Mobile Health

This class provides a trauma sensitive yoga approach for those of us living with chronic conditions/illnesses such as stroke, long covid, cancer, arthritis, parkinson’s disease, disabilities, fibromyalgia, injuries, aging, muscular sclerosis, balance issues, pain, knee or hip replacements, and for those of us who prefer, or our bodies have chosen to not so easily transition to and from the floor, to experience yoga. This adaptive class will meet you where you are as we explore the benefits of yoga from our seats and through the use of the wall. **Please reserve your spot at www.piesfitnessyoga.com.** The session is offered InStudio and OnLine. The Zoom link for the OnLine session will be emailed 15 minutes before class starts to those who are registered at www.piesfitnessyoga.com. **Sign up for sessions must be made at least 2 hours prior to class.** The address is 1322 Prince St. Alexandria, VA 22314. Our entrance is located on the side of the building, parallel to West St. **Street parking is available and additional parking is located at Shiloh Baptist church, spaces 36,37,38,39.** The church is located across the street from the studio, on the corner of Duke St. and West St.

Tired of the ordinary 9–5 grind? What if you could build a source of residual income while still living your life? What if you joined a team that genuinely invests in your growth, supports you consistently, and gives you the tools to succeed? Or maybe you’re simply looking to become more financially educated and take greater control of your financial future. ✔️ Learn the fundamentals of financial literacy. ✔️ Discover strategies for building generational wealth. ✔️ Explore opportunities to create residual income. ✔️ Join a supportive team committed to your success. ✔️ Make a meaningful impact by bringing financial education to your community. ✔️ No ceiling on your earning potential. Whether you’re looking to grow personally, build an additional stream of income, or simply gain the financial knowledge that schools rarely teach, this workshop is for you.

**Tuesday Night Rides (TNR) B-Group Edition with Ryan, Dave, Bruce, Ronne, & Renee** As you may have heard, our illustrious TNR leader Ryan is sporting a repaired knee and is in recovery mode. We are recasting the TNR as a **B-ride!** (**no faster than a 15mph** pace). **++++++++++++++++++++** **The Ride: Summary** **(Must Read)** **++++++++++++++++++++** * RIDE NAME: Tuesday Night Rides (TNR) B-Group Edition - Arlington Triangloop * START LOC: Shirlington Library * START GPS: [https://goo.gl/maps/GXU2cMAG7672](https://goo.gl/maps/GXU2cMAG7672) * START PARKING: Any Garage in Shirlington * ARRIVAL: 6:00pm * SPEECH: 6:15pm * ROLLING: 6:30pm (or earlier if everyone is present) * LEVEL: \*\***Medium\*\*** * PACE: \*\***no faster than 15mph\*\*** * DISTANCE: 16 miles * TERRAIN: Trail / Street * RIDEWITHGPS ROUTE: **CBG_TNR_ARL_TRILOOP_CW_2026** **[https://ridewithgps.com/routes/30568466](https://ridewithgps.com/routes/30568466)** **++++++++++++++++++++** **The Ride: Detail** **++++++++++++++++++++** For your riding pleasure NoVA CBG presents: Tuesday Night Rides (TNR) B-Group Edition - Arlington Triangloop We'll start in Shirlington and doing the Arlington Triangloop!! This is the Medium level ride because we're going to keep a pace of 13-15mph on flat stretches (slower on hills) and the total distance is approximately 16 miles. This is a NO DROP ride so you will not be left behind but you are expected to try to keep a B-Group level pace (13-16mph). **++++++++++++++++++++** **The Meeting Spot:** **++++++++++++++++++++** Shirlington Library 4200 Campbell Ave Arlington, VA 22206 GPS: [https://goo.gl/maps/GXU2cMAG7672](https://goo.gl/maps/GXU2cMAG7672) We will meet directly in front of the library by the fountains. **++++++++++++++++++++** **The Ride After The Ride:** **++++++++++++++++++++** We’ll head to Samuel Beckett’s after the ride for a drink and food. We sit outside so we can bring our bikes and keep an eye on them. Join us if you like! **++++++++++++++++++++** **Ride Level Chart** **++++++++++++++++++++** NoVA CBG tries to accommodate all levels of cyclists by offering different types/levels of rides. We just ask that you come to the ride that suits your current riding ability the best. * Introductory Level: If you haven't ridden a bike in a number of years (or are uncertain of your abilities on a bicycle). * Beginner Level: You can ride for 10+ miles at a pace of 10+ to 12+ mph with potentially minor hills involved. * Medium Level: You can ride for 20+ miles at a pace of 13+ to 15+ mph with potentially moderate hills involved. * Advanced Level: You can ride for 20++ miles at a pace of 15+ mph with potentially major hills involved. Both Medium and Advanced Levels might require handling various challenges such as reading cue sheets, using a Garmin or navigation app, night riding, out of town travel, or any other odd cycling situations. **++++++++++++++++++++** **The Fine Print:** **++++++++++++++++++++** An RSVP of 'YES' is your digital signature and means you have read and understood MEETUP.com's: * "Terms of Service : Section 6. Release " found at https://www.meetup.com/terms/ * NOVA-CBG's "Assumption of Risk Agreement" found @ https://www.meetup.com/novacbg/pages/1942951/NOVA-CBG_Waiver/ Helmets are required to participate in all NOVA-CBG rides. NO exceptions. All riders ride at their own risk and with the understanding that cycling is an inherently dangerous activity. When coming to the meetup you do so voluntarily and are ready and able to participate in the ride as described under the conditions of the day. Be on time for the "pre-ride" preparation. If you do not attend the pre-ride preparation you will not be allowed to participate on the ride. Again, no exceptions.

