Marketing Segmentation
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Frequently Asked Questions
Yes! Check out marketing segmentation events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
Discover all the marketing segmentation events taking place this week here. Plan ahead and join exciting meetups throughout the week.
Absolutely! Find marketing segmentation events near your location here. Connect with your local community and discover events within your area.
Marketing Segmentation Events Today
Join in-person Marketing Segmentation events happening right now
On https://blackecon101.podbean.com/ every Thursday at 6 pm
• What we'll do
On https://blackecon101.podbean.com/ Thursdays at 6 pm. discussing the economy....
Pie Shop Presents
ASTRONAUT CLASS W/ SANDMAN SLEEPS, GIGI MARIE
Sandman Sleeps is coming to DC June 4th & it’s going to be THE show to kick off your summer!! Join the crowd at Pie Shop & also do some good. PunkItForward.Org will be donating $5 for EVERY ADVANCE TICKET SOLD to DC Migrant Mutual Aid, so grab those tickets NOW: ✨🎟️✨👉 https://www.pieshopdc.com/shows/astronaut-class-w-sandman-sleeps-gigi-marie-04-jun
Meet this killer lineup:
Astronaut Class (alt rock with an astro twist)
Space-based rockers, Astronaut Class, have come down from orbit with their debut album in hand. After years of playing together in various groups, longtime friends and crew mates Sean Lazer (vocals/drums), Zach Bogley (guitar), Jake Rohme (keys/vocals), James Bartolotta (bass), Chase Illig (guitar), and Harrison Fletcher (drums) have joined space-forces to create the universe's first interstellar band.
Sandman Sleeps (dreamy indie alt rock)
Sandman Sleeps is an indie/alternative rock band blending dreamy textures with atmospheric guitars, a tightly woven rhythmic pulse, and emotionally grounded songwriting. Formed in Nashville by sisters Cristina Peck and Alex Peck, the band later expanded with Zack Jones, shaping a more cinematic and immersive sound.
Gigi Marie (garage glam punk)
Gigi Marie is “DC’s favorite red head rock n roller” according to DC radio DJ Reddy Kilowatt!! A finalist for two Wammie Awards this year for Best Punk Song with “Miss Black Lagoon” and Best Rock Album with “All Things Night & Beautiful”, she’s thrilled to be bringing her Garage-Glam-Punkette attitude to Pie Shop!
Volleyball - B/BB - Quincy Park
If you’ve already learned the basics of volleyball and want to keep improving your skills while having fun, this event is for you!
**Skill Level:** Advanced Beginner (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details).
**Reminders**
1. Attendance: We’ve noticed that the waitlist is growing, so please make sure your name is on the Going list if you plan to play. Our number of nets is limited so this helps avoid too many rotations. If your name is on the list but you don’t show up, it will count as an absence according to Smiley Social rules. Please update your RSVP at least 12 hours in advance if your plans change.
2. Injuries: Play safely and be mindful of others on the court. Respect positions and avoid risky moves that could lead to injury. If you’re not sure the ball is yours, call it before going for it to avoid collisions.
3. Game Rules: Let’s follow the basic volleyball rules, especially the three-touch rule so we can play properly and improve as a team!
4. Waitlist: The waitlist is not first come first serve. We prioritize regular attendees, and will fill empty spots with new faces closer to the event date.
**Smiley Social documents:**
1. [Group Rules ](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg)
2. [Liability Waiver ](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco)
3. [Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/)
Yoga in the Parks
Join us for FREE classes in the beautiful outdoors throughout Prince George’s County! Learn basic moves to strengthen your body, increase flexibility, and free your mind. Ages 13 & up.
**[Register here ](https://mdpgparksweb.myvscloud.com/webtrac/web/search.html?Action=Start&SubAction=&_csrf_token=Hp0M0E6T0I712L473B2Q2N4F5J5R6M5E035L4X6O6I04705R6O5S045J4M526G6A5S5Q5J6K1I5P4S6E550O5G4I6F511L4L63505I095R4M6N671F545U6H6A735O3L6M&age=0.25&age=0.5&age=0.75&age=1&age=2&age=3&age=4&age=5&age=6&age=7&age=8&age=9&age=10&age=11&age=12&age=13&age=14&age=15&age=16&age=17&age=Adult&age=Senior&primarycode=17680-479G&keyword=&keywordoption=Match+One&showwithavailable=No&spotsavailable=&beginyear=&instructor=&dayoption=All&display=Detail&module=AR&multiselectlist_value=&arwebsearch_buttonsearch=yes)**(summer registration opens 5/13 for residents & 5/20 for non-residents).
