MIDI Production

**🏢 Hosted at:** Fabric Group **🚀 Building the Wrong Thing Faster: AI and the Build Trap** AI has dramatically compressed the time it takes to build software. But it hasn't stopped us building products that nobody wants. If anything, it's accelerated the problem - to the point we've invented a new word for the output: ***slop***. Drawing on observations from Brendan's consulting work and conversations with friends at ***Google, Meta and Spotify***, He'll explore how this ***isn't really a new problem*** and why now, more than ever, we need human centricity, sound product strategy and product discovery. **🎤 Speakers:** ***Brendan Marsh*** is a Product & Org Advisor and Director at ***Organa***, where he helps organisations improve product strategy, org design and execution at scale. He previously served as ***Chief Product Officer*** of a mental health non-profit and spent five years at ***Spotify*** during its hyper-growth phase, first as an ***Agile Coach*** supporting innovation and product discovery teams and later as a ***Product Manager*** responsible for the Mac and Windows clients (40M+ MAU). ***Ruben Cardoso*** is the ***Head of Product & Design*** at ***Fabric Group***. An experienced UX/UI designer specialising in product design and delivery, with a strong track record running discovery-to-delivery cycles for large enterprise clients. ***Dzmitry Yaltykhau*** is the ***Delivery Practice Lead*** at ***Fabric Group.*** Leads large-scale product design and delivery programs end-to-end from presales through discovery, build and rollout while driving best practices, coaching and AI-accelerated ways of working across the team. **🗓 Agenda:** Arrival and light refreshments Featured Talk Panel discussion with contributions from Fabric and the audience

Its Melhug time again! This time we are cohosting the event with the Melbourne Siggraph Chapter. Once again we are delighted to have Framestore hosting the event! \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **PRESENTATIONS -** FX Supervisor Edward Ferrysienanda will be running us through Framestores awesome work on Prehistoric Planet: Ice Age. Further presentations TBC. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **SCHEDULE** 6pm: Doors open, networking and drinks 6.30pm to 8pm: Presentations and Q&A 8 to 9pm: Networking and drinks \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **LIMITED SPOTS!** Due to space limitations, this event is limited to just 50 people. Only attendees who RSVP may attend this event. We are using humantix to track RSVPs for this event so please grab a ticket if you want to come. https://events.humanitix.com/framestore_prehistoricplanet Attendees must pre-sign an NDA prior to attending the event (this will be sent out to attendees beforehand). \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **PRIZES AND GIVEAWAYS** * SideFX has a couple of Houdini Indie licenses up for grabs. Any questions feel free to ask! Hope to see you there!

Why do we find it hard to make money, while others are flourishing and prospering? Is it just that some were born lucky? No. Do some people just have a natural talent? No. It comes down to the art of communication. One's ability to communicate will determine how successful one will be, not only in business, but life as a whole. We will be covering different avenues of communication, and what you can do to bring change to your life. ------- The talk will go for roughly 45 mins, give or take. We will then proceed to do a Personality Test which will really break down what areas in your life you are lacking in, and can then get the appropriate tools to assist you.

