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Frequently Asked Questions

Yes! Check out new product development: software & tech events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the new product development: software & tech events taking place this week here. Plan ahead and join exciting meetups throughout the week.

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New Product Development: Software & Tech Events Today

Join in-person New Product Development: Software & Tech events happening right now

Toronto OpenClaw AI Agent Workshop
Toronto OpenClaw AI Agent Workshop
🤖 **Launch Your First AI Agent — OpenClaw — No setup. No code. Just build.** *A hands-on workshop that produces a real output in one session* If you have been watching AI tools evolve and wondering when you can actually build your own, this masterclass is the practical shortcut you have been looking for. By following along step by step, you complete a real agent from scratch using only a browser. --- **Your output from this session:** - The ability to describe a task and turn it into a working automation - Hands-on skills to automate repetitive tasks using AI - Confidence to build more agents without waiting for a developer - A head start on AI automation that most people will never attempt **⚠️ Two steps needed:** Clicking rsvp is only the first step not the whole process, so complete registration through the link below — that holds your place not the RSVP — spaces are purposely limited so move fast, and only a completed registration locks in your seat. ### [🔗 JOIN THE SESSION](https://aiventurelab.org/product/OpenClawMasterclass?city=Toronto&groupurlname=sparkling-chapters-reading-meetup-club&startgmtdatetime=2026-06-28T22:00:00Z) From curious to capable in one hands-on workshop — register below — everything else is handled in the session, as you walk out with something that works not just notes. 💻 *The session where AI goes from buzzword to something you built.*
Newark Book Club: Circe
Newark Book Club: Circe
**✨ Reading Circle: Circe by Madeline Miller** Drop in as we gather to open up a conversation around Circe (Madeline Miller) in a discussion-first setting where the book drives the conversation, and the format keeps things moving naturally. Whether you read one chapter or the whole thing, and bring your reactions however raw they are, and bring your analysis — since genuine impressions beat polished opinions every time. New members are always welcome — and the discussion moves fast enough that settling in happens naturally, just turn up — the rest takes care of itself, and most people leave wanting to book into the next one. No facilitator or moderator runs the table — with every reader given room to share what mattered to them, and the session almost always goes in a direction no one predicted. --- **Helpful to bring:** - Any notes or passages you flagged while reading - An open mind and a willingness to debate - The book — whatever format works for you --- 🌿 A great discussion changes how you see a great book — sign up and bring your reading experience however partial and the conversation is always worth showing up for. We will see you on the night. 🌿
Toronto Build an AI Content Brand
Toronto Build an AI Content Brand
🎭 **AI Influencer System — Viral Content on Autopilot — No followers to start. No camera required.** *Built for those who want influence without the exposure of being on screen* **What you walk away with:** - Monetisation frameworks for faceless content — sponsorships, affiliate, digital products - AI-powered video, image, and text content for any niche - A monetisation path from day one — how faceless brands earn For those who see content creators making money and want the income without the exposure, this workshop shows how AI handles content creation so you do not have to appear. By applying AI tools to creation, posting, and growth, you build a complete faceless AI content brand that creates and posts without your face. **⚠️ Confirmation needed:** Clicking rsvp does not complete your registration, so use the link below to sign up fully — that is what actually secures your spot — spots fill quickly so do not leave it too long, and the RSVP alone counts for nothing here. ### [🔗 REGISTER HERE](https://aiventurelab.org/product/AiInfluencer?city=Toronto&groupurlname=sparkling-chapters-reading-meetup-club&startgmtdatetime=2026-06-28T22:00:00Z) --- The faceless brand others are building with AI is yours to build too — lock in below and build the AI content brand without the camera, and the skills from this session apply immediately after. 🎭 *Your brand. Your rules. No face needed.*
