Marketing

Come for Networking. Stay for the Music 🎶 It's Not What You Know, It's Who You Know or so they say ... your network matters. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-group-meetup)** Connect with business owners, leaders and industry experts in a friendly and fun environment 🤝🏻 **Join an evening where nobody left behind, stand on side or feels lonely.** Have a friendly chat while sipping your favorite drink, and still make meaningful business connections. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-group-meetup)** Dress your best for a fun evening at the best venues in Dubai and get ready to pose for an #instaphoto 📷 **How many people attend?** We get 100 people on average in all our events and invite our members on Meetup and other platforms. Members of other groups who RSVP are included as guests to give an idea of expected numbers. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-group-meetup)** **Network After Work is a great platform, where you can:** * Grow your network and business. * Have great conversations and make new friends. * Meet your next client, partner, vendor, investor, and more. **Who should attend?** * Business owners. * Business Leaders. * Industry experts. *PS. Humble excuse from JOB Seekers.* **Registration** ✅ RSVP on Meetup. ✅ [Join WhatsApp group (971 55 539 4811)](https://jo.my/whatsapp-group-meetup) *Just like any event, slots are limited. RSVP and complete your registration at the earliest.* Happy Networking 😊

Let's Step away from screens and step into real conversations. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/wa-coffee)** ​We’re hosting a **special coffee meetup** to meet new people, spark genuine connections, and share laughter in an **elegant café setting** 🌿🎶 **​Imagine this 👇** * ​A cozy evening with soft music playing in the background. * ​An elegant café atmosphere with warm lighting and stylish décor. * ​Coffee, tea, or your favorite drink in hand. * ​A room full of open-minded, amazing people ready to connect. It’s about **meeting new friends**, enjoying great vibes, and discovering the magic of spontaneous connection. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/wa-coffee)** ​Because sometimes, all it takes is a cup of coffee to turn strangers into friends. 💫 **​✨ Expect the unexpected:** * ​Fun conversation starters that keep things flowing. * ​Stories from people you never imagined you’d meet. * ​Surprising laughter that carries long after the night is over. ​So grab your favorite drink, take a seat, and let the conversations flow. **Registration** ✅ RSVP on Meetup. ✅ [Join WhatsApp group (+971 55 539 4811)](https://jo.my/wa-coffee) *Just like any event, slots are limited. RSVP and complete your registration at the earliest.* Happy Coffee 😊

​The Room is a private, invite-only gathering a carefully selected circle of extraordinary people. Register and get more details! Approval Required **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/wa-the-room)** ​It’s a space designed for real conversations, aligned minds, and meaningful connection. * ​Every guest is carefully selected. * ​It's not a public event! It's not open networking. * ​Curated to protect the integrity of the experience. ​It is a carefully designed environment where meaningful conversations unfold naturally, and connections are built on alignment rather than agenda. \-\-\- ​Meet people who are driven by curiosity, ambition, and the desire to grow alongside others who understand the journey. ​👥 **Who’s in the room:** * ​Visionary entrepreneurs & founders * ​Exceptional leaders & decision-makers * ​Investors, operators & future builders * ​Professionals driven by curiosity, ambition, and growth ​All brought together for one reason! Meaningful connection beyond surface-level conversation. \-\-\- Register and get more details! Approval Required **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/wa-the-room)** \-\-\- ​The experience is calm, refined, and intelligent. From lighting to music to flow, everything is considered. ​✨ **What to expect:** * ​Conversations that flow naturally * ​Introductions made with intention * ​Quality over quantity & depth over noise * ​An atmosphere designed for depth, not noise. ​This is a space where presence matters more than performance. Where listening is valued more than speaking and ambition is shared — not displayed. \-\-\- ​If you’ve been invited, it’s because you belong. ​Welcome to **The Room**! Where ambition finds its circle. **Registration** ✅ RSVP on Meetup. ✅ [Join WhatsApp group (971 55 539 4811)](https://jo.my/wa-the-room) ​We're looking forward to welcome you to **The Room!**

