Marketing Segmentation

After hosting successful events, I always think that we could have done better and relate it to our day to day life and make it educational. In this connection, I wanted to show off my investment and trade hat and organize series of Happy Hours around Investment & Trade. We will have speakers from different sectors and industries, at each Happy Hour. At this particular event, the speakers will discuss retirement savings with an overview of annuities and how they can be used in retirement. Topics will include: * Today’s retirement savings challenges and approaches * Sources of income in retirement * Annuities and how they can be utilized for retirement savings and income • RSVP is required. The address will be sent to members who RSVPed, before the Event. Enjoy!

Have you been thinking about trying self-defense training, but do not want a loud, aggressive, or overly competitive environment? This free intro class is a simple way to get started. Maryland Systema offers practical self-defense training for adults in Rockville with a focus on movement, awareness, breathing, posture, and calm under pressure. This class is designed for beginners and first-timers who want real-world self-defense training in a welcoming setting. You do not need experience. You do not need to be in top shape. You do not need a martial arts background. You just need to show up ready to learn. This is not a sport-based class built around winning points, memorizing routines, or trying to look impressive. It is a more practical approach to adult self-defense training that helps you stay balanced, aware, and functional when things feel uncertain. If you have been searching for self-defense classes in Rockville, beginner self-defense near you, or practical self-defense training for adults, this class is a good place to start. **What you will work on** * Breathing and staying calm under pressure * Movement that improves balance and mobility * Awareness and posture * Simple partner drills * Practical self-defense training for beginners **Who this class is for** * Adults new to self-defense training * Beginners looking for a low-pressure class * People who want practical self-defense instead of sport martial arts * Adults in Takoma Park, Silver Spring, Rockville, and nearby areas looking for realistic self-defense classes **What to wear** Please wear comfortable workout clothes. No uniform is required. **Why start with this class** This free intro class gives you a chance to experience the training, meet the group, and see whether Maryland Systema is the right fit for you before joining regular weekly classes. **RSVP** Reserve your spot and come try a beginner-friendly self-defense class in Rockville.

Please join us every week for power networking! Our Chapter Passed $1,666,736 USD in the past 12 months! BNI members, on average, increase their business 20% the first year. Our chapter is a dynamic, committed group of business people who know how to refer business to each other. Come for our meeting -- stay for the referrals!!! We have open categories for individuals who will bring enthusiasm and integrity to our meeting. Just one person per professional specialty is allowed in each chapter. Visit a meeting to find out more and lock out your competition! Register Here: https://bninovanorth.com/va-nova-north-bni-mclean-business-connection--n136/en-US/visitorregistration?chapterId=16988

Join us every **Tuesday** from **6:00 PM** to **7:00 PM** at the [Pedro Sauer Academy of Self-Defense](https://www.pedrosaueracademy.com/) (PSA) in [Herndon, VA](https://en.wikipedia.org/wiki/Herndon,_Virginia) for a women's only [Brazilian Jiu-Jitsu](https://en.wikipedia.org/wiki/Brazilian_jiu-jitsu) (BJJ) **gi class** designed for **all experience levels**. The **drop-in fee** for non-members is **$20** and can be **paid on-site**, or **[sign up for a week of training for free](https://www.pedrosaueracademy.com/).** Beginners and experienced grapplers alike will find a **welcoming**, **supportive environment** where women **train together**, **grow together**, and **push each other forward**. **What to expect**: Each session covers practical BJJ techniques with a focus on real-world **[self-defense](https://en.wikipedia.org/wiki/Self-defense)**, **body mechanics**, and **positional grappling** \-\- building **functional fitness** alongside genuine **technical skill**. Class runs from **6:00 PM** to **7:00 PM**, followed by **open mat** for those who want to **continue training**, **drill techniques**, or **get additional sparring rounds** in. This class is for you if: * You're curious about BJJ and want to try it in a **women's only setting** * You want to **develop practical self-defense skills** * You're looking for a **fitness routine** that's **challenging**, **fun**, and **actually useful** * You already train and want **dedicated mat time with other women** No gear? No problem! Just show up -- **loaner gis** are available if you don't have one yet.

