Marketing Strategy

**PLEASE MAKE SURE TO BOOK YOUR TICKET IN ADVANCE TO ATTEND THE EVENT. YOU CAN RESERVE YOUR SPOT HERE. [https://www.eventbrite.co.uk/e/1981928942820?aff=oddtdtcreator](https://www.eventbrite.co.uk/e/1981928942820?aff=oddtdtcreator)** Join us for an exclusive Pharma Networking Event in London, bringing together startup founders, investors, researchers, and industry professionals shaping the future of pharmaceuticals and biotech. Whether you're developing new drug therapies, AI-driven healthcare solutions, or innovative pharmaceutical technologies, this event is designed to foster strategic connections, investment opportunities, and industry collaboration. **What to expect:** **High-Impact Networking** – Engage with pharma founders, investors, and professionals in a collaborative setting. **1-Minute Elevator Pitches** – Startups will have the chance to introduce their business, highlight their innovation, and connect with investors and partners. **Investment & Funding Opportunities** – Meet investors seeking high-growth pharma startups and breakthrough medical innovations. **Industry Insights & Market Trends** – Discuss advancements in drug development, AI in pharma, regulatory changes, biotech innovations, and more. **Strategic Partnerships** – Find research collaborators, regulatory advisors, and commercialization experts to help scale your venture. **Who should attend?** * **Pharma & Biotech Startup Founders** – Entrepreneurs developing **new therapeutics, AI-driven pharma solutions, or innovative drug delivery technologies**. * **Investors & Venture Capitalists** – Seeking **disruptive startups and groundbreaking innovations in pharmaceuticals and life sciences**. * **Pharmaceutical Industry Professionals** – Engaging with **startups, researchers, and investors** to explore business opportunities. * **Regulatory & Compliance Experts** – Providing guidance on **clinical trials, market entry, and pharmaceutical regulations**. * **Product Development & Commercialization Specialists** – Helping **startups bring pharmaceutical solutions to market**. * **Scientists & Research Institutions** – Translating **cutting-edge research into real-world pharma applications**. **Why attend?** Expand Your Network – Connect with key players in the pharma and biotech industry to accelerate your business or career. Access Investment & Business Growth Opportunities – Meet investors ready to support breakthrough pharmaceutical innovations. Gain Insights from Industry Leaders – Stay informed on emerging trends, challenges, and technological advancements in the sector. Find the Right Partners – Whether it’s funding, regulatory support, research collaborations, or commercialization strategies, this event connects you with the right people. Spaces are limited—secure your spot today and be part of London’s thriving pharma and biotech ecosystem. What to join this event and all our future events for **FREE**? Join **The Business Minds Membership** to unlock free entry to all our 290+ yearly networking events, plus exclusive networking opportunities. Learn more: [https://thebusinessminds.co.uk/membership](https://thebusinessminds.co.uk/membership "https://thebusinessminds.co.uk/membership"). How our event works: You are invited to join the dedicated Whatsapp group for the event and start networking before the actual event. This event will be hosted till 9pm; the key to making the most of speed friending is to follow up with your contacts over time to develop friendships. Dress code is either business or office attire or smart casual, no T-shirts, no trainers. If you have any questions email contact@thebusinessminds.co.uk Ticket for 1 person allows 1 person to enter the venue from 7pm Business Minds is looking to connect with suitable venues for our networking events. So if you are a venue in central London and would be interested in a collaboration with us then please email us contact@thebusinessminds.co.uk Please Note: **Tickets need to be bought online and are not available at the door.**

Hi everyone, We hope everyone's year has gotten off to a great start. We'd love to invite you to our after-work networking event on Monday 9th March for a quick drink and a chat after the workday is done! This event will be relaxed and informal, with the chance to meet and connect with other Women in Product London members. Please join us at [The Jack Horner Pub ](https://www.jackhornerpub.co.uk/)on Tottenham Court Road (nearest station), on Monday from 6:00pm until around 8:00pm. Spaces are limited so please make sure you book now. As this event is not sponsored, any food or drinks you order will need to be paid for at the bar. See you soon The WIP London team x

