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Marketing Segmentation Events Today

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Liberia's Housing Market: Rental Demand, Affordability &  Opportunities
Liberia's Housing Market: Rental Demand, Affordability & Opportunities
# Liberia's Housing Market: Rental Demand, Affordability & Real Estate Investment Opportunities What kind of housing do Liberians actually want? How much rent can families realistically afford? What amenities matter most when choosing where to live? And where are the biggest opportunities for investors seeking long-term rental income in one of West Africa's fastest-growing urban markets? Join the Africa Development & Capital Forum for a special presentation examining Liberia's housing market through ongoing market research, resident feedback, and real-world development opportunities. This event will explore what Liberian residents are saying about housing affordability, rental demand, infrastructure needs, and community preferences—and what those findings mean for investors, developers, entrepreneurs, and members of the African diaspora interested in participating in Africa's growth. While many discussions about African real estate focus on broad economic trends, this session takes a different approach: listening directly to the people who will ultimately live in these communities. Through ongoing housing market research in Monrovia and surrounding areas, clear patterns are emerging regarding affordability, household needs, infrastructure priorities, and the types of housing that remain underserved. ## What You'll Learn ### The State of Housing Demand in Liberia Liberia continues to experience rapid urban growth while facing significant housing challenges. We'll examine: * Current housing conditions * Rental market dynamics * Population and urbanization trends * The gap between housing supply and demand * Opportunities created by unmet demand ### What Residents Actually Want in a Community Many developments fail because they are designed around assumptions rather than market realities. We'll discuss what residents consistently identify as priorities, including: * Reliable electricity * Running water * Internet connectivity * Security * Recreational spaces * Retail and commercial amenities * Family-friendly environments These insights provide valuable guidance for anyone considering future housing developments. ### Housing Affordability and Market Opportunities One of the most important questions for any developer or investor is affordability. This presentation will examine: * Rental affordability trends * Pricing realities in the market * Underserved renter segments * Opportunities for workforce and affordable housing * Balancing affordability with investment returns ### Building a Sustainable Rental Community We'll also discuss the concept currently being explored through Minzo Africa's market research: A modern residential community featuring: * Apartment buildings * Single-family homes * Reliable utilities * High-speed internet * Shopping and commercial services * Community spaces * Safe and well-managed infrastructure The discussion will focus on how market research can help determine the right mix of housing types, pricing strategies, and amenities before construction begins. ### Opportunities for Investors and the African Diaspora As housing demand continues to grow across West Africa, many investors are looking for opportunities that combine financial returns with meaningful community impact. Topics will include: * Rental income opportunities * Buy-and-hold investment models * Mixed-income community development * Diaspora participation in African real estate * Market risks and considerations * Long-term growth potential ## Who Should Attend? This event is ideal for: * Real estate investors * African diaspora professionals * Entrepreneurs * Developers * Community leaders * Students and researchers * Anyone interested in Africa's housing and economic future No prior real estate experience is required. ## Why Attend? The most successful real estate investments begin with understanding the market. This event offers a unique opportunity to explore emerging housing trends in Liberia, learn what residents actually want, and discuss practical opportunities for creating communities that are both financially sustainable and socially impactful. Whether you're considering future investments, exploring development opportunities, or simply interested in Africa's growth story, you'll leave with valuable insights into one of West Africa's most important and underserved markets. ## Event Details Date: Tuesday, June 2, 2026 Time: 10:30 AM – 12:30 PM Location: Benning / Dorothy I. Height Neighborhood Library 3935 Benning Road NE Washington, DC 20019 Cost: Free Registration Required Come learn what the market is telling us—and what it could mean for the future of housing in Liberia.