We are back for our second of four meetups in 2026. Whether you’re deep in the code or just curious about the future of streaming, it's a perfect chance to grab a slice of pizza, a cold drink, and catch up with the local engineering scene, make some friends and check out Kick.com (Easygo) HQ. Talks in May are from two leaders in Video Technology Industry sharing: **[Garrett Singer (US Remote) - Software Engineer @ Netflix](https://www.linkedin.com/in/gesinger/)** Garrett shared technical strategies and insights on reducing toil and debugging video-related operations in software engineering pipelines. **[Zac Shenker (US) - Senior Director, Media Strategy @ Fastly](https://www.linkedin.com/in/zacshenker/)** We’re making the most of a rare visit from the States from Zac Shenker- a genuinely great guy and renowned leading expert in video streaming who is currently shaping the industry's most ambitious new streaming architectures by drawing on his experience from events like the Super Bowl. **[Sean Curran - APAC Director @ Eluvio](https://www.linkedin.com/in/curransean/)** *Kill the Encode Farm: The Case for Just-in-Time Video* Eluvio is a decentralised, blockchain-backed distribution network that replaces traditional CDNs and cloud stacks by streaming premium video directly from source objects with just-in-time transcoding and built-in monetisation. 📍 Easygo – 271 Collins Street Melbourne 📅 Tuesday 26 May, 6:00–8:00pm 👉 RSVP is essential for Easygo building access **Sponsors** Our thanks to **Easygo** for hosting and sponsoring pizza + drinks at the venue. Melbourne Video Technology is a volunteer group, as part of many groups independently run around the world. Tonight’s hosts will be: [Jeremy Brown - Kick](https://www.linkedin.com/in/jeremybrownau/), [Nick MacPherson - Fastly](https://www.linkedin.com/in/nicholasmacpherson1/) and [James Broberg - StreamShark](https://www.linkedin.com/in/james-broberg-8654052/)

If you are honest with yourself and with others, you can't help but do well in life. A relationship exists between your own self-respect - how you look at your own personal values - and how successful you are. A person who is honest, outspoken and respects himself will get more done and accomplish his goals far easier than someone who is dishonest, introverted and withdrawn. Now you will learn the underlying reasons why people withdraw from others and life or feel a loss of personal integrity.

Come along and join in a relaxed evening of dev and tech talk, drinks and dinner.

A taste of [GrafanaCON](https://grafana.com/events/grafanacon/) is coming to you! Join your local observability community for an evening of open source inspiration, real-world stories, and meaningful connections - all in a laid-back, meetup-style setting. This event will feature a recap of the [GrafanaCON](https://grafana.com/events/grafanacon/) keynote, combined with fresh voices from your own community. Grafana team members walk through Grafana 13 and the most impactful improvements across the platform. Learn about how Grafana is becoming easier and safer to operate as production infrastructure, with updates that improve configuration management, recovery, and long-term maintainability. The session showcases significant advances in core user workflows, including more flexible and powerful dashboards, with improved performance. Whether you’re building dashboards, scaling Kubernetes, contributing to open source, or just getting started - this meetup is for you! **🎟** Free to attend 🍕 Pizza + soft drinks provided 🤝 Built for connection **💡** Real talks from real practitioners Agenda: 5:00-5:30PM: Arrivals and pizza 5:30-6:15PM: GrafanaCON recap presentation [Brian Stinehart, Staff Solutions Engineer at Grafana Labs] 6:15-6:30PM: Q & A 6:30- 7:00PM: AWS DevOps Agent Integration with Grafana [Ankita Saxena, Technical Account Manager at AWS] 7:00-7:30PM: Observability in Agentic AI: Upgrading OpenTelemetry with OpenInference [Thiago Shimada Ramos, Cloud Engineer at DNX, Chapter Organiser at Cloud Native Melbourne] Note that by registering for this event you consent to related event & product communications from Grafana Labs and agree to our [code of conduct](https://grafana.com/events/events-code-of-conduct/).

**Your workshop:** Product managers are often working from incomplete information - a customer or leader asks for a change, but the real need underneath it isn't always clear. And even when ideas are strong and teams invest real effort, there's no guarantee that what gets shipped will actually change behaviour or become part of everyday practice. This workshop is an opportunity to slow down for an hour and explore how behavioural and implementation science can help design the human side of your work. From understanding what people are really trying to do, through to validating ideas, bringing your team along, and measuring impact that goes beyond the pilot phase. We'll work through some practical frameworks and implementation science strategies for influencing change. You'll also have time to apply these to something from your own work and share with the group. Come ready to think, discuss, and leave with something you can actually use. Doors: 6pm Start: 630pm **Our workshop lead:** [Dr. Alex Waddell](https://www.linkedin.com/in/alexandrawaddell/) is a behavioural and implementation scientist and the founder of CoFormed, a consultancy that partners with expert teams to turn excellent ideas into real-world impact. Alex brings expertise across behavioural science, implementation science, and service design to help teams design the human side of change by understanding what drives behaviour, what gets in the way, and what makes something part of everyday practice. **Our Host:** Zendesk https://www.zendesk.com