Play basketball every Monday after work in a modern central London sports hall. This is suitable for beginners and low intermediate level players. You need to book your place on our website using a bank card, PayPal, or Apple Pay. Note that we manage bookings and post updates on the booking page on our website, not on meetup: https://playfit.co.uk/w/basketball/ CONTACT: If you have any questions or need help booking your place then message us on Whatsapp (https://wa.me/message/WMVRULBIR7TJA1) or send us an email through our website (https://playfit.co.uk/w/contact). NEWSLETTER: Subscribe to our newsletter to stay informed about upcoming recreational games, tournaments, leagues and coaching sessions, as well as events and exclusive offers: https://playfit.co.uk/newsletter

Join us for some fun, competitive, but friendly games at our 4-court sports hall. We use Yonex Mavis 600 Nylon shuttles during the 2-hour session. **PAYMENT** * **Session Fee: £9** * We are cashless, kindly pay the session fee **by midnight** on the night before the session. You are welcome to pay early! You can even pay when you book! See our About page for the full process. * If no payment is received, you will be removed and may even be liable for a late cancellation fee if your spot is not taken. * Please use **“your meetup name + date of event”** as payment reference * **Account name:** Thomas Lam * **Sort code:** 04-00-03 * **Account number:** 7478 8608 **LATE CANCELLATION OR NO-SHOW** * **All** **no-shows or late cancellations** (24 hrs or less) will be charged if your spot is not taken by someone else - you will have a title next to your name with the amount and date owed. * Members with 2 no shows/late cancellations will be removed from the group unless outstanding payment is received * **The late cancellation policy** is set up to discourage last-minute cancellations and therefore applies with or without the presence of a waitlist * **Note:** If you are on the Waitlist and a spot becomes available, you will automatically be bumped onto the On list provided the event has not yet started. It is your responsibility to **remove yourself from the waitlist** if you can no longer make it to avoid being charged a no-show if someone cancels late. **PLAYING** * Please wait to be marked off before entering the hall. * Sessions are to finish promptly on the hour by school requests. * If you finish a match with 5 minutes to go, please start packing up instead of starting a new game. **RACKET HIRE** * Please note that we won't be hiring out rackets, so kindly bring your own racket. **PARKING** * There is parking available, but it is now paid parking. Parking is opposite the entrance. Please check the signs for parking payment instructions. **TRACK & TRACE** * We will collect your phone number on-site. Your phone number will also be used in case of fire to contact you if you have not made it to the fire evacuation areas. You can see maps at the venue. We are excited to see you guys on the court! Team LSBC

Join our weekly social basketball run, full court 5 v 5 with 3 teams, all levels welcome! Please join this game using the free GameOn Active app ([download here](https://gameonactive.co.uk/connect.html)) which is a free app we use to organise the run. The Carpenters and Dockland Centre is only a few minutes walk from Stratford underground / DLR / train station. On arrival, please let reception know that you are there for a basketball session and you will be let through, at the courts please ask for Eduard. We look forward to balling with you there!

**BOOK HERE**: https://sportas.co.uk/games/42138 **Game Description:** Please be aware that our sessions are also on our own mobile app. Therefore, the number of participants you currently see may not reflect the total number of participants. Elevate your volleyball skills at our adult coaching sessions! Led by expert coaches, our sessions cater to all levels, from beginners to experienced players. Develop your technique, agility, and teamwork through drills and gameplay. Join our vibrant community and unleash your full potential on the court. Let's play, learn, and excel together. **Rules** By booking this session, you acknowledge and agree to comply with our terms and conditions, privacy policies, and cancellation policy, which can be found below. Terms & Conditions at: https://www.littlegiantsvc.com/terms-and-conditions Privacy Policy at: https://www.littlegiantsvc.com/privacy-policy

