Product Launch

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**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

PLEASE NOTE!!! This event will be In-Person for our very 1st Improving collab! If you know the [Columbus Unity group](https://www.meetup.com/columbus-unity-user-group/) location, we'll be at the same place. This is our 1st event and are doing a soft launch with limited attendance. 1st come 1st serve. If you want to be there and we fill up, please email me at [info@thecogg.com](mailto:info@thecogg.com) and I'll be in touch. All street parking is free on Sundays but you can also pay to park in any of the local garages. See image of [parking map here](https://drive.google.com/file/d/1Mr9_LFIggbs-0_Zd3AJTGNqEhgMf2TzQ/view?usp=sharing). \-\-\- On the last Sunday of the month, we're having our usual end-of-the-month social gathering with our GameDev Meetup meeting. There will be announcements and presentations followed by some social networking Let's continue the conversations with good vibes and friends. All are welcomed from all ages and backgrounds to this public event. If we can, we'll be streaming or uploading the video later via our COGG YouTube channel here: [https://www.youtube.com/@TheCOGG/streams](https://www.youtube.com/@TheCOGG/streams) (Also please do subscribe if you have not done so!) No game development experience required! If you are interested in doing a 20 minute game development related presentation, please fill out our form online here: [https://goo.gl/forms/lVdTJZiNJewlPJuj1](https://goo.gl/forms/lVdTJZiNJewlPJuj1) Or e-mail us at info@thecogg.com with the following: Your Name, Company/Affiliation, Name of Your Game/Topic, Description, Tech Needs, and Your Contact. Be sure to check out our Discord for real time news updates: [https://discord.gg/NrBhuNQ](https://discord.gg/NrBhuNQ)

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

Join us as we get together to see Paul Rudd in the latest comedy-drama-musical from John Carney, POWER BALLAD! The film follows a washed-up wedding singer, a fading boy band singer and a stolen hit song. Here’s a description, trailer and plan for this event: DESCRIPTION: Rick, a washed-up wedding singer, and Danny, a fading boy band star, bond over music and a late-night jam session. When Danny turns Rick's song into a hit, Rick sets out to reclaim the recognition he believes he deserves. Power Ballad is written/directed by John Carney, the master of the modern musical and creative mind behind Once, Begin Again and Sing Street! It stars Paul Rudd, Nick Jonas, Peter McDonald, Marcella Plunkett, Havana Rose Liu and Jack Reynor. BUZZ & ACCLAIM: The film premiered to rave reviews at this year’s Dublin International Film Festival where critics call it “a sure-fired crowd-pleaser” that “just might be the feel-good hit of the year!” Others say, “Paul Rudd delivers a career-best performance in this charmer” that’s both “hilarious and deeply moving." The film continues John Carney’s “long run of success with yet another charmer” and “a sharp, hopeful crowd-pleaser that strikes the right notes!” SUMMER OF ICE CREAM, VOL 2: SHAKE NO. 8! Ranked the #1 Ice Cream Shop in Columbus, this is a perfect early stop on our Summer of Ice Cream! Their menu uses made-from-scratch recipes in an array of traditional, specialty and vegan shakes, hot cocoa, crepes, waffle sticks, specialty coffee & espresso, and more! Their specialty shakes are as delicious as they are over-the-top and they offer an extensive vegan menu! You can check out their full menu here: [https://www.shakeno8.com/menu.php](https://www.shakeno8.com/menu.php) PLAN: Please purchase your ticket for the 6:45pm showing and we’ll meet in the upstairs lobby between 6:25 and 6:35pm! Advance ticket purchase is advised for this opening night showing! Once you have yours, please list your seat number in the Comments section of this event. We'll head to nearby Shake No. 8 immediately following the show! Should be a fun one, Dan