Marketing Segmentation

We’re excited to bring the community together for an evening of learning and connection. This time, we'll have a community member sharing a use case and, as usual, an Elastic employee sharing their expertise as well. Come support your fellow developers, learn something new, and meet others who are passionate about search, observability, and security. **Date and Time:** Tuesday, February, 10th from 5:30-7:30 pm EDT **Location:** Elastic Arlington Office - 4100 Fairfax Drive, Ste 500, Arlington, VA 22203 **Agenda:** * 5:30 pm: Doors open; say hi, grab a seat, and eat some food. * 6:00 pm: "Streaming Context: Powering Semantic Search with Kafka and Elasticsearch", by Sandon Jacobs, Developer Advocate at Confluent * 6:30 pm: Q&A * 6:40 pm: "Agent Builder: Providing Relevant Context for Data Driven Agents", by Joe Gentsch, Senior Solutions Architect at Elastic * 7:10 pm: Q&A * 7:20-7:30 pm: Networking & refreshments **Talk Abstracts:** **"Streaming Context: Powering Semantic Search with Kafka and Elasticsearch"** As the de facto platform for event streaming, we’ve seen how data from Apache Kafka can easily empower basic keyword search. But let's be real, modern semantic search applications need *context* to interpret the real meaning and intent of a user's query. We could wait around for the next batch job to kick off and provide that context... *or* we could serve it up in near real-time right from our data streams. In this talk, we'll discuss how to leverage data streams from Kafka to power much smarter semantic search with Elasticsearch. We’ll follow a simple event from a Kafka topic and see how it transforms into a powerful vector embedding. Then, we’ll see this whole flow in action using a k-Nearest Neighbor search to instantly find similar items in milliseconds. While my code examples will be in Java or Kotlin using the Spring Boot and Spring AI ecosystem, FEAR NOT! The core concepts—getting data into a vector format via a stream—are totally language agnostic. Join us to grab a few practical ideas you can take and use in your next project! **"Agent Builder: Providing Relevant Context for Data Driven Agents"** What are agents? What is context engineering? Join us as we dive into the importance of context engineering for providing relevant information to agents, and how to build grounded agents using Elastic Agent Builder. **Parking:** * The building’s parking garage is operated by Colonial Parking and is located off N. Randolph Street * Book a spot on[ SpotHero](https://spothero.com/search?kind=address&latitude=38.8818514&longitude=-77.1095268&search_string=4100+Fairfax+Dr+%23500%2C+Arlington%2C+VA+22203%2C+USA) * A Metro Station is located across the street

**🐍 🛢️ How To Sell Snake Oil (& Your Best Ideas)** Persuasive Speech Patterns with Dr. Ed Tori ***‼️In person at room 401-D at the Martin Luther King Jr. Memorial Library, 901 G St NW, Washington, DC*** **How do you get your ideas to land?** Have you ever heard phrases like “there’s no buy-in,” “they’re resistant,” or “this group will not move.” But what if resistance is not the problem? What if the issue is the way we communicate? In this lively, participatory workshop, **Dr. Ed Tori** will introduce you to a set of practical and surprisingly playful **persuasive speech patterns** drawn from his work in influence, hypnosis, storytelling, and behavior change. You will learn how people naturally shift into more persuasive communication when pressure is removed and creativity is sparked. At the center of the experience is a hilarious improvisational game inspired by the card game Snake Oil. Participants take on imaginative roles like zombies, pirates, or kindergarteners. Others must invent and pitch made-up products on the spot. The role-play creates immediate psychological safety and unlocks natural persuasive instincts you may not realize you have. Ed uses these moments to teach simple, powerful patterns you can apply to real conversations. **What you will explore** * Why people communicate more confidently and creatively when the stakes feel low * How persuasive speech patterns can transform conversations in facilitation, coaching, leadership, and team settings * Why resistance is often a signal of mismatched framing rather than unwillingness * How to speak to the human behind the role, label, or stereotype * How playful practice builds shared language, humor, and camaraderie among intact teams * How these patterns apply across contexts: healthcare, corporate environments, education, and family systems **What you will experience** * A fast-paced, interactive group exercise that helps you practice persuasive communication through play * Step-by-step teaching of speech patterns you can start using immediately * Opportunities to experiment, reflect, and compare approaches * Practical tools you can adapt for your own clients, teams, or classrooms **Who this is for** * Anyone who works with groups and wants their ideas to be heard. * Ideal for facilitators, coaches, consultants, organizational development practitioners, educators, designers, and leaders at any level. This session is especially helpful for people who work in environments where “resistance,” “lack of buy-in,” and “difficult stakeholders” are common refrains. **About the presenter** * Dr. Ed Tori is a physician, educator, and expert in influence and communication whose work blends behavioral science, improvisation, and hypnotic language patterns. He teaches leaders, clinicians, and teams how to help others think, feel, and act differently through ethical persuasion and intentional communication. His sessions are energetic, funny, experiential, and unforgettable. * NOVA Scribes has entered into a partnership with the IFVP: the International Forum of Visual Practitioners! This workshop is an IFVP Learning Lab. All IFVP members have access to Learning Labs at https://ifvpforum.circle.so/c/learning-hub/ This workshop will be recorded and posted on YouTube for anyone who cannot attend. You can find the YouTube link in the Comments section of this NOVA Scribes Meetup event once the workshop video has been uploaded to YouTube. You can find previously recorded videos at https://www.youtube.com/playlist?list=PLJfInZHmS8prj2_DUaJ35CYY8n7SzoPMJ We’re not charging for this workshop, but we will be asking for donations! Donations cover the costs of hosting events on Meetup, to honorariums for new graphic recorders, and scholarships. Please be sure you are registered on Meetup! If your Zoom name doesn’t match your name on Meetup, you will not be admitted. (We’ve had Zoom bombers.)

