Product Launch

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Let’s do it again! 😍 12:30 Lunch- First Watch 6547 Artesian Run,Delaware Shop after lunch at: Painted Tree Boutique (over 100 indoor vendors) 59 Meadow Park Ave., Lewis Center

Builders, creators, architects, admins, consultants - come one, come all. This one's for you. We're bringing a little friendly competition to the Columbus ServiceNow community while highlighting the cool things people have built on the platform. Five presenters will take the stage to showcase something they've built, solved, designed, or imagined on the ServiceNow platform - and a panel of judges (plus YOU, our amazing audience) will score them live. So basically, America's Got Talent but make it ServiceNow's Got Talent. Bring a notepad if you'd like 'cause you'll definitely be learning something new. Each presenter gets 10 minutes max to wow the crowd with: • A demo • A real-world business solution • A bold idea • A UX transformation • Or a creative use of the platform Judging Criteria: 🏆 Business Value 🚀 Innovation ✨ User Experience This event is about celebrating ideas, sharing knowledge, and showing how ServiceNow can drive both business impact and meaningful user value. Come learn. Come support. Come get inspired. Refreshments and bites will be provided. And maybe next time… you’ll be on stage.

Join us for lunch at Cooper’s Hawk in Easton. If the weather is nice, we’ll enjoy lunch on their gorgeous patio!

Central Ohio Radio Enthusiasts—CORE—is an informal community for anyone enthusiastic or curious about radio—whether you're new to radio and want to learn or you've been tinkering for years and want to share. Ham radio operators, GMRS users, Meshtastic fans, software-defined radio nerds, makers, and technical and non-technical folks are all welcome. No experience required or expected. This month we have **WiFi HaLow: Introduction and Practical Use** with **Alex Barbur**. Details are are [core.radio](https://core.radio).

**Tickets still on sale for Play (posted separately)**

Columbus Code & Coffee is excited to partner with GiveBackHack to put on the Healthtech Impact Sprint from 3/28-3/29 at Rev1 at The Peninsula! RSVP here using promo code CODEANDCOFFEE: https://luma.com/tk2jdrxk This is a health-specific version of GBH’s traditional weekend event. Participants pitch, research, and prototype health-focused projects for a chance to earn to $5K in funding from The Columbus Foundation and IGS Energy. On Saturday, folks will pitch their idea, form teams, and build. On Sunday, they’ll finalize their pitches before showcasing their work to the community and judges. # ​Schedule ​**Sat, Mar 28** * ​​9a: Doors open & breakfast * ​9:30a: Kickoff and intros * ​​10a: Ideation session * ​​11a: Pitches & team formation * ​​12p: Working lunch * ​​2p: Mentor visits * ​​5p: Free work (optional) * ​​9p: Doors close ​​**Sun, Mar 29** * ​9a: Doors open * ​10a: Mentor visits * ​​12p: Showcase * ​​1p: Final pitches & awards * ​​2p: Wrap *** # ​ FAQs ​**Do all ideas have a chance at getting funded?** ​​Not all ideas will move forward after initial pitches on Saturday. Once pitches are complete, we’ll vote for top ideas and form teams around the 4 – 7 ideas with the most votes. You must recruit **at least four total team members** (including the founder) to move forward and have a chance at getting funded on Sunday. If your idea doesn’t move forward, you can join another team! ​​**Do I have to submit my idea online prior to the event?** ​​Unlike previous years, we don’t have the option to submit your idea online prior to the event. Instead, everyone will be going through a brainstorming exercise on Saturday that’ll help you prepare for your initial pitch. ​​**Will we be working for 24 hours straight?** ​​Nope. The event is split over two days. You’ll be building on Saturday and pitching on Sunday. ​​**Do I have to pitch an idea?** ​​Nope. You can also simply join a team. ​​**What types of entrepreneurs does GBH support?** ​​While GBH most often works with technology startups, we support *any* organization (for- or non-profit) that makes an impact on health in the US or across the world.