### **Join our next unhappy hour Breathwork Ceremony. In this Ceremony we use Conscious breathing to embrace and release our discomfort surrounding our emotional wounds, heart break, grief and stressful situations.** ### **This 90 Minute ceremony includes breathwork and a sound bath to release the weight of our struggles by using our very own conscious breathing to transform our lives.** ### **What is Breathwork?** Breathwork falls under an umbrella term with many different marketing names and techniques. For this session we will be focusing in one technique while laying down on our back. This is NOT your typical relaxing breathing and it DOES NOT INVOLVE ANY YOGA movement. Breathwork takes us deep into the subconscious mind to make necessary changes and improve our lives by releasing emotional baggage and healing emotional wounds. When we tap into deep states of consciousness emotional release may take the shape of crying, laughing, even screaming. Many people like to call it years of therapy in one single session. It is very common to experience moments of clarity, bliss and many Aha moments during this session. Each person will experience something different with every session. All you need is an open mind and your own breathing to achieve results with no prior experience. Please note breathwork cautions before booking. **What you may experience during this session:** -Deep healing of emotional wounds, grief and traumas -Ability to connect to your higher self, Ancestors and the divine -Release anxiety -Improve emotional balance -Increased feelings of joy, happiness, and inner peace -Ability to create self-love and improve relationships **What to bring:** -Your own water bottle -A pen and notebook -A Yoga mat (or use one at the studio) -A blanket ( or use one at the studio) -Eye mask (if you have one) -Comfortable clothes to breathe and lay down **About Jenny Perez Curandera:** Jenny is a full time Curandera and Shamanic Healer. Her core values are to LIVE IN HARMONY with great spirit, the elements, nature, animals and people. DO NO HARM TO OTHER PEOPLE, PLANTS OR ANIMALS. In the traditional Curanderismo that Jenny practices the foundation is LOVE AND RESPECT to the spirit world, towards animals,plants, people,free will and the elders who guard the curanderismo tradition (Los Abulitos de la tradicion). Private bookings are available for ancestral healings,energy clearing , energy balancing and tarot readings. If you would like to book a private energy session or tarot reading before/after ceremony send an email to healing@curanderasheart.com or text (703)531-7046 ( Visit our site for more information on our upcoming ancestral healing ceremonies, trauma release ceremonies, cacao ceremonies, full moon ceremonies, women circles, breathwork sessions and energy clearing ceremonies to bring balance to mind, body and spirit) Stay connected via IG @curanderasheart Curanderas Heart is located in the Westover Village in Arlington VA . 5852 Washington Blvd STE 5 Arlington VA at a walkable neighborhood with food options and street parking. Space is limited allowing all of our events to have an intimate vibe. Due to limited space pre registration and arriving on time is very important. **Energy Exchange: $60** **Time: Tuesday 6pm-7:30pm (Space is limited make sure to register early and read breathwork cautions. Please arrive early to set up your spot we will start on time)** DON'T KNOCK ON THE DOOR OR DISTURB THE SESSION. ONCE THE DOOR IS CLOSED IT MEANS SESSION IS ALREADY IN PROCESS AND IT WILL NOT OPEN UNTIL THE SESSION IS OVER. **Info: Healing@curanderasheart.com call or text (703)531-7046** ### **CAUTION: BREATHWORK IS NOT ADVISED FOR persons with severe mental illness or seizure disorders or for persons using major medications. Pregnant women are advised against practicing Breathwork without first consulting and getting approval from their primary care physician. Breathwork can result in intense physical and emotional release. Therefore it is not advised for persons with a history of cardiovascular disease, osteoporosis, or significant recent physical injuries or surgery.** ### **\*\*\*\*Cancellation Policy: There are no refunds for missed or canceled reservations\*\*\*\*** ### **What you may experience during this session: Improve emotional balance, Increased feelings of joy, happiness, and inner peace. Ability to create self-love and improve relationships**