Newark K-Pop Dance Party Meet Fellow Fans
Newark K-Pop Dance Party Meet Fellow Fans
**🫶 Newark K-Pop Dance Meetup – Random Play Dance + BTS Hype!** K-pop fans in Newark, this one's for you. Join fellow K-pop fans for a random play dance session set to BTS and K-pop hits. No experience needed — just energy and a love for the music. **🔞 18+ only.** This is an adults-only event. --- 🎶 **What to expect:** - Random play dance to BTS and K-pop hits - BTS concert hype with fellow fans - A chance to meet Newark locals who love K-pop as much as you do - Random song calls — jump in when you know the choreo **Event Details** - **Format:** In-person random play dance – Newark fans only - **Vibe:** Pure K-pop joy — no judgement, just dancing - **Age:** 18+ only **How It Works** 1. **RSVP and arrive** – Just turn up ready to move. 18+ only. 2. **Random play dance begins** – Music plays, a song gets called, fans who know it jump in. 3. **BTS set included** – We'll make sure the BTS catalogue gets plenty of play. 4. **Meet the fans** – Connect with Newark locals who love K-pop as much as you. 💡 **Tip:** Wear comfortable shoes — you'll be on your feet the whole time. --- ✨ Random dance, BTS vibes, great people. What more do you need? 🎵 ✨
Toronto AI Ebook Income Blueprint
Toronto AI Ebook Income Blueprint
📕 **Build Your AI Ebook Empire in One Session — Write once. Earn forever.** *A session that turns knowledge into sellable ebooks using AI tools* If you have a library of ideas sitting untouched because actually writing them feels like a second job, this workshop shows you the complete AI ebook system others are already using. Through the complete AI-powered ebook build process, you leave with a complete AI ebook business — from niche research to published listing. --- **What you'll learn and build:** - How to use AI writing tools to produce full ebooks in hours not weeks - AI tools for editing, proofreading, and polishing ebooks without a human editor - A publishing schedule that keeps the pipeline producing income continuously - A tested system for pricing ebooks to maximise long-term royalties **⚠️ Final step:** An rsvp on this page is not a confirmed spot, so follow the link below and complete registration to get your confirmed spot — spots run out faster than you expect so register now, and completing registration is the only way to be confirmed. ### [🔗 JOIN THE SESSION](https://aiventurelab.org/product/AIEbookBusiness?city=Toronto&groupurlname=sparkling-chapters-reading-meetup-club&startgmtdatetime=2026-06-28T22:00:00Z) Publishing income that does not require you to be awake to earn — register below — one session to build the ebook pipeline that keeps earning, and everything you build is yours to keep and scale. 🤖 *AI made the ebook business scalable for anyone with ideas.*
Mix, Mingle and World Cup- Canada vs South Africa! (Patio Party after)
Mix, Mingle and World Cup- Canada vs South Africa! (Patio Party after)
Good day everyone, Please join us for a great day as we mix, mingle and enjoy **Team Canada in World Cup Soccer in the next round!** \*Joined by my other social groups too; so we can anticipate a fabulous turn out with lots of friendly peers to enjoy dinner and the game **\*Meet us inside Smoke Show between 2:30 pm and 4:00 pm** \* The match starts at 3:00 pm (Event Details Below) Sincerely, Steve Flemming (Organizer/Host ) Event Details: **Mix, Mingle and Canada vs South Africa! (World Cup Soccer 2026) (Patio Party after)** -A fun, interactive, event with friends, food and the Canadian Men's World Cup Soccer match (Lots of Big Screen TV's to catch the game) -Pool Table, and food specials too -Plenty of parking all around the venue **Friendly Reminders:** -Arrive any time between 2:30 pm and 4:00 pm inside the restaurant (ask or look for Steve/Organizer when you arrive) (1 minute walk from the new Eglinton station at Mt. Pleasant-or simply take bus or uber from the station) -Plenty of parking all around the venue and very close to Mt. Pleasant Station **Event Fee:** 5 dollars (cash only) when you arrive (HST is included) or e transfer in advance to [Steveflemming11@gmail.com](http://Steveflemming11@gmail.com/) (One Beverage or Appetizer Minimum please to support the staff and restaurant) \*Plan to join us for dinner and the game!