*TOPIC:* **The Foundation: Why Your Entity Choice is Your First Line of Defense** Is your business built on a rock or in the sand? Most entrepreneurs pick an entity structure based on a quick Google search, but as your business grows, that "simple" setup can become your biggest liability. Join us this month as Snapper Tams, Esq., co-founding partner of Cerulean Law Group, takes the mystery out of legal infrastructure. Drawing on his deep experience in business litigation and partnership disputes. Learn more about Snapper, [www.CeruleanLawGroup.com](http://www.ceruleanlawgroup.com) **Entrepreneur Breakfast Club** 🥓☕ Fuel your business. Feed your soul. Welcome to the **Entrepreneur Breakfast Club** — where small business owners come together over coffee, connection, and contagious energy. We’re not just here for pancakes and pep talks (though we love both). This is a morning meetup built for the dreamers, doers, and difference-makers in our local communities. Whether you're launching your first side hustle or running a seasoned shop, you belong here. Our mission? **Connect. Inspire. Grow.** We believe big things happen when passionate people sit at the same table. So come grab a seat, swap stories, share wins (and fails), and leave each meetup a little more fired up than when you came in. **Join us if you’re looking to:** ✅ Meet like-minded small business owners ✅ Get real-world advice & fresh ideas ✅ Build meaningful partnerships ✅ Start your day with purpose and inspiration No suits, no sales pitches — just good people, great conversations, and hot coffee.

Please join us every week for power networking! Our Chapter Passed $1,666,736 USD in the past 12 months! BNI members, on average, increase their business 20% the first year. Our chapter is a dynamic, committed group of business people who know how to refer business to each other. Come for our meeting -- stay for the referrals!!! We have open categories for individuals who will bring enthusiasm and integrity to our meeting. Just one person per professional specialty is allowed in each chapter. Visit a meeting to find out more and lock out your competition! Register Here: https://bninovanorth.com/va-nova-north-bni-mclean-business-connection--n136/en-US/visitorregistration?chapterId=16988

This **no gi class** focuses on **advanced [Brazilian Jiu-Jitsu](https://en.wikipedia.org/wiki/Brazilian_jiu-jitsu) (BJJ) concepts**, including takedowns, positional drilling, submissions, transitions, situational sparring, strategy development, and live training. While the class is scheduled for **90 minutes**, it may run longer depending on content and participation. This class includes both instruction as well as [rolling](https://www.howbjjworks.com/bjj-blog/2018/7/29/how-rolling-works-in-bjj) (sparring). The **drop-in fee** for non-members is **$20**, payable on-site and note that we are in **suite #130**.

Join us for an evening of networking and insightful discussions at our Cigars & Startups Networking Night, hosted by Cigars and Startups DC. Whether you're a seasoned entrepreneur, a startup enthusiast, or a tech aficionado, this event is the perfect opportunity to connect with like-minded individuals. We'll have premium cigars, drinks and talk about the exciting topics of entrepreneurship, securing venture capital funding, and the intersection of technology startups and the cigar industry. Sip on fine drinks, enjoy premium cigars, and engage in lively conversations with fellow guests who share your passion for entrepreneurship and innovation. Whether you're looking to expand your professional network, seek investment opportunities, or simply unwind after a long day, this event promises to offer a unique blend of business insights and leisure. Don't miss out on this exclusive chance to mingle with the brightest minds in the startup ecosystem while enjoying the finer things in life. Thanks to our sponsors @Hunter from Next.Law, @Richard from Ashira Finanical and @Andrew from Zccounting.com Note: Because my company (Zccounting) is a bookkeeping and accounting firm, not a licensed tobacco dealer I will not be selling cigars and your ticket only includes "entry" to the VIP lounge and event, however, I'm super generous and will share as many cigars as you can smoke at the event from my personal collection for no fee whatsoever!

