Marketing Segmentation

After hosting successful events, I always think that we could have done better and relate it to our day to day life and make it educational. In this connection, I wanted to show off my investment and trade hat and organize series of Happy Hours around Investment & Trade. We will have speakers from different sectors and industries, at each Happy Hour. At this particular event, the speaker will discusses Smart Strategies for Maximizing Social Security . Topics will include: 1. Today’s retirement challenges 2. Keys to help you understand the basics of Social Security, including when you should start taking benefits 3. Qualifications for retirement benefits and survivor benefits 4. Sources of income in retirement 5. Building an income plan. The address will be sent to members, who RSVPed, before the Event. Enjoy!

At this event you'll discover how to better understand and control your subconscious mind, helping you overcome doubts and fears. If you have anger issues, depressions and anxieties. this event will show you how to overcome them.

This group was originally started by Chad Keith who created and hosts a podcast by the same name in Charlotte, NC. I am hoping to continue his legacy here in NoVa as I recently moved to this area. This group is all about finding community around self-improvement and exchanging ideas on how to be your best self and get the most out of life. This group is for anyone who is interested in overcoming average in all areas - career, ambitions, relationships, hobbies, health, everything. I am so excited to meet driven individuals in the NoVa area so please reach out if you have any questions at all. EVERYONE is welcome so please sign up for an upcoming meetup!

Please be sure to RSVP on **[Eventbrite](https://www.eventbrite.com/e/1986185988759?aff=oddtdtcreator)** so we have an accurate guest list. **When you arrive, ask for the owner of Spark Social, Nick Tsusaki and sit with the Party of Five group.** Be sure to let Nick know you are there from Go Gay DC. Order on your own from the [menu](https://spark-dc.com/pages/menu-2). Come join us for a fun and friendly **in-person** gathering! It’s the perfect chance to meet new people, share stories, and enjoy a relaxed atmosphere with the **LGBTQ+ community**. Whether you're looking to make friends or just hang out, everyone’s welcome. Grab your favorite drink and let’s make some great memories together! This event is free to attend. We hope to see you there. In addition to coffee selections, the venue offers a good food and drinks [menu](https://spark-dc.com/pages/menu-2). $10 signature cocktails; $7 premium rail; $5 grilled cheese. This event is for ages 21+. **Metro Directions:** Be eco-friendly. U Street Metro (Yellow/Green line) is only a few blocks away. The venue is adjacent to Crush Bar. This event is a safe space for everyone under the rainbow. This event is for ages 21+. Please feel free to invite all your friends to join you there! This event is hosted by **[Go Gay DC](https://www.gogaydc.com)**, Washington DC's inclusive LGBTQ+ community focused on friendship, leadership, and service. It now reaches over 10K fabulous people and is growing fast. Visit [https://www.gogaydc.com](https://www.gogaydc.com) . Go Gay DC's founder is **[TJ Flavell](https://www.linkedin.com/in/tjflavell/)**. Go Gay DC is on social media: Mingle with fabulous LGBTQ+ folk and allies. Bring your friends and meet new people from all over the world. Casual attire is fine. You are welcome regardless of where you live. Guests from DC, Maryland, and Virginia often attend. This event is a safe, inclusive space for everyone under the rainbow. Go Gay DC is on social media: Join the Facebook Group [https://www.facebook.com/groups/GoGayDC](https://www.facebook.com/groups/GoGayDC) Like the Facebook Page [https://www.facebook.com/GoGayDC](https://www.facebook.com/GoGayDC) Follow on Instagram [https://www.instagram.com/GoGayDC](https://www.instagram.com/GoGayDC) Follow on Threads [https://www.threads.com/@GoGayDC](https://www.threads.com/@gogaydc) Follow on Bluesky [https://gogaydc.bsky.social/](https://gogaydc.bsky.social/) Follow on X [https://www.x.com/GoGayDC](https://www.x.com/GoGayDC) Watch on YouTube [https://www.youtube.com/GoGayDC](https://www.youtube.com/GoGayDC) LinkedIn [https://www.linkedin.com/showcase/GoGayDC](https://www.linkedin.com/showcase/GoGayDC?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExZG1DTnM0VnJybG83U3FWcnNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR765Xxf5t8wFzbCac74QNX3p0Bs2oT0drXZoOmLV63J8cURMl3ta5b8iP3ztg_aem_nSdndpxd5-hXJ8myNF2_vQ) Search keywords: LGBT LGBTQ LGBTQI LQBTQIA Lesbian Gay Bisexual Transgender Queer Intersex Straight Allies

**Tired of surface-level conversations?** Join us for *Ditch the Small Talk*—an evening of deep, real connection with strangers who are down to go there. We’ll meet at the church (we are a secular group), break into small groups, and draw questions from a deck of cards designed to spark vulnerable, honest conversations. ***Rules:*** 1. Don't debate politics. 2. Keep what is shared in the group within the group. 3. If you need to use your phone, step away from your group first. \*\*If you show up late, please hop into a group and don't interrupt the speaker. Just sit down in a group of your choice, and they'll bring you up to speed when whoever is talking finishes. Community of Christ church: 3526 Massachusetts Ave.

