Mobile Marketing

**Your workshop:** Product managers are often working from incomplete information - a customer or leader asks for a change, but the real need underneath it isn't always clear. And even when ideas are strong and teams invest real effort, there's no guarantee that what gets shipped will actually change behaviour or become part of everyday practice. This workshop is an opportunity to slow down for an hour and explore how behavioural and implementation science can help design the human side of your work. From understanding what people are really trying to do, through to validating ideas, bringing your team along, and measuring impact that goes beyond the pilot phase. We'll work through some practical frameworks and implementation science strategies for influencing change. You'll also have time to apply these to something from your own work and share with the group. Come ready to think, discuss, and leave with something you can actually use. Doors: 6pm Start: 630pm **Our workshop lead:** [Dr. Alex Waddell](https://www.linkedin.com/in/alexandrawaddell/) is a behavioural and implementation scientist and the founder of CoFormed, a consultancy that partners with expert teams to turn excellent ideas into real-world impact. Alex brings expertise across behavioural science, implementation science, and service design to help teams design the human side of change by understanding what drives behaviour, what gets in the way, and what makes something part of everyday practice. **Our Host:** Zendesk https://www.zendesk.com

With our next EUXMELB meetup on the 28th of May, I'm excited to announce that **Natalie Ellis, Partner and COO at The Product Bus, will be presenting 'Your skills *are* the product'.** According to Harvard Business School 95% of new products launched every year *fail.* Natalie is here to argue that the reason for these failures isn't a lack of talent or tools, but because no one stops to ask whether the market actually wants or needs these things before shipping them. Online rhetoric discusses how AI is transforming the design, product and engineering worlds, but from her perspective, Natalie believes AI is actively multiplying the rate of failure because it's now possible to build something no-one asked for in an hour from your Mac mini. Natalie is here to tell us why evidence-based, commercially focused product thinking is more critical than ever for countering the wasted time and resources spent shipping products no one asked for. She will explain why the skills designers and researchers already possess are the real commercial asset and how people in these roles can start treating them as such. Natalie has spent her career turning consumer insights into product and commercial decisions across startups, enterprise, government digital services and institutional programs. Following a decade rising through a global market research agency, she jumped ship to an early-stage market research startup before spending several years as a product strategist designing and delivering national digital health services. As Partner & COO at The Product Bus she is passionate about helping founders, teams and businesses make real progress through evidence based decisions and passionate about helping them stress-test ideas before they commit to building. She escaped the city for rural life in the Alpine Shire several years ago where she has become an accidental pumpkin farmer and enjoys crocheting while watching crime drama. Event will start at 5:30pm with Pizza, Drinks and networking with the talk starting at 6pm. We are at Stone and Chalk in the space just past where you sign in. This event is sponsored by [askable](https://www.askable.com/) ([https://www.askable.com/](https://www.askable.com/)) and Experience Design "UX" Agency [blueegg](http://www.blueegg.com.au/) ([http://www.blueegg.com.au/](http://www.blueegg.com.au/))