Activity Code: 17680-479G
Classes may be canceled due to inclement weather or wet grounds. Call 301-927-0822 for weather-related cancellations.
For fastest response to any questions, or for more information, please contact Health and Wellness directly via email wellness@pgparks.com
Three Teams Connect Together (In Person)
Thursday, June 4th 8:00 - 9:30 am will be a very special gathering of THREE MONTGOMERY COUNTY TEAMS.
**MoCo Home Team – Beth/Rkvl Rainmakers – Crown Area Connectors**
**Habitat For Humanity ReStore**
1029 E. Gude Dr. · Rockville, MD
**This special (Multi-Team) in-person networking experience is built for professionals, entrepreneurs, and Main Street business owners.**
We believe that strong local relationships create outsized business results. Rooted in Montgomery County, the MoCo Home Team will be our host Team, and bring together community-focused leaders who want to grow together, collaborate intentionally, and win as a group.
This is not random networking or surface-level conversation. MoCo Home Team meetings are intentional, structured, and process-driven, designed to connect you with your true Power Play Partners—the professionals in complementary industries who can drive referrals, open doors, and create long-term opportunity. Every meeting is engineered to turn introductions into momentum.
At the center of the experience is Team Network’s proprietary Wolf Pack Connect speed-networking system. This fast-paced, highly engaging format ensures that every attendee meets multiple high-quality professionals in a single morning, with clarity around who they serve, how they add value, and where collaboration makes sense. It’s efficient, energizing, and built to respect your time while multiplying your reach.
Expect a room filled with prepared business owners, trusted advisors, and local leaders who show up ready to contribute—not just collect cards. Expect meaningful conversations, warm introductions that actually happen, and relationships that extend well beyond the meeting room.
As we head into 2026, make it the year you Join the Team and Run with a Pack. At Team Network, we believe one thing without hesitation: we are all always one introduction away—from the right client, the right partner, a breakthrough idea, or a powerful collaboration that can change our business, our community, or even the world.
**Let’s Go! 🐺🤝🇺🇸💪🦀**
**Thank you,**
**Sabrina, Alena, Curt and John**
Free Self-Defense Class – Maryland Systema (Takoma Park)
Have you been thinking about trying self-defense training, but do not want a loud, aggressive, or overly competitive environment?
This free intro class is a simple way to get started.
Maryland Systema offers practical self-defense training for adults in Takoma Park with a focus on movement, awareness, breathing, posture, and calm under pressure.
This class is designed for beginners and first-timers who want real-world self-defense training in a welcoming setting.
You do not need experience. You do not need to be in top shape. You do not need a martial arts background. You just need to show up ready to learn.
This is not a sport-based class built around winning points, memorizing routines, or trying to look impressive. It is a more practical approach to adult self-defense training that helps you stay balanced, aware, and functional when things feel uncertain.
If you have been searching for self-defense classes in Takoma Park, beginner self-defense near you, or practical self-defense training for adults, this class is a good place to start.
**What you will work on**
* Breathing and staying calm under pressure
* Movement that improves balance and mobility
* Awareness and posture
* Simple partner drills
* Practical self-defense training for beginners
**Who this class is for**
* Adults new to self-defense training
* Beginners looking for a low-pressure class
* People who want practical self-defense instead of sport martial arts
* Adults in Takoma Park, Silver Spring, Rockville, and nearby areas looking for realistic self-defense classes
**What to wear**
Please wear comfortable workout clothes. No uniform is required.
**Why start with this class**
This free intro class gives you a chance to experience the training, meet the group, and see whether Maryland Systema is the right fit for you before joining regular weekly classes.
**RSVP**
Reserve your spot and come try a beginner-friendly self-defense class in Takoma Park.
Doubles Volleyball, BB+ Level @ Bluemont
Let's get together to play some fun BB level Doubles games at Bluemont.