Swing by DC Vegan after work for dinner and board games with other veg singles! We will be upstairs in the deli, at the tables along the wall on the left side (across from the counter where you order). The host will supply various board and card games, so we can play in a few groups. The event is free to attend, but please plan to buy food while you are there. DC Vegan is a VSDC Green Rewards Member, so if you are a member, bring your membership card for 10% off! We will be hanging out until the restaurant closes at 9, so feel free to arrive after 6. If your plans change and you will not be able to make it, please update your RSVP to “no” so that we can give the restaurant an accurate headcount beforehand. **As a VSDC singles event, this event is for vegan and vegan-aspiring adults who do not currently have a romantic partner.** People of any sexual orientation may join as long as they are single. Anyone 21 or older is welcome. You do not need to be looking to date; you can just come socialize with other singles. **Transportation** The nearest Metro station is Dupont Circle on the red line. There is street parking, but it is very hard to find, so we recommend using public transportation. **VSDC: More Than A Meetup** We are so glad to have you as part of The Veg Society of DC Vegan Meetup group, and we enjoy seeing you at our events. Did you know that [VSDC](https://vsdc.org/) is a nonprofit organization with membership benefits? With VSDC membership, you will save money at area restaurants and businesses, attend VSDC member-only events, and, most importantly, support us as a clear and consistent voice for improving the lives of all beings through community building and education centered on the benefits of a vegan diet and lifestyle. The VSDC membership fee is minimal, but the impact is significant! [Become a member of VSDC](https://vsdc.org/membership/). **Liability Waiver and Code of Conduct** When you sign up to attend, you automatically acknowledge [VSDC's Liability Waiver](https://vsdc.org/activity-waiver/) and commit to follow the code of conduct found at [Policies - VSDC - Veg Society of DC](https://vsdc.org/policies/).

This is the first official gathering of the **Brand Strategy Professionals** group, and it’s meant to be easy. We’ll be meeting at Ciel Social Club during happy hour to connect, enjoy the space, and get to know one another. Expect relaxed conversation, a mix of perspectives, and the chance to meet people in a setting that’s more social than structured. Happy hour food and drink pricing will be available. Feel free to stop by briefly or stay and settle in. The idea is simple: good conversation, new connections, and a nice way to spend the early evening. Looking forward to meeting you.

**🔥Mambo Fridays🔥** Salsa & Timba Night \| Every 2nd Friday 🎧 As always, the legendary DJ Mambo Soul is flying in from Houston just for Mambo Fridays! 📅 Friday, February 13, 7:30pm–12am 📍 Bryant Street Market, 670 Rhode Island Ave NE, Washington DC 🕗 7:30pm Salsa Lesson by DanceInTime 🕺 8:45pm–12am Dancing & Mingling 🎧 DJ Mambo Soul (from Houston!) + DJ Chika 🎟️ $10 Early Bird \(until Feb 6\) \| $15 after 💙Admission includes Exclusive Happy Hour Pricing: save up to $15 on drinks all night!!! 💚💙🩷 👦 Kids under 15 FREE \| ✨ Drop-ins welcome 🚇 2 min walk from Rhode Island Ave Metro (Red Line)

