Marketing Segmentation

Come the whole time or if you just spend 30 minutes. All are welcome. You are welcome and encouraged to bring your own coloring supplies but, if you don't have any, I will have plenty and am happy to share! (coloring books, colored pencils, and markers). Part of the mission of this group is to provide us an opportunity to check out AND SUPPORT local businesses. So, please don't bring any outside food/drinks and, while purchasing something isn't at all a REQUIREMENT to participate in the event, I do strongly encourage you to try something from the vendor :) I look forward to seeing and meeting you there! ***\*\*DISCLAIMER*\*\*** Photos may be taken during the event to be shared here on Meetup so feel free to let me know if you'd like to be excluded from them.

After hosting successful events, I always think that we could have done better and relate it to our day to day life and make it educational. In this connection, I wanted to show off my investment and trade hat and organize series of Happy Hours around Investment & Trade. We will have speakers from different sectors and industries, at each Happy Hour. At this particular event, the speakers will discuss retirement savings with an overview of annuities and how they can be used in retirement. Topics will include: - Today’s retirement savings challenges and approaches - Sources of income in retirement - Annuities and how they can be utilized for retirement savings and income • RSVP is required. The address will be sent to members who RSVPed, before the Event. Enjoy!

Join the Leh-Ladakh adventure on this trip to India. This trip will make you fall in love with Ladakh with your visit to the land of an incredible blend of mountains, forests, deserts, lakes, rivers, waterfalls, and more in just a week. Leh Ladakh resembles Tibet in terms of topography and culture and you wouldn’t want to miss its barren lands, High Mountain passes, and unique customs. Located in the Indian state of Jammu and Kashmir, Ladakh is one of the most popular tourist destinations in India. The region is known for its breathtaking scenery, snow-capped mountains, clean ice lakes, and winding roads. The ancient Buddhist monasteries, largely tucked in the mountains and dating back thousands of years, add to its outstanding beauty. The journey to one of the most magnificent and dynamic landscapes on the planet, with most of the world’s highest motor-able crossings and the breathtaking splendor of snow-capped mountains, provides you with once in a lifetime experience. Highlights Visited Places: * Delhi * Leh * Shanti Stupa, Leh Market, and Leh Palace * Gurudwara Pathar Sahib * Indus valley and Zanskar * Nubra Valley via Khardung La pass * Diskit monastery * Pangong Tso Lake * Thiksey monastery and Shey Palace Travel Experience: * A unique fusion of culture and nature with the best experience * Explore the stunning looking Himalayan peaks * Explore Diskit monastery, some marvelous lakes like Pangong Tso Lake and Khardung La pass * Relish the amazing Camel ride and lovely Hundar Valley Tour Start Delhi Tour End Delhi Destination India Flights • Arrival: Day01 before 6pm • Return: Day07 anytime after 6pm Airport: Indira Gandhi International Airport (New Delhi) Meeting Point * The group meets at the arrival airport or at the hotel on Day01. * More details will be provided via group chat on WhatsApp Itinerary Day01 Delhi Day02 Delhi - Leh Day03 Leh Sightseeing Day04 Nubra valley - Khardung la pass Day05 Diskit Monastery - Pangong Tso Lake Day06 Pangong Tso Lake - Leh Day07 Leh - Delhi —————————————————————— For a detailed itinerary and to reserve your seat, follow the link below: [https://www.bucketlistgrouptravel.com/tour/india-leh-ladakh-adventure/](https://www.bucketlistgrouptravel.com/tour/india-leh-ladakh-adventure/) Cost: $2,590 pp Inclusions Price Includes * All airport transfers * Flight fare from Delhi-leh-Delhi * Accommodation on twin sharing basis * All required permit and entrance fees * Meals (breakfast and dinner) * Guided sightseeing as per the itinerary * Welcome/Farewell Dinner * All applicable taxes and service charges Price Excludes * International Flights * Meals (other then mentioned above) * Personal Expenses * Tips and gratuities * Transfers other then mentioned in the Itinerary (available at extra cost) * Travel insurance / Visa Questions? Text / Call: 2023787696 - Himanshu - Organizer

Please join us every week for power networking! Our Chapter Passed $1,666,736 USD in the past 12 months! BNI members, on average, increase their business 20% the first year. Our chapter is a dynamic, committed group of business people who know how to refer business to each other. Come for our meeting -- stay for the referrals!!! We have open categories for individuals who will bring enthusiasm and integrity to our meeting. Just one person per professional specialty is allowed in each chapter. Visit a meeting to find out more and lock out your competition! Register Here: https://bninovanorth.com/va-nova-north-bni-mclean-business-connection--n136/en-US/visitorregistration?chapterId=16988