With our next EUXMELB meetup on the 28th of May, I'm excited to announce that **Natalie Ellis, Partner and COO at The Product Bus, will be presenting 'Your skills *are* the product'.** According to Harvard Business School 95% of new products launched every year *fail.* Natalie is here to argue that the reason for these failures isn't a lack of talent or tools, but because no one stops to ask whether the market actually wants or needs these things before shipping them. Online rhetoric discusses how AI is transforming the design, product and engineering worlds, but from her perspective, Natalie believes AI is actively multiplying the rate of failure because it's now possible to build something no-one asked for in an hour from your Mac mini. Natalie is here to tell us why evidence-based, commercially focused product thinking is more critical than ever for countering the wasted time and resources spent shipping products no one asked for. She will explain why the skills designers and researchers already possess are the real commercial asset and how people in these roles can start treating them as such. Natalie has spent her career turning consumer insights into product and commercial decisions across startups, enterprise, government digital services and institutional programs. Following a decade rising through a global market research agency, she jumped ship to an early-stage market research startup before spending several years as a product strategist designing and delivering national digital health services. As Partner & COO at The Product Bus she is passionate about helping founders, teams and businesses make real progress through evidence based decisions and passionate about helping them stress-test ideas before they commit to building. She escaped the city for rural life in the Alpine Shire several years ago where she has become an accidental pumpkin farmer and enjoys crocheting while watching crime drama. Event will start at 5:30pm with Pizza, Drinks and networking with the talk starting at 6pm. We are in the Jenny Florence Room on Level 3 at The Ross House Association. **Please enter code #TBC and come up to level 3 where you will need to enter the code again to gain access.** This event is sponsored by [askable](https://www.askable.com/) ([https://www.askable.com/](https://www.askable.com/)) and Experience Design "UX" Agency [blueegg](http://www.blueegg.com.au/) ([http://www.blueegg.com.au/](http://www.blueegg.com.au/))

* **Topic:** Real‑time & Batch on Microsoft Fabric * **Date:** Thursday 28th May 2026 at 6.00 pm - 8.00 pm * **Networking:** 6 pm - 6.30 pm and 7.20 - 8 pm * **Presentation Time**: 6.30 pm - 7.20 pm *(includes welcome, presentation 30 mins & community marketplace)* * **Location:** Thoughtworks HQ Level 35/360 Collins St, Melbourne VIC 3000 * **Ticket:** Free of cost, however, registrations and RSVP are required! * **Sponsor:** Thoughtworks **Real‑time & Batch on Fabric** This session presents the end state of a mixed real‑time and batch analytics platform on **Microsoft Fabric**. Live event streams are handled using KQL/Eventhouse, enabling low‑latency dashboards and operational insights with minimal processing overhead. In parallel, near real‑time and batch data is processed using governed, lightweight Fabric patterns designed for efficiency and scale. The outcome is a single, capacity‑aware Fabric platform where real‑time and analytical workloads coexist cleanly, with Power BI as the unified consumption layer. **About The Speaker** Arjun Shankar has over a decade of experience turning data challenges into scalable, cloud-first platforms that drive real business decisions. He has worked across banking, finance, transport, insurance, and energy, specialising in the Azure stack: Synapse, Data Factory, Databricks, PySpark, and Fabric. From reducing platform costs, to accelerating delivery, and putting self-service analytics in the hands of the people who need it. Outside work, he's usually out on a trail, training for his next marathon, or keeping up with two young boys. We’re excited to bring the Data Engineering Melbourne Meetup group together for an evening with Arjun and his insights!

