Marketing Segmentation

## Stop chasing opportunities and start attracting them by mastering the art of professional branding. ## Join us as "The Brand Architect" Kristen Henry King reveals how to align your reputation, image, and message to build instant trust. In today’s competitive market, it isn't enough to just be good at what you do; you have to be **unforgettable**. Many professionals struggle to communicate their value, leading to missed connections and stagnant growth. This session is designed to bridge the gap between your expertise and your visibility, ensuring that your personal and professional brand does the heavy lifting for you. Kristen Henry King, known as “The Brand Architect,” brings twenty years of Hollywood insight and business strategy to the EMA DC stage. She will guide you through the process of clarifying who you are and what you represent, providing practical strategies to ensure your marketing and personal interactions work in harmony. You will learn how to step into your authority so that trust is established before you even speak. Whether you are an entrepreneur, a creative, or a corporate leader, this presentation offers a blueprint for consistency across all platforms. By the end of the hour, you’ll have a clear understanding of how to align your message and image so that opportunities come to you — not the other way around.

**Raise funds for your startup directly from leading venture capital investors and** **Join Primewise Founders Club's community where visionary entrepreneurs connect, collaborate and create magic together.** **Primewise Founders Club**, in collaboration with **a leading Venture Capital Firm**, presents an exclusive VC Connect Session – a high-impact opportunity for early-stage founders to pitch directly to active venture capital investors. This closed-door virtual event brings together selected founders and investors in a focused setting designed to foster meaningful connections, investor feedback, and potential funding opportunities across USA. If you’re building a scalable technology venture or an innovative business model, this is your chance to showcase your vision to leading investors and industry experts. Register Now: https://thepfclub.com/vc-connect-registration/ [Filling the form is a must] **What Makes This Special:** * Pitch directly to VC: Pitch your startup directly to VC and investors * Strategic partnerships: Collaborate with fellow founders on new ventures. * Scaling discussions: Exchange ideas on growth and market expansion. * Investment opportunities: Be the first to discover promising startups. * Expand your influence while contributing to the startup ecosystem. * A supportive community: Celebrate wins and overcome challenges together. **VC event:** Invite-only access - details will be shared for shortlisted founders **Date**: 16th May,2026 **Time**: 12:00 PM to 1:30 PM (EDT) **Format**: Online **Join Our Ecosystem:** 1\. Register for the event 2\. Join our LinkedIn community 3\. Get access to our exclusive WhatsApp group 4\. Connect with fellow members 5\. Start growing together\! Contact Us: Website: [[https://thepfclub.com/](https://thepfclub.com/)] Email: [[event@thepfclub.com](http://event@thepfclub.com/)] LinkedIn: [https://www.linkedin.com/company/primewise-founders-club/] To your entrepreneurial success, Primewise Founders Club Team

Face-to-face Role Playing Game Session

Let's get together to play some fun BB level Quads games at Bluemont. **Format**: Doubles **COST**: FREE **Court Type**: Outdoor grass **Minimum Skill Requirements**: Intermediate-BB (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Smiley Social documents:** 1. [Group Rules ](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg) 2. [Liability Waiver ](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco) 3. [Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/)

Join William and Steve for small group brainstorming. Maximum 12 people for event.

**\*TO ATTEND GET TICKET At** [https://www.socialevents123.com/event-details.aspx?id=13397#tix](https://www.socialevents123.com/event-details.aspx?id=13397#tix) (Multiple Meetup groups are co-organizing so the RSVP's shown are just a very small portion attending. We'll have at least 20 registered.) Our last online Bingo Night Party was such a BIG hit, we're doing it again! Do you like to play BINGO or want to just do something different?! Then you will LOVE this event! Here is your opportunity to have some fun playing our Live "Bingo" game. You will also get to socialize and make other friends from the comfort of your home. Prizes included Amazon gift cards, free future events and more! This completely online event will be LIVE and you will be able to see and hear the other participants while playing. You will either need to print or draw out your bingo cards. We will email you with how to get it after registering. You can have more than 1 person on your team as long as they're from your house and use same device. Friends/family around the country can also play. They would just need to also register for a ticket. This event will be held on Zoom which you would access through your computer/webcam, or via your phone/tablet. On day of the event, you will get a secured Zoom link and link to print out Bingo cards. \*RSVPS ON HERE ARE NOT REFLECTIVE OF ACTUAL ATTENDANCE as this is a multi group event. Cost: $15-$20 depending on how early you register. **\*TO ATTEND GET TICKET AT -** [https://www.socialevents123.com/event-details.aspx?id=13397#tix](https://www.socialevents123.com/event-details.aspx?id=13397#tix)

