Marketing Segmentation

Come the whole time or if you just spend 30 minutes. All are welcome. You are welcome and encouraged to bring your own coloring supplies but, if you don't have any, I will have plenty and am happy to share! (coloring books, colored pencils, and markers). Part of the mission of this group is to provide us an opportunity to check out AND SUPPORT local businesses. So, please don't bring any outside food/drinks and, while purchasing something isn't at all a REQUIREMENT to participate in the event, I do strongly encourage you to try something from the vendor :) I look forward to seeing and meeting you there! ***\*\*DISCLAIMER*\*\*** Photos may be taken during the event to be shared here on Meetup so feel free to let me know if you'd like to be excluded from them.

🍻 What: ProductTank Happy Hour -- Join your fellow DC product people for a casual opportunity to connect and learn more about all things product from our ProductTank members. Whether you are a seasoned veteran or interested in diving into product management, all are welcome! 🏢 Where: The Admiral in Dupont (1 block from Dupont Metro) -- Guests will be asked to open their own tab. There is no minimum required. 🕒 When: 3/31/26 6:00-8:00 PM 👋We hope to see you there!

Have you been thinking about trying self-defense training, but do not want a loud, aggressive, or overly competitive environment? This free intro class is a simple way to get started. Maryland Systema offers practical self-defense training for adults in Rockville with a focus on movement, awareness, breathing, posture, and calm under pressure. This class is designed for beginners and first-timers who want real-world self-defense training in a welcoming setting. You do not need experience. You do not need to be in top shape. You do not need a martial arts background. You just need to show up ready to learn. This is not a sport-based class built around winning points, memorizing routines, or trying to look impressive. It is a more practical approach to adult self-defense training that helps you stay balanced, aware, and functional when things feel uncertain. If you have been searching for self-defense classes in Rockville, beginner self-defense near you, or practical self-defense training for adults, this class is a good place to start. **What you will work on** * Breathing and staying calm under pressure * Movement that improves balance and mobility * Awareness and posture * Simple partner drills * Practical self-defense training for beginners **Who this class is for** * Adults new to self-defense training * Beginners looking for a low-pressure class * People who want practical self-defense instead of sport martial arts * Adults in Takoma Park, Silver Spring, Rockville, and nearby areas looking for realistic self-defense classes **What to wear** Please wear comfortable workout clothes. No uniform is required. **Why start with this class** This free intro class gives you a chance to experience the training, meet the group, and see whether Maryland Systema is the right fit for you before joining regular weekly classes. **RSVP** Reserve your spot and come try a beginner-friendly self-defense class in Rockville.

Please join us every week for power networking! Our Chapter Passed $1,666,736 USD in the past 12 months! BNI members, on average, increase their business 20% the first year. Our chapter is a dynamic, committed group of business people who know how to refer business to each other. Come for our meeting -- stay for the referrals!!! We have open categories for individuals who will bring enthusiasm and integrity to our meeting. Just one person per professional specialty is allowed in each chapter. Visit a meeting to find out more and lock out your competition! Register Here: https://bninovanorth.com/va-nova-north-bni-mclean-business-connection--n136/en-US/visitorregistration?chapterId=16988

**\* This is an in-person event** Most people only experience finished products. Very few get the opportunity to work on something before it's finished when it can still be shaped. This is one of those opportunities. Karen Hold, Director of DT:DC, is currently developing a new innovation skills workbook with Jeanne Liedtka, based on over a decade of teaching and working with leaders across organizations, universities, and the DT:DC community. Her work focuses on the five statistically validated skills that help people develop as innovation leaders. This workbook builds on her work in design thinking and innovation education, including programs at the University of Virginia Darden School of Business, École des Ponts Business School (Paris and Casablanca), and Boston College. For this session, Karen will share a draft chapter of her new workbook for live testing. This is not a polished workshop. It's a working lab. You won't just participate. You will help shape the material itself. What We’ll Be Testing: * Whether the exercises actually help people think differently * Where the material is clear and where it breaks * What feels useful vs. what needs to be reworked This is the kind of work that typically happens behind closed doors. **What You'll Do** Working in small groups, you will: * Work through exercises from a draft chapter of the workbook * Apply them to real situations and ideas * Share feedback on what is clear, confusing, or missing * Help identify how the material can be improved You’ll get: * Early access to work that is still being developed * A chance to influence how this material evolves * Practical tools you can immediately apply * A behind-the-scenes look at how skill-building experiences are designed This is a rare opportunity to be part of the process, not just the outcome. Join us if you want to be part of something early, unfinished and actively evolving. No prior experience is required. **About Karen Hold** Karen Hold is the founder of Experience Labs and Director of DT:DC, one of the world's largest innovation communities connecting founders, designers, policymakers, and changemakers. Her work sits at the intersection of teaching and real-world application. She works with Fortune 500 corporations, federal government agencies and non-profit organizations, helping teams strengthen how they think, make decisions, and move ideas forward. She teaches in graduate and executive education programs, including at the University of Virginia Darden School of Business, École des Ponts Business School (Paris and Casablanca), and Boston College. Karen is a co-author of *Experiencing Design – The Innovator’s Journey*, and her work focuses on developing the skills that enable individuals and organizations to navigate complexity and create meaningful change.