Filmonik is an Open-Screen screening / Bring-Your-Own-Film night that has been running since 2013. May 27 2013 was Filmonik #1 and on May 27 2026 it will be Filmonik #128. We're celebrating by being back to Loop Roof this month only. With its leafy (and heated) rooftop, it's truly a world-unique setting to enjoy short films that we were lucky to call home for many years. This month again you should expect immediate, spontaneous, crafty, fun, inventive, weird and with urgent, current short films. Some old classics and worldwide hits will be thrown in for good measure. Arrive early to network! Door: $10 cash or Card. FILMS UNRATED (18+ by default). Content may offend. WEDNESDAY MAY 27 at Loop Roof. 3/23 Meyers Place, Melbourne CBD. Door on the left of the building to the rooftop. Level 3. Stairs only unfortunately. Loop Roof is open to the public before 7:45pm so come over from 7pm, say hi and network. 7:45pm ticketing starts. 8:15pm screening starts FILMMAKERS: Best practice is submitting in advance at filmonik.com.au/submit-your-film or announce via email you'll bring a film on a USB drive on the night (info@filmonik.com.au) so we can reserve you a spot but this month will be even more limited. Guidelines here: filmonik.com.au/how-to-screen Filmonik is part of the worldwide Kino movement active in 30+ countries around the world.

This is a shared journey into healing sound, where we relax, connect, and create something beautiful together💫 **1\. Guided Sound Bath \+ Gentle Movement** We’ll begin with a calm, immersive sound bath using healing instruments to help you settle in, slow down, and tune into the space. **2\. Healing Instrument Exploration** You’ll have time to try Tibetan singing bowls, crystal bowls, handpan, and chimes, exploring their sounds and vibrations in your own way. No pressure, just curiosity. **3\. Group Sound Creation** We’ll come together to create a shared “healing piece,” layering sounds and building an immersive sound bath as a group. **4\. Recording the Sound** We’ll record what we create so you can take it home and use it later for sleep, relaxation, focus, or winding down at the end of the day. **Where we meet:** **📢Please arrive 10 minutes early** to settle in before the sound bath. We’ll meet at my studio in Richmond, located in a residential building just off Burnley Street. When you arrive, head up the stairs to **Level 1**. The studio is in **Unit 7**. **How to get here:** 5 minutes walk from tram 48/75, 10 minutes walk from tram 70 and Burnley Station. Street parking available. **Knowledge required:** Suitable for everyone, no experience needed. **What to bring:** Just yourself Instruments, mats, and pillows are all provided. You’re welcome to bring your own healing instruments to share, or your own mat if you prefer! **📞Contact:** Call/text 0433921416 if you're lost or wanna chat. 📩Please join our WhatsApp group for event updates, community connection & enquiries: **Follow this link to join our WhatsApp group:** [https://chat.whatsapp.com/CFZcJMTWgCbFEjgkn9KQ7C](https://chat.whatsapp.com/CFZcJMTWgCbFEjgkn9KQ7C)

Tickets($7, cover material): https://events.humanitix.com/pipe-cleaner-flowers Create your own flowers with pipe cleaners. I saw this craft on Pinterest so I got the material and would like to try doing this. You’re welcome to come solo, bring a friend, chat, or simply sit quietly and work on your own flowers. There’s no pressure to socialise, participation looks however you want it to. All basic materials will be provided, but feel free to bring your own ribbons, material, or ideas if you’d like to personalise your creations. Check ideas on www.pinterest.com The ticket price covers materials and venue hire. This is a welcoming, inclusive space. Discrimination of any kind will not be tolerated.

