depending on how early you register. (\*Multiple Meetup groups are co-organizing so RSVP's shown are just a small % attending. ABOUT: Do you know more than 6th Graders! Here is your opportunity to have some fun playing our Live interactive trivia game (Categories will be History, English/literature, Geography, Science, Math, Potpori). HOW IT WORKS: You can attend via a computer & Webcam or Smartphone/Ipad/Tablet. This completely online event will be LIVE and you will be able to see and hear the other participants while playing. In addition you get to meet and interact with other participants. At game time, your host will read off Trivia questions. Your goal is to come up with the right answer to each question and write it down on your paper. Once the round is over (about 6 questions), we will go through the answers and determine who had the highest score for the round. They will get a raffle ticket for a chance to win a prize at the end of the event. We will have multiple rounds of play and have a system to also virtually introduce you to other participants. HOW DO YOU FIND THE VIRTUAL ROOM: After you purchase your ticket, you will get a confirmation with the zoom link ON DAY OF THE EVENT. RSVPS ON HERE ARE NOT REFLECTIVE OF ACTUAL ATTENDANCE as this is a multi group event. **\*TO ATTEND REGISTER AT - [https://www.socialevents123.com/event-details.aspx?id=13390#tix](https://www.socialevents123.com/event-details.aspx?id=13390#tix)** Cost: $15- $20 depending on how early you register.

🤩♠️🤩 Join us for Wednesday Spades in Delaware - Sponsored by the 302 & More Spades Meetup Group! 🥗🥤♠️ 🎲 GAME NIGHT AT WEGMAN'S. Spades, games, food & socializing! *One hour from White Marsh *All skill levels are welcome *Find a partner onsite *Free parking RSVP today! 📍Wegman's 371 Buckley Ml Road Wilmington, DE 19807 🗓 Every Other Wednesday 🕑 6:30pm to 9:30pm 🌟 Keep in mind, this event is posted in multiple groups. So expect a nice crowd. Look for Ross, the host. The group usually sits at the tables on the right, when you enter the eating area. Spades/Game Play begins at 6:30 Look for the lit "Market Cafe" sign outside, on the side of the Wegman's. Where you see patio furniture outside, you'll see the entrance. We'll have a Meetup sign on our table. We hope to see you there! God bless. 😊❤️🙏

**\*\*You must purchase a ticket [here](https://sommcircle.clubexpress.com/content.aspx?page_id=4002&club_id=650343&item_id=2926832). \*\*** Ever find yourself nodding along at a wine tasting, wishing you knew what to actually say — or even what to look for? This is the evening that changes that. Speak Fluent Wine is a hands-on tasting experience designed to teach you the exact framework wine professionals use to evaluate what's in the glass. You'll go from "I just know what I like" to understanding \*why\* you like it — and having the words to say so. Here's what we'll cover: ?? Sight — What color and clarity reveal before the first sip ?? Nose — How to train your sense of smell and identify aromas with confidence ?? Palate — Decoding what your taste buds are picking up: sweetness, acidity, tannins, body, and finish ?? Structure — How the elements of a wine interact, including how acidity softens sweetness and tames tannins ??? Language — The vocabulary professionals use, demystified and made practical Once we've broken down the framework, Total Wine's expert staff will lead a short guided tasting — putting everything you've just learned directly into practice. Snacks and water will be provided. Cost is $25 No experience necessary. No judgement. Just great wine, a welcoming atmosphere, and the confidence you've been waiting to find. **\*\*You must purchase a ticket [here](https://sommcircle.clubexpress.com/content.aspx?page_id=4002&club_id=650343&item_id=2926832). \*\***