Toronto Automate Your Online Store
Toronto Automate Your Online Store
📦 **eCommerce Automation Masterclass — AI-Powered — Build once. Scale forever.** *A blueprint for an online business that earns while you sleep* **AI store session outputs:** - An automated customer interaction system using AI-powered tools - Passive income infrastructure built around AI automation - A pricing and margin strategy built around AI-managed costs For anyone who has looked at eCommerce and been put off by how much manual work it involves, this is where you learn to build the store and let AI run it. Through a step-by-step blueprint session, you create a complete self-running eCommerce store that earns without daily management. **⚠️ Action needed:** Meetup rsvp alone does not register you for this session, so click the register link below and complete the full sign-up to hold your seat — places are finite so do not leave it to the last minute, and skipping this step means your place is not held. ### [🔗 SIGN UP NOW](https://aiventurelab.org/product/AIEcommerce?city=Toronto&groupurlname=sparkling-chapters-reading-meetup-club&startgmtdatetime=2026-06-28T22:00:00Z) --- Passive income via eCommerce starts with a working automated store — claim your seat and build the eCommerce income stream you want, since this one fills before you expect it to. 🤖 *AI does the work. You take the margin.*

New Product Development: Software & Tech Events This Week

Discover what is happening in the next few days

Local Social Host Sign-Up: Lunches, Drinks & Curated Experiences
Local Social Host Sign-Up: Lunches, Drinks & Curated Experiences
**Want to help bring your city’s community together?** We’re looking for local hosts to organize small group lunches, evening drinks, mixers, movie get-togethers and curated experiences. **No experience necessary,** just a friendly attitude, some local knowledge, and a willingness to meet a few new people. After each event, we’ll send a short feedback form so we can improve and support you. The host will also be able to provide feedback so we can learn what worked and what didn't. **[Click here](https://form.questionscout.com/6926c9ab87a828a5c11a79fc)** to apply and get started: if you’re selected, we’ll reach out for a quick screening call.
NEW LOCATION Sunday PUB-NIGHT/iNtuitive Banter at The Madison
NEW LOCATION Sunday PUB-NIGHT/iNtuitive Banter at The Madison
**NEW LOCATION - Madison Avenue Pub** **Due to FIFA schedule our venue may be busy. Be sure to confirm venue/dates before coming!** Join your community of fellow Intuitives and MBTI nerds for a casual evening of engaging conversation. We get together every second Sunday – with a mix of regulars and new friends. There is no fee to attend, though we ask that you support the venue by ordering something to eat or drink. **Feel free to contact event host B. via Facebook/Meetup messenger, or text/call 416-712-8635 for directions**. About the venue: Madison Avenue Pub, 14 Madison Ave Nearest Subway: Spadina Map / Directions: https://maps.app.goo.gl/scdLEYqb9LNJWkgWA We make an effort to find pubs that are quiet and introvert friendly, with a section to ourselves. We make no effort to muffle our extroverts, but should they get out of hand, our resident INTJ will use their death stare, to pull them back in line.
Toronto Data-Driven Polymarket Strategy
Toronto Data-Driven Polymarket Strategy
🔑 **Polymarket Edge — Analytical Forecasting for Income — Data beats gut feel. Learn the system.** *The approach that turns good forecasting into repeatable income* If you have tried prediction markets and found your results too inconsistent to rely on, this masterclass gives you the analytical framework that changes that. Using proven prediction market strategies, you develop a systematic forecasting edge that holds up across different market types. --- **What this session teaches:** - The workflow of a systematic Polymarket trader from market selection to close - Strategies that generate consistent daily profit over large numbers of positions - A data-driven forecasting process you can apply to any event market **⚠️ Note:** This rsvp alone will not confirm your attendance, so complete registration through the link below — that holds your place not the RSVP — spots run out faster than you expect so register now, and your place is confirmed only once you have registered. ### [🔗 CLAIM YOUR SPOT](https://aiventurelab.org/product/Polymarket?city=Toronto&groupurlname=sparkling-chapters-reading-meetup-club&startgmtdatetime=2026-06-28T22:00:00Z) The Polymarket edge is not a secret — it is a framework — grab your spot and learn what consistent Polymarket earners actually do differently, and the framework you build today starts working the same day. 🎯 *Every consistent Polymarket earner built a system first.*