Mclean Business Connections - Power Networking
Mclean Business Connections - Power Networking
Please join us every week for power networking! Our Chapter Passed $1,666,736 USD in the past 12 months! BNI members, on average, increase their business 20% the first year. Our chapter is a dynamic, committed group of business people who know how to refer business to each other. Come for our meeting -- stay for the referrals!!! We have open categories for individuals who will bring enthusiasm and integrity to our meeting. Just one person per professional specialty is allowed in each chapter. Visit a meeting to find out more and lock out your competition! Register Here: https://bninovanorth.com/va-nova-north-bni-mclean-business-connection--n136/en-US/visitorregistration?chapterId=16988
Doubles Volleyball, BB+ Level @ Bluemont (MAX 26)
Doubles Volleyball, BB+ Level @ Bluemont (MAX 26)
Let's get together to play some fun BB level Doubles games at Bluemont. **Format**: Doubles **COST**: FREE **Court Type**: Outdoor grass **Minimum Skill Requirements**: Intermediate-BB (click [here](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/mobilebasic) for details) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Smiley Social documents:** 1. [Group Rules ](https://docs.google.com/document/d/1HrG35p_0M08leRvCp8XWG3CMkr_GL928XFabl5T6Dvg) 1. [Liability Waiver ](https://docs.google.com/document/d/1W2mq-7m99lmvd7gdWYaSUFtvVg4UGnzV6koafAbHmco) 1. [Volleyball Levels](https://docs.google.com/document/d/1PojSi4qdlRsv1msCHhvpQ43iDc4FfzQwpWCc3kafVMY/)
Live Walk in PARIS: The Marais District
Live Walk in PARIS: The Marais District
SOLD OUT-Profs & Pints DC: Inside the World Cup
SOLD OUT-Profs & Pints DC: Inside the World Cup
**This talk has completely sold out in advance and no additional tickets will be available at the door.** [Profs and Pints DC](https://www.profsandpints.com/washingtondc) presents: **“Inside the World Cup,”** a scholarly look at preparation for the upcoming soccer tournament and at the likely impact of major global sports events soon to be staged in the United States, with Matt Winkler, founder of American University’s online master’s program in sports analytics and management and former sports executive. [Advance tickets: $13.50 plus sales tax and processing fees. Available at [https://events.ticketleap.com/tickets/profsandpints/dc-world-cup](https://events.ticketleap.com/tickets/profsandpints/dc-world-cup) .] The FIFA World Cup 2026 will soon take place in several cities throughout the U.S., Canada and Mexico. Come to Profs and Pints to get an industry insider’s perspective on it and other global sports events being hosted by American cities, including the 2028 Summer Olympics in Los Angeles and the 2034 Winter Olympics in Salt Lake City. Learn about the preparation for these events, about their projected economic and cultural impact, and about remaining uncertainties surrounding them with Matt Winkler, a scholar and teacher of sports management and business with years of experience working with the World Cup, the Olympics, and various professional sports leagues. He’ll discuss issues related to the FIFA World Cup’s governance, site preparation, security, fan management, and tourist visas, and he’ll weigh how the $13 billion dollars in revenue projected to be generated by the tournament compares to the costs of staging 104 games between 48 countries. He’ll delve into how the tournament symbolizes a pivotal moment in the evolution of soccer in America, with global games broadcast all over American television channels and streaming services. You’ll learn how the 1994 World Cup in the United States significantly boosted soccer’s popularity—leading to increased youth participation and the establishment of Major League Soccer—and how the sport has continued to rapidly gain traction here in recent years. We’ll consider how the World Cup marks the beginning of an unprecedented run of major global sports events in the U.S., including not just summer and winter Olympics but, in 2031, the U.S.-hosted FIFA Women’s World Cup and 2033 men’s and women’s rugby World Cups. Among the questions Winkler will tackle: How will the U.S.-Israel attacks on Iran affect the World Cup? How will tickets sell, and at what price? (Doors: $17, or $15 with a student ID. Listed time is for doors. The talk starts 30 minutes later.) Image: Soccer being played in New Jersey’s MetLife Stadium, one of the venues hosting the 2026 FIFA World Cup.
