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Frequently Asked Questions

Yes! Check out marketing segmentation events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the marketing segmentation events taking place this week here. Plan ahead and join exciting meetups throughout the week.

Absolutely! Find marketing segmentation events near your location here. Connect with your local community and discover events within your area.

Marketing Segmentation Events Today

Join in-person Marketing Segmentation events happening right now

Doubles Volleyball, BB+ Level @ Bluemont
Doubles Volleyball, BB+ Level @ Bluemont
Let's get together to play some fun BB level Double games at Bluemont. **Format**: Doubles **COST**: FREE **Court Type**: Outdoor grass **Minimum Skill Requirements**: Intermediate-BB (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Smiley Social documents:** 1. [Group Rules ](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg) 1. [Liability Waiver ](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco) 1. [Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/)
Shadowdark Campaign: Gunderholfen and Other Adventures
Shadowdark Campaign: Gunderholfen and Other Adventures
A biweekly open-table **West Marches Shadowdark campaign** based mainly on a collection of OSR adventures written by G. Hawkins. **What You'll Need:** 1. *(Recommended):* A laptop, tablet or phone (I will bring a power strip for charging). We will be using a virtual table-top (Owlbear Rodeo), which does not require installation or an account. Alternatively, players can forego the VTT and play using a "Theatre-of-the-Mind" approach. 2. *(Optional)* The *Shadowdark RPG Core Rulebook* or a downloaded copy of the free *[Player Quickstart Guide](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf))))*[.](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf)))) 3. **Character design:** Players will roll character stats in person, either with physical dice or using the character-creation-rolls channel in my Discord server. Characters start at level 1. Players can create a stable of up to three characters to choose for use in sessions. If a character dies, a new character can be created (at level 1) as above. I recommend that created characters be entered into the online Shadowdark character creation resource *[[Shadowdarklings.net](http://shadowdarklings.net/)]([https://shadowdarklings.net/create](https://shadowdarklings.net/create))* for long-term storage and updating between sessions. 4. You can bring physical dice or use the VTT built-in dice roller.
Yoga in the Parks
Yoga in the Parks
Join us for FREE classes in the beautiful outdoors throughout Prince George’s County! Learn basic moves to strengthen your body, increase flexibility, and free your mind. Ages 13 & up. **[Register here ](https://mdpgparksweb.myvscloud.com/webtrac/web/search.html?Action=Start&SubAction=&_csrf_token=Hp0M0E6T0I712L473B2Q2N4F5J5R6M5E035L4X6O6I04705R6O5S045J4M526G6A5S5Q5J6K1I5P4S6E550O5G4I6F511L4L63505I095R4M6N671F545U6H6A735O3L6M&age=0.25&age=0.5&age=0.75&age=1&age=2&age=3&age=4&age=5&age=6&age=7&age=8&age=9&age=10&age=11&age=12&age=13&age=14&age=15&age=16&age=17&age=Adult&age=Senior&primarycode=17680-479J&keyword=&keywordoption=Match+One&showwithavailable=No&spotsavailable=&beginyear=&instructor=&dayoption=All&display=Detail&module=AR&multiselectlist_value=&arwebsearch_buttonsearch=yes)**(summer registration opens 5/13 for residents & 5/20 for non-residents). Activity Code: 17680-479J **No classes on federal holidays (7/4).** Classes may be canceled due to inclement weather or wet grounds. Call 301-927-0822 for weather-related cancellations. For fastest response to any questions, or for more information, please contact Health and Wellness directly via email wellness@pgparks.com
Mini Golf at Putters in DC
Mini Golf at Putters in DC
Future Funk Fest: Prince’s Birthday Market & Funk Experience
Future Funk Fest: Prince’s Birthday Market & Funk Experience
**Overview** A celebration of Prince feat. DJs, art, fashion, cocktails, live performances, shopping, funk music, immersive experiences, & a dance party! **💜⚡ FUTURE FUNK FEST: A CELEBRATION OF THE PURPLE ONE ⚡💜** Dearly beloved… we are gathered here today to party like it’s 1999. 🕺🏽✨ Join Artbae + metrobar for an unforgettable Prince-inspired birthday market and funk experience celebrating the music, artistry, fashion, and cultural legacy of The Purple One. Expect a vibrant fusion of music, art, fashion, cocktails, community, and unapologetic self-expression as metrobar transforms into a retro-futuristic funk universe filled with purple lights, bold style, and nonstop vibes. **💫 THINK:** Purple everything. Funk all night. Bold fashion. Live DJs. Creative energy. Dance floor magic. A full-on cultural experience. **🌟 EXPECT:** 🎨 DMV artists, makers, designers + creatives 🎧 DJs spinning Prince classics, funk, soul, disco, R&B + dance favorites 🍸 Purple-inspired cocktails + signature drinks 🛍 One-of-a-kind art, apparel, accessories + handmade goods 📸 Interactive photo moments + immersive installations 🎤 Live art + creative activations 🕺 High-energy dance party + afterparty vibes 🔥 Stylish people, amazing energy, and unforgettable memories *** **✨ DRESS CODE ENCOURAGED:** Purple fits. Statement pieces. Prince-inspired fashion. Come expressive, bold, and camera ready. Whether you’re coming to shop, dance, vibe, network, celebrate music history, or simply experience one of the DMV’s most creative summer kickoffs, Future Funk Fest is where art, music, culture, and legacy collide. **🚇 Pull up. Bring your people. Let’s make it legendary. 💜⚡🪩** Get free tickets here: [Future Funk Fest: Prince’s Birthday Market & Funk Experience Tickets, Saturday, June 6 • 5 PM - 10 PM | Eventbrite](https://www.eventbrite.com/e/future-funk-fest-princes-birthday-market-funk-experience-tickets-1989217832084?aff=ebdssbdestsearch)
DC Elite Matchmaking: Match Alert Jack & Jill Duo
DC Elite Matchmaking: Match Alert Jack & Jill Duo
Hello Everyone, Thank you so much for joining us for our **Valentine’s Mystery Social**! It was truly a pleasure to host such an intentional space for all of you to connect as "souls" rather than just titles and paychecks. We heard your feedback loud and clear: you all wanted more time to connect after the opening icebreakers! We have noted this and look forward to hosting several more of these sessions for our private clients throughout the year with even more space for deep discussion. ### **🔥 TODAY ONLY: Elite Match Alert** We have just added two profiles, a powerhouse Jack and Jill **brother and sister duo**—both exceptional catches: * **The Sports Agent (Male):** A high-achieving, family-oriented professional who embodies the values of our community and the legacy of his upbringing. * **The Powerhouse Attorney (Female):** A stunning attorney and active actress who is a true "Jack and Jill" legacy. She balances a high-stakes legal career with a passion for the arts. **Follow us on IG:** For our most up-to-date match alerts and event BTS, make sure you are following us on Instagram @helpmeetclub **Saturday Appointment Available:** We have **ONE** consultation opening available for this Saturday. This is first-come, first-served for anyone ready! **Consultation:** To celebrate these new additions, use code FRIENDS20 at checkout for an **[additional $55.55 off](https://thehelpmeetclub.com/join-our-database-of-singles-form/)**[ ](https://thehelpmeetclub.com/join-our-database-of-singles-form/)our current consult special. **This code is valid TODAY ONLY.** ### **Action Required: Selection Form** Please submit your final selections by the **end of today**. As a reminder, we only facilitate a "Double-Yes" match (where both parties select each other) or reach out if you have specifically marked that you are open to hearing from others. ### **Membership Updates** We are committed to the quality of our community. To that end, we have decided to make some adjustments to our membership structure: * **Database Services:** We will no longer allow women to join our database as a standalone service. * **The Reason:** It is undeniable that the women who complete our **Readiness Process** stand out and make exceptional partners. It is only fair that they are rewarded with exclusive access to our socials and curated community. On that note, if your database membership is currently expiring, please let us know and we will re-enroll you at 50% off your annual database membership fee.