Have you been thinking about trying self-defense training, but do not want a loud, aggressive, or overly competitive environment? This free intro class is a simple way to get started. Maryland Systema offers practical self-defense training for adults in Rockville with a focus on movement, awareness, breathing, posture, and calm under pressure. This class is designed for beginners and first-timers who want real-world self-defense training in a welcoming setting. You do not need experience. You do not need to be in top shape. You do not need a martial arts background. You just need to show up ready to learn. This is not a sport-based class built around winning points, memorizing routines, or trying to look impressive. It is a more practical approach to adult self-defense training that helps you stay balanced, aware, and functional when things feel uncertain. If you have been searching for self-defense classes in Rockville, beginner self-defense near you, or practical self-defense training for adults, this class is a good place to start. **What you will work on** * Breathing and staying calm under pressure * Movement that improves balance and mobility * Awareness and posture * Simple partner drills * Practical self-defense training for beginners **Who this class is for** * Adults new to self-defense training * Beginners looking for a low-pressure class * People who want practical self-defense instead of sport martial arts * Adults in Takoma Park, Silver Spring, Rockville, and nearby areas looking for realistic self-defense classes **What to wear** Please wear comfortable workout clothes. No uniform is required. **Why start with this class** This free intro class gives you a chance to experience the training, meet the group, and see whether Maryland Systema is the right fit for you before joining regular weekly classes. **RSVP** Reserve your spot and come try a beginner-friendly self-defense class in Rockville.

Let's get together to play some fun BB level Doubles games at Bluemont. **Format**: Doubles **COST**: FREE **Court Type**: Outdoor grass **Minimum Skill Requirements**: Intermediate-BB (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Smiley Social documents:** 1. [Group Rules ](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg) 1. [Liability Waiver ](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco) 1. [Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/)

The way organizations build teams and the way professionals build careers is changing. Fractional, part-time, and project-based work is no longer a stopgap. It's becoming a deliberate strategy on both sides of the work equation; the "Portfolio Career" of the future is happening now. In this session, Stephanie Ranno draws on her work connecting experienced professionals with employers who are rethinking how they access talent. Whether you're a content strategist navigating a tough market and piecing together flexible engagements or an organization weighing whether a fractional hire could move the needle for a specific project, this session offers practical perspectives for both. We'll explore what's driving the shift toward flexible work arrangements, how to position yourself or structure your team to make the most of it, and what it actually takes to make fractional and part-time roles work well for everyone involved. **About Stephanie** Stephanie brings more than 20 years of experience in staffing and recruiting, helping organizations of all sizes and in all industries build high-performing teams. She has worked with clients in financial services, associations and nonprofits, government consulting, and professional services to connect them with exceptional talent. As Director of Growth, Stephanie partners with FlexProfessionals DC and Boston teams to expand the firm’s mid-market presence and bring our services to new metro areas. She focuses on opening new pathways for businesses to access flexible, top-tier talent in accounting, finance, HR, administration, operations, and marketing. Stephanie is committed to showing employers how flexible work models can give organizations a competitive edge while creating meaningful career opportunities for professionals. Beyond her client work, Stephanie is a frequent speaker and writer on topics including workforce trends, talent acquisition, neurodiversity, and inclusion. Inspired by her own family, she has a special interest in advancing neurodiversity in the workplace and creating a future of meaningful work for all.

**🎂 This Mambo Fridays we’re celebrating Earl’s Birthday — come ready to party!** **🎧 As always, DJ Mambo Soul is flying in from Houston just for Mambo Fridays! The only place to catch him live in DC.** **💃 Special performance by DanceInTime bringing the energy to the floor!** **🎶 Mambo Fridays** **📅 Friday, December 12, 7:30pm–12am** **📍 Bryant Street Market, 670 Rhode Island Ave NE, Washington DC** **🕗 7:30pm Salsa Lesson by DanceInTime** **🕺 8:45pm–12am Dancing & Mingling** **🎧 DJ Mambo Soul (from Houston!) + DJ Chika** **🎟️ $10 Early Bird \(until Dec 5\) \| $15 after** **👦 Kids under 15 FREE \|** **✨ Drop-ins welcome** **🚇 2 min walk from Rhode Island Ave Metro (Red Line)**

**\*TO ATTEND GET TICKET At** [https://www.socialevents123.com/event-details.aspx?id=13508#tix](https://www.socialevents123.com/event-details.aspx?id=13508#tix) (Multiple Meetup groups are co-organizing so the RSVP's shown are just a very small portion attending. We'll have at least 20 registered.) Our last online Bingo Night Party was such a BIG hit, we're doing it again! Do you like to play BINGO or want to just do something different?! Then you will LOVE this event! Here is your opportunity to have some fun playing our Live "Bingo" game. You will also get to socialize and make other friends from the comfort of your home. Prizes included Amazon gift cards, free future events and more! This completely online event will be LIVE and you will be able to see and hear the other participants while playing. You will either need to print or draw out your bingo cards. We will email you with how to get it after registering. You can have more than 1 person on your team as long as they're from your house and use same device. Friends/family around the country can also play. They would just need to also register for a ticket. This event will be held on Zoom which you would access through your computer/webcam, or via your phone/tablet. On day of the event, you will get a secured Zoom link and link to print out Bingo cards. \*RSVPS ON HERE ARE NOT REFLECTIVE OF ACTUAL ATTENDANCE as this is a multi group event. Cost: $15-$20 depending on how early you register. **\*TO ATTEND GET TICKET AT -** [https://www.socialevents123.com/event-details.aspx?id=13508#tix](https://www.socialevents123.com/event-details.aspx?id=13508#tix)