## 💘 KISMETRIX \| True Connection [Ticketed Event](https://www.eventbrite.com.au/e/may-28-game-on-the-kismetrix-trivia-night-konar-bar-tickets-1988470004311?aff=oddtdtcreator) ### GAME ON — THE KISMETRIX TRIVIA NIGHTDrinks, Banter & Real Connection Hosted by **KISMETRIX \| True Connection** 📍 Konar Bar — Private Dining Room (Downstairs): 483 North Road, Ormond Vic 3204 📅 Thursday, 28 May 2026 🕖 7:00 PM – 10:00 PM (Venue open late) #### BACK. UPGRADED. AND A WHOLE LOT OF FUN. Never done trivia? Perfect. Neither has half the room. This isn't about what you know. It's about who you end up laughing with by the end of the night. The KISMETRIX Trivia Night is back — and this year we've stepped it up. We now have our own in-house host and an exclusive private room just for Kismetrix guests. Same great energy from last year, but more intimate, more personal, and a whole lot more fun. No speed dating. No awkward mingling. No standing around with a drink wondering what to say. Just teams, trivia, a bit of friendly rivalry, and the kind of atmosphere where strangers become easy company. #### 💫 ABOUT THE NIGHT Tired of the same old bar scene? Not quite ready for a formal dinner event? This is the sweet spot. KISMETRIX \| True Connection was created for people who want something more human — real conversation\, real presence\, and a genuine good time\. The Trivia Night is our most fun and relaxed format\, and it's exclusively for Kismetrix guests\. You'll walk into a private room full of people who: 🎯 Are open, friendly and easy-going 🎯 Want a fun night out that feels natural — not forced 🎯 Prefer real-life connection over swiping 🎯 Are simply here to enjoy themselves and see where the night goes Come for the trivia. Stay for the laughs. See who you meet along the way. #### 🎯 WHAT TO EXPECT You'll arrive to a private room — no general public, just Kismetrix guests. You'll be placed into a small team of around six, the questions will start, and within ten minutes you'll forget you didn't know anyone when you walked in. Expect: 🎯 A welcome drink waiting when you arrive 🎯 A warm hosted welcome so nobody walks in feeling lost 🎯 Fun, accessible trivia rounds — no expertise required 🎯 Rotating teams through the night so you meet different people across different rounds 🎯 A mystery round (yes, really) 🎯 A prize worth playing for 🎯 Plenty of laughs, friendly arguing, and genuinely good company Our in-house Kismetrix host keeps the energy warm and the night moving — so it always feels like a night out with good people, not a structured event. #### 👥 AGE GUIDE 🎯 25–35 · 30–45 · 40–58 Kismetrix Trivia Night is open to all singles who are here for a good time and genuine connection. We provide age groups so you know what to expect from the room. The focus is always on good energy and like-minded people — not strict age gates. If you're slightly outside a range and the format feels right for you, you're welcome to book. #### 🎯 WHO THIS NIGHT IS FOR This event is for singles who: 🎯 Want a fun, social night out that's a little different 🎯 Are curious about Kismetrix but want a low-pressure way to start 🎯 Love trivia — or have never done it but like the sound of it 🎯 Want to meet new people without it feeling like a "singles event" 🎯 Are open, friendly, and ready for a genuinely good Thursday night Come solo — most people do. You'll be in good company from the moment you walk in. #### 🍽 FOOD & DRINKS Your ticket includes one standard welcome drink on arrival. Konar Bar has a great food and drinks menu available throughout the night, directly from the venue. Perfect if you'd like to make a full evening of it — and many of our guests do. #### 🎟 TICKETS 🎯 Early Bird — $39 🎯 General — $49 🎯 Last Minute — $59 Welcome drink included at every tier. Spots are strictly limited to 7–8 tables to keep the night intimate and social — early booking is strongly recommended. *Last year's event sold out. Don't sit on it.* #### 💡 WHY PEOPLE LOVE KISMETRIX EVENTS 🎯 No swiping. No apps. Just real people in a real room 🎯 No awkward formats or forced interactions 🎯 A genuinely fun night — even if you come solo 🎯 Exclusively for Kismetrix guests — private room, warm atmosphere 🎯 Hosted by people who actually care about how the night feels Many guests come "just to try it" — and end up staying all night. #### ✨ WHERE THE TRIVIA NIGHT FITS The KISMETRIX Trivia Night sits alongside our Drinks Socials, Elevated Dinners, and Activity Nights as one of our most fun and accessible formats. If you've been curious about Kismetrix, this is one of the easiest and most enjoyable ways to experience what we do. #### 🔔 IMPORTANT NOTES 🎯 This is a hosted social experience — not speed dating 🎯 A welcome drink is included; additional drinks and food are available at the venue 🎯 Gender balance is carefully aimed for but not always guaranteed 🎯 Respect, boundaries, and good energy are essential at all Kismetrix events 🎯 Tickets are non-refundable but transferable #### 🔗 STAY CONNECTED WITH KISMETRIX \| TRUE CONNECTION 📧 **social@kismetrix.com.au** 🌐 **[www.kismetrix.com.au](http://www.kismetrix.com.au/ "http://www.kismetrix.com.au")** 📱 Follow us on **[Instagram](https://www.instagram.com/kismetrix_/ "https://www.instagram.com/kismetrix_/"), [Facebook](https://www.facebook.com/profile.php?id=61559826808523 "https://www.facebook.com/profile.php?id=61559826808523") & [Eventbrite](https://www.eventbrite.com.au/o/kismetrix-singles-events-84848288353 "https://www.eventbrite.com.au/o/kismetrix-singles-events-84848288353")** 📄 Important Notice: By registering for this event\, you confirm that you have read and agree to Kismetrix \| True Connection's Terms & Conditions\, Privacy Policy\, Disclaimer and Code of Conduct\. 🤝 Collaborations: collabs@kismetrix.com.au