**PLEASE MAKE SURE TO BOOK YOUR TICKET IN ADVANCE TO ATTEND THE EVENT. YOU CAN RESERVE YOUR SPOT HERE. [https://www.eventbrite.co.uk/e/1981704900704?aff=oddtdtcreator](https://www.eventbrite.co.uk/e/1981704900704?aff=oddtdtcreator)** Join us for an exciting evening in London dedicated to fostering connections within the biotech industry at the **BioTech Startups, Investors, Innovators & Professionals Networking Event** **Event Highlights:** **1-Minute Elevator Pitch:** Founders will have the opportunity to give a quick, 1-minute pitch to investors and industry professionals, showcasing their biotech innovations and needs. Make a strong first impression and open doors to deeper conversations. **Industry Networking:** Connect with a diverse array of professionals from the biotech ecosystem, including R&D, healthcare, legal, finance, and marketing, who can provide essential support to accelerate your growth. **Cutting-Edge Insights:** Gain knowledge on the latest trends and breakthroughs in biotech by exchanging ideas with industry experts and peers. **Strategic Partnerships:** Discover potential partners who can offer services or collaboration opportunities to help you achieve your business goals. **Who Should Attend?** 1. **Biotech Startup Founders:** Entrepreneurs in biotech, life sciences, and healthcare sectors looking to expand their networks, gain guidance, or connect with investors. 2. **Investors and VCs:** Individuals and firms interested in discovering and investing in high-potential biotech startups with groundbreaking innovations. 3. **Biotech Professionals:** Scientists, researchers, engineers, and other experts involved in the development and application of biotech solutions. 4. **Service Providers:** Professionals offering services like legal, financial, marketing, or technical expertise, who are interested in supporting and collaborating with biotech startups. 5. **Industry Enthusiasts and Innovators:** Anyone passionate about the biotech sector and its potential to drive transformative change in healthcare, agriculture, and beyond. **Why Attend?** **Build Your Network:** Expand your connections within London’s biotech community by meeting fellow founders, investors, and industry professionals. **Access Growth Opportunities:** Find the support, advice, and resources that can help address challenges and accelerate your startup’s trajectory. **Gain Practical Insights:** Learn from the experiences of others in the industry and stay informed on emerging trends that impact the future of biotech. **Make Meaningful Connections:** Meet partners and collaborators who can provide critical resources and expertise to help your biotech venture thrive. **Knowledge Sharing**: Share your experiences and knowledge with fellow professionals during informal knowledge-sharing sessions. Learn from each other's successes and challenges to grow both professionally and personally. The event will be held in a sophisticated and vibrant venue, adorned with modern decor and equipped with state-of-the-art facilities to ensure your comfort and convenience throughout the day. Spaces are limited—reserve your spot today to join this dynamic gathering and help shape the future of biotechnology! **Register now** to secure your spot and be part of this transformative networking experience. **Tickets need to be bought online and are not available at the door!** How our event works: 7.00pm - When you arrive your name will be checked off the guest list, the host will direct everyone to the reserved area and explain how the event will work. 7.30pm – Event starts, you will be introduced to each other in a nice relaxed environment in the semi private reserved area. 10 pm - Event ends, all guests are welcome to stay and enjoy chatting with each other. This event will be hosted till 9pm; the key to making the most of speed friending is to follow up with your contacts over time to develop friendships. Dress code is either business or office attire or smart casual, no T-shirts, no trainers. If you have any questions email contact@thebusinessminds.co.uk Ticket for 1 person allows 1 person to enter the venue from 7pm **Please Note:** **Tickets need to be bought online and are not available at the door!**

**We are back in London!** After an incredible London edition last April and really fun stops in Berlin and Amsterdam, we're returning to London for an evening of knowledge sharing and peer networking. **📅 Tuesday\, 10 March \| 6–8pm 📍 DeepL HQ\, London Soho** **Topic of the Evening:** Influencer Marketing in B2B Demand Gen B2B creator marketing is having a moment and we've got two leaders who are living it to share creative ideas and practical tips. [Jennifer Phan](https://www.linkedin.com/in/jenniferphn/) is the Co-founder & CEO of Passionfroot, the agentic infrastructure for creator-led GTM. Passionfroot is trusted by modern B2B marketing and growth teams at Figma, Replit and ElevenLabs to scale creator-led growth across LinkedIn, newsletters, YouTube, and emerging channels - turning trusted voices into a measurable, repeatable growth engine. [Lisa Vecchio](https://www.linkedin.com/in/lisavecchio/) is the Senior Director, Marketing at VEED, the AI-powered video creation platform empowering marketing teams to create high-quality content effortlessly. A CIM Chartered Marketer with over 20 years of global marketing experience, Lisa has led marketing for SaaS and high-growth companies like Aircall, Hootsuite, and Expedia Group. **What to Expect** Full agenda coming soon. Expect interactive panel, actionable takeaways and plenty of pizza to brighten your Tuesday evening 🍕 Spots are limited, grab yours now and come ready to learn from each other. See you there! [Stan](https://www.linkedin.com/in/eustachybielecki/) & the DeepL Team

