Marketing Strategy

Join us for MarTech London on Wednesday, 4 March, from 6:30pm at Mercure London Hyde Park, where we’ll explore how MarTech leaders are tackling one of the industry’s biggest challenges: securing and sustaining stakeholder buy-in and executive sponsorship. Building and maintaining executive sponsorship is critical to unlocking MarTech value, yet it remains one of the toughest hurdles organisations face. In this session, guest speaker Ed Ryan from Nisbets will share practical lessons from his experience securing sponsorship, including what’s worked, what hasn’t, and the key insights he’s learned along the way. **What You’ll Learn** Ed will share practical insights drawn from real-world experience, exploring how MarTech leaders successfully secure and sustain executive sponsorship to unlock long-term value. **You’ll gain actionable insights on how to:** * Build compelling business cases that resonate with senior stakeholders * Secure and maintain executive sponsorship to support MarTech initiatives * Navigate organisational challenges and competing priorities * Apply proven lessons and practical approaches to accelerate stakeholder buy-in and impact During this evening, sponsored by Dexata, VWO / AB Tasty, explore how leading organisations are overcoming sponsorship barriers, building internal momentum, and driving measurable MarTech success. RSVP now to connect with fellow MarTech professionals and leave with practical ideas you can apply straight away. **Speakers** **Ed Ryan \| [LinkedIn](https://www.linkedin.com/in/ed-ryan-ab242558/)** Group Head of Customer Insight, Nisbets **About his talk:** *"Navigating the Challenges of Getting Buy-in"* In this session, Ed will share his experience navigating one of the biggest barriers to MarTech success: securing and sustaining stakeholder buy-in. Drawing on real-world examples, he’ll explore the practical strategies, lessons learned, and common pitfalls organisations face when building internal support for data and MarTech initiatives. Attendees will leave with tangible approaches to influencing stakeholders, building momentum, and demonstrating value to drive lasting impact. **About Ed:** Ed Ryan is Group Head of Customer Insight at Nisbets, where he leads customer insight and performance strategy across the UK, Europe and ANZ markets. With over a decade at Nisbets, Ed specialises in customer segmentation, marketing effectiveness, and leveraging data to improve customer experience and commercial outcomes. He has played a key role in advancing the organisation’s data and MarTech capabilities, helping to demonstrate measurable ROI and drive stakeholder buy-in for transformation initiatives. **Maxime Carenton \| [LinkedIn ](https://www.linkedin.com/in/maximecarenton/)***+ Special Guest from AB Tasty* Head of Strategic Accounts, VWO **About their talk:** “How do you build buy-in for experimentation when priorities compete and confidence is fragile?” Drawing on cross-customer insights, this session with Maxime Carenton, Head of Strategic Accounts at VWO, and a special guest from AB Tasty, explores the most common objections teams face when driving experimentation programmes, how successful organisations build internal alignment, and what’s changed when it comes to securing confidence and consensus at scale. Expect practical lessons, recurring patterns observed across organisations, and a forward-looking perspective on navigating buy-in challenges in an evolving experimentation landscape.

If you’ve recently stepped into leadership, you’re probably facing decisions that feel heavier than expected. Not because they’re complicated. Because they involve trade-offs. You might be circling: * A hire you’re unsure about * A pricing change with ripple effects * A pivot that feels risky * A messy internal process * A trade-off with no clean answer This is a small, facilitated working session (max 3 participants). We take real decisions and think them through properly. Not networking. Not theory. Not pitching. Structured thinking. ### Format • 3 participants • Each brings one real decision • We clarify the actual problem • Separate facts from assumptions • Map options and consequences • Identify trade-offs • Define the next move