🎉 **Melbourne AWS User Group – May Meetup** 🎉 📅 **Wednesday, 27 May** 📍 **NAB Events Hub – 395 Bourke Street, Melbourne** ⏰ **Food at 6:00 pm, talks from 6:30 pm (with live stream)** We're fresh from the excitement of **AWS Summit Sydney**, and the energy is still high! This month, we’re keeping that momentum alive by bringing a piece of the Summit back to Melbourne, alongside an inspiring journey of a cloud newcomer. This month, we’re following the path from a first-ever cloud deployment to managing complex, event-driven IoT systems. Whether you’re just starting your cloud journey or looking to refine how you monitor production-scale data platforms, there’s something here for you. **This month’s lineup features:** * **Nolan Cui**, sharing his authentic "From Zero to First Deploy" journey, highlighting the lessons learned and mistakes made during his first steps into the cloud. * **Matthew Gillard**, presenting an extended version of his **AWS Summit Sydney** talk on data observability, specifically focusing on practical patterns for event-driven IoT platforms. A huge thank you to our sponsors: 🥇 **Mantel Group** – Gold Sponsor, 🥈 **Cevo** – Silver Sponsor, 🏛 **NAB** – Venue Sponsor. The event will be live-streamed on YouTube as always. 🗓️ **Agenda** * **6:00 pm** – Food & Socialising * **6:30 pm** – Introductions * **6:40 pm** – What’s New in AWS * **6:55 pm** – **From Zero to First Deploy: My AWS Beginner Journey** (Level 100); Speaker: **Nolan Cui** * **7:20 pm** – **Data Observability Without the Pain** (Level 200); Speaker: **Matthew Gillard** * **7:55 pm** – Marketplace (Who’s Hiring) * **8:00 pm** – Networking + Close 🎤 **Talk Details** **From Zero to First Deploy: My AWS Beginner Journey** **Speaker:** Nolan Cui **Level:** 100 Nolan is still quite new to AWS, but his passion for cloud tech has led him from "just exploring" to building his first working cloud setup. In this lightning talk, he walks through his first hands-on experiences, the mistakes he made, and the valuable lessons he learned along the way. Nolan will also briefly touch on how he plans to apply these lessons by moving oward a fully serverless design for his upcoming real-world projects. **Data Observability Without the Pain: 3 practical patterns from a production IoT platform** **Speaker:** Matthew Gillard **Level:** 200 Modern IoT platforms are inherently data platforms. When events flow through APIs, queues, Lambda functions, and device networks, tracing a single event can become a nightmare. This fast-paced talk provides three practical observability patterns drawn from building and operating a production healthcare IoT platform that processes tens of thousands of events daily. Using **OpenTelemetry**, **AWS X-Ray**, and **Honeycomb**, Matt will explore techniques for gaining visibility into asynchronous event pipelines and correlating activity across distributed services. You’ll leave with concrete patterns you can apply immediately to your own event-driven systems. > **Note:** This is an extended, deep-dive version of the talk Matt is presenting at **AWS Summit Sydney**! 🙌 **Want to Speak at a Future Meetup?** We’re always looking for new speakers and believe everyone has an interesting talk waiting to be shared. If you’d like to present at a future event, reach out at the meetup or via our website: 👉 [https://melb.awsug.org.au/speak/](https://melb.awsug.org.au/speak/)

**Important time note:** Please plan on arriving between 5:30 and 6:00 as the elevators lock after 6 and you'll need to message us and we'll need to come get you. The building address is 4450 Bridge Park The entrance is 6620 Mooney St, Suite 400 You will need to scan your ID at the door to get a visitor badge. **Abstract** Like it or not, AI agents are now capable of turning a quickly written paragraph of requirements into a pull request that is ready to be integrated into real-world production applications and it's now our responsibility to make sure AI doesn't go rogue and take down prod - or corrupt our data by misunderstanding the requirements or our existing schemas. In this session we'll explore strategies to protect our codebases through unit and integration testing, documentation, and code review along with additional ways of providing context and guard rails to our AI agents as they carry out the work we've assigned them to do. By the time we're done, you'll have a firm grasp of the problem and understand some helpful options for protecting your codebase from vibe coding mishaps getting YOLOed into prod. **YouTube Link** TBD

Join us for the first gathering of The Pause Collective — a supportive meetup for neurodivergent women navigating perimenopause, menopause, burnout, overwhelm, and life transitions. This will be a relaxed, low-pressure coffee shop meetup focused on connection and conversation. No need to prepare anything. No pressure to share. Come as you are. We’ll spend time getting to know each other, talking about what brought us here, and exploring what kind of community we’d like to create together. This space is neurodivergent-affirming, self-diagnosis-friendly, and supportive of different communication styles and energy levels.

