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**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

This week is Twos-day on a Wednesday. Bring your favorite 2 player games and be ready to teach some and learn others. We'll bounce around and get to know new people and new games. Think speed dating but without the stress, romance or dating! And we don't judge, if you'd prefer to stick to bigger games by all means, go for it! The Forge does have a full bar and kitchen. There is no cover charge but they do request all attendees to purchase a minimum of ~$20 per person. Soft drink refills are $1 each. Please support our hosts so we can continue to provide great events for the group! The Forge has a large library of games available for us to enjoy. Hosts and regulars will also provide numerous popular games but please bring any games you would like to teach and/or play. Doors open at 6, and we expect gaming to be rolling by around 630. Please promptly end your games and clear out the space at 10pm when the bar closes. We encourage socializing but do not permit disruptive behavior of any kind. Thank you for your continued commitment to providing a fun and welcoming space to veteran, newbie, and rookie gamers in the Columbus area. Parking can be challenging. There is a parking lot behind the neighboring Mexican restaurant that is free and easy to walk from but it's a bit hidden.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

If you are interested in selecting investment choices for your 401(k) or other workplace savings plan, minimizing your income tax liability, or identifying the most effective investments for your brokerage account, we are the group for you. We are a local chapter of Bogleheads**®**, whose investment strategy can be found here: https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy Or you can peruse the Boglehead forum here: https://www.bogleheads.org/index.php I look forward to seeing you there. Mark Vonder Haar

Join Neurospicy Columbus at the Stauff's for coffee and then a stroll through the Book Loft nearby! This will be a friendly chat for like minded individuals with Autism and/or ADHD (or somewhere on the Neurodiverse Spectra).

When was the **last time** you went roller skating? **For most people**… middle school. Let’s bring it back. Music. Lights. Good vibes. **No experience needed**. Most people who attend come alone, and **many haven’t skated in years** — that’s what makes it fun. Expect laughs, **a few wobbly legs at first**, and a surprisingly great workout. This isn’t just skating—this is a group. Most people come alone and leave with people to skate with.” 📍 **Skate Zone 71**⏰ **Meet:** 8:20 PM (Arrive before 8:35) 💰 **Cost at the door** $13 admission $6 skate rental (or bring your own Free) Bring cash — I can often get our group a **$2 discount**. Possible drinks after depending on interest. **Spot Guarantee** RSVP on Meetup is free, however this is a ticketed event. A small contribution helps keep events sustainable and ensures those who RSVP actually show up. Include your Meetup name + event name in the note. Please send **$2 to guarantee your spot**. Venmo (preferred) or PayPal @WiseUnlimitedLLC Actual links listed below in the comments Include your Meetup name + event name in the note. **Stop scrolling. Start doing stuff.**