Time to get exotic! Ethiopian is a 'hands on' experience (but they also have forks just ask). Dinner menu: http://www.shebarockville.com/menus/dinner/ If you aren't familiar with Ethiopian food, try a sampler platter. SAMPLERS $15.95 BEEF SAMPLER Sheba Tibs, Tibs Wot, Minchet abish alicha, Gomen with side of house salad $15.95 BEEF/CHICKEN SAMPLER Tibs Wot, Doro Wot, Minchet abish Alicha, Gomen with side of house salad $15.95 CHICKEN SAMPLER Doro Be spinach, Doro Wot, Doro Minchet abish, Cabbage with side of house salad $13.95 VEGAN SAMPLER Bergeden, Key misir, beet Salad, Gomen, Ater Kik and Cabbage, served with side of house salad $14.95 VEGETARIAN SAMPLER Egg Wot, Key misir, Gomen, Cabbage, Ater Kik served with side of house salad All Aboard, Mates!

## **Stop losing revenue to avoidable marketing errors! Join us to discover 3 critical mistakes that cost small businesses customers and how to fix them fast.** Does your enterprise need more clients? Many business owners make simple errors that keep their best prospects from ever finding them. Join the Effective Management Association on Saturday, April 11th, as award-winning businessman Hans Hillestad (Co-Owner of Xpress Promotion Inc.) pulls back the curtain on the **marketing 'dos and don’ts' he used to help a dental practice grow into a $6-million business.** His company has since helped hundreds of other practices grow and is currently listed as an Inc. 5000 company.

This is where you meet the area's 30, 40 and 50 years young; 30 somethings, 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well! ***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.*** We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required. We have the discretion to decide entry. Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN! They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:) Unacceptable Attire: 1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits 2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts. 3. Sportswear: Jerseys, team logos, and other sport-specific attire 4. Beachwear: shorts, tank tops, swimwear, and revealing clothing 5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed 6. Timberlands and Steel Toed Shoes. DETAILS : * We will have a registration station and check you in. * Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box. PARKING INFO Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY. ***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).***

**🔥Mambo Fridays🔥** Salsa & Timba Night \| Every 2nd Friday 🎧 As always, the legendary DJ Mambo Soul is flying in from Houston just for Mambo Fridays! 📅 Friday, January 9, 7:30pm–12am 📍 Bryant Street Market, 670 Rhode Island Ave NE, Washington DC 🕗 7:30pm Salsa Lesson by DanceInTime 🕺 8:45pm–12am Dancing & Mingling 🎧 DJ Mambo Soul (from Houston!) + DJ Chika 🎟️ $10 Early Bird \(until Jan 2\) \| $15 after 💙Admission includes Exclusive Happy Hour Pricing: save up to $15 on drinks all night!!! 💚💙🩷 👦 Kids under 15 FREE \| ✨ Drop-ins welcome 🚇 2 min walk from Rhode Island Ave Metro (Red Line)

A biweekly open-table **West Marches Shadowdark campaign** based mainly on a collection of OSR adventures written by G. Hawkins. **What You'll Need:** 1. *(Recommended):* A laptop, tablet or phone (I will bring a power strip for charging). We will be using a virtual table-top (Owlbear Rodeo), which does not require installation or an account. Alternatively, players can forego the VTT and play using a "Theatre-of-the-Mind" approach. 2. *(Optional)* The *Shadowdark RPG Core Rulebook* or a downloaded copy of the free *[Player Quickstart Guide](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf))))*[.](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf)))) 3. **Character design:** Players will roll character stats in person, either with physical dice or using the character-creation-rolls channel in my Discord server. Characters start at level 1. Players can create a stable of up to three characters to choose for use in sessions. If a character dies, a new character can be created (at level 1) as above. I recommend that created characters be entered into the online Shadowdark character creation resource *[[Shadowdarklings.net](http://shadowdarklings.net/)]([https://shadowdarklings.net/create](https://shadowdarklings.net/create))* for long-term storage and updating between sessions. 4. You can bring physical dice or use the VTT built-in dice roller.