How about a Happy Hour over unbeatable prices. Instead of silently doing research on your own, it is well known that when you are regularly connected with people of your own investment interest, you are likely to be more motivated, better informed and less likely to miss out on opportunities. Meet and discuss face-to-face. METRO : Please take into account Metro's Weekend Track Work & Service Adjustments. Check it on http://www.wmata.com/ and plan accordingly.

**\*GET TICKETS AT - [https://www.socialevents123.com/event-details.aspx?id=13304#tix](https://www.socialevents123.com/event-details.aspx?id=13304#tix)** (Multiple Meetup groups are co-organizing so the RSVP's shown are just a very small portion attending. .) Do you like word games and enjoy playing with others? Then this is your opportunity to have some fun online playing word games our Live Word Game Night Party. These will include Word Twist, Categories, Rebus and more. We will email you everything you need to play! You will also get to socialize and make other friends all from the safety and comfort of your home! Plus, winners receive Amazon Gift Cards, free events, and more! **\*GET TICKETS AT - [https://www.socialevents123.com/event-details.aspx?id=13304#tix](https://www.socialevents123.com/event-details.aspx?id=13304#tix)** \*After you purchase ticket, you will get the zoom link ON DAY OF THE EVENT. $15- $20 depending on how early you register for ticket. HOW IT WORKS: This completely online event will be LIVE and you will be able to see and hear the other participants while playing. In addition you get to meet and interact with other participants. You can attend via a computer/ webcam or smartphone/iPad/tablet. At game time, your host will show you a word search board. Your goal is to come up with as many words as you can within the specified time frame. We will have multiple rounds of play and have a system to also virtually introduce you to other participants. The people who made the most words, will get a raffle ticket for a chance to win a prize at the end of the event. You also can earn raffle tickets for audience participation and finding certain bonus words. Winners receive Amazon Gift Cards, free events, and more! We will also play several other games including Word Twist, Categories, Rebus and more. **RSVPS on here are NOT reflective of actual attendance as this is a mlulti group event. \*GET TICKETS AT - [https://www.socialevents123.com/event-details.aspx?id=13304#tix](https://www.socialevents123.com/event-details.aspx?id=13304#tix)** **For more fun events:** **Follow: [https://www.eventbrite.com/o/new-york-city-social-events-10797526283](https://www.eventbrite.com/o/new-york-city-social-events-10797526283)** **Click: [https://dljparty.ticketleap.com/](https://dljparty.ticketleap.com/)**

Face-to-face Role Playing Game Session

• What we'll do On https://blackecon101.podbean.com/ Thursdays at 6 pm. discussing the economy....

