Marketing Segmentation
Meet other local people interested in Marketing Segmentation: share experiences, inspire and encourage each other! Join a Marketing Segmentation group.
208
members
1
groups
Frequently Asked Questions
Yes! Check out marketing segmentation events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
Discover all the marketing segmentation events taking place this week here. Plan ahead and join exciting meetups throughout the week.
Absolutely! Find marketing segmentation events near your location here. Connect with your local community and discover events within your area.
Marketing Segmentation Events Today
Join in-person Marketing Segmentation events happening right now
FRIDAY Gen X Social [PLEASE READ 🙏]
This is where you meet the area's 30, 40 and 50 years young; 30 somethings, 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well!
***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.***
We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required.
We have the discretion to decide entry.
Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN!
They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:)
Unacceptable Attire:
1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits
2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts.
3. Sportswear: Jerseys, team logos, and other sport-specific attire
4. Beachwear: shorts, tank tops, swimwear, and revealing clothing
5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed
6. Timberlands and Steel Toed Shoes.
DETAILS :
* We will have a registration station and check you in.
* Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box.
PARKING INFO
Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY.
***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).***
FRIDAY 40s & Up Social [PLEASE READ 🙏]
This is where you meet the area's 40 and 50 years young; 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well!
***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.***
We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required.
We have the discretion to decide entry.
Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN!
They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:)
DETAILS :
* We will have a registration station and check you in.
* Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box.
DRESS CODE :
Unacceptable Attire:
1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits
2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts.
3. Sportswear: Jerseys, team logos, and other sport-specific attire
4. Beachwear: shorts, tank tops, swimwear, and revealing clothing
5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed
6. Timberlands and Steel Toed Shoes.
PARKING INFO
Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY.
***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).***
[)
[)
[)
[)
[)
[)
[)
[)
[)
[)
http://photos3.meetupstatic.com/photos/event/9/3/d/600_440642365.jpeg
http://photos1.meetupstatic.com/photos/event/9/3/6/600_440642358.jpeg
http://photos3.meetupstatic.com/photos/event/8/e/e/600_440642286.jpeg
http://photos4.meetupstatic.com/photos/event/8/5/9/600_440642137.jpeg
http://photos2.meetupstatic.com/photos/event/7/8/f/600_440641935.jpeg
Professionals Networking HourS
All professionals in the DMV and MidAtlantic area are invited!
This event is to every and each professional in different industry, sector and specialization to grow, interact, and learn from each other. It is designed to provide a professional environment, to meet other professionals, to broaden one's career. It is also for those interested in careers and are studying or intend to enter the dynamic world of global professionalism.
***GRAB A BOOZE OR A BITE AND YOU WILL BE SET TO ENJOY THE EVENT. YOU NEED TO GET AT LEAST A DRINK OR FOOD:) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.***
We have a tiny venue and we hit capacity often and early arrival is suggested.
We have the discretion to decide entry.
HOW IT WORKS : We will give out name tags and you write your name and your industry/sector/specialization. However we don't guarantee the availability of a partner in that area. DON'T FORGET TO BRING YOUR BUSINESS CARD.
Rules to abide :
1. Event is free and 21+ (bring ID).
2. Be respectful to your counterparts and give them a chance to connect with others as well.
3. We all are professionals in one or two fields and be willing to share your knowledge and experience to others and try to accommodate as much as possible.
4. If you don't belong the other person's required specialization, LEAVE THEM ALONE.
5. Rude or aggressive members are removed from the group at an organizers discretion.
6. This is a face-to-face networking event. DO NOT try to arrange an online meeting, by using the comment box or direct message.
7. Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box.
8. We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](mailto:info@merevents.com)).
9. When you get there, we will greet you and take you to your respective group.
10. ***Please be patient for the first 30 minutes, up until we form a group with your respective industry/sector.***
***AFTER THE SOCIAL, WE HIT THE DANCE FLOOR! BRING YOUR DANCING SHOES, WE WILL DANCE THE NIGHT AWAY!***
\- Come one\, come all; this is the most friendliest event you have ever attended\!
\- Feel free to invite your friends\. They don't necessarily have to be a member\.
\- Celebrate your birthdays or your moments in life with us\.
***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).***
**FOR FURTHER INFO, REFER THE EVENTBRITELINK. IT RULES.**
[)
[)
[)
[)
[)
[)
[)
40s and Up Social [AT LUCKY BAR AT 7PM]
This is where you meet the area's 40 and 50 years young; 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well!
***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.***
We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required.
We have the discretion to decide entry.
Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots.
He almost spent $ 1K just on shots. LET US DO IT AGAIN!
They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:)
DETAILS :
* We will have a registration station and check you in.
* Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box.
DRESS CODE :
Unacceptable Attire:
1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits
2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts.