This is where you meet the area's 40 and 50 years young; 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well! ***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.*** We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required. We have the discretion to decide entry. Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN! They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:) DETAILS : * We will have a registration station and check you in. * Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box. DRESS CODE : Unacceptable Attire: 1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits 2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts. 3. Sportswear: Jerseys, team logos, and other sport-specific attire 4. Beachwear: shorts, tank tops, swimwear, and revealing clothing 5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed 6. Timberlands and Steel Toed Shoes. PARKING INFO Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY. ***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).*** [) [) [) [) [) [) [) [) [) [) http://photos3.meetupstatic.com/photos/event/9/3/d/600_440642365.jpeg http://photos1.meetupstatic.com/photos/event/9/3/6/600_440642358.jpeg http://photos3.meetupstatic.com/photos/event/8/e/e/600_440642286.jpeg http://photos4.meetupstatic.com/photos/event/8/5/9/600_440642137.jpeg http://photos2.meetupstatic.com/photos/event/7/8/f/600_440641935.jpeg

This is a perfect venue to mingle. http://photos3.meetupstatic.com/photos/event/d/f/4/600_308043572.jpeg

This is where you meet the area's 30, 40 and 50 years young; 30 somethings, 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well! ***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.*** We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required. We have the discretion to decide entry. Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN! They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:) Unacceptable Attire: 1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits 2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts. 3. Sportswear: Jerseys, team logos, and other sport-specific attire 4. Beachwear: shorts, tank tops, swimwear, and revealing clothing 5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed 6. Timberlands and Steel Toed Shoes. DETAILS : * We will have a registration station and check you in. * Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box. PARKING INFO Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY. ***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).***

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**Confidence & Connection: Using Your Authentic Truth to Find Your People** Confidence isn’t just about believing in yourself, it’s about knowing where you belong and who you can grow alongside. In this April Confidence Lab Happy Hour, we’ll explore how living in your authentic truth helps you find your people, build meaningful collaborations, and create spaces where vulnerability is met with respect rather than risk. Together, we’ll reflect on what it looks like to advocate for yourself with clarity and care, and how confidence deepens when it’s rooted in connection rather than comparison. Featured speaker **Lachandra Baker**, founder of **[LBB Edutainment](https://www.lbbedutainment.com/)** and author of *Your Own Biggest Cheerleader*, will share reflections on authenticity, psychological safety, and the power of community over individual achievement. Drawing from personal stories—including the significance of turning 53—Lachandra will invite us into a conversation about showing up fully, being seen, and choosing relationships that support who you truly are. Expect a warm, welcoming atmosphere with space for reflection, shared insight, and intentional connection—plus drinks, light bites, and the kind of conversations that remind you you’re not meant to do this alone. Come as you are. Leave feeling clearer about your voice, your people, and the confidence that grows when both are aligned. **What is Confidence Lab?** Confidence Lab is a monthly community experience for bold, thoughtful leaders building confidence from the inside out. Whether you’re launching a business, leading a team, navigating change, or simply striving to show up more fully—you belong here. Our work demands clarity, courage, and conviction—but the pace of daily life can erode our sense of self. Confidence Lab creates space to reflect, reconnect, and grow with others doing purpose-driven work. It’s designed for entrepreneurs, nonprofit leaders, creatives, corporate professionals, activists, and anyone ready to lead with authenticity and impact. ***Please note:*** *All are welcome! If cost is a concern, please use promo code PUBLIC to access a free ticket—we want you to join us.*

Looking for new clients? Join us for lunch and meet our group. Bring your business cards and other materials to hand out - you will have an opportunity to tell us about your business. Our speaker this week is **Sherry Long, Owner of Access Title Agency**. Her agency does residential and commercial title work. Learn about how a title agency ensures your property is free and clear of all encumbrances. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

The Fellowship of the Star Schema: Transforming OLTP Data for Power BI One does not simply build reports on OLTP data. Join us on an epic journey from the depths of raw, normalized tables to the shining halls of a well-modeled star schema fit for Power BI greatness. We will demystify the differences between OLTP and OLAP, walk through star schema vs snowflake (and why Power BI has a clear favorite), and show you the compression differences between normalized and columnar storage that will make you never look at an OLTP model the same way again. We will cover the different types of dimensions, when to use them, and how to handle Slowly Changing Dimensions without losing your mind. You will leave knowing exactly how to identify a bad model, how to convert OLTP data into a clean star schema, and how to forge relationships that rule them all. Whether you are a data wizard, a curious hobbit, or somewhere in between, your models will never be the same.

If you are interested in selecting investment choices for your 401(k) or other workplace savings plan, minimizing your income tax liability, or identifying the most effective investments for your brokerage account, we are the group for you. We are a local chapter of Bogleheads**®**, whose investment strategy can be found here: https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy Or you can peruse the Boglehead forum here: https://www.bogleheads.org/index.php I look forward to seeing you there. Mark Vonder Haar

**Welcome to the Women’s Columbus Bogleheads® Sub-Group** This sub-group is for **women who want to learn and discuss finances in a safe, supportive space**. For those interested in moving towards financial independence and retirement by learning investment basics, choosing your 401(k) investments, minimizing taxes, and more. We’re a local chapter of **Bogleheads®**, following a long-term, practical investment philosophy: [Investment Philosophy](https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy): https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy [Bogleheads Forum](https://www.bogleheads.org/index.php): https://www.bogleheads.org/index.php No question is too small, and no experience is too simple. Share, ask, and learn — at your own pace, without judgment, in a group of like-minded women. Let’s build confidence and knowledge **together**!