Marketing Segmentation Events This Week

Discover what is happening in the next few days

Meaningful Conversation and Coffee: Northside Social Arlington
Meaningful Conversation and Coffee: Northside Social Arlington
Higher Grounds – Arlington is part of a growing network of gatherings where we create space for thoughtful, authentic dialogue about what matters most. Whether we’re exploring the nature of happiness, the challenges and possibilities of midlife, spirituality, culture, capitalism, parenting, or the role of art and travel in a meaningful life, every conversation is shaped by the people in the room. There’s no set leader or rigid agenda—just a shared commitment to listen as much as we speak. We start with brief introductions focused on what makes you you (not your LinkedIn bio), then dive straight into whatever is on people’s minds. The direction of each meetup emerges organically, making every event unique. MANDATORY: PLEASE REVIEW OUR COMMUNITY GUIDELINES IN THE GROUP DESCRIPTION. Everyone is expected to engage in respectful conversations and listen deeply as well as share. We have a zero tolerance policy of sexual harassment and hate speech. Come ready to share, reflect, and connect with others in Arlington who are also seeking deeper conversations. Suggested Questions: Life Stages & Transitions * What did you think you'd have figured out by now that you're still completely winging? * When did you realize your parents' advice was for a world that no longer exists? * What are you finally old enough to stop pretending to care about? Suggested Questions: Identity After the Roles * Who are you when nobody needs anything from you? * What dream keeps resurfacing even though the "practical" time has passed? * How do you handle having the freedom you always said you wanted? Suggested Questions: AI & Being Human * What human experiences will AI never truly understand? * If machines handled all your have-to's, what would you actually do? * What becomes more precious as everything becomes automated? Suggested Questions: Belief & Meaning * What certainties have you given up, and what rushed in to fill that space? * How has knowing someone who died changed how you live? * What do you believe now that would shock your younger self? Suggested Questions: The Modern Psyche * What anxiety do you carry that previous generations didn't have? * Which of your survival strategies are you ready to retire? * What uncomfortable truth about happiness did it take you years to accept? Suggested Questions: Work & Purpose * When did you stop believing that your job would complete you? * What would you do for work if money and status weren't factors? * How has your definition of "making it" changed over the years? Suggested Questions: Relationships & Connection * What relationship dynamic do you keep recreating, and why? * When did you realize your parents were just people trying their best? * What kind of loneliness doesn't go away even when you're with others? Suggested Questions: Time & Mortality * What are you running out of time to say or do? * How differently do you spend your time knowing it's finite? * What will you regret not trying, even if you fail? Suggested Questions: Society & Culture * What social convention do you follow even though it makes no sense? * Which generation do you understand least, and what might you be missing? * What aspect of how we live now will seem insane in 20 years? Suggested Questions: Personal Philosophy * What rule for life did you create after learning something the hard way? * When did you stop believing that everyone else had it figured out? * What paradox about life have you learned to live with?
Quads & Doubles Volleyball - Competitive intermediate/A
Quads & Doubles Volleyball - Competitive intermediate/A
Let's get together to play some competitive quads and doubles volleyball. **COST**: FREE **Court Type**: Outdoor grass **Minimum Skill Requirements**: Intermediate (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details) Attention: 1. This event is **NOT on a first come-first serve** basis and players with higher skill level and players who can bring a net/ball will get priority over others on the wait list. 2. Since skill levels are **self-reported**, some new attendees may not meet the expected level. For doubles, we encourage you to choose a partner you can enjoy the game with, and since this a competitive event, it is okay if you make a strong team and win all the games. 3. Each person must help set up and take down one net, leaving some nets unset for latecomers. 4. Please answer all questions, so it's helpful for us to organize the event. **Smiley Social documents:** 1. [Group Rules](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg) 2. [Smiley Social Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/edit) 3. [Good doubles partner](https://docs.google.com/document/d/14weEw-P52XKx0P8K2l-ZOFtYU61wmfdkSkopbG5avro/) 4. [Liability Waiver](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco)