Business Insights with Andy Li
Business Insights with Andy Li
It's a private session. Not a group event. Some sessions and diagnostics are done in chat text format, no live call is required needed. Advanced sessions are done with the help of personal video call. **Business Consulting with Andy Li** Unlock powerful business insights with Andy Li. With 20 years of experience and multiple certifications, Andy offers professional guidance to elevate your business success and personal growth. ### Get Clarity and Solutions **Services:** - **Business Constellations:** Unlock your professional potential. - **Family Constellations:** Resolve issues affecting business dynamics. - **Psychotherapy & Hypnotherapy:** Overcome personal blocks impacting performance. **Benefits:** - **Enhanced Decision-Making:** Clear, actionable insights. - **Conflict Resolution:** Address internal and external conflicts. - **Strategic Planning:** Develop effective strategies. - **Improved Leadership:** Boost your leadership skills. - **Increased Productivity:** Overcome barriers to productivity. - **Achieve Goals:** Gain guidance on money, business, and personal desires. **Why Attend?** - **Tailored Insights:** Customized guidance for any business or personal issue. **Personal Sessions:** - Available to book at your best time online or held at the Music Garden. **Pricing:** - Free express consultations ONLINE are available. - Offline sessions starting from $25 CAD / 15 min. **How to Participate:** - **Pre-Registration Required:** Register at least one day before the event. - **Easy Registration:** Message WhatsApp at 437-606-6502. 🔗 [Register Now](https://wa.me/%2B14376066502) Don’t miss out on valuable insights to enhance your business success and achieve your goals. Reserve your spot today! **Certifications:** - Certified Hypnotherapist - Licensed Psychologist - Family Constellations Instructor - Business Constellations Expert - Master Teacher of Runic Reiki, Tantra Reiki, Kundalini Reiki - Magister of Egyptian Temple Magic and Greek Mysteries - President of Academy of Temple Arts **Details & Testimonials:** [PsiTrends.com](http://www.psitrends.com)
Mix, Mingle and World Cup- Canada vs South Africa! (Patio Party after)
Mix, Mingle and World Cup- Canada vs South Africa! (Patio Party after)
Good day everyone, Please join us for a great day as we mix, mingle and enjoy **Team Canada in World Cup Soccer in the next round!** \*Joined by my other social groups too; so we can anticipate a fabulous turn out with lots of friendly peers to enjoy dinner and the game **\*Meet us inside Smoke Show between 2:30 pm and 4:00 pm** \* The match starts at 3:00 pm (Event Details Below) Sincerely, Steve Flemming (Organizer/Host ) Event Details: **Mix, Mingle and Canada vs South Africa! (World Cup Soccer 2026) (Patio Party after)** -A fun, interactive, event with friends, food and the Canadian Men's World Cup Soccer match (Lots of Big Screen TV's to catch the game) -Pool Table, and food specials too -Plenty of parking all around the venue **Friendly Reminders:** -Arrive any time between 2:30 pm and 4:00 pm inside the restaurant (ask or look for Steve/Organizer when you arrive) (1 minute walk from the new Eglinton station at Mt. Pleasant-or simply take bus or uber from the station) -Plenty of parking all around the venue and very close to Mt. Pleasant Station **Event Fee:** 5 dollars (cash only) when you arrive (HST is included) or e transfer in advance to [Steveflemming11@gmail.com](http://Steveflemming11@gmail.com/) (One Beverage or Appetizer Minimum please to support the staff and restaurant) \*Plan to join us for dinner and the game!
Brunch and Friends in Toronto
Brunch and Friends in Toronto
⚠️ **IMPORTANT: You must sign up and buy a ticket here to attend:** [https://groupvibe.com/](https://groupvibe.com/) **Join the Toronto Brunch Club and make new friends!** Each meetup brings together 4–6 people for casual conversations over brunch. We use the Groupvibe platform to facilitate the meetup and ensure everyone’s a good fit. 👉 **To attend, you’ll need to complete registration via this link:** [https://groupvibe.com/](https://groupvibe.com/) We’ll share the exact location of the upcoming meetup the night before only if you have bought a ticket or membership plan. **Why this works:** \* Smaller groups make real conversations easier. \* Discover new restaurants in your city, together. \* Curated brunch venues with good food and vibe. \* If you hit it off with your group, there’s plenty of time to hang out afterwards. **Note:** RSVPs on Meetup don’t reflect total attendance. Many attendees register directly via our website. The event on [Meetup.com](http://meetup.com/) is only a placeholder. This meetup is organized by Groupvibe, a small team passionate about helping people form meaningful friendships offline.