**AI on Tap: Real AI. Real People. Real Beer.** **📍** London’s monthly meetup for AI-curious business minds *Cut through the AI noise - over a pint.* ***Tired of AI hype and jargon? So are we.*** AI on Tap is a no-BS meetup for London’s business leaders, managers, entrepreneurs, and knowledge workers who want to understand how AI is actually being used in the real world - without needing a computer science degree. No pitches. No slides. No tech bro talk. ***What to Expect*** Imagine a night down the pub with those mates of yours who’re actually doing AI – not just talking about it. You’ll meet leaders and technologists from London’s business community who are in the trenches every day, putting AI to work. They’ve seen what works and how to make it happen; what flops and how to avoid it. Now they’re here to share – pint in hand. **🎯 "Pick a Problem" panel discussion** Before the event, you’ll have the chance to submit your thorniest AI challenge – then vote on which problems the room tackles first. Our expert panel will dig into the top-voted challenges live on the night, share what they’ve seen work (and fail), and give you practical next steps. *Your problems. Honest answers. Usable solutions.* **🏆 "Wins & Bins" lightning round** Got an AI gem that’s saving you hours? A tool that actually delivers? We’ll pass the mic around for quick-fire tips from the room – the stuff that’s working (or what to avoid), shared by the people using it. *Two minutes, one tip, everyone learns.* **🤝 "Sip Sync" on-on-ones** Want a guaranteed chat with one of our expert hosts? No awkward hovering required. Book a 5-minute slot on the night, grab a drink, and talk through your AI challenges – see if there’s a fit to keep the conversation going. *Totally optional, zero pressure, pint in hand.* ***What You'll Walk Away With*** *Stories from the trenches* Hear from local leaders actually using AI – from streamlining operations to scaling sales. What’s working, what’s not, and what they’d do differently. *Ideas you can use tomorrow* Practical stuff you can immediately try in your own business – no fluff, just value. *People who get it* Like-minded professionals navigating the same AI questions and challenges. Share what you’ve tried, ask what you’re stuck on, and figure it out together. *Great beer and a relaxed vibe* The Old Ivy House is a proper London pub with a cracking beer selection. Grab a pint and settle in for an evening of laid-back, intelligent conversation. ***Who's It For?*** Whether you’re leading a team or just getting curious, if you want to understand AI’s real-world impact, you’re welcome here: * Business leaders trying to make sense of AI’s potential * Managers exploring tools to improve productivity * Founders and entrepreneurs experimenting with AI * Knowledge workers who want to stay relevant * Anyone interested in practical, human-first AI conversations *No technical background required - we speak human, not code.* ***Event Details*** 📅 **When:** Wednesday, March 11th, 6:00–9:00 PM (doors open from 5:30 pm) 📍 **Where:** The Old Ivy House: 166 Goswell Rd, London EC1V 7DT 🍺 **What to bring:** Yourself, your questions, and a thirst for both insight and beer 💰 **Cost:** £39 🎯 **Format:** Expert panel + lightning tips + mingling + optional one-on-one chats with hosts ***Why We’re Doing This*** We believe that businesses using AI will replace those that don’t - and the ones that thrive will be the ones that learn fast, adapt faster, and support each other along the way. **AI on Tap** is an initiative of **Proof to Production**, a community dedicated to helping business leaders share practical AI stories from the frontlines - no theory, just results. ***Ready to see what AI can really do for your business?*** Grab a pint and join the conversation. 👋 First-timers especially welcome!