Team Network Bethesda-Rockville Rainmakers – In-Person Business Networking
Team Network Bethesda-Rockville Rainmakers – In-Person Business Networking
**🐺🤝🇺🇸💼 Team Network Bethesda-Rockville Rainmakers ("BRR")** **Weekly Professional Networking In\-Person – First Tuesdays \| 8:00 AM – 9:30 AM** **Start your Tuesday morning with energy, opportunity, and the power of purposeful networking.** **Each month, Team Network Bethesda-Rockville Rainmakers ("BRR") hosts a dynamic In-Person Business networking meeting designed to help serious professionals build relationships, exchange introductions, and grow their businesses.** **At Team Network, we believe that business grows through relationships built on Know-Like-Trust. Our meetings are structured, engaging, and focused on helping members become the answer when someone asks: “Do you know a great professional who can help with this?”** **These meetings bring together entrepreneurs, professionals, and business leaders who believe that:** **• If you have time to breathe, you have time to network** **• Quantity has a quality of its own** **• Consistent weekly engagement creates powerful referral relationships** **During the meeting you will experience:** **✅ Structured professional introductions** **✅ Referral opportunities and relationship building** **✅ Insight from high-level professionals across industries** **✅ Accountability and business development momentum** **✅ A welcoming but serious environment for professionals who want to grow** **☕Monthly In-Person Meeting** **On the first Tuesday of every month, Team Network Bethesda Rockville Rainmakers meets in person at the the Silver Diner RIO giving members and visitors the opportunity to strengthen relationships face-to-face in a professional and engaging environment.** **👥 Visitors Welcome** **Professionals who are not yet members of Team Network are invited to attend up to two meetings as a guest. After that, those interested in continuing with the group are encouraged to apply for membership and claim their professional seat.** **Team Network is designed for professionals seeking a long-term marketing and business development cornerstone for their business.** **Make this the year you Join the Team and Run with a Pack! 🐺🤝🇺🇸💪** **In\-Person \| 8\-9:30 am \| Silver Diner RIO:** 9811 Washingtonian Blvd suite l-10, Gaithersburg, MD 20878 **Team Network Bethesda-Rockville Rainmakers ("BRR")** **Bring your energy, bring your introductions, and come ready to grow.**

Marketing Segmentation Events This Week

Discover what is happening in the next few days

FRIDAY Gen X  Social [PLEASE READ 🙏]
FRIDAY Gen X Social [PLEASE READ 🙏]
This is where you meet the area's 30, 40 and 50 years young; 30 somethings, 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well! ***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.*** We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required. We have the discretion to decide entry. Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN! They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:) Unacceptable Attire: 1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits 2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts. 3. Sportswear: Jerseys, team logos, and other sport-specific attire 4. Beachwear: shorts, tank tops, swimwear, and revealing clothing 5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed 6. Timberlands and Steel Toed Shoes. DETAILS : * We will have a registration station and check you in. * Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box. PARKING INFO Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY. ***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).***
FRIDAY 40s & Up Social [PLEASE READ 🙏]
FRIDAY 40s & Up Social [PLEASE READ 🙏]