Let's Step away from screens and step into real conversations. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/wa-coffee)** ​We’re hosting a **special coffee meetup** to meet new people, spark genuine connections, and share laughter in an **elegant café setting** 🌿🎶 **​Imagine this 👇** * ​A cozy evening with soft music playing in the background. * ​An elegant café atmosphere with warm lighting and stylish décor. * ​Coffee, tea, or your favorite drink in hand. * ​A room full of open-minded, amazing people ready to connect. It’s about **meeting new friends**, enjoying great vibes, and discovering the magic of spontaneous connection. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/wa-coffee)** ​Because sometimes, all it takes is a cup of coffee to turn strangers into friends. 💫 **​✨ Expect the unexpected:** * ​Fun conversation starters that keep things flowing. * ​Stories from people you never imagined you’d meet. * ​Surprising laughter that carries long after the night is over. ​So grab your favorite drink, take a seat, and let the conversations flow. **Registration** ✅ RSVP on Meetup. ✅ [Join WhatsApp group (+971 55 539 4811)](https://jo.my/wa-coffee) *Just like any event, slots are limited. RSVP and complete your registration at the earliest.* Happy Coffee 😊

Let's Step away from screens and step into real conversations. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/wa-coffee)** ​We’re hosting a **special coffee meetup** to meet new people, spark genuine connections, and share laughter in an **elegant café setting** 🌿🎶 **​Imagine this 👇** * ​A cozy evening with soft music playing in the background. * ​An elegant café atmosphere with warm lighting and stylish décor. * ​Coffee, tea, or your favorite drink in hand. * ​A room full of open-minded, amazing people ready to connect. It’s about **meeting new friends**, enjoying great vibes, and discovering the magic of spontaneous connection. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/wa-coffee)** ​Because sometimes, all it takes is a cup of coffee to turn strangers into friends. 💫 **​✨ Expect the unexpected:** * ​Fun conversation starters that keep things flowing. * ​Stories from people you never imagined you’d meet. * ​Surprising laughter that carries long after the night is over. ​So grab your favorite drink, take a seat, and let the conversations flow. **Registration** ✅ RSVP on Meetup. ✅ [Join WhatsApp group (+971 55 539 4811)](https://jo.my/wa-coffee) *Just like any event, slots are limited. RSVP and complete your registration at the earliest.* Happy Coffee 😊

Freindly basketball Game indoors Game for both gender and all levels 🏀 2 Hours Refree available **Please join our WhatsApp community 👇** https://chat.whatsapp.com/KmLfGw3KDSCKW9Mwv98L4v **Message admin issam on WhatsApp** 0506319390 Entry fee 50AED Including free waterr

​Step into a vibrant dining gathering where great people, exceptional cuisine, and effortless conversations come together in a stylish and welcoming setting. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-dubai-foodies)** ​Our dining socials are curated experiences bringing together ambitious, curious, and socially intelligent people. * ​Stylish setting designed for social energy. Room full of great and interesting people. Environment where connections happen effortlessly. ​Because the best nights happen when the right people come together. Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-dubai-foodies)** ​Expect a diverse mix of interesting people including entrepreneurs, ambitious professionals, and creatives. ​👥 **Who you’ll meet** * ​People who enjoy meaningful conversations. Individuals open to meeting inspiring personalities. A socially intelligent and vibrant crowd. ​But more importantly, they share something in common: Curiosity, ambition, and great social energy. **Registration** ✅ RSVP on Meetup. ✅ [Join WhatsApp group (+971 55 539 4811)](https://jo.my/whatsapp-dubai-foodies) *Just like any event, slots are limited. RSVP and complete your registration at the earliest.* Happy Dining 😊

This is a paid event and will be deleted from here. Pls register on the link below. **Reserve;** https://supcon2.eventbrite.com/?aff=Meetup **QUESTIONS ?** Pls Reach out to; Ridhi - [https://wa.me/971552525078](https://wa.me/971525012234) ( WhatsApp Only)

Come for Networking. Stay for the Music 🎶 Step into the spotlight at this Marketing Industry Night, a networking event for marketing leaders. Register and get more details! **[Join our WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/marketing-whatsapp-meetup)** Connect with fellow marketing leaders, industry experts and influencers, and marketing mavens in a friendly and fun environment 🤝🏻 **🤝 Networking Opportunities** Join us for an evening of sophistication and connection, where professionals will have the exclusive opportunity to network, meet fellow marketing leaders, and forge invaluable connections that drive marketing innovation and excellence. Whether you're seeking new career opportunities, strategic partnerships, or simply looking to exchange insights and best practices, this event provides the perfect platform to make valuable connections that drive success. Register and get more details! **[Join our WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/marketing-whatsapp-meetup)** **🌟 Marketing Insights** Gain exclusive insights and inspiration to the latest trends, strategies, and innovations shaping the future of marketing, and learn how to leverage these insights to stay ahead of the curve and drive growth in your organization. **Join an evening where nobody left behind, stand on the side or feels lonely.** Have a friendly chat while sipping your favorite drink, and still make meaningful business connections. Dress your best for a fun evening at the best venues in Dubai and get ready to pose for an #instaphoto 📷 Register and get more details! **[Join our WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/marketing-whatsapp-meetup)** **Marketing Industry Night is a great platform, where you can:** * Expand your professional network by connecting with industry leaders and fellow marketing professionals. * Discover new strategies, trends, and innovations shaping the future of marketing. * Capture valuable memories and build lasting relationships through curated networking opportunities and social activities. **Registration** ✅ RSVP on Meetup. ✅ [Join WhatsApp group (+971 55 539 4811)](https://jo.my/marketing-whatsapp-meetup) *Just like any event, slots are limited. RSVP and complete your registration at the earliest.* Happy Networking 😊