***In partnership with MentorX*** A practical, hands-on session for founders and business owners who want to transform unpredictable sales into **clear, scalable systems powered by AI, automation, and repeatable organic growth**. No hype. No complicated funnels. Just structured thinking that helps your business generate consistent opportunities — even when you’re not actively selling. ## Why Attend? Most businesses don’t actually have a sales problem. They have a **system problem**. This focused session is designed for decision-makers who want: * Predictable lead generation * Reduced founder dependency * Scalable processes that work in real life, not just on slides Clear frameworks. Real execution. ## What You’ll Receive (Free) 🎁 * **200+ ready-to-use sales and automation templates** * **Business Owner Habit Tracker (Excel)** to build consistency and execution * **Practical frameworks** you can immediately adapt to your own business You won’t leave with just ideas — you’ll leave with **months of direction**. ## What We’ll Cover 📌 Three short, implementation-focused sessions: * **Systemising sales in the AI era**: Move from random outreach to structured, measurable pipelines. * **Reducing founder dependency through automation**: So growth continues without constant manual effort. * **Designing repeatable, scalable sales processes**: Workflows your current — and future — team can actually follow. * **Designing Organic Growth Systems with SEO in the AI Era**: How to turn search visibility, AI, and structured content into a repeatable engine for sustainable business growth. ## Networking & Atmosphere 🤝 Between sessions, you’ll connect with other business owners in a **relaxed, informal environment**. Complimentary drinks and light refreshments include: * Red & white wine * Prosecco * Bottled beer * Soft drinks * Olives, nuts, and crisps Comfortable, focused, and built for real conversations. ## Final Note This meetup is a **clear thinking space for founders who want scalable sales and sustainable organic growth** — without burnout or unnecessary complexity. If you’re ready to build systems that grow your business quietly in the background, this room is for you.

**Join the London Investors and Traders Group for an afternoon of discussion and networking focused on trading and investing** Whether you are a short-term trader or a long-term investor, this event offers a platform to discuss market trends, exchange ideas and strategies, and potentially collaborate on future trade and investment projects. Don't miss this opportunity to enhance your trading and investing knowledge and skills while making valuable connections in the trading and investing community. **This event is only for members who have posted RSVPs here.** (Please change your RSVPs early if you are unable to attend so that some of those on the waitlist could) **AGENDA** **15.00 Meet Greet and Network** **16:30 Discussion** Topics for Talks & Discussion: **Current Developments** in the Financial Markets **Active, Passive & Systematic** Investing Strategies **Trading Strategies for** Short, Medium & long-term **Followed by Q&A** **18:30 Close** **We look forward to meeting you at this event!** *(We are a peer group of Investors and Traders, not an advisory service)*