This is where you meet the area's 40 and 50 years young; 40 somethings, 50 [somethings.......as](http://somethings.......as/) they are known as GENERATION Xers....., who are active, self accomplished, sophisticated, young at heart, empty nesters; who would like to do things and enjoy life; who has got time and could afford it as well! ***GRAB A DRINK AND YOU WILL BE ALL SET TO ENJOY THE EVENT. YOU NEED TO GRAB AT LEAST A DRINK OR A FOOD ITEM :) To get the event going and show support. We know that you like our events. P.S. : We have non-alcoholic drinks as well.*** We have a tiny venue and we hit capacity often and early arrival is suggested. Direct RSVP required. We have the discretion to decide entry. Many of you were not born while we were partying:) The profile picture of this invite was taken while we were having a blast. One of our members was buying us rounds of shots. He almost spent $ 1K just on shots. LET US DO IT AGAIN! They also make us feel loved and honored, by serving, one of our signature cocktails, which is named after us - MerTini:) It will be one of the featured cocktails. Ask your bartenders:) DETAILS : * We will have a registration station and check you in. * Most of our members complained about people writing in the comment box. Since it sends notification to all attendees. If you have any questions, send a message to the organizers. Don't write in the comment box. DRESS CODE : Unacceptable Attire: 1. Athletic Clothing: This Includes gym attire, sweatpants, yoga pants, and tracksuits 2. Baggy Clothing: Clothing that is excessively loose-fitting or oversized, such as baggy jeans, sagging sweatpants or oversized t-shirts. 3. Sportswear: Jerseys, team logos, and other sport-specific attire 4. Beachwear: shorts, tank tops, swimwear, and revealing clothing 5. Flip Flops: Open-toe sandals, thong sandals, and flip flops are not allowed 6. Timberlands and Steel Toed Shoes. PARKING INFO Parking might be a challenge and the event involves drinking. We highly encourage you to take a public transportation, taxi service or a ride share. DRINK RESPONSIBLY. ***N.B. : We have ZERO TOLERANCE for solicitation. We don't allow anyone to run their own agenda at the Event. If you are interested to promote/sponsor/collaborate; contact us via ([info@merevents.com](http://info@merevents.com/)).*** [) [) [) [) [) [) [) [) [) [) http://photos3.meetupstatic.com/photos/event/9/3/d/600_440642365.jpeg http://photos1.meetupstatic.com/photos/event/9/3/6/600_440642358.jpeg http://photos3.meetupstatic.com/photos/event/8/e/e/600_440642286.jpeg http://photos4.meetupstatic.com/photos/event/8/5/9/600_440642137.jpeg http://photos2.meetupstatic.com/photos/event/7/8/f/600_440641935.jpeg
Pie Shop Presents
ASTRONAUT CLASS W/ SANDMAN SLEEPS, GIGI MARIE
Pie Shop Presents ASTRONAUT CLASS W/ SANDMAN SLEEPS, GIGI MARIE
Sandman Sleeps is coming to DC June 4th & it’s going to be THE show to kick off your summer!! Join the crowd at Pie Shop & also do some good. PunkItForward.Org will be donating $5 for EVERY ADVANCE TICKET SOLD to DC Migrant Mutual Aid, so grab those tickets NOW: ✨🎟️✨👉 https://www.pieshopdc.com/shows/astronaut-class-w-sandman-sleeps-gigi-marie-04-jun Meet this killer lineup: Astronaut Class (alt rock with an astro twist) Space-based rockers, Astronaut Class, have come down from orbit with their debut album in hand. After years of playing together in various groups, longtime friends and crew mates Sean Lazer (vocals/drums), Zach Bogley (guitar), Jake Rohme (keys/vocals), James Bartolotta (bass), Chase Illig (guitar), and Harrison Fletcher (drums) have joined space-forces to create the universe's first interstellar band. Sandman Sleeps (dreamy indie alt rock) Sandman Sleeps is an indie/alternative rock band blending dreamy textures with atmospheric guitars, a tightly woven rhythmic pulse, and emotionally grounded songwriting. Formed in Nashville by sisters Cristina Peck and Alex Peck, the band later expanded with Zack Jones, shaping a more cinematic and immersive sound. Gigi Marie (garage glam punk) Gigi Marie is “DC’s favorite red head rock n roller” according to DC radio DJ Reddy Kilowatt!! A finalist for two Wammie Awards this year for Best Punk Song with “Miss Black Lagoon” and Best Rock Album with “All Things Night & Beautiful”, she’s thrilled to be bringing her Garage-Glam-Punkette attitude to Pie Shop!