Join us for a visit to the Olney farmer's spring market. We will meet at 10:30 am near the entrance to socialize before splitting up to explore the market, and then regrouping. The market has a number of food and artist vendors. You can find more info on the website here: https://www.olneyfarmersmarket.com/

We are going to talk about the books we read—any books, from any genre. Whether it’s fiction or nonfiction, classic literature or something modern, everyone is welcome to share their thoughts, impressions, and favorite passages. It’s a relaxed and friendly conversation where we can discover new ideas and enjoy each other’s perspectives.

Many of you asked us to start over the Saturday Social as it is used to be in the past. Your voice is heard and here we go!:) We gather, grab a drink, grind and grin. We will rotate attendees. So that everyone meets everyone. You would get to meet your future friends/acquaintances/buddies/pals /partner-in-crimes or may be more:) To hang out/go out or do things together. Also, this is an ideal event if you are new in town or not! ***AFTER THE SOCIAL, WE HIT THE DANCE FLOOR. BRING YOUR DANCING SHOES. WE WILL DANCE THE NIGHT AWAY!*** **This is also a wicked 'MeRtUp'!** **What is MERTUP?:) Mer + Meetup = Mertup.** **Mer is known as the Meetup guy. He likes to connect people and his fans coined that name for him. So, at his events, everyone will become a Wing Person to everyone:) When you get get there, we will introduce you to someone and you will be responsible to introduce that person to another person. That is MERTUP!** We will have specials, including our usual suspect MERtini:) Dress code : Weekend Casual Event is free and 21+ * Come one, come all; YOU COULD FLY SOLO TOO:) This is the most friendliest event you have ever attended! * Feel free to invite your friends. They don't necessarily have to be a member * Ideal for either you are new in town or not, to make friends and acquaintances * RSVP on Meetup is required. That is how we check you in. * We will have a registration station and check you in. * Cover is $20. **But it is FREE with RSVP.** **Fellas, it is hard to pass on this!** http://photos1.meetupstatic.com/photos/event/d/8/c/0/600_447175488.jpeg http://photos4.meetupstatic.com/photos/event/d/8/c/7/600_447175495.jpeg http://photos3.meetupstatic.com/photos/event/b/0/8/2/600_436665186.jpeg http://photos4.meetupstatic.com/photos/event/b/0/8/8/600_436665192.jpeg http://photos2.meetupstatic.com/photos/event/9/e/8/9/600_433120585.jpeg http://photos3.meetupstatic.com/photos/event/9/f/a/d/600_433120877.jpeg http://photos3.meetupstatic.com/photos/event/a/5/8/7/600_433122375.jpeg

Come the whole time or if you just spend 30 minutes. All are welcome. You are welcome and encouraged to bring your own coloring supplies but, if you don't have any, I will have plenty and am happy to share! (coloring books, colored pencils, and markers). Part of the mission of this group is to provide us an opportunity to check out AND SUPPORT local businesses. So, please don't bring any outside food/drinks and, while purchasing something isn't at all a REQUIREMENT to participate in the event, I do strongly encourage you to try something from the vendor :) I look forward to seeing and meeting you there! ***\*\*DISCLAIMER*\*\*** Photos may be taken during the event to be shared here on Meetup so feel free to let me know if you'd like to be excluded from them.