Calling all Crew Members! 🚢 BBaddies On A Track! We will be meeting at 6am to hit the track. We will do a warm up and then a few drills and sprints on the track! We will also have fun and be in community!

Flow Beneath the Bells: Traditional Yoga at the Netherlands Carillon Cost: Free Level: Beginner Friendly Take a break from the noise and join us for a refreshing hour of yoga in one of Arlington’s most beautiful outdoor spaces. Whether you’ve been practicing for years or can’t touch your toes without negotiating first, you’re welcome here. This class is designed for beginners, but experienced practitioners will also enjoy the flow. During this session we’ll: • Learn foundational yoga poses • Explore simple breathing techniques to reduce stress and improve focus • Build strength, balance, and flexibility • Stretch out tight muscles from work, running, cycling, or life in general • Spend an hour moving, breathing, and reconnecting with ourselves No pressure. No competition. No yoga experience required. What to Bring • A yoga mat or large towel • Water • Comfortable clothes you can move in • An open mind A Few Quick Notes • Please arrive a few minutes early so we can start on time. • Avoid a heavy meal right before class. Light snacks are fine. • If your plans change, please update your RSVP so someone else can join. Safety Disclaimer Please consult your healthcare provider before starting any exercise program, including yoga. Participate at your own pace and listen to your body. Modify or skip any movement that doesn’t feel right for you. By attending this class, you acknowledge that you are responsible for your own health and well-being and participate voluntarily.