Jam in the Park! 1-3pm * All skill levels * Download Songbooks
Jam in the Park! 1-3pm * All skill levels * Download Songbooks
**Info below: Welcome! Download Songbook, Seating** *** \*\* WEATHER: Please check the your email before heading to the jam. I will send out an email if it will be cancelled due to rain. \*\* \*\* SAFETY: Please note by participating in this event you agree to the Health and Safety Waiver/Release below \*\* *** **ALL Jammers! All Instruments! All Skill Levels Welcome!** JOIN US FOR A JAM - IT IS A GREAT WAY TO: * Get in some practice time * Learn new songs * Socialize with other musicians * Build your confidence Come join us make music together! Anyone who can play any instrument at any skill level is welcome to stay and play for some or all of the Jam. We all play and sing songs from our song books of lyrics and chords. Everyone gets a chance to pick a song or pass. No pressure! *** **a. BRING SONGBOOKS: Please DOWNLOAD our TWO song books.** Download our TWO song books: at https://www.facebook.com/groups/mhpjam/files/ b. IMPORTANT SAFETY INFORMATION Safety is our number one priority! We want to be sure everybody attending the jam understands personal responsibilities to keep themselves and others safe. By attending this event you agree to the terms of the HEALTH AND SAFETY WAIVER which can be found in any one of the following: 1. At this link: https://www.facebook.com/groups/mhpjam/permalink/2276132525918969 2. At this link: https://www.dropbox.com/scl/fi/gzfqo4fnw0a2268zr95nx/MITCHELL-PARK-JAM-HEALTH-AND-SAFETY-WAIVER-RELEASE.pdf?rlkey=gztmv5k1shtxunjkc40hj5ij6&st=rek95rkg&dl=0 Please let me know if you have any questions or concerns. Only people who are fully vaccinated can attend. Local laws allow for some exceptions to this rule. Please contact me if you fall under these exceptions so we can make the appropriate arrangements. All members should follow CDC and Washington, D.C. guidelines. In addition, please respect other members needs for space. *** c. FACEBOOK: Join the Facebook group at https://www.facebook.com/groups/mhpjam/ *** d. SEATING: You may want to bring a chair as seating may be limited. *** e. LOCATION: The jam will be held at Mitchell Park in Washington, DC. You can find our exact location on this map: https://bit.ly/mhpjamloc1 *** d. DONATIONS: Suggested donations: $2 per jam -OR- $5 per month -OR- $20 per 6 months. You can Venmo @Eric-Cohen-114 Meetup costs money. Eric pays for most of the costs out of his own pocket, but he asks you to help defray some of the costs with a small donation. Thank you. [Illustration](https://unsplash.com/illustrations/a-colorful-parrot-plays-a-guitar-with-musical-notes-DolDg83hDW8?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) by [Meghan Lee](https://unsplash.com/@arctica_studio/illustrations?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/illustrations?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)
DC Code & Coffee  - Southwest Library - Free Coffee!
DC Code & Coffee - Southwest Library - Free Coffee!
DC Code and Coffee is an inclusive, informal co-working session. It's community-led and community-run by devs, for devs. People of all skill levels attend. Whether you’re dev-curious, aspiring, or a professional developer, we’d love to have you! Come chat or learn to code on a Sunday afternoon with coffee and cool-inclusive people. Bring your laptop! We typically meet every month on the weekend. **Join our online community!** For all things Tech in DC and to get latest updates and tech events from the DMV area, join the [DCTech Slack](https://dctech.chat/). All DC Code & Coffee announcements are in the #dccodecoffee channel **How it works** Near the beginning of the event, we do an introduction circle. You say your name, what you can help others with, and what you would like help with. You can also share job opportunities. After the introduction circle, everything is self-organized.
Kick-off Summer Fun Picnic
Kick-off Summer Fun Picnic
Meaningful Conversation and Coffee.  At Caffe Amouri in Vienna
Meaningful Conversation and Coffee. At Caffe Amouri in Vienna
Join us for conversations that go beyond small talk, diving into topics like the shifting nature of spirituality, the challenges and joys of midlife transitions, the impact of culture and capitalism, and the search for meaning in art, travel, and daily life. Our gatherings are about genuine, thought-provoking dialogue, with no set leader or strict agenda—just an open space to share ideas, perspectives, and experiences that matter to us. The direction of the discussion is shaped by everyone who shows up, making each event unique and enriching. Come ready to share, reflect, and connect with others who are also seeking deeper conversations. Let the conversation flow from topic to topic. Optional questions are listed below.