This discussion is of a category of moral questions, related to the autonomy and value of servant species. It was inspired by a question on philosophy stack exchange about House Elves in Harry Potter, but is a broader question, which applies to our domestication of animals, creation of AI, and possible genetic engineering. House Elves: In the Harry Potter story series, there is a race of creatures who are totally self-effacing, and want to do dirty clean-up work around a house. They work for free, and are very happy doing so. They can be “freed” by being given an article of clothing, but this leads to great distress among house elves, who see this as banishment. House elves, therefore, are happy slaves. Here was the original stack exchange question: [ethics - Technical terms for 'House Elf Problem' - Philosophy Stack Exchange](https://philosophy.stackexchange.com/questions/88588/technical-terms-for-house-elf-problem) We humans have turned domestic animals into slaves through breeding for docility, and cooperation. Dogs accept humans as their pack leaders, and are happiest when given jobs (herding sheep, retrieving killed ducks, attacking rats, etc). I don’t know how happy horses and draft animals are to carry or pull stuff. Chickens and cows don’t actually do “work” for us, but they are pretty happy with pre-factory farm life. Are house elves a moral evil? Is animal domestication a moral evil? Could the answer be that domestication isn’t an evil (or not the primary evil), but how we treat the domestic animals might be? For reference, here is a video that presumes that cows are NOT happy as slaves in grassy fields: [Brother, I am troubled - YouTube](https://www.youtube.com/watch?v=yA5lujNlkn8) I am not convinced the creators of the video actually know cows … We may face these same moral questions in a more dramatic form, if our AI ever develops selfhood. Additionally, House Elves may, with genetic engineering, become more than a plot artifact. How do AI servants, and humans doing deliberate genetic writing, change these moral questions? We meet in person and online. In person will be at 10113 Seattle Slew Lane. This meetup location does not have sufficient chairs for all of us, so it is advisory to bring a portable chair. The location also does not have food for sale. I will bring several large pizzas, and will request $2/slice. One pizza will be vegetarian. Tap water is available, please bring any other drinks desired. Online will be: [https://teams.live.com/meet/93583191724730?p=hY3jxVvnOciVl2aRn5](https://teams.live.com/meet/93583191724730?p=hY3jxVvnOciVl2aRn5)

Hands-on learn how to save life & limb, when mired in the wilderness of an urban disaster zone, travel or rural area far from hospital, or natural area miles from an access point, during the critical minutes or hours before ambulance arrival. Come away with actual do-it-yourself care-giving skill and confidence, and 2-year SOLO certification. Counts as WFR Recertification, too. No prerequisites. YOUR SPOT IS NOT RESERVED UNTIL YOU'VE COMPLETELY REGISTERED AT WWW.SOLOWFA.COM \***Spaces are limited. REGISTER: www.solowfa.com or 434.326.4697** Can't make these dates? Check out more course locations and dates on our website. WHO: Open to the general public, adults & teens with solid attention spans. Know your loved ones are safe wherever they are. WHY: Mired in a disaster zone, travel or rural area far from a hospital, or natural area miles from an access point ... accidents, destructive weather, and terrorism happen, and all-too-often members of a group are not capable of dealing with the emergency. This leads to improper care of the patient, and endangers the entire group. Many recreational accidents are preventable, and improper care of trauma can compound even simple injuries. Very few first aid programs actually address the issues of providing emergency care in a setting where 911 is overwhelmed or not immediately reachable. In this course, classroom instruction and Q&A are interwoven with practical work and problem-solving exercises. Hands-on experience - a most powerful learning tool - during scenarios comprise \~50% of class. TIMING: This is a 2-day class, Saturday and Sunday, 8:00am -7pm each day. Fee: $295 (Earlybird)

Let us quench our thirst of singing by a lively Karaoke night out. It would be fun! http://photos3.meetupstatic.com/photos/event/9/7/5/6/600_434918742.jpeg We organized this with our other meetups and you will get to network and mingle with insanely wicked socialites. http://photos4.meetupstatic.com/photos/event/7/1/3/6/600_418768982.jpeg http://photos4.meetupstatic.com/photos/event/9/7/9/c/600_434918812.jpeg