**Join us in Falls Church for conversations that go beyond small talk.** Higher Grounds – Falls Church is where this growing network of gatherings began: a space for thoughtful, authentic dialogue about what matters most. Whether we’re exploring the nature of happiness, the challenges and possibilities of midlife, spirituality, culture, capitalism, parenting, or the role of art and travel in a meaningful life, every conversation is shaped by the people in the room. There’s no set leader or rigid agenda—just a shared commitment to listen as much as we speak. We start with brief introductions focused on what makes you *you* (not your LinkedIn bio), then dive straight into whatever is on people’s minds. The direction of each meetup emerges organically, making every event unique. MANDATORY: PLEASE REVIEW OUR COMMUNITY GUIDELINES IN THE GROUP DESCRIPTION. Everyone is expected to engage in respectful conversations and listen deeply as well as share. We have a zero tolerance policy of sexual harassment and hate speech. Come ready to share, reflect, and connect with others in Falls Church who are also seeking deeper conversations. **Suggested Questions: Life Stages & Transitions** 1. What did you think you'd have figured out by now that you're still completely winging? 2. When did you realize your parents' advice was for a world that no longer exists? 3. What are you finally old enough to stop pretending to care about? **Suggested Questions: Identity After the Roles** 1. Who are you when nobody needs anything from you? 2. What dream keeps resurfacing even though the "practical" time has passed? 3. How do you handle having the freedom you always said you wanted? **Suggested Questions: AI & Being Human** 1. What human experiences will AI never truly understand? 2. If machines handled all your have-to's, what would you actually do? 3. What becomes more precious as everything becomes automated? **Suggested Questions: Belief & Meaning** 1. What certainties have you given up, and what rushed in to fill that space? 2. How has knowing someone who died changed how you live? 3. What do you believe now that would shock your younger self? **Suggested Questions: The Modern Psyche** 1. What anxiety do you carry that previous generations didn't have? 2. Which of your survival strategies are you ready to retire? 3. What uncomfortable truth about happiness did it take you years to accept? **Suggested Questions: Work & Purpose** 1. When did you stop believing that your job would complete you? 2. What would you do for work if money and status weren't factors? 3. How has your definition of "making it" changed over the years? **Suggested Questions: Relationships & Connection** 1. What relationship dynamic do you keep recreating, and why? 2. When did you realize your parents were just people trying their best? 3. What kind of loneliness doesn't go away even when you're with others? **Suggested Questions: Time & Mortality** 1. What are you running out of time to say or do? 2. How differently do you spend your time knowing it's finite? 3. What will you regret not trying, even if you fail? **Suggested Questions: Society & Culture** 1. What social convention do you follow even though it makes no sense? 2. Which generation do you understand least, and what might you be missing? 3. What aspect of how we live now will seem insane in 20 years? **Suggested Questions: Personal Philosophy** 1. What rule for life did you create after learning something the hard way? 2. When did you stop believing that everyone else had it figured out 3. What paradox about life have you learned to live with?

If you’ve already learned the basics of volleyball and want to keep improving your skills while having fun, this event is for you! **Skill Level:** Advanced Beginner (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details). **Reminders** 1. Attendance: We’ve noticed that the waitlist is growing, so please make sure your name is on the Going list if you plan to play. Our number of nets is limited so this helps avoid too many rotations. If your name is on the list but you don’t show up, it will count as an absence according to Smiley Social rules. Please update your RSVP at least 12 hours in advance if your plans change. 2. Waitlist: The waitlist is not first come first serve. We prioritize regular attendees, and will fill empty spots with new faces closer to the event date. 3. Injuries: Play safely and be mindful of others on the court. Respect positions and avoid risky moves that could lead to injury. If you’re not sure the ball is yours, call it before going for it to avoid collisions. 4. Game Rules: Let’s follow the basic volleyball rules, especially the three-touch rule so we can play properly and improve as a team! **Smiley Social documents:** 1. [Group Rules ](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg) 2. [Liability Waiver ](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco) 3. [Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/)

