Marketing Segmentation

A weekly networking meeting where we have a lot of fun and of course, meet other busy professionals!

Details Location: Crimson Whiskey Bar (Either the downstairs whiskey bar, or main floor bar, TBD) The purpose of Thinkers and Drinkers is to facilitate casual but meaningful and interesting conversations with other people in a face-to-face setting. The topics cover a wide variety of issues and are different for every meeting. While conversations may get heated at times, we ask that all members be respectful of each other and refrain from personal insults. \*\*\* **Contemporary True Crime & Storytelling Most Often Spotlights the Villains:** ***Is there a meaningful difference between understanding a killer and being fascinated by one? Where's the line?*** True crime has always been with us — penny dreadfuls, tabloids, In Cold Blood — but has something shifted in the recent decades. Podcasts like Serial and My Favorite Murder, docuseries like Netflix's Making a Murderer, and entire cable channels dedicated to murder-as-entertainment have turned real suffering into a booming content industry. Is that something to celebrate, scrutinize, or just sit with uncomfortably? Is this part of a larger trend of glorifying the villain? **Some angles worth sitting with:** * The content boom has made this a business — and families are often the last to know. Crime Junkie, Netflix docuseries, Patreon true crime pods — someone is profiting every time a family's worst chapter gets a new season, and several have spoken publicly about learning a docuseries existed the same day the trailer dropped. * The killer gets the marquee, the victim gets a footnote. Dennis Rader (BTK), Ted Bundy, Jeffrey Dahmer, Edmund Kemper — household names, all of them. The people they killed, largely not. * Villains prominent in other entertainment: Sports, movies, videogames etc. * Today's media villains are yesterday's killers. You, Dexter, (some other villain). The world is seen through their eyes and psychology, giving the viewer a sympathetic lense. * Who gets covered is not random. Missing white woman syndrome is documented and measurable; the cases that become cultural touchstones say a lot about whose suffering we've decided is worth dramatizing. * Not every famous case even has a killer to blame. JonBenét Ramsey has been a media fixture for nearly 30 years with no one ever charged — which raises the question of what we're actually chasing when there's no monster to pin it on. **Questions to Consider:** * Does true crime content actually make people safer, or is "awareness" mostly a guilt-free justification for what is really just entertainment? * How many serial killers can you name? Can you name that many victims? * Should producers and platforms be required to involve victims' families — or at minimum, notify them — before releasing content? * Why do you think women make up the majority of true crime consumers, given that women are disproportionately the victims in these stories? * Is the JonBenét phenomenon different in kind — or does an unsolved case just reveal more honestly what's driving the interest all along? * Dahmer merch. Kemper fan accounts. At what point does documenting a killer's story tip into something more troubling? **Major Survey’s include:** **[https://www.edisonresearch.com/the-true-crime-consumer-report-by-edison-research-and-audiochuck/](https://www.edisonresearch.com/the-true-crime-consumer-report-by-edison-research-and-audiochuck/)** **[https://www.pewresearch.org/short-reads/2023/06/20/true-crime-podcasts-are-popular-in-the-us-particularly-among-women-and-those-with-less-formal-education/](https://www.pewresearch.org/short-reads/2023/06/20/true-crime-podcasts-are-popular-in-the-us-particularly-among-women-and-those-with-less-formal-education/)** **[https://www.bw.edu/academics/bios/cv/article-brian-monahan-timeless-kills.pdf](https://www.bw.edu/academics/bios/cv/article-brian-monahan-timeless-kills.pdf)**

Have you been thinking about trying self-defense training, but do not want a loud, aggressive, or overly competitive environment? This free intro class is a simple way to get started. Maryland Systema offers practical self-defense training for adults in Takoma Park with a focus on movement, awareness, breathing, posture, and calm under pressure. This class is designed for beginners and first-timers who want real-world self-defense training in a welcoming setting. You do not need experience. You do not need to be in top shape. You do not need a martial arts background. You just need to show up ready to learn. This is not a sport-based class built around winning points, memorizing routines, or trying to look impressive. It is a more practical approach to adult self-defense training that helps you stay balanced, aware, and functional when things feel uncertain. If you have been searching for self-defense classes in Takoma Park, beginner self-defense near you, or practical self-defense training for adults, this class is a good place to start. **What you will work on** * Breathing and staying calm under pressure * Movement that improves balance and mobility * Awareness and posture * Simple partner drills * Practical self-defense training for beginners **Who this class is for** * Adults new to self-defense training * Beginners looking for a low-pressure class * People who want practical self-defense instead of sport martial arts * Adults in Takoma Park, Silver Spring, Rockville, and nearby areas looking for realistic self-defense classes **What to wear** Please wear comfortable workout clothes. No uniform is required. **Why start with this class** This free intro class gives you a chance to experience the training, meet the group, and see whether Maryland Systema is the right fit for you before joining regular weekly classes. **RSVP** Reserve your spot and come try a beginner-friendly self-defense class in Takoma Park.