\***Introduce & Socializing At Coffee – Newvision**\* Meet new people and – creating fresh connection, Language and Culture Exchange and More. It’s a free but please do buy a cup of coffee. \***Every FRI Morning:- 08:00 AM**\* \***Location**\*:- Vida Residence Restaurant DMCC Metro Marina Next to Horizon Tower and Yacht Club \***Location - Google Map**\*:\***https://goo.gl/maps/Mzd9WBRhohZoWJoM6**\* \***Register:-**\* it \***by joining whatsup group https://chat.whatsapp.com/KkwCXqhkQGN2xVW0inzQzl**\* \***Contact Whatsup**\*: +971 524982943 (Dushyant) +971 561186716 (Mona)

YOU ARE INVITED, EVENT BY INVITATION ONLY. Networking / investment / Understanding where clients are investing there money right now. There is the ability to snap up an investment in Professional Cricket Leagues, T20 & T10 Leagues + MORE, with some of the biggest players in the game that are contracted, with my clients diversifying, and my clients that enjoy making money and benefiting from unique & strong offerings. There is a wait list, yet I have been able to arrange for my clients to see this information. For my closest clients, I am sharing an introduction to a very unique investment with incredible high capital growth and high returns. I personally know the Chairman of the company and he is here in Dubai. BIG NEWS: They have just secured India and several other countries which will increase the value of the company, it’s an enormous advantage, for T20 & other big announcements to be made. This has just been officially released to a closed and private group of investors, and there is a short window before this closes. I am meeting some clients on Saturday at their office. Please register by confirming “YES”, there will be drinks, canapes, networking, discussion on the above investment and position of how clients are making money in this space. To bypass the waitlist and to attend please urgently reply with YES. Details: Address: Schon Business Park, Dubai Investment Park Date/Day: Saturday 11 april Time: 6pm-7:30pm Note, this is by INVITATION ONLY, so please reply to me and I will arrange your seat.

This is a Paid event and will be deleted from here. Please register on the link below. https://airhours.eventbrite.com[/?aff=Meetup](https://techbuiss.eventbrite.com/?aff=Meetup) QUESTIONS ? Please Reach out to; Ridhi - [https://wa.me/971552525078](https://wa.me/971525012234) ( WhatsApp Only)

Ready for a night where **business meets social energy**? Join us for the next edition of our **Business Social** 🚀 Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-group-meetup)** A curated experience where business owners, leaders, and experts come together for meaningful connections, great conversations, and an unforgettable night out ✨ ​**🌟 What to expect:** * ​Meet **fellow business owners, industry experts, and leaders** * ​Build real connections that go beyond LinkedIn 🤝 * ​Discover opportunities while enjoying amazing drinks 🍹 * ​Experience a night where **networking feels like a party** 🎉 Register and get more details! **[Join WhatsApp group (Click on Mobile / 971 55 539 4811)](https://jo.my/whatsapp-group-meetup)** ​✨ **The Vibe** No apps. No pressure! Just **authentic encounters** with people who appreciate depth, spontaneity, and fun. ​Every guest arrives not knowing who they’ll meet — but leaves with a story, a smile, and maybe even a new friend or business partner 💼❤️ ​🎉 **Think of it like this:** Bold conversations. Big energy. Even bigger chemistry. ​It’s more than just networking — it’s an **unfolding experience** where strangers become friends and opportunities turn into realities. **Registration** ✅ RSVP on Meetup. ✅ [Join WhatsApp group (971 55 539 4811)](https://jo.my/whatsapp-group-meetup) *Just like any event, slots are limited. RSVP and complete your registration at the earliest.* Happy Networking 😊