**Format**: Doubles
**COST**: FREE
**Court Type**: Outdoor grass
**Minimum Skill Requirements**: Intermediate-BB (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details)
\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-
**Smiley Social documents:**
1. [Group Rules ](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg)
1. [Liability Waiver ](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco)
1. [Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/)
Marketing Segmentation Events This Week
Discover what is happening in the next few days
FRIDAY Gen X Social [PLEASE READ 🙏]
This is where you meet the area's 30, 40 and 50 years young; 30 somethings, 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well!
***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.***
We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required.
We have the discretion to decide entry.
Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN!
They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:)
Unacceptable Attire:
1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits
2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts.
3. Sportswear: Jerseys, team logos, and other sport-specific attire
4. Beachwear: shorts, tank tops, swimwear, and revealing clothing
5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed
6. Timberlands and Steel Toed Shoes.
DETAILS :
* We will have a registration station and check you in.
* Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box.
PARKING INFO
Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY.
***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).***
FRIDAY 40s & Up Social [PLEASE READ 🙏]
This is where you meet the area's 40 and 50 years young; 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well!
***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.***
We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required.
We have the discretion to decide entry.
Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN!
They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:)
DETAILS :
* We will have a registration station and check you in.
* Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box.
DRESS CODE :
Unacceptable Attire:
1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits
2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts.
3. Sportswear: Jerseys, team logos, and other sport-specific attire
4. Beachwear: shorts, tank tops, swimwear, and revealing clothing
5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed
6. Timberlands and Steel Toed Shoes.
PARKING INFO
Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY.
***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).***
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Shadowdark Campaign: Gunderholfen and Other Adventures
A biweekly open-table **West Marches Shadowdark campaign** based mainly on a collection of OSR adventures written by G. Hawkins.
**What You'll Need:**
1. *(Recommended):* A laptop, tablet or phone (I will bring a power strip for charging). We will be using a virtual table-top (Owlbear Rodeo), which does not require installation or an account. Alternatively, players can forego the VTT and play using a "Theatre-of-the-Mind" approach.
2. *(Optional)* The *Shadowdark RPG Core Rulebook* or a downloaded copy of the free *[Player Quickstart Guide](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf))))*[.](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf))))
3. **Character design:** Players will roll character stats in person, either with physical dice or using the character-creation-rolls channel in my Discord server. Characters start at level 1. Players can create a stable of up to three characters to choose for use in sessions. If a character dies, a new character can be created (at level 1) as above. I recommend that created characters be entered into the online Shadowdark character creation resource *[[Shadowdarklings.net](http://shadowdarklings.net/)]([https://shadowdarklings.net/create](https://shadowdarklings.net/create))* for long-term storage and updating between sessions.
4. You can bring physical dice or use the VTT built-in dice roller.
Yoga in the Parks
Join us for FREE classes in the beautiful outdoors throughout Prince George’s County! Learn basic moves to strengthen your body, increase flexibility, and free your mind. Ages 13 & up.
**[Register here ](https://mdpgparksweb.myvscloud.com/webtrac/web/search.html?Action=Start&SubAction=&_csrf_token=Hp0M0E6T0I712L473B2Q2N4F5J5R6M5E035L4X6O6I04705R6O5S045J4M526G6A5S5Q5J6K1I5P4S6E550O5G4I6F511L4L63505I095R4M6N671F545U6H6A735O3L6M&age=0.25&age=0.5&age=0.75&age=1&age=2&age=3&age=4&age=5&age=6&age=7&age=8&age=9&age=10&age=11&age=12&age=13&age=14&age=15&age=16&age=17&age=Adult&age=Senior&primarycode=17680-479J&keyword=&keywordoption=Match+One&showwithavailable=No&spotsavailable=&beginyear=&instructor=&dayoption=All&display=Detail&module=AR&multiselectlist_value=&arwebsearch_buttonsearch=yes)**(summer registration opens 5/13 for residents & 5/20 for non-residents).
Activity Code: 17680-479J
**No classes on federal holidays (7/4).**
Classes may be canceled due to inclement weather or wet grounds. Call 301-927-0822 for weather-related cancellations.