• What we'll do On https://blackecon101.podbean.com/ Thursdays at 6 pm. discussing the economy....

Join Social Sips & Bites for our Thursday Happy Hour. Great drinks, easy conversation, new faces, familiar faces, and that signature SSB energy that turns a simple night out into something memorable.

This **no gi class** focuses on **advanced [Brazilian Jiu-Jitsu](https://en.wikipedia.org/wiki/Brazilian_jiu-jitsu) concepts**, including takedowns, positional drilling, submissions, transitions, situational sparring, strategy development, and live training. While the class is scheduled for **90 minutes**, it may run longer depending on content and participation. This class includes both instruction as well as [rolling](https://www.howbjjworks.com/bjj-blog/2018/7/29/how-rolling-works-in-bjj) (sparring). The **drop-in fee** for non-members is **$20**, payable on-site. **Note:** We are located in **Suite #130**.

Let's get together to play some fun BB level Quads games at Quincy Park. **Format**: Quads and Doubles **COST**: FREE **Court Type**: Outdoor grass **Minimum Skill Requirements**: Intermediate-BB (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Smiley Social documents:** 1. [Group Rules ](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg) 2. [Liability Waiver ](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco) 3. [Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/)

Face-to-face Role Playing Game Session

# **✨ Match Madness: Glow — Singles Mixer (Ages 42–55)** 📍 Eighteenth Street Lounge — Washington DC 🕗 8:00 PM – 10:00 PM Tired of swiping? Come meet people in real life. Glow is a relaxed singles night designed to help people meet naturally in a fun social setting. Instead of awkward speed dating, we start with a quick online quiz and then move into interactive team games that get everyone talking. Expect things like: • DC trivia • clever conversation starters • surprise team challenges • friendly competition After the games, we reveal suggested matches and connections and open the room for mingling. *** ## 🎟 **Tickets Required** This Meetup RSVP does **NOT** guarantee entry. 🎟 Tickets must be purchased here: 👉 https://matchmadness_glow_2026.eventbrite.com We occasionally release **limited 2-for-1 tickets**, so grab them early. *** ## 🍸 **Drinks & Venue** We’re hosting this at **Eighteenth Street Lounge**, a beautiful DC nightlife venue known for its atmosphere and cocktails. Guests will have access to **happy hour drink specials**, including the **espresso martini**. After the event, the **dance floors and DJs open up**, so feel free to stay and enjoy the night. *** ## ⏰ **Schedule** 8:00 — Arrival + drinks 8:15 — Quick matchmaking quiz 8:30 — Teams form 8:45 — Games begin 9:30 — Matches + mingle Please arrive by **8:30 PM** if you want to participate in the games. *** ## ⚠️ **Notes** • Event is for singles **ages 42–55** • Smartphone with Internet required • Venue has stairs • Photos/Videos may be taken for social media • Respectful behavior is required Come solo or bring a friend — the games make it easy to meet everyone.

We play a variety of games with a focus on high interaction Euros. Events will start with quick games while people arrive and eat lunch. We will start longer games between 1:30pm and 2pm. While the official end time is 5pm, people are welcome to continue playing games afterwards. Western Market closes at 7pm on Sundays. This page has more examples of high interaction Euros: [Old-school German-style Games](https://boardgamegeek.com/guild/view/3948). Here are some games that have been played at past events: High Interaction Euros * [Medici](https://boardgamegeek.com/boardgame/46/medici) * [Catan](https://boardgamegeek.com/boardgame/13/catan) * [Hansa Teutonica](https://boardgamegeek.com/boardgame/43015/hansa-teutonica) * [Puerto Rico](https://boardgamegeek.com/boardgame/3076/puerto-rico) * [Concordia](https://boardgamegeek.com/boardgame/124361/concordia) * [Power Grid](https://boardgamegeek.com/boardgame/2651/power-grid) * [Brass: Birmingham](https://boardgamegeek.com/boardgame/224517/brass-birmingham) Other high interaction games * [Innovation](https://boardgamegeek.com/boardgame/63888/innovation) * [Imperial](https://boardgamegeek.com/boardgame/24181/imperial) There are a variety of food and drink options. Western Market is allowing us to use the space for free. Please reciprocate by purchasing something, even if it is just a soda. Directions If you're taking the Orange, Silver, or Blue lines, exit at the Foggy Bottom metro station and walk two blocks to the east. If you are taking the Red Line, Farragut North is an approximately a 15 minute walk away. There is also free street parking to the north.