Join us for a relaxed, women-only networking evening in Canary Wharf. Connect with women in business, finance and tech in a calm, lightly structured setting over complimentary drinks. This event is ideal whether you’re already running a business, building your career, or exploring your next step in business, finance or tech. 4 March - International Women's Day Edition with special perks and talks (TBC soon). **Limited to 30 women. Drinks included.** **Please note:** The physical GMax Card is not included with this early bird free ticket and is available to paid attendees only. *** ## About the Event This women-only networking event brings together female entrepreneurs, founders and professionals from business, finance and technology for meaningful, face-to-face conversations in London. The atmosphere is friendly and professional, with optional icebreakers and plenty of space for relaxed networking. *** ## Why Attend? * Connect with like-minded women in business, finance and tech * Meet female founders, business owners and professionals * Share ideas, experiences and opportunities * Build genuine, long-term professional relationships * Enjoy a welcoming evening with complimentary drinks **Private WhatsApp Group (310+ members)** Event attendees receive exclusive access to our women-in-business WhatsApp group to stay connected, discover female-led businesses, receive event updates and access special offers. *** ## Venue **Sierra Quebec Bravo, Canary Wharf** A modern business hub in London’s financial district with a calm, low-noise atmosphere - ideal for networking and conversation. Easily accessible via DLR, Jubilee and Elizabeth lines. *** ## Organisers Organised by female partners of tech startups: * **GMax Card** – Digital business cards * **Ciitab** – AI tool for LinkedIn networking automation * **Getshop Today** – UK-based eCommerce platform **Please note:** The physical GMax Card is not included with this early bird free ticket and is available to paid attendees only. *** ## Agenda **6:00 – 7:15 PM** Informal networking over drinks (Ask reception for the women’s networking meetup) **7:15 – 7:45 PM** Optional icebreakers. Quick intro round - everyone gets to introduce themselves to all in 30 seconds. **7:45 – 9:00 PM** Continued informal networking *** ## Important Information * **Women-only event** held in a dedicated, calm section of the venue but other guests may be present in nearby areas * **Dress code:** Smart casual / professional recommended * **Photos & videos:** Media may be captured for promotion. Please let us know if you prefer not to be included * **Please note:** The physical GMax Card is not included with this early bird free ticket and is available to paid attendees only. *** We look forward to welcoming you for an inspiring evening of connection and conversation. **Register early - spaces are limited to 30 women.** Don’t forget to **[join our group](https://www.meetup.com/london-entrepreneur-startup-network-tech-business-ecommerce/)** for future events.

Join our weekly social basketball run, full court 5 v 5 with 3 teams, all levels welcome! Please join this game using the free GameOn Active app ([download here](https://gameonactive.co.uk/connect.html)) which is a free app we use to organise the run. The Carpenters and Dockland Centre is only a few minutes walk from Stratford underground / DLR / train station. On arrival, please let reception know that you are there for a basketball session and you will be let through, at the courts please ask for Eduard. We look forward to balling with you there!

**RSVP TO ATTEND THIS EVENT. ALL TICKETS MUST BE PURCHASED IN ADVANCE TO ATTEND THIS EVENT..** **Welcome to Socialite Connections –** **Business Networking: Health Care, Wellness Industry** Join us for an extraordinary networking experience designed exclusively for passionate professionals in the **health care and wellness industry** ecosystem! This dynamic event is your gateway to connecting, collaborating, and catalysing transformative opportunities across cutting-edge industries. Socialite Connections connects the dots between industry experts, entrepreneurs, and organizations, fostering meaningful connections, collaborations, and insights that drive progress and improvement in the healthcare and wellness sector. You must book a ticket via the link: https://fatso.ma/3ld1 Book here via: https://www.eventbrite.co.uk/e/10business-networking-health-care-wellness-industry-at-temper-tickets-1982072611537?aff=oddtdtcreator **We start the event at 6.00pm with a warm welcome.** Having an open-minded approach is ideal, as it will enable you to establish new connections. We have hired the private room downstairs. **Temper Covent Garden** \- Located in Covent Garden on Mercer Walk\. Like its sister restaurants in Soho and City, temper Covent Garden features an open grill where chefs cook ethically-sourced meat. Similar to the other sites, this location also focuses on tacos, meat and fire. **Event Schedule** **18:00 – 20:30 \| When you arrive\,** your name will be checked off the guest list, you will be given a name badge and you will be introduced to each other. **19:00 – 19:30 \| One Minute Elevator Pitch:** All attendees will be given the opportunity to introduce themselves to everyone in the room to talk about your startups or ideals. (Pitch starts at 19.00pm sharp, please dont be late) **19:30pm \- 20:30 \| Network & chill: I**t will be a free form event where guests can mingle amongst each other in a relaxed environment, when the pitches are finished. **Why Attend?** Expand your network within the **health and wellness industry**. Gain insights, discover new opportunities, and connect with like-minded professionals. Foster meaningful relationships and drive personal and professional growth while making meaningful professional connections. Potential Partnership Opportunities, gain insights into Emerging Industry Trends. **One Minute Elevator Pitch:** All attendees will be given the opportunity to introduce themselves to everyone in the room talk about your startups or ideals. (Pitch starts at 19:00pm sharp, please dont be late) **Who Should Attend?** This event brings together experts and enthusiasts from the healthcare, wellness industry to share knowledge, ideas, and opportunities in a supportive environment. **Health Care Professionals, Wellness Experts, Entrepreneurs & Investors, Health & Wellness Entrepreneurs, Wellness Technology Experts, Healthcare Practitioners, Nutrition Specialists, Wellness Coaches, Startups & Founders, Working Professionals.** **Tickets are limited to just 40 attendees.** We like to make sure everyone gets the opportunity to talk to each other. You must book a ticket via the link: https://fatso.ma/3ld1 Book here via: https://www.eventbrite.co.uk/e/10business-networking-health-care-wellness-industry-at-temper-tickets-1982072611537?aff=oddtdtcreator You are invited to join the dedicated Whatsapp group for the event and start networking before the actual event. Register now to secure your spot and be part of this transformative networking experience! **Tickets need to be bought online in advance to attend this event. Tickets are not available at the door.** **Refund policy: There is no refund at this event. Your ticket can be reassigned to another person of your choice.**

