Moms

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

¡Estamos emocionados de invitarlos al evento más especial del año: 'Mommy and Me' - Mamá y Yo! 💕 Una cena en honor a mamá y la mujer, donde celebramos el amor, la elegancia y el vínculo especial entre madre e hija. 🌟 📅 Fecha: Domingo 3 de mayo ⏰ Hora: 4:00 pm - 8:00 pm 📍 Lugar: Courtyard by Marriott, Columbus Grove City (1668 Buckeye Pi, Grove City, OH 43123) 💰 Precio: $60 USD por 2 personas (incluye cena, postre, regalo, rifa, actividades y dinámicas) ¡Una tarde de elegancia como mamá lo merece! 👑 Premio al mejor outfit de Mommy and Me. Necesitamos tu apoyo para hacer de este evento un éxito. ¡Ayúdanos a celebrar a las mamás y sus hijos! Puedes colaborar con: * Patrocinio de actividades o regalos * Donación de productos o servicios para el evento * Ayuda en la promoción del evento ¡Contáctanos al 917-376-5085 para más información o para unirte a nuestro equipo de apoyo! ¡No te pierdas esta experiencia única y especial! ¡Te esperamos!" 🎊 *¡Cupos limitados!* Por favor, regístrate en el link aca debajo para asegurar tu lugar. https://forms.gle/2z7WzmHRsfcrQmQd8