Let's get together to play some fun BB level Double games at Bluemont. **Format**: Doubles **COST**: FREE **Court Type**: Outdoor grass **Minimum Skill Requirements**: Intermediate-BB (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Smiley Social documents:** 1. [Group Rules ](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg) 1. [Liability Waiver ](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco) 1. [Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/)

Join us for FREE classes in the beautiful outdoors throughout Prince George’s County! Learn basic moves to strengthen your body, increase flexibility, and free your mind. Ages 13 & up. **[Register here ](https://mdpgparksweb.myvscloud.com/webtrac/web/search.html?Action=Start&SubAction=&_csrf_token=Hp0M0E6T0I712L473B2Q2N4F5J5R6M5E035L4X6O6I04705R6O5S045J4M526G6A5S5Q5J6K1I5P4S6E550O5G4I6F511L4L63505I095R4M6N671F545U6H6A735O3L6M&age=0.25&age=0.5&age=0.75&age=1&age=2&age=3&age=4&age=5&age=6&age=7&age=8&age=9&age=10&age=11&age=12&age=13&age=14&age=15&age=16&age=17&age=Adult&age=Senior&primarycode=17680-479C&keyword=&keywordoption=Match+One&showwithavailable=No&spotsavailable=&beginyear=&instructor=&dayoption=All&display=Detail&module=AR&multiselectlist_value=&arwebsearch_buttonsearch=yes)**(summer registration opens 5/13 for residents & 5/20 for non-residents). Activity Code: 17680-479C Classes may be canceled due to inclement weather or wet grounds. Call 301-927-0822 for weather-related cancellations. For fastest response to any questions, or for more information, please contact Health and Wellness directly via email wellness@pgparks.com

**Featured Speaker: Giorgi Iukuridze, Founder of Shabo Winery**, will join us to share the story behind one of Ukraine’s most important and forward-thinking producers. With vision, resilience, and a deep commitment to quality, Giorgi has helped shape Shabo into a modern standard-bearer for Ukrainian wine — combining international expertise with a profound respect for local terroir and tradition. Located near the Black Sea, Shabo benefits from a unique climate that balances sunshine with cooling maritime influence, creating wines that are both expressive and beautifully structured. The winery is known for its exploration of both international varietals and indigenous grapes — offering a perspective that feels at once familiar and entirely new. We’ll enjoy **five wines that showcase the range and identity of Shabo**, from lively sparkling to distinctive regional expressions and structured reds: * **Primo Secco Brut NV** * **Reserve Telti Kuruk 2023** * **Original Dry Rosé 2023** * **Reserve Cabernet Sauvignon 2023** * **Limited Edition Kakhetian Saperavi / Merlot 2023** The wines will be served with **five small cheese bites designed for pairing**, creating an intimate, educational, and truly memorable evening — and a rare chance to hear directly from the founder of a winery helping define the future of Ukrainian wine. This event can only accommodate a small group, so if you are interested, you should purchase your ticket soon. These "Meet the Winemaker" events are very nice, I highly recommend. To pre-order your tickets, go [HERE](https://cheesetique.square.site/product/-/5AYQ5VGHYISSCC73MNEZNSJC?utm_source=sqmktg_email) . **Tickets are $55 (not including tax).** Park on the street or in the lot behind Cheesetique (they validate during paid hours).

Join us for FREE classes in the beautiful outdoors throughout Prince George’s County! Learn basic moves to strengthen your body, increase flexibility, and free your mind. Ages 13 & up. **[Register here](https://mdpgparksweb.myvscloud.com/webtrac/web/search.html?Action=Start&SubAction=&_csrf_token=Hp0M0E6T0I712L473B2Q2N4F5J5R6M5E035L4X6O6I04705R6O5S045J4M526G6A5S5Q5J6K1I5P4S6E550O5G4I6F511L4L63505I095R4M6N671F545U6H6A735O3L6M&age=0.25&age=0.5&age=0.75&age=1&age=2&age=3&age=4&age=5&age=6&age=7&age=8&age=9&age=10&age=11&age=12&age=13&age=14&age=15&age=16&age=17&age=Adult&age=Senior&primarycode=17680-479F&keyword=&keywordoption=Match+One&showwithavailable=No&spotsavailable=&beginyear=&instructor=&dayoption=All&display=Detail&module=AR&multiselectlist_value=&arwebsearch_buttonsearch=yes)** (summer registration opens 5/13 for residents & 5/20 for non-residents). Activity Code: 17680-479F Classes may be canceled due to inclement weather or wet grounds. Call 301-927-0822 for weather-related cancellations. For fastest response to any questions, or for more information, please contact Health and Wellness directly via email wellness@pgparks.com

• What we'll do On https://blackecon101.podbean.com/ Thursdays at 6 pm. discussing the economy....