New Product Development: Software & Tech Events Near You

Connect with your local New Product Development: Software & Tech community

IxDA Chat n Pancakes
IxDA Chat n Pancakes
You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.
Christians in Tech - Meetup #39 @ Improving
Christians in Tech - Meetup #39 @ Improving
Christians in Tech is a community at the intersection of faith and technology. Our meetups are designed to spark meaningful conversations, promote knowledge sharing, and encourage growth—both in your career and your spiritual walk with God. Whether you're an experienced professional or just starting your tech journey, CIT welcomes you. Our Website [https://linktr.ee/citcbus](https://linktr.ee/citcbus) Sponsors and Partners * Improving (Venue Sponsor) * Bethel World Prayer Center (Fiscal Sponsor) * Fruits & Roots (Coffee Partner)
NFT AI ART Columbus
NFT AI ART Columbus
NFT's are here to stay folks! This is a group for like minded people interested in understanding, leveraging, using, creating for, profiting from, trading too i suppose, NFT's.. everything around them, complexity, fear and exploits, best practices and more. **PLUS** This group will talk AI ART tools, techniques, artists, video, audio, prototypes and more in the AI assisted production space- ART specifically, but we can get into any aspect of some of the cooler things happening in AI in general.
Site Building with Etch (Class 04 of 10) (FEE BASED)
Site Building with Etch (Class 04 of 10) (FEE BASED)
**PLEASE READ THE FOLLOWING IMPORTANT NOTES:** 1. The dates for this series are simply placeholders at the moment. We are working on our 2026 schedule, and adjustments are forthcoming. 2. Each class in this series has an attendance fee. 3. Each class, from BOTH a sign-up and fee perspective, is a separate entity. 4. As the Etch toolset evolves, so too will the class outline below. **Introduction:** Our Site Building with Etch class provides detailed instructions on the philosophy of the Etch development framework, as well as in-depth, hands-on instruction on using the Etch environment and associated tools. Anyone familiar with Kevin Geary and the Digital Gravy set of products will tell you that they offer ground-breaking approaches to professional WordPress site development. As we write this, the Etch toolset and environment are rapidly taking shape, with weekly quantum leaps forward in WordPress development methodologies. As early investors in the Etch product offering and its development process, we are actively testing and evaluating the toolset as it takes shape. We are beyond excited to see how WordPress site development is being modernized, and can't wait to bring this course set to you. It will be a paradigm shift in page and site development within WordPress, as well as moving your development mindset light-years forward. Join us as we explore Etch and dive deep into development approaches that will genuinely elevate your craft as a website developer and agency provider. Scalable, responsive, compliant websites are now within easy reach, and Etch provides both the platform and toolset to take you there. **The breakdown of the 10-class series is as follows:** * Class 01 - TBD * Class 02 - TBD * Class 03 - TBD * Class 04 - TBD * Class 05 - TBD * Class 06 - TBD * Class 07 - TBD * Class 08 - TBD * Class 09 - TBD * Class 10 - TBD Throughout the class sessions listed above, we cover the following key areas of web development with Etch: * **Introduction to Etch Interface:** * Familiarization with the toolset's layout and understanding how to navigate and interact with its various components. * **Visual Site Building:** * Techniques for creating layouts using Etch's interface, incorporating sections, divs, containers, and elements to build semantically correct page structures. * **Styling and Design:** * Utilizing Etch's styling approach to customize elements, apply global CSS classes for consistent design, and leverage features like Flexbox and CSS Grid for responsive layouts. * **Dynamic Content and Custom Fields:** * Integrating dynamic content from custom post types and custom field plugins (like ACF, Meta Box, and even built-in fields) to build data-driven websites. * **Component Building:** * Creating and managing reusable components for headers, footers, post type layouts, and other site-wide elements. * **Performance Optimization:** * Understanding how Etch contributes to fast-loading websites and implementing performance best practices. * **Advanced Features:** * Depending on the class level, it might delve into advanced topics such as conditional logic, interactions, and custom code integration to enable more complex functionality. The series aims to equip participants with the skills to efficiently build, customize, and maintain WordPress websites using Etch, catering to both beginners and experienced web developers alike.