Join us for some fun, competitive, but friendly games at our 4-court sports hall. We use Hybrid Kawasaki Kong 500's during the 3-hour session. **PAYMENT** * **Session Fee: £12** * We are cashless, kindly pay the session fee **by midnight** on the night before the session. You are welcome to pay early! You can even pay when you book! See our About page for the full process. * If no payment is received, you will be removed and may even be liable for a late cancellation fee if your spot is not taken. * Please use **“your meetup name + date of event”** as payment reference * **Account name:** Thomas Lam * **Sort code:** 04-00-03 * **Account number:** 7478 8608 **LATE CANCELLATION OR NO-SHOW** * **All** **no-shows or late cancellations** (24 hrs or less) will be charged if your spot is not taken by someone else - you will have a title next to your name with the amount and date owed. * Members with 2 no shows/late cancellations will be removed from the group unless outstanding payment is received * **The late cancellation policy** is set up to discourage last-minute cancellations and therefore applies with or without the presence of a waitlist * **Note:** If you are on the Waitlist and a spot becomes available, you will automatically be bumped onto the On list provided the event has not yet started. It is your responsibility to **remove yourself from the waitlist** if you can no longer make it to avoid being charged a no-show if someone cancels late. **PLAYING** * Please wait to be marked off before entering the hall. * Sessions are to finish promptly on the hour by school requests. * If you finish a match with 5 minutes to go, please start packing up instead of starting a new game. **RACKET HIRE** * Please note that we won't be hiring out rackets, so kindly bring your own racket. **PARKING** * There is parking available, but it is now paid parking. Parking is opposite the entrance. Please check the signs for parking payment instructions. **TRACK & TRACE** * We will collect your phone number on-site. Your phone number will also be used in case of fire to contact you if you have not made it to the fire evacuation areas. You can see maps at the venue. We are excited to see you guys on the court! Team LSBC

🖖 A quick heads up! We usually have 10 plus people, and we game through the night, DM us for the link the group WhatsApp 🎲👫 **Weekly Board Gaming Night in Islington!** 🎲👫 Hey Board Gamers! Are you ready to roll the dice and embark on thrilling adventures right here in London? Join us for a fantastic evening of strategy, fun, and camaraderie at our **Weekly Board Games Night** in Islington! 🌟 📍 **Venue:** The Marquess Tavern, Islington, London 🚶‍♂️ Just a 7-minute stroll from the nearest station! 🗓️ **When:** Every Week from 5pm - 10:30pm We're all about those intricate Euro-style games and modern classics that challenge the mind and spirit. Whether you're a seasoned player of **Scythe**, a master builder in **Catan**, a strategic traveller in **Ticket to Ride**, or ruling the dunes in **Dune Imperium**, we've got a spot for you at our table! 🎲🏰 What to Expect: - A cozy evening at the Marquess Tavern 🍻, a perfect backdrop for our gaming escapades. - A variety of games available, but feel free to bring your favorites to share with the group! 🕹️ - A friendly, welcoming atmosphere where you can dive deep into games and make new friends. 👭👬 This meet is perfect for those who: - Are new to gaming but want to learn and play in a friendly group 🫶 - Love Euro-style board games and modern classics 🌍 - Are looking for a regular group to enjoy board gaming 🎉 - Want to meet other like-minded individuals in a relaxed setting 🤝 👉 Spots are limited, so RSVP now to secure your place at the gaming table! Let's make this a weekly highlight! Can't wait to see you there and get our game on! 🚀 📢 Spread the word and bring your friends – the more, the merrier! See you at The Marquess! 🎲♥️