### **What generational trauma are you storing in your uterus? Do you find yourself repeating the same story of your mother's or grandmother's life? If the answer is yes, then this ceremony may help you break generational trauma passed down to you by previous generations.** ### **The Womb holds ancestral memories from past generations, and it can store trauma and imbalances affecting your everyday life. A balanced womb promotes regular menstruation cycles, fertility and emotional healing. During this ceremony we will drink sacred cacao and connect with our sacred uterus. Womb healing ceremonies are exclusive for women only , for all other ceremonies please check our schedule.** ### **We will respectfully honor the spirit of Cacao in the traditional ways from the Yucatan Peninsula. Ceremony will be lead by Jenny Perez a Curandera and Shamanic Healer who has worked together with her teacher and elders to put this ceremony together. Our intention is to be the most respectful , honoring the spirit of Cacao and Los Abuelos de la tradicion (The Elders of the curanderismo tradition and guardians of the sacred cacao).** ### **What you may experience during this session:** -Activation of your womb promoting deep healing of emotional wounds, grief and traumas stored in your womb -Ancestral Healing and connection to your ancestors -Connect with your feminine energy and intuition -Ability to create self-love and improve relationships ### **\*\*\*No photography, video/audio recording, or recording of any kind is permited during the ceremony. No part of this ceremony or its entirety may be replicated, distributed or claimed as your own without legal writen concent from Jenny Perez, Curanderas Heart, and her legal team. Failure to comply will result in legal action by Jenny Perez, Curanderas Heart, and their legal team. Be respecful of this tradition and all the elders involved in making it possible to preserve this tradition and its sacred ways.Please work with your own teachers and elders to lead your own ceremony in your own tradition and be respecful of our Curanderismo Tradition.** ### **Start hydrating yourself a day before the Ceremony** ### ### **In this Curanderismo Cacao Ceremony with Sacred Cacao we will respectfully honor the spirit of Cacao in the traditional ways from the Yucatan Peninsula. Ceremony will be lead by Jenny Perez a Curandera and Shamanic Healer who has worked together with her teacher and elders to facilitate Cacao Ceremonies in the most respectful way , honoring the spirit of Cacao and Los Abuelos de la tradicion (The Elders of the curanderismo tradition and guardians of the sacred cacao).\*\*\*No photography, video recording, or recording of any kind is permited during the ceremony without prior written and aproved authorization. No part of this ceremony or its entirety may be replicated or claimed as your own without legal writen concent from Jenny, Curanderas Heart, and her legal team. Failure to comply will result in legal action by Curanderas Heart legal team. Be respecful of this tradition and all the elders involved in making it possible to preserve this tradition and its sacred ways\*\*\*.** ### **Start hydrating yourself a day before the Ceremony** ### **What to bring:** -Your own water bottle -A Yoga mat (or use one at the studio) -A blanket ( or use one at the studio) -Eye mask (if you have one) -Comfortable clothes to breathe and lay down \- \(optional\) Small offering for the altar like a small piece of fruit or flower\. **About Jenny Perez Curandera:** Jenny is a full time Curandera and Shamanic Healer. Her core values are to LIVE IN HARMONY with great spirit, the elements, nature, animals and people. DO NO HARM TO OTHER PEOPLE, PLANTS OR ANIMALS. In the traditional Curanderismo that Jenny practices the foundation is LOVE AND RESPECT to the spirit world, towards animals,plants, people,free will and the elders who guard the curanderismo tradition (Los Abulitos de la tradicion). Curanderas Heart is located in the Westover Village in Arlington VA . 5852 Washington Blvd unit 5 Arlington VA at a walkable neighborhood with plenty of food options and street parking. Space is limited allowing all of our events to have an intimate vibe. Due to limited space pre registration and arriving on time is very important. \*\*IMPORTANT NOTE:\*\* It is possible to experience some side effects such as nausea, sweating, headache, and nervousness with overconsumption of cacao. Please consult with your doctor before consuming ceremonial Cacao. This ceremony is not for people who are pregnant and/or have a heart condition or if taking SSRIs medications. ### **DATE: Saturdays** ### **TIME: 1pm-3pm Doors will open 30 minutes early ARRIVE ON TIME TO SET UP YOUR SPOT. PLEASE DON'T KNOCK ON THE DOOR OR DISTURB THE SESSION. ONCE THE DOOR IS LOCK IT MEANS SESSION IS ALREADY IN PROCESS AND IT WILL NOT OPEN UNTIL THE SESSION IS OVER.** ### **Energy Exchange: $88** ### **Address: 5852 Washington Blvd unit5 Arlington VA 22205** ### **Info: WWW.CURANDERASHEART.COM** ### **[healing@curanderasheart.com](http://healing@curanderasheart.com**/ "http://healing@curanderasheart.com**/")** ### **703\. 531\.7046 call or text** For more information, contact Jenny at: Website: [www.curanderasheart.com](http://www.curanderasheart.com/ "http://www.curanderasheart.com/") Email: healing@curanderasheart.com Phone:703-531-7046 (call or text) **\*\*\*\*Cancellation Policy: There are no refunds for missed, canceled reservations or if you arrive after session has already started\*\*\*\***

**Come Sing With the Fairfax Jubil-Aires!** Do you enjoy singing along to your favorite songs? Curious what it’s like to sing rich four-part harmony with a friendly group? Come visit the weekly rehearsal of the Fairfax Jubil-Aires and see what barbershop singing is all about! The Fairfax Jubil-Aires are a welcoming mixed a cappella chorus that performs classic and contemporary barbershop harmony. Our members come from all kinds of musical backgrounds—some have years of experience, while others simply love to sing. What we all share is a passion for music, laughter, and community. Visitors are always welcome at our weekly rehearsals. You can sit back and observe, or jump right in and sing with us—no pressure either way. You don’t need to read music, and there’s no audition required just to visit. We rehearse **Wednesday evenings at 7:00 PM in Fairfax**, and we’d love to have you stop by and check it out.