Ever had the thought that a friend of yours would really benefit from a proper introduction? ✨ This meetup is built around exactly that. Friends are invited to introduce someone they care about to the room — sharing a few thoughtful details about who they are, what they enjoy, and the kind of connection they’re open to. It’s simple, respectful, and intentionally low-pressure. No swiping 📵. No forced mingling. Just real people being introduced in a more human way 🤍. 🙋‍♂️🙋‍♀️ Who is this event for • Singles who are tired of dating apps • People who trust their friends’ judgment • Anyone open to meeting someone organically • Friends who love playing matchmaker • LGBTQ Friendly ⸻ 💡 How It Works 🎤 Pitching a Friend • Pitches are submitted in advance through a Google Form (link below 📝). • A friend is encouraged to present the pitch, with the host available to assist as needed. • If preferred, the host can present the pitch entirely, or co-present with the friend. This is meant to keep things comfortable and moving at an easy pace. ⸻ 📂 Pitch Format Pitches may be shared as: • A short slideshow • A 1–3 page PDF • A video collage 🎥 Suggested content includes: • Personality and general vibe ✨ • Interests and hobbies 🌍 • What they value in connection 🤝 • What kind of connection they’re open to 💫 • Photos or light, tasteful humor if helpful 🙂 ⸻ ⏱️ Timing • Each pitch is 3–5 minutes • The host will help manage timing so the evening flows smoothly and everyone is included ⸻ 🥂 After the Pitches: Social Mixer Once the pitches wrap up, we’ll roll right into a relaxed social mixer. This is time to: • Continue conversations sparked by the pitches 💬 • Meet people you didn’t already know 👋 • Follow up organically, without pressure 🌱 The mixer is casual, open, and designed to let connections develop naturally. ⸻ 📝 Submitting a Pitch Please click on the link below to submit your pitch https://forms.gle/T79RzL5yv4a1JhK58 The Google Form will ask you to: • Upload your slideshow, PDF, or video • Confirm the person being introduced is aware and comfortable ✅ • Share basic details (age, location, about them) • Provide a short summary the host can reference if needed Submissions may be lightly adjusted for clarity or timing. ⸻ 💬 Expressing Interest After a pitch: • Those who feel a connection may: • Briefly express interest after the pitch, or • Speak with the host privately 🤍 - Approach the indidual you’re interested in during the social hour Follow-ups and introductions will take place off-stage, and can continue naturally during the mixer. ⸻ 🎟️ Entry This is a ticketed event. $10 at the door, which includes one drink — your choice of a cocktail, beer, or wine 🍸🍺🍷 Payment options: cash, credit/debit, Apple Pay, zelle ⸻ ✅ A Few Guidelines • Keep things kind and considerate • No roasting or uncomfortable stories 🚫 • Everyone introduced must be single and open to meeting new people • The tone is relaxed, thoughtful, and respectful throughout ✨ ⸻ 🎯 Why This Format Works • Friends often describe us better than profiles do • Introductions feel more natural than cold approaches • Conversation starts with context, not guesswork You’re welcome to pitch someone, attend and observe, or simply see how the evening unfolds. 👉 RSVP and submit a pitch if you’d like to participate 💫

A biweekly open-table **West Marches Shadowdark campaign** based mainly on a collection of OSR adventures written by G. Hawkins. **What You'll Need:** 1. *(Recommended):* A laptop, tablet or phone (I will bring a power strip for charging). We will be using a virtual table-top (Owlbear Rodeo), which does not require installation or an account. Alternatively, players can forego the VTT and play using a "Theatre-of-the-Mind" approach. 2. *(Optional)* The *Shadowdark RPG Core Rulebook* or a downloaded copy of the free *[Player Quickstart Guide](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf))))*[.](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf)))) 3. **Character design:** Players will roll character stats in person, either with physical dice or using the character-creation-rolls channel in my Discord server. Characters start at level 1. Players can create a stable of up to three characters to choose for use in sessions. If a character dies, a new character can be created (at level 1) as above. I recommend that created characters be entered into the online Shadowdark character creation resource *[[Shadowdarklings.net](http://shadowdarklings.net/)]([https://shadowdarklings.net/create](https://shadowdarklings.net/create))* for long-term storage and updating between sessions. 4. You can bring physical dice or use the VTT built-in dice roller.