\***Business Meetup - Discover New worldwide business opportunity**\*.. \*Date\*:- \***Every Saturday\***\* \*Time\*:- \***1pm to 3pm**\* \***Location**\*:- \***AL Barsha**\* 1st floor, 105 Hassanicor building, Roche Bobbis Showroom Downstair, \***Near to Mashreq Metro & Mall of Emirate**\* \***Google Location** - **Map**\*:\***https://goo.gl/maps/p574x1xF2Jkk5on89**\* \***Register:-**\* it \***by joining whatsup group (Its Free) https://chat.whatsapp.com/EbaFL5U81r9A2dewfzHJCS**\* \*Contact Whatsup\*: +971 524982943 (Dushyant) +971 561186716 (Mona)

Free monthly networking for Columbus business owners. Real conversations, real connections, no forced formats. Space is limited. RSVP now. Most owners leave networking events with a stack of business cards and no plan. The best leads quietly slip through the cracks. Networking Night is a monthly meetup for Columbus business owners who want to build real local relationships, not just trade contact info. Every kind of local business welcome. No pitch round, no pressure, no awkward speed-networking. **This month** We are focused on referral relationships. Walk in with a clear idea of who refers people like you. Walk out having met a few owners whose work fits next to yours. **What to expect** Doors open at 6 PM. You get real conversation with other local owners, time to actually connect, and a short marketing lesson woven in. The room is reserved through 7:30 PM. **Who this is for** Any local business owner who wants to grow through relationships, not just paid ads. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Last Thursday of every month * 6:00 to 7:30 PM * COhatch Easton * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local owners build the system that keeps their phone ringing, including tracking the referral relationships built in rooms like this one. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275](https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275)

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

[ECDI Pop-Up Market Official Registration Site --> https://www.eventbrite.com/e/ecdi-pop-up-market-tickets-1986071755083](https://www.eventbrite.com/e/ecdi-pop-up-market-tickets-1986071755083) Celebrate Small Business Month by shopping local for food, drinks, and handcrafted gifts! Join us for the ECDI Pop‑Up Market, a celebration of local entrepreneurs during Small Business Month. Explore delicious food and drinks, discover handcrafted goods, and shop unique items from small businesses in your community. Whether you’re looking to support local makers, discover new favorites, or pick up a thoughtful gift, this market has something for everyone. **What you’ll find at the market:** * Local food and beverage vendors * Handcrafted goods and unique gifts * A chance to meet and support small business owners in your community * An easy, fun way to discover new local favorites [SCORE Central Ohio](https://www.score.org/ "https://www.score.org/") will also be on site to talk about their small business mentorship program. **Market Vendors:** Baked Goods * Shante Makes Body Care * [Bellas Natural Beauty Products](https://www.facebook.com/Bellasnaturalbeautyprod/ "https://www.facebook.com/Bellasnaturalbeautyprod/") Clothing & Accessories * [The Krafted Kollection](https://www.thekraftedkollection.com/ "https://www.thekraftedkollection.com") * [Loayza Elegant Jewelry](https://www.loayzaelegantjewelry.com/ "https://www.loayzaelegantjewelry.com/") * [Swahili House 254](https://www.swahilihouse254.com/ "https://www.swahilihouse254.com") Food/Beverage * [Aqua Pure Central Ohio](https://aquapurecentralohio.com/ "https://aquapurecentralohio.com") * [Better Beverage](https://betterbevshop.com/ "https://betterbevshop.com") * [Cherays Banana Pudding](https://www.facebook.com/profile.php?id=61567527322952 "https://www.facebook.com/profile.php?id=61567527322952") * [Dr. May's Thai Kitchen](https://www.drmaysthaikitchen.com/menu "https://www.drmaysthaikitchen.com/menu") * [Kronchy LLC](https://www.kronchys.com/ "https://www.kronchys.com") * [Terra Mezcal Mexican Grill](https://terra%20mezcal%20mexican%20grill/ "https://Terra Mezcal Mexican Grill") Packaged Food * [Grow to Eat, Eat to Live](https://growtoeattolive.com/ "https://growtoeattolive.com/") * [Underworld Feast](https://underworldfeast.com/ "https://underworldfeast.com/")  Since 2004, ECDI has assisted Ohio’s entrepreneurs through their one-stop-shop business services model, suited to meet the needs of all entrepreneurs, regardless of what business stage they’re in. From providing capital to entrepreneurs looking to expand their businesses, to providing focused, business-specific educational opportunities to enhance entrepreneurial skill sets, ECDI works with their clients to meet their specific needs. Whether you merely have a business idea or are opening up your fifth location, we have helped more than 15,000 entrepreneurs to take advantage of the services we provide.

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who enjoy talking to people from other countries, and those who would like to discuss international travel and culture, and who enjoy getting together for good conversations."

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)