**Join us in Falls Church for conversations that go beyond small talk.** Higher Grounds – Falls Church is where this growing network of gatherings began: a space for thoughtful, authentic dialogue about what matters most. Whether we’re exploring the nature of happiness, the challenges and possibilities of midlife, spirituality, culture, capitalism, parenting, or the role of art and travel in a meaningful life, every conversation is shaped by the people in the room. There’s no set leader or rigid agenda—just a shared commitment to listen as much as we speak. We start with brief introductions focused on what makes you *you* (not your LinkedIn bio), then dive straight into whatever is on people’s minds. The direction of each meetup emerges organically, making every event unique. MANDATORY: PLEASE REVIEW OUR COMMUNITY GUIDELINES IN THE GROUP DESCRIPTION. Everyone is expected to engage in respectful conversations and listen deeply as well as share. We have a zero tolerance policy of sexual harassment and hate speech. Come ready to share, reflect, and connect with others in Falls Church who are also seeking deeper conversations. **Suggested Questions: Life Stages & Transitions** 1. What did you think you'd have figured out by now that you're still completely winging? 2. When did you realize your parents' advice was for a world that no longer exists? 3. What are you finally old enough to stop pretending to care about? **Suggested Questions: Identity After the Roles** 1. Who are you when nobody needs anything from you? 2. What dream keeps resurfacing even though the "practical" time has passed? 3. How do you handle having the freedom you always said you wanted? **Suggested Questions: AI & Being Human** 1. What human experiences will AI never truly understand? 2. If machines handled all your have-to's, what would you actually do? 3. What becomes more precious as everything becomes automated? **Suggested Questions: Belief & Meaning** 1. What certainties have you given up, and what rushed in to fill that space? 2. How has knowing someone who died changed how you live? 3. What do you believe now that would shock your younger self? **Suggested Questions: The Modern Psyche** 1. What anxiety do you carry that previous generations didn't have? 2. Which of your survival strategies are you ready to retire? 3. What uncomfortable truth about happiness did it take you years to accept? **Suggested Questions: Work & Purpose** 1. When did you stop believing that your job would complete you? 2. What would you do for work if money and status weren't factors? 3. How has your definition of "making it" changed over the years? **Suggested Questions: Relationships & Connection** 1. What relationship dynamic do you keep recreating, and why? 2. When did you realize your parents were just people trying their best? 3. What kind of loneliness doesn't go away even when you're with others? **Suggested Questions: Time & Mortality** 1. What are you running out of time to say or do? 2. How differently do you spend your time knowing it's finite? 3. What will you regret not trying, even if you fail? **Suggested Questions: Society & Culture** 1. What social convention do you follow even though it makes no sense? 2. Which generation do you understand least, and what might you be missing? 3. What aspect of how we live now will seem insane in 20 years? **Suggested Questions: Personal Philosophy** 1. What rule for life did you create after learning something the hard way? 2. When did you stop believing that everyone else had it figured out 3. What paradox about life have you learned to live with?

Goal Focus & Flow is a casual, women only event created for deep focus, intentional progress, and genuine connection. Bring whatever you’re currently working on, studying, planning, writing, researching, job searching, creative projects, or personal goals and spend focused time working independently while surrounded by other women doing the same. The energy is calm, supportive, and rooted in mutual growth. At the end of the session, we’ll do a brief, optional share where participants can talk about what they worked on and what they learned. Sharing insights helps reinforce learning, spark ideas for others, and turn individual progress into collective knowledge. This space is intentionally designed to help women: Stay accountable to their goals ✅ Learn from one another in an organic, low-pressure way Retain what they’re working on by reflecting and sharing ‍♀️ Build friendships while growing side by side The shared focus and reflection create a natural sense of connection, allowing friendships to form through growth rather than small talk. Location note: For women’s safety and comfort, the venue will not be shared publicly. The exact location will be shared privately in the group chat with confirmed attendees. Join the group chat here: https://chat.whatsapp.com/H533SlZi8h70XjkN6iSEws Come as you are. Work at your own pace. Leave with clarity, momentum, and the feeling that you’re not growing alone.