**“Why is there something rather than nothing?” is a question that lies at the heart of philosophy. In Western philosophy, it’s historically been a common idea that the world can be traced back to a single, fundamental cause. In recent times, however, this has been challenged. Perhaps there is no original cause or explanation for the world, and the question itself is mistaken. Even so, the attempt to show where the mistake lies requires an examination of the notions of existence, causality, and explanation.** **Some of the questions raised are: does the universe require a timeless, non-natural cause? What does it mean for something to be a cause or explanation for something else? Can anything be a cause or explanation for itself? Can there be fundamental objects with nothing deeper explaining them?** **Metaphysics of Causality and Explanation:** **A well-known concept in philosophy is the principle of sufficient reason (PSR). In one form, it states that everything must have a reason, cause, or ground.** **One justification for this principle is that it seems to be crucial to rational inquiry. When facts about the world are discovered, we often don’t take them for granted with no reason or explanation for their existence. When it rains, for example, the cause of the rain is the buildup of water in clouds exceeding a threshold, and then the water is released and pulled down by gravity. The buildup of water is the result of condensation of water which was previously evaporated by the sun or other heat sources. Those heat sources in turn are explained by other prior causes and so on.** **That raises the question of whether a chain of causes can be infinite. There are arguments for and against the possibility. One argument against an infinite series of past temporal causes is that if there were such a series, it would not be possible to reach the present. This seems to require an infinite number of events to pass, which is a contradiction, as an infinite series of events can’t be traversed.** **There have also been attempts to show that while infinite causal chains may be possible, the chains made up of objects which are contingent, as in they can either exist or not exist, still require an external cause.** **As straightforward as the PSR may seem, complications arise for at least some formulations of it. When combined with an account of causation in which effects must follow from their causes, it seems like the PSR requires that nothing is contingent. In other words, everything is necessary, and every event and object inevitably exists.** **However, even if some forms of the PSR have their difficulties, there may be more refined versions which hold true. Often, these refined principles are used to conclude that there is a first cause or ultimate explanation for the rest of reality.** **Candidates for the First Cause/Ultimate Explanation:** **One candidate for a first cause is an initial natural state. There have been models of such a state which are necessary or contingent, and ones which have a finite past or infinite one. Either way, the appeal of this kind of first cause is that it fits with a principle known as the causal closure of the physical. Since all observed causes and effects don’t defy the laws of nature, it may be presumed that all of causal reality is composed of natural objects. This satisfies metaphysical naturalists, but at the present state, it is problematic for a number of reasons.** **One reason a contingent first cause is problematic is the principle that “something can’t come from nothing”. If the universe, especially if it has a finite past, did not come from any prior cause, then that is a defiance of this principle. If we accept that this principle is false, then we seem to be lacking in an explanation for the observation that things don’t constantly start existing for no reason. If the universe can “pop” into existence, why not anything else?** **One modern philosopher, Graham Oppy, has suggested instead that the natural initial state is necessary. To explain the existence of the world, he claims that objective non-deterministic effects followed from that initial state. A universe with a finite past would be explained by that initial state, and so would the universe of contingent objects.** **Two candidates other than conventional naturalism for ultimate explanations of the world are theism and axiarchism.** **Theism in the West is typically construed as the assertion that an omnipotent, omniscient, omnibenevolent God exists. Theologians and philosophers also describe him as necessary, and there are many arguments which attempt to demonstrate his existence.** **Cosmological arguments are a class of arguments which start from facts about the universe to conclude the existence of God. Arguments from contingency are an example. In general, they take the existence of the contingent universe, and proceed to show that they must be caused by a being with the previously described omni-properties. Another is the Kalam cosmological argument, which asserts the finiteness of the universe’s past, and attempts to reach the conclusion of God’s existence.** **In modern day philosophy, a new argument is the appearance of fine-tuning. Based on our current understanding of physics, it is unlikely that physical constants which allow for life would result from chance, as might be expected from non-theistic worldviews. Therefore, a cosmic designer who chose those constants is proposed, and the tri-omni God is thought to be a plausible candidate for such a designer.** **The most well-known non-theistic alternative to this is a multiverse, but that faces powerful objections as well, such as lacking in simplicity and leading to results such as Boltzmann brains.** **However, a major issue with theism is the problem of evil. Many interpretations of God’s omni-properties would conclude that there are aspects of the world which make God’s existence highly unlikely. Natural disasters such as earthquakes and hurricanes are evidence that any being who did not prevent the deaths of innocents involved either was not able to prevent them, which rules out omnipotence, or not willing to prevent them, which rules out omnibenevolence. Disease, as well as human actions such as murder and sexual assault, also count as evidence against such a being.** **Axiarchism is a worldview which may account for the problem of evil better than theism. In summary, it is the view that values determine reality. This may be a non-causal relationship, but still one in which aspects of the world, such as life-permitting physical laws, are explained. It may not just be moral values which determine reality, but aesthetic or more general values.** **One description of the values is that they are abstract objects, existing outside of space and time, and having no causal relationships. They are also necessary. This is a form of platonism, and the connection between value and existence has a long history. In many cases, this was used in forms of theism, such as Thomas Aquinas who declared that God is Being. Other theologians have also claimed that existence itself is good, and that evil can only exist as absences or privations of goodness.** **The appeal of values as an explanation, whether included in a form of theism or not, is that these values would not only exist, but they are normative. They don’t just describe reality, they place aims for reality to head toward. For those who find the existence of objective value plausible, axiarchism is a powerful possibility.** **Questions:** **1. Which, if any, of the candidates for a first cause or ultimate explanation is the most likely?** **2. What alternatives could there be for such a cause or explanation?** **3. Could we ever have enough evidence to single out one candidate and eliminate the others? What would constitute such evidence?** **4. Is it likely for there to be any such cause or explanation?** We meet in person and online. In person will be at the cafeteria of the applied physics lab. Snack and drinks are available for online purchase. Pizza will be provided as well at a price of $2/slice. Online will be: https://teams.live.com/meet/93583191724730?p=hY3jxVvnOciVl2aRn5 \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-