Product Is… is BACK! After a break since April last year, we're excited to return in 2026 with lots of really interesting new themes and discussions to be had. Let's start with one. Here's the thing: you've been learning to write better prompts. But what if the prompt is the easy bit? What if context is where all the real work lives - and what if product people are the only ones who know how to do it properly? Will Chan, Senior Product Manager at Risk Ledger and organiser of the AI Signals meetup, will lead us through why context engineering might be the most important skill you're not thinking about. This event will be at Synechron's office on the seventh floor, 95 Gresham Street, London, EC2V 7NA. A massive thank you to Synechron for providing the venue. Doors open at 6:30 PM, we kick off at 7:00 PM, and wrap up by 8:30 PM. Drinks and snacks will be provided. Come ready for proper discussion, new connections, and ideas worth thinking about. \-\-\- THE THEME \- PRODUCT IS\.\.\. PROMPT AND CONTEXT ENGINEERING \-\-\- For product managers, designers, and researchers, context is everything. Context is the currency that sets product people apart from other disciplines like development or commercial teams. Product professionals need to understand the widest range of contexts - from users to business to implementation. As AI tools become embedded in our work, something interesting is emerging. To create effective prompts, context has to be injected accurately. But here's where things get fascinating - you may need to create prompts to create context to create prompts. It's turtles all the way down. The more time you spend using AI in products, the more you find yourself going back in your process. You're creating prompts for the final prompt, for the output you need to be as effective as possible. You might spend longer creating the prompt than doing the work itself. Join us as we explore what context engineering means for product people. How do you manage context in a rapidly changing world? What does this look like in a qualitative world where product people live in the grey area? Is context engineering the right term, or is it something else entirely? These are the questions we'll be tackling together. \-\-\- THE SPEAKER \- WILL CHAN \-\-\- Will is a Senior Product Manager at Risk Ledger and organiser of the AI Signals meetup. With over 10 years of experience building and scaling SaaS products in regulated, data-heavy environments, Will specialises in taking complex problems and turning them into products that drive measurable outcomes. Across legaltech, telecoms, workforce management, and retail media, Will has led discovery through delivery for AI and automation initiatives, improving adoption, containment, conversion, and operational efficiency at scale. Most recently, he's owned AI strategy and delivery for customer-facing platforms, doubling feature adoption and embedding AI safely into real workflows rather than demos or prototypes. Alongside delivery, Will enjoys developing product talent. He's coached PMs, shaped product playbooks, and led teams through clearer discovery, prioritisation, and execution practices. Will is passionate about practical AI application and real customer impact over hype. \-\-\-\-\-\-\-\- ABOUT 'PRODUCT IS\.\.\.' \-\-\-\-\-\-\-\- PMs, UX & UI designers, user researchers, developers - you like to dream big when it comes to digital products… Now it's time share your perspective! 'Product is…' grounds itself in informed, knowledgeable context and healthy conversation - vital ingredients to tech success. One keynote speaker sets the tone on a theme of less travelled subject matter before all attendees add their perspective during the second half of round table-style discussion. Don't expect standard tech meetup fare like "How to improve your CV/Portfolio for that dream job at Facebook" or "How this new framework/approach will improve your workflow" - this meetup is food for the mind, but also a place to meet like-minded big-thinkers! We welcome everyone who works in tech - EVERYONE has a valuable perspective that we learn from. \-\-\-\-\-\-\-\- WHY WE CHARGE FOR TICKETS \-\-\-\-\-\-\-\- We do not aim to make a profit from this meetup, our goal is to create healthy and interesting conversations, meet new people and make new connections. Speakers and the organising team give up their time free of charge to ensure the events are enjoyable for all. A small charge is required for attendance - this allows the organisation team to cover overheads, including the Meetup.com subscription, plus food and drink for the evening.

This is not just a class. This is your chance to start a real online business. We will teach you how to build and market your own online store. If you choose to continue with us, we will build your full store for FREE for 12 months. **Why This Course Is Different** This course is created by the people who built the tools: • **Getshop Today** \- A UK eCommerce platform \(we build your store\) • **Brand Backie** \- An AI marketing tool \(we teach you how to promote your products\) • In official partnership with Tide bank. We are not just teachers. We built the technology you will use. **Course Structure** 📍 In person - Canary Wharf, London Two focused afternoons. Clear plan. Real setup. **🗓 Saturday (4:00-7:00 PM) - Introduction** In this 3-hour session, you will learn: • How to start an online business • How online stores work • Dropshipping vs selling your own products • How to market/promote your products • How selling on multiple platforms increases sales • Live demonstrations At the end, you decide if you want to move forward. **The Opportunity (If You Join)** At the end of Day 1, you decide if you want to take the Opportunity. To move forward and start building your store, you will open a Tide business account at the end of Day 1. This gives you the proper business bank account you need to run your store legally and professionally. This unlocks: **OPTION 1 - Sell Your Own Products** We will: • Build your online store • Train you to manage it • Train you in marketing using Brand Backie • Set up your Temu seller account • Open your Temu shop You receive: ✅ 12 months free online store ✅ 18 months free Temu shop ✅ Full marketing training *** **OPTION 2 - Dropshipping** We will: • Build your online store • Connect it to eBay and TikTok Shop • Train you on marketing • Show you how to grow across platforms You receive: ✅ 12 months free store ✅ eBay integration ✅ TikTok Shop integration ✅ 12 months free Temu shop (no dropshipping products on Temu) **🗓 Sunday (4:00-7:00 PM) - Masterclass** Only for those who join the Opportunity. You get: • Advanced setup support • Marketing deep dive • Step-by-step launch guidance • Clear roadmap to go live **What Makes This Powerful** You get: • UK-built technology • 12-18 months of tools free • Multi-platform selling setup • Direct access to the founders • A real business built from day one This is not theory. We build it with you. **Requirements** • Bring your laptop • Basic computer skills • Arrive on time (we follow a step-by-step system) If you are serious about starting an online business, this is your chance. Spaces are limited. **Register now!**