**Cookie!** It's been a long time since we were at Cookie - join us for socialising with options for drinking and eating. We will be in the beer hall on level 1 of Curtin House. **Enjoy Happy Hour at Cookie 4pm-7pm** \- there are perks to being early: $10 Pints $10 Wines $15 House Martinis, Negroni, Margarita and Espresso Martini 📍 Location: Cookie, Level 1, 252 Swanston Street, Melbourne Vic 3000 On Swanston Street, look for Cookie's logo on the side of the building. From the footpath, enter the doorway and go up the staircase to level 1. There is an elevator but I don't recommend using it in case it stops working. [https://www.cookiemelbourne.com.au/](https://www.cookiemelbourne.com.au/) Most people come along by themselves so don't worry if you don't know any of the other members. New people are always welcome. **How often do we have events? Weekly!** Join us at a different bar/pub each week to meet new people and see the familiar faces of the regular members. This is a regular weekly group for socialising and unwinding for the weekend. **Events are also on:** Bartopia [https://www.meetup.com/bartopia/](https://www.meetup.com/bartopia/) Bartopia [https://www.facebook.com/groups/bartopia/](https://www.facebook.com/groups/bartopia/) Follow us on Instagram: [https://www.instagram.com/bartopia.melbourne/](https://www.instagram.com/bartopia.melbourne/)

Join us for a relaxed coffee and walk designed to help you meet new people in a low-pressure, friendly way. We’ll grab a coffee, go for an easy walk, and use simple conversation prompts to make it easier to chat and connect. Whether you’re new to the area, looking to make new friends, or just want to do something social, this is a casual way to meet like-minded people. No pressure, no awkward networking — just coffee, fresh air, and genuine conversation. **What to expect:** A casual coffee catch-up, a relaxed group walk, and the chance to meet new people through BeSocial. **Who it’s for:** Anyone looking to make new friends, have better conversations, and feel more connected.

Join us for “Real Talk Night” a deeper, more meaningful kind of meetup built around prompt-based conversations. Each session features thoughtful questions designed to spark honest discussions, fresh perspectives, and genuine connection. This is a space to go beyond small talk, share experiences, and be heard in a supportive, respectful environment. You can participate as much or as little as you like — whether you’re opening up or simply listening, you’re welcome here.Be

Welcome to our little badminton crew! 💪 We’re a small group of players who just love hitting some shuttles, having fun, and staying active. All skill levels are welcome — it’s all about good vibes, friendly games, and meeting new people who enjoy the sport! Come join us and let’s rally together! 🙌🏸 Fee includes shuttlecocks and court hire. Racket hire: $2 each if you don’t have one.