Details Location: Crimson Whiskey Bar (Either the downstairs whiskey bar, or main floor bar, TBD) The purpose of Thinkers and Drinkers is to facilitate casual but meaningful and interesting conversations with other people in a face-to-face setting. The topics cover a wide variety of issues and are different for every meeting. While conversations may get heated at times, we ask that all members be respectful of each other and refrain from personal insults. \*\*\* **Contemporary True Crime & Storytelling Most Often Spotlights the Villains:** ***Is there a meaningful difference between understanding a killer and being fascinated by one? Where's the line?*** True crime has always been with us — penny dreadfuls, tabloids, In Cold Blood — but has something shifted in the recent decades. Podcasts like Serial and My Favorite Murder, docuseries like Netflix's Making a Murderer, and entire cable channels dedicated to murder-as-entertainment have turned real suffering into a booming content industry. Is that something to celebrate, scrutinize, or just sit with uncomfortably? Is this part of a larger trend of glorifying the villain? **Some angles worth sitting with:** * The content boom has made this a business — and families are often the last to know. Crime Junkie, Netflix docuseries, Patreon true crime pods — someone is profiting every time a family's worst chapter gets a new season, and several have spoken publicly about learning a docuseries existed the same day the trailer dropped. * The killer gets the marquee, the victim gets a footnote. Dennis Rader (BTK), Ted Bundy, Jeffrey Dahmer, Edmund Kemper — household names, all of them. The people they killed, largely not. * Villains prominent in other entertainment: Sports, movies, videogames etc. * Today's media villains are yesterday's killers. You, Dexter, (some other villain). The world is seen through their eyes and psychology, giving the viewer a sympathetic lense. * Who gets covered is not random. Missing white woman syndrome is documented and measurable; the cases that become cultural touchstones say a lot about whose suffering we've decided is worth dramatizing. * Not every famous case even has a killer to blame. JonBenét Ramsey has been a media fixture for nearly 30 years with no one ever charged — which raises the question of what we're actually chasing when there's no monster to pin it on. **Questions to Consider:** * Does true crime content actually make people safer, or is "awareness" mostly a guilt-free justification for what is really just entertainment? * How many serial killers can you name? Can you name that many victims? * Should producers and platforms be required to involve victims' families — or at minimum, notify them — before releasing content? * Why do you think women make up the majority of true crime consumers, given that women are disproportionately the victims in these stories? * Is the JonBenét phenomenon different in kind — or does an unsolved case just reveal more honestly what's driving the interest all along? * Dahmer merch. Kemper fan accounts. At what point does documenting a killer's story tip into something more troubling? **Major Survey’s include:** **[https://www.edisonresearch.com/the-true-crime-consumer-report-by-edison-research-and-audiochuck/](https://www.edisonresearch.com/the-true-crime-consumer-report-by-edison-research-and-audiochuck/)** **[https://www.pewresearch.org/short-reads/2023/06/20/true-crime-podcasts-are-popular-in-the-us-particularly-among-women-and-those-with-less-formal-education/](https://www.pewresearch.org/short-reads/2023/06/20/true-crime-podcasts-are-popular-in-the-us-particularly-among-women-and-those-with-less-formal-education/)** **[https://www.bw.edu/academics/bios/cv/article-brian-monahan-timeless-kills.pdf](https://www.bw.edu/academics/bios/cv/article-brian-monahan-timeless-kills.pdf)**