**When nothing happens: Bayesian approaches to testing for "no effect"** We are delighted to have Mircea Zloteanu for the first Bayesian Mixer of 2026, please register here: https://www.tickettailor.com/events/bayesianmixer/2066946 **Abstract:** Non-significant p-values do not constitute evidence for the absence of an effect, yet researchers often wish to make claims about “no difference.” Often this will lead to publications that make incorrect statements (i.e., claim no difference when the data is just uncertain) or even deter researchers from pursuing specific hypotheses or publish their work. This talk presents Bayesian alternatives for evaluating null results. First, I demonstrate Bayes Equivalence Tests for interval (composite) hypotheses. Second, I illustrate the default Bayesian t-test method relying on model comparison (using the JZS Bayes factor), showing how routine analyses can quantify evidence for or against a point null. Third, I introduce posterior-based equivalence testing using the Region of Practical Equivalence (ROPE) via bayestestR. Together, these approaches provide principled tools for publishing credible null findings. **Bio:** Mircea Zloteanu is a Lecturer in Psychology and Criminology at King’s College London, where his focus is on Research Methods and Statistics. He received his PhD in Experimental Psychology from University College London and has previously held posts at UCL, Teesside University, and Kingston University. His recent work focuses on meta-research, statistical methodology, and improving research practice, with particular emphasis on Bayesian methods, equivalence testing, and transparent reporting. Mircea is actively involved in the open science movement as UK Reproducibility Network Local Co-Lead and a member of ReproducibiliTea, promoting reproducible, rigorous, and cumulative psychological science.

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. [Add to Calendar](evolvecolumbus.eventcalendarapp.com) What to Expect: \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

**Confidence in Bloom: How Creativity Builds Confidence** What happens when creativity becomes an intentional practice? In this month’s Confidence Lab, we’ll gather at **Petals That Inspire: The Flourish Studio** for an evening exploring the connection between creativity and confidence. How making with our hands, engaging our senses, and allowing space for expression can shift how we see ourselves and what we believe is possible. Our featured speaker, **Amanda Lorenzetti**, owner of Petals That Inspire, will share how creativity has shaped her own confidence journey and why creative environments play such a powerful role in well-being, resilience, and personal growth. Drawing from her work leading an experience-driven floral studio and a community-centered workforce development program, Amanda will reflect on creativity as both a personal and collective catalyst. Amanda will also guide us through a **hands-on floral design experience**, creating a fresh arrangement in a wide mouth mason jar. No prior floral experience is needed, just curiosity and a willingness to engage the process. This evening is an invitation to slow down, create, and reconnect with the part of yourself that grows through care, attention, and imagination. You’ll leave with a floral arrangement to take home, and a deeper understanding of how confidence can be cultivated through creative practices. **Featured Speaker: Amanda Lorenzetti** Amanda Lorenzetti is the owner and founder of [Petals That Inspire](https://www.petalsthatinspire.com/) and The Flourish Studio, a social enterprise florist based in Columbus, Ohio. She brings more than a decade of experience in wedding and event sales, paired with hands-on expertise in floral and event design. Amanda’s connection to the floral industry began early, spending time alongside her godmother, a professional florist on the East Coast. After earning her business degree, she returned to her hometown in Connecticut to work as a floral and event designer, blending creative artistry with strong operational and client-focused skills. In 2020, Amanda returned to the floral industry with a renewed purpose, driven by a desire to build a business rooted in creativity, community impact, and sustainability. During this pivotal time, she founded Petals That Inspire—an innovative floral concept that reimagines the traditional florist model by combining event florals, workshops, and experiential offerings with a mission-centered approach to workforce development. Today, Petals That Inspire is a thriving social enterprise known for its thoughtful design, educational experiences, and commitment to empowering young adults facing barriers to entry in the workforce. Amanda is deeply passionate about building businesses that are both profitable and purpose-driven, and she leverages her strong business acumen to create a scalable & sustainable model that inspires creativity while giving back to the community. **What is Confidence Lab?** Confidence Lab is a monthly community experience for bold, thoughtful leaders building confidence from the inside out. Whether you’re launching a business, leading a team, navigating change, or simply striving to show up more fully—you belong here. Our work demands clarity, courage, and conviction—but the pace of daily life can erode our sense of self. Confidence Lab creates space to reflect, reconnect, and grow with others doing purpose-driven work. It’s designed for entrepreneurs, nonprofit leaders, creatives, corporate professionals, activists, and anyone ready to lead with authenticity and impact. ***Please note:*** *All are welcome! If cost is a concern, please use promo code PUBLIC to access a free ticket—we want you to join us.*