Social Sips & Bites is setting sail in style! 🚢✨ Join us for an unforgettable escape filled with ocean views, elegant evenings, and island indulgence. The Bermuda await. Exciting updates coming soon—keep an eye out!

We will start at the Four Mile Run Trail Parking Area in Bluemont Park, follow the Four Mile Run Trail to Columbia Pike, then return and take the Lubber Run Trail to complete a 6-mile loop Exact location to meet [https://goo.gl/maps/mdHTq7ucwKdBpAH4](https://goo.gl/maps/mdHTq7ucwKdBpAH46) Cost: Free Walking speed: 2.5 -3 mph Note: We start on time, so please arrive early or on time to join the group Dinner: At the end of the walk, we’ll take a vote for dinner. If more than 5 people choose to join, we’ll go to dinner, otherwise, we’ll skip dinner

Capoeira (capo-way-ra) is an Afro-Brazilian martial art that is unlike any other martial art. Capoeira incorporates flowing movements with kicks, dodges, and some acrobatics. It is often mistaken for a dance for those reasons. Since it’s origins in the 17th century, it has evolved from a secret fighting practice into an art emphasizing self-expression and community celebration. It is great for the body and mind! In addition to gaining strength and flexibility in class, students learn about Brazilian culture, history, and language (Portuguese). On November 26, 2014 capoeira was granted a special protected status as "intangible cultural heritage” by UNESCO. The session is offered InStudio only. **Sign up at www.piesfitnessyoga.com required at least two hours before class begins.** The address is 1322 Prince St Alexandria, VA 22314. Our entrance is located on the side of the building, parallel to West St. **Street parking is available and additional parking is located at Shiloh Baptist church, spaces 36,37,38,39.** The church is located across the street from the studio, on the corner of Duke St. and West St.

We are recruiting new group leaders for virtual men's groups! Our primary groups are outdoor movement groups, but we are launching virtual groups for the state of Ohio and beyond and the groups will move outside in the spring, creating room for men's groups, women's groups and coed groups all over the country. Read below to learn about our groups and click the links at the bottom to apply. ### **What is an Outdoor Empowerment Group?** Our Outdoor Movement & Community Empowerment Groups are simple, guided experiences designed to help people reconnect with nature, themselves, and others. We combine some form of movement (hike, walk, run, bike, yoga, workout) and meaningful conversation within a simple community circle to create a space where individuals can support each other while prioritizing mental and physical well-being. Whether you’re seeking stress relief, personal growth, or community, our groups offer everyone a unique and welcoming environment. ## **Why Join?** * **Improve Mental & Physical Well-Being** – Movement, nature, and supportive conversations reduce stress and promote balance. * **Feel Less Alone** – Build genuine connections with like-minded people in a safe, welcoming space. * **Gain Clarity & Perspective** – Step outside daily routines and into a space designed for personal growth and reflection. ## **The Ideal Group Leader** The ideal group leader * Has a born-in passion for mental health, movement, connecting with nature and building community. * Has 5 extra hours per week to dedicate to a meaningful cause for at least one year. Yes, you can leave any organization at any time and we can also ask you to leave, but we are building with legacy in mind and we need people who can commit and be ALL IN on this mission to build with us. * Is independently financially stable with the ability to volunteer with no expectation of pay. This is a deeply beautiful journey of service that all participants commit to at Speak Your Mind. * An ability to manage groups with high emotional intelligence and desire for human connection. * An ability to self-motivate and market/promote their group on Facebook and other social platforms. * Nature informed therapy or clinical therapists/psychologists a plus. ## **Our Impact**  Since launching, we have helped thousands find support, connection, and healing through our Outdoor Movement Groups. 100% of participants surveyed have reported: * A noticeable improvement in mental clarity and emotional well-being. * An increase in social connection and a sense of belonging. * Said they would return again. We believe mental health should be accessible, community-driven, and rooted in nature. Join us and take the first step toward a more connected, grounded, and supported version of yourself. ### **Why Our Groups are Donation-Based** Our Outdoor Movement Groups are made possible through a donation-based model. This approach allows us to keep our events accessible to everyone, regardless of financial circumstances, while also ensuring that we can continue expanding our reach. It’s a great way to pay it forward and support the growth of this beautiful mission! Every contribution helps us: * **Cover Essential Costs** – Donations allow us to pay essential legal, marketing, insurance, and admin costs as well as nourish the important people who run the organization. * **Grow Our Mission** – With your support, we can bring these healing experiences to thousands more people in the future and execute our long term plan to expand across the USA, affecting up to 500,000 people per year. By choosing to contribute, you’re not just leading an event—you’re helping build a mental health movement that supports long-term well-being and connection for all during a severe mental health epidemic. ## **Come Join Us!** We’d love to have you be part of this growing community of people prioritizing their mental health, movement, and connection. 🔹 **Visit Our Website to Learn More:** https://speakyourmind.men/joinusoutside 🔹 **Apply Here to Lead Your Own Group!** – https://form.jotform.com/taketimespeakyourmind/sym-group-leader-application 🔹 **Support the mission**: If you resonate with the mission and want to support, feel free to join a group before applying or donate to help us reach our goals to help more people! You can donate here: https://secure.givelively.org/donate/angels-for-angels/speak-your-mind Please text Mario with any questions: (808) 855-8831