# **✨ Match Madness: Glow — Singles Mixer (Ages 42–55)** 📍 Eighteenth Street Lounge — Washington DC 🕗 8:00 PM – 10:00 PM Tired of swiping? Come meet people in real life. Glow is a relaxed singles night designed to help people meet naturally in a fun social setting. Instead of awkward speed dating, we start with a quick online quiz and then move into interactive team games that get everyone talking. Expect things like: • DC trivia • clever conversation starters • surprise team challenges • friendly competition After the games, we reveal suggested matches and connections and open the room for mingling. *** ## 🎟 **Tickets Required** This Meetup RSVP does **NOT** guarantee entry. 🎟 Tickets must be purchased here: 👉 https://matchmadness_glow_2026.eventbrite.com We occasionally release **limited 2-for-1 tickets**, so grab them early. *** ## 🍸 **Drinks & Venue** We’re hosting this at **Eighteenth Street Lounge**, a beautiful DC nightlife venue known for its atmosphere and cocktails. Guests will have access to **happy hour drink specials**, including the **espresso martini**. After the event, the **dance floors and DJs open up**, so feel free to stay and enjoy the night. *** ## ⏰ **Schedule** 8:00 — Arrival + drinks 8:15 — Quick matchmaking quiz 8:30 — Teams form 8:45 — Games begin 9:30 — Matches + mingle Please arrive by **8:30 PM** if you want to participate in the games. *** ## ⚠️ **Notes** • Event is for singles **ages 42–55** • Smartphone with Internet required • Venue has stairs • Photos/Videos may be taken for social media • Respectful behavior is required Come solo or bring a friend — the games make it easy to meet everyone.

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Need more solid referrals for new clients? Join us for lunch and meet our networking group - we act as a sales team for each other. Bring your business cards and tell us your story. We have passed over $2.7 million dollars to each other! Our speaker this week is Deb Dolbow, doTerra Wellness Advocate. Deb is extremely knowledgeable in the natural ways to stay healthy and vibrant. Her presentation always let's us know about what we are doing right and what and how we can improve our health and well-being. Visitors are welcome every week. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

If you are interested in selecting investment choices for your 401(k) or other workplace savings plan, minimizing your income tax liability, or identifying the most effective investments for your brokerage account, we are the group for you. We are a local chapter of Bogleheads**®**, whose investment strategy can be found here: https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy Or you can peruse the Boglehead forum here: https://www.bogleheads.org/index.php I look forward to seeing you there. Mark Vonder Haar

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. **[Add to Calendar](https://www.evolvewomensnetwork.com/columbus-oh.html)** **What to Expect:** \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

The Fellowship of the Star Schema: Transforming OLTP Data for Power BI One does not simply build reports on OLTP data. Join us on an epic journey from the depths of raw, normalized tables to the shining halls of a well-modeled star schema fit for Power BI greatness. We will demystify the differences between OLTP and OLAP, walk through star schema vs snowflake (and why Power BI has a clear favorite), and show you the compression differences between normalized and columnar storage that will make you never look at an OLTP model the same way again. We will cover the different types of dimensions, when to use them, and how to handle Slowly Changing Dimensions without losing your mind. You will leave knowing exactly how to identify a bad model, how to convert OLTP data into a clean star schema, and how to forge relationships that rule them all. Whether you are a data wizard, a curious hobbit, or somewhere in between, your models will never be the same.

**Welcome to the Women’s Columbus Bogleheads® Sub-Group** This sub-group is for **women who want to learn and discuss finances in a safe, supportive space**. For those interested in moving towards financial independence and retirement by learning investment basics, choosing your 401(k) investments, minimizing taxes, and more. We’re a local chapter of **Bogleheads®**, following a long-term, practical investment philosophy: [Investment Philosophy](https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy): https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy [Bogleheads Forum](https://www.bogleheads.org/index.php): https://www.bogleheads.org/index.php No question is too small, and no experience is too simple. Share, ask, and learn — at your own pace, without judgment, in a group of like-minded women. Let’s build confidence and knowledge **together**!