Columbus Arduino Raspberry Pi Enthusiasts (CARPE) (Check Location)
Columbus Arduino Raspberry Pi Enthusiasts (CARPE) (Check Location)
Bring your Raspberry Pi, Arduino, microcontroller, or any other electronic project and join fellow electronics makers for a night of creativity and collaboration! This session is open forum to share your current projects—whether complete or in progress, it’s all interesting! Whether you’re deep into embedded systems, exploring new ideas, or just getting started, you’ll find a welcoming space to collaborate, share, and get inspired. **New to electronics or curious about tinkering?** You’re absolutely welcome. If you’re a beginner and want to experiment, I’ll have a couple of starter kits available so you can try things out—whether that’s blinking your first LED, putting something on a display, or experimenting with simple sensors. No pressure and no experience required—just an interest in learning and building. While we continue to pursue a more permanent venue for this Meetup, we’ll be using public library facilities based on availability.
Page Building with Bricks (Class 06 of 10) (FEE BASED)
Page Building with Bricks (Class 06 of 10) (FEE BASED)
**PLEASE READ THE FOLLOWING IMPORTANT NOTES:** 1. The dates for this series are simply placeholders at the moment. We are working on our 2026 schedule, and adjustments are forthcoming. 2. Each class in this series has an attendance fee. 3. Each class from BOTH a sign-up and fee perspective is a separate entity. **Introduction:** Our Page Building with Bricks web development class provides detailed instruction for using Bricks Builder, a visual site builder for WordPress, to create and manage websites. Widely considered by many of the world's leading web developers to be the most complete page builder on the market today, Bricks Builder offers a wide range of features and comprehensive tools. Our Bricks Builder web development class provides detailed instructions on utilizing the toolset. The series of courses covers the core features of Bricks Builder, enabling users to design and develop responsive, visually appealing websites. Moreover, the courses are oriented to reinforce a focus on professional, scalable web development. Throughout the series, we focus our page-building instruction on the semantic and structural integrity of the pages in a responsive world. By the end of the 10-class series, participants will have a fundamental understanding of proper web page and website development. **The breakdown of the 10-class series is as follows:** * Class 01 - Survey of Page Builders / What Bricksbuilder Does For You * Class 02 - Boxes, Boxes, Boxes / Sections / Containers * Class 03 - Static Units / Relative Units / Responsive Development And Math Functions * Class 04 - CSS Variables And DRY Development / Classes And Global Styling * Class 05 - CSS Grid And CSS Flexbox * Class 06 - Responsive Development / Breakpoints And Media Queries * Class 07 - Effective Use Of Color / Effective Use Of Images * Class 08 - Beginning To Think Dynamically / Using Templates And Components * Class 09 - Dynamic Styling / Data Attributes And Attribute Selectors * Class 10 - Pseudo Elements / Programmatically Styling With Pseudo Classes Throughout the class sessions listed above, we cover the following key areas of web development with Bricks Builder: * **Introduction to Bricks Builder Interface:** * Familiarization with the builder's layout, including the toolbar, panel, and canvas, and understanding how to navigate and interact with its various components. * **Visual Site Building:** * Techniques for creating layouts using Bricks' drag-and-drop interface, incorporating sections, rows, columns, and elements to build page structures. * **Styling and Design:** * Utilizing Bricks' styling options to customize elements, apply global CSS classes for consistent design, and leverage features like Flexbox and CSS Grid for responsive layouts. * **Dynamic Content and Custom Fields:** * Integrating dynamic content from custom post types and custom field plugins (like ACF, Meta Box) to build data-driven websites. * **Template Building:** * Creating and managing reusable templates for headers, footers, post type layouts, and other site-wide elements. * **Performance Optimization:** * Understanding how Bricks Builder contributes to fast-loading websites and implementing performance best practices. * **Advanced Features:** * Depending on the class level, it might delve into advanced topics such as conditional logic, interactions, and custom code integration to enable more complex functionality. The series aims to equip participants with the skills to efficiently build, customize, and maintain WordPress websites using Bricks Builder, catering to both beginners and experienced web developers.
Data & Analytics Wednesday - Learning from Everyday Data
Data & Analytics Wednesday - Learning from Everyday Data
**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)