Our next much-awaited **COLUMBUS** meetup is **Tuesday June 30th from 7-10 pm EST at ACE OF CUPS**. Meet patients, cultivators, processors, dispensary managers/staff, physicians, home growers, educators, activists, nonprofits, artists, attorneys, business owners, writers, students, and supporters to network, share our knowledge, collaborate, support each other and make new ones! Hope you will be there too! Save the date and pass the word. **Please RSVP** so we know who is coming and how many to expect. Find us to say hi and we will introduce you to others. We should be easy to spot. (The happy-looking group wearing cool nametags! See photos from our past events.) Sign in, grab a name tag, start your own bar/food tab, meet old friends and make new ones! Everyone is welcome. SEE YOU THERE!

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.

Mental Health, how do you understand it? How can you improve it? How do you get rid of stress, anxiety and uncertainty? These emotions are buried deep in your reactive mind. Find out what the reactive mind is, and in the process find yourself. Have you ever suffered from a traumatic experience, a deep loss or been through a painful breakup? Has your ability to communicate suffered as a result? And after that, even though you "moved on" did you find that things were never quite the same? Have you ever looked at childhood photos, or reminisced your early life and wondered where that happiness and spark went? Are your emotions out of your own control? Have you ever felt, even if you aren’t aware of it, that possibly you are getting in your own way of your happiness and success? How does this affect your self-confidence? Find out what is at the root of all stress, anxiety, depression and self-doubt. Find out how and why you hold yourself back from achieving your goals and having the life you have dreamed of. As soon as you learn what is at the root of these unwanted conditions, you’ll see it is something you can DO something about. You will not be labeled or categorized at this MeetUp. This group is hosted by the Dianetics and Scientology Life Improvement Center of Central Ohio.

Want to be a speaker? submit your talk to our Call for Presenters!!! https://sessionize.com/azure-cbus-2026/

It’s time to take control of your mental health. How do you get rid of stress, anxiety and uncertainty? These emotions are buried deep in your reactive mind. Find out what the reactive mind is, and in the process find yourself. Have you ever suffered from a traumatic experience, a deep loss or been through a painful breakup? Has your ability to communicate suffered as a result? And after that, even though you "moved on" did you find that things were never quite the same? Have you ever looked at childhood photos, or reminisced your early life and wondered where that happiness and spark went? Are your emotions out of your own control? Have you ever felt, even if you aren’t aware of it, that possibly you are getting in your own way of your happiness and success? How does this affect your self-confidence? Find out what is at the root of all stress, anxiety, depression and self-doubt. Find out how and why you hold yourself back from achieving your goals and having the life you have dreamed of. As soon as you learn what is at the root of these unwanted conditions, you’ll see it is something you can DO something about. You will not be labeled or categorized at this MeetUp.

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)