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

Free monthly networking for Columbus business owners. Real conversations, real connections, no forced formats. Space is limited. RSVP now. Most owners leave networking events with a stack of business cards and no plan. The best leads quietly slip through the cracks. Networking Night is a monthly meetup for Columbus business owners who want to build real local relationships, not just trade contact info. Every kind of local business welcome. No pitch round, no pressure, no awkward speed-networking. **This month** We are focused on referral relationships. Walk in with a clear idea of who refers people like you. Walk out having met a few owners whose work fits next to yours. **What to expect** Doors open at 6 PM. You get real conversation with other local owners, time to actually connect, and a short marketing lesson woven in. The room is reserved through 7:30 PM. **Who this is for** Any local business owner who wants to grow through relationships, not just paid ads. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Last Thursday of every month * 6:00 to 7:30 PM * COhatch Easton * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local owners build the system that keeps their phone ringing, including tracking the referral relationships built in rooms like this one. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275](https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275)

[ECDI Pop-Up Market Official Registration Site --> https://www.eventbrite.com/e/ecdi-pop-up-market-tickets-1986071755083](https://www.eventbrite.com/e/ecdi-pop-up-market-tickets-1986071755083) Celebrate Small Business Month by shopping local for food, drinks, and handcrafted gifts! Join us for the ECDI Pop‑Up Market, a celebration of local entrepreneurs during Small Business Month. Explore delicious food and drinks, discover handcrafted goods, and shop unique items from small businesses in your community. Whether you’re looking to support local makers, discover new favorites, or pick up a thoughtful gift, this market has something for everyone. **What you’ll find at the market:** * Local food and beverage vendors * Handcrafted goods and unique gifts * A chance to meet and support small business owners in your community * An easy, fun way to discover new local favorites [SCORE Central Ohio](https://www.score.org/ "https://www.score.org/") will also be on site to talk about their small business mentorship program. **Market Vendors:** Baked Goods * Shante Makes Body Care * [Bellas Natural Beauty Products](https://www.facebook.com/Bellasnaturalbeautyprod/ "https://www.facebook.com/Bellasnaturalbeautyprod/") Clothing & Accessories * [The Krafted Kollection](https://www.thekraftedkollection.com/ "https://www.thekraftedkollection.com") * [Loayza Elegant Jewelry](https://www.loayzaelegantjewelry.com/ "https://www.loayzaelegantjewelry.com/") * [Swahili House 254](https://www.swahilihouse254.com/ "https://www.swahilihouse254.com") Food/Beverage * [Aqua Pure Central Ohio](https://aquapurecentralohio.com/ "https://aquapurecentralohio.com") * [Better Beverage](https://betterbevshop.com/ "https://betterbevshop.com") * [Cherays Banana Pudding](https://www.facebook.com/profile.php?id=61567527322952 "https://www.facebook.com/profile.php?id=61567527322952") * [Dr. May's Thai Kitchen](https://www.drmaysthaikitchen.com/menu "https://www.drmaysthaikitchen.com/menu") * [Kronchy LLC](https://www.kronchys.com/ "https://www.kronchys.com") * [Terra Mezcal Mexican Grill](https://terra%20mezcal%20mexican%20grill/ "https://Terra Mezcal Mexican Grill") Packaged Food * [Grow to Eat, Eat to Live](https://growtoeattolive.com/ "https://growtoeattolive.com/") * [Underworld Feast](https://underworldfeast.com/ "https://underworldfeast.com/")  Since 2004, ECDI has assisted Ohio’s entrepreneurs through their one-stop-shop business services model, suited to meet the needs of all entrepreneurs, regardless of what business stage they’re in. From providing capital to entrepreneurs looking to expand their businesses, to providing focused, business-specific educational opportunities to enhance entrepreneurial skill sets, ECDI works with their clients to meet their specific needs. Whether you merely have a business idea or are opening up your fifth location, we have helped more than 15,000 entrepreneurs to take advantage of the services we provide.