ONLINE LIVE- Word Game Party (Word Twist, Categories, Rebus and more)
ONLINE LIVE- Word Game Party (Word Twist, Categories, Rebus and more)
**\*GET TICKETS AT - [https://www.socialevents123.com/event-details.aspx?id=13425#tix](https://www.socialevents123.com/event-details.aspx?id=13425#tix)** (Multiple Meetup groups are co-organizing so the RSVP's shown are just a very small portion attending. .) Do you like word games and enjoy playing with others? Then this is your opportunity to have some fun online playing word games our Live Word Game Night Party. These will include Word Twist, Categories, Rebus and more. We will email you everything you need to play! You will also get to socialize and make other friends all from the safety and comfort of your home! Plus, winners receive Amazon Gift Cards, free events, and more! **\*GET TICKETS AT - [https://www.socialevents123.com/event-details.aspx?id=13425#tix](https://www.socialevents123.com/event-details.aspx?id=13425#tix)** \*After you purchase ticket, you will get the zoom link ON DAY OF THE EVENT. $15- $20 depending on how early you register for ticket. HOW IT WORKS: This completely online event will be LIVE and you will be able to see and hear the other participants while playing. In addition you get to meet and interact with other participants. You can attend via a computer/ webcam or smartphone/iPad/tablet. At game time, your host will show you a word search board. Your goal is to come up with as many words as you can within the specified time frame. We will have multiple rounds of play and have a system to also virtually introduce you to other participants. The people who made the most words, will get a raffle ticket for a chance to win a prize at the end of the event. You also can earn raffle tickets for audience participation and finding certain bonus words. Winners receive Amazon Gift Cards, free events, and more! We will also play several other games including Word Twist, Categories, Rebus and more. **RSVPS on here are NOT reflective of actual attendance as this is a mlulti group event. \*GET TICKETS AT - [https://www.socialevents123.com/event-details.aspx?id=13425#tix](https://www.socialevents123.com/event-details.aspx?id=13425#tix)**
Shadowdark Campaign: Gunderholfen and Other Adventures
Shadowdark Campaign: Gunderholfen and Other Adventures
A biweekly open-table **West Marches Shadowdark campaign** based mainly on a collection of OSR adventures written by G. Hawkins. **What You'll Need:** 1. *(Recommended):* A laptop, tablet or phone (I will bring a power strip for charging). We will be using a virtual table-top (Owlbear Rodeo), which does not require installation or an account. Alternatively, players can forego the VTT and play using a "Theatre-of-the-Mind" approach. 2. *(Optional)* The *Shadowdark RPG Core Rulebook* or a downloaded copy of the free *[Player Quickstart Guide](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf))))*[.](http://%5B%5Bhttps//%5Bwww.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D%5D(www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D))(%5B%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D)(%5Bhttps://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf%5D(https://www.thearcanelibrary.com/collections/shadowdark-core-rules/products/shadowdark-rpg-quickstart-set-pdf)))) 3. **Character design:** Players will roll character stats in person, either with physical dice or using the character-creation-rolls channel in my Discord server. Characters start at level 1. Players can create a stable of up to three characters to choose for use in sessions. If a character dies, a new character can be created (at level 1) as above. I recommend that created characters be entered into the online Shadowdark character creation resource *[[Shadowdarklings.net](http://shadowdarklings.net/)]([https://shadowdarklings.net/create](https://shadowdarklings.net/create))* for long-term storage and updating between sessions. 4. You can bring physical dice or use the VTT built-in dice roller.
Open Bar & Seminar (Free but RSVP required)
Open Bar & Seminar (Free but RSVP required)
After hosting successful events, I always think that we could have done better and relate it to our day to day life and make it educational. In this connection, I wanted to show off my investment and trade hat and organize series of Happy Hours around Investment & Trade. We will have speakers from different sectors and industries, at each Happy Hour. At this particular event, the speakers will discuss retirement savings with an overview of annuities and how they can be used in retirement. Topics will include: - Today’s retirement savings challenges and approaches - Sources of income in retirement - Annuities and how they can be utilized for retirement savings and income • RSVP is required. The address will be sent to members who RSVPed, before the Event. Enjoy!
On https://blackecon101.podbean.com/ every Thursday at 6 pm
On https://blackecon101.podbean.com/ every Thursday at 6 pm
• What we'll do On https://blackecon101.podbean.com/ Thursdays at 6 pm. discussing the economy....

Marketing Segmentation Events Near You

Connect with your local Marketing Segmentation community

Marketing Monday Networking
Marketing Monday Networking
Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)
Data & Analytics Wednesday - Finding Product Insights
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)
Lewis Center Networking Lunch
Lewis Center Networking Lunch
Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)
Stop Guessing: A Product Person's Guide to AI Adoption
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###
Let's Discover the Discovery District
Let's Discover the Discovery District
PBR Cowboy Bar
PBR Cowboy Bar