Free monthly Lunch + Learn for Columbus business owners. Practical local marketing strategies and real connections. Space is limited so RSVP Marketing Monday Lunch + Learn is a free monthly event for local business owners in Columbus who want practical marketing strategies and real connections with other business owners in their market. Each month covers one actionable local marketing topic. You will leave with one thing you can put to work the same week. This is not a pitch fest. It is a focused conversation with people who are serious about building their local visibility and growing their business. Register here: [https://www.eventbrite.com/e/marketing-monday-lunch-learn-tickets-1988509765237](https://www.eventbrite.com/e/marketing-monday-lunch-learn-tickets-1988509765237)

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

Meet new people and mix it up with other singles for a fun night out with great vibes and good times. Looking to meet new people in a fun, relaxed, and elevated setting? Join us for a **Columbus Singles Mixer at Bodega** — the perfect way to connect, flirt, and spark something new without the pressure of traditional dating apps. Whether you're newly single, tired of swiping, or just open to meeting quality people… this is your vibe. ### 💫 What to Expect: * A curated group of singles (Ages 30/40/50's) * Icebreakers + conversation prompts (no awkwardness) * Music, great energy, and a stylish venue * A welcoming, social atmosphere to mix and mingle * Optional guided connection moments to help you actually meet people ### 🍸 The Experience: This isn’t speed dating. This is a **social, organic mixer** designed for real conversations, chemistry, and connection. Come solo or bring a friend — either way, you’ll leave having met new people. ### 🎁 Perks: * Giveaways + fun surprises throughout the night * Exclusive invites to future LUV TALK events ### ⏰ Event Details: 📍 Location: Bodega, Columbus 📅 Date: SATURDAY, May 16th ⏰ Time: 6:00 PM – 8:00 PM 👥 Ages: 30/40/50's ### ⚠️ Important Notes: * Limited spots to keep the experience intimate * Balanced ratio of men and women * Tickets must be purchased in advance ### 💌 Ready to Join Us? Spots will go fast — secure yours now. Have questions? DM us on Instagram @myluvtalk

Free monthly networking for Columbus business owners. Real conversations, real connections, no forced formats. Space is limited. RSVP now. Good marketing starts with good relationships. That is what this event is built around. Networking Night is a free monthly event for local business owners in Columbus who want to build real connections with other serious operators in their market. No structured rotations. No forced elevator pitches. Just a room full of local business owners who are worth knowing, in a space that makes it easy to have an actual conversation. Register here: [https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275](https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275)

**Building a great product is one thing—building momentum behind it is another.** Join **Senior Product Manager Adam Solaiman** and **User Experience Manager Tyson Smith** for a behind-the-scenes look at what it takes to turn complex ideas into scalable products inside large organizations. In this session, they’ll share how teams move from ambiguity to execution—navigating organizational complexity, aligning stakeholders, and continuously evolving products after launch. You’ll walk away with insights on how to: * Build and sustain momentum across teams * Adapt to changing priorities without losing direction * Scale products thoughtfully in complex environments Whether you're driving a new initiative or growing an existing product, this conversation will give you practical strategies to keep things moving forward. Come connect, learn, and swap stories with fellow product professionals. \-\-\- Food and drinks will be provided by Switchbox, our generous host. Free parking will be available at the front and back sides of the Switchbox Office.

Let's check out the Maker's Market in German Village, a large outdoor Artisan Market, featuring over 65 Makers, Goods, Art and Delicious Food Trucks! Admission is FREE! [GVMM](https://www.gv-mm.com/) Let's get outside and enjoy the New Spring Season and Warm Weather! We will meet at Stauf's Coffee Roasters in German Village on South 3rd Street at Noon, 12 PM and then take a brisk walk to the Maker's Market, just south of Schiller Park. We can initially get coffee at Stauf's Coffee Roasters, if anyone may want to do so. Parking is widely available at Schiller Park and surrounding side streets. Thanks and hope to see you come out!