This is an opportunity to practice and hone your presentation skills for a friendly audience! Come ready to give a 5-minute presentation on a topic of your choice - whether it's a pitch to potential clients for your job, a niche hobby, or a special interest, all topics are welcome. Guests are encouraged to bring their own laptops. We will have access to a projector and HDMI cable to connect.

Higher Grounds – Arlington is part of a growing network of gatherings where we create space for thoughtful, authentic dialogue about what matters most. Whether we’re exploring the nature of happiness, the challenges and possibilities of midlife, spirituality, culture, capitalism, parenting, or the role of art and travel in a meaningful life, every conversation is shaped by the people in the room. There’s no set leader or rigid agenda—just a shared commitment to listen as much as we speak. We start with brief introductions focused on what makes you you (not your LinkedIn bio), then dive straight into whatever is on people’s minds. The direction of each meetup emerges organically, making every event unique. MANDATORY: PLEASE REVIEW OUR COMMUNITY GUIDELINES IN THE GROUP DESCRIPTION. Everyone is expected to engage in respectful conversations and listen deeply as well as share. We have a zero tolerance policy of sexual harassment and hate speech. Come ready to share, reflect, and connect with others in Arlington who are also seeking deeper conversations. Suggested Questions: Life Stages & Transitions * What did you think you'd have figured out by now that you're still completely winging? * When did you realize your parents' advice was for a world that no longer exists? * What are you finally old enough to stop pretending to care about? Suggested Questions: Identity After the Roles * Who are you when nobody needs anything from you? * What dream keeps resurfacing even though the "practical" time has passed? * How do you handle having the freedom you always said you wanted? Suggested Questions: AI & Being Human * What human experiences will AI never truly understand? * If machines handled all your have-to's, what would you actually do? * What becomes more precious as everything becomes automated? Suggested Questions: Belief & Meaning * What certainties have you given up, and what rushed in to fill that space? * How has knowing someone who died changed how you live? * What do you believe now that would shock your younger self? Suggested Questions: The Modern Psyche * What anxiety do you carry that previous generations didn't have? * Which of your survival strategies are you ready to retire? * What uncomfortable truth about happiness did it take you years to accept? Suggested Questions: Work & Purpose * When did you stop believing that your job would complete you? * What would you do for work if money and status weren't factors? * How has your definition of "making it" changed over the years? Suggested Questions: Relationships & Connection * What relationship dynamic do you keep recreating, and why? * When did you realize your parents were just people trying their best? * What kind of loneliness doesn't go away even when you're with others? Suggested Questions: Time & Mortality * What are you running out of time to say or do? * How differently do you spend your time knowing it's finite? * What will you regret not trying, even if you fail? Suggested Questions: Society & Culture * What social convention do you follow even though it makes no sense? * Which generation do you understand least, and what might you be missing? * What aspect of how we live now will seem insane in 20 years? Suggested Questions: Personal Philosophy * What rule for life did you create after learning something the hard way? * When did you stop believing that everyone else had it figured out? * What paradox about life have you learned to live with?

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

The Fellowship of the Star Schema: Transforming OLTP Data for Power BI One does not simply build reports on OLTP data. Join us on an epic journey from the depths of raw, normalized tables to the shining halls of a well-modeled star schema fit for Power BI greatness. We will demystify the differences between OLTP and OLAP, walk through star schema vs snowflake (and why Power BI has a clear favorite), and show you the compression differences between normalized and columnar storage that will make you never look at an OLTP model the same way again. We will cover the different types of dimensions, when to use them, and how to handle Slowly Changing Dimensions without losing your mind. You will leave knowing exactly how to identify a bad model, how to convert OLTP data into a clean star schema, and how to forge relationships that rule them all. Whether you are a data wizard, a curious hobbit, or somewhere in between, your models will never be the same.

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. **[Add to Calendar](https://www.evolvewomensnetwork.com/columbus-oh.html)** **What to Expect:** \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

If you are interested in selecting investment choices for your 401(k) or other workplace savings plan, minimizing your income tax liability, or identifying the most effective investments for your brokerage account, we are the group for you. We are a local chapter of Bogleheads**®**, whose investment strategy can be found here: https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy Or you can peruse the Boglehead forum here: https://www.bogleheads.org/index.php I look forward to seeing you there. Mark Vonder Haar

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.