3. Sportswear: Jerseys, team logos, and other sport-specific attire
4. Beachwear: shorts, tank tops, swimwear, and revealing clothing
5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed
6. Timberlands and Steel Toed Shoes.
PARKING INFO
Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY.
***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).***
[)
[)
[)
[)
[)
[)
[)
[)
[)
[)
[)
[)
[)
[)
[)
Marketing Segmentation Events This Week
Discover what is happening in the next few days
Shadowdark Campaign: Gunderholfen and Other Adventures
A biweekly open-table **West Marches Shadowdark campaign** based mainly on a collection of OSR adventures written by G. Hawkins.
**What You'll Need:**
1. *(Recommended):* A laptop, tablet or phone (I will bring a power strip for charging). We will be using a virtual table-top (Owlbear Rodeo), which does not require installation or an account. Alternatively, players can forego the VTT and play using a "Theatre-of-the-Mind" approach.
2. *(Optional)* The *Shadowdark RPG Core Rulebook* or a downloaded copy of the free *[Player Quickstart Guide](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf))))*[.](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf))))
3. **Character design:** Players will roll character stats in person, either with physical dice or using the character-creation-rolls channel in my Discord server. Characters start at level 1. Players can create a stable of up to three characters to choose for use in sessions. If a character dies, a new character can be created (at level 1) as above. I recommend that created characters be entered into the online Shadowdark character creation resource *[[Shadowdarklings.net](http://shadowdarklings.net/)]([https://shadowdarklings.net/create](https://shadowdarklings.net/create))* for long-term storage and updating between sessions.
4. You can bring physical dice or use the VTT built-in dice roller.
Yoga in the Parks
Join us for FREE classes in the beautiful outdoors throughout Prince George’s County! Learn basic moves to strengthen your body, increase flexibility, and free your mind. Ages 13 & up.
**[Register here ](https://mdpgparksweb.myvscloud.com/webtrac/web/search.html?Action=Start&SubAction=&_csrf_token=Hp0M0E6T0I712L473B2Q2N4F5J5R6M5E035L4X6O6I04705R6O5S045J4M526G6A5S5Q5J6K1I5P4S6E550O5G4I6F511L4L63505I095R4M6N671F545U6H6A735O3L6M&age=0.25&age=0.5&age=0.75&age=1&age=2&age=3&age=4&age=5&age=6&age=7&age=8&age=9&age=10&age=11&age=12&age=13&age=14&age=15&age=16&age=17&age=Adult&age=Senior&primarycode=17680-479J&keyword=&keywordoption=Match+One&showwithavailable=No&spotsavailable=&beginyear=&instructor=&dayoption=All&display=Detail&module=AR&multiselectlist_value=&arwebsearch_buttonsearch=yes)**(summer registration opens 5/13 for residents & 5/20 for non-residents).
Activity Code: 17680-479J
**No classes on federal holidays (7/4).**
Classes may be canceled due to inclement weather or wet grounds. Call 301-927-0822 for weather-related cancellations.
For fastest response to any questions, or for more information, please contact Health and Wellness directly via email wellness@pgparks.com
Meaningful Conversation and Coffee: Northside Social Arlington
Higher Grounds – Arlington is part of a growing network of gatherings where we create space for thoughtful, authentic dialogue about what matters most. Whether we’re exploring the nature of happiness, the challenges and possibilities of midlife, spirituality, culture, capitalism, parenting, or the role of art and travel in a meaningful life, every conversation is shaped by the people in the room.
There’s no set leader or rigid agenda—just a shared commitment to listen as much as we speak. We start with brief introductions focused on what makes you you (not your LinkedIn bio), then dive straight into whatever is on people’s minds. The direction of each meetup emerges organically, making every event unique.
MANDATORY: PLEASE REVIEW OUR COMMUNITY GUIDELINES IN THE GROUP DESCRIPTION. Everyone is expected to engage in respectful conversations and listen deeply as well as share. We have a zero tolerance policy of sexual harassment and hate speech.
Come ready to share, reflect, and connect with others in Arlington who are also seeking deeper conversations.
Suggested Questions: Life Stages & Transitions
* What did you think you'd have figured out by now that you're still completely winging?
* When did you realize your parents' advice was for a world that no longer exists?
* What are you finally old enough to stop pretending to care about?
Suggested Questions: Identity After the Roles
* Who are you when nobody needs anything from you?
* What dream keeps resurfacing even though the "practical" time has passed?
* How do you handle having the freedom you always said you wanted?
Suggested Questions: AI & Being Human
* What human experiences will AI never truly understand?
* If machines handled all your have-to's, what would you actually do?
* What becomes more precious as everything becomes automated?
Suggested Questions: Belief & Meaning
* What certainties have you given up, and what rushed in to fill that space?
* How has knowing someone who died changed how you live?
* What do you believe now that would shock your younger self?
Suggested Questions: The Modern Psyche
* What anxiety do you carry that previous generations didn't have?