Optional Questions: Life Stages & Transitions

1. What did you think you'd have figured out by now that you're still completely winging?
2. When did you realize your parents' advice was for a world that no longer exists?
3. What are you finally old enough to stop pretending to care about?

Optional Questions: Identity After the Roles

4. Who are you when nobody needs anything from you?
5. What dream keeps resurfacing even though the "practical" time has passed?
6. How do you handle having the freedom you always said you wanted?

Optional Questions: AI & Being Human

7. What human experiences will AI never truly understand?
8. If machines handled all your have-to's, what would you actually do?
9. What becomes more precious as everything becomes automated?

Optional Questions: Belief & Meaning

10. What certainties have you given up, and what rushed in to fill that space?
11. How has knowing someone who died changed how you live?
12. What do you believe now that would shock your younger self?

Optional Questions: The Modern Psyche

13. What anxiety do you carry that previous generations didn't have?
14. Which of your survival strategies are you ready to retire?
15. What uncomfortable truth about happiness did it take you years to accept?

Optional Questions: Work & Purpose

16. When did you stop believing that your job would complete you?
17. What would you do for work if money and status weren't factors?
18. How has your definition of "making it" changed over the years?

Optional Questions: Relationships & Connection

19. What relationship dynamic do you keep recreating, and why?
20. When did you realize your parents were just people trying their best?
21. What kind of loneliness doesn't go away even when you're with others?

Optional Questions: Time & Mortality

22. What are you running out of time to say or do?
23. How differently do you spend your time knowing it's finite?
24. What will you regret not trying, even if you fail?

Optional Questions: Society & Culture

25. What social convention do you follow even though it makes no sense?
26. Which generation do you understand least, and what might you be missing?
27. What aspect of how we live now will seem insane in 20 years?

Optional Questions: Personal Philosophy

28. What rule for life did you create after learning something the hard way?
29. When did you stop believing that everyone else had it figured out
30. What paradox about life have you learned to live with?
An Old-School Dyke Tea Party
An Old-School Dyke Tea Party

Marketing Segmentation Events Near You

Connect with your local Marketing Segmentation community

Marketing Monday Networking
Marketing Monday Networking
Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)
Lewis Center Networking Lunch
Lewis Center Networking Lunch
Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)
Data & Analytics Wednesday - Finding Product Insights
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)
Stop Guessing: A Product Person's Guide to AI Adoption
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###
PBR Cowboy Bar
PBR Cowboy Bar
Evolve Synergy: Westerville Chapter
Evolve Synergy: Westerville Chapter
At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.