For fastest response to any questions, or for more information, please contact Health and Wellness directly via email wellness@pgparks.com
Meaningful Conversation and Coffee: Northside Social Arlington
Higher Grounds – Arlington is part of a growing network of gatherings where we create space for thoughtful, authentic dialogue about what matters most. Whether we’re exploring the nature of happiness, the challenges and possibilities of midlife, spirituality, culture, capitalism, parenting, or the role of art and travel in a meaningful life, every conversation is shaped by the people in the room.
There’s no set leader or rigid agenda—just a shared commitment to listen as much as we speak. We start with brief introductions focused on what makes you you (not your LinkedIn bio), then dive straight into whatever is on people’s minds. The direction of each meetup emerges organically, making every event unique.
MANDATORY: PLEASE REVIEW OUR COMMUNITY GUIDELINES IN THE GROUP DESCRIPTION. Everyone is expected to engage in respectful conversations and listen deeply as well as share. We have a zero tolerance policy of sexual harassment and hate speech.
Come ready to share, reflect, and connect with others in Arlington who are also seeking deeper conversations.
Suggested Questions: Life Stages & Transitions
* What did you think you'd have figured out by now that you're still completely winging?
* When did you realize your parents' advice was for a world that no longer exists?
* What are you finally old enough to stop pretending to care about?
Suggested Questions: Identity After the Roles
* Who are you when nobody needs anything from you?
* What dream keeps resurfacing even though the "practical" time has passed?
* How do you handle having the freedom you always said you wanted?
Suggested Questions: AI & Being Human
* What human experiences will AI never truly understand?
* If machines handled all your have-to's, what would you actually do?
* What becomes more precious as everything becomes automated?
Suggested Questions: Belief & Meaning
* What certainties have you given up, and what rushed in to fill that space?
* How has knowing someone who died changed how you live?
* What do you believe now that would shock your younger self?
Suggested Questions: The Modern Psyche
* What anxiety do you carry that previous generations didn't have?
* Which of your survival strategies are you ready to retire?
* What uncomfortable truth about happiness did it take you years to accept?
Suggested Questions: Work & Purpose
* When did you stop believing that your job would complete you?
* What would you do for work if money and status weren't factors?
* How has your definition of "making it" changed over the years?
Suggested Questions: Relationships & Connection
* What relationship dynamic do you keep recreating, and why?
* When did you realize your parents were just people trying their best?
* What kind of loneliness doesn't go away even when you're with others?
Suggested Questions: Time & Mortality
* What are you running out of time to say or do?
* How differently do you spend your time knowing it's finite?
* What will you regret not trying, even if you fail?
Suggested Questions: Society & Culture
* What social convention do you follow even though it makes no sense?
* Which generation do you understand least, and what might you be missing?
* What aspect of how we live now will seem insane in 20 years?
Suggested Questions: Personal Philosophy
* What rule for life did you create after learning something the hard way?
* When did you stop believing that everyone else had it figured out?
* What paradox about life have you learned to live with?
Join Biggest Community | Investors Founders | Washington | Online
Please reserve your spot by registering on the below link :
**Reserve**
https://www.eventbrite.com/e/join-biggest-community-investors-founders-washington-online-tickets-1972272305558?aff=meetup
**QUESTIONS ?**
Pls Reach out to;
Ridhi - [+971504724873](http://wa.me/971504724873) ( WhatsApp Only)
Marketing Segmentation Events Near You
Connect with your local Marketing Segmentation community
Marketing Monday Networking
Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week.
You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring.
Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell.
**This month**
Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads.
**What to expect**
Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM.
**Who this is for**
Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community.
**Not the right fit if**
You are here to pitch the room or recruit for an MLM.
**Details**
* Second Monday of every month
* 12:00 to 1:30 PM
* Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219
* Order lunch and drinks at the counter when you arrive
* Free to attend, RSVP required, space is limited
**About the host**
Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com.
Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)
Lewis Center Networking Lunch
Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us.
We have a speaker each week so that we can learn about their business.
Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you!
All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information
A co-hosted event by ProductTank Columbus & Women in Product Columbus
💡 About the Workshop
AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge.
This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow.
Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required.
🛠️ What to Bring
Laptop: Fully charged and ready to go.
AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!)
🍕 Logistics & Perks
Food & Drink: Pizza and drinks provided!
Parking: Plenty of free spaces available on-site.
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