* Which of your survival strategies are you ready to retire?
* What uncomfortable truth about happiness did it take you years to accept?
Suggested Questions: Work & Purpose
* When did you stop believing that your job would complete you?
* What would you do for work if money and status weren't factors?
* How has your definition of "making it" changed over the years?
Suggested Questions: Relationships & Connection
* What relationship dynamic do you keep recreating, and why?
* When did you realize your parents were just people trying their best?
* What kind of loneliness doesn't go away even when you're with others?
Suggested Questions: Time & Mortality
* What are you running out of time to say or do?
* How differently do you spend your time knowing it's finite?
* What will you regret not trying, even if you fail?
Suggested Questions: Society & Culture
* What social convention do you follow even though it makes no sense?
* Which generation do you understand least, and what might you be missing?
* What aspect of how we live now will seem insane in 20 years?
Suggested Questions: Personal Philosophy
* What rule for life did you create after learning something the hard way?
* When did you stop believing that everyone else had it figured out?
* What paradox about life have you learned to live with?
Quads & Doubles Volleyball - Competitive intermediate/A
Let's get together to play some competitive quads and doubles volleyball.
**COST**: FREE
**Court Type**: Outdoor grass
**Minimum Skill Requirements**: Intermediate (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details)
Attention:
1. This event is **NOT on a first come-first serve** basis and players with higher skill level and players who can bring a net/ball will get priority over others on the wait list.
2. Since skill levels are **self-reported**, some new attendees may not meet the expected level. For doubles, we encourage you to choose a partner you can enjoy the game with, and since this a competitive event, it is okay if you make a strong team and win all the games.
3. Each person must help set up and take down one net, leaving some nets unset for latecomers.
4. Please answer all questions, so it's helpful for us to organize the event.
**Smiley Social documents:**
1. [Group Rules](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg)
2. [Smiley Social Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/edit)
3. [Good doubles partner](https://docs.google.com/document/d/14weEw-P52XKx0P8K2l-ZOFtYU61wmfdkSkopbG5avro/)
4. [Liability Waiver](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco)
Doubles Volleyball, BB+ Level @ Bluemont
Let's get together to play some fun BB level Double games at Bluemont.
**Format**: Doubles
**COST**: FREE
**Court Type**: Outdoor grass
**Minimum Skill Requirements**: Intermediate-BB (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details)
\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-
**Smiley Social documents:**
1. [Group Rules ](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg)
1. [Liability Waiver ](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco)
1. [Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/)
DC Code & Coffee - Southwest Library - Free Coffee!
DC Code and Coffee is an inclusive, informal co-working session. It's community-led and community-run by devs, for devs. People of all skill levels attend. Whether you’re dev-curious, aspiring, or a professional developer, we’d love to have you! Come chat or learn to code on a Sunday afternoon with coffee and cool-inclusive people. Bring your laptop!
We typically meet every month on the weekend.
**Join our online community!**
For all things Tech in DC and to get latest updates and tech events from the DMV area, join the [DCTech Slack](https://dctech.chat/). All DC Code & Coffee announcements are in the #dccodecoffee channel
**How it works**
Near the beginning of the event, we do an introduction circle. You say your name, what you can help others with, and what you would like help with. You can also share job opportunities. After the introduction circle, everything is self-organized.
Marketing Segmentation Events Near You
Connect with your local Marketing Segmentation community
Marketing Monday Networking
Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week.
You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring.
Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell.
**This month**
Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads.
**What to expect**
Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM.
**Who this is for**
Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community.
**Not the right fit if**
You are here to pitch the room or recruit for an MLM.
**Details**
* Second Monday of every month
* 12:00 to 1:30 PM
* Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219
* Order lunch and drinks at the counter when you arrive
* Free to attend, RSVP required, space is limited
**About the host**
Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com.
Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)
Lewis Center Networking Lunch
Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us.
We have a speaker each week so that we can learn about their business.
Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you!
All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information
A co-hosted event by ProductTank Columbus & Women in Product Columbus
💡 About the Workshop
AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge.
This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow.
Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required.
🛠️ What to Bring
Laptop: Fully charged and ready to go.
AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!)
🍕 Logistics & Perks
Food & Drink: Pizza and drinks provided!
Parking: Plenty of free spaces available on-site.
###


![FRIDAY Gen X Social [PLEASE READ 🙏]](https://secure.meetupstatic.com/photos/event/b/1/6/1/highres_528225409.webp?w=640)
![FRIDAY 40s & Up Social [PLEASE READ 🙏]](https://secure.meetupstatic.com/photos/event/3/6/4/b/highres_529993899.webp?w=640)


![40s and Up Social [AT LUCKY BAR AT 7PM]](https://secure.meetupstatic.com/photos/event/a/a/c/b/highres_470443723.webp?w=640)