One of the most valuable parts of this community is the opportunity to think out loud with other product professionals. This session is built for exactly that. As we wrap up the quarter, it’s a great time to pause and reflect. What’s on track? What needs adjustment? Where could a small shift create bigger impact? Join fellow product professionals for a focused, interactive conversation designed to help you recalibrate for the next quarter. You’ll have the opportunity to share where you are, hear how others are thinking through similar challenges, and gain fresh perspective you can bring back to your team and organization. We’ll gather at 8:00AM, with discussion starting promptly at 8:15AM. 📍 First Watch - 7227 N High St Located in: The Shops at Worthington Ample parking is available. Food and beverages will be available for purchase. Start your morning with clarity and connection — we hope to see you there! ☀️

## Hey Columbus WIP peeps! ## Are you ready for an event that actually gives you what you asked for?? **\-\-\-\-\-\-** **A Small-group coaching conversations for women in product navigating growth, leadership, and career decisions.** **March 10 \| 5:30–8:00 PM** **Rev1 -- NEW SPACE** **330 Rush Alley #100** **Parking Options:** • **Rev1 at The Peninsula** • **Starling St. Garage South** – 377 W. Capital St. • **LAZ Parking (COSI)** – 50 Belle St. • **LAZ Parking Limited** – 375 W. State St. • **Veterans Memorial Lot** – 300 W. Broad St. • **Metered Street Parking** **What moves are you making?** A promotion you’re working toward. A role change you’re considering. A bigger leadership opportunity. A conversation that needs to happen. A decision that’s been sitting in the back of your mind. For our Q1 Women in Product Columbus event, we’re creating space to actually work through those moments. **Making Moves** is an evening of focused, facilitated coaching conversations with experienced mentors from our local product community. This isn’t a panel. It’s not passive networking. It’s small-group dialogue designed to be thoughtful, practical, and worth your time. Here’s how it will work: • You’ll choose a topic that reflects what you’re navigating right now • You’ll join a small coaching circle (5–7 participants) • Each circle is led by a mentor who has lived experience in that area • We’ll run two rounds so you can go deeper or explore a second conversation ### Coaching Topics: • Communicating the Value of Your Work (or Team) • Career Transitions & What’s Next • Growing Into Leadership • Staying Relevant as Technology (and AI) Changes • Getting Alignment and Decisions from Leadership Our goal is simple: you leave with clearer thinking, practical perspective, and at least one next step you feel confident about. Space in each circle will be limited to keep conversations meaningful. If this sounds like the kind of room you’ve been wanting to be in, we’d love to see you on March 10. RSVP here! [https://community.womenpm.org/c/all-local-events/making-moves-a-columbus-wip-event](https://community.womenpm.org/c/all-local-events/making-moves-a-columbus-wip-event "https://community.womenpm.org/c/all-local-events/making-moves-a-columbus-wip-event") *And if you haven't joined the WIP group - do that too, would ya?!?!* — Your Columbus Chapter Leads - Amber, Leah and Liz!

Have a small business? Ever wish you could just ask some questions around how to grow your business, get more customers or just know what the freak you are doing with sales? Now is your chance!! Every month we are hosting the "Ask an Expert" at the Columbus Metro Library, Main campus. I will be there to answer your Sales related questions. Drop-in for sales coaching designed to help small business owners, entrepreneurs, and sales professionals sharpen their sales approach. Whether you have questions on how to refine your pitch, are looking to close deals more quickly, or are working on building better client relationships, Smashing Your Sales Goals Coaches are here to help. Drop-in to get expert insights, actionable strategies and real-time solutions to grow your business and generate higher profits. Drop-In Sales Coaching is FREE + OPEN to the public. No appointment needed. First come, first served. EPIC Learning created. Accelerate Columbus supported.