PLEASE NOTE!!! This event will be In-Person for our very 1st Improving collab! If you know the [Columbus Unity group](https://www.meetup.com/columbus-unity-user-group/) location, we'll be at the same place. This is our 1st event and are doing a soft launch with limited attendance. 1st come 1st serve. If you want to be there and we fill up, please email me at [info@thecogg.com](mailto:info@thecogg.com) and I'll be in touch. All street parking is free on Sundays but you can also pay to park in any of the local garages. See image of [parking map here](https://drive.google.com/file/d/1Mr9_LFIggbs-0_Zd3AJTGNqEhgMf2TzQ/view?usp=sharing). \-\-\- On the last Sunday of the month, we're having our usual end-of-the-month social gathering with our GameDev Meetup meeting. There will be announcements and presentations followed by some social networking Let's continue the conversations with good vibes and friends. All are welcomed from all ages and backgrounds to this public event. If we can, we'll be streaming or uploading the video later via our COGG YouTube channel here: [https://www.youtube.com/@TheCOGG/streams](https://www.youtube.com/@TheCOGG/streams) (Also please do subscribe if you have not done so!) No game development experience required! If you are interested in doing a 20 minute game development related presentation, please fill out our form online here: [https://goo.gl/forms/lVdTJZiNJewlPJuj1](https://goo.gl/forms/lVdTJZiNJewlPJuj1) Or e-mail us at info@thecogg.com with the following: Your Name, Company/Affiliation, Name of Your Game/Topic, Description, Tech Needs, and Your Contact. Be sure to check out our Discord for real time news updates: [https://discord.gg/NrBhuNQ](https://discord.gg/NrBhuNQ)

Come out to Improving for our monthly iOS and Mac meetings. This Month's Presentation: Nothing yet. (You should volunteer). What is Cocoaheads (http://cocoaheads.org/)? CocoaHeads is a group devoted to discussion of Apple Computer's Cocoa Framework for programming on MacOS X and iOS (including the iPhone, iPad and Apple Watch). During monthly meetings, members present on their projects and offer tutorials on various programming topics. What is BuckeyeCocoa (http://buckeyecocoa.org/)? BuckeyeCocoa is a group of Objective-C/Swift developers/enthusiasts. We host monthly Cocoaheads and near-weekly NSCoder meetings in Columbus, Ohio. The meetings are free to attend. Presentations! Presenters welcome! We are always in need of people willing to present material. Any Swift and/or Objective-C related topic is welcome. Times can be 5 minutes (i.e. lightning talks) to a maximum of 2 hours. Interested? Contact info is on the BuckeyeCocoa website. To volunteer for a presentation contact us at @BuckeyeCocoa on Twitter. Follow us on Twitter! @BuckeyeCocoa (https://twitter.com/#!/Buckeyecocoa/) For more information: http://buckeyecocoa.org/

Come attend a free in-person seminar where you will find out why you: -Feel isolated -Can't express yourself openly -Get nervous or anxious in front of people -Run out of things to say or feel tongue-tied -Feel introverted -Don't feel comfortable in any social setting -Can't make more friends -Are shy and miss opportunities to connect in a meaningful way And we cover what you can do about any one, some or all of the above. This seminar is the weapon against loneliness, isolation and boredom, come join us! COME TO THIS SEMINAR AND LEARN THE SECRETS TODAY This seminar is brought to you by the Dianetics & Scientology Life Improvement Center. 1266 Dublin Road, Columbus, Ohio 43215

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.