NuCalm is a patented, drug-free neuroscience technology designed to rapidly reduce stress, improve sleep quality, and aid recovery by shifting the body from a "fight-or-flight" state to a deeply relaxed parasympathetic state within minutes. [https://stamina.xosialx.com/nucalm.html](https://stamina.xosialx.com/nucalm.html) It uses neuroacoustic software, a biosignal processing disc, and light-blocking eye masks to guide brain waves from active beta states down to alpha/theta (relaxation/meditation) levels NuCalm uses a patented, clinically proven pitch and frequency matrix with non-linear oscillating algorithms to safely present your brain with precise signals, prompting what is known as a frequency-following response. Your brain synchronizes with the incoming NuCalm signals helping you naturally and effortlessly manage your state of mind by speeding up or slowing down your brain wave frequencies. NuCalm has mapped all of your brain wave frequency zones and created products to safely and predictably guide you to whatever mental state you desire. The amazing thing is, NuCalm is all-natural and works every time you use it within minutes. The best thing to do now is to watch the video on the website and download the NuCalm app. All you need is a headset and eye mask. This app purchase is covered with a 30-day money-back guarantee. Get started today and FEEL the difference even 15 minutes can make. WATCH THE VIDEO ON THE WEBSITE. [https://stamina.xosialx.com/nucalm.html](https://stamina.xosialx.com/nucalm.html)

Instagram: @findyourtribemelb Take a pause from the hustle and join us for **The Monthly Reset** \- a space for driven and ambitious people to reflect on the past month\, set fresh goals\, and connect with other growth\-minded individuals\. There’s something powerful about sharing your reflections and intentions with other growth-minded individuals. When you're surrounded by people who value progress, purpose, and self-awareness, it creates a natural sounding board for ideas, clarity, and encouragement. These kinds of conversations can help you see things differently, feel more supported, and stay aligned with the goals that truly matter to you. 🌿**MEETING POINT** Let's meet outside Botanic Gardens Visitor Centre at 2:00pm. Anyone who would like to grab a coffee can do so, then at 2:15pm, we'll take a walk around the Tan. 🤝**CONNECTION ACTIVITY** During the walk, you’ll be invited to participate in structured conversations with different partners as we rotate every 15ish minutes. We’ll provide reflection prompts to guide your discussions on: * What worked well this past month * What challenged you or stretched your limits * Intentions or goals for the month ahead * What success and balance look like for you This is a space to connect authentically, think intentionally, and feel supported by others who care about growth and alignment - both professionally and personally. 👋**NEW HERE?** Welcome! Find Your Tribe Melbourne is a community mostly around 25-40s who are passionate about connection, purpose, and personal development. We’re open-minded, respectful, and always excited to welcome new faces. Whether you come solo or with a friend, we’ll make sure you feel included and supported. Pushing outside your comfort zone can be tough, but it's where growth and friendship begin. 🌱 If you have any questions or just want to say hi before the event, feel free to message me! ⚠️**LIABILITY DISCLAIMER** By attending this event, you acknowledge that you are participating voluntarily and are responsible for your own health, safety, and well-being during the walk and any related activities. *Find Your Tribe Melbourne* and its hosts are not liable for any injury, loss, or damage that may occur. Please take care, be mindful of your surroundings, and participate within your own comfort level. **PHOTO AND VIDEO DISCLAIMER** Please note that photos and videos will be taken throughout the event and may be used on our social media channels or other platforms. If you prefer not to be photographed or filmed, kindly inform one of the hosts at the beginning of the event. Instagram: @findyourtribemelb

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

Free monthly networking for Columbus business owners. Real conversations, real connections, no forced formats. Space is limited. RSVP now. Most owners leave networking events with a stack of business cards and no plan. The best leads quietly slip through the cracks. Networking Night is a monthly meetup for Columbus business owners who want to build real local relationships, not just trade contact info. Every kind of local business welcome. No pitch round, no pressure, no awkward speed-networking. **This month** We are focused on referral relationships. Walk in with a clear idea of who refers people like you. Walk out having met a few owners whose work fits next to yours. **What to expect** Doors open at 6 PM. You get real conversation with other local owners, time to actually connect, and a short marketing lesson woven in. The room is reserved through 7:30 PM. **Who this is for** Any local business owner who wants to grow through relationships, not just paid ads. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Last Thursday of every month * 6:00 to 7:30 PM * COhatch Easton * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local owners build the system that keeps their phone ringing, including tracking the referral relationships built in rooms like this one. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275](https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275)

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!