More Infro and Sign: https://www.eventbrite.co.uk/e/from-insight-to-impact-womens-health-design-jam-manchester-tickets-1982205961390?aff=ebdsoporgprofile

**PLEASE NOTE that we are now hosting our games on Sportas.** **BOOK HERE:** https://sportas.co.uk/organiser/east-village-basketball/games **Game Description:** Ready to hit the court, level up your game and meet fellow ballers? Join us at East Village Basketball 🏀 every Sunday, 5:30pm - 7:30pm at Harris Chobham Academy Sports Hall in Stratford, London. **👥 Stay Connected!** Join our WhatsApp group for updates, discounts, waitlist alerts and community banter: [https://chat.whatsapp.com/KoCHcbG51YWKtTNgNblydH](https://chat.whatsapp.com/KoCHcbG51YWKtTNgNblydH) Any questions, feel free to WhatsApp me directly on +44 (seven) 365 804 810 **What to Expect:** ⚡ 2 hours of non-stop pickup games ⛹️ Half-court games (4x4) on both sides 💪 Friendly competition in a fun, positive environment 🥇 Open to mixed adults (18+) - whether you’re sharpening your skills or shaking off the rust! 🏀 Players should at least be familiar with basic offence, defence and basketball rules 🏆 Max 20 players per session (spots go fast, so book early) **Important Notes:** 🕔 Sports hall doors open at 5:20pm - head in, get changed and warm up 🏀 We aim to start games by 5:40pm, so please arrive by 5:20pm to be ready 🚫 If you’re feeling unwell or have COVID symptoms, please stay home 💧 Bring your own water bottle 🚨 Please don't arrive TOO early - the hall is used just before us and staff need time to prepare the court. **Getting Here:** 📍 Entrance: Corner of Celebration Avenue and Temple Mills Lane. Google Maps - [https://maps.app.goo.gl/AfCZZzEG734J9gko7](https://maps.app.goo.gl/AfCZZzEG734J9gko7) 🅿️ Parking: Pay-and-display available across the road. 🚇 Nearest Tube Stations: Stratford, Stratford International (DLR) & Leyton **Safety** Participation is at your own risk. If you have any health concerns, consult a health professional before joining. **Rules** 4 x 4 half-court games on 2 half courts, with 4 teams of 5 players. Time: 5-min games (running clock) Scoring: 1s and 2s. Substitutions: One sub rotates in after each game. Fouls: Offence calls fouls. Disputed calls: For major disagreements, challenger shoots a 3-pointer to resolve the issue. See you Sunday! ✌️🏀

**THE GUESTLIST** **Private Curated & Matched Social Events** We’re launching a new wave of private, curated and matched events across London. Small group socials. Activity & games nights. Live music. Food experiences. UK day trips. International trips and much more. Most of these will **not** be listed publicly on Meetup. This page is the gateway. **HOW IT WORKS:** 1. RSVP to this event. 2. Leave a short intro comment below. 3. We’ll DM you a quick 60-second form so we can match you to the right events. **EXAMPLE:** Hi, I’m *[Name]*. Based in *[Area]*. I’m into *[Drinks/Games/Food/Music/Day trips/Travel/Other]*. I'm available mostly *[Weekdays/Fri/Sat/Sun]*. **WHY COMMENT?** We are building curated groups based on: **• Interests • Location • Availability • Vibes** People who engage get priority invites and access to private event drops. **WE'RE ALSO GIVING AWAY:** • Event tickets • Trip discounts • Gift cards • Partner prizes Winners are selected from engaged members. This isn’t a generic high-volume drinks meetup. It’s **curated**. It’s **matched**. It’s **intentional**. If you’re ready for better socials, **RSVP now**!