Join us for FREE classes in the beautiful outdoors throughout Prince George’s County! Learn basic moves to strengthen your body, increase flexibility, and free your mind. Ages 13 & up. **[Register here ](google.com/url?q=https://mdpgparksweb.myvscloud.com/webtrac/web/search.html?Action%3DStart%26SubAction%3D%26_csrf_token%3DHp0M0E6T0I712L473B2Q2N4F5J5R6M5E035L4X6O6I04705R6O5S045J4M526G6A5S5Q5J6K1I5P4S6E550O5G4I6F511L4L63505I095R4M6N671F545U6H6A735O3L6M%26age%3D0.25%26age%3D0.5%26age%3D0.75%26age%3D1%26age%3D2%26age%3D3%26age%3D4%26age%3D5%26age%3D6%26age%3D7%26age%3D8%26age%3D9%26age%3D10%26age%3D11%26age%3D12%26age%3D13%26age%3D14%26age%3D15%26age%3D16%26age%3D17%26age%3DAdult%26age%3DSenior%26primarycode%3D17680-479E%26keyword%3D%26keywordoption%3DMatch%2BOne%26showwithavailable%3DNo%26spotsavailable%3D%26beginyear%3D%26instructor%3D%26dayoption%3DAll%26display%3DDetail%26module%3DAR%26multiselectlist_value%3D%26arwebsearch_buttonsearch%3Dyes&sa=D&source=docs&ust=1777646416003691&usg=AOvVaw3LcXJ5QbQbIc2sA6OjX1Hj)**(summer registration opens 5/13 for residents & 5/20 for non-residents). Activity Code: 17680-479E Classes may be canceled due to inclement weather or wet grounds. Call 301-927-0822 for weather-related cancellations. For fastest response to any questions, or for more information, please contact Health and Wellness directly via email wellness@pgparks.com

Social Sips & Bites is setting sail in style! 🚢✨ Join us for an unforgettable escape filled with ocean views, elegant evenings, and island indulgence. The Bermuda await. Exciting updates coming soon—keep an eye out!

**Team Network Alexandria Lead Xchange (ALX) 🐺🤝🇺🇸💼** **We meet the 1st Friday of the month in-person at Founding Farmers** **Weekly Professional Networking – Fridays \| 12:00 PM – 1:30 PM** Start your Friday afternoons with energy, opportunity, and the power of purposeful networking. **Alexandria Lead Xchange (ALX)** provides a dynamic networking meeting designed to help serious professionals build relationships, exchange introductions, and grow their businesses. **At Team Network, we believe that business grows through relationships built on Know-Like-Trust.** Our meetings are structured, engaging, and focused on helping members become the answer when someone asks: “Do you know a great professional who can help with this?” **These meetings bring together entrepreneurs, professionals, and business leaders who believe that:** • If you have time to breathe, you have time to network • Quantity has a quality of its own • Consistent weekly engagement creates powerful referral relationships **During the meeting you will experience:** ✅ Structured professional introductions ✅ Referral opportunities and relationship building ✅ Insight from high-level professionals across industries ✅ Accountability and business development momentum ✅ A welcoming but serious environment for professionals who want to grow Our team format increases the energy and opportunities in the room by bringing together members and guests, creating more connections, more referrals, and more value for everyone involved. **☕ In-Person Meeting (First Friday of Each Month)** On the first Friday of every month, Team Network Alexandria Lead Xchange (ALX) meets in person at the Founding Farmers, giving members and visitors the opportunity to strengthen relationships face-to-face in a professional and engaging environment. **👥 Visitors Welcome** Professionals who are not yet members of Team Network are invited to attend up to two meetings as a guest. After that, those interested in continuing with the group are encouraged to apply for membership and claim their professional seat. Team Network is designed for professionals seeking a long-term marketing and business development cornerstone for their business. **Make this the year you Join the Team and Run with a Pack! 🐺🤝🇺🇸💪** **All other Fridays of the Month \| 12:00 PM – 1:30 PM \| Join us on Zoom** [https://us02web.zoom.us/j/3013705351?omn=86761907059](https://us02web.zoom.us/j/3013705351?omn=86761907059) **Meeting ID:** 301 370 5351 **Passcode:** TmNetwork **Team Network Alexandria Lead Xchange (ALX)** Bring your energy, bring your introductions, and come ready to grow.

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. **[Add to Calendar](https://www.evolvewomensnetwork.com/columbus-oh.html)** **What to Expect:** \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

**[Official registration site --> https://luma.com/du41v0tg](https://luma.com/du41v0tg)** **[You must register and will receive an approval/confirmation](https://luma.com/du41v0tg).** We’re taking HustleBus from Columbus to **Black Tech Week in Cincinnati** for a high-signal, founder-only experience focused on community, collaboration, and momentum. ​ **Why Black Tech Week?** ​Black Tech Week is one of the best rooms in Ohio to meet builders, operators, investors, and ecosystem leaders. Expect meaningful connections, great energy, and programming that spotlights founders and what’s being built. ​ What’s included (thank you to our sponsors Huntington Bank, Burton D Morgan Foundation, and Lightship Foundation) * ​Founder-only HustleBus transportation (free) * ​**Black Tech Week ticket comped** for HustleBus participants (must register with code) * And much more! There are limited seats on the Hustle Bus, so if this sounds like something you want to get in on, register today * Learn more and Register here --> [https://luma.com/du41v0tg](https://luma.com/du41v0tg)