This is where you meet the area's 30, 40 and 50 years young; 30 somethings, 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well! ***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.*** We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required. We have the discretion to decide entry. Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN! They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:) Unacceptable Attire: 1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits 2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts. 3. Sportswear: Jerseys, team logos, and other sport-specific attire 4. Beachwear: shorts, tank tops, swimwear, and revealing clothing 5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed 6. Timberlands and Steel Toed Shoes. DETAILS : * We will have a registration station and check you in. * Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box. PARKING INFO Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY. ***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).***

This is where you meet the area's 40 and 50 years young; 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well! ***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.*** We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required. We have the discretion to decide entry. Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN! They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:) DETAILS : * We will have a registration station and check you in. * Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box. DRESS CODE : Unacceptable Attire: 1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits 2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts. 3. Sportswear: Jerseys, team logos, and other sport-specific attire 4. Beachwear: shorts, tank tops, swimwear, and revealing clothing 5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed 6. Timberlands and Steel Toed Shoes. PARKING INFO Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY. ***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).*** [) [) [) [) [) [) [) [) [) [) http://photos3.meetupstatic.com/photos/event/9/3/d/600_440642365.jpeg http://photos1.meetupstatic.com/photos/event/9/3/6/600_440642358.jpeg http://photos3.meetupstatic.com/photos/event/8/e/e/600_440642286.jpeg http://photos4.meetupstatic.com/photos/event/8/5/9/600_440642137.jpeg http://photos2.meetupstatic.com/photos/event/7/8/f/600_440641935.jpeg

Founder Institute Washington DC is partnering with Washington Network Group - WNG for this great startup event on Customer Discovery. At this event, we will discuss how to start your entrepreneurship journey. Should you start building the product first - or test the market with potential real customers? We will delve into Steve Blank's customer discovery process with Penn West Accelerator Director and leading mentors. **❯❯ Learn more about this great event and** **REGISTER at [https://luma.com/c4rd2brd](https://luma.com/c4rd2brd)** Washington Network Group (WNG) The Washington Network Group (WNG) is a thriving community of cross-industry professionals in the DC metro area who believe in the power of connection. WNG is an entirely volunteer-led and driven non-profit supported through membership fees, sponsorships and other private donations. With decades of experience bringing people together, we help members grow their networks, find new opportunities, and support each other in advancing their careers.

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Our group focuses on referral marketing and business networking to help each other grow and thrive in the local business community. We have passed over $2.6 million dollars to each other! Bring your business cards, share your story and see your opportunity to gain new business. Our speaker this week is Jim Wilkin, Keller Williams. Jim has strong communication, negotiation, and market knowledge skills. He is organized, reliable, and dedicated to providing excellent customer service. Jim will let us know the current state of the market and what to expect in the coming months. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

🎳 **Summer Fun Starts on the Lanes! 20% off for NEW bowlers!** The 6-week summer social bowling league is here - cold drinks, fun times, and new friends await on the lanes! Whether you're looking to meet new people, unwind after work, or just have a fun weekly outing, this league is for everyone. Social vibes, happy hour energy, and plenty of chances to connect with others. No matter your skill level, this league is all about having fun and meeting awesome people. ;) **🗓 Thursday nights \|📍 AMF Sawmill Lanes \| 💵 $74 *(while Early Bird is active)*** **🚨New to the league?** Use discount code (**MUSU26**) for 20% off - $59.20 *during **Early Bird*** **💻 League Info & Registration**: https://bit.ly/ColumbusBowling **Why Join?** 🎉 It’s only 6 weeks - perfect for a low-commitment social plan 🍻 Great mix of people in their 20s, 30s, & 40s, plus post-game hangs at the bar 🎳 Zero pressure - gutter balls totally welcome! 👕 Free league shirt if you sign up early 🧠 Weekly trivia w/ prizes 💬 Super social - join solo or w/ friends! **Want in?** Join our Meetup team Gutter Domination 👉 **Click here to join** https://tinyurl.com/2awfupnc Or start a team of your own with a few friends - we’ll all be hanging out either way! 📅 League Dates (Thursday nights): June 25, July 2, July 9, July 16, July 23, July 30 ***(The MeetUp event date is deadline to register for the league.)*** **Cost & What’s Included:** ✔ $74 **Early Bird** registration - **New bowler? Get 20% off w/ code: MUSU26** ✔ 6 weeks of bowling (1–3 games/week) ✔ Shoe rentals & full league setup ✔ Trivia, prizes, and great people 👉 **Sign up now:** 💻League Info & Registration: https://bit.ly/ColumbusBowling 🤑New bowlers use code MUSU26 to save 20% 📸 Follow the fun on Instagram: https://bit.ly/BowlingLeague-IG 📩 Questions? Contact the league: http://bit.ly/2nKHno7 Spots are filling fast – don’t miss out on the fun times!