Join our weekly social basketball run, full court 5 v 5 with 3 teams, all levels welcome! Please join this game using the free GameOn Active app ([download here](https://gameonactive.co.uk/connect.html)) which is a free app we use to organise the run. The Carpenters and Dockland Centre is only a few minutes walk from Stratford underground / DLR / train station. On arrival, please let reception know that you are there for a basketball session and you will be let through, at the courts please ask for Eduard. We look forward to balling with you there!

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. [Add to Calendar](evolvecolumbus.eventcalendarapp.com) What to Expect: \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

One of the most valuable parts of this community is the opportunity to think out loud with other product professionals. This session is built for exactly that. As we wrap up the quarter, it’s a great time to pause and reflect. What’s on track? What needs adjustment? Where could a small shift create bigger impact? Join fellow product professionals for a focused, interactive conversation designed to help you recalibrate for the next quarter. You’ll have the opportunity to share where you are, hear how others are thinking through similar challenges, and gain fresh perspective you can bring back to your team and organization. We’ll gather at 8:00AM, with discussion starting promptly at 8:15AM. 📍 First Watch - 7227 N High St Located in: The Shops at Worthington Ample parking is available. Food and beverages will be available for purchase. Start your morning with clarity and connection — we hope to see you there! ☀️

## Hey Columbus WIP peeps! ## Are you ready for an event that actually gives you what you asked for?? **\-\-\-\-\-\-** **A Small-group coaching conversations for women in product navigating growth, leadership, and career decisions.** **March 10 \| 5:30–8:00 PM** **Rev1 -- NEW SPACE** **330 Rush Alley #100** **Parking Options:** • **Rev1 at The Peninsula** • **Starling St. Garage South** – 377 W. Capital St. • **LAZ Parking (COSI)** – 50 Belle St. • **LAZ Parking Limited** – 375 W. State St. • **Veterans Memorial Lot** – 300 W. Broad St. • **Metered Street Parking** **What moves are you making?** A promotion you’re working toward. A role change you’re considering. A bigger leadership opportunity. A conversation that needs to happen. A decision that’s been sitting in the back of your mind. For our Q1 Women in Product Columbus event, we’re creating space to actually work through those moments. **Making Moves** is an evening of focused, facilitated coaching conversations with experienced mentors from our local product community. This isn’t a panel. It’s not passive networking. It’s small-group dialogue designed to be thoughtful, practical, and worth your time. Here’s how it will work: • You’ll choose a topic that reflects what you’re navigating right now • You’ll join a small coaching circle (5–7 participants) • Each circle is led by a mentor who has lived experience in that area • We’ll run two rounds so you can go deeper or explore a second conversation ### Coaching Topics: • Communicating the Value of Your Work (or Team) • Career Transitions & What’s Next • Growing Into Leadership • Staying Relevant as Technology (and AI) Changes • Getting Alignment and Decisions from Leadership Our goal is simple: you leave with clearer thinking, practical perspective, and at least one next step you feel confident about. Space in each circle will be limited to keep conversations meaningful. If this sounds like the kind of room you’ve been wanting to be in, we’d love to see you on March 10. RSVP here! [https://community.womenpm.org/c/all-local-events/making-moves-a-columbus-wip-event](https://community.womenpm.org/c/all-local-events/making-moves-a-columbus-wip-event "https://community.womenpm.org/c/all-local-events/making-moves-a-columbus-wip-event") *And if you haven't joined the WIP group - do that too, would ya?!?!* — Your Columbus Chapter Leads - Amber, Leah and Liz!

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. **[Add to Calendar](https://www.evolvewomensnetwork.com/columbus-oh.html)** **What to Expect:** \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

**Google Analytics Alternatives** Is it finally time to make the switch away from Google Analytics? Two-and-a-half years ago Jason Packer asked this question at Columbus Web Analytics Wednesday. Since then: Google’s Universal Analytics has been sunset, we’ve changed our name to Columbus Data & Analytics Wednesday, and Jason has released two editions of his book “Google Analytics Alternatives”. Fresh off the release of the 2nd edition of his book, we thought it was time to re-open this conversation. While people love to complain about it, GA’s market share has remained relatively constant (at least in the United States). Why is that? You won’t find any complaints about GA4 in this talk, but rather an overview of what’s currently available in the market and how to frame your decision-making process. We’ll also be giving out some free copies of Jason’s book! So even if you’ve got a “GA4Lyfe” tattoo (no judgement), there’s free books to go with the free pizza and beer. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!