**\*\*\*TO ATTEND THE EVENT, YOU MUST PURCHASE TICKETS THROUGH OUR WEBSITE \*\*\*** [https://www.pre-dating.com/baltimore-speed-dating/?utm_source=Meetup&utm_medium=event_listing&utm_campaign=Meetup](https://www.pre-dating.com/baltimore-speed-dating/?utm_source=Meetup&utm_medium=event_listing&utm_campaign=Meetup) Hosted by Pre-Dating Speed Dating, the experts, bringing people together since 2001! Our events have been featured on CNN, CBS, Axios, Miami New Times, TLC's 90 Day Fiance - The Single Life, Tampa Bay Times, Southbend Times, Citylink Magazine, Essence, The Wall Street Journal, Best of Baltimore, AM New York, Chicago Tribune, WINK FM, Woman's World Magazine, and 100s more -- but come see for yourself! Join us for a night of fun, flirtation, and possible romance at our singles speed dating event! If you're tired of swiping left and right on dating apps, speed dating is a great way to meet new people in person, in a relaxed, safe, and comfortable environment. **HOW IT WORKS:** We'll introduce you to at least 5, and up to 12 - or more - single women or men. Spend a little time with each one, during a series of 6-minute Pre-Dates. Then tell us who you'd like to speak with again & we'll do the rest! It's the modern, civilized, effective, and fun way to meet other professional-level singles. If you're finished with the games and ineffectiveness of online dating and apps, join us to share a wonderful evening of enjoyable conversation with interesting people... and maybe something magical will happen! **GET TICKETS:** A **Meetup RSVP is not a ticket**, you must purchase on our website. [https://www.pre-dating.com/baltimore-speed-dating/?utm_source=Meetup&utm_medium=event_listing&utm_campaign=Meetup](https://www.pre-dating.com/baltimore-speed-dating/?utm_source=Meetup&utm_medium=event_listing&utm_campaign=Meetup) Use Code MATCH5 for $5 off! **DOES IT WORK?** Yes! According to the New York Times, at a speed dating event, people like 2-3 out of 10 people they meet. Online daters only match with 1 in 100 or fewer of the profiles they study. This is the best way to meet new people, and it works! Just ask the thousands of people that have met at our events and had successful relationships and marriages. **WHAT DOES IT COST?** We put a lot of time and effort into creating the best singles events possible, so we collect a fee for our hard work. Our events are an excellent value at about $3 per introduction. Get your ticket for the best singles event in town. **NOTE FOR NEWCOMERS:** We post our events on various platforms. Our events often sell out, so expect plenty of fellow singles, regardless of the numbers you see here :) So what are you waiting for? Join us for some fun conversation with great new people... and maybe something more! Who will you meet? **GET TICKETS:** [https://www.pre-dating.com/baltimore-speed-dating/?utm_source=Meetup&utm_medium=event_listing&utm_campaign=Meetup](https://www.pre-dating.com/baltimore-speed-dating/?utm_source=Meetup&utm_medium=event_listing&utm_campaign=Meetup)

**\*TO ATTEND GET TICKET AT - [https://www.socialevents123.com/event-details.aspx?id=13268#tix](https://www.socialevents123.com/event-details.aspx?id=13268#tix)** (Multiple Meetup groups are co-organizing so the RSVP's shown are just a very small portion attending. ) This is the ADULT version of our very popular Survey Says game. There is nothing X-rated, but some of the questions would be considered R-rated or involve adult themes. HOW IT WORKS: This completely online event will be LIVE and you will be able to see and hear the other participants while playing. In addition you will get to meet and interact with other participants. At game time, your host will read off several survey questions on a variety of topics. Your goal is to come up with the number one answer to each question and write it down on your paper. Once the round is over (about 6 questions), we will go through the answers and determine who had the highest score for the round. The winners will get a raffle ticket for a chance to win a prize at the end of the event. Prizes will be an Amazon Gift card! HOW DO YOU FIND THE ONLINE EVENT ROOM: Zoom link will be emailed to you DAY OF THE EVENT. RSVPS on here are NOT reflective of actual attendance as this is a multi group event. Prepay required at **[https://www.socialevents123.com/event-details.aspx?id=13268#tix](https://www.socialevents123.com/event-details.aspx?id=13268#tix)** **For more fun events:** **Follow: [https://www.eventbrite.com/o/new-york-city-social-events-10797526283](https://www.eventbrite.com/o/new-york-city-social-events-10797526283)** **Click: [https://dljparty.ticketleap.com/](https://dljparty.ticketleap.com/)**

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. [Add to Calendar](evolvecolumbus.eventcalendarapp.com) What to Expect: \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

**People Analytics 101: Making Sense of Compensation Data** Compensation data is one of the most widely used and widely misunderstood forms of people analytics. The session will cover where compensation data comes from, including market pricing data, internal payroll data, and benchmarking sources, and how companies think about structuring and analyzing that information. We will explore how compensation data is leveraged to set salary ranges, manage internal equity, support hiring and retention, and align pay with business strategy. A portion of the session will address common data challenges and limitations, such as market noise, inconsistent job matching, and incomplete datasets, while keeping the primary focus on practical use rather than technical depth. The session will also look ahead at where the space is going, including the growing impact of pay transparency laws, expanding pay equity requirements, and emerging regulations in the US and Europe that require organizations to report on gender and pay gaps. The goal is to give attendees a clear mental model for how compensation analytics works today and why getting it right is becoming increasingly critical. (note: we are back at Rev1 this month!) **About Our Speaker** [Alex Moore](https://www.linkedin.com/in/alexscottmoore/) is the founder of [Moore Cooperative](https://moorecooperative.com/), where he advises organizations on compensation strategy, pay equity, and people analytics. His work focuses on helping organizations like the Ohio Supreme Court design, analyze, and communicate compensation systems that are data-informed, defensible, and aligned with organizational goals. Alex lives in Granville, Ohio and has three little kiddos. More info at [cbusdaw.com](https://cbusdaw.com)

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!